7 Efficient Ways to Repurpose Content

Content creation can be time-consuming and tedious for content marketing teams, business owners, and freelance creators. But by repurposing content, you can rework your best-performing assets into fresh, engaging content for other channels.

With smart content repurposing, you're strategically crafting relevant, unique content on every channel to maximize your resources and avoid creative burnout.

Leverage “Hero Pieces”

Also called a “big rock,” the concept of a “hero piece ” is a brand's foundational, long-form, and sometimes high-production asset. For example, a real estate agent might create “The Ultimate First-Time Buying Guide for Dallas, Texas Residents” as an educational, informative, and extremely detailed ebook with advice and tips for nervous new buyers.

Within that high-value ebook, you could pull out significant data points, key tips, or direct quotes to repurpose as an Instagram or Facebook post. That ebook alone could become dozens of pieces of content with a few simple reworks.

Save Time

Although repurposing content shouldn't replace new content creation, it's a useful time-saving strategy that can engage your audience. You can think of an idea once and hammer it home with your audience for several weeks via different channels. Edit and revise your original content to fit the different niche audiences in each channel. Repurposing tools like Issuu can also streamline your content creation process, making it simple to build multiple assets quickly.

Maximize Content Reach

Consistent brand messaging is crucial for building trust and recognition among your audience.  As a solo business owner or busy marketing team, repurposing content maximizes the reach of your message, increases engagement, and establishes frequency and familiarity with your audience. By presenting the same ideas in different formats and contexts, you cater to various audience preferences while maintaining a unified brand voice. For example, a key message from a blog post can be highlighted in an infographic, discussed in a podcast, and demonstrated in a video. This repetition across formats ensures that your audience absorbs and remembers your brand's key messages, strengthening brand identity and loyalty. Successful brands share their strong narrative repeatedly, driving home messaging that builds affinity.

1. Turn Your File into a Flipbook

Do you have a significant asset like an ebook, thought leadership presentation, or downloadable lead magnet? Turn a static PDF file into an interactive, immersive Flipbook experience. Instead of boring readers with an endless scroll and copy-heavy PDF, impress your audience with clickable Links and autoplay Videos that bring important elements to life.

2. How To Repurpose Content for Social Media

Social media is a demanding beast. 43% of small business owners spend six hours per week on social media marketing, and most research recommends posting several times a day on multiple platforms. For small teams and solo entrepreneurs, posting social media content starts to feel like a full-time job.

Here’s a quick step-by-step on how to repurpose content for social media.

1. Identify top-performing blog posts, YouTube videos, podcast shows, and more. 

2. Slice and dice key information like compelling statistics, key points, important quotes, or case studies. 

3. Use Issuu’s drag-and-drag Social Posts feature to reformat and restyle information for social platforms like Twitter, Linkedin, Instagram, or Facebook. For example, create a square post for your Instagram feed featuring a bold statistic from your YouTube video. 

4. Publish on social media and respond to comments in real time to boost engagement.

3. Recycle Flipbook into Multiple Articles

A multi-dimensional, page-turning experience like a Flipbook houses important information about your brand, company objectives, and vision. Recycle your Flipbook into multiple bite-sized Articles to highlight important snippets. Over 60% of online traffic now comes from mobile devices, so short, skimmable, and easy-to-read Articles help meet your audience where they’re at - on their phones!

4. Make Free Content Shoppable 

Whether you created a decades-in-the-making digital recipe book or a travel guide to your favorite hotels in Italy, your readers can support your content with commission-free Digital Sales. Your hard work is worth getting paid for, so sell subscription content, courses, guides, digital art, graphic novels, and more. If you have a beloved free piece of content, consider creating an exclusive add-on or announcing a major upgrade or expansion. Send your purchasable content directly to readers via social media, a monthly newsletter, or paid ads. 

Tips for shoppable content:

• Identify valuable free content: Determine which of your free pieces have been most popular and could be expanded upon or enhanced.

• Create premium versions: Develop exclusive add-ons, comprehensive guides, or upgraded versions of your free content.

• Promote your products: Use social media, email marketing, and paid ads to drive traffic to your shoppable content.

5. Convert Video Scripts into Blog Posts

Long-form video content on YouTube is still popular despite the rise in snappy TikToks and short Instagram Reels, but video production requires a lot of research, editing, scripting, and preparation. Don’t let your most time-intensive content assets go to waste; convert your video scripts into blog posts by turning your main talking points into blog headers, ending with a similar call to action.

How to convert video scripts:

• Transcribe your videos: Use transcription tools to get a written version of your content.

• Organize the content: Break the transcription into sections based on the main points discussed in the video.

• Rewrite for readability: Ensure the content flows well as a blog post, adding headers, subheaders, and images where appropriate.

• Optimize for SEO: Incorporate relevant keywords and optimize the post for search engines.

6. Turn Blog Posts into Email Newsletters

Email newsletters are a great way to keep your audience engaged and informed about your latest content, but crafting new email content from scratch can be time-consuming. Repurposing your blog posts into email newsletters allows you to leverage existing content while keeping your subscribers updated.

Tips on turning blog posts into newsletters:

• Choose blog posts that provide valuable insights and updates for your audience.

• Create a brief summary of the main points from the blog post to include in the newsletter.

• Encourage your readers to visit your blog for the full article or related content with a solid call to action (CTA).

• Tailor your newsletter content to different email list segments for a more personalized approach.

7. Create Infographics from Long-Form Content

Infographics are highly shareable and can simplify complex information into visually appealing formats. Repurpose your long-form content, such as research reports, detailed guides, or comprehensive blog posts, into infographics to make the information more digestible and engaging for your audience.

How to create infographics:

• Identify key data points and extract the most important statistics, facts, and insights from your long-form content.

• Use tools like Canva or Adobe Express to design your infographic with clear sections and visual elements.

• Add your logo, colors, and website URL to maintain consistency.

• Post the infographic on your website, social media, and email newsletters to maximize reach.