Zeto brings text-based solution to homeowners’ to-do lists

By Maija Ehlinger

Christian Ries is no stranger to building at the intersection of property and technology. His latest startup, fresh out of Atlanta Ventures Studio, is designed specifically for the “busy technology-savvy homeowner.”

Zeto launched in Atlanta as a home management company that uses text messaging to get homeowners connected to the services they need around the house.

Each homeowner is given a “Home Manager” who in turn deals with the scheduling and managing of maintenance and other work that needs to be done.

A user might text about a growing number of household tasks – like calling a plumber, getting a new HVAC unit, or ordering firewood – and that home manager will handle working directly with a trusted vendor.

Opting for text message communication came from a better understanding of how households think about getting through a growing “to do” list. Zeto was born from the lessons Ries learned as the founder of property management startup Jonny On It, which he closed during the pandemic.