The Shelf Issue 09

Presents

Issue 09 June 2016 preview Mobility opportunities from HP Microsoft cloud solutions Lenovo product portfolio

A Quarterly publication from Redington Volume Division

Smartphone market in the Middle East

Mobile momentum

Redington Gulf empowers partners to capitalise on prospects in the mobile-first business landscape

Redington Volume Division is an authorized distributor for the following brands in parts of Middle East & Africa

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INTEL INSIDE MORE VIVID VISTAS OUTSIDE UP TO

12X BETTER HD GRAPHICS than a 5-year-old PC

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark* and MobileMark*, are measured using specific computer systems, components, software, operations and functions.

Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. For more information go to http://www.intel.com/performance.

Testing: Measured using 3DMark* Ice Storm 1.2 Unlimited—a 3D graphics benchmark that measures 3D gaming performance. Find out more at www.futuremark.com.

Systems Configurations: Systems Compared: Intel Reference Platform vs. 5 year old PC. Intel Reference Platform is an example new system. Products available from systems manufacturers will not be identical in design, and performance will vary.

Intel Reference Platform: Intel® Core™ i5-5300U processor 15 W thermal design power, (up to 2.9 GHz, 4T/2C, 3 MB cache), 8 GB (2 x 4 GB) LPDDR3-1600 , Intel® HD Graphics 5500, 180 GB Intel® SSD, Intel® Graphics Driver 10.18.10.3960, Intel® Rapid Storage Technology v.10.0.22.

5-year old PC: Intel® Core™ i5-520UM processor (up to 1.86 GHz, 4T/2C, 3M cache) on Acer Aspire One* 1830T-3721. 18W thermal design power. BIOS: Insyde v.1.11*, Graphics: Intel HD Graphics (driver v. 8.15.10.2104), Memory: 8 GB (2 x 4 GB) DDR3 1333 Mhz, HDD: Seagate* 500 GB, OS: Windows* 7 Ultimate 6.1 build 7601. © 2015 Intel Corporation. Intel, the Intel logo, Intel Core, and Intel Inside are trademarks of Intel Corporation in the U.S. and/or other countries.

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Contents

From the Director’s Desk Dear Partners,

HP

04 Redington recommends

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Telecom Distribution

Microsoft Microsoft Gulf’s Haider Salloum discusses partner prospects in cloud solutions.

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Obeyda Sidani from HP, shares how partners can leverage the opportunities present in mobility.

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Sandeep Agarwal from Redington Gulf’s Telecom Distribution division shares roadmap for the year.

Reseller interview

26 Products from Lenovo www.redingtonmea.com

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Dalson Trading Company’s Raju Sadhwani, outlines business strategies and plans for 2016.

In the previous issue, I had discussed how tough competition from nimble start-ups is affecting established players globally. For established players, the challenge is to reinvent themselves and innovate their business models. However, it can be a really risky proposition as any sudden displacement or disruption to existing business models can be counter-productive and cannibalize profit streams. So what can incumbents do?

Instead of implementing organization-wide sweeping changes, established players could first set up independent silos for innovation, which can start small and when they begin to scale, they can ensure continuity for the business in the long-term. In order to achieve this, businesses need to undergo a complete 360-degree transformation in its go-to-market (GTM) approach within the ecosystem, which includes suppliers, customers and the company itself. The GTM strategy enables organizations to deliver its unique value proposition to target customers. Building an effective GTM not only requires in-depth planning but also creativity. By revamping the approach to the market, established companies can create more room for innovation, which has now become a vital element to sustain growth. Few companies which have used a similar approach by providing all the relevant resources to new initiatives could be Google –from a search company and now also powering smartphones, Disneyfrom Cartoon Studio, an established leade in animation industry to live-action film production, television, theme parks, cruise business. But, one thing common in the above examples is that these companies have not moved away from their vision.

If innovation is incorporated right from the GTM stage, large organizations have a better opportunity to evolve with the times without carrying out drastic changes.

The important aspect to note here is that irrespective of the ‘how’, organizations must define the innovation space in which they have to operate immediately, and articulate the value proposition to drive profitability.

I hope, as our partner, you are continuously innovating to grow your business and we could play a role in helping you do the same.

Yours Sincerely Raj Shankar Managing Director, Redington Gulf

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Redington recommends

SMARTPHONES & TABLETS

Apple iPhone 5s

Microsoft Surface Pro 4

The iPhone 5s is designed with a 4-inch (diagonal) retina display with 1136-by-640 resolution. It is powered with an A7 chip with M7 motion coprocessor. The device’s 8-megapixel iSight camera with True Tone flash takes good quality images. Equipped with 1080p HD video recording at 30 fps and slomo video recording at 120 fps, users have the option to create videos that capture important moments of their lives. The FaceTime HD camera allows for quality video conferencing.

The device features Touch ID fingerprint sensor and is enabled with 4G LTE1 and 802.11n Wi-Fi. Available in silver or space grey, the smartphone runs on iOS 9.

Powered by Windows 10, Surface Pro 4 turns from a tablet into a fullfunctioned laptop. The device has a 12.3-inch PixelSense display and is powered by a 6th generation Intel Core m3, i5 and i7 processors. It comes with a Pen with precision ink on one end and an eraser on the other, while the touchscreen uses palm-blocking technology to provide users with the best possible writing experience.

The Surface Pro 4 is 8.4mm thin and weighs at 766grams, allowing convenience for end-users who are always on the go. Users can also video conference in HD with the 5MP front-facing camera and take photos with the device’s 8MP autofocus rear-facing camera. The battery life of the device can also last up to 9 hours.

Lenovo Yoga 3 Pro 10 The Yoga Tab 3 Pro features an integrated projector enabling users to enjoy videos and movies in a theaterstyle. Customers can use the rotatable hinge and super bright 50 lumen output to project an image of up to 70-inch (178cm) on any wall or ceiling.

The device’s QHD display is ideal for immersive gaming and rich, detailed video. It also delivers crisp and bright visuals for a great viewing experience under all angles and ambient lights.

The four big integrated front-facing JBL speakers and powerfully immersive Dolby Atmos sound provide loud, clear, and dynamic audio, even without headphones, according to the company.

The tablet’s innovative design places a battery cylinder and kickstand on the side of the device, shifting the center of gravity and opening up multiple ways to use it: Hold, Tilt, Stand, and Hang.

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PRINTERS & PERIPHERALS

Canon PIXMA G3400

Epson EB575WI

HP LaserJet Enterprise MFP M527 series

Canon’s latest launch, PIXMA G3400 is a Wi-Fi and cloud enabled multi-functional printer. Featuring high yield ink bottles, it allows customers to create low cost prints for both documents and photos at home or in the office. The wireless multi-function document and photo printer allows for printing from smart devices with Canon’s PRINT app and PIXMA Cloud Link. The device comes with unrivalled page yields of colour -7,000 pages and black - 6,000 pages. Through the PIXMA Cloud service, customers can access online services such as Google Drive, Evernote, Dropbox and OneDrive. Users can improve the quality of prints through the company’s high quality pigment black ink and colour dyes and allows printing borderless 4 x 6” photos in approximately 60 seconds.

Epson’s EB-575Wi features a brightness level of 2,700 lumens and WXGA resolution, and the ultrashort-throw design allows users to present while minimising shadows and glare. The company’s 3LCD technology ensures high-quality images with equally high White and Colour Light Output for vivid colours and bright images, even in daylight, and three times brighter colours than leading competitive projectors.

WXGA resolution and HDMI input mean that students benefit from sharp and clear projected images. With an improved design, the dual pen capability allows for simultaneous and collaborative learning with different pen attributes. The ‘hover’ function accurately detects the position of the pen when it’s not in contact with the projection surface. Users can project for longer with improved reliability and a longer lamp life of up to 10,000 hours. The optional wireless capability displays content easily from a range of smart devices using the iProjection App. Users can save time by simply plugging in and turning on, as there’s no warm-up time.

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The HP LaserJet Enterprise MFP M527 series leads its class in low energy use, saving the environment as well as the office’s bottom line.

Print two-sided documents without sacrificing performance slowdowns in duplexing. High-volume jobs handle themselves with 2,300-sheet maximum input capacity. Data is protected in transit, using embedded security features and 256-bit encryption as well as optional HP JetAdvantage Security Solutions. Print outs are sharp, bold and crisp with precision black toner. The HP LaserJet Enterprise MFP M527 series also provide optional, 128-bit encrypted wireless direct printing from mobile devices with no network needed. This printer comes with a 100-sheet automatic document feeder with a single-pass and a 250-sheet output tray.

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Redington recommends

PRINTERS & PERIPHERALS

HP Color LaserJet Enterprise MFP M577 The MFP is designed to conserve energy without sacrificing productivity—so users can speed through tasks and move business forward. It also uses exceptionally low amounts of energy—thanks to its innovative design and toner technology.

Users can be rest assured that the MFP is secure from power-up to power-down. Get strong protection for devices, data, and documents with embedded and optional security features while centrally managing your entire fleet. Users can print more high-quality pages than ever before, using specially designed Original HP Toner cartridges with JetIntelligence. Users can count on the authentic HP quality that they paid for. Increase work team agility while also protecting the company network. Ethernet and optional wireless networking and peer-to-peer printing help users stay connected and work securely—throughout the office.

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HP ScanJet Pro 3500 F1 Flatbed Scanner Capture both sides of the page—even mixed media—in one pass, at up to 50 images (25 pages) per minute. Users can reliably handle 3000 sheets per day from the 50-sheet ADF. Simplify your workflow and save time. Everyday scanning—and complex projects—are faster and easier with an LCD control panel, one-touch scans, custom profiles, and scan-to-cloud tools.

Customers can ensure that their scans come out with excellent quality.

Automatically capture, edit, and process text from documents, and avoid distorted text when scanning from books.

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COMPUTING

Dell Latitude The Dell Latitude 7000 series is designed for business users.

Devices under this series feature a softtouch paint finish and woven carbon fiber on the exterior, and a Tri-metal chassis magnesium alloy underneath the surface, the Latitude 7000 series is designed to survive challenging physical environments.

It also has touch-enabled displays which offer optimal viewing experience, touch sensitivity, brightness and durability with the edge-to-edge Corning Gorilla Glass NBT. The device sports data protection and encryption for data across all endpoints, including external media and in public cloud storage. It is equipped with Dell-unique Intel vPro capabilities for remote BIOS management and hard drive wipe, even when your device is powered off.

The Latitude 7000’s midrange configuration is built around an Intel Core i5-4310U processor, 4GB of memory and a 128GB solid-state drive. Available models include Core i7 processors, high-capacity hard-disk drives and solid-state drives with up to 256GB of storage.

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Zedbook

HP ENVY Notebook 17 The HP Envy Notebook 17 is a 17.3-inch allrounder, which offers high performance for heavy everyday use and gaming, and has a matte finish. The machine is also equipped with Windows 8.1, 64 bit and is upgradable to Windows 10 Home.

The device is powered by Intel Core i7 processor, which operates at a base clock speed of 2.4 GHz. It also has a screen resolution of 1920x1080 pixels. Boosting graphics performance is an AMD Mobility Radeon HD 5850 with 1GB of video RAM. Another notable spec is the notebook’s 8GB DDR3-1066 memory.

It has optical discs slide into the right-side for Blu-ray ROM/DVD. It is equipped with two USB 2.0 ports, a 5-in-1 flash memory card reader and the power connector. The left side offers up a single USB 3.0 port and a shared USB/eSATA port.

Zedbook is an affordable all-in-one device that balances value, performance and design. It is optimized for dual operating systems – Windows 8.1 and Android 4.4 Kit Kat, equipped with the latest Intel Quad-Core processor that works longer with more powerful battery, 3G Calling Single Sim and includes Office 365 personal with 1 TB of extra online storage. Sporting a 1280 x 800 display and IPS technology2, it provides vivid clarity and bright color from every angle. Surf the web, run different applications, play games and watch movies with a powerful 6600 mAh battery. More than 6 hours of video playback time and 150 hours of standby time is possible with this device.

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Redington recommends

COMPUTING

ASUS VivoBook Flip TP301

Latitude 14 7000 Series Ultrabook

The 13-inch device is equipped with the 6th-generation Intel Core i7 processor. It contains the Skylake architecture platform, which according to ASUS, delivers a significant performance leap for exceptional productivity and energy-efficiency.

It features the NVIDIA GeForce 920M graphics processor to support its multimedia performance. It runs Windows 10 and with up to 1TB HHD and 512GB SSD storage, the device has enough space to store big files of business presentations, photo albums, and multimedia content.

The device’s screen can be rotated by 360 degrees, allowing usage as a tablet. It also has a reversible USB Type-C port, a USB 3.1 Gen 1 – which has a transfer speed of up to 5Gbit/s, one standard USB 2.0 and two USB 3.0 ports, along with an additional HDMI port for connecting various peripherals and devices.

The Latitude 14 7000 Series features the new Dell Wireless Dock option, which provides high-speed wireless docking through Intel WiGig technology. The device is equipped with the 5th Gen Intel Core processors up to i7 vPro and runs Windows 8.1 Pro. At 20mm thin and 1.31kg in weight, the series comes with an optional 14” touchscreen with with edge-to-edge Corning Gorilla Glass NBT, and a carbon fiber lid, metal chassis and black aluminum trim.

The device also offers more security for users as it is also equipped with the Dell Data Protection | Encryption, which protects data on the unit across external media and in the cloud. Through the DDP | E only authorised users have access to data on the laptop as it is integrated with various authentication options including smart card and fingerprint readers and contact-less smart card reader.

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LIFESTYLE

COMPONENTS

SanDisk Extreme 500 portable SSD The SanDisk Extreme 500 portable SSD is less than half the size of a smartphone and delivers up to 4x the speed of a portable hard drive. Users can transfer large videos and photo libraries at up to 415MB/s. Designed for durability and style, this compact drive’s solid state technology offers reliable, responsive, high-performance storage for photographers and videographers who capture and carry lots of big media files.

The SanDisk Extreme 500

Zed Watch

portable SSD is available in 120GB and 240GB of portable storage for on-the-go media pros.

The SSD is built tough to resist shocks, vibrations and temperature extremes.

The company’s SecureAccess software uses 128-bit encryption to keep private files from prying eyes.

The Zed Watch smartwatch has an elegant LED IPS display for a comfortable fit. Users can express their style with changeable screen clocks. See info and alerts on an easy-to-use interface, compatible with IOS and Android.

Lightweight and slim in design, the watch is comfortable to wear all day long. Users can see notifications on the screen and also get straight answers to spoken questions without removing the phone from pocket or bag. With built in pedometer, sleep monitor, and sedentary reminder, Zed Watch helps monitor your health. With 300 mAh battery, users can go all day on a single charge.

SanDisk Extreme 900 portable SSD

Kids Tab 6

The SanDisk Extreme 900 portable SSD delivers up to 9x faster speeds than a portable hard drive in up to 1.92TB capacities to move massive files in seconds.

The device reduces wait times and accelerates the work flow. Working directly on the drive is more efficient too with faster access times.

With solid state technology, there are no moving parts to break or overheat. SanDisk SecureAccess encryption software keeps files private. According to the company, the device is both temperature and

iLife’s latest launch, Kids Tab 6, combines friendly features and cutting-edge parental controls, SOS calling, kids tracking with GPS and comes in a durable design.

With 7-inch HD screen, it is an ideal device for kids while on-the-go or at home. The dual core 1.3 Ghz Android device features fun and entertainment that kids love, with the security, durability and educational content that provides parents with peace of mind. Kids Zone App Management System allows parents to choose the apps their children have access to. Each profile offers fully separate files, apps, web filtering, downloads, parental controls and more.

Parents can easily set time limits for play for everyday of the week in just a few clicks, check call and SMS history and can even limit calls or block certain numbers. Parents can also use the phone’s built-in GPS system to monitor your child’s location. Press the SOS Button to Alert Emergency Services, in case of emergency, which includes up to 3 primary contacts.

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impact-resistant, so it’s ready for highs, lows, and even the occasional knocking blow.

The device is compatible with PC & Mac computers—no drivers needed.

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HP

Mobilising business Obeyda Sidani, Category Manager, HP, elaborates on the company’s mobility portfolio and how partners can leverage the opportunities present.

Can you discuss the mobility products and solutions introduced in the market recently?

HP has recently announced its redesigned second-generation Elite x2 detachable to its mobility portfolio. The Elite x2 1012 is designed for the executive and the high-end productivity worker. The product is built for IT, loved by end-users. Strikingly thin and elegant, the Elite x2 1012 is a 2-in-1 for the mobile workforce and executives who want no compromises when it comes to enterpriseclass power, durability, connectivity and productivity on the go, in a stylish design.

Every aspect of the Elite x2 1012 is designed to exceed expectations. It offers an optional enterprise class suite of accessories and

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HP

connections made to boost efficiency to meet the specific needs of your workday.

In addition to the existing wide array of secure, purpose-built devices, HP is giving business customers a choice of application eco-systems and user experiences. When coupled with the new software offerings from HP and its partners, the company has created a complete mobility solution for all businesses – including education, field service, healthcare, public safety and retail industries.

How does HP’s mobility portfolio bring tangible benefits to customers?

Analysts have seen that the modern workforce is more productive working from multiple locations and several devices while connected to customers, resources and colleagues across the world. This means they are able to communicate, collaborate and get stuff done regardless of where they are in the world without risking company data or the data of their customers. The modern workforce is spending more time with customers understanding their day-today challenges and being able to connect with both partners and colleagues from around the world to find the solutions needed to keep our customers doing what they do best – running their business.

How does mobility go beyond just apps and devices for enterprises?

Enterprise mobility extends beyond device

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and an app to include enterprise grade security (in both the OS and the hardware), manageability (of data and device), integration with existing infrastructure and the ability to run legacy software written years ago for the business.

It also means working from anywhere at any time because of all day battery life, cellular connectivity and being able to connect accessories and peripherals to the device.

Enterprise mobility means not having to sacrifice security or productivity for a lightweight device that runs both modern and legacy applications. It needs a device that is reliable and is supported across the globe for the world traveler.

What are the concerns around mobility for regional organizations and how does HP address them?

Like any new technology, mobility introduces new risks to the way we do business. Some of those risks include loss of device or data, devices breaking and day-to-day bumps and cyber-attacks and malware.

At HP, we address these concerns by focusing on the requirements of business by including software that works with vPro technology to reduce the risk of device or data loss. HP Client Security Software Suite provides multiple safeguards to protect the data that is important to business and defends against thefts, attacks and unauthorized users. Our dedication to security extends to include

“HP Client Security Software Suite provides multiple safeguards to protect the data that is important to business and defends against thefts, attacks and unauthorized users.”

finger print readers and self-encrypting hard drives for that extra bit of security.

Mobile life means devices get dropped, devices get bumped and damages occur.

HP reduces physical damage by building products using the same material as the aerospace industry that can deal with life’s little knocks. Should something break, our enterprise devices can be repaired and can include extended four year warranties in over 170 countries.

Cyber-attacks and malware have become more organized and are no longer the work of individuals. Windows 10 and the HP BIOSphere with HP Sure Start protection means your device is protected at both the operating system and at the BIOS level.

How can partners leverage HP’s mobility solutions and optimize the opportunities present?

Partners should be more proactive when discussing enterprise mobility with customers. It is up to our trusted partners and advisors to share with customers how mobility can not only improve productivity and reduce costs, but can fundamentally change the way we interact with our customers and the customers of our customers. Our customers focus on running their business and trust their partners to share not only the hardware and software needed to keep them productive and competitive but also to challenge the way they work by developing solutions that push the boundaries of the hardware and software.

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Microsoft

Growth engine The Shelf speaks to Haider Salloum, Small Medium Business Director, Microsoft Gulf, on the channel opportunity with its cloud solutions offering.

What are the opportunities partners have with Microsoft business?

In a mobile-first, cloud-first world, partnering with Microsoft delivers many benefits, including business sustainability and profitability. Partners should see a tremendous opportunity particularly in selling cloud technology. A few of the opportunities that can create strong financial upside are as below: As we pull away from the need to invest in heavy CAPEX elements such as hardware, we are shifting the customer’s IT budget into additional services that the partner can provide.

Solutions such as Azure support a partner in extending and strengthening the value they provide to their customers by broadening their managed services offering.

The cloud expands the geographical reach of a partner as it removes the dependency of the requirement to have someone

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physically present to resolve any issues.

Selling cloud solutions provide partners with recurring revenue opportunities that foster strong ongoing relationships with their customers.

Partners have a great opportunity to align with the Microsoft cloud vision and empower businesses to achieve more. They have the opportunity to not only learn about some of the latest and greatest technology in Microsoft but also to sell some of these solutions.

How is Microsoft enabling partners to leverage these opportunities?

Microsoft provides partners with the Cloud SureStep methodology framework that is designed to help partners maximize profitability and become cloud technology experts. We supply many forms of resources and assets across sales, marketing and readiness to support partner cloud

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acceleration. These resources include business planning modules, cloud enablement training, marketing and sales training, deployment training and much more.

These resources help a partner get started with selling cloud solutions and subsequently with growing and optimizing their cloud business. All these resources are available online through Microsoft and its distributors.

How can partners grow and maintain their profitability with products such as Microsoft Azure, Microsoft Dynamic CRM online and Office 365?

It’s very important to focus on three elements; your reach, frequency and yield.

You must increase the volume of customers you are selling to (reach) and the frequency with which you are selling to them, in order to ensure business longevity and profitability. It’s important to understand the needs of your customer and ensure you are pitching all the right solutions to them in order to eliminate their pain points and add value. This is important because today’s marketplace is highly competitive so you need to differentiate yourself from your competition by offering your customer more than just a ‘transaction’. You need to be offering your customer a relationship that has value-added benefits for them such as the provision of innovative technology and services and an in-depth knowledge of their industry, which indicates you understand their business requirements.

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Microsoft

“We will continue to encourage and support our partners to lead with cloud, and in turn we will keep launching programs to reward cloud adoption and acceleration.”

What are the different ways they can go to market with these products?

There are so many ways that a partner can go to market with our solutions. Partners have the opportunity to conduct joint marketing activities with Microsoft, which can include; tele-marketing activity, digital marketing activity and round table events. Partners can also focus on scaling their own marketing campaigns through social media and content marketing. All of our partners have access to our Smart Marketing Centre, which provides any partner with access to a vast amount of content for use on many mediums such as Twitter, Facebook, EDMs and digital media.

We also have identified some great digital marketing agencies that our partners can work with to develop go-to-market strategies and campaigns.

Over the course of 2016, what are some initiatives partners can expect around this portfolio of business?

Even more exciting initiatives are going to be happening with Azure. It’s an incredible solution that has a lot to offer, so watch this space.

Is there anything else you like to highlight?

We will continue to encourage and support our partners to lead with cloud, and in turn we will keep launching programs to reward cloud adoption and acceleration. We will also continue to support our distributors who are continuously coming up with exciting programs and incentive promotions for our partners.

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Product from Microsoft

Surface Pro 4 Microsoft Surface Pro 4 is an extremely thin Intel Core laptop with a highresolution touch screen, innovative click-in keyboard, excellent battery life, and it is built to run the software customers rely on.

Powered by Windows 10, Surface Pro 4 turns from a tablet into a full powered laptop while running all of the desktop software.

The 12.3-inch PixelSense display has extremely high contrast and low glare, giving customers a picture rivaling real life. More powerful and lighter than ever before at 1.69lbs (766 grams), Surface Pro 4 is the most versatile and productive device customers will ever use.

With the multi-position kickstand and an improved Type Cover, it transforms into a fully functioning laptop running desktop software.

Surface Pro 4 can be used as a mobile workstation, with Intel Core processors that allow customers to run multiple programs.

Surface Pro 4 with 6th Generation Intel Core m3, i5, and i7 processors is not only more powerful – it’s quieter and runs cooler than ever before.

Video conference in HD with the 5MP front-facing camera or take stunning pictures and video with the 8MP autofocus rear-facing camera.

The battery lasts up to 9 hours, so customers can work uninterrupted.

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Telecom Distribution

Differentiated services Sandeep Agarwal, General Manager, Telecom Distribution - Middle East, Redington Gulf, shares an overview of the telecom market and the roadmap for the year.

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Telecom Distribution

Can you give us an overview of the mobility market in the UAE? What are the opportunities in this market?

UAE is situated at the unique junction of two worlds. We have access to over 50 brands in the market, which has relatively low barriers to entry and comparatively high spending power.

Brands in the UAE can find buyers at multiple price points yet there is immense competition.

Out of 50 brands in this market only the top five command a majority share of the market and are driving consumer preference. That being said, the market circumstances are ideal for new entrants to establish a strong portfolio. A majority of the UAE population is transient in nature, enabling a brand to reach a far greater audience and reach by targeting just one market. The time is ripe to make a well calculated investment in the future of a telecom brand by investing in the UAE and the Middle East.

What are the growth drivers for the business?

Redington Telecom Distribution in the Middle East has been aggressive in adding new brands to the portfolio over the past two years. We have been able to secure many strong brands in the market such as Apple, Alcatel, Asus, Lenovo, Motorola and Xtouch. Each brand brings unique business offering and we have been able to cater to the demands of each of these unique customer offerings. Using learnings from one brand when implementing for another, we have been able to define new parameters for rapid brand expansion.

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“2016 is an exciting year for the telecom industry and Redington Telecom Distribution in the Middle East. The market will only grow and expand further and we will begin to see consolidation among the various brands.”

We are also one of the few distributors who offer a dedicated marketing team, that can deliver any new brand support in planning and implementing a quick, efficient and high return demand generation activity.

How has the demand increased over the years?

The democratisation of the smartphone will lead in the shift of consumer preference from feature phones. Now at a more accessible price point – the smartphone will only see growth in adaptation and ultimately enhancement of the models of choice. We have been working with our brands to constantly bring better value to the market. Along with one of the brands that we partnered with, we pioneered the launch of the cheapest LTE 5-inch smartphone in this market.

What kind of added-value does Redington offer partners in this area?

With a fleet of over 16 vans spread across the UAE carrying ample stock at any given time – we aim to reduce the lead time in serving any of our customers’ orders. Providing quick purchase solutions and speedy order fulfilment allow us to act as a differentiator in the congested telecom space. Customers need not stock large quantities in a market where the price is extremely volatile.

How can partners remain profitable in this segment?

There are over 50 brands operating for a share

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of the customers’ wallet in the smartphone market in this region. There are only a few brands, which stand out in terms of customer recall and market share. I believe making the smart investment in building a strong portfolio will help to remain profitable.

Do you see the business picking up over the next few quarters?

2016 is an exciting year for the telecom industry and Redington Telecom Distribution in the Middle East. The market will only grow and expand further and we will begin to see consolidation among the various brands.

This year, while smartphone sales continue to grow, we see more consumers moving away from feature phones – this will expand the smartphone market greatly. We will also see brand and price conscious buyers looking for good value in products, which are one generation old.

Can you elaborate on your plans for 2016?

We will see a continuous consolidation of the number of brands in the market. In order to better reach out to our customers we have invested in a strong infrastructure for UAE. We have a wide network of vans, which reach deep into UAE to enable quick delivery. 2016 will see us expanding our infrastructure with investments in OGCC and Saudi Arabia. We are aiming to be the telecom distributor of choice in the coming years across the GCC with an infrastructure scale to support the largest brands.

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Smartphones from Redington Telecom

Apple iPhone 6s

Apple iPhone 5s

Apple’s iPhone 6s sports 5.5-inch (diagonal) Retina HD display with 1920-by-1080 resolution.

It comes with a number of features such as 3D touch and has A9 chip with integrated M9 motion co-processor. The 12 megapixel iSight camera with focus pixels, True Tone flash, live photos and optical image stabilization produces great quality pictures.

Customers can take advantage of 4K video recording at 30 fps and slo-mo video recording for 1080p at 120 fps. With 5MP FaceTime HD camera with Retina Flash, it is quite a capable device for effortless video conferencing. It also features second-generation Touch ID and is enabled with 4G LTE Advanced1 and 802.11a/b/g/n/ac and Wi-Fi with MIMO. The device runs on the latest iOS 9 and is available in silver, gold, space gray or rose gold.

The iPhone 5s is designed with a 4-inch (diagonal) retina display with 1136-by-640 resolution. It is powered with an A7 chip with M7 motion coprocessor. The device’s 8-megapixel iSight camera with True Tone flash takes good quality images. Equipped with 1080p HD video recording at 30 fps and slo-mo video recording at 120 fps, users have the option to create videos that capture important moments of their lives. The FaceTime HD camera allows for quality video conferencing. The device features Touch ID fingerprint sensor and is enabled with 4G LTE1 and 802.11n Wi-Fi. Available in silver or space grey, the smartphone runs on iOS 9.

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Smartphones from Redington Telecom

XTOUCH A2 LTE XTOUCH A2 LTE is a dual-sim smartphone designed in a 5.5-inch HD IPS display. It is powered with 1Ghz Quad core processor. Users are able to click high resolution and vivid images through the 13.0 megapixel auto focus back camera. The 5.0 Megapixel front camera allows for good quality video conferencing. Equipped with 2800 mAh battery, users can effortlessly run through a day’s worth of functions on the device. It is also equipped with Quick Charge along with OTG cable. It runs on Android 5.1 and supports 128 GB micro SD card.

XTOUCH E1 The XTOUCH E1 is 5-inch display smartphone running on 1.2 Ghz Quad core processor. It is equipped with 3200 mAh battery allowing users to use the device for a whole day. It is equipped with 5 Megapixel back camera and 2 megapixel front camera. The dual sim smartphone is equipped with 1GB RAM and 8 GB ROM. Running on Android 5.1, it also features expandable storage up to 32 GB.

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Smartphones from Redington Telecom

Muvit Virtual Reality Headset Customers can enhance their movie viewing experience through Muvit’s latest 3D virtual reality headset. Gaming enthusiasts can also enjoy VR games and videos through the device. Customers can fit any smartphone with a display of 3.5-inch to 5.6-inch on the headset to gain a theatre-like experience. Customers can also use the adjustable elastic headband for better fit.

Lenovo Vibe Shot Lenovo’s latest smartphone, Vibe Shot is powered with Qualcomm Snapdragon 1.7GHz 64-bit octa core processor and is designed with a 5-inch HD (1920x1080) IPS display. The dual-sim device runs on Android 5.1, Lollipop and features 3 GB RAM along with 32 GB internal storage. It also has a microSD expandable up to 128 GB. The 16 MP AF Rear with tri color flash and 8 MP front camera enables customers to take good quality images.

Lenovo Vibe P1 Mini The Vibe P1 Mini is a 5-inch smartphone with full-HD display. It is powered by an octa-core processor at 1.5GHz and features Adroid 5.1 Lollipop as its OS. The device has a 2GB RAM with 16GB inbuilt storage, which is also expandable storage via microSD (up to 32GB). Users can take quality photos through the device with its 8MP rear camera with LED flash and a 5MP front-facing camera. With 400mAh battery, the devices allows quick charging and can also recharge other devices.

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Smartphones from Redington Telecom

XTOUCH UNIX XTOUCH Unix runs on Android 5.1 Lollipop, and is equipped with the Android Lollipop 5.1 operating system. The device has a slim body made with Dragontail glass and has a 5-inch HD display. It is also equipped with a power saving technology and backed by a 3200mAh battery with rapid charge technology. It has a 2GB RAM along with 16GB built-in storage, which can also be expanded up to 128GB via microSD card.

XTOUCH X4 XTOUCH X4 is a dual SIM smartphone that runs Android 4.4 operating system. It has a 5-inch HD display with IPS screen technology and is equipped with a 1.3GHz Quad Core processor. The device features a 5MP front camera and 13MP rear camera that will allow users to take quality images. It has a storage capacity that is expandable up to 32GB, which makes sure users don’t fall short of space to store their multimedia files.

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Products from HP

HP, the most preferred and innovative company in laser printing

HP LaserJet Pro MFP M426 HP has introduced MFP M426, designed to complete key tasks faster and guards against threats. Equipped with original HP Toner cartridges with JetIntelligence, the MFP gives users more pages.

It can scan digital files directly to email, USB, network folders and the cloud with preloaded business apps and has the ability to breeze through multipage documents with two-sided printing.

Customers can control access to print jobs and help keep printing safe with security features such as LDAP authentication. They can also easily manage print jobs directly by simply tapping and swiping the 3-inch touchscreen and effortlessly manage devices and settings using HP Web Jetadmin with a suite of essential management features. Businesses can easily print from a variety of smartphones and tablets, generally with no setup or apps required and can also do the same functions with built-in Ethernet networking.

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HP Color Laser Jet Pro M452 HP has launched Color LaserJet Pro M452, capable of completing jobs faster and delivers comprehensive security to guard against threats. With the original HP Toner cartridges with JetIntelligence, the MFP produces more pages. Customers can breeze through multipage documents with two-sided printing that’s faster than leading competitors and can protect information and control access to confidential print jobs with HP JetAdvantage Private Print. Through HP ColorSphere 3 toner, customers can count on professional quality at high speeds. With the help of anti-fraud technology, customers get the authentic HP quality that they paid for. They can depend on wireless direct printing from mobile devices without accessing the company network.

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HP Color LaserJet Pro MFP M477 HP has introduced MFP M477, offering unmatched performance plus comprehensive security to keep information protected. It allows users to scan digital files directly to email, USP, network folders and the cloud. Documents created with Microsoft Word and PowerPoint can be printed directly from a USB drive. With a 10.9 cm touch screen, it is easy to manage print jobs directly at the MFP. Administrators can easily manage devices and setting using HP Web Jetadmin with a suite of essential management features. HP ColorSphere 3 toner provides consistent, professional quality printing at high speeds. HP Color LaserJet Pro MFP M477 series is wireless and NFC-enabled, allowing streamlined printing from mobile devices with nearly no set-up required for the device itself.

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Products from HP

HP LaserJet Pro M402 HP has unveiled LaserJet Pro M402, which wakes up and prints faster than the competition. From its sleep mode, the printer delivers its first page in 8.1 seconds.

The LaserJet Pro M402 helps businesses save energy with HP Auto-On/Auto-Off technology. This compact printer fits easily into small spaces and has an easy set-up, print and share capability with buildin Ethernet networking. Printing can be centrally controlled with HP Web Jetadmin, with no setup or apps required.

HP DeskJet Ink Advantage 1115 Printer

HP DeskJet Ink Advantage 3835 AiO Printing from mobile device is now easy and affordable Through HP DeskJet Ink Advantage 3835 AiO, users can get more done while keeping print costs low, with the easiest way to print from a smartphone or tablet. They can start printing and get connected quickly with easy setup from smartphone, tablet or PC, without accessing a network. Customers can manage printing tasks and scan on the go with the free HP All-in-One Printer Remote mobile app. Print all the quality photos and documents for a great value with HP’s lowest-priced ink cartridges.

Users can complete their tasks quickly with the easyto-use 5.5 cm (2.2-inch) display and can copy, scan and fax multipage documents with the 35-page automatic document feeder. Additionally, the compact all-in-one is designed to fit on a desk, shelf or anywhere the user needs it.

Printing from mobile device is now easy and affordable Customers can print affordably at home with HP’s lowest-priced ink cartridges.

Designed to fit tight spaces and budgets, this printer is simple to set up and can be used right out of the box. Users will also conserve energy with a printer that’s Energy Star certified. Those users who wish to reduce their environmental impact, can count on easy, free cartridge recycling through HP Planet Partners.

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Products from Lenovo

Lenovo Yoga 500 Lenovo’s Yoga 500 provides 360 degrees of flexibility. Whether for work, play, or something in between, the device adapts into four modes to do almost anything: laptop, stand, tent, and tablet. Additionally, each mode is designed with a unique audio profile that maximises sound quality through Dolby Audio.

The device is powered with Intel processors for impressive performance.

Available in 14-inch or 15.6-inch, it is equipped with Full HD anti-glare displays of 1920x1080 resolution. Running on Windows 8.1 update, the device has up to 1TB HDD or up to 1TB SSHD storage.

Lenovo Ideapad 500 Powered by Intel’s latest 6th Generation Intel Core i7 CPU, Lenovo’s Ideapad 500 series is capable of serious horsepower and is equipped with JBL Speakers with Dolby Advanced Audio certification or even an Intel 3D camera for next-generation video chat. Intel’s newest 6th Generation processor is faster and more efficient, allowing the user to save time and battery. The 3D camera sees more, so it can understand and respond to natural movement in three dimensions. Users can also upgrade the graphics card to make the most of their ideapad 500. Edit photos, render home movies or even play games with advanced graphics cards from AMD. It is also thinner and light-weight, making it easily portable.

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Products from Lenovo

Lenovo Y700 Lenovo Y700 is apt for gamers on the go. The devices come with Ultra HD display with anti-glare and IPS technology combined with JBL speakers and subwoofer, offering an unrivaled mobile gaming experience. Equipped with 6th Generation Intel Quad-Core i7 CPUs, the ideapad Y700 packs all the firepower a gamer would need. It also features discrete graphics, high-end audio and a choice of FHD or UHD displays.

Lenovo AIO 300 Lenovo All-in-One 300 comes in a slimline, spacesaving design with the latest Intel processors up to 6th Generation Core i5. It is equipped to deliver responsive power and smooth performance across essential everyday tasks. Users will find it easy to expand and upgrade the device as it features a detachable back panel that opens instantly to show internal components that can be swapped out in seconds.

With a choice of 21.5-inch or 23-inch FHD displays, the device delivers stunning visuals from edge-to-edge. Or choose the 10-point multi-touch display for fingertip control.

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intel inside MORE GAME OUTSIDE

FASTER, SHARPER, MORE POWERFUL

Intel-powered devices deliver the next level of performance.

© 2015 Intel Corporation. Intel, the Intel logo, Intel Inside, the Intel. Experience What’s Inside logo and Intel. Experience What’s Inside are trademarks of Intel Corporation in the U.S. and/or other countries.

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Reseller interview

Poised for growth

How does Redington enable and support you to solve these challenges?

Raju Sadhwani, Managing Director, Dalson Trading Company, outlines business strategies and plans for the year.

By adopting innovative strategies and more aggressive price points to remain competitive and attractive to the target audiences.

Could you give an overview of Dalson’s business in the Middle East?

Dalson Trading Company (DTC) was established in 1980 and was founded on the principles of excellence in technology, performance and quality products. These key factors continue to determine the success of the company and over the years we have partnered with global brands including Apple, Citizen, Casio and Wellberg.

We have transformed from a small family company to now emerge as an appropriately structured entity, well positioned to capitalize on the success of the past years. We have been at the forefront of electronics and communication industry for more than two decades. We are proud to have positioned ourselves as one of the major importers, exporters and wholesalers through our operations based in Dubai.

DTC has been actively involved in procurement and obtaining exclusive agencies and distribution agreements. We focus on promoting their products in the Middle East and neighbouring countries and also act as an international arm for our sister concerns – Dalson Trading Co. Branch and Dalson Electronics.

Can you share key milestones at Dalson in 2015?

DTC was appointed as Authorized Apple reseller for UAE. DTC also entered the household and kitchen ware product segment through an alliance with

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Bergner, to be the sole distributor of their brand ‘Wellberg’ in MEA.

What are the drivers for the regional demand?

Pricing structure and refreshed product portfolio will improve Apple’s competitive position in the market, making it more affordable.

What are your competitive differentiators?

We believe that there is power in numbers, therefore, in 2016 we will be focusing on expanding our network of contacts and potential clients. We enjoy robust relationships with our clients based on deep mutual trust and we are connected with them. The team is customer-friendly and our sales process is simple. It is easy for our customers to communicate and buy. If we cannot differentiate on price due to any reason, then we focus on other aspects such as service, relationship and process.

“If we cannot differentiate on price due to any reason, then we focus on other aspects such as service, relationship and process.”

Could you elaborate on your plans for 2016?

We expect our current growth pattern to continue into 2016 and beyond. Four core trends can be identified to underline this positive outlook: Introduction of new Apple products: Reports suggest that Apple is expected to release new devices, new software, hardware and services throughout the year. It will be a safe bet for Dalson.

Domestic demographic trends: The domestic demographic growth outlook for the UAE and in particular Dubai is extremely positive, with the population estimated to grow an additional 5% and tourist arrival rising year-on-year. We are confident that 2016 will be another great year for us.

Domestic business environment: Dubai offers a unique business environment with the retail industry experiencing a phenomenal growth over the past few years. 2016 too has begun on a positive note in the market and we aim to capitalize on opportunities this open market is offering us.

Regional development: Middle East is a dynamic retail market with focus on five countries – UAE, Kuwait, Saudi Arabia, Oman and Qatar, our growth strategy will be to expand the business in these markets and look for new ones such as Egypt.

How much growth are you looking to close the year with?

We foresee a growth of 10% in 2016 and with plans well underway, we are positive this can be achieved.

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Redington volume channel engagements

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Microsoft Azure Training by Global Knowledge in Dubai in April and by Liveroute in Abu Dhabi in May

Microsoft Surface Club Training in Dubai in April

Microsoft Azure PowerDrive Training by Liveroute and Global Knowledge in Qatar in April

Asus product training event in Bahrain and Oman in May

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Here’s an idea: Design the smallest, fastest, smartest LaserJets ever.

The all-new HP LaserJets. Now up to 40% smaller and 40% faster.1 We started with a blank page and asked “What do businesses need now?” We came up with the all-new HP LaserJets, built around a breakthrough in toner chemistry. Thanks to new Original HP toner cartridges with JetIntelligence, the new LaserJets are up to 40% smaller, up to 40% faster and use up to 53% less energy.1 See them at work at hp.com/go/newlaserjets

The world’s most preferred printers: Worldwide printer market share, and HP printer brand awareness, consideration and preference study in nine markets 2014.

1 Based on HP internal testing of predecessor devices completed 1/2015 or published information and subject to device settings. Actual results may vary. Faster refers to First Page Out Time (FPOT). For energy efficiency, the HP M252 is 15%, the HP M277 is 16% and the HP M553 is 53% better versus predecessor. For details see hp.com/go/ljclaims. © Copyright 2015 HP Development Company, LP.

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