
3 minute read
two main functions of a business plan
from Hobby Lobby Business Plan
by Rachel
Understanding the Two Main Functions of a Business Plan
Writing a business plan can be a daunting task for many entrepreneurs. It requires a lot of time, effort, and research to create a comprehensive and effective plan. However, the benefits of having a well-written business plan cannot be overstated. It serves as a roadmap for your business, outlining your goals, strategies, and financial projections. But did you know that a business plan has two main functions? Let's take a closer look at what they are and why they are crucial for the success of your business.
The first function of a business plan is to serve as an internal document for the business owner and the management team. It acts as a guide for decision-making, setting priorities, and allocating resources. By having a clear and well-defined plan, you can better understand your business objectives, identify potential challenges and opportunities, and develop strategies to achieve your goals.
Moreover, a business plan can help you stay organized and focused on your business objectives. It allows you to track your progress and make necessary adjustments along the way. This internal function of a business plan is crucial, especially for startups and small businesses, as it provides a clear direction for the company and helps in keeping everyone aligned towards a common goal.
The second function of a business plan is its external function. It serves as a communication tool for external stakeholders, such as investors, lenders, and potential partners or clients. A well-written business plan can help you secure funding for your business, as it demonstrates your understanding of the market, your target audience, and your financial projections.
Investors and lenders want to see a solid and well-thought-out plan before they decide to invest in your business. A comprehensive business plan can also help you attract potential partners or clients by showcasing your unique selling proposition and how your business can add value to their lives.
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