40-story mixed-use tower proposed in Midtown

lowest level of the parking deck, more art and greenery along 15th.

SCAD’s proposed expansion of its Digital Media Center will add 3,500 square feet to the existing 60,000-square-foot building at 1116 West Peachtree Street. Taking design cues from the recently completed SCAD 40 building, the stucco-clad two-story expansion will include new signage and architectural lighting to accent the building at night. The project was approved by the DRC with recommendations for more lighting and landscape improvements.

The Midtown Development Review Committee finished out 2019 with presentations for three new projects: a new 40-story mixed-use tower near the Arts Center MARTA Station, SCAD’s Digital Media Center, and a new 20-story student housing project accommodating almost 800 students.

According to a recap provided by Midtown Alliance, the biggest project on the table at the Dec. 11 meeting was from Hanover Company: a 40-story mixed-use tower at the southwest corner of West Peachtree and the planned extension of 15th Street. The project at 1230 West Peachtree would have 8,600 square feet of ground floor retail uses at the street corner with 258,000 square feet of office, 328 apartment units and a 793-space parking deck. Construction would begin in 2021 to coordinate with the planned extension of 15th Street. The DRC commended the design team for the building’s overall architecture, but did suggest a few design modifications to both meet code and improve the street level experience, including a pedestrian connection from 15th Street to the

Chicago-based Core Campus is entering the Midtown market for private off-campus student housing project called Hub on Campus project at 960 Spring Street at the corner of Peachtree Place. The site is directly across the street from two other student housing developments –The Mark and University House. Hub on Campus would feature 278 units (784 beds) and 5,600 square feet of ground floor retail along Spring Street. The DRC recommended several modifications to enhance the street-level retail and eliminate small alcoves that could present public safety challenges. Landscaping, more security and green screening for the wall of the parking garage facing Spring and 10th streets was also recommended. The applicant will provide updated plans for further review by the committee in the new year.

▲The former Turner Broadcasting campus on Techwood Drive in Midtown was dedicated to its founder, Ted Turner, at a ceremony on Dec. 6. The name Turner Broadcasting ceased to exist after the company was purchased by AT&T and the building is now home to its subsidiary WarnerMedia. In addition to the campus dedication, WarnerMedia unveiled a commissioned mural portrait of Ted Turner by famed artist JEKS, and announced a $550,000 gift to the University of Georgia, establishing Ted Turner Exhibition Hall & Gallery at UGA’s Library, the Ted Turner Scholarship Fund to students at UGA’s Grady College of Journalism & Mass Communication and WarnerMedia’s Ted Turner Maverick

Internship, in partnership UGA’s Grady College of Journalism & Mass Communication.

The real estate investment and management firm behind Ponce City Market has launched a new online direct-to-consumer investment platform called Jamestown Invest. The initiative will provide U.S.-based investors the opportunity to directly invest in Jamestown real estate for the first time across a variety of national markets. The first target acquisitions for the fund are Southern Dairies, a historic five-building, 79,000-plus square foot creative office campus located in Old Fourth Ward, and the Upper Westside Portfolio, featuring more than 223,000-plus square feet of loft office, showroom, and warehouse space. To learn more, JamestownInvest.com.

The Metro Atlanta Chamber and ChooseATL have launched a new series on its social media platforms called Atlanta Made, which showcases individuals who are making their mark in the region. The first two profiles were on Qoins’ CEO and Founder Christian Zimmerman and Axis Replay’s CEO and Founder Allie Young. Visit @ChooseATL on Twitter and Instagram to follow the series.

Italian accessories brand Max Stanco has opened at Phipps Plaza in Buckhead. The 1,700 square foot location offers high-end artisan leather shoes and travel and sports bags for men and women. Fashion brands Tom Ford and Dolce & Gabbana have also opened at the mall.

JLL has announced that technology company Square, Inc. is expanding its presence by 26,000 square feet at BB&T Tower at Atlantic Station. Through this expansion, the company will almost double its presence at the tower, bringing the total occupied space to 55,000 square feet.

London-based indoor mini-golf experience Puttshack has signed its first American lease at The Interlock development in West Midtown. Puttshack will occupy more than 25,000 square feet and will feature four unique nine-hole competitive mini-golf courses complemented by food and beverage offerings and a private event space for hosting social and corporate events.

Atlanta Land Trust and Latin American Association have been named as the 2019 Bank of America Neighborhood Builder awardees in celebration of their 100 years in Atlanta. The nonprofits were selected for their work to address issues fundamental to economic mobility, ensuring opportunities are within reach for all Atlantans. As an awardee, each organization receives a $200,000 grant, a year of leadership training for the executive director and an emerging leader at the organization, a network of peer organizations across the U.S., and the opportunity to access capital to expand their impact.

Cobbler Union, the Atlanta-based luxury footwear and leather accessories brand, has opened a pop-up shop at The Shops Buckhead Atlanta. Open through summer 2020, this will be Cobbler Union’s second shop, with an existing brick-and-mortar at Ponce City Market. The pop-up shop will offer drivers, sneakers, and accessories in an 827 square foot shop.

Golf equipment company PXG is now open at Lenox Square in Buckhead. The 3,000 squarefoot location includes two state-of-the-art fitting bays, a putting green and an expansive retail area.

Boardroom Salon for Men will open its latest location at Madison Yards on Memorial Drive this month. Boardroom is a combination oldtime barbershop and a country club where men can relax, unwind, and enjoy a haircut, shave, or spa service. The salon features dark wood paneling, plush leather chairs, pool table, chessboard, complimentary beverage, and more. There are locations already open in Buckhead and on North Druid Hills. For more information, visit boardroomsalon.com.