Rental Housing - September 2014

Rental

Housing EAST BAY RENTAL HOUSING ASSOCIATION | SEPTEMBER 2014

RIDING the TECH WAVE

How tech is changing the way you manage your properties

PLUS: ARE YOU PRACTICING ONLINE SAFETY IN YOUR RENTAL BUSINESS? STILL PLENTY OF ROOM FOR GROWTH IN THE MULTIFAMILY MARKET

925-344-5755 877-264-6964

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Contents

SEPTEMBER 2014

East Bay Rental Housing Association Volume XI, Number 9 September 2014 EBRHA OFFICE

Features & Columns

360 22nd Street, Suite 240 Oakland, CA 94612 tel 510.893.9873 | fax 510.893.2906 www.ebrha.com EBRHA STAFF EXECUTIVE DIRECTOR

Jill Broadhurst | jbroadhurst@ebrha.com DIRECTOR OF STRATEGIC PARTNERSHIPS

Tina Bocheff | tbocheff@ebrha.com PUBLICATIONS & COMMUNICATION PRODUCER

Esteban Cortez | ecortez@ebrha.com ACCOUNTING MANAGER

Cathy Hayden | chayden@ebrha.com EDUCATION & MEMBER MANAGER

Tori Blanca | tblanca@ebrha.com MEMBERSHIP & ADMINISTRATIVE ASSISTANT

Evangelina Salazar | esalazar@ebrha.com EBRHA OFFICERS

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Another Tech Wave is Here

Strong Rents, Low Inventory

BY PIERRE CALZADILLA

BY GRANT CHAPPELL

PRESIDENT Wayne C. Rowland 2ND VICE PRESIDENT Luke Blacklidge TREASURER Jack Schwartz SECRETARY Fred Morse EBRHA DIRECTORS

Mark Almeida, Symon Chang, Reggie Hairston, Carmen Madden, Conor Murphy, Rick Philips, Sarah Picker, Judy Shaw, Abbe Sultan, Menna Tesfatsion, Mila Zelkha PUBLISHED BY

Wayne C. Rowland PRODUCED BY

26

EBRHA Communications Committee Tina Bocheff, Jill Broadhurst, Esteban Cortez, Wayne C. Rowland MANAGING EDITOR Jill Broadhurst EDITOR Tina Bocheff

A Guide to Protecting Information

ART DIRECTOR & COPY EDITOR Esteban Cortez ADVERTISING

Features & Columns 8

NEWS

EBRHA is Interested in Sharing Your Story 10

HEALTH & SAFETY

BY SERENA CHEN

30

A Path to Smoke-free TECH TALK

Management Made Easy

4 RENTAL HOUSING

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Rental Housing (ISSN 1930-2002-Periodicals Postage Paid at Oakland, California. POSTMASTER: Send address changes to RENTAL HOUSING, 360 22nd Street, Suite 240, Oakland, CA 94612.

32

ESQ&A

BY FRED FELLER

Cash for Keys

Events & Directory 36 COMMUNITY CALENDAR 38 M EMBER DIRECTORY 42 M EMBERSHIP APPLICATION 42 A D INDEX

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Rental Housing is published monthly for $36 per year by the East Bay Rental Housing Association (EBRHA), 360 22nd Street, Suite 240, Oakland, CA 94612.

Rental Housing is not responsible for the return or loss of submissions or artwork. The magazine does not consider unsolicited articles. The opinions expressed in any signed article in Rental Housing are those of the author and do not necessarily reflect the viewpoint of EBRHA or Rental Housing.

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal service or other expert assistance is required, the services of a competent person should be sought. Acceptance of an advertisement by this magazine does not necessarily constitute any endorsement or recommendation by EBRHA, express or implied, of the advertiser or any goods or services offered.

Published monthly, Rental Housing is distributed to the entire membership of EBRHA. The contents of this magazine may not be reproduced without permission. Publisher disclaims any liability for published articles. Printed by Jostens Printing Co. Copyright Š 2014 by EBRHA. All rights reserved.

COVER ILLUSTRATIONS: CANSTOCKPHOTO.COM

Tina Bocheff | 510.318.8303

BY SANDY GLOVER

contributors PIERRE CALZADILLA Pierre Calzadilla is the Sr. Manager at Trulia Rentals, and is an expert in the real estate industry. Throughout Pierre’s 10+ years in real estate, he has seen the market change tremendously, specifically in how real estate consumers search, what they want, and how they engage with real estate professionals in their apartment or home search.

GRANT CHAPPELL Grant Chappell is the vice president of NAI Northern California. Since 2005, Grant has focused on East Bay apartment opportunities for his clients. Grant also serves on the Board of CEI, the Center for Elders’ Independence, a local nonprofit providing PACE Care to seniors in Alameda County. In his free time, Grant enjoys skiing, golf, biking and traveling.

SERENA CHEN Serena Chen has been working with residential property owners and managers since 2005 to assist in the adoption of voluntary smoke-free policies for complexes. The Bay Area Smokefree Housing Project, which she directs, has compiled materials developed by property managers for property managers. This includes sample letters, sample house rules language, sample lease addendums, and complaint procedures, as well as resources for tenants on secondhand smoke and smoking cessation.

FRED FELLER Fred Feller received his law degree from Georgetown University Law Center in 1975, where he was an editor of the Georgetown Law Journal. He was a teaching fellow at Stanford Law School before associating with Hanson, Bridgett & Marcus. Thereafter, he was a housing law specialist with the San Francisco Neighborhood Legal Assistance Foundation. Fred specializes in landlord/tenant disputes, premises liability and appeals. He has conducted over 50 trials and appeals.

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Jill Broadhurst, EBRHA’s Executive Director, is running for Oakland City Council This November Oakland needs a pragmatic, balanced voice to advocate for residents and businesses. Do you live in or have a rental property in District 4? Know someone who does? How can you help?

• Consider having a house party in the summer • Put up a lawn sign on all your properties in the District or at its borders • Walk door-to-door or phonebank

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COLUMN

news Register Now for EBRHA’s 8th Annual Trade Expo EBRHA’s 8th Annual Trade Expo

EBRHA is Interested in Sharing Your Story is to share our property owner members’ unique experiences as they navigate the East Bay rental market. Do you have an interesting story to share with other members? Do you go above and beyond when managing your properties or working with your tenants?

Have you overcome a great obstacle as a property owner?

If so, we’d like to hear about it and share your story with our readers. Whether you’re a property owner with a small number of units or the owner of large multifamily buildings, we want to hear from you. To schedule an interview or if you’re interested in writing a column for Rental Housing magazine, please contact Esteban Cortez at ecortez@ ebrha.com.

ONE OF EBRHA’S GOALS

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will be held on Wednesday, October 22 from 3:00 p.m. to 7:00 p.m. at the Greek Orthodox Church in Oakland. This year’s event will feature more than 50 top local vendors, complimentary food and drink, and timely educational workshops.

Ron Kingston, of California Consulting Group and EBRHA’s state lobbyist, will present “New Laws for 2015,” a relevant and informative topic that was standingroom only at last year’s Expo. In addition, EBRHA Board and staff, along with Oakland city officials, will update visitors on recent changes to Oakland rental property ordinances, including significant modifications to capital improvement pass-throughs, debt service and new softstory retrofit rules. Registration is now open, and attendance is free to members and their guests, and only $20 for nonmembers. To register or exhibit, go to www.ebrha.com/expo.

New Financing Available to Oakland Residents for Energy and Water Upgrades Homeowners throughout Alameda County now have access to an innova-

tive new type of financing through CaliforniaFIRST, to help them afford home energy and water efficiency projects along with renewable energy investments.

CaliforniaFIRST uses Property Assessed Clean Energy (PACE) financing. This allows homeowners to secure upfront funding for home efficiency projects, which they repay through a 20-year special line item on their property taxes, instead of with traditional consumer credit. The program is now available through a partnership with 17 counties covering 142 cities (and growing), including Alameda. With CaliforniaFIRST, homeowners will be able to choose a qualified contractor and install a customtailored clean energy project, including the purchase and installation of efficient heating and cooling systems, solar panels, low-flow toilets, home insulation, windows, roofs or electric vehicle charging stations. Through PACE, property own-

ers’ repayments are secured through a special tax assessment repaid by the homeowner through the property tax bill over a maximum of 20 years. In 2012, the City of Oakland’s Energy and Climate Action Plan (ECAP) set a goal of reducing electricity consumption by 32% through renewable generation, conservation and energy efficiency, by the year 2020. More information is available online at CaliforniaFIRST.org. Interested consumers or contractors can call 844-589-7953 from 9:00 a.m. to 6:00 p.m., Monday through Friday.

EBRHA Hosting a Twoday Asbestos Training Workshop EBRHA is hosting a two-day asbestos training workshop on Thursday, September 18 and Friday, September 19, from 8:00 a.m. to 5:00 p.m. This 16-hour mandatory course is individually designed to meet the needs of property maintenance staff as they engage in routine facility maintenance that may require incidental disturbance of asbestos containing materials. This course meets the requirements for accomplishing Class III and Class IV asbestos-related work. Training is accomplished through lectures, use of audiovisual aids, class discussion and hand-on experience. The price for the course is $240 for members and $269 for non-members. Seating is limited and registration is now open at www.ebrha.com.

Save the Date for Our Second Annual Awards Ceremony and Holiday Reception EBRHA’s Annual Awards Ceremony and Holiday Reception is set for

Wednesday, December 3 at 6:00 p.m. Join your fellow EBRHA members, board and staff to honor leaders in the East Bay rental housing community. Awards will be presented to “best-in-class” in the following categories: property owner, vendor, property management company and goodwill ambassador. More details, including venue information, to follow soon. RH

UPCOMING MEETINGS & EVENTS

EBRHA Office Closed

DATE

MONDAY, SEPTEMBER 1

Women’s Auxiliary Luncheon DATE/TIME LOCATION

PRICE

DETAILS

TUESDAY, SEPTEMBER 16, 11:45 A.M. Scott ’s Seafood Restaurant, 2 Broadway, Oakland Auxiliary members: $20; Guests: $35 Contact Anna Alberti at 510-562-1179 for more info

Asbestos—Class III Competency Level Certification DATE/TIME THURSDAY, SEPT. 18 AND FRIDAY SEPT. 19 (2 DAYS) 8:00 A.M. - 5:00 P.M. (BOTH DAYS)

PRICE Members: $240; Non-members: $269 I NSTRUCTOR Richard MacFarlane, Benchmark Environmental Engineering

DETAILS n Limited Seating; Registration required by Friday, Sept. 12.

Class III “Competent Person” worker training is designed for employees that oversee asbestos projects on behalf of an owner or property management company for work involving full abatement or a Class III clean-up where the operations could exceed the Permissible Exposure Limit.

This would normally be a select group of maintenance staff personnel or mid-level management who need to send out bid requests for abatement contractors. At least one person per company should attend.

Membership Meeting DATE/TIME SATURDAY, SEPTEMBER 20, 10:00 A.M. - 3:30 P.M. TOPIC Changes to Oakland Rent Ordinance SPEAKER Clifford Fried, Fried & Williams LLP

DETAILS Members Only; Parking pass available at EBRHA.com

Online Registration at ebrha.com

Unless noted, all events are held at the:

Sign up, pay registration fees and receive reminders online.

EBRHA Education Center 360 22nd St., Suite 240 Oakland

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COLUMN

health & safety

A Path to Smoke-free Guide to navigating Berkeley’s new smoke-free housing law. BY SERENA CHEN

B

erkeley landlords long caught between residents who don’t smoke and those who do discovered a fresh new day on May 1, 2014 when the City’s new smokefree multiunit housing law took effect. The law falls on the side of smokefree air and prohibits smoking in attached residents of two units or more.

Adopted unanimously by the full city council in December 2013, the new law prohibits smoking inside all units, including balconies, porches and decks in all attached housing of two units or more. Smoking is also prohibited in all indoor and outdoor common areas.

All newly initiated leases will be required to have no-smoking provisions and all condominium buyers will be made aware of the law. Existing tenants are given the option of voluntarily signing a “No Smoking” lease addendum. However, those opting not to sign will still be required to follow the new law and can be cited for violations.

If residents wish to file a complaint against a fellow resident who is violating the law, complaint forms are available online at the City of Berkeley website, but must be submitted through the mail. Only mailed-in complaints will be processed and considered. After the first complaint, the alleged violator will be sent a packet reminding him/ her of the new law, and include local and online resources for quitting smoking. If two additional complaints are filed within a six month period, 10 RENTAL HOUSING

| SEPTEMBER 2014 |

then a citation will be issued by the city. Complaints may only be filed by residents living in the building.

The city sent notification of the new law to all Berkeley landlords and condominium owners earlier this year and has set up an easy to navigate page on their website with resources for landlords, including sample lease addendums, letters to tenants, and “No Smoking” signs. Landlords have been tasked with informing all their tenants.

Few People Smoke in Berkeley Over 53% of all Berkeley residents live in multi-unit housing structures (2010 Census) and according to the 2012 CA Health Interview Survey, over 90% of Bay Area adults do not smoke in their own units (2012 California Health Interview Survey – CHIS).

Berkeley’s smoking rate may be even lower since a significantly higher percentage of residents have college degrees or higher than do residents in other Bay Area cities. Seventy percent of adult Berkeley residents have earned at least a 4 year college degree.

Four-year college graduates have a smoking prevalence of 8.5% as compared to the overall Alameda County adult smoking prevalence of 11% in 2011.

Apartment Children Most Exposed to Secondhand Smoke In a study of nicotine exposure in 5,000 children, researchers have found that children living in multi-unit housing had

ebrha.com

a 45% increase in a chemical byproduct of tobacco in their blood compared with children who lived in detached family homes. All the children studied lived in units where no one smoked inside the apartment itself, meaning that the exposure was occurring primarily from secondhand smoke drifting in from other units.

The asthma hospitalization rate in Berkeley for African American children over five years old is nine times higher than that for white children. Exposure to secondhand smoke exacerbates, and in some cases, actually causes asthma according to the US Surgeon General.

Reducing smoke in attached housing should help.

The new law was passed to give residents the same smokefree air protections provided by the State’s and City of Berkeley’s secondhand smoke laws, which cover workplaces and public places like restaurants, bars, doorways and parks. While Californians have been estimated to spend 69% of their time at home, the home has the least protections when it comes to nonconsensual secondhand smoke exposures.

Secondhand Smoke As much as 65% of air in any given living unit is shared from other units in the building, according to studies of air movement in apartment buildings—so it is virtually impossible to block the smoke pollution from contaminating the air in neighboring units. With shared ventilation and HVAC systems, secondhand smoke can travel several floors and through cracks, lighting and plumbing fixtures and air shafts.

As community awareness of the scientifically verified health hazards posed by secondhand smoke have increased over the past two decades, so has the demand for smokefree housing.

Protections in Housing California’s Smokefree Workplace Act, which took effect in 1995 was the nation’s first statewide law, but it took 16 years before the State passed a law addressing smoking in multi-unit housing.

In 2011, SB 332 (Padilla) was passed, giving landlords clear and explicit legislative backing to adopt smokefree

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SEPTEMBER 2014

RENTAL HOUSING 11

policies in their buildings. The law took effect on January 1, 2012 and reassured landlords who were fearful of lawsuits that they were within their rights to convert their buildings to nonsmoking, as long as they specified the requirements in lease agreements and gave adequate notice to tenants.

While Berkeley was one of the nation’s first cities to adopt smokefree protections in workplaces, restaurants and bars, the city leaders needed additional time to consider how smokefree housing protections would interface with the city’s strong eviction control protections.

So, for the first time in the smokefree

cities movement, Berkeley had to sit back and watch as more and more cities and counties adopted smokefree multi-unit housing laws. Before Berkeley finally worked out a solution, 13 other cities and three counties had adopted 100% smokefree multiunit housing laws.

That solution was finally found in late 2013, when the Berkeley City Council agreed to allocate resources toward enforcing the law through the complaintcitation process. Non-rent control cities have relied on landlords as the primary enforcers who can use the threat of possible eviction to encourage compliance by tenants.

UPCOMING WORKSHOPS Landlord Basics D ATE & TIME

SPEAKER

PRICE

TOPICS

WEDNESDAY, SEPTEMBER 10; 2:00 P.M. - 3:30 P.M.

Tori Blanca, CCRM, EBRHA Free to Members and Non-members Tenant Screening, The Application Process, Fair Housing, Measure EE and Rent Control, EBRHA Member Benefits

Landlord 102 D ATE & TIME

SPEAKER

PRICE

TOPICS

TUESDAY, SEPTEMBER 23; 2:00 P.M. - 3:30 P.M.

Tori Blanca, CCRM, EBRHA Members: Free; Non-members: $69 Business License and Rent Board Fees, Lease Agreements, Security Deposits, Rent Increases, Notices and more

Estate Planning D ATE & TIME

SPEAKER

PRICE TOPICS

THURSDAY, SEPTEMBER 25; 2:00 P.M. - 3:30 P.M.

David White & Associates Members: $39; Non-members: $69 2014 Rental Housing Laws, Tenant Screening, Evictions, Application Process, Fair Housing and more

Online Registration at ebrha.com

All classes and workshops are held at the

Sign up, pay registration fees and receive reminders online.

EBRHA Education Center 360 22nd St., Suite 240 Oakland

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Berkeley council members decided that it was worth the additional cost of the city enforcement procedures to protect residents from secondhand smoke pollution, especially for those most vulnerable—children and the elderly.

The city has also doubled the number of smoking cessation resources for residents who want to quit. City staff has been conducting presentations to resident groups in the larger buildings to help them understand the new law and to offer cessation resources if needed.

Berkeley is the 17th local jurisdiction in California to require 100% smokefree multi-unit housing. It is the first to implement a fully established enforcement protocol. Other Bay Area cities with 100% smokefree housing laws include Alameda, Union City, Belmont, Richmond, Walnut Creek, and the unincorporated areas of Santa Clara County. A total of 1.3 million Californians now live in cities or county jurisdictions that prohibit smoking in attached units (American Lung Association in California).

Berkeley’s ordinance currently exempts the use of medical marijuana from the smokefree housing law. However, legislation expected to be voted on in the fall of 2014 is expected to address both marijuana and electronic smoking device issues. Federal law still considers any marijuana use to be illegal, so HUD prohibits its use in public housing and Section 8 housing. The state Office of Environmental Health Hazards has classified secondhand marijuana smoke to contain known human carcinogens, triggering a Prop. 65 posting requirement.

The Bay Area Smokefree Housing Project of the American Lung Association in California has been providing support for Bay Area landlords and property managers needing assistance in converting their buildings to nonsmoking and in increasing compliance since 2005. For more information, contact the project at (510) 982-3192, GBASmokeFreeHousing@lung.org. RH Serena Chen is the project director of the Bay Area Smokefree Housing project and Regional Director of Advocacy for the American Lung Association in California. She can be reached at 510-982-3191 or serena.chen@lung.org.

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COLUMN

market outlook

Strong Rents, Low Inventory Q2 2014 data shows the multifamily market still has plenty of room for growth. BY GRANT CHAPPELL

T

he East Bay market continues to plow forward with more momentum behind it than anyone could have guessed a year ago. A lot of owners and brokers I speak with say they’ve never seen a market like this. While NAI Northern California still tracks Notice of Defaults (NODs), we will not report on those trends any longer in this column because the market has recovered and product is scarce. Overbidding is the norm on both single-family and multifamily properties. Buyers from out of the area have entered the East Bay market and are hungry for deals.

Oakland’s single-family market 14 RENTAL HOUSING

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plenty of room to grow.

While there was a drop in job growth in 2013, we’ve seen it steadily increase over 2014. Data for July hadn’t been released in early August, but if the trend continues upward, that will bode well for apartment rents.

Many owners feel more comfortable than ever owning apartments due to high rents on turnover, and consequently, are less inclined to sell. As one client recently joked to me, “Turnover is very welcome these days.” However, their portfolio has experienced the lowest vacancy since the late 90s. While diversifying out of apartments into other commercial asset classes sounds attractive, it’s not certain other property types will provide the same sort of income growth.

On the financing side, the Fed has slowed down quantitative easing from as high as $85 billion per month down to less than $30 billion per month. The policy is expected to phase out completely by the end of the year, with a final bond purchase of $15 billion in October.

The next question is when the Fed will start raising short term interest rates and how the markets will react.

I asked Nils Ratnathicam of the Rincon Group about his observations on the lending world. He stated that he’s seen more investors taking out three-year fixed loans as the spread between threeyear fixed loan products and five-year fixed is wider now than in previous years.

“Where we’d see a difference in 30 to 40 basis points, we now see three-year fixed on apartments as low as 3%, where the five-year is still in the higher 3% range, and carry higher pre-payment penalties.”

makes headlines as one of the nation’s hottest real estate markets, posting some of the largest gains in price appreciation in the Bay Area over the last two years.

According to a Business Times article covering the Oakland condo market, 2 - 4 Units there is still a 45% to 50% gap in San Of the three cities surveyed, Oakland Francisco condo pricing experienced both the compared to Oakland, “Overall, the highest jump in number where historically a 30% market still has a of transactions and avergap is the norm. With lot of steam, as low age sales price compared more construction under borrowing costs, to last year. The 24% way, but little immedistrong rents and increase in average sales ate product coming to lack of inventory will price to $577,000 from market, it’s safe to say continue to push $462,000 in Q2 2013 the East Bay market has values higher.” represents the highest

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average sales price since Q3 2007. Even more astonishing, the average sales price increased by 34% from Q1 2014, where 71 properties traded for an average of $430,000. There tends to be lower activity in the first and fourth quarters of each year. The number of sales increased 15% from a year ago and 40% compared to last quarter.

Berkeley and Alameda have shown similar trends on average price and number of transactions per quarter. Over the last five quarters, Berkeley has posted average sales prices right at $800,000 and at least 18 - 20 transactions or more, with the exception of Q4 2013, in which 34 properties traded hands for an average of $826,000. This past quarter, Berkeley recorded 22 deals for an average of $822,000, almost identical to the 21 sales for an average of $816,000 one year ago.

Similarly, Alameda posted 12 sales for an average of $722,000 resulting in an increase from a year ago, where 12 transactions sold for an average of $649,000.

Since then, Alameda has consistently performed at an average of $700,000 per quarter with 11, 12 or 13 deals trading per quarter.

With the exception of Oakland’s dramatic increase in average price, both Alameda and Berkeley have reached a plateau over the last year, both on average price and number of transactions. As you will see in the five units or more segment below, Oakland and Berkeley both hit grand slams on volume and average transaction price, where Alameda posted below average results.

5+ Units Oakland once again sets new records since the market crash. While I opined in previous quarters that higher capital gains could hamper sales volume, the effect so far has been minimal. Where nearly $170 million sold in all of 2012, approximately $158 million traded in 2013. In 2014, Oakland has already $110 million in volume through the first two quarters, with close to $76 million trading in Q2 2014 at an average price of $2.14 million and $178 per square foot

and $136,000 per unit.

Similar to Oakland, Berkeley posted a very impressive quarter as well. Volume nearly tripled compared to Q2 2013, as $27,611,000 in deals traded hands, up from $9,900,000 year ago. This also represents a more than 200% increase compared to last quarter, in which $12,300,000 in property sold.

Over the past three quarters, Berkeley’s average price per unit has seen a slight decline since Q3 in 2013, where it peaked at an astonishing $201,603. The

average price per unit has decreased at a total of 11% since Q3 2013 and is now $178,651 as of Q2 2014. Although the average price per unit has decreased, this can be attributed to larger unit deals and fewer doors being sold.

Alameda only posted two sales last quarter for a total $2,077,000, at an average of $231 per square foot and $195,000 per unit. The price per unit sets a record for Alameda for highest price per unit, although the volume also sets a record low over the last two years in

transactions (2-4 units)

average sales price (2-4 units)

Source: NAI Northern California ebrha.com

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SEPTEMBER 2014

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RENTAL HOUSING 15

total volume (5+ units) which a property with more than five units actually traded hands. In Q3 2012, no apartment properties sold in Alameda.

price per sq. foot (5+ units)

Conclusion Overall, the market still has a lot of steam, as low borrowing costs, strong rents and lack of inventory will continue to push values higher. If rates go up over the next year and then taper off, we could see some sort of plateau on values and activity in both segments, if not a decline. For now, the larger properties will continue to trade at higher GRMs and lower cap rates as demand outpaces available deals. With positive job growth on both sides of the Bay, rents should stay strong. I am excited to see how the year finishes and if Oakland and Berkeley will set new records on volume. RH

Grant Chappell is the Vice President of NAI Northern California. He can be reached at grant@nainorcal.com or 510-972-4941.

price per unit (5+ units)

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Source: NAI Northern California 16 RENTAL HOUSING

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BOTANIST. SWIM COACH. PICKLE EATER. RENTER. APARTMENTS. WE LIVE HERE. Everybody talks about how the population is

and skilled trades, as well as all the local businesses

changing. Baby Boomers downsizing. Echo Boomers

that attract the 35 million botanists, school teachers,

emerging.

veterinarians, textile designers, pickle eaters, data

Stay-at-home dads. Work-at-home jobs.

Couples with – or without – children.

It makes you realize how well apartment homes fit

into today’s communities.

After all, apartments and residents contribute

processors, and cello players who call apartments home.

For a fresh take on today’s housing market – state by state – and an interactive picture of how, with your help, we can develop 300,000 new

$1.1 trillion annually to the economy. That’s a ton of

apartments a year to meet this exciting demand, visit

jobs in construction, operations, leasing, management,

WeAreApartments.org.

WeAreApartments.org

FEATURE

18 RENTAL HOUSING

| AUGUST 2014 |

ebrha.com

Another Tech Wave Is Here Technology is changing the way you manage your properties. Are you up to date?

BY PIERRE CALZADILLA

T

he real estate industry is experiencing innovation like never before. Over the past 14 years, I have experienced firsthand some of these drastic changes, particularly in technology. The first major change came with the advent of digitization. This included bringing real estate data online with a new standard of information transparency.

Websites became a valuable new search tool, followed by the rise of Craigslist and new ILS websites and business models.

Moreover, mobile technology and apps fully penetrated the entire real estate space in just seven short years. In short, technology has completely changed how you do business, from day-to-day operations to marketing, property acquisitions and even revenue management.

With so many technological changes happening so quickly, it can be difficult to separate the wheat from the chaff and truly know what’s best for your company.

This article will provide some guidance on successfully riding the new technology wave, particularly in terms of how emerging tools can help you better manage and grow your business with mobile, listing services, and researching and purchasing properties.

Where Does an Owner Begin?

As a busy business owner, you don’t have the time or resources to manage multiple websites. Ideally there would be one single

website that meets all your needs. For years, that one site was Craigslist. However, with mobile technology and an increasing demand for more information, context and property-level depth, things have changed.

Remember when websites were simple and everyone used a WYSIWYG (what you see is what you get) editor? Fortunately, the next-generation real estate website has arrived, and it is no longer a website. It now extends past your desktop computer and into the palms of your residents via an app, or mobile website, to their phone or tablet. These sites also do so much more than the old sites ever could. No longer is it about offering a list of properties for rent. It’s now about offering deep local information that will inform your future residents about everything from public transportation to nearby schools and local amenities. These sites can also inform you as an investor or apartment professional on how to find your next property or next client.

Years ago, companies in the travel, employment, auto sales and real estate fields flocked to Web 1.0 websites that simply replaced the newspaper classifieds to market their products.

These first-generation websites, such as Priceline, Hotjobs, Autotrader, Craigslist and others, helped shift consumers from print to the Internet.

Craigslist in particular impacted several industries, especially real estate. Craigslist was revolutionary: a free classified site that anyone could post on. You could rent a home, buy a home, even ebrha.com

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use but also our devices. According to Mary Meeker, a partner at KPCB, reporting at the 2014 Code Conference, each new ripple in the computing world has an “install base that is 10x bigger than the last one and we certainly appear to be on that trajectory.” For example, PCs and desktops sold nearly 1.2 billion units during the age of the computer. But almost 10 billion mobile units have been sold in the last four years alone.

It’s hard to imagine that apps only came into existence via the iPhone less than 10 years ago. According to market researchers AppAnnie and IHS, worldwide consumer spending on digital movies, games and apps grew 30% to $57 billion in 2013, up from $44 billion.

Mobile apps were a critical part of the digital spending, with overall app spending jumping 2.3 times the previous year. That’s an increase of 230% and a $57 billion market that didn’t exist 10 years ago. Today, millions of customers use apps to access information, and their phone or mobile device is their preferred tool for work and play.

The move toward mobile technology has also influenced the real estate industry. The top real estate websites claim more than 60% of their users are engaging via mobile devices, which includes apps and mobile Web. An app is built for a particular platform—Google’s Android, or Apple’s iOS—while a mobile website can work on any mobile device that has a Web browser.

The Web page is designed to respond to the various screen sizes and technologies found on most devices. This is called “responsive” Web design and is a key feature that allows companies to be on mobile devices without having to spend significant investment on mobile app development. The best companies use both apps and mobile web to maximize their reach.

Today’s resident expects mobile to be a part of their community’s language. Ninety percent of Trulia users surveyed in Spring 2014 stated that they use their phones at least once a week in their apartment search. The partners you select, including your back-end office and inventory management services to the websites you advertise on, must be prepared to provide mobile solutions for you and your residents. In that same survey, the number-one feature residents requested was a tool to place service calls via mobile devices.

“Today’s resident expects mobile to be a part of their community’s language.

Ninety percent of Trulia users surveyed in Spring 2014 stated that they use their phones at least once a week in their apartment search.” barter and sell concert tickets. But as technology advanced, so did consumers’ expectations. Web 2.0 offered a richer experience beyond just making information available online.

Several new entrants have emerged to try to dethrone Craigslist as the “de facto” place to market your vacancies and attract your next resident. Now we have Trulia, Zillow, and other entrants that offer greater innovation and better tools for consumers and owners alike. Trulia and Zillow combined boast over 130 million unique visitors per month just for real estate consumers. These sites offer easy-to-use posting tools and fantastic mobile apps that are used by millions every day.

If you are updating your marketing strategies or wish to tap into the changing demographics of today’s renter, then you should make these websites part of your marketing plans. Following Craigslist’s innovation in keeping things free, most sites still hold to that ideal for marketing single units.

You can also use these sites to track pricing trends down to a local level. The pricing data comes directly from MLS and public records from the county and state (for disclosure states).

For free, you can access tax, public records, past transactions and more. Sites like Trulia include that information alongside natural disaster, crime, and even amenity information, down to the specific block you are researching.

Best of all, these tools are mobile. You don’t need to be home or in the office to assess a property. Arm yourself with the mobile tools provided by these websites and you are certain to get the whole picture in a timely manner.

Which Sites Should I Work With as an Owner?

As an owner, you want to focus on filling your vacancy efficiently while maintaining your revenue by attracting the right resident at the right time. Not all websites will give you the same results and you might find that higher quality comes from the educated renter using that big fancy website. In truth, users are flocking away from sites that you may still be on. You don’t want to be the last person still using old technology.

The Mobile App Impact

Technological advances have changed not only the websites we 20 RENTAL HOUSING

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“Big Data” is Technology

How is big data related to technology? According to Wikipedia, “Big data is an all-encompassing term for any collection of data sets so large and complex that it becomes difficult to process using on-hand data management.”

Big data is one of the largest segments of growth in tech.

Companies have amassed billions of pieces of data, and as an investor, you need to know how to interpret this data to help inform your business. Everyone from Cisco to Trulia and others

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Much of the data out there centers on two of the largest consumer segments: boomers and millennials. Today’s renter is increasingly a millennial, someone aged approximately between 25 and 35.

Meanwhile, boomers (ages 50-68) remain our largest generation, and we see active communities sprouting up across the country to take advantage of this demographic shift with renters. So you are now simultaneously marketing to connected, highly social-media-enabled millennials and boomers seeking an active retirement. Your strategies need to consider both these demographic groups.

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Technological advances are changing all aspects of our daily lives. With smart homes turning your heat on and off when you aren’t home, we are just entering a new age of deep integration of technology into our personal lives.

Clearly, social media, smartphones, apps and other developments have already proven that, but just as Craigslist was not the end-all of real estate marketing tools, we are now on the precipice of even greater innovation.

Ride the waves, but don’t get washed overboard. Assess and decide what tools are useful to your business and truly improve your key performance indicators, and then adjust and adopt accordingly. And remember to enjoy the ride. RH Pierre Calzadilla is a 14-year real estate technology veteran. He currently calls the East Bay home and has worked with Trulia.com for the past 8 years. He can be reached at 415-4007260 or pierre@trulia.com.

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FEATURE

A GUIDE TO

PROTECTING INFORMATION Are you doing your part in securing the personal information of your residents?

BY SANDY GLOVER

PHOTO: FLICKR / DANIELFOSTER437 (DANIEL FOSTER)

B

oth online and offline on a daily basis, property managers handle files that contain a resident’s personal information, such as date of birth, Social Security number, address and credit card information. In addition, they keep employees’ personal information necessary to make payroll and complete tax documents.

The responsibility to protect sensitive information from a security breach—which could lead to fraud, identity theft, and losing the trust of your residents and employees—falls on you as a property owner or manager. Here are a few tips to prevent that type of loss.

Online Safety An important first step in online safety is to know the file contents in your computers and who has access to it. Knowing who has, or could have, access to secure information is critical to understanding if your security is weak, thus making it possible to make the necessary corrections as soon as detected.

Don’t forget to secure flash drives, cell phones, tablets, laptops and anything else that contains sensitive material. Also, don’t allow leasing agents or other

employees to take any of the above items home unless absolutely necessary, as these items may be lost, stolen or accidently damaged.

Business owners should keep current with methods hackers have developed to steal your information, such as the “Heartbleed Bug” which finds loopholes in your encryption system and steals information without you knowing about it. If you do think your system has been compromised or hacked, notify your residents immediately so they can take precautionary steps to protect their information. If it can happen to a huge corporation like Target, it can happen to anyone.

Another very common scam is the “Tech Support” scam. A person calls claiming to be from a reputable company, like Microsoft, saying they have detected a virus or breach in your computer’s security system, and want to fix it for you for a small one-time fee.

Once the scammer gets all necessary information, he has what he needs to hack into your computer, plus a few extra dollars. You should not give the caller any information or money. Instead, call your computer manufacturer or provider.

When checking email, be cautious when opening ebrha.com

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“ANY TIME YOU ARE HANDLING SECURE INFORMATION, ASK YOURSELF, ‘IS THIS SAFE? CAN INFORMATION BE STOLEN? HAVE I DONE ENOUGH TO PROTECT MYSELF AND MY TENANTS?’ THEN ACT ACCORDINGLY. THE RESULT? YOU HAVE A SAFE WORK PLACE AND HAPPY RESIDENTS.” email from a stranger or a company. For example, just before the holidays in 2013, a virus was being spread by person(s) claiming to be from UPS. When the victims saw an email from UPS in their inbox, they would click on a link, and the damage is done. A good rule to follow is to avoid opening an email unless you are expecting it.

These instances also prove the importance of anti-virus software and intrusion detection systems. There are many free or low-cost programs available. Once installed, keep it and your encryption system updated and a strong virus and firewall protection system in your computers and, of course, back up files regularly to protect them.

It is also useful to understand what browser cookies are. A cookie is information saved by your Web browser and can be used to collect, store, and share information about your online activities. This is one way you get advertisements directed to you. You should delete unnecessary cookies at least once a week.

Finally, you should change password frequently and ensure that they are strong and not obvious. If possible, use different passwords for different accounts and make sure to keep password information secure.

Rent Payments All business owners should know the laws as they apply to truncating and using credit or debit cards. If you must keep personal information for business reasons, draw up a written policy addressing why the information is kept, how it is to be stored, who as access to it and how long to keep it. Once you don’t need that information (or any confidential information), permanently delete or shred it.

When a rent check is received, stamp (or write) “for deposit only” then immediately put in a safe. Try to make at least two bank deposits a day especially at the first of each month when you have the most checks, thus lowering the possibility of theft or the checks falling into the wrong hands. Remember a check 26 RENTAL HOUSING

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has all the information an identity thief needs.

If you have the resources, set up an automatic payment system or purchase a “swiper” or “box” for your iPhone so rent is automatically deducted from the resident’s account, or you can swipe their credit or debit card. There is a small fee, but not having to deal with checks and the extra security makes it well worth it.

Securing Other Important Items Paper documents, flash drives, CDs, disks, tapes, zip drives, etc. should be protected by a secure lock system. Keep a log of who has a key, and require files remain locked unless the employee responsible is present. If you have a big office with a lot of people traffic, consider installing a security camera system aimed at areas where sensitive materials are kept.

It is beneficial to initiate a security training program for all employees with emphasis on protecting sensitive information.

Ask a representative of your alarm company, a security company or police official to instruct the class. Knowledge is power in this case.

Your company should have a detailed Fair Credit Reporting Act/HIPPA compliant pre-employment background/drug screening policy, preferably done by a consumer reporting agency and conduct random drug screening.

Securing Your Car Many property managers have two offices: the real one and their car. A car carries a wealth of information for an identity thief. Before you reach your destination, hide or conceal items like your laptop, iPad or iPod, brief case, client’s files, your garage door opener, keys to the office, GPS and other tempting items.

Thieves like privacy, so park your car in well-traveled open areas. If you will be returning to your car after dark, park your car near a source of light, the brighter the better.

Close all car windows, including sun/moon roofs. Even the slightest opening will make the thief’s job much easier. And it bears repeating that you should always avoid leaving any valuable items in your car overnight.

A Safe Work Place This might seem like a lot to remember, but your best resource is common sense. Any time you are handling secure information, ask yourself, “Is this safe? Can information be stolen?

Have I done enough to protect myself and my tenants?” Then, act accordingly. The result? You have a safe work place and happy residents. RH Sandy Glover is the founder and CEO of the Gold Shield Agency, an applicant screening agency. She can be reached at 386-295-6558 or sandy@ goldshieldli.com. Article reprinted with permission from All Things Property Management, www.buildium.com/blog.

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Call for Nominees to EBRHA Board of Directors EBRHA is looking for nominees to join our Board of Directors. Are you energetic and interested in building a stronger asso ciation? Do you have marketing skills or outreach experience? If so, we’d like you to join our Board of Directors.

Terms are three years, and members elected this year will serve on the Board from January 1, 2015 to December 31, 2017. Elections take place at the November 15 member meeting. Go to www. ebrha.com/board for an EBRHA Board Application Form, due November 1. Note: your application will be posted online and sent by e -news to all EBRHA members.

Applications due November 1 For further information, go to ebrha.com/board ebrha.com

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COLUMN

tech talk

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HOW MUCH RENT SHOULD I CHARGE?

Real time rental data on homes and apartments. If you’ve ever wondered how much rent you should charge for your three-bedroom home in Oakland or your studio apartment in Berkeley, EBRHA’s “How Much Rent Should I Charge?” service can help. In just a few clicks, property owners and investors can get access to instant, real-time rental market data and analysis. To access this EBRHA member exclusive service, simply log in to your online account, go to the members section of the website and click on the “How Much Rent Should I Charge?” link. Once there, enter the unit’s address and number of bedrooms, and within seconds, you’ll have the average rent of listings in your neighborhood.

You can also sort using various search criteria.

To access this benefit, go to www.ebrha.com.

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COLUMN

esq. & a

tenant or might cause the tenant to make greater demands than he or she would otherwise have made.

In other cases, it may be to the landlord’s advantage for the tenant to know that the landlord has a lawyer, particularly if the tenant has legal help or professes to have expertise in landlord/tenant law. Some property owners want the entire transaction handled by a lawyer, others are comfortable negotiating with the tenant themselves and using an attorney only to draft or approve the Is a tenant buyout the best option for your rental buyout agreement, if at all. Many times, the tenant is never aware of the attorney’s property business? BY FRED FELLER involvement. eviction without good In any case, it is essential that the buycause, which could be out terms be specified in a written agreeconsidered a violation of ment. Issues that should be covered in the the Oakland “Good Cause agreement include not only the obvious for Eviction” Ordinance such as move out date and the amount of or the San Francisco Rent the buyout, but also timing of the buyout Ordinance. The California payment, disposition of any deposit and Supreme Court has indiremedies for violation of the agreement. cated that landlords have Are there any other residents of the unit? a free speech right to sugWhat about someone who moves in after gest a buyout to a tenant, the agreement is reached? Should the but the tenant can still agreement simply terminate the tenancy claim that a buyout offer or should it also include a waiver of any constitutes harassment or claims the owner and the tenant may is evidence of retaliation have against each other, such as tenor discrimination, both ant claims of uninhabitability or owner of which are actionable claims for damage to the property? These I have a problem tenant, and under state law and under Berkeley and are issues that should be considered and I don’t want to make things Oakland rent control ordinances. covered in any buyout agreement. more hostile by doing an eviction.

The ideal situation is when the In jurisdictions where good cause is I’d like to do a tenant buyout if suggestion of the buyout comes from required for eviction, a buyout agreement possible. Is there anything I should (or appears to come from) the tenis probably not enforceable. Therefore, it know about buyouts before proant, rather than you. If possible, you makes no sense to embark on this course ceeding? Does it have to be done by would like to get a written request for if you have reason to believe that the an attorney? a buyout from the tenant. You should tenant will renege. Monetary damages for also request that the tenant make the violation of a buyout agreement can be The subject of tenant buyouts first suggestions as to the terms of the specified, but in most cases trying to colraises many issues, perhaps more buyout. You will never know what the lect those damages would be problematic. psychological than legal. There is a lot tenant actually wants in terms of time On the other hand, I have handled to consider and, although the process to move out, rent forgiveness or a cash dozens of buyouts and I cannot recall need not be handled by an attorney, you payment unless you ask. Again, it is best even one where the tenant simply repudiare probably well-advised to consult to get it in writing. ated a signed agreement. In any case, with one.

Whether or not to get an attorney payment of the buyout amount (or at The first question is whether your involved depends on the least the last installtenant is motivated to participate in psychology of the rela“The ideal situation ment thereof) should a buyout. If not, simply raising the tionship between you and is when the suggesnot be made until the subject can get you into trouble. It has the tenant. In some cases, tion of the buyout keys to the unit are been argued that even the suggestion bringing an attorney in comes from (or returned, and the agreeof a buyout constitutes a wrongful can imperil a friendly appears to come ment should specify “endeavor to recover possession” of the working relationship from) the tenant, that return of the keys rental unit and therefore an attempted between the landlord and rather than you.” constitutes a relinquish-

Cash for Keys

Q

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PHOTO: 401KCALCULATOR.ORG

A

THE POLITICAL EFFORTS OF EBRHA COME FROM ITS POLITICAL ACTION COMMITTEE. The EBRHA-PAC is a nonprofit and nonpartisan committee, the purpose of which is to support local ballot measures and candidates that have a positive impact on the rental housing industry.

TO GET INVOLVED OR TO DONATE TO THE EBRHA-PAC, CONTACT: NEWS@EBRHA.COM OR VISIT EBRHA.COM/PAC-DONATION

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ment of the tenancy, an abandonment of the property and a release of any claim to further rights of occupancy.

I have drafted buyout agreements under which a tenant moved out quickly in exchange for nothing more than return of a security deposit, and others where the tenant received thousands of dollars and months of free rent in exchange for moving out. The relationship and the circumstances can vary tremendously and they dictate the terms of the buyout agreement, if one is even a possibility.

In rent controlled jurisdictions, buyout of a long term tenant can be extremely profitable for the property owner. If the tenant is aware of this, the price of a buyout is not likely to be cheap.

—FRED FELLER RH

The information contained in this article is general in nature. Consult the advice of an attorney for any specific problem. Fred Feller is an attorney with Buresh, Kaplan, Feller & Chang, specializing in landlord-tenant law. He can be reached at ffeller@bureshkaplan.com or 510548-7474.

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nlgolding@pacbell.net LIC#552820

• We add value to buildings • Experienced and informed • Fully computerized

• We will work with you to devise a workable solution to solve tenant issues.

• Dependable, skillful and caring approach to tenant problems.

The Shepherd Law Group Call and Hear the Difference

Michael Shepherd 4100-10 Redwood Road, Suite 155 Oakland, California 94619

Voice: (510) 531-0129 Fax: (510) 530-5931

theshepherdlawgroup@netzero.com

www.appliedwaterproofing.com

Beacon Properties East Bay Property Management & Brokerage Services Since 1990

• Affordable attorney with landlord/tenant expertise.

➥

Serving the East Bay

Balconies Walkways Garage Coatings

is What Sets Our Law ➥This Firm Apart from the Rest:

Not Your tYpical attorNeY

DO YOU KNOW IF YOUR INSURANCE POLICY HAS THESE IMPORTANT COVERAGES?

License No. 797467

www.wcpc-inc.com Tel: (510) 271-0950

Seismic & General Contractors

Conform To Soft Story Apartment Building Seismic Ordinance San Francisco, Alameda, Oakland & Berkeley

• Integrity and care

Carlon Tanner, Owner/Broker

466 40th Street Oakland, CA 94609 Tel 510-428-1864 Fax 510-601-1917 beacprop@pacbell.net

• Successful track record of seismic retrofitting numerous soft-story apartment buildings in the Bay Area.

•

construction—all under one company.

• Guaranteed approval of engineering and construction in conformance to Soft Story Ordinance.

• Screening, evaluation, engineering, construction, city sign-off For inquiries, please contact Homy Sikaroudi, PhD, PE

ebrha.com

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SEPTEMBER 2014

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RENTAL HOUSING 35

community calendar EVENTS & CLASSES

september

october

MONDAY, SEPTEMBER 1

TUESDAY, OCTOBER 7

EBRHA Office Closed

Landlord 101 Tori Blanca, CCRM, EBRHA Members: Free; Non-Members: $69 2:00 p.m. – 3:30 p.m.

WEDNESDAY, SEPTEMBER 10

Landlord Basics Tori Blanca, CCRM, EBRHA Free to Member and Non-members 2:00 p.m. – 3:30 p.m.

THURSDAY, OCTOBER 16

TUESDAY, SEPTEMBER 16

Women’s Auxiliary Luncheon Scott’s Seafood Restaurant in Jack London Square Auxiliary Members: $20; Guests: $35; 11:45 a.m.; Contact Anna Alberti at 510-562-1179 for more info THURSDAY, SEPTEMBER 18 AND FRIDAY, SEPTEMBER 19 (2 DAYS)

Asbestos—Class III Competency Level Certification

• Class III “Competent Person” worker training is designed for employees that oversee asbestos projects on behalf of an owner or property management company for work involving full abatement or a Class III clean-up where the operations could exceed the Permissible Exposure Limit. This would normally be a select group of maintenance staff personnel or mid-level management who need to send out bid requests for abatement contractors. At least one person per company should attend.

Instructor: Richard MacFarlane, Benchmark Environmental

Engineering Members: $240; Non-Members: $269; Limited seating.

Must register by Friday, September 12; Register at www.ebrha.com 8:00 a.m. – 5:00 p.m. (both days) SATURDAY, SEPTEMBER 20

EBRHA General Membership Meeting Topics: • Changes to the Oakland Rent Adjustment Program

Ordinance & Regulations Clifford Fried, Fried & Williams LLP 10:00 a.m. - Noon

Fair Housing and the Rental Process Tori Blanca, CCRM, EBRHA Members: Free; Non-Members: $69 2:00 p.m. – 3:30 p.m.

TUESDAY, OCTOBER 21

Women’s Auxiliary Luncheon Auxiliary Members: $20; Guests: $35 Topic: : Mayoral Candidates Speak Out Scott’s Seafood Restaurant in Jack London Square 11:45 a.m.; Contact Anna Alberti for more information: 510-562-1179 WEDNESDAY, OCTOBER 22

8th Annual Trade Expo Greek Orthodox Church, 4700 Lincoln Ave., Oakland Workshops include:

• •

“New Laws for 2015” by Ron Kingston, California Political Consulting Group, EBRHA Lobbyist “Update on Oakland Rental Property Ordinances” by EBRHA Board, Staff and City Officials

Members: Free; Non-members: $20 3:00 - 7:00 p.m.; To exhibit, contact Tina Bocheff at 510-893-9873 TUESDAY, OCTOBER 28

Landlord 104 Tori Blanca, CCRM, EBRHA Members: Free; Non-Members: $69 2:00 p.m. – 3:30 p.m.

TUESDAY, SEPTEMBER 23

Landlord 102 Tori Blanca, CCRM, EBRHA Members: Free; Non-Members: $69 2:00 p.m. – 3:00 p.m.

THURSDAY, SEPTEMBER 25

Estate Planning David White and Associates Members: Free; Non-Members: $69 2:00 p.m. – 3:30 p.m.

No Refunds on no shows; Seats fill fast, register in advance! To register and pay, visit ebrha.com or call (510) 893-9873. Unless noted, all classes and events are held at the EBRHA Education Center, 360 22nd St., Suite 240, Oakland 36 RENTAL HOUSING

| SEPTEMBER 2014 |

ebrha.com

Oakland RENT ADJUSTMENT PROGRAM FEE

Annual fees are $30 per unit and are due March 1. Owners are allowed to pass through $15 to tenants.

BUSINESS TAXES & REGISTRATION

Registration fee is $60 and is due March 1. Tax is based on annual gross rental income at a rate of $13.95 per $1,000 of gross rental income. Tax renewal declarations are mailed at the beginning of the year.

LANDLORD PETITION FOR EXEMPTIONS

Claims covered include new construction, substantial rehabilitation, and single-family homes or condominiums.

ANNUAL ALLOWABLE RENT INCREASE

2014-15 (1.9%) A CPI increase of 1.9% became effective on July 1, 2014. Tenants may only receive one increase in any 12-month period, and the rent increase cannot take effect earlier than the tenant’s anniversary date. In addition, California law requires that for tenancies receiving greater than a 10% increase, a 60-day notice is required; if the increase is 10% or less, a 30-day notice is required. Owners can only impose “banked” rent increases equal to three times the current annual allowable rent increase rate. See schedule at right.

PERI OD

AM O U N T ( % )

JULY 1 ‘14 - JUNE 30 ‘15 . . . . . . . . . 1.9 JULY 1 ‘13 - JUNE 30 ‘14 . . . . . . . . . 2.1 JULY 1 ‘12 - JUNE 30 ‘13 . . . . . . . . . 3.0 JULY 1 ‘11 - JUNE 30 ‘12 . . . . . . . . . 2.0 JULY 1 ‘10 - JUNE 30 ‘11 . . . . . . . . . 2.7 JULY 1 ‘09 - JUNE 30 ‘10 . . . . . . . . . 0.7 JULY 1 ‘08 - JUNE 30 ‘09 . . . . . . . . . 3.2 JULY 1 ‘07 - JUNE 30 ‘08 . . . . . . . . . 3.3 MAY 1 ‘06 - JUNE 30 ‘07. . . . . . . . . . 3.3 MAY 1 ‘05 - MAY 30 ‘06 . . . . . . . . . . 1.9 JUNE 1 ‘04 - MAY 30 ‘05. . . . . . . . . . 0.7 JUNE 1 ‘03 - MAY 31 ‘04. . . . . . . . . . 3.6 Visit www.ebrha.com/members to see previous adjustments.

CAPITAL IMPROVEMENTS INCREASE FORMULA

FOR FURTHER INFORMATION CONTACT:

Oakland Rent Board 250 Frank H. Ogawa Plaza, Ste. 5313 Oakland, CA, 94612 510.238.3721 | www.oaklandnet.com

(Improvement Costs ÷ Number of Units) 60 months or 5 years REFER TO ORDINANCE FOR QUALIFICATIONS AND AMORTIZATION PERIODS.

Berkeley RENT STABILIZATION BOARD FEES

Annual fees are $194 per unit and are due July 1. Owners are allowed to pass through $4 to tenants.

RATES OF ANNUAL PAYMENT OF SECURITY DEPOSIT INTEREST P E R I OD A MO UN T FEDERAL RESERVE RATES

DEC. 2013. . . . . . . . . . . . . . . . . . . 0.3% DEC. 2012. . . . . . . . . . . . . . . . . . . 0.5% DEC. 2011. . . . . 0.4% (CORRECTED 11/3/2011) DEC. 2010. . . . . . . . . . . . . . . . . . . 0.4% DEC. 2009. . . . . . . . . . . . . . . . . . . 1.1% DEC. 2008. . . . . . . . . . . . . . . . . . . 3.4% DEC. 2007. . . . . . . . . . . . . . . . . . . 5.3% DEC. 2006. . . . . . . . . . . . . . . . . . . 5.1% DEC. 2005. . . . . . . . . . . . . . . . . . . 3.4% DEC. 2004. . . . . . . . . . . . . . . . . . . 1.6%

ANNUAL ALLOWABLE RENT INCREASE

2014 (1.7%) PERI OD AM O U N T

Beginning in 1998, adjustments are not allowed for the year following a tenant’s initial occupancy. To obtain the maximum amount for a specific address, please use the “Rent Ceiling Database” calculator on Berkeley’s Rent Board website.

Visit www.ebrha.com/members to see previous adjustments.

2014. . . . . . . . . . . . . . . . . . . . . . . . 1.7% 2013. . . . . . . . . . . . . . . . . . . . . . . . 1.7% 2012. . . . . . . . . . . . . . . . . . . . . . . . 1.6% 2011. . . . . . . . . . . . . . . . . . . . . . . . 0.7% 2010. . . . . . . . . . . . . . . . . . . . . . . . 0.1% 2009. . . . . . . . . . . . . . . . . . . . . . . . 2.7% 2008. . . . . . . . . . . . . . . . . . . . . . . . 2.2% 2007. . . . . . . . . . . . . . . . . . . . . . . . 2.6% 2006. . . . . . . . . . . . . . . . . . . . . . . . 0.7% 2005. . . . . . . . . . . . . . . . . . . . . . . . 0.9% 2004. . . . . . . . . . . . . . . . . . . 1.5%, + $3 (1% + $3 IF TENANCY CREATED AFTER JAN. 1999)

2003. . . . . . . . . . . . . . . . . . . . . . . . . 0% 2002*. . . . . . . . . . . . 3.5% (NOT TO EXCEED $30) *ADDITIONAL ADJUSTMENTS ARE ALLOWED IF AN OWNER PAID FOR ELECTRICITY OR HEAT.

BERKELEY RATES

FOR FURTHER INFORMATION CONTACT:

DEC. 2013. . . . . . . . . . . . . . . . . . . 0.1% DEC. 2012. . . . . . . . . . . . . . . . . . . 0.2% DEC. 2011. . . . . . . . . . . . . . . . . . . 0.3% DEC. 2010. . . . . . . . . . . . . . . . . . . 0.4%

Berkeley Rent Board 2125 Milvia Street Berkeley, CA 94704 510.981.7368 | www.ci.berkeley.ca.us/rent ebrha.com

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SEPTEMBER 2014

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RENTAL HOUSING 37

member directory — CONTACTS, PRODUCTS & SERVICES Fried & Williams LLP Clifford Fried 510-625-0100 www.friedwilliams.com Law Offices of Daniel Riley Daniel Riley 415-823-6129 driley_813@msn.com Law Offices of Elaine Lee Elaine Lee 510-848-9528 www.elaineleeattorney.com Law Offices of Leon H. Rountree III Leon H. Rountree III 510-343-6299 www.leonrountree.com Law Offices of Marc L. TerBeek Susy Meyer 510-689-0140 www.terbeeklaw.com Matthew Quiring - Attorney at Law 510-225-1345 mpquiring@gmail.com Richards Law John Richards 925-231-8104 www.richards-legal.com The Evictors Ed Nagy 510-839-2074 The Shepherd Law Group Michael Shepherd 510-531-0129 www.theshepherdlawgroup.com

ABATEMENT SERVICES

Environmental Remedies, Inc. Jaime Tamayo 925-519-6354 www.environmentalremedies.com P.W. Stephens Environmental Kimberly MacFarlane 510-651-9506 www.pwsei.com Water Damage Recovery Rick Walker 800-886-1801 www.waterdamagerecovery.net ACCOUNTING & TAX

Collins, Mason & Company LLP Teresa Mason 510-891-9000 www.cmcaccountants.com The Lee Accountancy Group, Inc. Jong H. Lee, CPA 510-836-7400 jhlee@theleeaccountancy.com APPLIANCE SALES & PARTS

Appliance Parts Distributor Mike De Fazio 510-357-8200 www.apdappliance.com Appliance Warehouse of America David Jepsen 510-921-1071 www.appliancewhse.com APPRAISERS

Access Appraisal: Apartment Specialists Joe Spallone 510-601-1466 www.accessappraisal.com Mark Watts Commercial Appraiser Mark A. Watts 415-990-0025 www.markwattscommercialappraisal.com ARCHITECTURE

InsideOut Design Pennell Phillips 510-655-1198 www.aboutinsideout.com ASSOCIATIONS

BOMA Oakland/East Bay Stephen Shepard 510-893-8780 www.bomaoeb.org Oakland Association of Realtors Patricia Bouie Hinds 510-836-3000 www.oar.org Oakland Chamber of Commerce Joseph Haraburda 510-874-4808 www.oaklandchamber.com

38 RENTAL HOUSING

| SEPTEMBER 2014 |

Law Offices of Daniel Riley Daniel Riley 415-823-6129 driley_813@msn.com Law Offices of John Gutierrez John Gutierrez 510-647-0600, x2 www.jgutierrezlaw.com Law Offices of Marc L. TerBeek Susy Meyer 510-689-0140 www.terbeeklaw.com Richards Law John Richards 925-231-8104 www.richards-legal.com ATTORNEYS - REAL ESTATE/CORP.

ATTORNEYS - EVICTIONS/PROPERTY OWNER DEFENSE

Bornstein & Bornstein Daniel Bornstein 510-836-0110, x1007 www.bornsteinandbornstein.com Buresh, Kaplan, Feller & Chang Fred Feller 510-548-7474 www.bureshkaplan.com Ericksen Arbuthnot Jason Mauck 510-832-7770 www.ericksenarbuthnot.com

ATTORNEYS - LAND USE/CONDO CONVERSION

Buresh, Kaplan, Feller & Chang Fred Feller 510-548-7474 www.bureshkaplan.com Burnham & Brown Jack Schwartz 510-444-6800 www.burnhambrown.com Ericksen Arbuthnot Jason Mauck 510-832-7770 www.ericksenarbuthnot.com Fried & Williams LLP Clifford Fried 510-625-0100 www.friedwilliams.com Law Offices of John Gutierrez John Gutierrez 510-647-0600, x2 www.jgutierrezlaw.com Law Offices of Marc L. TerBeek Susy Meyer 510-689-0140 www.terbeeklaw.com

ebrha.com

Richards Law John Richards 925-231-8104 www.richards-legal.com AUTOMOTIVE

Ken Betts Towing Services Ayub Azam 510-532-5000 www.kenbettscompany.com BANKING/LENDING

Chase Commercial Josh Milnes 510-891-4545 josh.milnes@chase.com Chase Commercial Ted Levenson 415-945-5430 ted.levenson@chase.com Chase Commercial Neil O’Callaghan 415-315-8901 neil.ocallaghan@chase.com Cooperative Center Federal Credit Union Chris Perez 510-647-2127 cperez@coopfcu.org First Federal Savings & Loan Assoc.

Anthony Moreno 415-460-2657 www.ffsavings.com First Republic Bank Jeff Fung 510-336-3907 www.firstrepublic.com Intervest Mortgage Marc Lipsett 510-622-8515 www.intervest-mortgage.com Luther Burbank Savings Larry Miller 925-627-2790 www.lutherburbanksavings.com NorthMarq Capital Brian Esquivel 415-433-4145 www.northmarq.com Opus Bank William Craun 925-648-5915 www.opusbank.com Torrey Pines Bank Mike Popovich 510-899-7548 mpopovich@torreypinesbank.com BATHROOM & KITCHEN REMODELING

American Bath Enterprises, Inc. Larry Arcadi 510-785-2600 www.americanbathind.com APT Maintenance, Inc. Keith Berry 510-747-9713 www.aptmaintenanceinc.com KMK Contracting & Property Services Kevin Knobles 925-292-8667 www.kmkcontracting.com SGK Home Solutions Vladmir Merabian 408-264-6964 www.sgkhomesolutions.com CABINETS & COUNTERTOPS

Elegant Stone & Cabinets Linh Duong 925-954-8845 www.elegantstoneandcabinets.com

CARPET CLEANING

Cleaner Carpets Ron Russell 510-522-1344 cleanercarpet@juno.com CODE COMPLIANCE/CONDO CONV.

Armstrong Development Barbara Armstrong 510-337-1998 barbaraarmstrong@comcast.net COLLECTION AGENCIES

Credit Bureau Associates Kathy Parsons 800-564-6440 www.cbacredit.com CONSTRUCTION

A-One Construction Dirksen Rogers 510-747-9713 www.a-oneconstruction.com APT Maintenance, Inc. Keith Berry 408-690-0890 www.aptmaintenanceinc.com Bayside Building Services & Pest Elimination Helmut Tutass 510-717-3506 pestcontrol1@writeme.com D.W. Hamilton Construction, Inc. D.W. Hamilton 510-919-0046 www.dwhamiltonconstruction.com Going Green Dan Antonioli 510-652-7593 www.going-green.co KMK Contracting & Property Services Kevin Knobles 925-292-8667 www.kmkcontracting.com Schafer Construction, Inc. Mike Barker 510-568-7200 www.schaferconstructioninc.com Smart Building, Inc. Sheryl Dron 510-444-7678 www.getsmartbuilding.com SpottCheck Consulting Susan Spott 510-816-1452 www.spottcheck.com Vasona Construction, Inc. Dan Scharnow 510-413-0091, x203 www.vasonaconstruction.com West Coast Premier Construction, Inc. Homy Sikaroudi 510-271-0950 www.wcpc-inc.com CONTRACTORS/RESTORATION

ARC Water Damage Nina Lauffer 510-835-3073 www.arc-ca.com SERVPRO of San Leandro Clayton Barry 510-352-2480 www.servprosanleandro.com Water Damage Recovery Rick Walker 800-886-1801 www.waterdamagerecovery.net DOORS & GATES

R & S Overhead Garage Door Sean Boatright 510-483-9700, x14 www.rsdoors.com Rex Key and Security Joe Towbis 510-527-7000 www.rexkey.com SGK Home Solutions Vladmir Merabian 408-264-6964 www.sgkhomesolutions.com Statcomm Inc. Cherie Anderson 650-988-9508 www.statcomm.com ELECTRICIANS

Thomas Electric Co. (TEC) Thomas Hurtubise 510-814-9387 www.tecelectric.net ELEVATOR REPAIRS

Paramount Elevator Corp.

Mark Pipoly 510-835-0770 www.paramountelevator.com ENERGY RETAILER

AXA Corporation Purie Infante 415-740-6178 www.axacorp.joinambit.com FINANCIAL PLANNING

David White & Associates Miguel Delgado 925-277-2635 www.dwassociates.com FIRE ESCAPE SERVICE

Great Escape Susan Giaquinto 415-566-1479 www.greatescapeinc.com FIRE PROTECTION

Bay Alarm Limor Margalit 510-639-2652 www.bayalarm.com Detect All Security & Fire Amy Roither 510-835-4100 www.detectall.com Sentry Alert David Ingham 510-549-0306 www.sentryalert.com Statcomm Inc. Cherie Anderson 650-988-9508 www.statcomm.com FLOOR COVERINGS

Bay Area Contract Carpets, Inc. Kerry Plain or Ken Scott 510-613-0300 www.bayareacontractcarpets.com Dick’s Carpet One Dan Biles 510-633-9533 www.dickscarpetoneoakland.com GLASS & GLAZING

ALBA’s Glass Ben Moazeni 510-644-2522 www.albaglass.com GOVERNMENT AGENCIES

Housing Authority of the City of Alameda Mike Pucci 510-747-4325 www.alamedahsg.org Oakland Housing Authority Leased Housing 510-874-1500 www.oakha.org GREEN BUILDING

Going Green Dan Antonioli 510-652-7593 www.going-green.co Smart Building, Inc. Sheryl Dron 510-444-7678 www.getsmartbuilding.com GUTTER CLEANING

Mr. Sparkle Dylan Kelly 510-504-7048 www.mrsparkle.biz HANDYMAN SERVICES

APT Maintenance, Inc. Keith Berry 408-690-0890 www.aptmaintenanceinc.com Bayside Building Services & Pest Elimination Helmut Tutass 510-717-3506 pestcontrol1@writeme.com Halcyon Properties Roger Shane 510-847-7075 rbshane@aol.com KMK Contracting & Property Services Kevin Knobles 925-292-8667 www.kmkcontracting.com Start to Finish Christopher Bailey 510-727-9128 cpmbailey@sbcglobal.net HAULING SERVICES

KMK Contracting & Property Services Kevin Knobles 925-292-8667 www.kmkcontracting.com HEATING & AIR CONDITIONING

Advanced Home Energy Shira Henry 510-540-4860 www.advancedhomeenergy.com Albert Nahman Plumbing & Heating Albert Nahman 510-843-6904 www.albertnahmanplumbing.com Black Diamond Mechanical Robert Lopez 510-522-4196 robertlopez@blackdiamondmechanical.com Hassler Heating & Air Conditioning Mike Hassler 510-848-3030 www.hasslerheating.com INSPECTIONS

SpottCheck Consulting Susan Spott 510-816-1452 www.spottcheck.com INSULATION

Advanced Home Energy Shira Henry 510-540-4860 www.advancedhomeenergy.com ebrha.com

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SEPTEMBER 2014

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RENTAL HOUSING 39

INSURANCE

LEASING

Capital Insurance Group John Reynoso 1-800-682-9255, x7519 jreynoso@ciginsurance.com Commercial Coverage Insurance Paul Tradelius 415-436-9800 www.comcov.com David E. Quan Agency Insurance Brokerage David E. Quan 510-653-8880 www.dquanagy.com The Greenspan Co./Adjusters Int’l.

Rich Hallock 866-331-4790 www.greenspan-ai.com Jain L. Williams - State Farm Insurance Jain L. Williams 510-530-3222 www.jainwilliams.com Kelly Lux – State Farm Insurance Kelly Lux 510-521-1222 Kelly.lux.gjcg@statefarm.com Ruben Leon - Farmers Insurance Group Ruben Leon 510-525-6540 rleoncorrea@farmersagent.com Ruth Stroup Insurance Agency Ruth Stroup 510-874-5700 www.stroupinsurance.com Stone Creek Insurance Agency Tom Lynch 925-297-4202 www.stonecreekinsurance.com Yonas Hagos - Farmers Insurance Yonas Hagos 510-763-1030 www.farmersagent.com/yhagos INTERCOMS & ACCESS CONTROLS

R & S Overhead Garage Door Sean Boatright 510-483-9700, x14 www.rsdoors.com Rex Key and Security Joe Towbis 510-527-7000 www.rexkey.com Sound Communication Systems Jerry Dean 510-595-8111 scs4208@yahoo.com Statcomm Inc. Cherie Anderson 650-988-9508 www.statcomm.com

Trulia Pierre Calzadilla 415-400-7260 www.trulia.com/rent LITIGATION SUPPORT SERVICES

SpottCheck Consulting Susan Spott 510-816-1452 www.spottcheck.com LOCKSMITH EVICTION SERVICES

Golden Gate Locksmith Co Ralph Scott 510-654-2677 kgglocksmith@yahoo.com Rex Key and Security Joe Towbis 510-527-7000 www.rexkey.com PAINT SUPPLIERS

Dunn-Edwards Paints Megan Mutimer 415-755-0685 www.dunnedwards.com PEST & VECTOR CONTROL

Alameda Co. Vector Control Services Daniel Wilson 510-567-6826 daniel.wilson@acgov.org Terminix Robert Sater 510-489-8689 www.terminix.com Times Up Termite Mike Barker 510-568-7200 www.timesuptermite.com Albert Nahman Plumbing & Heating Albert Nahman 510-843-6904 www.albertnahmanplumbing.com Frank Bonetti Plumbing Dan Bonetti 510-582-0934 www.bonettiplumbing.com Pacific Drain & Rooter Service Nasir Jalil 510-452-4606 nasirjalil80@gmail.com Roto-Rooter Martin Alvarez 510-755-1262 sanactma@aol.com

Martinez Real Estate Investment Jose Martinez 510-769-0436

PROPERTY MAINTENANCE

LAUNDRY EQUIPMENT

APT Maintenance, Inc. Keith Berry 510-747-9713 www.aptmaintenanceinc.com KMK Contracting & Property Services Kevin Knobles 925-292-8667 www.kmkcontracting.com

Coinmach Carlos Barraza 510-429-0900, x54435 www.coinmach.com Innovative Coin Cheri Guffey 510-259-1494 www.innovativelaundry.com

PROPERTY MAINTENANCE SUPPLIES

LEAD, MOLD & PEST MANAGEMENT

Alameda County Healthy Homes Dept.

Julie Twichell 510-567-8252 www.aclppp.org

| SEPTEMBER 2014 |

LISTING SERVICE

PLUMBING/WATER HEATERS

INVESTMENT OPPORTUNITIES

40 RENTAL HOUSING

Agent Access – Bay Area Fredric Harper-Cotton 510-689-4048 www.agentaccessba.com

Ferguson Enterprises, Inc. Jermane Griffin 916-752-7608 jermane.griffin@ferguson.com

ebrha.com

Wilmar Nick Mraz 800-345-3000 www.wilmar.com PROPERTY MANAGEMENT

Advent Properties, Inc. Benjamin Scott 510-250-7918 www.adventpropertiesinc.com Bay Property Group Robert Goldman 510-836-0110 www.baypropertygroup.com Beacon Properties Carlon Tanner 510-428-1864 www.beaconprop.com Caldecott Property Management Services Ronald Reece 510-594-2400, x226 www.caldecott.com Canyon Pacific Management Tom Scripps 415-495-4739 www.canyonpacific.com Cedar Properties Jonathan Weldon 510-834-0782 www.cedarproperties.com Crane Management Kit Crane 510-918-2306 www.cranemanagment.net The Enterprise Company William McLetchie 510-444-0876 ERI Property Management Sasha Bermudez 510-883-7017 www.erirentals.com Lapham Company Jon M. Shahoian 510-594-7600 www.laphamcompany.com Marquardt Property Management Karen or Judi Marquardt 510-530-2050 www.mpmoakland.com MSB Property Management Nik Bhachu 510-649-3380 www.msbmanagement.com Oaktown Urban Properties Michael Moynihan 415-572-0334 www.oaktown-up.com OMM Inc./Mason Management Janice Mason 510-522-8074 www.ommhomes.com Premium Properties Sam Sorokin 510-594-0794 www.premiumpd.com Shaw Properties Liz Hart 510-665-4350 www.shawprop.com Sphinx Property Management Jon Goree 510-798-9299 www.sphinxpm.com Wellington Property Company Jillian Loh 510-338-0588 www.wellingtonpropertyco.com

Woodminster Property Management Nicholas Drobocky 510-336-0202 www.woodminstermanagement.com PROPERTY MANAGEMENT SOFTWARE

Buildium Sam Clarke 888-414-1933 x152 sam@buildium.com REAL ESTATE BROKERS & AGENTS

Advent Properties, Inc. Benjamin Scott 510-250-7918 www.adventpropertiesinc.com ARA Pacific Mike Colhoun 415-273-2177 www.arausa.com Caldecott Properties Andy Read 510-594-2400 www.caldecott.com CBRE Keith Manson 510-874-1919 www.cbre.com Coldwell Banker – Apartment Specialist John Caronna 925-253-4648 www.eastbayIREA.com Coldwell Banker Commercial Henry Ohlmeyer 925-831-3390 www.coldwellbanker.com Edrington & Associates Steven Edrington 510-749-4880 sedrington@msn.com Home & Investment Realty George Vassiliades 510-710-6826 www.propertiesbygeorge.com Lapham Company Tsegab Assefa 510-594-0643 www.laphamcompany.com Litton/Fuller Group Luke Blacklidge 510-548-4801, x130 www.littonfullergroup.com Marcus & Millichap Eli Davidson 510-379-1280 eli.davidson@marcusmillichap.com Marcus & Millichap David Wolfe 510-379-1200 www.marcusmillichap.com NAI Northern California Grant Chappell 510-972-4941 www.naikilpatrick.com Paragon Commercial Brokerage Ben Weil or Zack Ward 415-874-5018 thebenweilteam@paragon-re.com Property Counselors Link Corkery, Inc. Link Corkery 510-886-1212 www.pclclink.com Red Oak Realty Kevin Hamilton 510-250-8780 kevin@redoakrealty.com

Woodminster Real Estate Co Inc. Nicholas Drobocky 510-336-0202 www.woodminsterrealty.com

West Coast Premier Construction, Inc. Homy Sikaroudi 510-271-0950 www.wcpc-inc.com

RECYCLING/REUSE

SEISMIC ENGINEERING

DR3 Mattress Recycling Robert Jaco 510-798-3734 www.mattressrecycling.us

Earthquake & Structures, Inc. B.K. Paul 510-601-1065 www.esiengineers.com

RENT CONTROL CONSULTANTS

TENANT SCREENING SERVICE

Alan K. Beales 510-339-9776 Bay Property Group Cristian Villarreal 510-474-7404 cristian@baypropertygroup.com

Contemporary Information Corp. (CIC) Dan Firestone 888-232-3822 www.continfo.com TOWING SERVICE

Edrington & Associates Steven Edrington 510-749-4880 sedrington@msn.com

Ken Betts Towing Services Ayub Azam 510-532-5000 www.kenbettscompany.com

Liz Hart 510-813-5440 liz.hart1801@gmail.com

PPI Towing Stephanie Gipson 510-533-9600 www.ppitowing.net

RENTAL SERVICES

Cal Rentals Elaine Perkins 510-642-3644 www.calrentals.housing.berkeley.edu Hamilton Properties Bay Area Delesha Hamilton 404-606-2141 www.hamiltonpropertiesbayarea.com ROOFERS

A-One Construction Dirksen Rogers 408-690-0890 www.a-oneconstruction.com Fidelity Roof Company Steve Parry 510-547-6330 www.fidelityroof.com Frank Fiala Roofing Frank Fiala 510-582-6929 www.ffialaroofing.com General Roofing Company Michael Wakerling 510-536-3356 www.generalroof.com SECURITY/SURVEILLANCE

Bay Alarm Limor Margalit 510-639-2652 www.bayalarm.com Detect All Security & Fire Amy Roither 510-835-4100 www.detectall.com R & S Overhead Garage Door Sean Boatright 510-483-9700, x14 www.rsdoors.com Sentry Alert David Ingham 510-549-0306 www.sentryalert.com SEISMIC CONSTRUCTION

Adobe Soil & Structures Mark Almeida 510-919-1880 www.adobesoils.com B.A.S.S. Seismic Retrofit D.W. Hamilton 510-919-0046 www.bassseismicretrofit.com

TREE SERVICE

Bartlett Tree Experts Tony DeMola 925-934-6306 www.bartlett.com Coastal Tree Service Hans Waller 510-693-4631 www.coastaltreeservice.com WASTE & WASTE HANDLING EQUIPMENT

DR3 Mattress Recycling Robert Jaco 510-798-3734 www.mattressrecycling.us Waste Management Company David Tucker 510-430-8509 www.wastemanagement.com WATER MANAGEMENT

HydroPoint Colleen Moore 415-602-6984 cell cmoore@hydropoint.com WELDING - STRUCTURAL & ORNAMENTAL

Vidrio Enterprises Jessie James Vidrio 510-453-8052 jvidrio@msn.com WINDOW WASHING

Mr. Sparkle Dylan Kelly 510-504-7048 www.mrsparkle.biz WINDOWS

Advanced Home Energy Shira Henry 510-540-4860 www.advancedhomeenergy.com ALBA’s Glass Ben Moazeni 510-644-2522 www.albaglass.com SGK Home Solutions Vladmir Merabian 408-264-6964 www.sgkhomesolutions.com ebrha.com

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SEPTEMBER 2014

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RENTAL HOUSING 41

ad index

PRODUCTS & SERVICES

EAST BAY RENTAL HOUSING ASSOCIATION

Membership Application for Property Owners and Managers

ABATEMENT

Environmental Remedies. . . . . . . . . . . . . . . 29 P.W. Stephens. . . . . . . . . . . . . . . . . . . . . . . . . 33 APPLIANCE PARTS & SALES

Appliance Parts Distributor. . . . . . . . . . . . . . 7

JOIN TODAY AND RECEIVE BENEFITS SUCH AS:

ATTORNEYS

FREE RENTAL FORMS

Bornstein & Bornstein. . . . . . . . . . . . . . . . . . 31

MONTHLY MEMBERSHIP MEETINGS

The Evictors. . . . . . . . . . . . . . . . . . . . . . . . . . 31

LEGAL REFERRALS

Fried & Williams LLP. . . . . . . . . . . . . . . . . . . 23

EDUCATIONAL CLASSES

The Shepherd Law Group . . . . . . . . . . . . . . 35

FREE SUBSCRIPTION TO RENTAL HOUSING MAGAZINE

BUILDING MATERIALS/HARDWARE

LEASING SERVICE

Urban Ore. . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 CARPETING & FLOORING

MANAGEMENT ASSISTANCE

Bay Area Contract Carpets, Inc.. . . . . . . . . 28

SEMINARS & WORKSHOPS

CONSTRUCTION

TENANT SCREENING SERVICE

KMK Construction. . . . . . . . . . . . . . . . . . . . . 33 West Coast Premier Construction. . . . . . . 35 ENGINEERS

Adobe Soil & Structures. . . . . . . . . . . . . . . . 33

NAME

Earthquake and Structures, Inc.. . . . . . . . . 27 West Coast Premier Construction. . . . . . . 35

COMPANY

INSURANCE COMPANIES

CIG Insurance. . . . . . . . . . . . . . . . . . . . . . . . . . 5 Jain Williams - State Farm. . . . . . . . . . . . . . 35

ADDRESS

LAUNDRY CITY

STATE ZIP

Wash Multifamily. . . . . . . . . . . . . . . . . . . . . . 34 Innovative Coin . . . . . . . . . . . . . . . . . . . . . . . 22 LENDERS

PHONE EMAIL

JPMorgan Chase Bank. . . . . . . . . . . . . . . . . 22 Torrey Pines Bank . . . . . . . . . . . . . . . . . . . . . 16

RENTAL PROPERTY LOCATION

LOCKSMITH EVICTION SERVICES

ANNUAL MEMBERSHIP DUES (TAX DEDUCTIBLE):

1-2 UNITS = $249.00

3-4 UNITS = $269.00

Golden Gate Locksmith Co. . . . . . . . . . . . . 28 PEST CONTROL

Team Too. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

5-8 UNITS = $289.00

9-16 UNITS = $299.00

PLUMBING

17+ UNITS = $299.00 + $5.00 PER UNIT

Albert Nahman Plumbing . . . . . . . . . . . . . . 31

CHECK (PAYABLE TO EBRHA)

TOTAL DUE:

$

MASTERCARD

VISA

PROPERTY MANAGEMENT

Maisel Property Management. . . . . . . . . . . 33 AMERICAN EXPRESS

PROPERTY MANAGEMENT & SALES

Bay Property Group . . . . . . . . . . . . . . . . . . . 31 CARD NUMBER

EXPIRATION DATE

Beacon Properties. . . . . . . . . . . . . . . . . . . . . 35 RENT BOARD CONSULTANTS

Liz Hart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

NAME ON CARD

ROOFING SERVICES

Frank Fiala Roofing. . . . . . . . . . . . . . . . . . . . 29 SIGNATURE

General Roofing Co. . . . . . . . . . . . . . . . . . . . 34

DETACH THIS FORM AND FAX OR MAIL TO THE ADDRESS BELOW

SECURITY

Sentry Alert. . . . . . . . . . . . . . . . . . . . . . . . . . 28 East Bay Rental Housing Association

WATERPROOFING

360 22nd Street, Suite 240

Applied Waterproofing Systems . . . . . . . . 35

Oakland, CA 94612

WINDOWS, DOORS & SIDING

TEL

510.893.9873 | FAX 510.893.2906

ebrha.com

42 RENTAL HOUSING

| SEPTEMBER 2014 |

ebrha.com

SGK Solutions.. . . . . . . . . . . . . . . . . . . . . . . . . 3 Acceptance of an advertisement by this magazine does not necessarily constitute any endorsement or recommendation by EBRHA, express or implied, of the advertiser or any goods or services offered.

Presented by the East Bay Rental Housing Association

8TH ANNUAL

Trade Expo WEDNESDAY, OCTOBER 22, 2014 3:00 - 7:00 P.M. Greek Orthodox Church 4700 Lincoln Ave., Oakland Workshops Include

Workshops

New Rental Housing Laws for 2015

by Ron Kingston, EBRHA State Lobbyist

Vendor Fair Free Parking Complimentary Food & Drink

Oakland Rent Ordinance Updates

by EBRHA and Oakland City Officials Platinum Sponsors

Gold Sponsors

REGISTER NOW AT W To exhibit, contact Tina Bocheff at 510-318-8303 or tbocheff@ebrha.com.