The Shelf Issue 12

Presents

ISSUE 12 MARCH 2018 PREVIEW HP: Partner prospects with the firm’s innovative offerings Microsoft: Details on Surface portfolio and 2018 plans Epson: Learn more on cartridge-free printers and home cinema projectors

A QUARTERLY PUBLICATION FROM REDINGTON VOLUME DIVISION

ON THE

FAST TRACK

Redington Gulf enables partners to excel in the accessories and wearables market

REDINGTON VOLUME DIVISION IS AN AUTHORIZED DISTRIBUTOR FOR THE FOLLOWING BRANDS IN PARTS OF MIDDLE EAST & AFRICA

Collaboration for the

modern workplace For more information or to place an order write to sales.volume@redingtongulf.com

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Contents

10 HP Peter Oganesean from HP on the firm’s innovative offerings

25 Epson Epson’s Jason Whiley shares details on the channel partners meet held in Dubai recently

02 Redington

HP

Redington’s Raj Shankar reveals the firm’s new visual brand identity, which reflects synergy and oneness that it possesses as an organization.

HP PAVILION X360 14-BA104NE

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Redington Redington’s Jeetendra Berry shares updates on the various product portfolios that he leads.

04 Smart Products

05 Printers & Peripherals

MICROSOFT

06

MICROSOFT SURFACE PRO

Computing & Graphics

22 Epson

18 08 Components

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09 Accessories

EPSON L3050 INKTANK PRINTER

Microsoft Microsoft’s Kanta Mirchandani elaborates on Surface portfolio and 2018 plans

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Redington

ENABLING SEAMLESS PARTNERSHIPS Speaking to The Shelf, Redington’s Managing Director Raj Shankar reveals the firm’s new visual brand identity, which reflects synergy and oneness that it possesses as an organization within its circle of influence.

Can you give an overview of Redington?

Redington provides end-to-end supply chain solutions for all categories of information technology and mobility products to over 200 brands and has made significant investments in services including logistics, support services, cloud solutions, digital print services and 3D print services. Established in Chennai in the year 1993, Redington is present across India, South Asia, Middle East, Africa, Turkey and CIS Countries. With a strong network of 37,500 partners, Redington distributes more than 200 brands across 24 markets and has leadership position in most markets and brands. Today we are a $6 billion distribution and supply chain provider for global brands in the IT and mobility sectors.

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For more information or to place an order write to sales.volume@redingtongulf.com

What does Redington’s new revamped look signify to the global market?

Recently, we have unveiled our new global brand identity – a new logo and a tagline – ‘Seamless Partnerships’. The new brand identity reflects the core values of Redington as a contemporary and innovative company, which has developed its messaging strategy to reflect its evolution as a brand and its global role as a leading supply-chain solution provider for the technology industry. The new logo and tagline epitomizes the new direction that the company would like to take in the years to come.

The new logo of Redington symbolizes synergy – while the existing colour green has been retained, different shades have been introduced as well, keeping in mind the ever-expanding portfolio and services of the company. It represents the synergy and oneness that Redington possesses as an organization - be it with vendors, customers, team, the environment, technology and the ecosystem within its circle of influence. The latticed geometric design depicts technological innovation as well as simplicity in complexity.

The symmetrical form shows harmony between Redington and the other organizations that it collaborates. The energy is depicted in the reverse white lines, also representing the common thread of Redington’s philosophy and spirit running through the organization towards a common good.

Can you elaborate on the thought-process behind the new tagline?

Our logo represents synergy i.e. how we enable different elements within the ecosystem to come together as a unit. Driven by

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technology, we want to be a company which provides solutions to multiple players in the ecosystem to work together towards their individual objectives. These players could be: a) Manufacturers of products/technology who are looking for solutions to reach or service their customers such as distribution, support, warehousing, marketing etc. b) Channel partners who are looking for a reliable partner who can provide them products that meet their customer needs and services such as warehousing, marketing, training, consulting etc. c) Service providers who want to be connected more closely with their customers

“The new brand identity reflects the core values of Redington as a contemporary and innovative company, which has developed its messaging strategy to reflect its evolution as a brand and its global role as a leading supplychain solution provider for the technology industry.”

The statement, ‘Seamless Partnerships’ is industry agnostic and when used with Redington, it provides context.

Can you share details on the Guinness World Records title achieved with this new unveil?

As part of the launch, employees of Redington based in Dubai achieved a new Guinness World Records title for the longest line of USB drives. The serpentine line had 12480 USB’s arranged to form the new logo of Redington.

The launch event was streamed live over the Internet from Dubai to over 4000 employees of Redington globally

Redington employees based in Dubai achieved a new Guinness World Records title for the longest line of USB drives.

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To what do you attribute Redington’s success over the last two decades?

Long-term relationships have helped us continuously develop and grow. We pride ourselves on the trust that we have not only within our customers but also the vendors whose brands we distribute. Some of our brand and vendor relationships have been existent for decades.

For more information or to place an order write to sales.volume@redingtongulf.com

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Redington recommends

SMART PRODUCTS

BEAM IPHONE 8 iPhone 8, available in 4.7-inch and iPhone 8+ available in 5.5-inch retina HD displays, come in all new glass designs.

The devices feature enhanced cameras, powerful A11 Bionic chip, wireless charging and augmented reality experiences. iPhone 8 features a more advanced 12MP camera with a larger and faster sensor. It is equipped with a new color filter, deeper pixels and optical image stabilization for photos and videos.

Powered with the most durable glass ever in a smartphone, front and back, the devices are available in color‑matched, aerospace‑grade aluminum band with colors ranging from new space gray, silver, and gold finishes. The water and dust resistant devices’ glass back enables easy wireless charging.

Beam is a smart light socket projector that can turn any flat surface into a big screen. Users can control Beam with the Apple or Android app on their smartphones or tablets. They can screw it into any light socket, use the included power cable to place it on any flat surface or use it in the specially designed Beam Fixture. The elegantly designed smart projector seamlessly integrates with any room in a house. Customers can use it to stream content in the kitchen, watch a movie in the bedroom, or take it with you for presentations in the office. The connected projector can be programmed to automatically perform actions. Users can program anything; play a movie when someone arrives home, leave a message, or display the weather every morning.

IPHONE X iPhone X comes with thin bezel and an edge-toedge 5.8 inches diagonally OLED screen. It’s got a resolution of 2436×1125 with a pixel density of 458 ppi, which Apple calls as Super Retina. Apple has also removed the Home button for the new device.

It supports TrueTone to adjust the colour temperature to the ambient light around you. iPhone X is equipped with TrueDepth camera-andsensor system to enable users to unlock it via its new facial recognition feature called FaceID. A new

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feature in Messages called Animoji can mimic your mood and expression. It tracks 50 facial muscles to sync the emoji even when you’re talking and lets you send your “talking head” to a friend.

Under the hood, iPhone X sports an A11 Bionic chip, which Apple says is 70 percent faster than the A10 Fusion in the iPhone 7 and 7 Plus. It has six cores, two for high-performance computing that are 25 percent faster, and four efficiency cores to save battery life during lower-intensity tasks.

For more information or to place an order write to sales.volume@redingtongulf.com

MUVIT UMUSIC BULB The connected bulb offers four major functions – music, 3W LED, E26|E27 and RGB LED. Supporting nine light effects, users have the option of adjusting the light intensity, accessing their playlist and using camera mode to get a color. The application is available on App Store and Google Play.

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PRINTERS & PERIPHERALS

HP OFFICEJET PRO 8720 E-ALL-IN-ONE

With HP’s new OFFICEJET PRO 8720 e-All-inOne, users can satisfy modern office demands with HP Print Forward Design. Users can stay productive and reduce paper use with blazingfast two-sided printing from a printer made for

high-volume offices. They can manage their budget with professional-quality colour at up to 50% less cost per page than lasers, print up to 3x as many pages with optional Original HP high-yield ink cartridges and produce professional-quality colour and black text.

The device enables customers to speed through print jobs, using superfast two-sided printing, breeze through multipage documents with two-sided scanning and a 50-page automatic document feeder.

Users can print with just a touch of NFCenabled mobile device to the printer without accessing the company network. The device helps protect information and access to confidential print jobs with HP JetAdvantage Private Print.

XEROX DOCUCENTRE SC2020 Xerox’ DocuCentre SC2020 is an affordable solution that gives users all the functionality of an A3 multifunction device with the added benefit of vibrant colour so you can stand out from the crowd. The 4.3-inch colour touch screen interface is easy to use, and intuitive menus make walk up operation fast and easy.

Xerox has developed a high precision S-LED (Self Scanning Light Emitting Diode) print head technology that achieves an output resolution of 1200 x 2400 dpi. IReCT is a digital image registration control technology providing the ultra-high precision of 2400 dpi.

The DocuCentre SC2020 uses EA-Eco toner, which is manufactured using emulsion aggregation technology to form toner www.redingtongroup.com

particles that are smaller and more uniform than conventional toners, producing a much higher image quality.

EPSON WORKFORCE PRO WF-R8590DTWF

The business printer features Epson’s Replaceable Ink Pack System (RIPS) to deliver super-high-yield printing. With this A3+ workgroup printer, offices can benefit from the increased productivity of a local distributed print fleet that requires minimal intervention while providing predictable print costs.

RICOH SP325SFNW The SP 325SNw and SP 325SFNw give users enhanced productivity with its Automatic Reverse Document Feeder and more connectivity options with AirPrint support. Each device in this range will also offer a fast output of images at 1,200 x 1,200 dpi quality giving users a level of production that will help them exceed business objectives and achieve so much more The SP 325SNw and SP 325SFNw offer everything users would expect from a

PrecisionCore technology powers the output quality that Epson is known for, at the speeds required for office, commercial and industrial printing. Prints dry fast thanks to the DURABrite Pro ink. PDL printing emulations help this printer easily integrate into business environments. A smartphone-like 12.7cm colour touchscreen is easy to use, while scan-to functions and LDAP address book compatibility make it ideal for any office to share documents. Users can also securely print using a PIN code to release confidential documents.Get more done with print speeds of up to 34ppm in mono and colour, or 24ppm ISO print speed in both.

multifunction printer and are their gateway to document sharing.

Use their capabilities to quickly scan and digitize documents and make them easier to share by simply scanning straight to a folder, email or USB via the scan driver.

Users can print images, documents and more using the Ricoh Smart Device Print&Scan app from Apple iPhone, iPad and Android Smart Devices. Users just have to download the app and be on the same network. Or if they are on iOS, they can print without installing the app too.

For more information or to place an order write to sales.volume@redingtongulf.com

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Redington recommends

COMPUTING & GRAPHICS

NVIDIA GEFORCE GTX 1070TI

GT62VR 7RE DOMINATOR PRO

GTX 1070Ti takes on today’s most challenging, graphics-intensive games without missing a beat. The GeForce GTX 1070Ti graphics cards deliver the incredible speed and power of NVIDIA Pascal - the most advanced GPU architecture ever created.

This is the ultimate gaming platform. Users can automatically update drivers, optimize

PREVAILPRO P4000

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settings and capture and share videos, screenshots, and livestreams.

Customers can get the perfect driver for every title. The ultimate gaming performance at launch, and beyond-so you’re always ready to game.

Users can game with High Dynamic Range for the best color contrast and realism, plus 4K for crystal-clear fidelity.

MSI’s recent launch features latest 7th Gen Intel Core i7 processor and Windows 10 Home / Windows 10 Pro. It is also equipped with the latest GeForce GTX 1070 8GB GDDR5 with desktop level performance.

Available in 15.6-inch Full HD (1920x1080), IPS level panel (Optional) and 15.6-inch UHD (3840x2160), IPS level panel, 100%

PNY’s thin and light PREVAILPRO P4000 series resets expectations by delivering the ability to interactively work with large and complex models or scenes, drive up to four 4K UHD displays simultaneously, generate stunningly realistic and immersive professional VR environments, or product photorealistic renders on the road, without straining shoulders or breaking budgets – all with unmatched NVIDIA Quadro performance, features and ISV compatibility.

This configuration is based on the Quadro P4000 Mobile GPU with 1792 CUDA cores and 8GB of GDDR5 GPU memory. Capable of delivering up to 4.4 TFLOPS of FP32 performance, the P4000 easily powers today’s most sophisticated Manufacturing,

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Adobe RGB (Optional), the device is powered with Exclusive Cooler Boost 4 Technology and the X Boost function from MSI technology supports faster storage access speed.

Supporting USB Type-C reversible plug, it also comes with Nahimic 2 Sound Technology delivering 360⁰ immersive audio experience.

DCC, M&E or Scientific and technical capabilities.

The system fully implements NVIDIA’s innovative and transformational Max-Q Design standards for thin and light mobile workstations and never exceeds 40db – even when running under full load.

Complemented by an Intel Core i7-7700HQ processor running at 2.8GHz and the Mobile Intel HM 175 Express Chipset, a balanced system architecture suitable for any mobile use case is realized. 32 GB of high performance DDR4 2400MHz SODIMM memory provides room for application data, while a 512GB M.2PCle NVMe SSD and a 2TB 2.5-inch HDD provides extraordinarily generous storage. The built in 16:9 aspect ratio 15.6-inch UHD display provides superb clarity and vivid color.

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ASUS ZENBOOK 3 DELUXE UX490UA ASUS’ new ZenBook 3 Deluxe features a 14-inch display in an elegant and compact chassis that’s no bigger than many 13-inch laptops. Measuring just 12.9mm thin and weighing only 1.1kg, ZenBook 3 Deluxe is equipped with an 8th Generation Intel Core i7 processor, up to a 1TB PCIe SSD, two USB Type-C (USB-C) ports with Thunderbolt 3 for dual 4K UHD display supports, and a powerful quad-speaker audio system. ZenBook 3 Deluxe takes ZenBook 3 to the

LENOVO X1 YOGA The X1 Yoga features a built-in, rechargeable pen, with full Inking capability supported in all Office 2016 apps. According to Lenovo, the X1 Yoga is the world’s only business laptop available with an OLED display, enabling colors to look more vibrant, sharp contrast between dark and light areas and speedy response times.

Customers can use the ThinkPad X1 Yoga in Laptop Mode when they need to create a spreadsheet or write a report. Then fold it into itself for Tablet Mode or simply rotate the screen, and the unique Rise and Fall Keyboard recesses and locks the keys.

The 14-inch X1 Yoga has Qualcomm Snapdragon X7 LTE-A available—ensuring connectivity and access to www.redingtongroup.com

next level — for the ultimate prestige and performance.

The device comes with up to 16GB of 2133MHz ultra-fast, power-saving LPDDR3 memory.

ZenBook 3 Deluxe has an array of four separate high-quality speakers designed to deliver true surround-sound that envelops users with cinema-quality audio. A special fourchannel smart amplifier ensures maximum volume with zero distortion, for powerful, clear sound.

LENOVO YOGA 720 all data and apps in the cloud. The X1 Yoga delivers up to 15 hours of battery life and its rapid charging feature provides 80% capacity in just an hour. The device is available in black and silver colors.

At only 1.3 kg, the compact 13inch Yoga 720 boasts powerful processing, cutting-edge ports, and the convenience and security of an optional fingerprint login, according to Lenovo.

Users can enjoy stunning visuals and sound, thanks to a 4K display and premium, enhanced speakers.

Featuring a sleek aluminum finish in Platinum Silver, Iron Grey or Copper, the device has a 360-degree hinge that makes it easy to browse the web in tablet mode, power through projects in laptop mode, or switch into tent mode when streaming a movie.

The Yoga 720 comes with an always-on USB 3.0 port and features up to a 4K Ultra High Definition screen, edged on three sides with razor thin bezels that maximize viewing experience.

With JBL stereo speakers optimized with

Dolby Audio Premium, users will experience virtual surround sound with less distortion.

The laptop offers a standard voltage Quad Core H Series Intel processor and its 1 TB PCIe SSD storage will provide lightning-fast boot-ups and transfer times. It also features up to 8 GB DDR4 memory.

For more information or to place an order write to sales.volume@redingtongulf.com

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COMPONENTS

LOGITECH SPOTLIGHT Logitech Spotlight and its companion app work together to deliver a deep range of intelligent and customizable features.

Users can enjoy focus and instant familiarity with Spotlight’s intuitive threebutton interface – Pointer that highlights, magnifies, circles, and controls the on-screen cursor; Next, which navigates

forward, and controls custom functions like gesture volume adjustment and Back that navigates backward, and controls custom functions like gesture volume adjustment.

Featuring long operating range, presenters can move and present freely from as far as 30 meters (100ft). Use Spotlight on Windows and Mac platforms, and on Powerpoint, Keynote, PDF, Google Slide and Prezi presentations.

Plug-and-play Spotlight instantly on any compatible computer via USB receiver, or connect with low energy Bluetooth.

LOGITECH WEB CAM C922 Users can connect with superior clarity every time they go live on channels like Twitch and YouTube. They can stream anything they want in their choice of 1080p or fluid HD 720p at 60fps. They can broadcast gameplay in full HD with integrated background replacement (Powered

by Personify), reliable no-drop audio, autofocus, and a 78-degree field of view.

Users can stream and record vibrant, true-to-life HD 1080p video that captures the most exciting details. Get fast, smooth uploads with H.264 – advanced compression technology that demands less network bandwidth. Powered by Personify, the device 8

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LOGITECH MX ANYWHERE 2S Logitech Mx Anywhere 2S is a compact, powerful mouse that deploys the power of Logitech Flow to navigate and copy/paste between up to three computers. Users can press down on the wheel to switch between two scrolling modes: hyperfast and click-toclick. In hyperfast mode you’ll fly through documents and web pages with a single spin. Click-to-click scrolling ratchets the wheel, giving you the precision you need for

navigating lists, slides, and images.

Install Logitech Options to optimize the scrolling experience - enable smooth scrolling, switch scrolling direction and adjust scrolling speed (Mac only). Users can scroll wide documents and web pages by tilting the wheel right or left. They can use Logitech Options software to adjust scrolling speed, invert horizontal scrolling direction and assign another action to the tilt wheel.

LOGITECH K780 MULTI-DEVICE WIRELESS KEYBOARD

only works on Windows 7 and above. Users can integrate live images while broadcasting and interacting with audience. This built-in, advanced feature allows users to build a visual theme for gameplay and stand out from the crowd. Stream clear video even in dim light. Video automatically adjusts to accommodate flickering room lights or multiple computer screens.

For more information or to place an order write to sales.volume@redingtongulf.com

The K780 Multi-Device is a fully-equipped computer keyboard with numbers pad, which also works perfectly with smartphones and tablets.

Users can enjoy comfortable silent typing, switching easily between all the devices they enter text on. It works with PC, Mac, Chrome OS, Android and iOS. Users can type a report on computer, then type a message on phone or tablet at the touch of an Easy-Switch button. Compatible with Windows, Mac, Android and iOS (iPhone and iPad), this

universal keyboard recognizes the type of device that’s connected so that all the keys are exactly where you expect them to be.

The keyboard enables silent, smooth and familiar typing with Logitech PerfectStroke key system.

The device has long battery life of 24 months from two pre-installed AAA batteries, with autosleep, on/off button and a battery status light. It comes with two options for wireless connection: Logitech Unifying USB receiver or Bluetooth Smart technology. www.redingtongroup.com

ACCESSORIES

SAMSUNG LEVEL U PRO The Samsung Level U Pro Wireless Headphones with Ultra High Quality Audio (UHQA) technology delivers a true 24bit digital audio experience with up to 2x wider frequency range than standard CD-quality wireless sound.

SAMSUNG FAST CAR CHARGER DUAL

Charge your Note 4, S6 or S6 Edge fast while on the go, with the Fast Charging Car Adaptor. With Active Fast Charging (AFC) you can charge your device battery from empty to 50% charge in just 10 minutes! This technology is only available to S6 Devices and the Note 4, but the Fast Charging Car Adaptor will charge all other Samsung handsets, tablets and wearables safely.

SAMSUNG GEAR FIT2 PRO From swimming laps to jumping in the shower. Gear Fit2 Pro is water resistant up to 5 ATM. And whether you choose the pool or open water, the Speedo app developed for Gear Fit2 Pro tracks your stats and presents them in easy-to-read summaries. Gear Fit2 Pro has a water resistance rating of 50 meters under the ISO standard 22810:2010.

If the device or your hands are wet, they must be dried thoroughly prior to handling.

Availability of the Speedo app for Gear Fit2 Pro varies by country and region.

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SAMSUNG GEAR 360 Gear 360 is compatible with the Google Street View app.

That means you can capture and instantly publish your photo spheres to Street View, and invite the world over to your street. Click to get the Google Street View app.

For more information or to place an order write to sales.volume@redingtongulf.com

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HP

Prioritizing partners Peter Oganesean, Regional Manager, UAE, Iraq and East Africa, HP Inc, speaks to The Shelf on how partners can be successful with the firm’s innovative offerings.

What are the two biggest challenges partners will have to address in 2018?

One of the biggest challenges in the region today is dealing with diverse economies and constantly changing market conditions. Although the 2018 outlook is bright, the complexity of doing business in the region will remain.

Major shifts in tax policy in the UAE and KSA is another challenge. It will lead to a change in the way channel partners operate in the region. While the introduction of VAT brings in transparency, and will boost genuine businesses, it will also have a major implication for systems, infrastructure, skills and training. In short it will bring indirect costs associated with becoming VAT compliant.

How will the regional channel business evolve over the next few years? What factors should partners keep in mind to ensure profitable growth?

Technology is evolving at an incredible rate. As a result, we encourage our partners to have an open mind and not be

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afraid to embrace these changes. Customers place increasingly high demands on the businesses they work with, and rightfully so.

Many now expect a certain level of flexibility, such as only paying for what they use. To be able to deliver on these expectations, channel partners must be prepared to adapt to changes in technology and consumption models.

in attacks on servers and networks, there has been a rise in attacks on endpoint print devices as they remain the most vulnerable areas to attack. IT pros are waking up to the threats, such as the fact printers are an endpoint device, and therefore a potential vulnerability. Advancements like HP’s Sure

What are some of the upcoming technologies that partners need to focus on within the PC & Printing arena?

By 2030, there’ll be 8.5 billion people on our planet. By 2025, 1.8 billion new consumers will join the world economy, with most of us living in cities. Governments are investing now in next-generation technology to meet the demands of urban growth. As a new generation of urban workers and consumers, we’re changing what we buy and how we buy it, driving a service-led, on demand economy.

Today’s notion of employment is changing with the rise of the gig economy – a workforce that already delivers more than $1 trillion to the global economy. This provides an opportunity for HP and its partners to meet the need for devices and solutions that are more personal and flexible.

To this end, HP is continually updating its entire suite of PCs for work, life and collaboration. For example, this month saw the launch of the HP ZBook 14u G5, the world’s thinnest workstation, and the HP EliteBook 840 G5, the world’s thinnest 14-inch business notebook. With this continued level of innovation, HP and its partners can redefine the commercial PC experience for the modern workforce.

With this new wave of technology comes a need for security to keep up, so we remain safe. Whilst we are seeing a decline

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HP

“Technology is evolving at an incredible rate.

As a result, we encourage our partners to have an open mind and not be afraid to embrace these changes.”

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Start technology will help lower the amount of attacks made on endpoint Print devices, and keep business’ data safe. By integrating security at the BIOS level, with biometric scanners, integrated privacy screens and Sure Start, HP is not simply protecting devices and vital data, it is reinventing security from protection to resilience.

Can you elaborate on how HP integrates innovation into its product offerings?

HP has a long and proud history of innovation, but most people would agree the level has skyrocketed since the company separation in 2015. Being a separate company has allowed us to be more focused and therefore bring innovations to market faster.

HP continues to invest heavily in R&D, which ultimately drives innovation throughout the company and into its product offerings.

for a better proposition on hardware and services, extra benefits and clear savings.

This is not a trend, it is a transformation. At HP we are committed to offering the best value proposition to our customers via Device-asa-Service (DaaS) and Managed Print Services (MPS). We have created full specialization for both, DaaS and MPS, and encourage our partners to embrace this opportunity to address customer needs.

How is HP enabling partners to leverage the opportunities in the market? What can the market expect from HP in 2018?

One of our main priorities at HP is to give our partners the best tools available to allow them to compete in this transforming market. To achieve this HP has created HP Partner First, an initiative

designed to support channel partners via online and instructor-led training programmes, available in 11 languages, throughout 170 countries.

In 2017, HP launched ‘HP University’, another service that aims to enhance value for partners by providing comprehensive sales and technical training and certification.

By encompassing a holistic approach, HP University goes beyond product training to deliver real-time learning and engagement on the latest technologies and the future trends that will shape our world.

Could you share growth drivers vis a vis product and market for 2018?

It is not a secret that the market is shifting towards contractual.

Our customers are looking

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Products from HP

OMEN X LAPTOP 17-AP001NE Engineered for overlocking, the OMEN X Laptop lets users define their own limits.

They can outperform their opponents with desktop-class graphics performance, a mechanical keyboard, and easy upgradability.

Includes an unlocked Intel Core processor (HK series), factory overclocked NVIDIA GeForce GTX 1080 graphics. All that power stays cool with advanced thermals, so users can play even the most demanding games without throttling performance.

Control the outcome of every match on a mechanical RGB LED backlit keyboard with 2.5 mm travel, N-key rollover, and customizable key maps. A stunning 4K display and NVIDIA G-SYNC technology lets users witness their victory in immersive, breathtaking clarity See-through single panel access to internals makes upgrading a breeze and allows users to see what their laptop’s got inside. They can create their ideal battle station with 2 Thunderbolt certified USB 3.1 Type-C ports, 3 USB 3.0 Type A ports, and an HDMI port.

HP PAVILION X360 14-BA104NE The Pavilion x360 is more than a laptop, it’s the one device for all functions.

Serious power and speed makes everything users do feel fast and responsive, so that they can multitask with ease. Users can confidently save everything with up to a 1TB hard drive.

A durable 360-degree geared hinge gets users in the perfect position to work, write, watch and play. Easily convert to tablet for notetaking and drawing that feels as natural as pen on paper.

With dual HP speakers, HP Audio Boost, and custom tuning by the experts at B&O PLAY, users can experience rich, authentic audio.

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For more information or to place an order write to sales.volume@redingtongulf.com

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Redington

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For more information or to place an order write to sales.volume@redingtongulf.com

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Redington

“Our aim is to aid partners to achieve aggressive strategic performance while embracing and empowering them to novel technologies to deliver optimal business outcomes.”

Can you share your thoughts on the performance of the PC and Storage segments in the last year?

Within the PC segment, HP’s shares grew consistently yearon-year, even though the overall market was deteriorating.

There has been a significant growth in the ASPs across boards ensuring profitability for the entire ecosystem.

Gaming and 2-in-1 categories have seen an increased focus over the last year. The design overhaul in most models has resulted in increased sellout in the retail segment. Industry research reports indicate that the PC industry will continue to see a declining trend in 2018. However, we are optimistic about maintaining the 2017 figures.

The consumer data storage segment is anticipated to grow at 12 to 14 percent in Middle East, and with WD’s acquisition of SanDisk in 2016 the storage industry is heading towards consolidation. The game-changer for the consumer storage industry has been 3D NAND technology which led to rise in SSD capacities and decline in prices.

Another opportunity space for channel that exist is in the surveillance storage requirement, in the commercial security market, as GCC regulatory bodies have laid down strict rules for installation of surveillance cameras for almost all verticals, along with 180-day video storage.

Our priority continues to be to provide comprehensive storage solutions to our channel partners. We believe our association with a leading NAS brand such as QNAP is an initiative in the right direction. This partnership will not only help us on capitalizing the prospects in the growing NAS market but also complement our WD NAS drive offerings.

Could you discuss some of the more notable trends within the Printing segment?

Definitive trends got underscored in the printing segment in 2017. While the annuity business was steady to an extent, the hardware business saw a paradigm shift in customer preferences and business models. This was because of increased demand for inkjet printers vis-a-vis laser printers, and an overall shift towards Managed Print Services from the transactional model.

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There was a decline in terms of the number of units, however, that was compensated by an increase in ASP. We further strengthened our printing portfolio with promising partnerships with Ricoh and Xerox over the last 18 months.

This is in addition to our existing portfolio of HP, Canon, and Epson. Internally, the focus is to capture the low market share in A3 printers with exclusive partnership with HP and renewed focus on corporate business.

Can you share some highlights in the Components and Peripherals segment in 2017?

The components and peripherals segment includes projectors, digital displays, gaming and professional graphics, deep learning and GPU computing as well as storage units.

Within projectors, we have performed consistently in a category that is either flat or shrinking year-on-year. We have inked distribution partnerships with newer brands such as Optoma, a brand with core focus on projection. We are looking to target the mid and high-end projectors market, together with Optoma over the course of this year.

In the digital display business, we’ve signed up with NEC for professional displays and high-end projectors. This was a completely new stream and different from the traditional IT products that we usually deal with. We intend to grow stronger in the professional display market by expanding our brand and customer portfolio.

Under the PC display division, we’ve added Dell’s range of PC monitors, which are already market leaders in the segment. It’s a highly competitive market but we have received positive response in the early days of our operations for this segment.

In 2017, we had entered the gaming graphics space with the vendor PNY. The development and growth that we have seen so far is promising. We’ve been instrumental in grabbing market share for PNY in the channel market within a short span of six months. Gamers are also positive about the brand and its offerings. The market can expect to hear more developments on this end

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during the year. Our professional graphics unit has also witnessed a steady sustainable growth along with PNY, which is the exclusive supplier of professional graphics in the retail segment. These products are used by designers, engineers, architects, media persons for performing heavy tasks on specialized software. This was another new end-user segment for us. We sought new set of corporate resellers to target these buyers and the response has been fantastic till date.

How has been your journey with Microsoft hardware business so far?

In the current business scenario where the PC business growth is single digit or almost stagnant the Surface revolution has come as fresh air in the market. Started from 2014 with 2 countries and 1 product, we have now reached 5 countries and complete product line in this business. This is one business which has grown half on half and is continue to do so. The Introduction to HUB in 2016 proved to be a game changer in meeting room solution space and has become a benchmark. With 1 device and lot many capabilities, this has become preferred choice these days for most of our partners and there end customers.

“Our priority continues to be to provide comprehensive storage solutions to our channel partners.�

offerings. This has significantly enhanced our value proposition to our IT, Pro-AV and Office Automation partners at the forefront of their markets in driving business growth. Subsequently, we achieved a 50 percent growth in the Corporate business segment last year.

We intend to capitalize on innovative and enterprising brands by building long-term business relationships with our channel ecosystem, onboarding and developing the right and sizeable blend of team who understand technologies to address the demands of various industry verticals.

We to be an indispensable link in driving the commercial technology portfolio by facilitating channel SIs and VARs with competitive commercial offerings and professional support throughout the region. Our aim is to aid partners to achieve aggressive strategic performance while embracing and empowering them to novel technologies to deliver optimal business outcomes.

Can you share some insights from the Corporate Division over the last 12 months?

Our focus in the commercial segment has amplified owing to our wide range of products offerings across Prints and Supplies, LFDs/ Digital Signage and Meeting Room Solutions such as HP, Ricoh, Xerox, NEC, MS Surface Hub. We have continuously reinforced the segment through diversified teams that manage focused portfolio and related

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www.redingtongroup.com

Š Copyright 2017 HP Development Company, L.P. The information contained herein is subject to change without notice.

See hp.com/go/suppliesclaims. Planet Partners program availability varies. See hp.com/recycle.

Microsoft

BEYOND THE SURFACE The Shelf catches up with Kanta Mirchandani, Partner and Commercial Marketing Lead, Surface, Microsoft Gulf, to learn insights on the firm’s Surface portfolio and plans for the year.

What have been Microsoft’s big highlights of 2017?

In terms of hardware, one of the highlights in 2017 has been the successful launch of Surface Pro in the Gulf Market.

The Surface Pro has been re-engineered from the bottom up, to deliver on Microsoft’s ongoing pledge – to help every individual and organization on the planet to achieve more.

Whether at work or at home, innovating or relaxing, the Surface Pro is there for whatever you need. It has the power to run the most resource-heavy professional applications, but also has the power to entertain. We have been encouraged and excited over the years by our customers’ warm response to the Surface family. From its potent Core processors to its broad, bright, densely pixelated display, the new Surface Pro exudes a best-in-class aura that we are confident will continue that success story.

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Microsoft’s 84” and 55” Surface Hubs have also made star appearance at this year’s GITEX, WETEX and ADIPEC events. The fully integrated design with flexible mounting configurations, High Definition cameras, infrared presence sensors and high-performance microphones, brings the ultimate power of collaboration for teams to suit their business needs. Surface Hub reimagines the meeting experience. Working in concert with Windows 10 and Office 365, it unlocks the power of the group with its expansive multi-touch screen and responsive inking - driving productivity and advancing the way people work together.

Microsoft Windows 10 has found home in over 500 million active devices worldwide with a record of highest customer satisfaction and engagement. Working in concert with Windows 10, our Surface portfolio is built for individuals www.redingtongroup.com

and professionals boosting productivity and collaboration bringing new ideas to life.

What is Microsoft’s strategy with the Surface Portfolio?

Microsoft’s strategy with the Surface Portfolio focuses on investing in hardware to invent new categories and meaningfully evolve existing ones. Our devices in the Surface family have always been about bringing new hardware and software to create new experiences for our users. We continue to innovate and bring the best to the market with products that work seamlessly to showcase the best of Windows 10.

Computing is all around us, and it’s only going to become more ubiquitous. Some examples are a surge in the number of sensors; the proliferation of small and large screens; and the continued emergence of mixed reality solutions that blend digital content and the real world. The mobility of the human experience across all of this computing is what truly matters – the ability for your applications and data to be consumed on any device. That need is reflected in our strategy with Windows 10, to build a single platform that unites devices.

Can you share details on the Surface portfolio?

Along with Surface Pro and Surface Hub that are available in the region, we’ve added more devices to our portfolio to help businesses on their journey to digital transformation.

The Surface Laptop is designed for business specifically. Our users can now Breeze through tasks with the high-speed processor, leave the power cord behind with up to 14.5 hours of battery life, and get the enterprise-grade security features you’re looking for. Surface Laptop elevates the way users do business. www.redingtongroup.com

Regardless of the level of security businesses requires, Surface Laptop offers the enterprisegrade security features our customers are looking for.

Surface Pro LTE is our latest launch for UAE. Users can be inspired at all the functions they do through this device. They can reduce interruptions to their workflows with consistent internet connectivity even when they are on the move. The new Surface Pro with LTE Advanced delivers 4G LTE connectivity around the world supported by 20 LTE bands. It is powered with a 7th Generation Intel Core processor, 16GB of RAM and up to 1TB of storage.

Can you comment on the performance of Surface in the market?

We’ve achieved phenomenal performance for our Surface portfolio on both global and regional levels. Last fiscal year (FY17) our global revenue in the company’s Surface hardware business rose to $1.037 billion, up from $926 billion.

Moreover, our FY18, Q1 global results show that Surface revenue increased 12% (up 11% in constant currency). Our results reflect accelerating innovation and increased usage and engagement across our businesses as customers continue to choose Microsoft to help them transform. This strong start to the fiscal year reflects the impact of our continued investment in product innovation and sales capacity to capture expanding market opportunities.

Can you share any local case studies?

One of the local case studies that we can officially share at the moment is Daman, UAE’s national health insurance company,

“We believe that isis best best achieved achieved by by embracing embracing the intelligent the cloudintelligent and the cloud and the intelligent edge to deliver digital intelligent edge transformation.” to deliver digital

transformation.”

that has recently adopted Microsoft’s cloud and productivity solutions to proceed in their journey of digital transformation and enable Daman in their objective to further drive innovation through technology.

Daman’s efforts combined with Microsoft’s intelligent cloud and other innovations such as Surface hub, Office 365 and Power BI, have addressed their needs today and laid the foundation for business success tomorrow.

Daman focused on delivering enhanced mobility and on-the-go insights to employees, as well as hyper-connectivity for collaboration.

Through Azure, the company implemented a Microsoft Office 365-based solution, combined with Power BI and the versatile Surface Hub, to transform how its employees collaborate and innovate.

How has the market adoption been for detachable tablets? Do you see this continuing to 2018?

The global tablet market is projected to register a CAGR of 20.6% in terms of value and 9.1% in terms of volume during the forecast period 2016-2026. A growing adoption of e-commerce as a mainstream distribution channel and the rise of tablets is likely to inflate the global tablet market value in the next 10 years. In terms of value, the global tablet market is anticipated to have a healthy incremental opportunity during the forecast period. Increasing consumer purchasing power and overall economic development is expected to boost market growth.

According to a recently published report by TechSci Research, “UAE Tablet PC Market Forecast and Opportunities, 2019”, the market for Tablet PCs in the UAE is forecast to cross USD1.2 billion by 2019.

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Microsoft

Can you elaborate on the growth of the accessories market in the region? What are some factors driving growth in this space?

In the last five years, the mobile phones and the tablets have emerged as essential devices that UAE consumers rely on to communicate and navigate. Consumers have started using smartphones/tablets to assist them in managing and improving their daily assignments. Depending on the needs and preferences, consumer customize their devices with different accessories. They are using smart accessories to increase the basic features of their mobile and tablet devices and enhance their activities in gaming, music and photography. UAE holds immense opportunities for accessories due to a large potential and existing consumer base and growth in their adoption of smartphones and tablets.

Increasing usage of smartphones and tablets in the region has enabled consumers to use them as a controller for other peripherals devices such as health monitors, toys, printers, home automation systems and others. Growing online retail market and the millennial populations are contributing to the growth to a large extent. Detachable screens, keyboard on covers and others such flexible and innovative options will also act as a catalyst for growth in demand for tablet accessories.

How can partners ensure better sales over the coming year?

With the fourth industrial revolution being here, the digital world is advancing at amazing speeds—and it is all connected to the cloud. To succeed, business leaders must embrace a digital transformation: new ways of connecting people, data, and processes to create value for customers. Our aim is to help businesses tackle these challenges to help customers and partners be more empowered, engaged, and efficient.

We try to strengthen partner acquisition and loyalty using a smart platform that enables personalized experiences. Our partners can now empower employees and boost team productivity with technology that securely supports mobile teamwork and flexible workstyles. They can now optimize operations and drive business efficiencies with a cloud platform that optimizes operations and accelerates responsiveness. Partners can now transform products and create new revenue opportunities using intelligent technology to innovate products and processes; and all of this helps ensure that sales figures increase over the coming year.

Can you elaborate on your regional market plans for 2018- in terms of product and market expansion?

The Middle East has entered into an era of significant digitization, across 20

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“To succeed in the fourth industrial revolution, business leaders must embrace a digital transformation: new ways of connecting people, data, and processes to create value for customers.

Our aim is to help businesses tackle these challenges to help customers and partners be more empowered, engaged, and efficient.”

For more information or to place an order write to sales.volume@redingtongulf.com

industries. Private and public decision-makers have recognized the rich potential of the intelligent cloud to solve real-world problems – to optimize, empower, engage and transform. The region’s smartphone adoption rates and social media use are the stuff of legend. In short, the regional organizations that are keen to tap millennials as customers need to cater for young adults who were born digital natives. That requires the kind of data insights and intelligent edge-computing that comes with digital transformation.

At the same time, as the region’s many governments embark on visionary economic overhauls, we have to consider the skills gap. Microsoft operates several initiatives to nurture talent and help governments to provide mentoring systems for homegrown innovators, entrepreneurs and future leaders. The Middle East and Africa is rich pool of talent and we continue to watch young people across the region reach for the stars. These emerging thinkers will lay the groundwork for transforming their countries into smart, sustainable economic hubs.

Microsoft believes digital transformation has extraordinary gains to offer every industry. Government, retail, finance, manufacturing, hospitality, transport, healthcare – no matter where you operate, no matter your scale… our devices, solutions and intelligent cloud platform can help you go further and achieve more: engage your customers, empower your employees, optimize your operations, and reinvent your products, services and business models.

We have been directly present in the Gulf region for over 25 years, and have been deeply investing in the region in many ways over the years. We’ve been a core part of “making the market” over those years, through lasting partnerships with the public and private sectors, and a vibrant local partner ecosystem that created and drove growth for hundreds of local and regional companies, and helped create thousands of jobs within the Microsoft ecosystem Across everything we do, we’re about enabling choice and Flexibility.

Microsoft provides more choice and flexibility with the cloud than any other cloud provider by offering the most complete platform so that customers have the infrastructure and the custom-made solutions in one complete cloud. To single out one product or service would be to misrepresent our mission. Microsoft wants nothing less than to help every individual and organization on the planet to achieve more. We believe that is best achieved by embracing the intelligent cloud and the intelligent edge to deliver digital transformation. www.redingtongroup.com

Products from Microsoft

MICROSOFT SURFACE PRO Microsoft has launched the latest Surface Pro device, allowing consumers and professionals to take advantage of Windows 10 creativity and productivity.

The device is now available with LTE for an alwaysconnected experience.

With a longer battery life, enhanced performance and a superior display, the new Surface Pro has been

www.redingtongroup.com

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Products from Microsoft

re-engineered to suit the needs of everyone – from artists to architects.

The new Surface Pro’s battery allows users to keep working for up to 13.5 hours in front of a 12.3-inch PixelSense Display.

The Surface Pro Signature Type Cover, according to Microsoft, is designed for optimum portability and convenience, wrapped in Alcantara material that comes in various colours, including Platinum, Burgundy and Cobalt Blue. And the new Surface Pen enables creativity with enhanced responsiveness that allows drawing on the device’s screen as if it were paper.

The device’s 7th-generation Intel Core m3, Core i5, and Core i7 processors work to bring the highest standards of performance. Users can choose from a range of configurations, from the Intel Core m3 with 4GB RAM and 128GB of SSD storage, to the Intel Core i7 with 16 GB RAM and 1TB of SSD storage.

Each option is designed and priced for the demands of different use-cases, so consumers and businesses can choose the Surface that suits their needs.

The new Surface Pen now has 4,096 points of pressure sensitivity with tilt, and virtually imperceptible latency, making it responsive.

The re-engineered Surface Pro ships with Windows 10 Creators Update and has been designed for the applications users need to be productive.

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www.redingtongroup.com

Microsoft Surface Events

Redington in association with Microsoft participated at Made in UAE Summit 2018. The event discussed macroeconomic outlook of UAE and key concerns of manufacturers.

SMB Partner Incentive Trip by Microsoft Surface and Redington in January 2018

Epson

Epson

Epson organizes channel partners meet in Dubai

“We received positive feedback from our channel partners about our new versatile ITS printers which appeal to home, photo, home office and small office users. They are a game changer.”

The event showcases the next generation of cartridge-free printers and home cinema projectors More than 35 Epson channel partners were invited to the company’s newly launched Experience Centre in DAFZA for a demonstration of Epson’s next generation of EcoTank ITS printers (L4150, L4160, L6160, L6170, L6190), which feature a new design with a front ink tank and improved bottles, making them more compact and even easier to use.

Also on display were Epson’s latest home cinema projectors -EH-TW5600, EH-TW5650 and EH-TW6100. They are ideal for film enthusiasts, gamers and sports fans who want to watch Full HD content on the big screen in the comfort of their own home. The projectors offer high definition 2D and 3D viewing and are easy to set up and use.

During the event, Epson presented the company’s latest channel strategies and the roadmap for the rest of the year. Partners also shared their valuable input and ideas for further cooperation. www.redingtongroup.com

Jason Whiley, Director of Sales, Epson Middle East, said, “At the event, we received positive feedback from our channel partners about our new versatile ITS printers which appeal to home, photo, home office and small office users. They are a game changer. They not only do away with the need for cartridges but are also more user friendly and take up less space.”

Underpinning the modified design of the printers is an enhanced ink filling system engineered to minimize the risk of spills and mess. At every stage it minimizes spills with bottles that are easier to open, easier to pour and feature a mechanism that ensures the right tanks are filled with the corresponding color.

Reducing printing costs by 90% on average, the EcoTank ITS range delivers an ultra-low cost per page, thanks to the included high yield inks and ultra-high-capacity ink tank. These cartridge-free printers also save time as the user can go much longer between refills.

Jason Whiley

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Products from Epson

EPSON L3050 INKTANK PRINTER Epson’s cartridge-free EcoTank ITS 3-in-1 is great for busy households. This compact inkjet can reduce printing costs by up to 90%, as it comes with up to two years’ worth of ink included in the box. It’s reliable thanks to its advanced Micro Piezo permanent printhead and is backed by a warranty for complete peace of mind. It comes with high-yield ink bottles that can print up to an impressive 13,000 pages in black and 6,500 pages in colour. That means users will receive an ultra-low cost per page.

Epson’s EcoTank ITS printer has an ultra-high-capacity ink tank system, which completely removes the need for cartridges. Equipped with Wi-Fi, the L3050 can print documents from smartphones and tablets using the free Epson iPrint app. It can even receive files from almost anywhere in the world via Epson Email Print.

EPSON DS-1630 FLATBED COLOR DOCUMENT SCANNER Streamline workflows and increase productivity with the DS-1630 document scanner. Combining a flatbed scanner with the convenience of a 50-page ADF, this affordable solution is ideal for virtually any task. Quickly scan stacks of documents up to 8.5-inch x 14-inch. Or, use the flatbed for IDs, passports, booklets, fragile items and more. Offering speeds up to 25 ppm, plus autoduplexing, the DS-1630 also includes TWAIN and ISIS drivers for seamless integration with existing document management systems. Scan to a PC, Mac or online storage accounts with one touch. Plus, the included software suite features Epson Document Capture and ABBYY FineReader.

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Products from Epson

EPSON C869RDTWF INKJET PRINTER Users can print 84,000 pages without any supply changes with this exemplary business printer, using Epson’s super-high-yield Replaceable Ink Pack System (RIPS). Cut intervention downtime and lessen impact on the environment with a reduction of up to 95 percent on energy and 99 percent on waste. It also uses PrecisionCore technology, renowned for its speed, quality, reliability and efficiency.

Its first page out time is up to three and a half times faster than competitive products. Wait times and the distance to collect print jobs are minimized too as it’s a workgroup printer.

Users can take control with a range of software and tools that provide secure print options, efficient scanning and help manage devices remotely. NFC and wireless connectivity also supports printing from mobile devices. And with its smartphone inspired user interface and touchscreen, it’s intuitive to operate.

EPSON TW9300 PROJECTOR Film fanatics will revel in this powerful projector’s impressive display. A combination of highend technologies come together to deliver exceptional image quality with a high 1,000,000:1 dynamic contrast ratio, 4K-enhancement, 3LCD technology, UHD BD and HDR support. And with motorized optics, it’s easy to achieve perfectly aligned images with the minimum of fuss.

www.redingtongroup.com

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Partner Focus Surface Hub. We were also well-trained on installation and configuration of Microsoft Hub to serve our customers. Almoe is one of the only preferred partners to get accredited with MS certifications in the region.

CAPTURING MARKET GROWTH Talking to The Shelf, Indranil Bandyopadhyay, General Manager, Almoe Digital Solutions, elaborates on growth and success with Microsoft Surface business.

Can you share an overview of your business operations?

We are primarily a regional distributor with over 25 partner brands across categories such as audio visual, projectors, education technology to POS and IT solution brands. We cater to government, retail, education, banking, hospitality sectors among others. Almoe comes with over 20 years of experience with a strong team that is professionally trained to provide end-to-end solutions ranging from pre-sales, distribution and service and support. Almoe has regional offices in UAE, Qatar and Saudi Arabia.

What have been some notable milestones for the firm during 2017?

We have successfully executed Smart Learning Project, an initiative of Ministry of Education across various parts of the Emirates. We have introduced and established Laser projectors in the GCC for Epson – one of our preferred regional partners. Almoe has also launched Microsoft Surface Hub in the UAE market last year.

Can you elaborate on your go-to-market strategy?

We will continue to focus on bringing latest technology of AV and IT products and solutions with our existing customer base.

New projects in education, hospitality and corporate sector are going to be the key drivers for growth. We strive to support the channel and drive the growth with them, that’s where the focus will be over the coming months.

How has the Microsoft Surface business added to your overall growth? What were the driving factors?

Microsoft Surface business has been an important engine in our growth story. It has generated excellent response with all customers in government and corporate sectors. The support from Microsoft has been exceptional, which has created a good market buzz on this new launch. Our team was wellversed to do live demonstrations and explain to customers on the benefits of Microsoft

“Association with Redington Gulf has been supportive and fruitful. The team has been very proactive, and has been accommodating to work out timely stock availability and logistics support for Microsoft Surface Business.”

Can you discuss how associating with Redington Gulf has enabled you to take your business to the next level?

Association with Redington Gulf has been supportive and fruitful. The team has been very proactive, and has been accommodating to work out timely stock availability and logistics support for Microsoft Surface Business. The management initiative from Redington has also assisted in a big way to establish our business for partner brands.

Can you share your market plans for 2018?

Market for 2018 looks positive with new projects expected in hospitality, education and corporate sector. We will continue our focus and efforts to get a good share of these projects. New infrastructure projects have already created upbeat mood in the market.

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www.redingtongroup.com

The lightest, most powerful Surface Pro ever

For more information or to place an order write to sales.volume@redingtongulf.com