Marketing Analytics Market Scope: Industry
Analysis, Market Size, Growth, Trends Till 2031
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Marketing Analytics Market Size and Growth
The Marketing Analytics market is experiencing significant growth, driven by increasing demand for data-driven decision-making. As of 2023, the market size is estimated to be valued at approximately $3 billion, with a projected compound annual growth rate (CAGR) of 15% through 2028, reflecting enhanced focus on ROI and customer insights.
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Companies Covered
(Covid 19 Impact Covered)
◍ Adobe
◍ Salesforce
◍ Oracle
◍ Accenture
◍ IBM
◍ Wipro Corporation
◍ SAS
◍ Teradata
◍ Microsoft Corporation
◍ McKinsey & Company
◍ Harte Hank
◍ Pegasystems
◍ NGData
◍ Experian
◍ Tableau Software
◍ GoodData
◍ Neustar
The Marketing Analytics Market features key players like Google, Adobe, and Salesforce, leveraging advanced data analysis to enhance customer targeting and marketing ROI. Companies like IBM and Accenture integrate analytics into strategic consulting, while Tableau and GoodData visualize data for insights.
Notable sales revenues include:
- Salesforce: $31.35 billion
- Adobe: $15.79 billion
- Microsoft: $198.27 billion
- IBM: $60.53 billion.
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