The Shelf Issue 08

Presents

Issue 08 OCTOBER 2015 09 Dell 14 Microsoft 19 iLife 24 HP

A Quarterly publication from Redington Volume Division

STRATEGIC Advantage Channel growth prospects in the corporate reselling sector

Redington Volume Division is an authorized distributor for the following brands in parts of Middle East & Africa

western leaf速

速 The smartest way to link

One company. One source. One focus.

With customer satisfaction and your profitability on the line, choosing a stable technology partner is a critical business decision. While other technology providers in the industry are splitting apart, Dell is committed to remaining a true source of end-to-end solutions. Certainty in an uncertain world — now that’s a choice you can make with confidence.

Sell with confidence. Sell with Dell.

To learn more, visit Dell.com/partner/yoursuccess

Š 2015 Dell Inc. All rights reserved. Dell Emerging Markets (EMEA) Limited is registered in England and Wales. Company Registration No: 3266654. Registered address: Dell House, The Boulevard, Cain Road, Bracknell, Berkshire, RG12 1LF. Company details for other Dell UK entities can be found at www.dell.co.uk

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Published by

Contents

From the Director’s Desk iLife

04 Redington recommends

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14 www.redingtonmea.com

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Deepak Bhatia from iLife elaborates on the company’s goto-market strategy and regional channel plans.

Dell

HP

Shams Hasan from Dell on the company’s channel strategy in the commercial segment.

HP’s Pawel Miszkiewicz discusses the company’s latest launches.

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Microsoft

Reseller interview

Microsoft Gulf’s Fadi Farhat on the company’s Surface range of products.

G. Murali from CADD Emirates on business plans and market strategies to grow successfully in the region.

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The average attention span of human beings has gone down and some reports suggest that it’s one second less than a gold fish. The results may have different implications for society but for businesses, speed becomes one of the most important strategies for both growth and survival. Businesses have less time for implementing IT projects, customers are ready to pay a little extra for immediate delivery, managers want results from employees instantly and employees need faster returns from employers. In today’s environment, speed has become directly proportional to customer satisfaction where customers could be both internal or external.

Start-up companies are giving tough competition to corporates in different sectors using frugal approaches, which are implemented with speed.

These newcomers are not burdened with legacy and are therefore able to quickly modify their operations to changing customer expectations.

Corporates need to learn from some of these start-ups and re-look at their offering to customers. It may require change in the way customers access a company’s products or services, buy these products or services, pay for these products or services and receive post-sales engagement.

Considering the above scenario, corporates should invest a part of their earnings towards building business models, which increase customer satisfaction using speed as a key driver. We look forward to engaging with you in the coming months.

Yours Sincerely Raj Shankar Managing Director, Redington Gulf

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Redington recommends

SMARTPHONES & TABLETS

Moto E

ASUS Transformer Pad

Motorola’s latest smartphone Moto E is powered with a fast quad-core processor with 3G or 4G LTE, plus the latest version of Android OS, Lollipop. The all-day battery allows customers to go farther and longer without stopping to recharge. Designed with Corning Gorilla Glass and a water-resistant coating, users can enjoy the device without the fear of damage. The 5MP camera can be activated effortlessly with just a twist of the wrist. It also has a number of features such as Quick Capture, 4x digital zoom, Auto HDR and slow motion video mode to name a few. The back camera allows users to take goodquality selfies, which can be easily shared. Customers can view videos and other media on the 4.5-inch qHD screen, which is the sharpest in its class. The device is also equipped with 8GB of storage and an additional slot for an optional microSD card, up to 32GB.

The New ASUS Transformer Pad is a 10.1-inch mobile entertainment tablet. It has a 1280 x 800 IPS display and is powered by a high-performance Intel Atom processor with Intel Hyper-Threading Technology, and a lightweight optional keyboard dock with USB 2.0.

The device’s dual-core processor allows users to easily multitask and have an immersive gaming experience up to 9.5 hours of web surfing and video playback.

It also sports with the ASUS SonicMaster-enhanced audio letting users experience impeccable sound whether enjoying videos or listening to music.

ASUS Transformer Pad has a 2MP rear-facing camera that lets you take good images; as well as a 0.3-MP front-facing camera for clear video chats. It is also equipped with HSPA enabling users access the Internet wherever there is 3G coverage.

iPhone 6S

Surface Pro 3

Apple’s latest iPhone 6s is designed with a single press, 3D Touch, which allows users to do more than ever before. Features such as Live Photos bring memories to life in a powerfully vivid way.

The original iPhone introduced the world to multi-touch, with 3D Touch, users can do things that were never possible before. It senses how deeply you press the display, letting you do all kinds of essential things more quickly and simply. And it gives you real-time feedback in the form of subtle taps from the all-new Taptic Engine.

The 12-megapixel iSight camera captures sharp, detailed photos. It takes brilliant 4K video, up to four times the resolution of 1080p HD video. iPhone 6s also takes selfies worthy of a self-portrait with the new 5-megapixel FaceTime HD camera.

Powered by the custom-designed 64-bit A9 chip. Users will experience up to 70 percent faster CPU performance, and up to 90 percent faster GPU performance for all your favorite graphics-intensive games and apps.

The device’s enclosure is made from a new alloy of 7000 Series aluminum. The cover glass is the strongest, most durable glass used in any smartphone. And a new rose gold finish joins space gray, silver, and gold.

The Touch ID option makes unlocking the phone easy and secure.

At 1.76 pounds, the 12-inch Surface Pro 3 has all the power and performance of a premium laptop in a thin and lightweight design. It also comes with the Surface Pen, which delivers a natural writing and drawing experience.

Featuring a 12-inch display, Surface Pro 3 is the thinnest and lightest in Microsoft’s Pro family.

Surface Pro 3 runs Windows 10 perfectly and users can use all the touch apps and desktop software such as Microsoft Office. Write directly on web pages with Surface Pen in the Microsoft Edge browser and ask Cortana to remind you about an important event.

Surface Pro 3 also has a 4th generation Intel Core processor which delivers blazing-fast performance.

Offering unmatched versatility, you can go from tablet to laptop in a snap with the multiposition Kickstand and Surface Pro 3 Type Cover.3 Magnetic stability keeps the Surface Pro 3 Type Cover steady, so users can work just as comfortably on their lap as at their desk. Plus, they can easily connect their peripherals and transfer files via a full-size USB 3.0, microSD card reader, and Mini DisplayPort.

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PRINTERS & PERIPHERALS

EPSON L1300

Canon i-SENSYS MF217w

The Epson L1300 is a 4-colour, A3+ original ink tank system printer, bringing ultra-affordability to high quality A3 document printing in a big way.

With the L1300, users have the option to print larger documents up to A3+ size.

This opens up possibilities for superior presentations of detailed CAD drawings, floor plans, business reports and charts that go beyond the ability of typical A4 printers.

The L1300 features an advanced printhead to achieve fast print speeds of up to 15ipm (black). Designed for continuous

Wi-Fi network and mobile ready, Canon’s latest mono laser all-in-one offers seamless access from around the office. Packed with features to boost productivity, it’s quick, easy-to-use and energy efficient. Users can take advantage of its many benefits such as being able to easily print from iOS or Android devices. They can increase their productivity with print and copy speeds of 23ppm mono and it is easy to use the device with tilting display, touch screen and one-touch operation. Users don’t have to wait thanks to Quick First Print.

printing performance, Epson’s Micro Piezo printhead is not only highly reliable in operation, it also delivers a high resolution of 5760dpi, according to the company.

When paired with genuine Epson formulated inks, the L1300 delivers high quality prints for all business and creative needs.

Samsung Xpress C460W Colour MFP

Ricoh Aficio SP C240SF

Print wirelessly and share effortlessly with the Samsung Xpress 3-in-1 printer. With advanced NFC technology, Wi-Fi Direct and powerful compatibility, all it takes is a simple tap for users to print important documents. Simply tap your mobile device to the Samsung Xpress C460W series to print virtually any content. Scan images and send them directly to your mobile device.

Users can enjoy easy wireless connectivity and eco-optimisation.

The printer also brings you software support designed to put users in control of delivering ultimate quality printouts easier than ever before. Easy Printer Manager helps to remotely control settings and monitor status easily. Easy Document Creator helps users create digital documents in multiple formats and makes it

Ricoh’s latest A4 colour multifunction printer boasts and provides four-in-one versatility. Output speed is brisk at 16 pages a minute for copies and prints, with a first copy out in just 14 seconds.

The SP C240SF can scan a colour page at 1,200dpi in less than ten seconds with scans sent to email, a folder or FTP, saving time and speeding up communications.

Standard G3 fax capability completes the comprehensive feature set of this compact all in one MFP. The device’s duplex print function helps in saving paper and cuts costs. It is energy-efficient as it uses low Total Cost of Ownership. It has small unit footprint for easy location. Users will find it hassle-free to operate with a four-line LCD panel.

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easy to share them with others - via e-mail, fax or social networks.

3-in-1 versatility, the Samsung C460W printer streamlines workflow and ensures that the office with print operation is working as efficient as possible.

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Redington recommends

COMPUTING

LENOVO FLEX 20

Lenovo Z50

The Flex 20 is a 19.5-inch device that can be used in different modes — Stand mode and Table mode — allowing users to touch, type, create, and share, while its portable design gives you the flexibility to move it from one room to another.

The Core i3 CPU is coupled with a 4GB of RAM and a standard 500GB HDD, and a screen that has a 1600x900 resolution. It sports connectivity options of two USB 3.0 ports, which enables up to 10 times faster file transfer, as well as seamless connections between audio- and video-related peripherals.

The device also features the Aura Interface which transforms the PC into a social device, bringing users together around a single screen to enjoy fun apps and multimedia.

Lenovo Z50 is a 15.6inch full HD multimedia laptop.

It is powered by the 4th Gen Intel Core i7-4510U processor and is equipped with Windows 8.1 64.

Users can enjoy photo viewing and video streaming with impressive graphics as the device has a Full HD display of 1920 x 1080 supported by Intel HD Graphics 4400.

The laptop also sports an immersive Dolby Home Theatre speaker, letting users enjoy good audio quality.

With ample storage of 500GB (5400 RPM) + 8GB SSHD, you’ll have the space you need for a large software suite and all of your multimedia files like videos, presentations, and other digital creations.

The Lenovo Z50 laptop is also equipped with on USB 3.0 and two USB 2.0 ports, HDMI-out and a 2-in-1 (SD / MMC) card reader slot.

HP ENVY Notebook 17 The HP Envy Notebook 17 is a 17.3-inch allrounder, which offers high performance for heavy everyday use and gaming, and has a matte finish.

The machine is also equipped with the Windows 8.1 64 and is upgradable to Windows 10 Home.

The device is powered by Intel Core i7 processor which operates at a base clock speed of 2.4 GHz. It also has a screen resolution of 1920x1080 pixels. Boosting graphics performance

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is an AMD Mobility Radeon HD 5850 with 1GB of video RAM. Another notable spec is the notebook’s 8GB DDR3-1066 memory.

It has optical discs slide into the right-side for Blu-ray ROM/DVD. It is equipped with two USB 2.0 ports, a 5-in-1 flash memory card reader and the power connector. The left side offers up a single USB 3.0 port and a shared USB/eSATA port.

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HP Pavilion13 x360 PC Series

With HP’s latest Pavilion13 x 360 PC series, users can easily convert from a 33,8 cm (13,3”) notebook to stand to tent to tablet mode with this value-packed convertible PC, featuring a 360° hinge.

With optimized touchscreen performance and BeatsAudio, all of the users’ productivity and entertainment needs are at their fingertips. While the HP Pavilion 13-a000ne x360 PC and HP Pavilion 13-a006ne x360 PC runs on Intel Core i5-4210U Processor 1.7 GHz, the HP Pavilion 13-a004ne x360 PC and HP Pavilion 13-a008ne x360 PC runs on Intel Core i34030U Processor 1.9 GHz. And the HP Pavilion 11-n001 x360 PC functions on Intel Pentium N3520 Processor 2.4 GHz. With various HP software such as Connected Music, Connected Photo, Protect Smart and TrueVision HD webcam, users every demand is met. The convertible PCs are available in either smoke silver or vibrant red colours. www.redingtonmea.com

LIFESTYLE

COMPONENTS

Belkin N750 DB Wireless DualBand N+ Router

SanDisk Extreme 500 portable SSD The SanDisk Extreme 500 portable SSD is less than half the size of a smartphone and delivers up to 4x the speed of a portable hard drive. Users can transfer large videos and photo libraries at up to 415MB/s. Designed for durability and style, this compact drive’s solid state technology offers reliable, responsive, high-performance storage for photographers and videographers who capture and carry lots of big media files.

The SanDisk Extreme 500

portable SSD is available in 120GB and 240GB of portable storage for on-the-go media pros.

The SSD is built tough to resist shocks, vibrations and temperature extremes.

The company’s SecureAccess software uses 128-bit encryption to keep private files from prying eyes.

SanDisk Extreme 900 portable SSD The SanDisk Extreme 900 portable SSD delivers up to 9x faster speeds than a portable hard drive in up to 1.92TB capacities to move massive files in seconds.

The device reduces wait times and accelerates the work flow. Working directly on the drive is more efficient too with faster access times.

With solid state technology, there are no moving parts to break or overheat. SanDisk SecureAccess encryption software keeps files private. According to the company, the device is both temperature and www.redingtonmea.com

impact-resistant, so it’s ready for highs, lows, and even the occasional knocking blow.

The device is compatible with PC & Mac computers—no drivers needed.

Link Power Drive

Belkin’s exclusive MultiBeam antenna technology gives users maximum throughput while minimizing dead spots for optimized video streaming from multiple devices, virtually anywhere in your home. Get the fastest dual-band speeds for video streaming and gaming—up to 300Mbps (2.4GHz) + 450Mbps (5GHz) with this device. Users can connect an external hard drive for easy sharing of photos and files, and connect a printer for wireless printing from any computer in your home through the two USB ports. Four gigabit ports let users connect multiple computers or devices for ultra-fast network speeds and file sharing. WPS/WPA2 encryption standards and preset security settings get you up and running safely. One-touch Wi-Fi Protected Setup (WPS) securely connects multiple computers and devices with the push of a button. Users can enhance their online activities with Belkin’s integrated apps, self-healing, video mover, print zone and memory safe.

TDK Trek Max

The Imation LINK Power Drive allows users to move and store data to free up storage space on their iPhone or iPod touch. The drive also lets users to restore battery life so that they can stay connected longer, be able to back up photos, videos, and files wherever they go. The device must be used with the LINK app, which is downloadable from online.

TDK Life on Record TREK Max delivers the best in audio quality and functionality. The Trek Max offers a new standard in portable speakers while wrapped in a stylish and durable design.

With wireless Bluetooth streaming, the speaker allows users to unplug their device and get a true wireless experience. Bluetooth pairing is as easy as just a touch with NFC enabled Bluetooth devices. With built-in track control, the device allows you to switch music without the Bluetooth device nearby. The integrated microphone provides speakerphone functionality and the auxiliary input makes the Trek Max compatible with almost any device. Compact and rugged, the Trek Max is built to move, whether indoors or outdoors.

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Step up to SSD speeds SanDisk® SSD Plus

Home User 520

UP TO

MB/s* READ

Step up to SSD speeds and inject new life into your laptop or desktop PC with a cool, quiet solid state drive from SanDisk. With a fast, reliable SanDisk® SSD Plus, you’ll experience quicker boot-up and shutdown, quicker application response and data transfer speeds than with a typical hard disk drive1, at just a fraction of the cost of a new computer. It’s shock and vibration resistant so it’s more durable too.

Professional User

SanDisk Extreme PRO® SSD Pro-level read and write speeds Consistent 7/24 performance you can count on

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Enthusiast

SanDisk Ultra® II SSD More than 28x better performance than typical HDD1 No-wait boot up and shut down Fast game loads and performance

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www.sandisk.com

As compared to 7200 RPM SATA 2.5” hard drive. Based on published specifications and internal benchmarking tests using PCMark © 2015 SanDisk Corporation. All rights reserved. Vantage scores) 1

Toll-free support, call: 8000-17-87-75

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Dell

Taking the lead The Shelf sits down with Shams Hasan, Enterprise Product Manager, Dell Middle East, to understand the company’s channel strategy in the commercial segment.

Can you give us an overview of Dell’s commercial series business in the region?

Today, Dell’s experts lead the way in providing their customers with a one-stop-shop for macro-scale solutions, which provide them speed with accuracy, flexibility with safety, and control with top-notch execution of the services that are attached to a reasonable TCO and future protection. Dell’s product, services portfolio, and capabilities, address the full range of technology requirements and are now easier to buy, use, and grow, putting anyone in the position to be stable through constant change. The Middle East’s rapidly developing field of IT will see its strongest synergies with Dell’s mission.

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What has been the impact of the advent of tablets and Chromebooks on the commercial laptop segment?

Despite the recent contractions in the global PC demand environment, we’ve moved into the tablet and Chromebook markets to make up for it. We believe if a market segment is struggling, we must innovate and the developments we have around the corner will help the overall declining market get back on its feet.

Can you please elaborate on Dell ProSupport Plus package for enterprise customers?

Dell ProSupport Plus for our products is also enabled by our SupportAssist technology. In fact, its customers have made this the fastest growing service in Dell history. With a solution in hand, they’re spending up to 84 percent less time on technical support calls and taking far fewer steps to resolve common hardware issues than key competitors. This reduces the burden on IT professionals by significantly reducing day-to-day administrative tasks.

Dell ProSupport Plus improves the performance and stability of your critical systems by harnessing environmental intelligence and the appropriate expertise for your organisation. ProSupport Plus not only gets you back up and running quickly, but also helps you get ahead of problems before they happen because

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Dell

preventive measures work for the best for everyone. Our customers will be able to adopt complex technologies confidently, knowing Dell has the technological know-how to help people be more productive and focus on goals.

The new tech support service, combined with SupportAssist Technology embedded in Dell’s enterprise tablets and PCs, provides Dell’s support staff with continuous diagnostics of all the devices in the office, which allows us to notify you the moment a problem is detected.

What are the opportunities for your reseller partners?

As a private company Dell has showcased the ability to be bold, a strategy and plan for the long-term, and our undivided attention to our customers and the channel. While other technology providers in the industry are splitting apart, Dell is committed to remaining a true source of end-to-end solutions. Our partners choose Dell because they profit from the efficiency, agility, and value that comes from a single tier-1 technology source. Today our strong go-to-market strategy crucially executes programs with our channel partners across the Middle East. Our focus on channel engagement is as end-to-end as our unique technology capability in the industry. We focus heavily on enabling our channel through training – these are through conventional online content and material (available on www. partnerdirect.dell.com), as well as regular bespoke engagements on site. We also support our channel on the field directly with customers; while this is crucial to successful sales-engagement, we are also mindful of the

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opportunity for joint learning. Dell is always watchful to ensure collateral, content, and material proliferates and flows to the channel and these are also conveniently available on our partnerdirect.dell.com portal. Towards enabling channel partners to pursue unique aspirations that are afforded with our unique end-to-end capability, we also have programs and training engagements that focus on specific technology and trend verticals. Dell’s Solution Center (http://dell.to/1UNJHSm) uniquely offers partners access to onsite resources and experts who can assist customers with proof-of-concept testing prior to deployments in order to ensure that the solutions work in the customer’s environment.

Could you elaborate on the recent channel activities within this sphere?

Local training and enablement is a critical component of Dell’s channel activities. Dell has established a Solution Center in Dubai to support all technical training requirements.

Dell’s training lab also supports better training of Middle East partners, which is set up as a classroom style lab for oneon-ones and one-to-many training. Partner training is free of charge as Dell recognises the importance of making information available and accessible to as many resellers as possible. Dell is focused on making improvements to its partner program and value proposition on a year-to-year basis.

Partners in the Middle East can look forward to enhanced rebates and incentives, and an ongoing focus on rewarding expertise in the channel through the competency model and associated rebates for Preferred Partners.

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“Dell’s training lab also supports better training of Middle East partners, which is set up as a classroom style lab for oneon-ones and one-to-many training.”

What role does Redington play in strengthening your channel initiatives?

When two forces join together, it’s the synergy that develops, which pushes the partnership to the next level. By covering our bases with each other’s respective strengths, we can deliver strong market results without compromising on quality or scope of delivery. Redington is important to our channel activities on many different and all equally important levels.

What are your plans for GITEX? At GITEX 2015, we hope to build relationships, expand our customer and partner base while showcasing some of our unique capabilities in the IoT, security, and cloud spheres. Dell will showcase its latest portfolio of end-to-end software and technology solutions designed to help customers of all sizes integrate, optimise, and automate their infrastructure, applications, and IT service delivery and management. The vast majority of companies and organizations could benefit highly from this. It is anticipated that Dell will be announcing some key product launches during GITEX this year which overlaps with Dell World; the company’s annual main event that brings together technology and business professionals who are crafting a vision for the future of their enterprise. It’s the kind of vision Dell bases its reputation on, one made of pragmatic and beneficial origins.

This year Dell’s GITEX participation will be a unique channel led engagement. For the first time ever the Dell stand will be led by our partners to show their importance to us. In this unique platform Dell aims to also showcase their local talent and presence through their channel network.

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Products from Dell

Dell Latitude The Dell Latitude 7000 series, is one of the latest entrant under Dell’s Latitude series which is designed for business users.

Devices under this series feature a soft- touch paint finish and woven carbon fiber on the exterior, and a Tri-metal chassis magnesium alloy underneath the surface, the Latitude 7000 series is designed to survive challenging physical environments.

It also has touch-enabled displays which offer optimal viewing experience, touch sensitivity, brightness and durability with the edge-toedge Corning Gorilla Glass NBT. The device sports data protection and encryption for data across all endpoints, including external media and in public cloud storage. It is equipped with Dell-unique Intel vPro capabilities for remote BIOS management and hard drive wipe, even when your device is powered off.

The Latitude 7000’s midrange configuration is built around an Intel Core i5-4310U processor, 4GB of memory and a 128GB solid-state drive.

Available models include Core i7 processors, high-capacity hard-disk drives and solid-state drives with up to 256GB of storage.

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Dell UltraSharp 32 HD 4K Monitor One of the top products under Dell’s monitor offerings is the Dell UltraSharp 32 HD 4K monitor - UP3214Q. Whether it’s video editing, CGI animation or application and game development, this monitor lets users work with fine details in mind.

The device promises four times the resolution of Full HD and has a high pixel density, and reveals the tiniest details in videos and images. It has a 31.5-inch screen, giving you more room for your biggest projects. It also features the PremierColor, the UP3214Q offers impressive color accuracy and high-end professional features.

The Dell UP3214Q also allows for more flexible viewing and connectivity. You can tilt, swivel and adjust the height of your monitor which gives users comfortability in the way they work. You can also get extensive connectivity with HDMI, DisplayPort, mini-DisplayPort, USB 3.0 and a 6-in-1 media card reader.

It also sports features such as the PowerNap, which manages power consumption enabled through the Dell Display Manager to either dim the monitor to the minimum brightness level or put it into sleep mode when it is not in use.

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Products from Dell

Dell OptiPlex Dell OptiPlex is a range of desktop computers ideal for growing business or large-scale enterprises.

The OptiPlex desktop family consists of the 23-inch OptiPlex 9020 Desktop, which is equipped with the 4th Gen Intel Core i5 up to the Intel Core i7 processors.

It uses Windows 8 Pro or Windows 7 Professional and can power up a desktop that is ready for work. It has plenty space for data storage and has a solid-state drive (SSD) or high-performance solid-state hybrid drive (SSHD). The machine allows for heavy multi-tasking as to 32GB of high-bandwidth Double Data Rate 3 (DDR3) memory.

Users can also connect using onboard Gigabit Ethernet (GbE), optional Wireless LAN or optional Bluetooth. Support fast data transfers with native highspeed USB 3.0 support.

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Dell Workstations – Precision Dell Precision Workstations are devices intended as workstations for CAD, Architecture and/or CG professionals, or as small-scale business servers.

One great devices under this collection is the Dell Precision Tower 5810 Workstation.

The device is Windows 7 Professional and Windows 8.1 Pro capable. The Fixed Workstation is powered with the Intel Xeon processors, the workstation allows smooth operations even for the most demanding and interactive applications. It delivers up to 5.5x higher graphics performance than previous generations on SolidWorks, 3.7x on CATIA, 5.5x on CREO, 6.8x on MAYA and 3.6x on Siemens NX. The Dell Precision collections has a number of high-performing and fully customizable devices under the Fixed Workstations and Mobile Workstations series.

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intel inside quick start OutsiDE up tO

4x faster wake up than a 5-year-old pC

Processor specification: <500 ms resume from sleep, with OEM enabled OS, e.g. Windows 10 Modern Standby 4x Faster Resume measures and compares time for system to resume from standby © 2015 Intel Corporation. Intel, the Intel logo, Intel Core, Intel Inside, the Intel. Experience What’s Inside logo and Intel. Experience What’s Inside are trademarks of Intel Corporation in the U.S. and/or other countries.

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Microsoft

Beneath the surface Fadi Farhat, Gulf Distribution Manager, Microsoft Gulf, discusses trends in the regional tablet market and prospects with the company’s Surface range of products.

How has the tablet market developed in the region? What are some growth drivers?

Tablets have seen a rise in demand ever since users have had the access to smart devices. The increased ease of usability has completely changed the landscape of personal systems and a new technological ecosystem has evolved.

What kind of growth have you seen for the Surface business in the region?

Since its inception, the Surface family of devices has experienced active response. This is especially true among the enterprise user community. We find that the Surface has seen a rapid adoption pace in the enterprise market. The elite design and powerful configuration adds an edge to this performance oriented commercial tablet device.

How will the open channel strategy accelerate the market penetration?

The Open Channel program will add the much needed “breadth” to Surface business. As the business was confined to a restricted channel, the open channel partners will significantly add value in 14

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supplying the product to a wider customer base.

By opening up the customer base in this way, the market penetration of the Surface will be accelerated.

What are some initiatives planned so that resellers can take maximum advantage of these opportunities?

“Surface Club” will be an exciting incentive for the resellers. The Club will provide rewards and incentives that will definitely create a buzz in the market. On top of it, resellers will be provided special go-to-market support enabling them to create a solution-based selling approach for their customers.

How can resellers enhance their offerings so that they can successfully sell Surface?

Surface products come with a wide range of accessories. These accessories present an opportunity for the reseller to create bundle promotions that will not only drive the demand from an unit perspective, but will also let the user experience the entire range of Surface product offerings. www.redingtonmea.com

Products from Microsoft

Surface Pro 3 At 1.76 pounds, the 12-inch Surface Pro 3 has all the power and performance of a premium laptop in a thin and lightweight design. It also comes with the Surface Pen, which delivers a natural writing and drawing experience.

Featuring a 12-inch display, Surface Pro 3 is the thinnest and lightest in Microsoftâ&#x20AC;&#x2122;s Pro family.

Surface Pro 3 runs Windows 10 perfectly and users can use all the touch apps and desktop software such as Microsoft Office. Write directly on web pages with Surface Pen in the Microsoft Edge browser and ask Cortana to remind you about an important event. Surface Pro 3 also has a 4th generation Intel Core processor, which delivers blazing-fast performance.

Offering unmatched versatility, you can go from tablet to laptop in a snap with the multi-position Kickstand and Surface Pro 3 Type Cover.3 Magnetic stability keeps the Surface Pro 3 Type Cover steady, so users can work just as comfortably on their lap as at their desk. Plus, they can easily connect their peripherals and transfer files via a full-size USB 3.0, microSD card reader, and Mini DisplayPort.

www.redingtonmea.com

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Microsoft

Could you give us an overview of Redington’s volume business?

Redington Volume Distribution is the largest broadline distributor in the Middle East region in terms of turnover, number of units sold, channel and product breadth and depth. The division distributes over 69 product categories with multiple variants for each category from over 28 global IT vendors. Redington Volume division transacted with over 1950 plus active partners across Middle East during the previous year FY 14-15 with almost 24 percent of partners increasing their transaction value year-over-year.

How does Redington reinforce Microsoft’s business in the region?

Cloud connect The Shelf talks to Jeetendra Berry, Vice President, PPS and COMP, Middle East, Redington Gulf, on how partners can grow their cloud market share.

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Through our presence in UAE, Qatar, Kuwait, Oman and Bahrain with local sales offices and experienced team, we are well positioned as Microsoft’s regional distributor for their cloud service offerings, providing them a leverage of cost and time to market by maximising channel reach and helping them build scale.

As a distributor, what is the value addition you are offering for Microsoft’s cloud products?

In addition to the conventional value adds of credit, financing, logistics and partner management, we now need to play the role of a ‘trusted advisor’. We will continue to help channels to vet the various cloud offerings, provide training and enablement, marketing, sales and technical support and guide their choices with scope for consolidated billing. We need to hand hold and mentor channels to reach out and secure efficient scalable access to SMB organisations, which is key to succeed in the cloud environment.

For a partner who is interested to come on board, what are the incentives they can look forward to?

We incentivise our partners’ business through Redington Cloud Club. This promotion is primarily focused on cloud product offerings such as Office 365, Azure and CRM Online.

It is a well thought out promotion created to entice all the

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stakeholders of the business, be it partner distributor, partner reseller or partner resellers’ sales team. The idea was to encapsulate all the benefits such as incentives, rewards, trips, training, and migration services, under one promotion. This way the promotion offers benefits to all and can help in influencing decisions.

As a distributor how do you groom your partners to go to the next level?

We do this by encouraging our partners to invest in Microsoft Partner Network and achieve certifications, which differentiates them in the market and advertise their specialisations, opening them for new business opportunities. We will help partners make the right choices and be a one-stop-source for them to select their pick from across a suite of diverse vendor cloud offerings.

How do you see the cloud market shaping out within the Middle East over the next couple of months?

With declining oil prices and uncertain economy, cloudbased solution is the answer to customers looking to upgrade their IT. This world will see 90 percent of commercial apps and 70 percent of CIOs adopting the cloud-first strategy by 2016. In this region, the cloud adoption evolution model may vary, which will be a hybrid cloud with combination of public and private cloud, depending on the customer’s workload need for an efficient environment. Public cloud will be preferred for standardised workloads such as e-mail, testing, development, collaboration projects (PaaS), incremental capacity for peak load times (IaaS), SaaS applications with well-implemented security strategy. Private cloud will be preferred where control, security and data privacy are paramount for business data and applications.

As customers increasingly trust the cloud and as the services offerings become standardised, there could be a shift of such services from private to public cloud.

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Issue 08

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intel inside MORE GAME OUTSIDE

FASTER, SHARPER, MORE POWERFUL

Intel-powered devices deliver the next level of performance.

© 2015 Intel Corporation. Intel, the Intel logo, Intel Inside, the Intel. Experience What’s Inside logo and Intel. Experience What’s Inside are trademarks of Intel Corporation in the U.S. and/or other countries.

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iLife

keeping tabs Talking to The Shelf, Deepak Bhatia, Sales Director, iLife, elaborates on the companyâ&#x20AC;&#x2122;s go-to-market strategy and regional channel plans for the next couple of months.

Can you give us a brief overview of the tablet and smartphone market in the Middle East?

The Middle East and Africa tablet market - which includes 2-in-1 devices - posted flat growth of 0.3 percent year on year in Q2 2015, according to the latest figures.

A total of 4.05 million units were shipped in Q2 2015, with tablets growing 0.1 percent year on year to total 4 million units. The 2-in-1 market grew 17.6 percent over the same period to make up the remaining 50,000 units. For the first half of the year, the overall market shrunk 3.2 percent year-on-year, which compares unfavourably to the 59.6 percent year-on-year growth recorded in the corresponding period of 2014.

The tablet market, which is nearing saturation point in many countries, is being cannibalised by the emergence of smartphones boasting large screen sizes. The market share of large-screen smartphones is increasing and also 2-in-1 devices have shown positive growth.

The growth of Windows will be spurred by greater adoption of tablets and 2-in-1 devices in the commercial segment.

Businesses will find it easier to incorporate Windows into their existing IT infrastructures

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and corporate cultures rather than introduce a new OS hub just for tablets, thereby enabling them to run the same OS on both PCs and tablets. We also expect the share of 2-in-1 devices in this market to grow from around 1.2 percent currently to 3.3 percent by the end of 2016. The education sector will be pivotal to the growth of this form factor. We are seeing a steady increase in the adoption of 2-in-1 devices in this sector, primarily as a result of government-driven initiatives.

I-Life is one of the few tablet vendors that continues to grow in a declining market. Our wide range of products â&#x20AC;&#x201C; including plenty of low-cost offerings â&#x20AC;&#x201C; are proving popular in a growing number of regions and it is a brand that performs well in the adjacent smartphone and 2-in-1 category.

Smartphone shipments are set to total 155 million units in 2015 after increasing 66 percent year-onyear during the first quarter to reach more than 36 million units.

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iLife

Smartphones accounted for 63 percent of the handsets shipped in the Middle East during the quarter and 47 percent in Africa. This comes at the expense of feature phones, which suffered year-on-year declines of around 20 percent in both regions and will make up just 27 percent of the overall MEA handset market by the end of 2019.

What are some of the driving factors that have contributed to the growth of this market regionally?

Today we are in an era where youth across the region have not only one smartphone, but a wide range of mobile devices – including laptops, tablets, 2-in-1 and increasingly wearable devices as well such as smart watches, smart glasses, and even smart clothing.

When the first smartphones were launched in the mid-to-late 2000s, they were promoted to manage email, maps, and store music. But since then, mobile devices and mobile apps have evolved significantly – tracking our personal health and fitness, providing a new range of government services, and serving as the “third screen” for consuming multimedia and messaging people.

Mobile device take-up in the region is being driven by two key factors: strong broadband network infrastructure, and the rapidly-emerging Internet of Everything era.

What are some of the opportunities in the region?

I-Life sees growth opportunities across the region for lifestyle products. We are aligning ourselves with the market demand to offer the best possible solutions through our new range of products including 4G smartphones as well as tablets with Android 6.0 Marshmallow, Intel 2-in-1 devices and a variety of wearable products.

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From I-Life’s perspective, what have been some important highlights over the last few months?

I-Life Kids Tablet WIFI which was launched beginning of 2014 has been one of the most successful products in the Middle East in the tablet category.

Recently we have launched the advanced version of Kids Tablet which comes with 3G calling, SOS function, child tracking and complete parental control.

Also, we have launched the new ZED BOOK 10.1 inch which is an all-in-one device that can be used as a tablet, notebook and smartphone.

The ZED BOOK comes loaded with Dual Operating system that supports Android, Windows and supports 3G Phone calling.

What are some of the competitive advantages of I-Life’s products? What are the differentiated features that appeal to the customer?

I-Life is serious about product design, a rarity in the mobility business. All our products – including tooling – are designed in-house, from the ground up. These factors are key in ensuring that every I-Life product is consistently of the utmost quality, reasonably priced and unique.

We are known for developing unique lifestyle products such as Kids Tablet, smartphones, ZED BOOK, and other smart devices.

How do you plan to expand into the regional market? Can you elaborate on some of the initiatives that are planned to help achieve this?

I-Life is a well-established brand in the UAE, GCC, Egypt, Jordan, Palestine, Iraq and CIS markets.

In Q4 15 and 2016 we plan to increase our focus in emerging markets such as Africa, Nepal, Bangladesh and Sri Lanka.

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“I-Life is one of the few tablet vendors that continues to grow in a declining market. Our wide range of products – including plenty of low-cost offerings – are proving popular in a growing number of regions and it is a brand that performs well in the adjacent smartphone and 2-in-1 category.”

What kind of response have you observed for your wearable tech products? Are there plans to introduce new product lines?

Global wearable technology market was worth $750 million in 2012 and it is expected to rise by a compound annual growth rate of 40.8 percent through to 2018. Additionally, the number of wearable units shipped annually is forecasted to increase from 33 million units shipped in 2015 to 148 million units shipped in 2019.

I-Life entered the wearable segment beginning of 2015 with the launch of ZED Watch and ZED Band which is compatible with iOS and Android.

These devices can be used as smartphones as they support SIM cards. We are growing quarter on quarter on the wearable category and response from all the key markets in Middle East, Africa and CIS has been extremely encouraging.

We plan to launch the Kids Watch by end of Q4 15 which has unique functions such as one touch SOS calling and online child tracking functions.

There are some more lifestyle products planned for launch in early 2016.

Can you elaborate on your channel plans for the next quarter?

Our channel program further reinforces our commitment to an exclusively indirect sales model, and give our channel partners even more ways to succeed while delivering superior customer satisfaction.

Our recently launched channel program called “LIFE” was expanded to handle a greater number of qualified resellers, and extended to the online channel. In regard to the remaining aspects of the program, every authorised reseller within the program will still be able to have increased support and engagement from the I-Life local representative and product marketing teams. www.redingtonmea.com

Products from iLife

Zed Watch The Zed Watch smartwatch has an elegant LED IPS display for a comfortable fit. Users can express their style with changeable screen clocks. See info and alerts on an easy-to-use interface, compatible with IOS and Android.

Lightweight and slim in design, the watch is comfortable to wear all day long. Users can see notifications on the screen and also get straight answers to spoken questions without removing the phone from pocket or bag. With built in pedometer, sleep monitor, and sedentary reminder Zed Watch helps monitor your health. With 300 mAh battery, users can go all day on a single charge.

Kids Tab 6 iLife’s latest launch, Kids Tab 6, combines friendly features and cutting-edge parental controls, SOS calling, kids tracking with GPS and comes in a durable design. With 7-inch HD screen, it is an ideal device for kids while on-the-go or at home. The dual core 1.3 Ghz Android device features fun and entertainment that kids love, with the security, durability and educational content that provides parents with peace of mind. Kids Zone App Management System allows parents to choose the apps their children have access to. Each profile offers fully separate files, apps, web filtering, downloads, parental controls and more.

Parents can easily set time limits for play for everyday of the week in just a few clicks, check call and SMS history and can even limit calls or block certain numbers. Parents can also use the phone’s built-in GPS system to monitor your child’s location. Press the SOS Button to Alert Emergency Services, in case of emergency includes up to 3 primary contacts.

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Products from iLife

S501 G iLife’s latest launch, S501 G, is a quad-core, ARM Cortex – A53 1.3GHz supported dual-sim smartphone. With an inbuilt 8GB storage, users need not worry about space when storing media content such as photographs. It sports a dual camera of 2MP and 8MP AF with flash.

It supports 4G LTE and its micro SD card supports up to 32 GB external memory. Running on Android 5.1 Lollipop, it has a long battery life and G-Sensor 360 degrees rotation. The box comes with a USB cable, wall charger, quick guide, user guide, warranty card and headphones.

Zedbook Zedbook is an affordable all-in-one device that balances value, performance and design.

It is optimized for dual operating systems – Windows 8.1 and Android 4.4 Kit Kat, equipped with the latest Intel Quad-Core processor that works longer with more powerful battery, 3G Calling Single Sim and includes Office 365 personal with 1 TB of extra online storage.

Sporting a 1280 x 800 display and IPS technology2, it provides vivid clarity and bright color from every angle. Surf the web, run different applications, play games and watch movies with a powerful 6600 mAh battery. More than 6 hours of video playback time and 150 hours of standby time is possible with this device.

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YEAH, YOU SHOULD BE

SCARED Introducing the Next Generation of Gaming

HP OMEN

Next-level performance

Blow away even the most demanding games with NVIDIA GeForce GTX 860M graphics and an Intel® Core™ i7 processor.

Conquer your keyboard

Seize control with per-game assignable profiles and definable dedicated gaming keys so you never miss a move.

Game on, anywhere

Play on the go for hours with a sleek, aggressive design and optimized battery life.

© Copyright 2015 Hewlett-Packard Development Company, L.P. All rights reserved. All trademarks are the property of

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Issue 08

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HP

PRIME printS Pawel Miszkiewicz, Print HW Category Manager, Middle East Region, Dubai UAE, Hewlett-Packard, discusses the company’s latest launches with The Shelf.

What are some highlights that we should be on the lookout for from HP during this year’s GITEX? In the spring of 2015, HP introduced new printer devices with JetIntelligence. This is the next generation of devices and solutions and services to adapt to the trends in today’s changing office more pages, more performance, more protection.

With the fall 2015 releases, HP will continue what it has started with our spring 2015 introductions.

HP is extending the innovation of original HP toner cartridges with JetIntelligence to customers who need monochrome printing with the addition of precision black toner. Precision black toner offers precise toner placement for black and white printing, leading to higher page yields per cartridge.

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What are the latest products from HP? During this GITEX we bring to the market the new HP LaserJet 400 series printers and MFPs. The HP LaserJet Pro M402 series - the smallest and most energy efficient printer in its class - is a monochrome printer that is great for compact work spaces. The HP Color LaserJet Pro M452 series delivers fast, best-inclass color printing performance with up to 48 percent faster first page out than its predecessor.

The HP LaserJet Pro MFP M426 series offers monochrome printing within an MFP built for productivity with fast, dual-sided scanning and support for document workflows, including scan to email, folder, USB, and cloud capabilities.

It also delivers fast, best-in-class printing

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performance with up to 100 percent faster 2-sided printing than its predecessor. The HP Color LaserJet Pro MFP M477 series offers fast, dual-sided scanning and support for document workflows, including scan to email, folder, USB, and cloud capabilities. It also delivers fast, best-in-class color printing performance with up to 150 percent faster 2-sided printing and 46 percent faster first page out than its predecessor.

With these devices, HP is continuing its effort to help customers secure their print environment, from boot up to shut down, by bringing built-in security features to the Pro Series, such as job storage with PIN Printing.

The new printers are ideal for small work teams with three to 10 users printing up to 4,000 pages a month.

For customers looking to enable mobile productivity for employees, the new 400-series printers support several mobile printing solutions, including wireless direct and NFC touch-to-print, as well as cloud-based pull printing with HP JetAdvantage Private Print.

We are also launching new workgroup devices for five to 15 users, printing up to 7,500 pages per month. The users benefit from increased performance, protection and print capacity of new HP Original Toner cartridges with JetIntelligence. The new models include: The HP LaserJet Enterprise M506 series for monochrome printing with a 25 percent smaller footprint and dual-sided print speeds up to 71 percent faster than its predecessor. The HP LaserJet Enterprise MFP M527 series, which offers monochrome printing in an MFP that includes single pass, two-sided scanning, an eight-inch color touchscreen control panel to

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HP “For customers looking to enable mobile productivity for employees, the new 400-series printers support several mobile printing solutions, including wireless direct and NFC touch-to-print, as well as cloud-based pull printing with HP JetAdvantage Private Print.”

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support advanced workflow, and first page out speeds up to 33 percent faster than its predecessor. The HP Color LaserJet Enterprise MFP M577 series, delivers outstanding color printing in an MFP that includes single pass, two-sided scanning, an eight-inch color touchscreen control panel and optional keyboard to support advanced workflow, as well as dual-sided print speeds up to 43 percent faster than its predecessor.

Last but not least we are also introducing scanners in new models. SJ 2500 replaces our old, best-selling SJ 5590 and our new SJ 3500 replaces SJ 6310. Both new models are much faster, smarter and overall better machines.

Why is security so important when looking to buy a new printer?

If you follow the headlines, you’re probably well aware of the increasing risk and frequency of security breaches. If you quantify the numbers, it’s clear that the risks to an unprotected environment are indeed significant.

Each customer needs to make sure that his printers are not an entry point to his network. To do this, simply protect your network with devices that protect themselves.

Let me explain an analogy with PCs. There are 3 levels of security in the new devices. If a PC starts up, the first thing it does is load the BIOS. The BIOS is used to ensure the hardware basics work. Next step is loading Windows which is akin to the printer’s firmware. Here, you want to make sure the genuine Windows files are

loaded, and no one has made changes to it or added a virus in it. Third level is that the PC is actually running and being used. This is when most people would have an antivirus software running to prevent any intrusions. This is comparable with the new HP Run-time Intrusion Detection of the new Laserjet - constant indevice monitoring for malicious attacks.

In some cases hackers try to tamper with the PC before the virus scan software is active. The deepest level of intrusion would be to try to hack the BIOS. The new Laserjets actually come with a technology that you may know from the HP business laptops. It is called HP SureStart. When the printer starts, it always checks if the BIOS is the original. Secondly, when the printer firmware is loaded, it checks if it is a known good firmware. This would be like checking if you use Genuine Windows.

Third level, once the printer is working regularly, there is constant monitoring for malicious attacks.

In case any malicious software would be detected, the printers are self-healing and can reset themselves to a secure state or hold until IT can assess the potential security threat.

HP SureStart, HP Run-time Intrusion Detection are unique and industry leading features for HP Enterprise FutureSmart platforms.

How does the design of these new products sets HP apart?

Our new design was first introduced with our spring 2015 launch and two of our first models — HP Color LaserJet Pro MFP M277 and HP Color LaserJet Enterprise M553. These designs have received Red Dot awards.

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Products from HP

HP LaserJet Enterprise M506 series With lightning fast printing in a compact size, the HP LaserJet Enterprise M506 series allows users to print quickly while conserving space and energy. Multi-level device security helps protect from threats. Original HP Toner cartridges with JetIntelligence and this printer produce more high-quality pages. From sleep mode, this model prints pages in a scant 8.5 seconds in spite of the fact that it is nearly 30 percent smaller than its predecessors. The M506 series also allows for admin control with HOP Web Jetadmin7 to help increase business efficiency. Anti-fraud and cartridge authentication helps users protect print quality. Mobile printing options like 128-bit encrypted wireless direct printing from mobile devices allows users to print on the go. Print with just a touch on this NFC-enabled device. The M506 also boasts easy access to print and share resources via Ethernet and optional wireless networking.

HP Color LaserJet Pro MFP M477 series This robust printer offers unmatched print, scan, copy and fax performance plus comprehensive security to keep information protected. The HP Color LaserJet Pro MFP M477 series allows users to scan digital files directly to email, USP, network folders and the cloud. Documents created with Microsoft Word and PowerPoint can be printed directly from a USB drive. With a 10.9 cm touch screen, it is easy to manage print jobs directly at the MFP. Administrators can easily manage devices and setting using HP We Jetadmin with a suite of essential management features. HP ColorSphere 3 toner provides consistent, professional quality printing at high speeds. HP Color LaserJet Pro MFP M477 series is wireless and NFC-enabled, allowing streamlined printing from mobile devices with nearly no set-up required for the device itself.

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Products from HP

HP LaserJet Pro M402 series For quick printing, the HP LaserJet Pro M402 series wakes up and prints faster than the competition.

From its sleep mode, this printer delivers its first page in 8.1 seconds. The LaserJet Pro M402 series helps businesses save energy with HP Auto-On/ Auto-Off technology. This compact printer fits easily into small spaces and has an easy set-up, print and share capability with build-in Ethernet networking. Printing can be centrally controlled with HP Web Jetadmin, with no setup or apps required.

HP ScanJet Pro 2500 f1 Flatbed Scanner

HP LaserJet Enterprise MFP M527 series

The HP ScanJet Pro 2500 f1 Flatbed Scanner is ideal for small and medium businesses that want versatile, full-featured scanning for quick, ad-hoc tasks and routine jobs without taking up valuable space and resources. This scanner can produce up to 20 images per minute with two-sided scanning and a 50-page automatic document feeder. Instant-on technology allows for a faster turn-around on work. A slim modern design means that the HP ScanJet Pro 2500 f1 Flatbed Scanner can be tucked away easily. A full suite of editing software allows users to organise and correct documents and photos on site.

The HP LaserJet Enterprise MFP M527 series leads its class in low energy use, saving the environment as well as the officeâ&#x20AC;&#x2122;s bottom line. Print two-sided documents without sacrificing performance slowdowns in duplexing. High-volume jobs handle themselves with 2,300-sheet maximum input capacity. Data is protected in transit, using embedded security features and 256-bit encryption as well as optional HP JetAdvantage Security Solutions. Print outs are sharp, bold and crisp with precision black toner. The HP LaserJet Enterprise MFP M527 series also provide optional, 128-bit encrypted wireless direct printing from mobile devices with no network needed. This printer comes with a 100-sheet automatic document feeder with a single-pass and a 250-sheet output tray.

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Reseller interview

solutions. We completely understand our customers’ business, challenges they face and equip them with the state-of-the art IT solutions to be successful in their industry. We also offer the best of our post-sales services to protect the investment and the trust customers have on us. Additionally, our range of solutions portfolio is also another key strength that differentiates us from our competition.

Standing tall G. Murali, Director, Finance and Operations, CADD Emirates on business plans and market strategies for a profitable business in the region.

Can you give us a brief overview of CADD Emirates’ business in the region?

CADD Emirates is an ISO certified leading IT systems integrator in UAE, backed with strong technical and sales resources, offering a wide range of solution to all verticals. The company has been operating in the region for over two decades. With business in UAE and Qatar, the company continues to handle turnkey projects. CADD Emirates believes in the adage ‘our customers’ success, is our success.’

Which are the verticals you focus on?

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“We have been working on adding new products, solutions, services and addressing new vertical segments addressing new vertical segments.”

Could you discuss the breadth of your product portfolio?

We offer end-to-end IT solutions ranging from infrastructure, networking and security, hospitality and complete IT software solutions including CAD and engineering.

Are there plans to expand your market presence?

Yes, the company has strong plans to expand geographically as well as into new lucrative market segments in the coming years.

What is the business objective for 2016?

2016 is a crucial year for our company and we aim to have stronger growth to support our long term plans.

What are some plans in the pipeline to help achieve this?

We have won major deals across verticals such as educational sector, AEC market and government sector. These sectors continue to be important for us.

We have been working on adding new products, solutions, services and addressing new vertical segments.

How do you stay differentiated in a highly competitive market place?

What kind of support does Redington offer you as a partner?

CADD Emirates has been successful over the last two decades because it continues to meet customers’ expectation in terms of services and deliverables. We always give high importance to our customers’ experience when they come to us for IT

Redington is one of our oldest and strongest partners with their industry expertise, end-to-end supply chain management and value-added services. We have been interacting with both Volume and Value divisions for the Corporate Solutions portfolio.

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Redington perspective

Channel Perspective: Bahrain, Kuwait, Oman & Qatar

Heading the sales for Redington Gulf, Volume & Telecom Division in Bahrain, Kuwait, Oman and Qatar, Ravishankar H shares his take on the evolving market dynamics in these countries.

The past 12 months have experienced a rapid decline in crude oil prices, which has not been pleasant news for economies reliant on oil sale.

Overall the four markets (Bahrain, Qatar, Oman & Bahrain) have shown resilience and have managed moderate growth thus far. The PC market size has also maintained itself at around 200k units a quarter and smartphones showing unit growth quarter-on-quarter.

Redington Gulf has had local presence in these four countries and continues to remain positive on the prospects of these economies.

Today, we have in-country teams for RedingtonVolume & Telecom Division in the four

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countries engaging with over 300 partners.

This is in addition to our warehouses and service centres.

Our primary focus in these countries has been the reseller and retail segments. Kuwait and Qatar have an equal mix between reseller and retail segments whereas in Oman and Bahrain the inclination is more towards retail.

We have recently started catering to the corporate segment with the addition of new contracts in the PC and Tablet space.

We hope to work closely with our partners in Bahrain, Kuwait, Oman and Qatar to meet their end-to-end requirements.

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INTEL INSIDE MORE VIVID VISTAS OUTSIDE UP TO

12X BETTER HD GRAPHICS than a 5-year-old PC

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems, components, software, operations and functions.

Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance.

Testing: Measured using 3DMark* Ice Storm 1.2 Unlimited—a 3D graphics benchmark that measures 3D gaming performance. Find out more at www.futuremark.com.

Systems Configurations: Systems Compared: Intel Reference Platform vs. 5 year old PC. Intel Reference Platform is an example new system. Products available from systems manufacturers will not be identical in design, and performance will vary.

Intel Reference Platform: Intel® Core™ i5-5300U processor 15 W thermal design power, (up to 2.9 GHz, 4T/2C, 3 MB cache), 8 GB (2 x 4 GB) LPDDR3-1600 , Intel® HD Graphics 5500, 180 GB Intel® SSD, Intel® Graphics Driver 10.18.10.3960, Intel® Rapid Storage Technology v.10.0.22.

5-year old PC: Intel® Core™ i5-520UM processor (up to 1.86 GHz, 4T/2C, 3M cache) on Acer Aspire One* 1830T-3721. 18W thermal design power. BIOS: Insyde v.1.11*, Graphics: Intel HD Graphics (driver v. 8.15.10.2104), Memory: 8 GB (2 x 4 GB) DDR3 1333 Mhz, HDD: Seagate* 500 GB, OS: Windows* 7 Ultimate 6.1 build 7601. © 2015 Intel Corporation. Intel, the Intel logo, Intel Core, and Intel Inside are trademarks of Intel Corporation in the U.S. and/or other countries.

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