Meet Lonely Planet
Lonely Planet, the world’s leading travel media company, offers up expert advice across guidebooks, magazines, mobile apps, and digital platforms. The award-winning US-based magazine delivers fresh travel ideas, articles, and the latest in food, drink, and travel news—curated by a global network of travel enthusiasts. Published quarterly, each issue features the must-read Best in Travel and Best in the U.S. editions, designed to inspire your next adventure.
Challenges & Goals
Challenges
Building recognition for Lonely Planet’s magazine in a market dominated by its guidebooks
Expanding the magazine’s reach and visibility in the U.S. and globally
Adapting to growing consumer preferences for digital content over traditional print media
Goals
Achieve editorial excellence that captivates and informs
Significantly increase the magazine’s readership
Boost overall brand awareness to connect with a broader audience

Why Issuu?
When they first launched their magazine, the team at Lonely Planet was looking for a platform that was widely distributed, easy to share on social media, and cost-effective. The most important feature they wanted was the ability to easily embed their content onto existing pages of their website. Issuu fit the bill for all of these requirements - and more.
Issuu’s Embed feature streamlines the distribution process, enhancing the user experience by making it easy to discover and flip through the pages. With just a few clicks, Lonely Planet can upload their magazine, share it across multiple channels, and access real-time Statistics to monitor engagement—seeing which stories captivate readers and how long they linger on each edition. Issuu’s powerful features have notably boosted Lonely Planet’s brand visibility, connecting them with millions of readers worldwide.

Key Results
Introduced the Lonely Planet brand to countless new followers using Issuu
Boosted global recognition and accessibility for the U.S. edition of its magazine
Skyrocketed to over 85,000 subscribers and 2.5 million impressions in less than one year
Gained valuable insights from real-time statistics to understand reader preferences