THE MAG Inspired Lifestyle

Elevating Lives with Mindful Energy: Odyssey Elixir’s Transformative Journey

Three years ago, Scott Frohman, a long time South Florida resident, became intrigued with the health benefits functional mushrooms offered. At the time, Frohman and his team were avid consumers of popular mushroom-based drink powders. He and his inner circle started to share their transformative stories with each other. After selling his CBD business, and smack in the middle of the COVID pandemic, Frohman decided to pursue a new venture that he was truly passionate about and aligned more with his True North.

As Founder and CEO of Odyssey Wellness, Frohman keenly identified a white space in the industry and seized the opportunity, like a true entrepreneur. Frohman realized that most mushroom products were stuck in the dietary supplement aisles – and tasted terrible. He came up with the idea for a mushroom-based drink that truly harnessed the transformational health benefits of mushrooms while also providing the refreshing and flavorful drinking experience missing from products on the market. There was one problem. He could not mask the bitter taste and gritty mouth feel that are inherent in all mushroom products he had tried. He began an R&D process that spanned over a year and a half, which resulted in countless prototypes, until finally, Odyssey Elixir was born.

Frohman worked with an organic functional mushroom supplier that utilized an innovative extraction method. By removing the insoluble fiber, the extract becomes a concentrated dose of all the active compounds in each mushroom. The real bonus was that this method removed that bitter, muddy taste most people associate with mushroom-based products. This was a game changer, which allowed him to create the beverage he had envisioned with a taste profile that is unparalleled in the functional mushroom space.

Consumers around the country, but mostly Gen Z and Millennials, are resonating with Odyssey Elixir’s sparkling beverages due to their great taste and ability to deliver functional benefits like improved focus, mindful energy, and enhanced mood. Odyssey Elixir emphasizes an impressive dose of 2750mg of fruiting body extract from mushrooms exceeding what most commercial products deliver. Frohman is engaged in an aggressive public relations initiative to educate consumers about Odyssey’s unique nootropic and adaptogenic-rich blend of Lion’s Mane, Cordyceps, L-theanine and Panax Ginseng.

“We like to think of Odyssey as a ‘new functional energy beverage’ that is sweeping the nation right now,” Frohman said. We believe consumers are drifting away from typical energy drinks that have dominated the market for decades and are really gravitating toward a beverage like Odyssey that

traverse that gap between energy and functional beverages. We know we are on to something big, and the market trends are reflecting that shift as well.” Frohman believes that Odyssey Elixir is perfect for those looking to switch from sugarladen, artificially sweetened, and alcoholic drinks to healthier, cleaner beverages that only deliver benefits.

South Florida and particularly in Miami where places like Wynwood and South Beach are tourist destinations, Odyssey’s footprint is growing rapidly. “Miami being our backyard and a playground for our target demographic has proved to be the perfect test market as we roll out to other cities across the US. From major music festivals to hot spots and night clubs to Art Basel and other high traffic events, Odyssey is extremely popular and has experienced powerful growth from passionate customers who share their love for Odyssey on social media, going viral in many instances,” added Frohman.

South Florida is not the only place where Odyssey is trending. Jill Zarin’s guests at her Luxury Luncheon in South Hampton; a star-studded event held every year got a chance to try the new mushroom beverage. “Odyssey Mushroom Elixirs was such a hit. Everyone loved it. People are looking for healthier beverage options that deliver real benefits. The mushrooms are the star ingredients. They promote focus, mindful energy and really give you a nice mood lift” said Margie Adelman, VP of Communications at Odyssey. “We were thrilled to support the event and happy everyone there had the opportunity to try Odyssey.”

The company is seeing great success. In just under two years, Odyssey Elixir’s can be found in over 5000 retail stores across the country, including Publix, select CVS, GNC, and over 700 7-11’s in Florida, Lazy Acres, Erewhon, and Wegmans supermarket chain. It can also be purchased on Amazon or on Thrivemarket.com.

Drawing on his knowledge of the science behind the transformational benefits of mushrooms, Frohman seized an opportunity to create greater access to mushroom power. Leveraging his entrepreneurial savvy and past entrepreneurial experience in the health and wellness industry, Frohman threaded the needle and executed his vision. Honoring his passion for mushrooms, health, and wellness, Frohman and his team are scaling his company across the country while staying true to his mission of helping people live better lives and having fun while doing it.

Please visit the Odyssey Elixir website and follow their Instagram page for more information.

Photo credit: Instalam Photography