Your Home MY PRIORITY The Diane Peurach Home Experience
Diane Peurach 248-953-5405
dpeurach@maxbroock.com dianepeurach.maxbroock.com
Resume skills
MLS Database local market expertise communication customer-service-focused negotiation risk analysis high-level of sales experience buyer trends interior staging
awards
President’s Council of Excellence, 2016-2026 Top 5% of Realtors in USA, 2016-2024 Diamond Producer, 2021, 2023, 2024 Gold Award, 2022
contact
DIANE PEURACH realtor
Diane is an expert Listing Agent and Buyer’s Agent helping people relocate to the area, buy their first home, upsize/downsize, and investment properties. She has played, lived, and worked in Bloomfield Hills, West Bloomfield, and Troy for 40+ years and would love to share her knowledge of these communities and the surrounding tri-county areas with you and your family. Her fun, friendly, and outgoing personality paired with her passion for interior staging and decorating shows her enthusiasm and passion for Real Estate.
248-953-5405
dpeurach@maxbroock.com dianepeurach.maxbroock.com
work experience
Associate Broker, Max Broock Realtors 2015-Present Secretary, Board of Directors, Middle Straits Lake Improvement Association
academic background Associate Broker, State of Michigan
Licensed Real Estate Salesperson, State of Michigan BS in Dietetics, University of Kentucky
what clients are saying
Prepping & Showing the Home EXTERIOR The condition of your home’s exterior is most important when it comes to buyer appeal. ▪ Easy to read house number ▪ Eaves, troughs, and downspouts in good repair ▪ Garage/carport clean and tidy ▪ Litter picked up ▪ Cracked or broken window panes replaced ▪ Doorbell and door hardware in good repair ▪ Fresh trim paint on doors, window frames, fascia, etc ▪ Lawn moved, edged, and weeded frequently ▪ Overgrown shrubbery cut back (to show as much of the exterior as possible) ▪ Seasonal flowers or ground cover planted (this is an inexpensive way to add a personal touch) ▪ Stucco water stains repaired (can be done using a mild bleaching agent) ▪ Roof inspected for necessary repairs and any visible broken shingles or tiles replaced ▪ Fences mended and painted
INTERIOR Warm, welcoming interiors will help buyers envision themselves living in a home. ▪ Draperies and window shades open (during daylight hours) ▪ Lights turned on and bulbs replaced with high wattage bulbs where needed ▪ Doors between rooms open (to give an inviting feeling) ▪ Fresh flowers placed on kitchen table and/or in the living room ▪ Bathroon towels folded and toilet lid down ▪ Items not included in the sale replaced or tagged with “to be replaced with...” or “not included” signs ▪ Floors cleaned ▪ Garbage containers emptied ▪ Valuable property out of reach, out of sight, or locked away ▪ Pets absent or contained (during showings) ▪ Beds made and clothes picked up ▪ Fireplace lit (in cooler weather) ▪ Chipped plaster and paint touched up and repaired ▪ Leaky taps and toilets repaired ▪ Burned out light bulbs replaced ▪ Squeaky doors oiled ▪ Mirrors, fixtures, and taps cleaned and polished ▪ Seals around tubs and basins in good repair ▪ Closets and cupboards neat and tidy ▪ Torn screens repaired or replaced ▪ Repaint the house with white or light pastels to help the interiors look larger ▪ Countertops neat and polished ▪ Appliances cleaned
Diane did an exceptional job in helping our family find our perfect forever home after YEARS of searching as well as sell our current home in less than a week. We connected randomly in seeing a property and were taken by her knowledge, kindness, and hard work ethic. She knew very quickly about our styles and what we would be interested in. She always made herself available to see houses and was very communicative for the entire process. We have met with other real estate agents that do not even come close to her- my husband and I are sad we won’t be able to communicate with her as much as she really feels like family. Forever grateful for her and her help. You will not regret using her as your agent. Holland St & Bacon Ave. Buyer/Seller I recently had the pleasure of working with Diane Peurach as my selling agent, and I couldn’t be happier with the experience. From start to finish, Diane demonstrated professionalism, expertise, and genuine care for my needs. Jones Rd. Seller Diane was great. Personable, responsive, and honest. She approaches situations pragmatically but also is willing to advocate for solid outcomes for her clients. We’ve now closed three transactions with Diane and every one has resulted in a great outcome. Pleasant Dr & Riverside Dr. Buyer/Seller I had a great experience selling a family home with Diane! She was knowledgeable, helpful and professional throughout the process. She also came to the rescue when I had a couple hiccups that needed to be addressed quickly. Thanks, Diane, for all you did for me and my family! Franklin Rd. Seller Diane was wonderful to work with prompt, professional, knowledgeable, and hard working! She went above and beyond to make sure I was comfortable with the asking and selling price. She explained each offer in detail. I would highly recommend Ms. Peurach she made a stressful situation manageable, easy, and fast! Peppermill Ln. Seller
Check out
more testimonials
B U Y E R AC T I V I T Y
our story For nearly a century, we have proudly served Michigan, building our company on three foundational pillars: Family, Innovation, and Success. Elsea Realty was established in 1929 on Fort Street in Detroit by Staunton Elsea. In 1969, his son, Dick, orchestrated a significant merger, combining three prominent firms with Elsea Realty to form the Real Estate One brand. By 1999, Dick’s sons, Stuart and Dan, took the helm as co-presidents, continuing the family legacy. Now entering our fourth generation as a family-owned business, we see Stuart and Dan’s children learning the trade from the ground up. Stuart’s sons are making significant strides: Evan launched HouseHop, our iBuyer program, while Erik serves as Managing Broker at our Rochester branch. Dan’s daughter, Camille Peterek, is the Assistant Manager at Max Broock Birmingham, and her sister Caroline resides in Chicago. The Real Estate One Family of Companies encompasses six brands: Real Estate One, Max Broock, Johnstone & Johnstone, Remerica, MBA Realty, and the Charles Reinhart Company. Additionally, our HomeSuite division provides comprehensive real estate services, including John Adams Mortgage, Capital Title Insurance Agency, Insurance One, Relocation America International, and Rental Management One. Our company-wide family is dedicated to core values of excellence, caring, integrity, teamwork, and empowerment. These principles have consistently earned us a place among the top 10 “Michigan Top Workplaces” since 2011. Each day, we strive to fulfill our mission to the fullest.
0
1
2
3
4
5
6
7
8
9
10
TIME ON MARKET
Your First Price Should Be Your Best Price
Your listing will get the most traffic within the first 14 days on the market. Reach 100% of the buyers your first day on the market to ensure a timely sale.
Understand the Comparative Market Analysis
We will review the detailed market analysis that was prepared for your home using the criteria that an appraiser will use to determine price.
Take all Aspects of your House into Account
Small yard or busy street? Some things we can't change and we may need to make up for "lessthan-desirable" aspects with a lower asking price.
Think like a Home Buyer
What are the things that you value in a home? Is it a large yard, an updated kitchen or a view? These are likely the same things that your buyer values as well.
Looks Matter
Today's marketing trends show that a home’s condition and appearance plays a major role on what a buyer is willing to pay. Sometimes a fresh coat of paint will go a long way with a buyer.
timeline 01 Offer Review - Discuss price and terms - Review pre-approval - Review inclusions or exclusions - Discuss earnest money deposit
02 Negotiations/ Counter - Counter offer - Verbal agreement doesn't count - Diligently work to negotiate the best possible terms and price for your home.
03 Offer Acceptance - Buyer documentation provided to lender - Buyer application made with lender - Preliminary title requested
04 Investigations - Buyer performs applicable inspections such as: general home, radon, sewer line, and well & septic inspections. - Perform due diligence on title, schools, taxes, local area etc. - Negotiate any repairs and/or concessions
05 Other Activities - Appraisal conducted and reviewed - Buyer underwriting review - Title work reviewed - Mortgage payoff submitted
06 Prep for Closing - Buyer reviews closing disclosure - Buyer schedules utilities to be transferred
07 Closing - To be done in person - Bring driver's license to closing - Sign closing documents - Proceeds received
08 Occupancy - If applicable, stay in the home after closing - Notice to buyer when key exchange can take place - Buyer schedules utilities to be transferred - Final water read appointment - Buyer completes final key exchange walkthrough
goals for the future
01
multistep marketing
Property Assessment Knowing what you are selling is key. We look at the home carefully to figure out what the selling points are and then focus on key features that attracted you to the property originally. We conduct thorough analysis of the local market to price your home competitively.
02
05
Buyer Trend Migration
Enhanced Advertising
We take extra time upfront to plan your marketing by using a customized, data driven approach that is focused on who will purchase your home. This targeted marketing approach will allow for the most exposure in the shortest amount of time.
It is essential to list your home online, especially on the four biggest real estate search portals on the web: Realtor, Trulia, Zillow, and Yahoo. Our brokerage pays a fee each month to enhance your listing, which will give your home more exposure at the top of search results, give potential buyers more details about your home and provide more visual advertising. Also, buyers will have the opportunity to find out more by contacting us directly.
03
08
Free-Staging Consultation Potential buyers must be able to envision themselves living in the home. To assist you in preparing your home, we will complete a free staging consultation. During our walkthrough we will give you advice on repairs to make, decluttering to address and staging tips to show your home in the best light.
04 Photo | Drone | Video First impressions are essential. If a buyer isn’t sold on the images they see online, chances are they will move on. Our professional photographer/videographer creates comprehensive photo and video walkthroughs of homes, focusing on the layout to provide additional context that photos alone cannot. Complementing these videos, drone-captured aerial imagery elevates your property by offering a better sense of the land, making it 68% more likely to sell according to MLS statistics.
06 Social Network Marketing We use social networking sites to get the word out about your home. We have profiles on Instagram, Facebook, LinkedIn, Pinterest and Twitter. Using these sites gives you a ton of exposure and gets your listing in front of the right people.
07 Full Color Brochure Every listing gets a high-quality, full-color brochure designed by our Marketing Team, to attract potential buyers. We write captivating descriptions that emphasize your home’s unique features.
Public Open Houses Open Houses are not just for nosey neighbors, sure a neighbor or two will stop by and tour through but that's a good thing! The more foot traffic we can have going through your home the better we are able to gauge the temperature of your listing. There may be a room that feels dark or someone that can't envision how the furniture layout should be, these are all great opportunities to get in front of the criticism so your home is perfect for the right buyer. In addition to feedback, extra marketing and directional signage always intrigues home buyers!
09 Follow Up and Negotiate Our commitment doesn’t end with showings; we ensure every lead is followed up and every offer is negotiated to your advantage.
01
multistep marketing
Property Assessment Knowing what you are selling is key. We look at the home carefully to figure out what the selling points are and then focus on key features that attracted you to the property originally. We conduct thorough analysis of the local market to price your home competitively.
02
05
Buyer Trend Migration
Enhanced Advertising
We take extra time upfront to plan your marketing by using a customized, data driven approach that is focused on who will purchase your home. This targeted marketing approach will allow for the most exposure in the shortest amount of time.
It is essential to list your home online, especially on the four biggest real estate search portals on the web: Realtor, Trulia, Zillow, and Yahoo. Our brokerage pays a fee each month to enhance your listing, which will give your home more exposure at the top of search results, give potential buyers more details about your home and provide more visual advertising. Also, buyers will have the opportunity to find out more by contacting us directly.
03
08
Free-Staging Consultation Potential buyers must be able to envision themselves living in the home. To assist you in preparing your home, we will complete a free staging consultation. During our walkthrough we will give you advice on repairs to make, decluttering to address and staging tips to show your home in the best light.
04 Photo | Drone | Video First impressions are essential. If a buyer isn’t sold on the images they see online, chances are they will move on. Our professional photographer/videographer creates comprehensive photo and video walkthroughs of homes, focusing on the layout to provide additional context that photos alone cannot. Complementing these videos, drone-captured aerial imagery elevates your property by offering a better sense of the land, making it 68% more likely to sell according to MLS statistics.
06 Social Network Marketing We use social networking sites to get the word out about your home. We have profiles on Instagram, Facebook, LinkedIn, Pinterest and Twitter. Using these sites gives you a ton of exposure and gets your listing in front of the right people.
07 Full Color Brochure Every listing gets a high-quality, full-color brochure designed by our Marketing Team, to attract potential buyers. We write captivating descriptions that emphasize your home’s unique features.
Public Open Houses Open Houses are not just for nosey neighbors, sure a neighbor or two will stop by and tour through but that's a good thing! The more foot traffic we can have going through your home the better we are able to gauge the temperature of your listing. There may be a room that feels dark or someone that can't envision how the furniture layout should be, these are all great opportunities to get in front of the criticism so your home is perfect for the right buyer. In addition to feedback, extra marketing and directional signage always intrigues home buyers!
09 Follow Up and Negotiate Our commitment doesn’t end with showings; we ensure every lead is followed up and every offer is negotiated to your advantage.
timeline 01 Offer Review - Discuss price and terms - Review pre-approval - Review inclusions or exclusions - Discuss earnest money deposit
02 Negotiations/ Counter - Counter offer - Verbal agreement doesn't count - Diligently work to negotiate the best possible terms and price for your home.
03 Offer Acceptance - Buyer documentation provided to lender - Buyer application made with lender - Preliminary title requested
04 Investigations - Buyer performs applicable inspections such as: general home, radon, sewer line, and well & septic inspections. - Perform due diligence on title, schools, taxes, local area etc. - Negotiate any repairs and/or concessions
05 Other Activities - Appraisal conducted and reviewed - Buyer underwriting review - Title work reviewed - Mortgage payoff submitted
06 Prep for Closing - Buyer reviews closing disclosure - Buyer schedules utilities to be transferred
07 Closing - To be done in person - Bring driver's license to closing - Sign closing documents - Proceeds received
08 Occupancy - If applicable, stay in the home after closing - Notice to buyer when key exchange can take place - Buyer schedules utilities to be transferred - Final water read appointment - Buyer completes final key exchange walkthrough
goals for the future
B U Y E R AC T I V I T Y
our story For nearly a century, we have proudly served Michigan, building our company on three foundational pillars: Family, Innovation, and Success. Elsea Realty was established in 1929 on Fort Street in Detroit by Staunton Elsea. In 1969, his son, Dick, orchestrated a significant merger, combining three prominent firms with Elsea Realty to form the Real Estate One brand. By 1999, Dick’s sons, Stuart and Dan, took the helm as co-presidents, continuing the family legacy. Now entering our fourth generation as a family-owned business, we see Stuart and Dan’s children learning the trade from the ground up. Stuart’s sons are making significant strides: Evan launched HouseHop, our iBuyer program, while Erik serves as Managing Broker at our Rochester branch. Dan’s daughter, Camille Peterek, is the Assistant Manager at Max Broock Birmingham, and her sister Caroline resides in Chicago. The Real Estate One Family of Companies encompasses six brands: Real Estate One, Max Broock, Johnstone & Johnstone, Remerica, MBA Realty, and the Charles Reinhart Company. Additionally, our HomeSuite division provides comprehensive real estate services, including John Adams Mortgage, Capital Title Insurance Agency, Insurance One, Relocation America International, and Rental Management One. Our company-wide family is dedicated to core values of excellence, caring, integrity, teamwork, and empowerment. These principles have consistently earned us a place among the top 10 “Michigan Top Workplaces” since 2011. Each day, we strive to fulfill our mission to the fullest.
0
1
2
3
4
5
6
7
8
9
10
TIME ON MARKET
Your First Price Should Be Your Best Price
Your listing will get the most traffic within the first 14 days on the market. Reach 100% of the buyers your first day on the market to ensure a timely sale.
Understand the Comparative Market Analysis
We will review the detailed market analysis that was prepared for your home using the criteria that an appraiser will use to determine price.
Take all Aspects of your House into Account
Small yard or busy street? Some things we can't change and we may need to make up for "lessthan-desirable" aspects with a lower asking price.
Think like a Home Buyer
What are the things that you value in a home? Is it a large yard, an updated kitchen or a view? These are likely the same things that your buyer values as well.
Looks Matter
Today's marketing trends show that a home’s condition and appearance plays a major role on what a buyer is willing to pay. Sometimes a fresh coat of paint will go a long way with a buyer.
what clients are saying
Prepping & Showing the Home EXTERIOR The condition of your home’s exterior is most important when it comes to buyer appeal. ▪ Easy to read house number ▪ Eaves, troughs, and downspouts in good repair ▪ Garage/carport clean and tidy ▪ Litter picked up ▪ Cracked or broken window panes replaced ▪ Doorbell and door hardware in good repair ▪ Fresh trim paint on doors, window frames, fascia, etc ▪ Lawn moved, edged, and weeded frequently ▪ Overgrown shrubbery cut back (to show as much of the exterior as possible) ▪ Seasonal flowers or ground cover planted (this is an inexpensive way to add a personal touch) ▪ Stucco water stains repaired (can be done using a mild bleaching agent) ▪ Roof inspected for necessary repairs and any visible broken shingles or tiles replaced ▪ Fences mended and painted
INTERIOR Warm, welcoming interiors will help buyers envision themselves living in a home. ▪ Draperies and window shades open (during daylight hours) ▪ Lights turned on and bulbs replaced with high wattage bulbs where needed ▪ Doors between rooms open (to give an inviting feeling) ▪ Fresh flowers placed on kitchen table and/or in the living room ▪ Bathroon towels folded and toilet lid down ▪ Items not included in the sale replaced or tagged with “to be replaced with...” or “not included” signs ▪ Floors cleaned ▪ Garbage containers emptied ▪ Valuable property out of reach, out of sight, or locked away ▪ Pets absent or contained (during showings) ▪ Beds made and clothes picked up ▪ Fireplace lit (in cooler weather) ▪ Chipped plaster and paint touched up and repaired ▪ Leaky taps and toilets repaired ▪ Burned out light bulbs replaced ▪ Squeaky doors oiled ▪ Mirrors, fixtures, and taps cleaned and polished ▪ Seals around tubs and basins in good repair ▪ Closets and cupboards neat and tidy ▪ Torn screens repaired or replaced ▪ Repaint the house with white or light pastels to help the interiors look larger ▪ Countertops neat and polished ▪ Appliances cleaned
Diane did an exceptional job in helping our family find our perfect forever home after YEARS of searching as well as sell our current home in less than a week. We connected randomly in seeing a property and were taken by her knowledge, kindness, and hard work ethic. She knew very quickly about our styles and what we would be interested in. She always made herself available to see houses and was very communicative for the entire process. We have met with other real estate agents that do not even come close to her- my husband and I are sad we won’t be able to communicate with her as much as she really feels like family. Forever grateful for her and her help. You will not regret using her as your agent. Holland St & Bacon Ave. Buyer/Seller I recently had the pleasure of working with Diane Peurach as my selling agent, and I couldn’t be happier with the experience. From start to finish, Diane demonstrated professionalism, expertise, and genuine care for my needs. Jones Rd. Seller Diane was great. Personable, responsive, and honest. She approaches situations pragmatically but also is willing to advocate for solid outcomes for her clients. We’ve now closed three transactions with Diane and every one has resulted in a great outcome. Pleasant Dr & Riverside Dr. Buyer/Seller I had a great experience selling a family home with Diane! She was knowledgeable, helpful and professional throughout the process. She also came to the rescue when I had a couple hiccups that needed to be addressed quickly. Thanks, Diane, for all you did for me and my family! Franklin Rd. Seller Diane was wonderful to work with prompt, professional, knowledgeable, and hard working! She went above and beyond to make sure I was comfortable with the asking and selling price. She explained each offer in detail. I would highly recommend Ms. Peurach she made a stressful situation manageable, easy, and fast! Peppermill Ln. Seller
Check out
more testimonials
Resume skills
MLS Database local market expertise communication customer-service-focused negotiation risk analysis high-level of sales experience buyer trends interior staging
awards
President’s Council of Excellence, 2016-2026 Top 5% of Realtors in USA, 2016-2024 Diamond Producer, 2021, 2023, 2024 Gold Award, 2022
contact
DIANE PEURACH realtor
Diane is an expert Listing Agent and Buyer’s Agent helping people relocate to the area, buy their first home, upsize/downsize, and investment properties. She has played, lived, and worked in Bloomfield Hills, West Bloomfield, and Troy for 40+ years and would love to share her knowledge of these communities and the surrounding tri-county areas with you and your family. Her fun, friendly, and outgoing personality paired with her passion for interior staging and decorating shows her enthusiasm and passion for Real Estate.
248-953-5405
dpeurach@maxbroock.com dianepeurach.maxbroock.com
work experience
Associate Broker, Max Broock Realtors 2015-Present Secretary, Board of Directors, Middle Straits Lake Improvement Association
academic background Associate Broker, State of Michigan
Licensed Real Estate Salesperson, State of Michigan BS in Dietetics, University of Kentucky
Your Home MY PRIORITY The Diane Peurach Home Experience
Diane Peurach 248-953-5405
dpeurach@maxbroock.com dianepeurach.maxbroock.com