Renault TRIBER hits the Bull’s eye with its pricing Traditionally, seating capacity and comfort features in a car have had a direct bearing on its price. Take for instance the entry levels cars - these cars with a seating capacity of 4 and a basic level of comfort start at Rs. 2.5 Lacs onwards. These cars have also been the favorites of first time car buyers.
Then comes the hatchback. With a capacity of 4 or 5 passengers, superior comfort levels and better features, these hatchbacks start at about Rs. Rs. 4-4.5 Lacs.
The next are the MPVs and SUVs, which generally start at Rs. 8-8.5 Lacs and have a capacity to carry 5 or 7 passengers but are loaded with a host of comfort features. While there are cars available beyond these three categories also, they form small volumes and are also very high in price. In India, hatchbacks, SUVs
& MUVs and entry level cars register maximum volumes sold in a descending order. ŠRenault India Pvt. Ltd
Thus, a typical large Indian family had to pay a premium to travel together. Also, hatchback customers had to forgo a lot of comfort features since they were either toned down or totally absent in their cars.
In August 2019, Renault launched a car that successfully challenged the age old principle that equated the car’s price with its seating capacity. When the Renault TRIBER was launched, it rewrote a lot of well-established principles in the Indian car industry. It broke the long held belief that a sub-4 meter car cannot be a comfortable 7 seater. Another important thing was the car’s affordable price. With the BS6 version starting at just Rs. 4.99 Lacs (ex. Showroom Delhi), Renault TRIBER’s price immediately caught the attention of hatchback and MPV customers. What attracted them the most is a set of comfort features that the TRIBER offered. With roomy and ergonomically designed interiors, the car can easily accommodate up to 7 passengers. Its highlight is a modular seating arrangement which can create a large boot space of upto 625 liters in minutes. Also, with features like independent AC vents for rear rows, smart access, touch screen, stylish dashboard and loads of internal storage spaces, it struck the right cord with consumers. Besides the Renault TRIBER’s price and length, the next parameter which differentiates it from hatchbacks and SUV/MPVs is its safety and styling. While the car is equipped with all safety features like ABS with EBD, airbags, rear parking sensors etc., it also comes with superior styling on the outside. With
projector headlamps, stylish front grille, load carrying roof rails, skid plates, flex wheels, Eagle Beak split tail lamps and a high ground clearance of 182 cm, the car instantly made the Indian consumer its fan.
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The Renault TRIBER’s price was just one of the many aspects that proved to be a hit. The spell of the TRIBER is so strong that consumers not only visit the showrooms to test drive it, an equal number also book a test drive online. In just under a year, the Renault TRIBER has truly emerged as a maverick that rewrote the rules in the Indian car market.
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