Lonely Planet’s Rise to Millions of Readers With Digital Magazines

When they first launched their magazine, the team at Lonely Planet was looking for a platform that was widely distributed, easy to share on social media, and cost-effective. The most important feature they wanted was the ability to easily embed their content onto existing pages of their website. Issuu fit the bill for all of these requirements - and more.

Issuu’s Embed feature streamlines the distribution process, enhancing the user experience by making it easy to discover and flip through the pages. With just a few clicks, Lonely Planet can upload their magazine, share it across multiple channels, and access real-time Statistics to monitor engagement—seeing which stories captivate readers and how long they linger on each edition. Issuu’s powerful features have notably boosted Lonely Planet’s brand visibility, connecting them with millions of readers worldwide.