JOURNEY
Every canvas is a all its own
– Helen Frankenthaler
ARE YOU LOOKING...
... past today and thinking about how real estate will be bought and sold 10 years from now?
... for a company with strength and stability to withstand whatever comes next and has the foresight to be ready for a market change and a changing consumer?
... for a brokerage partner who’s big enough to invest in technology and services for you and your clients, yet local enough to still be community-involved and people-focused?
for guidance and coaching – having support to help you through all the phases of business and your career?
... for flexibility in how you do your work yet not wanting to be left alone to figure out everything yourself?
“Life is art. Paint your dreams.”
Why are we the best place to grow your real estate career?
Because your job is to serve clients, our job is to serve
YOU
You never know what a day will bring, especially in the world of real estate.
The days are unpredictable, intense and challenging. But they’re also fun, meaningful and rewarding.
While the days are always different, the intentions are the same…
+ Give your clients the best of the best.
+ Be happy with your work and purpose.
+ Earn more money to support a great life.
Who you spend your time with and where you spend it matters. Be with us. Let’s make every day count.
The days quickly add up, and so do the numbers…
10
average sales units per agent
We are a group of the most productive salespeople –66% higher than the industry average, and 6th nationally among large brokers. 2025 RealTrends Verified
94 Happy people stay. It’s as simple as that. agent retention rate %
97
net promoter score
Happy family members lead to happy clients too!
Our Listen 360 client survey score – NPS above 20 is great, 50 is amazing, over 80 world class. For reference, Apple is 68.
Our size & history mean
“
Why does it matter that we’re Michigan’s largest and leading broker?
GROWTH &
The reason our companies have thrived in all kinds of markets is due to our constant will to innovate and adopt new strategies, technologies and business models.”
– Dan Elsea, President, Brokerage Services
Through the decades, our innovation is key to our legacy
Our innovative history
Multi-agent offices with shared listings
Introduced the first branch office in Detroit
Used direct mail for both marketing and recruiting
Published first-inthe-nation home guide 1930s
Own commercial/ investment division
In-house closing department
Began in-house real estate training
Broke glass ceiling hiring women Realtors 1940s
Opened branch offices in metro Detroit 1950s
Published first of its kind, full color home magazine
Worked with IBM to create Realtron, the nation’s first computerized real estate listing program
First Higher Agent Splits
Television commercials 1960s
The first in Michigan to offer franchise opportunities to real estate brokers
Offered Mortgage, Title and Insurance services
Began the nation’s first free home service contract
Extensive color newspaper advertising 1970s
independent private broker nationwide
branch offices #1 brokerage in Michigan
for you STABILITY
Every day is full of making a lot of little decisions, but it’s not every day you make a big decision like partnering with a new brokerage. To help you weigh your options, consider this:
+ We’ve been Michigan’s market leader for almost 100 years.
+ We innovate for tomorrow, today.
+ We’ve weathered the rainiest of days, and have always persevered to see the next sunny ones.
We’ve been around the longest. That’s experience. And we’ve been the best for the longest. That’s legacy.
Realtors & staff
1980s
Added Relocation services
Offered in-house legal counsel and implemented a legal defense fund program
Created targeted luxury marketing
1990s
Introduced company website
Founding member of LeadingRE and Luxury Portfolio
Diversified market share with multiple brands
Offered unique programs for builders/developers
Established 100% compensation models
2000s
Offered personalized agent websites
HR support for agents with teams
Started in-house market research team providing monthly local market updates
Added agent benefits – 401K, retirement + more
Award winning online education platform
Commercial/ business opportunities
Started a mortgage bank to fund our own mortgages
2010s
Customized, CRM/CMA
Began lead generation Customer Care department
Check-less EMDs
App-based business management
Added residential/ vacation property management
Introduced office marketing specialists
First i-buyer program in the state
Began personal agent branding services
Guaranteed Cash offers and Bridge
Loans to create more listings
Certified 45 business coaches
Provided menu of services program
Remote paperless closings
Introduced transaction coordinators
Expanded commercial group
Surround yourself with
EXCEPTIONAL PEOPLE
How do you scale an exceptional business?
Getting to the next level of entrepreneurship takes more than just ambition. It takes a team. Your team will include:
+ Committed leaders that are connected and involved with their sleeves rolled up, ready to dive into every detail.
+ Dedicated managers who are there when you need them for that day-to-day strategy and guidance.
+ Support staff at both the branch and headquarters, who are collectively helping the day run smoothly.
100
percent of our managers are certified coaches %
Our managers are all certified leadership coaches, so they can help you confidently navigate the twists and turns of our industry.
1
to 10
support staff to Realtor ratio
You’ll be seen by an extensive support staff who can help design your business plan, set up your group benefits, assist with challenging deals, respond to your suggestions and see your concerns.
SCOTT
ERIK
BONNIE
STUART
RENEA
DANETTE
RANDY
JODI
CAMILLE
LISA
JENNIFER