Pillow, The Residences - Investment Brochure

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Intro from the Founder

Pillow - Who we are

“Thank you for considering partnering with Pillow to make your business as successful and profitable as possible.

We provide a range of services from sourcing, set up, full management, portfolio building and even selling.

I have hand selected my team of Property Managers, trained them all personally to ensure our owners get the best possible service and therefore the maximum profits.

Pillow is a multiple award-winning property management company that provides property owners with quality guests from around the world. We have 3 main aims for our clients:

I look forward to working with you in the future and welcoming you to the Pillow family. I really do take an interest in everyone who works with Pillow so please contact me on your preferred social media platforms.”

• Maximise income • Reduce stress • Free up time

Intro from the Founder

- Scott Weir, Pillow CEO scottweir1000 sw_property scott_weir1000 scottweirproperty

We mix the power of a UK company with a team of local Property Managers who live and work in their areas to give you the best results. pillowproperty pillowpartners pillow_partners pillow-property-partners

Main Services

Support Services

FULL BUSINESS MANAGEMENT We take care of every aspect of marketing and managing your property. Leaving you with a fully hands-off business and a residual income - simply give us the keys and we do the rest! Ideal for owners who are busy, don’t stay near the property or have little experience.

With this service we run your whole serviced accommodation business for you – allowing you to concentrate on what matters – career, family, hobbies or building your portfolio.

PROPERTY SALES (FROM £999+VAT) Our Estate Agency specialises in selling investment property. Whether it is a Buy-to-let with tenants already in place or an operational Serviced Accommodation unit, we can get the best price for your property on the open market and via our investor database.

PARTNERSHIP SERVICE Ideal for owners who like to be more hands on and carry out the on-site activities themselves like meet & greet, cleaning, changeovers and guest issues. This allows you to do what you do best while Pillow take care of all your marketing, generate you bookings, deal with all guest enquires and sync your diary.

Our job is to maximise your profit and get you as many quality guests as possible from all over the world.

PROPERTY SOURCING (FROM £999+VAT) Our Regional Property Managers are local experts and know exactly which properties work in which areas. After a comprehensive fact find, they can find you the ideal investment.

Buying the wrong investment can lose you tens of thousand of pounds in lost income – this service is guaranteed to pay for itself many times over.

TRADITIONAL LETTINGS (10% +VAT) Not every property is suitable for Serviced Accommodation, so our established Buy-to-let department can find the ideal tenant for your property. Established in 2005 and currently managing over 550 properties, our lettings team can make sure your investment gets the maximum return.

Our unique approach

Why our approach works Our Property Managers live near your property so can react fast

They are local experts OUR REGIONAL PROPERTY MANAGERS With Pillow you always deal with your personal Regional Property Manager, they live in the area they manage and are local experts. No call centers, being passed back and forth or not getting responses – you get your Property Manager’s direct mobile and email address.

They are constantly strengthening links with local industry

They deal with you and your guests personally and know all about the local attractions, transport links, bars restaurants - pretty much everything guests will need!

They are 100% commission only so their success is directly linked to yours

They know when to increase prices at peak times and reduce them in quieter periods to increase your occupancy levels. Their income is directly linked to the rental income of your property (they are not on salaries) - the more successful they make your property, the more successful they are.

We believe this unique approach means that your property and interests could not be cared for any better.

They have the resources of a large UK wide company

Getting Started

Moving Forward

BUSINESS SET UP SERVICE (£295 OR £999) Setting up your Serviced Accommodation unit (and getting it all legal, safe and fully compliant) is complicated and very time consuming. So, our team are here to help. We offer a fully hands-off set up package, taking your investment from an empty unit right through to a fully operational business.

INCOME PROJECTIONS (£99) If you have a property you are considering buying but don’t know how much income it could generate.

The Regional Property Manager will prepare a full set of income projections to give you a realistic idea of what the property could make on normal lettings, serviced accommodation and corporate lettings.

Step 1

Your Property Manager will visit your property

Step 2 Sign your Management

Agreement FULL FEASIBILITY REPORT (£395) The Regional Property Manager will carry out a full feasibility study for your property. This includes income projections, detailed expenses, guest demographics and a comprehensive business plan. This report is essential if you want to ensure a property will work for you before moving ahead.

Step 3 Step 4

Pay your startup fee Your Property Manager will allocate a week slot to get your property listed

Services Overview Service

Partnership Service 12% + VAT

Business Management 20% + VAT

Promotion on Pillow website Marketing on all 3rd party booking portals Promotion on Pillow social media channels Lead generation Regional Facebook Page Seasonal price planning Personalised social media campaigns Management of all guest enquires Email marketing campaigns Generating corporate contractor/longer-term bookings Guest review management and feedback Full guest experience mapping Monthly price evaluations Professional photography & property staging Maintenance and damage management Personalised guest welcomes Organising all onsite changeovers Post booking Guest customer experience management Housekeeping sourcing & management Souring and managing contractors Organising linen Guest 24 hour emergency contact Periodic inspections Organising Repairs and maintenance

Our promise to you is simple – we will make you more money than going it alone.

The Residences, Reading The design for this development appears to be another high spec finish, which will encourage a higher end market. I have based the below projections on an overall annual average nightly rate.

You will notice 2 averages for the 1 bedroom apartments due to the variance in sizings available. There is a reasonable level of competition, therefore it's relevant to note that prices may fluctuate in line with the market.

Cleaning & Linen Monthly Cost to Owner (50% covered by guest)

The demand is evident and the location is rated highly at 9+ across multiple OTA's and portals.

2 x Change overs per week 1 x Change overs per week 2 x Change overs per month

Occupancy Average Nightly Rate

£120 £130 £135 £155 £165

40% £1,440 £1,560 £1,620 £1,860 £1,980

50% £1,800 £1,950 £2,025 £2,325 £2,475

60% £2,160 £2,340 £2,430 £2,790 £2,970

70% £2,520 £2,730 £2,835 £3,255 £3,465

80% £2,880 £3,120 £3,240 £3,720 £3,960

90% £3,240 £3,510 £3,645 £4,185 £4,455

1 x Change overs per month

£55 £220 £110 £55 £28

£65 £260 £130 £65 £33

1 Bed 1 Bed 2 Bed Average cleaning prices in the area are approximately £18 per hour along with linen linen costs. The average clean costs is £55 for a 1 bed and £65 for a 2 bedroom.

Pillow Partners | Marathon House | Olympic Business Park Drybridge Road | Dundonald | Ayrshire | KA2 9AE 01292 434654 | info@pillowpartners.co.uk www.pillowpartners.co.uk