BUSINESS BRIEFS

Emory University has purchased more property around the former PeachtreePine homeless shelter in the SoNo (South of North Avenue) district, according to a report at Curbed Atlanta. In May, Emory spent $8 million for almost an acre of land around the shuttered shelter in the 400 blocks of Peachtree and Courtland streets. Emory has already spent $6.2 million to buy the former homeless shelter at 477 Peachtree St. The property could become and innovation hub for arts, sciences and humanities programs.

Portman Holdings has filed plans with the city for a seven-story, 200-room hotel on the Atlanta BeltLine’s Eastside Trail in the Old Fourth Ward. The wedge-shaped property at the corner of Irwin Street and Auburn Avenue and is adjacent to Studioplex.

Atlanta-based EarthLink now offers broadband internet connectivity – with speeds up to 1G – to more than 67 million U.S. households, representing over half of the country. In addition, EarthLink’s internet services have no data caps, no throttling, and are not required to be included in a bundle. The company’s highspeed internet, known as HyperLink, is available in the major metro areas of Los Angeles, Chicago, Miami, Atlanta, Dallas and Seattle, as well as in 37 states overall.

North American Properties has announced that law firm Jones Day will fully occupy the new Building 500 at Colony Square in Midtown. The 135,600-squarefoot, six-story building at the corner of 15thand Peachtree Streets will feature a lobby for Jones Day and retail space. The firm will move approximately 250 employees to the space in Summer 2021. Part of Colony Square’s renovation and reimagining by North American Properties, work on Building 500 is set to begin later this summer.

Rukus Cycling Studios has opened a 2,615-square-foot space next to Shake Shack at Edge on the BeltLine in Old Fourth Ward. Rukus offers live 30, 45 or 60-minute highenergy rides lead by instructors that focus on cardio and strengthening the upper body. Visit gocyclenow. com for more information.

W Atlanta – Midtown has completed its top-to-bottom renovation, the first major overhaul of the hotel since its opening in 2009. Using Atlanta’s reputation for being a “city in the forest,” the property reimagined all 466 guest rooms and over 40,000 square feet of meeting and special event space.

Luxury brand Tom Ford will open a boutique at Phipps Plaza this fall featuring women’s and men’s ready-to-wear fashion. Across the street at Lenox Square, Scotch & Soda will also open this fall offering highend fashion.

Lincoln Property Company Southeast has completed renovations at 55 Allen Plaza in Downtown Atlanta. Upgrades include a new coffee shop concept, remote meeting space, lounge zones and a breakroom-style kitchen area, which will also function as an event space, with a mini catering kitchen and pop up bar. Extending directly from the existing lobby, a new mezzanine level has been constructed within the space, acting as a street-front loft space. On the ground level, The Green Room features various lounge spaces surrounding food hall style tables for lunch or informal meetings.

ATL Kula, offering yoga, barre and Pilates, will soon open a 1,700-square-foot studio on 17th Street near the Twelve Hotel in Atlantic Station.

Mercedes Benz Collection, the automaker’s luxury vehicle subscription service, is expanding its pilot program to Atlanta. With prices ranging from $1,095 to $2,995 per month, subscribers pay a one-time activation fee of $495 and may then choose from Mercedes-Benz vehicle styles offered in that subscription tier, including SUVs, sedans, coupes, cabriolets, roadsters and wagon models. The monthly subscription fee for the tier also includes insurance, 24/7 roadside assistance, vehicle maintenance and no mileage limitations. For more details, visit collection.mbusa. com.

MomoCon 2019, the four-day anime, gaming, and cosplay convention held in Atlanta Memorial Day Weekend, raised almost $22,000 for two charities, St. Jude Children’s Research Hospital and the Boys & Girls Clubs of Georgia. This year’s MomoCon was the most attended in the show’s history, with more than 39,000 gamers, animation fans, and cosplayers filling the Georgia World Congress Center.

Spur, a speculative office program on the third floor of 100 Peachtree in Downtown is complete and available for lease. JLL engaged four local architects to develop the four office suites ranging from 2,616 square feet to 4,222 square feet. The offices have reconfigurable and open floor plans, an indoor park with synthetic grass, floor-to-ceiling glass walls, an electric fireplace, a café, and an open reception area dubbed “the porch.” For information, visit zellergrp.com/100peachtreestreet.