The Boardroom Magazine - July/ August Issue

C E L E B R A T I N G 26 Y E A R S O F E D U C A T I N G T H E P R I V A T E C L U B I N D U S T R Y ISSUE 302

|

VOLUME XXVI JULY/AUGUST

EXCLUSIVITY THROUGH CODE OF CONDUCT 10 | PUBLISHER’S PERSPECTIVE

WHAT DOES MEMBER FEEDBACK MEAN FOR PRIVATE CLUBS?

28 | EXECUTIVE COMMITTEE

110-111 | EDUCATORS OF THE YEAR: THREE & JACKIE CARPENTER

105 | MEMBERSHIP MARKETING

MEMBERSHIP REFERRAL HAS ATROPHIED AT MOST PRIVATE CLUBS

C2 Limited Design Associates

Castor Design Associates

Chambers

Clay Pryor Interiors

92-95 | EXCELLENCE IN CLUB GOVERNANCE 98 | IN MEMORIAM: DONNA OTIS

KEY METRICS FOR EFFECTIVE MANAGEMENT OF GENERATION Z

AM Design Angela Grande Bozeman Club Group Design & Corporate Interiors

80-83 | DISTINGUISHED CLUBS SHOWCASE

PHX Architecture

118-121 | INNOVATIVE IDEAS

ELM | Ervin Harris Interiors JBD JGA Larson Nichols Lovett Miller (HINT) Design and Interior Architecture Design

Marsh & Associates

McMahon Group

BOARDROOM MAGAZINE DESIGN FEATURE - PAGES 42-69 L-R: DUNCAN RENO, DEL RIO COUNTRY CLUB AND BRENT GARDNER, CLUB PRESIDENT

Peacock + Lewis

Rogers McCagg Architects & Interior Designers

AM Design Group | BOARDROOM DESIGN FEATURE

by Adrian Karapici

Amazing Club Transformation Continues The Project: Shadow Wood Country Club, Estero FL

A

mazing is the overwhelming response from Shadow Wood members referring to the recently improved club amenities. For the past few years, the objective of Brian Bartolec, GM/COO at Shadow Wood Country Club, had been to rebrand the club in a seamless, incremental approach while minimizing member disruption.

AM Design’s task was to transform the club by capturing its personality and lifestyle while recognizing the history and incorporating those design features into a multi-phase improvement process.

In 2020, the entire west end of the clubhouse and main lobby were completely remodeled, along with the addition of a new covered outdoor dining venue, which brought new energy to the clubhouse.

The most recent phase of the clubhouse transformation, which included the east end of the clubhouse, started in March 2021 and was completed in January 2022. The east-end renovations included remodeling the ladies’ locker and card rooms, expanding and renovating the men’s lounge, converting the old golf shop into a multi-purpose room, building a new golf shop, new cart staging, and redesigning the bag drop and golf arrival area. The goal was to increase member usage by connecting the spaces intuitively, capitalizing on best exterior views, providing flexibility in utilization, and increasing operational efficiency.

The most notable part of the project was relocating the original 1,200-square-foot golf shop to a new 3,500-square-foot structure connected with covered walkways to the remodeled locker rooms. The new building overlooks the expansive golf practice facilities and cart staging area. The design elements introduce abundant daylight into the space through large perimeter and clerestory windows. This space also offers unique retail opportunities unparalleled at most private clubs, featuring over 60 brands in a boutique-style environment. In addition, the new arrival with covered bag-drop greatly impacts the overall member and guest experience.

The men’s lounge was expanded with a new holding kitchen, hot and cold buffet, and large gathering bar maximizing exterior views.

The old golf shop was converted into a multifunction room for overflow daytime card players and private events at night. The interior design, showcasing beautiful waterfall wall panels, transformed the old golf shop into one of the most elegant flex spaces in the club.

The existing ladies’ card and locker rooms received a complete facelift consistent with the club’s new interior design and decor. The hospitality area was enlarged and remodeled to accommodate better both the golfers and card players using the space.

As an architect and interior design firm, there is no better feeling than when members’ reactions validate the vision and hard work to implement the design. But most importantly, it is validated daily and confirmed by the increased revenue and utilization.

Shadow Wood saw a post-renovation increase of 506 percent a-la-carte covers and a 181 percent increase in food and beverages revenues. The golf shop has seen a 30 percent increase in daily traffic.

It forecasts more than doubling annual merchandise sales due to a 50 percent increase in overall inventory levels and a 20 percent increase in categories of retail offerings. Upon completion of the west end renovations, Shadow Wood Country Club membership reached capacity for the first time in club history.

New membership sales more than doubled and already hit record highs in 2022. Upon completion of the new golf shop, the club maxed out the waiting list for golf members and had to create a secondary waiting list. B R AM Design Group is a full-service Architectural and Interior Design Firm specializing in private club amenities design, master planning, construction and procurement projects based in Naples, FL. Please visit www.amdesigngroup.com for additional information, or contact Adrian Karapici, principal architect, (239) 631-8884, adrian@ amdesign-group.com.

42

BOARDROOM | JULY / AUGUST 2022