Biz New Orleans June 2017

Workplace Wellness Best practices and top tips P. 66

Rhonda Bagby, market VP for Humana’s Group Employer Segment in Louisiana and Mississippi

Opioid Addiction

A new treatment method

Your Gadgets

How to extend their life

Health Insurance Worries?

Rhonda Bagby offers answers P. 60

JUNE 2017

BizNewOrleans.com 1

Publisher Todd Matherne

Editorial Editor-in-Chief Errol Laborde Managing Editor Kimberley Singletary Art Director Sarah George Web Editor Kelly Massicot Assoc. Multimedia News Editor Leslie T. Snadowsky

Contributors Andrew Canulette, Maria Clark, Steven Ellis, Frank Etheridge, Pamela Marquis, Mike Melito, Allison Plyer, Chris Price, Peter Reichard, Kim Roberts, Jennifer Gibson Schecter, Keith Twitchell, Melanie Warner Spencer

Advertising Vice President of Sales Colleen Monaghan (504) 830-7215 Colleen@BizNewOrleans.com Sales Manager Maegan O’Brien (504) 830-7219 Maegan@BizNewOrleans.com Senior Account Executive Caitlin Sistrunk (504) 830-7252 Caitlin@BizNewOrleans.com Account Executive Carly Goldman (504) 830-7225 Carly@BizNewOrleans.com

Marketing Director of Marketing & Events Cheryl Lemoine Event Coordinator Whitney Weathers Digital Media Associate Mallary Matherne For event information, call (504) 830-7264

Production Production Manager Jessica DeBold Traffic Coordinator Terra Durio Production Designers Monique DiPietro, Demi Schaffer, Molly Tullier

Administration Chief Executive Officer Todd Matherne President Alan Campell Executive Vice President Errol Laborde Office Manager Mallary Matherne Distribution Manager John Holzer Subscription Manager Brittanie Bryant For subscriptions, call (504) 830-7231 AABP 2016 Award of Excellence Bronze: Best Feature Layout 110 Veterans Blvd., Suite 123 Metairie, LA 70005 (504) 828-1380 Biz New Orleans is published monthly by Renaissance Publishing, LLC, 110 Veterans Blvd., Suite 123, Metairie, LA 70005; (504) 828-1380. Subscription rate: one year $24.95, two year $39.95, three year $49.95 — foreign rates vary call for pricing. Postage paid at Metairie, LA, and additional mailing entry offices. POSTMASTER: Send address changes to Biz New Orleans, 110 Veterans Blvd., Suite 123, Metairie, LA 70005. Copyright 2016 Biz New Orleans. No part of this publication may be reproduced without the consent of the publisher. The trademark Biz New Orleans is registered.

Biz New Orleans is not responsible for unsolicited manuscripts, photos and artwork, even if accompanied by a self-addressed stamped envelope. The opinions expressed in Biz New Orleans are those of the authors and do not necessarily reflect the views of the magazine or owner.

4 Biz June 2017

features top stories this month

60 Employer Healthcare Advice from a Leading Voice Rhonda Bagby, market VP for Humana’s Group Employer Segment in Louisiana and Mississippi, speaks out.

66

Workplace Wellness New players, awardwinning workplaces and top tips for improving the health of your employees and your bottom line.

6 Biz June 2017

BizNewOrleans.com 7

contents june 2017 | Volume 3 | Issue 9

10 | Editor’s note Baby Steps 12 | publisher’s note

34 | sports Fathers, Sons and Checkered Flags:

16 | Calendar

Families spanning generations add a special element to auto racing.

18 | industry news

36 | entertainment

20 | recent openings

A New Voice in the Fight: Is the film

Find Your Retreat

22 | Events

in the biz

industry a good idea for Louisiana? A Tulane professor weighs in with her new book.

perspectives 46 | accounting Taxing Situation: Louisiana budgetary woes cause concern over business incentive programs 50 | healthcare Working with Alzheimer’s: Local elder care specialists are employing creative methods.

28 | NOLa by the numbers What’s Driving Growth? More people are leaving than coming, but New Orleans’ population is still up.

from the lens 72 | great workspaces 38 | entrepreneurship From Micro to Mainstream: Fund 17 is launching a mentorship program this month to help guide microentrepreneurs to the next level.

30 | dining The Foam is Rising Again: A new golden age of golden ale may be upon us.

32 | tourism Not Your Father’s Conference: FestiGals offers a full weekend of professional and personal development tailored for each attendee.

8 Biz June 2017

54 | insurance It’s That Time Again: June 1 marks the start of this year’s hurricane season. Is your company prepared for disaster?

Cultural Shift: Studio Arabi and the Arlene and Joseph Meraux Charitable Foundation create an art community and destination in St. Bernard Parish.

78 | why didn’t i think of that?

Addiction Treatment Redefined: Dependency Pain Treatment Centers is finding success with a new method of treating opioid addiction.

40 | etiquette

82 | making a match: businesses and nonprofits

Technically Speaking: Avoiding

HeartGift Louisiana: Partnering with this nonprofit helps businesses play a role in saving the lives of children around the world.

the pitfalls and distractions of teleworking, conference calls and video meetings

88 | behind the scenes Ochsner’s The O Bar

42 | tech

58 | guest viewpoint

End User Training:

Getting the Most from Your Gadgets: Tips for Promoting Device

on the cover

Longevity

Rhonda Bagby, market VP of Humana’s Employer Group Segment for Louisiana and Mississippi.

Don’t let it be an afterthought.

BizNewOrleans.com 9

Editor’s Note

BizNewOrleans.com

Beyond the magazine But wait, there’s more! Visit BizNewOrleans.com to watch videos from this month’s issue, including:

Baby Steps

W

hen it comes to unhealthy workplace habits, I certainly have my share. When I sit at my desk it’s usually with a foot under me, and another tucked up to my body with a knee pointed skyward — not exactly ergonomically correct.

To make things even worse, as of late I’ve also been working with a box of Girl Scout cookies within easy reach. I mean, hey, I’ve got a scout of my own, how can you not support the next generation of women business leaders, right?

It’s all too common for me to be so engrossed in what I’m doing for an hour or two straight that I forget to get up, stretch, or even take a deep breath now and then.

And then, of course, there’s the fact that our office just had both a Raising Cane’s Chicken Fingers and a New Orleans Original Daiquiris become our new neighbors. It’s hard to make healthy choices, especially in New Orleans.

But with healthcare premiums continually rising and no shortage of uncertainty in governance, it’s more important than ever to take advantage of the things we CAN control, or at least make an effort to. That means taking a fresh look at workplace wellness.

It’s such an important topic that both this month’s main features address it, along with “Why Didn’t I Think of That” on page 78, which looks at the cost of another drain to the bottom line, opioid addiction, and how a new local company is offering treatment in a totally outpatient setting. Within these pages you’ll find expert advice, hear about the new role the Jefferson Chamber is taking and see how local companies are leading the pack and providing innovative solutions.

The key, they all seem to say, is taking that first baby step. Excuse me as I unfold myself and go grab a bottle of water.

Happy Reading,

Kimberley@BizNewOrleans.com

Health Insurance Answers Behind the scenes at the photo shoot and Q&A with Humana’s Rhonda Bagby.

The Business Case for Criminal Justice Reform Laitram CEO Jay Lapeyre adds his voice to the issue on a new video by Smart on Crime Louisiana.

10 Biz June 2017

BizNewOrleans.com 11

Publisher’s Note

Find Your Retreat

A

bout a year ago, my wife and I started looking for a place to escape.

Running a business takes a lot of time and energy, so having the opportunity to take a brief hiatus from deadlines goes a long way toward happiness, success and wellbeing.

Six months ago, after much searching, we found the perfect little slice of paradise, a place to retreat and recharge the batteries in Bay St. Louis on the Jordan River. We make the short trip after the workweek comes to a close and call this place home, spending our weekends with friends and family.

We’ve officially named the place the “BayHouse,” and our time is spent enjoying a different style of life from being in the city. I never knew what I was missing until we began our trips to the BayHouse. After a weekend escape with family and friends, we are reenergized for the coming week and feel more ready for the day-to-day grind.

Bay St. Louis is just over an hour away, but it feels like a world apart from the city and work we have at home.

Find your retreat this summer, and if you happen to be cruising on the Jordan River, look for me. If it’s the weekend, I’ll be there.

Todd Matherne

12 Biz June 2017

Meet the Sales Team

Maegan O’Brien Sales Manager (504) 830-7219 Maegan@BizNewOrleans.com

Caitlin Sistrunk Senior Sales Executive (504) 830-7252 Caitlin@BizNewOrleans.com

Carly Goldman Account Executive (504) 830-7225 Carly@BizNewOrleans.com

Colleen Monaghan Vice President of Sales (504) 830-7215 Colleen@BizNewOrleans.com

14 Biz June 2017

Calendar

June 3, 4, 10, 11

16

Parade of Homes

by Home Builders Association of Greater New Orleans NOLAPOH.org

St. Tammany West Chamber of Commerce B2B Networking 8 to 9 a.m.

Chamber office 610 Hollycrest Blvd., Covington StTammanyChamber.org

6 New Orleans Chamber of Commerce Power Lunch 10:30 a.m. to 1 p.m.

1515 Poydras St. 5th Floor Auditorium NewOrleansChamber.org

7 St. Tammany West Chamber of Commerce Northshore Young Professionals Pop Up 4 to 6 p.m.

Mugshots Grill & Bar 300 River Highlands Blvd., Covington StTammanyChamber.org

8 ABWA Crescent City Connections Monthly luncheon featuring Julie Burch, president of Julie Burch Speaks!

11 a.m. to 1 p.m.

Ralph Brennan’s Heritage Grill 111 Veterans Blvd.

ABWANewOrleans.org

8 New Orleans Chamber of Commerce Women’s Business Alliance 5 to 7 p.m.

Kendra Scott Store 5757 Magazine St. NewOrleansChamber.org

15 Hispanic Chamber of Commerce Networking Event Celebrating Hispanic Young Professionals of Louisiana 5:30 to 7:30 p.m.

Mannings Sports Bar 519 Fulton St., New Orleans HCCL.biz

16 Jefferson Chamber of Commerce Business & Breakfast 7:45 to 9:45 a.m.

Wyndham Garden New Orleans Airport 6401 Veterans Memorial Blvd., Metairie JeffersonChamber.org 16 Biz June 2017

22 New Orleans Chamber of Commerce Chamber After 5 5:30 to 7:30 p.m.

BB King Blues Club 1104 Decatur St. NewOrleansChamber.org

26 World Trade Center New Orleans Doing Business in India 1 to 3 p.m.

WTCNO Office 365 Canal St., Suite 1120 WTCNO.org

27 New Orleans Chamber of Commerce Young Professionals Networking Event 5:30 to 7:30 p.m.

Dave & Buster’s 1200 Poydras St. NewOrleansChamber.org

27 Downtown Baton Rouge Business Association DBA & YMCA Coffee Chat 8 to 10 a.m.

Charles W. Lamar Jr. YMCA 521 3rd St. DowntownBR.org

28 Jefferson Chamber of Commerce Prosper Jefferson Seminar Series: Public Speaking 9 to 10:30 a.m.

JEDCO Conference Center 700 Churchill Pkwy., Avondale JeffersonChamber.org

For a more complete list of events visit BizNewOrleans.com. We’d love to include your business-related event in next month’s calendar. Please email details to Editorial@BizNewOrleans.com.

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Restaurant R’evolution

Tommy’s Cuisine

300 Bourbon St. • (504) 553-2277 revolutionnola.com

746 Tchoupitoulas St. • (504) 581-1103 tommysneworleans.com

Restaurant R’evolution proudly commemorates five years in the heart of the French Quarter. In celebration of this milestone, Chefs John Folse and Rick Tramonto are honored to present a special anniversary dinner menu, from June to August. Guests can indulge in a special five-course meal for only $55.

Stay tuned, because our best is yet to come!

Tommy’s Cuisine is a locally-owned and operated restaurant located in the Warehouse District. Famous for its inspired upscale Creole-Italian cuisine, all perfectly served in an old-world atmosphere, Tommy’s has been the place to meet, eat, and drink for over a decade. Experience a world-class wine menu along with the finest dishes in the city at Tommy’s Cuisine.

Lula Restaurant Distillery

Ralph’s on the Park

1532 St. Charles Ave. • (504) 267-7624 lulanola.com

900 City Park Ave. • (504) 488-1000 ralphsonthepark.com

As the first restaurant-distillery in Louisiana, Lula offers a unique experience in the shadows of their copper still. The private dining space—The Barrel Room—accommodates 150 and includes a patio facing St. Charles Avenue.

The Lula team is happy to work with you to tailor the menu, and, of course, the cocktails to fit your event!

Ralph’s on the Park is reviving their annual summer special of 3 Appetizers + a Glass of Wine for $33. Now through August, sip and snack on Chef Chip Flanagan’s delectable menu of Miso Tuna 2 Ways, Pork & Beef Pot stickers, Crabmeat & Mango Salad, Crawfish & Shrimp Toast, Alligator Beignets, and more. For reservations, call 504-488-1000!

BizNewOrleans.com 17

Industry News

numbers

Collision Conference Stats From May 1-3, New Orleans’ Ernest N. Morial Convention Center hosted “America’s fastest growing tech conference.”

Collision will return in 2018.

Attendance:

19,732 people from

travel

Condor Airlines Begins Nonstop Service The second nonstop European flight to launch from New Orleans this year, Condor Airlines began service to Frankfurt, Germany on May 3. Flights will operate Wednesdays and Sundays through Oct. 4 on Boeing 767-3000ER aircrafts. stats

Louisiana Worst State to be a Police Officer Life & Work for Cops in Louisiana - state ranking (1=Best; 25=Avg.) 49th Median Income for Law-Enforcement Officers (Adjusted for Cost of Living) ports

Port of New Orleans Announces New Task Force and Bicycle Patrols A Jefferson Parish President’s Task Force on police activity has been formed under the direction of Port of New Orleans President and CEO, Brandy Christian, to stimulate new developments and ideas for growth along the western edge of the port’s jurisdiction. Parish President Mike Yenni assembled the task force and collaborated with Christian to make the appointments, which include three riverboat pilots, a civil engineer, commercial real estate developer and two industry business owners.

On May 10, the Port of New Orleans added an extra layer of security to the New Orleans riverfront via bicycle patrols by the Port’s Harbor Police Department.

The patrols began as the Port celebrated Maritime Month in May with a number of events.

18 Biz June 2017

24th Median Income Growth for Law-Enforcement Officers 46th Violent-Crime Rate 43rd Percent of Homicide Cases Solved 18th State & Local Police Protection Expenses per Capita

119 countries

42.6 percent of attendees came as part of the Women in Tech program.

605 startups

Fun Facts:

173 questions asked by attendees at the Q&A stage, which included sessions with Coca-Cola CTO, Alan Boehme, astronaut Mike Massimino and Wyclef Jean.

This is a conservative-led reform and if you look at the people involved in it today who started it, it was all business and it was business organizations and those people are committed to it…

Ultimately, when this works, we’ll all get the credit for having done great work.

47th Property-Crime Rate 50th Police Deaths per 1,000 Officers Note: “Law-enforcement officers” includes police and sheriff’s patrol officers, detectives and criminal investigators.

Source: WalletHub

Most favorited talk: A Conversation with Chris Sacca (a two-hour chat with Sacca and CNN’s Laurie Segall)

102 awards

Downtown Nola Nominations June 9 is the deadline to nominate someone for the 6th Annual Downtown NOLA Awards.

Five honorees will be celebrated for making a positive impact to New Orleans’ Downtown at a luncheon set for Friday, Sept. 22. For more information, including requirements, visit DowntownNola.com/awards

musicians at Night Summit

2 pre-content meditation sessions

51,001 drinks

James M. “Jay” Lapeyre Jr., CEO of Laitram, speaking in a new video called, “The Business Case for the Justice Reinvestment Package” by Smart on Crime Louisiana, Right On Crime and the Pelican Institute for Public Policy. In the video, Lapeyre expresses his support for the data-driven reform package that promises to save the state $300 million over a 10-year period while improving public safety.

To watch the video, visit BizNewOrleans.com.

Recent Openings

Zeus’ Rescues

Chicken Salad Chick On May 17, Chicken Salad Chick (CSC), the nation’s only southern inspired, fast casual chicken salad restaurant, opened its first location in the New Orleans market in Mandeville. The third Chicken Salad Chick in Louisiana, the restaurant is located at 3803 Highway 22.

Located just around the corner from animal boarding and grooming site Zeus’ Place, now lies the second Uptown location of Owner Michelle Cheramie’s nonprofit, Zeus’ Rescues. The animal rescue and adoption organization opened May 2 at 2520 Napoleon Ave., is dedicated to eradicating pet homelessness and euthanasia in the New Orleans metro area.

Bayou Oaks Golf Course at City Park New Orleans City Park and the Bayou District Foundation announced the opening of the $26 million Bayou Oaks Golf Course in New Orleans City Park on April 21. The 18-hole, par 72 course includes multiple tee locations and 46 bunkers designed to appeal to players of all levels.

French Truck Coffee The newly restored May & Ellis building (221 Chartres St.) in the French Quarter is now home to the newest location of French Truck Coffee. The small-batch coffee roaster based in New Orleans officially opened the location May 12 and plans to follow with the addition of French Truck Baton Rouge in July.

Beef Jerky Outlet Beef Jerky Outlet, the first national jerky franchise, opened its first New Orleans location on April 27 near the intersection of Causeway and Veterans at 3017 Veterans Blvd, Suite B in Metairie.

The store specializes in more than 100 varieties of premium jerky, including exotic meats like kangaroo and alligator and offers specialty flavors like Moonshine and Cajun.

20 Biz June 2017

Historic Pythian Building Homewood Suites French Quarter On May 11, Homewood Suites New Orleans French Quarter (317 North Rampart St.) celebrated its official grand opening. The hotel offers a combination of studio and one-bedroom suites, 1,500-square-feet of meeting space, a fitness center, pool, and kitchen and grill area, along with a billiards room and putting green.

After sitting derelict for 15 years, the historic Pythian Building (234 Loyola Ave.) reopened on May 12. The building is co-developed

by Green Coast, ERG Enterprises and Crescent City Community Land Trust who are including 69 apartments, along with retail space, a public market, a healthcare clinic and office spaces.

Events 1

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2017 Equal Pay Day Women’s Business Alliance with ABWA and FestiGals

New Orleans Chamber 2nd Quarter Luncheon Friday, April 7 | The Roosevelt Hotel — Roosevelt Ballroom, Mezzanine Level

Tuesday, April 4 | The Cannery

Designed to bring awareness to the continuing wage gap between men and women in Louisiana, this event featured a presentation by State Representative Helena Moreno and a panel of female “success experts” that provided tips and insight.

Governor John Bel Edwards was the keynote speaker of the New Orleans Chamber of Commerce’s 2nd Quarter Luncheon.

1. Ulla Gaudin, Donna Accardo and Pirjo Narhi 2. Helena Moreno 3.

Sandra Lindquist, Amy Landry and Jodi Archer

1. Shelton Pryor, Megan McAndrews, Kary Kaslauer and Jordan Woodard 2. Governor John Bel Edwards 3. Kelvin Gipson, Erin Thomas and Ron Marlow

22 Biz June 2017

photographs by cheryl gerber

BizNewOrleans.com 23

Events 1

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Hispanic Chamber of Commerce: 2017 Women’s Business Symposium – Louisiana’s Day of Empowerment

Jefferson Chamber of Commerce: Small Business Champions Award Luncheon Wednesday, May 10 | Airport Hilton

Thursday, May 4 | Sheraton Metairie

This year’s Women’s Business Symposium featured guest speakers: Angela O’Byrne, president and CEO of Perez, APC; Angelica Garcia-Dunn, president of AIM Global Logistics; Brandy Christian, president and CEO of Port of New Orleans; Joan Davis, chancellor of Delgado Community College; Maria Rios, president of Nation Waste; and Sonia Perez, president of AT&T.

Among the eleven winners at this year’s luncheon were Entrepreneur of the Year, Joe Coates of Title Management Group; Large Business of the Year, Zito Companies; and Small Business of the Year, Merchants Security Services.

1. Marla Fontes, Lesley Castro, Lilliam Wilson and Brenda Melara 2. Jan Davis, Tara Hernandez and Maria Rios 3. Melissa Daigrepont, Marina Manzaneres, Taslya Mejia and Daniel Toro Jr.

1. Todd Matherne, Angela Mitchell and Todd Murphy 2. Aaron Vogel and Thomas Jacobs 3. Todd Matherne, Frank LaBiche and Todd Murphy

24 Biz June 2017

photographs by cheryl gerber

BizNewOrleans.com 25

in the biz Biz columnists speak out

NOLA BY THE NUMBERS • DINING • TOURISM • SPORTS • ENTERTAINMENT • ENTREPRENEURSHIP • ETIQUETTE • TECH

dining

The Golden Age of Ale Local brewery options runneth over More on page 30

In the Biz NOLa by the numbers

What’s Driving Growth?

More people are leaving than coming, but New Orleans’ population is still up.

New Orleans Population 395,000 390,000 385,000 380,000 375,000 370,000 365,000 360,000 355,000 350,000

I

n March, the Census Bureau released its 2016 estimate of the total population of New Orleans, which confirmed that the population of the city is continuing to grow.

The most accurate data on population comes out once every 10 years when the census conducts a head count of the entire country.

Every year between the decennial censuses, the Census Bureau develops an estimate of the total population of every county in the country. They start with the 2010 census count; they add births, subtract deaths, and then estimate total international and domestic migration in and out of each county or parish.

Births and deaths are pretty well documented, but estimating the movement of people into and out of any parish is difficult. The census relies on documented international migration data, as well as changes of address on IRS tax forms and Medicare forms to estimate international and domestic movements.

However, this method cannot capture all migration. Specifically, undocumented immigrants, low-income people who don’t file taxes, and even young professionals who continue to file their taxes at their parents’ home in a different state or county…all of these groups are not well captured in the census’ estimation methodology.

Nonetheless, one finding from the census’ latest estimate deserves some attention. For the first year since Katrina, the census estimated that, domestically, New Orleans had

28 Biz June 2017

345,000 340,000 2010

2011

2012

2013

2014

2015

2016

New Orleans Births and Deaths

Allison Plyer is executive director and chief demographer of The Data Center in New Orleans. Dr. Plyer is author of The New Orleans Index series, developed in collaboration with the Brookings Institution to track the region’s progress toward prosperity, and she leads The Data Center’s research on the development of the water management cluster in Southeast Louisiana as published in The Coastal Index series.

6000 5000 4000 3000 2000 1000 0 -1000

2011

2012

2013

2014

2015

2016

-2000 -3000 -4000 Births

Deaths

New Orleans Estimated Migration 12,000 10,000 8000 6000 4000 2000 0 -2000

2011

2012

2013

International Migration

more people leaving the parish than coming to the parish. Notably, this number is small (-759 or less than .2 percent of the city’s population) and it is only an estimate. But the negative domestic migration number is an indicator that the population

2014

2015

2016

Domestic Migration

growth of New Orleans is now less driven by the return of displaced New Orleanians (the majority of whom were displaced domestically).

If New Orleans experienced more people leaving domestically than coming to the city, what is driving

population growth? Births continue to outpace deaths for a “natural increase” of 1,684 people. International migration added over 1,000 people, as well.

Net international migration represents an important source of population growth in New Orleans—adding approximately 1,000 new residents for the last several years—and, of course, births have exceeded deaths as well. City populations decline when net out-migration exceeds the natural increase due to new births. New Orleans’ total population will continue to grow as long as births minus deaths exceeds any loss of population due to migration.

While not alarming, the latest census estimates do suggest that growth of the New Orleans population is now less dependent on returning residents. To be sure, the total population of the metro area will rise and fall with economic growth, but workers and their families will choose the parish they find most attractive to live. New Orleans’ ability to attract additional population will be largely dependent on the availability of affordable housing, reliable transportation to job centers, low crime rates and appealing amenities. n

Source: The Data Center analysis of U.S. Census Bureau 2016 Population Estimates

BizNewOrleans.com 29

In the Biz dining

The Foam is Rising Again

To Do List:

A new golden age of golden ale may be upon us.

Wayward Owl Brewing Company 3940 Thalia St. (previously the Gem Theater)

New Breweries for 2017

Royal Brewery New Orleans 7366 Townsend Pl. Brieux Carre Brewing Company 2115 Decatur St.

D

riving around our fair city, one might be forgiven for thinking we have a robust base of food and beverage industries. Some of the city’s most visible buildings — Blue Plate, Dixie Brewery, Jax Brewery, Falstaff Brewery — collectively form a Potemkin village of bygone producers. Thankfully, all of the sites have returned to commerce, though not as factories.

A trio of old breweries, in particular, appear designed to capture the tipsy imaginations of their customer base.

Jackson Brewing Co.’s building came first in 1890, with a castle-like structure catty-corner from Jackson Square (600 Decatur St.) and conspicuously visible from the river.

For Dixie Brewery, the powers that be hired a veteran of brewery architecture named Louis Lehle to design a structure that evoked a cathedral or a state capitol; the 2537 Tulane Avenue building was completed in 1907. It was sold in April of last year to a New York developer for $5.6 million to be used as a research office for the Veterans Affairs hospital.

The Falstaff building, now Falstaff Apartments, was built in 1912 at 2600 Gravier St. It is best known for its 1950s-era weather ball tower, but also features a statue of King Gambrinus toasting the world from his perch three stories up.

Various other former brewery buildings around town remain standing, some of them rather imposing, but a century ago, there were more than two dozen breweries

30 Biz June 2017

Second Line Brewing’s “Cease to Love,” a bourbon-barrel aged Russian Imperial Stout infused with toasted coconut

in the city. If you’ve ever wondered about that gigantic old factory next to the bridge over the railroad tracks in St. Roch, well, it’s the old Union Brewing Co. Regal Beer, meanwhile, was produced on a prominent spot in the French Quarter, the corner of Bourbon and Bienville.

In short, beer brewing used to be a very big deal in New Orleans.

But eventually, time and tides took their toll. At one point, the list of

local beers you could order with your poor boy was reduced to one: Dixie.

In 1986, a new hope began to gleam: Abita Brewing Co. began barreling beer and grew quickly. In the 1990s, brewpubs opened in New Orleans, including Crescent City Brewhouse and the late Acadian Brewing in Mid-City.

Yet these developments pale in comparison to the explosion of new brews in recent years.

Among the first in this new vanguard was Nola Brewing, founded in 2008.

Down the street, the rapidly rising newcomer Urban South has a brewery-taproom combo too.

Courtyard Brewery is also in the neighborhood, on Erato Street.

In 2015, Second Line Brewing opened up in Mid-City, and its beer garden has become popular in the neighborhood. In mid-December of last year, Wayward Owl Brewing Company opened up in the old Gem Theater in Central City. In March, Royal Brewery New Orleans opened up shop in eastern New Orleans, not far from the Bunny Bread factory.

In April, Brieux Carre opened up its “nanobrewery” in the Faubourg Marigny.

The Northshore has seen its share of new growth as well. Down the road from Abita is now Covington Brewhouse. Further west, in Hammond, there’s Gnarly Barley Brewing Co. Even old Dixie may soon get a new lease on life. After the disaster of aught-five flooded the old Dixie cathedral and brewing moved to Wisconsin, the beer has lost its local cache. But as of this writing, there were reports that the man with the deepest pockets in New Orleans was looking to buy the venerable old brand and begin selling it in the Superdome. If anyone has the resources to restore Dixie to its former glory, and bring it back home, it’s Tom Benson. n Peter Reichard is a native New Orleanian who has written about the life and times of the city for more than 20 years, including as a former newspaper editor and business journalist.

photograph courtesy of second line brewing; opening photo courtesy nola brewing co.

BizNewOrleans.com 31

In The Biz tourism

Not Your Father’s Conference FestiGals offers a full weekend of professional and personal development tailored for each attendee.

Jennifer Gibson Schecter

was once a tourist in New Orleans herself and is now proud to call NOLA home. She also writes the Wednesday Tourism Blog on BizNewOrleans.com.

T

o some, attending a conference equates to fumbling with name tags, sitting in uncomfortable chairs all day and counting the number of distracted people on their phones during a panel presentation.

FestiGals Women’s Weekend Experience turns that idea on its ear.

Returning for its seventh run, June 22-24, at the JW Marriott, FestiGals is New Orleans’ first and only women-centric festival that combines a “girls’ weekend” celebratory ethos with professional development, networking and philanthropy. The three days of events are organized into professional, personal and cultural experiences, all carefully curated by founder Diane Lyons and her team at Accent-DMC, Lyons’ award-winning conference and event planning firm.

“We started as a girlfriend getaway weekend,” said Lyons, “but as our program has evolved, we’ve grown into the FestiGals New Orleans Women’s Weekend Experience.

It’s really a multifaceted event that appeals to a variety of women.”

The weekend is organized to encourage attendees to create personalized itineraries that focus on the interest areas most meaningful to them. The online schedule is color coded with special icons to help guests craft their perfect weekend— making it possible to have a blend of personal/professional or an intense focus on one track.

“When we talk about the weekend, there are various experiences, all unique to New Orleans,” explained Lyons. “Women have the option of coming for the 32 Biz June 2017

entire time or just picking their passion and attending an event of their choice.”

Thursday, June 22 starts the women’s weekend with the Grand Diva Coronation and Diva Welcome Reception. The Grand Diva for 2017 will be New Orleans jazz singer Robin Barnes who will lead the Stiletto Stroll second line parade on Saturday.

The New Orleans Women’s Leadership Conference at FestiGals takes place on Friday, June 23. This day-long aspect of the weekend has been designed to help attendees “unleash your passion, live your purpose and discover your power.”

The keynote speaker for the conference portion is Linda Alvarado, co-owner of the Colorado Rockies and president/CEO of Alvarado Construction. In 1976, Alvarado started a curb and sidewalk installation company. It has since grown into an international construction, development and property management firm.

Alvarado is a member of the National Women’s Hall of Fame, and

her long list of accolades includes being named one of “The Best Latinos In Business,” and one of Colorado’s “Most Powerful People.”

Other panels during Friday’s conference include topics such as negotiations, culinary entrepreneurs, nutrition, craft brewing, leadership, communication strategies and even burlesque.

After the hard work is done on Friday, the itinerary for Saturday

returns to celebrating life through fun and philanthropy. The infamous Bodacious Bras for a Cause Brunch takes the frivolity of glitter and lingerie and makes it meaningful as a fundraiser benefiting the Cancer Association of Greater New Orleans and Breastoration.

After the brunch, secret French Quarter homes will be toured and then the Stiletto Stroll Second Line Parade will dance through the Quarter and culminate in the After-Glow Party.

With all the events over the course of the weekend, new friends and business connections are inevitable.

“It’s so exhilarating to see so many women gathering together, connecting and sharing experiences,” said Lyons. “I love hearing stories of how relationships were formed at FestiGals, personally and professionally.” n

Tickets

FestiGals registration is open to all Various ticket levels are available to customize any experience, including…

The Ultimate Diva package: Priced at $399, this package includes VIP access to all the events, plus exclusive events as well.

Bodacious Bras for a Cause: priced at $100, this

event includes a Bloody Mary Mixer, live bra-art auction, entertainment and a fashion show featuring women who are “thriving in their cancer journeys.”

The Stiletto Stroll: $50 tickets include all food and libations for the pre-party, Stiletto Stroll Second Line and After-Glow Party.

New Orleans Women’s Leadership Conference on June 23: Individual tickets are $150.

Special hotel rates are also available at JW Marriott.

For more information and to purchase tickets, visit festigals.org.

BizNewOrleans.com 33

In The Biz sports

Fathers, Sons and Checkered Flags Families spanning generations add a special element to auto racing.

Chris Price is an award-winning

journalist and public relations principal. When he’s not writing, he’s avid about music, the outdoors, and Saints, Ole Miss and Chelsea football. Price also authors the Friday Sports Column at BizNewOrleans.com.

S

ports provide many great moments, and the greatest is the connection made between generations. One generation passes down their enthusiasm, knowledge and expertise in a sport, in hopes that younger generations will develop a love for it as well.

While not easily accessible in Southeast Louisiana, auto racing far outpaces most sports in the number of father and sons, and more and more often, a third and even fourth generation of family members have reached success at the sport’s top levels.

The speed and the deafening roar of the cars — not to mention the potential for a hair-raising crash at any moment — make the sport captivating. With the thrill, number of races, and multimillion-dollar purses at each race, there is a natural draw for those involved in racing go into the family business. But knowing the history of the sport, and the families involved in making racing what it is today adds an added bit of lagniappe and sentimentality that make the sport worth recognizing, especially in the month in which we honor our fathers.

NASCAR was founded in the mid-20th century by the France family in Daytona Beach, Florida.

“Big” Bill France led the sport for decades before his son, William, took over from 1972 to 2000. Bill Jr.’s son, Brian France, assumed the role of NASCAR CEO and chairman in 2003. While the Frances built the sport off the track, on-track racing has also been passed down the family 34 Biz June 2017

Dale Earnhardt Jr. greets fans before the NASCAR Daytona 500 auto race at Daytona International Speedway in Daytona Beach, Fla., Sunday, Feb. 26, 2017.

line. Today, as many as three or four generations of a single family may be involved in a race team from ownership to driver to crew member.

The biggest family names in the sport are Petty, Earnhardt and Jarrett.

With 200 victories and the first driver to win seven NASCAR championships, Richard Petty earned the title of “The King,” but before he was made monarch, he learned from his dad, Lee, winner of NASCAR’s very first race, the inaugural Daytona 500, as well as 54 total races and

three championships. Richard’s son, Kyle, drove for years, but a wreck on a practice lap killed his son, Adam, a young driver breaking into the top racing circuit. The crash also pushed Kyle to give up the cockpit for the TV studio. Richard and Kyle are still involved in NASCAR and are generally treated like royalty at tracks across the country.

Dale Earnhardt became the sport’s biggest star after “The King” retired. “The Intimidator” followed his father, Ralph, into racing.

Tidbit

Did You Know?

Dale Earnhardt Jr. announced on April 25 that the he will retire following the 2017 NASCAR season, which began on February 18 and ends November 19.

Earnhardt matched Petty’s seven championships and dominated NASCAR long enough to share the track with his son, Dale Jr. After Dale Sr.’s untimely death on the track at Daytona International Speedway in 2001, “Junior” became, and remains, the sport’s most popular driver despite never winning a championship.

“Gentleman” Ned Jarrett is equally well known as a driver and race announcer. He won two championships and 50 races in his career, but the highlight of his life may be the day he gave voice to the coverage of his son, Dale, winning the 1993 Daytona 500. Both Jarretts are in the NASCAR Hall of Fame.

Right now, the Elliotts are the family to watch. NASCAR fans remember “Million Dollar” Bill Elliott for being the first to win a $1 million bonus for winning at Daytona, Talladega, and Darlington, three of NASCAR’s four Crown Jewel events, in the same season.

Elliott won one championship, but retired in the early 2000s. His son, Chase Elliott, is a second-year NASCAR driver, who took over the No. 24 car when Jeff Gordon retired after the 2015 season. A rising star at Hendrick Motorsports and teammate of NASCAR’s only other seven-time champion Jimmie Johnson, Chase Elliott has the pedigree and the team in place to challenge for championships for a while to come. n AP Photo/John Raoux

BizNewOrleans.com 35

In The Biz entertainment

A New Voice in the Fight Is the film industry a good idea for Louisiana? A Tulane professor weighs in with her new book.

Kimberley Singletary is the

managing editor of Biz New Orleans magazine. A 20-year Southern California veteran, she has been surrounded by the film industry for most of her life.

F

irst, I have to say that I am writing this column on May 12, and as of this date, there is no news on Sen. JP Morrell’s measure to alter the amount and method in which film credits are allocated in Louisiana.

As that situation stands in limbo, there is a bit of a war going on between The Advocate and the Louisiana Film and Entertainment Association (LFEA). On May 7, The Advocate published its view that the film tax program is “still a giant waste of money,” citing the oft-repeated stat that the state receives a return of 22 cents on every dollar spent on the program.

Just two days later the LFEA fired back, stating that “the economic impact where films are shot brings a 4 to 1 return,” and that the industry “supports 14,000 jobs, $2.5 billion in new sales for Louisiana firms and $1.8 billion in new household earnings for residents over the past two years.”

Both, at least, seem to look positively toward Morrell’s changes, with The Advocate saying that at least we’d lose less money by capping credits further to $150 million a year and $20 million on any one project, and the LFEA happy with the idea of creating some stability and increasing “the return on investment to the state as a whole.”

So, the battle continues, and now a new voice has arrived to weigh in on the scene — Vicki Mayer, a professor of communication at Tulane University. On Lundi Gras of this year, Mayer released her new book, “Almost Hollywood, Nearly 36 Biz June 2017

Vicki Mayer, professor of communication at Tulane University and author of a newly-released book that takes aim at the film industry’s impact in Louisiana.

New Orleans: The lure of the local film economy.” The book is available both as a physical book and as an open-access monograph, meaning you can read it online for free.

The book is definitely worth a read. It begins with a fascinating look into the history of filming in the state, which began in the early 1900s, all the way up to how the post-Katrina landscape emphasized the need to bring in new industry.

The film industry, however, was not the best choice, she says.

“We should have focused on an industry that is not so mobile,” she argues. “Right now there are more than 30 states and several countries that are competing for film, and the industry will go wherever they’ll get the best deal.”

She cites the fact that we are not the first “Hollywood South” — a title

that now belongs to Georgia; Texas, Florida, Australia and Cape Town, South Africa, have all also enjoyed their time at the top of the pedestal.

“If we’re going to choose an industry to subsidize, it should be one where we have some kind of competitive advantage,” she adds.

Mayer also argues that the tax incentives tend to favor the wealthy and “steal services from the poor.”

“The bottom line is that we need more transparency,” she says. “These credits are being given to wealthy people out of state, and then they are sold to wealthy people in state.”

She says she tried for three years to buy a tax credit and couldn’t. “If they’re out there floating around, why couldn’t I buy one?”

The heart of the book lies in Mayer’s views that the film industry works as a sort of reverse Robin Hood, stealing both money and services from those at the bottom — citing as one example the industry’s extensive use of our police force, and as another the fact that when filming occurs on a residential street, “the city receives money, but the residents

who live on that street, who are inconvenienced, do not.”

“With this book I looked at the impact the film industry has on everyday people who live here,” she says. “Of course there are going to be those small business owners that benefit, but with the money we pay out….well, we have to think about how many cuts to public programs like education and healthcare to pay for it can we withstand?” n

To Do

Worthwhile Read

Regardless of how you stand on the issue, the book does make for an interesting and quick read. I encourage you to take a look — it’s worth having to copy this into your browser: luminosoa.org/ site/books/10.1525/luminos.25

BizNewOrleans.com 37

In The Biz entrepreneurship

From Micro to Mainstream Fund 17 is launching a mentorship program this month to help guide micro-entrepreneurs to the next level.

Keith Twitchell spent 16 years running his own business before becoming president of the Committee for a Better New Orleans. He has observed, supported and participated in entrepreneurial ventures at the street, neighborhood, nonprofit, micro- and macro-business levels.

F

rom the farmer selling watermelons out of his pickup to the proverbial shade tree mechanic to the musician playing solo violin on a street corner with her case open for tips, our local society is full of micro-entrepreneurs.

However, they exist far outside of the mainstream economy, to put it mildly, let alone any type of entrepreneurial support system.

Enter a five-year-old nonprofit organization called Fund 17, whose entire focus is assisting these “informal enterprise owners” in becoming organized, official and profitable businesses.

Founded by Haley Burns while she was still a student at Tulane University, Fund 17 views these informal entrepreneurs not only as potential entrants into the mainstream economy, but also as potential agents of change in their communities.

“Once these individuals are economically empowered in their own lives, they are able to take steps to support other people in their community,” Burns pointed out, citing the likelihood that when such businesses reach the point of hiring, it will be their friends and neighbors who get the jobs.

“Beyond that, they are setting an example of what entrepreneurship can look like and can do.”

This last point is a critical one, as many studies have indicated that one significant barrier to entrepreneurism in disadvantaged communities is that there are simply no role models available.

38 Biz June 2017

Fund 17 founder Haley Burns

Fund 17 uses a mix of targeted community outreach and good old fashioned word of mouth to engage its clientele. Once connected, participants in the program receive a lot of very foundational information and assistance. Basic elements of business such as licenses, accounting practices, social media and paying taxes simply do not exist in the informal economy. In no small number of cases, the business owners do not even have bank accounts.

Pricing is based on whom the entrepreneur is serving and what their immediate cash needs may be.

“It’s not that they have never thought of these kinds of things,” Burns said. “It might be in the

back of their minds, but most of them have never sat down and thought it all out.”

While some of the people Fund 17 contacts prefer to remain outside of the mainstream (“They say, ‘I don’t want Uncle Sam in my life,’” reported Burns with a laugh), a sizeable majority are eager to take their enterprise to the next levels.

To help them get there, the program thus far has primarily used college students in a fellowship program to provide one-on-one guidance.

However, this month Fund 17 is launching a mentorship program that will bring more real-life experience into the picture.

Not surprisingly, the transition from casual to official can be challenging. “There are basic behavioral changes that have to take place in moving from an informal to a formal business,”

Burns explained. “Moving from a cash-based operation to having bank accounts, formal accounting and listing expenses is a huge step. Going from doing what you do whenever you have a chance to do it to having formal hours of operation is another.

“They have to see their business as an entity outside of themselves,” she continued, “and sometimes it’s not immediately rewarding. It’s a completely different way of thinking to consider spending time making your business happen instead of simply generating income that goes straight into your pocket.”

Burns is completely committed to staying the course, as evidenced by the new mentorship program. She sees new futures for her program participants and their communities, and has a real gift for passing that vision on to her clients.

“We want to give them the tools to turn this informal business into something that will support their livelihood,” she stated. “Not just financially, but what they want to be and to achieve in their lives.” n

Get Involved

Help Wanted Are you a small business owner willing to provide guidance to a budding entrepreneur?

To be part of the Fund 17 mentorship program, email info@fund17.org.

photograph by cheryl gerber

BizNewOrleans.com 39

In The Biz etiquette

Technically Speaking Avoiding the pitfalls and distractions of teleworking, conference calls and video meetings Melanie Warner Spencer is

editor of New Orleans Bride and New Orleans Homes & Lifestyles and managing editor of Louisiana Life and Acadiana Profile. Spencer’s ever-expanding library of etiquette books is rivaled only by her ever-ready stash of blank thank-you notes. Submit business etiquette questions to Melanie@MyNewOrleans.com.

T

echnology has enabled us to conduct so many aspects of our jobs from home or afar. But, as illustrated by the March viral video of BBC interviewee professor Robert E. Kelly being hilariously interrupted by his children (and wife trying frantically to collect them live on air), no matter how great the technology, things can easily go awry. Whether placing a client call from home or on the go; trying to conduct a multi-person meeting via conference call; or when you have a Skype session on the horizon, there are a few things to keep in mind that will help keep things quiet, free from distraction and professional.

According to 2016 numbers from Global Workplace Analytics — which conducts research on how new ways of working impact people, the planet and company profits — approximately 20 to 25 percent of the workforce frequently teleworks, making or taking client calls or doing phone interviews from home or some other remote location.

For any type of remote call or video session, if you do only one of the things suggested here, control the environment. This means go to a quiet and secure location and lock the door. Keep pets and children otherwise occupied and, for the latter, supervised. Barking, meowing and rambunctious or fussy little ones make it difficult to hear, listen or otherwise concentrate — both for you and the other party. To be honest, one of my favorite places to take or make work calls is in my parked and locked car with the windows up. It’s quiet and completely free of distractions.

40 Biz June 2017

For conference calls, first write down the call date and time, call number and PIN and keep it in an easy-to-find place (I recommend your planner or a note in your e-calendar). Next, call in early, introduce yourself and mute your phone unless you are speaking. Also, say your name each time you speak.

Simply say, “Melanie again …” and say what you need to say. Finally, as you would for any meeting, appoint a leader and follow an agenda.

When it comes to video or Skype interviews and meetings, do all of the above (retreat to a quiet and secure space) and consider what will be in view behind you. A plain wall is better than anything visually distracting. For example, if you are seated in front of a

bookshelf, that’s great, but make sure it’s attractive, tidy and doesn’t have anything inappropriate on it. If your own home or office isn’t a possibility, think creatively.

I once borrowed a friend’s home office for a job interview because I just moved and was still getting settled into my new space.

Also, be sure to dress accordingly and keep your hands visible. Do not under any circumstances look at your phone. Put it in a drawer or otherwise out of ear and eyeshot.

Don’t position yourself too close to or too far away from the web camera.

Finally, if your Skype handle isn’t professional, start a new account. Unless you are a gin rep or distributor or a bartender, ginmartinis4ever might not be the best bet.

With all of the above, always make reception or Wi-Fi quality a priority to avoid bad connections and dropped sessions. Last, but not least, speak a little more slowly than usual and allow pauses after you finish or begin speaking to account for any gaps on the other person’s end.

As with any meeting or interview, a little forethought, planning and preparation go a long way toward the appearance of professional poise and polish. If after all of that you still end up being ambushed by your children on live TV, take a page from Professor Kelly’s book: Confess everything, apologize and reschedule if possible. The entire world ended up charmed by the Kelly family, which means there’s hope for humanity, probably for you too. n

Eti-quips

Do

Don’t

Video Vanguard

Practice with a friend or colleague

Set up in a public space

Find a quiet space free of distractions

Dress too casually or casual from the waist down (in case you have to reach for something)

Do’s and don’ts of a Skype interview Video meetings and interviews are one of many tools in the technology toolkit that can work for and against us in the workplace. It’s still a relatively new medium for many of us, so keep in mind a few do’s and don’ts for flawless face time.

Wear professional attire Consider a pop of color to stand out, but limit it to a tie or scarf

Slouch

Be enthusiastic with your voice and hand gestures, but not over-the-top

Rely on your computer’s internal microphone and speakers — buy or borrow a headset

Position the camera close, but not too close and lean in a little bit Put away your phone

BizNewOrleans.com 41

In The Biz tech

End User Training: Don’t let it be an afterthought.

S

everal factors are widely accepted as critical to the success of IT projects and to the overall effectiveness of an IT organization. They include ensuring that IT is aligned with well-defined and understood business objectives, that executive management supports the IT department’s efforts, and that the IT organization possesses the requisite expertise and experience to do the job.

Like most reasonable people, I acknowledge that these qualities are necessary, but I would argue that they’re usually not sufficient for success.

A frequently underappreciated contributor to a well-run IT operation is the ability to communicate with and train end users effectively. Its absence too often leads to a disconnect between the way the computer guys intended a system to be used and the way that people actually use it.

Given that one of the common reasons that computer guys became computer guys in the first place is that they are more comfortable working with machines, configuring software or writing code than interacting with people, this problem is not all that surprising.

Exacerbating the inherent disinclination of the technical experts to engage with end users is the underestimation by everyone, including business managers, of the effort it takes to train users on a new system or application effectively. Simply distributing a user guide or holding a single group training session, no matter how well conceived, usually doesn’t get the job done. If this sounds like your business’s approach, it’s time to make training a priority.

42 Biz June 2017

Steven Ellis has spent the last 16 years working at the intersection of business and technology for Bellwether Technology in New Orleans, where he serves as the company’s vice president.

A frequently underappreciated contributor to a wellrun IT operation is the ability to communicate with and train end users effectively. Its absence too often leads to a disconnect between the way the computer guys intended a system to be used and the way that people actually use it.

Start by budgeting accordingly.

Allocating 10 percent of a given project’s budget to training is a good guideline. Frequently, you’ll find that incorporating training as a substantial and integral phase in a project rather than an afterthought leads to a better overall solution, as the act of developing a real training plan and materials forces the designers to focus more clearly on the end users’ perspectives and needs.

Next, know the audience and commit to offering as many different types of training as they require. As my fourth-grader recently learned

in school, different people have different preferred learning styles, even more so when some of those people are executives or lawyers or doctors (or tech columnists) who are too busy to attend formal training sessions.

If history has shown that half of the company won’t show up for a group training class, then make sure to plan for one-on-one sessions.

Some people like to understand all the details and will consume an in-depth manual. Others will never attempt to read more than a page.

Many people will find time to learn

during business hours. Others are better served by recorded videos that they can watch at night.

You don’t need to create every possible type of training imaginable, but you do need to offer something that people will attend, or read, or watch and actually learn from.

As a final thought, another way to address the disconnect between intended and actual uses of IT systems and applications is to choose simple, straightforward solutions.

This may mean that you sacrifice some features or functionality, but an 80 percent solution used correctly is far better than a 100 percent solution used incorrectly. n

Practical Tip:

The Benefits of Video Training No matter what you decide to develop for initial training, you’ll need something as a reference for those who couldn’t attend, for those who need a refresher and for future employees. Recorded training videos are a great approach.

Break the content into manageable chunks — no one wants to watch an hour, or even 30-minute video these days — and use a tool like Jing from Techsmith (techsmith.com/jing).

It’s easy and efficient.

perspectives hot topics in three southeast Louisiana industries

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More on page 54

Perspectives ACCOUNTING

Taxing Situation Louisiana budgetary woes cause concern over business incentive programs

By Frank Etheridge

B

usiness tax incentives in Louisiana—hailed by some as vital to economic development in the state, criticized by others as corporate welfare—peaked in 2012, a year in which the state exempted 88 percent of corporate income taxes, for a total of $1.8 billion, according to the Louisiana Department of Revenue.

Since then, these myriad programs—put into place by the Louisiana Legislature and managed by the state-run Louisiana Economic Development (LED)—have, in turn, been showcased, shifted around and scuttled in accordance with two governors’ differing political/ economic aims and a seemingly perpetual budgetary crisis.

The current legislative session is scheduled to close Thursday, June 8, having considered roughly 60 different bills regarding credits and incentives. Democratic Gov. John Bel Edwards’ efforts are a stark contrast to both the significant changes to the program made by former Gov. Bobby Jindal in 2015 and the vision held by the current Republican-led Legislature. A general overview of the intent and impact of such tax initiatives provides a look into the overall economic outlook for Louisiana.

“It’s an interesting mixture,” Kristian A. Gerrets, director of business incentives and transaction tax services for Metairie-based CPA firm Bourgeois Bennett, says of the various tax incentives considered in the 2017 state legislative session.

“The most common ones seem to be safe for the moment, and those are the ones that most people don’t hear

46 Biz June 2017

Louisiana’s Business Incentives (as of June 8, 2017) LED FastStart: employee recruiting, screening and training services at no cost.

Angel Investor: 25.2 percent tax credit for individuals investing in businesses that seek startup and expansion capital.

Competitive Projects Payroll: 15 percent rebate on company’s new payroll for up to 10 years, plus a rebate on sales and use taxes for capital expenditures or 1.2 percent rebate on project facility expenses.

Digital Interactive Media and Software Development: 35 percent refund tax credit for in-state labor, plus 25 percent refundable credit for eligible production expenses.

Industrial Tax Exemption: property tax abatement for up to 10 years on a manufacturer’s new investment and annual capitalized additions.

Enterprise Zone: $3,500 or $1,000 in tax credits for each new job created, plus a state sales/use tax rebate on capital expenses, or 1.5 percent investment tax credit.

Motion Picture Investor: 30 percent transferable tax credit for production expenditures plus 10 percent for in-state labor expenses.

Musical and Theatrical Production: production or higher-education infrastructure development credits plus payroll tax credits.

Quality Jobs: 6 percent rebates on payroll expenses for 10 years plus a state sales/ use tax rebate on capital expenses, or 1.5 percent investment tax credit.

Research and Development: 40 percent tax credits to create or continue research and development operations.

Restoration Tax Abatement: 100 percent property tax abatement for up to 10 years for rehab of existing structures.

Sound Recording Investors: 18 percent tax credit rebate for expenses on statecertified sound-recording projects.

Technology Commercialization: 28.8 percent tax refunds, plus 4.32 percent payroll rebate for job creation.

The LED also offers a variety of special programs created for small businesses, ranging from sales leads and access to state contracts to incentives for veterans.

Source: Louisiana Economic Development (LED), as listed on OpportunityLouisiana.com

BizNewOrleans.com 47

a lot of—enterprise zones, quality jobs programs.

“The bills that would eliminate wholesale dozens of credit programs take too extreme of an approach toward increasing revenue for the state, as some of these programs are quite successful,” Gerrets continues.

“It would be short-sighted to just get rid of them.”

The Digital Interactive Media and Software Development Initiative Gerrets points to two successful programs in particular: the Digital Interactive Media and Software Development initiative—which offers in-demand tech firms a 35 percent refund tax credit for in-state labor, plus 25 percent refundable credit for eligible production expenses—“has brought in a ton of programmers and computer-science type of people, high-paying jobs with companies that came here to do their projects because of that credit,” he says. And though some view the program as a way for the rich to get richer, Gerrets describes the angel investor incentive— offering upward of a 25.2 percent tax credit for individuals investing in Louisiana-based businesses seeking startup and expansion capital—as a boon for small and midsized companies (50 to 100 employees) by making financing easier and more attractive.

The Alternative Fuel Tax However, not all business tax incentives produced such positive results. The alternative fuel tax, a credit for individuals purchasing new flex-fuel automobiles, arrived just in time for the period (2009-10) when such eco-friendly technology became common in cars, causing the state an estimated $100 million in tax credits when initial budget estimates were for $4 million.

In the ensuing fallout, Louisiana Secretary of the Department of Revenue Cynthia Bridges, after serving in the Foster, Blanco and Jindal administrations, abruptly resigned in June 2012.

48 Biz June 2017

Solar Panel Tax Credits Another failure came in the passage of solar panel tax credits, another eco-friendly initiative for individuals, after it proved so popular that it ran overages up to $30 million in rebates that were not paid back and helped cause that initiative’s demise in 2015.

“From a practitioner’s standpoint, the main result of those mistakes is that people do not trust incentives like they used to,” Gerrets says.

“People think, ‘Why go through the trouble of making this investment when the Legislature can, with the stroke of a pen, eliminate it or change it midstream?’”

Historic Home Rehab Program The state’s historic home rehab program — which provides a max credit of 18.5 percent for individuals fixing up their owner-occupied house, and adds to a similar federal incentive — is popular in Louisiana.

With the goal of putting blighted old properties back into the stream of commerce, it was established in 2002 and will likely continue after its set sunset date of Dec. 31, 2017.

Of particular concern, Gerrets says, is the reworking of film industry incentives, after the program’s cutbacks in 2015 sent a surging state industry to states including Georgia and Texas.

“Subtle changes to our incentive programs have a domino effect all across the state’s economy,” Gerrets explains. “And that’s the worst thing: To say, ‘We’re broke and we need more money,’ and get so worried that you lose sight of the big picture of what benefits these tax credits offer.” n

BizNewOrleans.com 49

Perspectives HEALTHCARE

Working with Alzheimer’s Local elder care specialists are employing creative methods.

By Maria Clark

R

ight now 5.5 million Americans are living with Alzheimer’s disease. A vast majority of those — 5.3 million — are age 65 and older. A degenerative brain disease, Alzheimer’s is the most common cause of a syndrome called dementia, which is characterized by symptoms including difficulty with memory, language and problem-solving.

Far beyond just memory loss, with Alzheimer’s disease, neurons in some parts of the brain can be eventually destroyed or damaged, resulting in the loss of a person’s ability to retain certain movements and bodily functions.

For assisted living facilities, working with residents suffering from Alzheimer’s, or varying levels of memory loss, can be a challenge, one that some local facilities are meeting in creative ways.

For instance, something as simple as a song can make a difference.

Music therapy is a daily activity at the communities of Peristyle Residences.

The assisted living homes are located all throughout New Orleans, Metairie and the West Bank and provide 24-hour home care to seniors who are no longer able to safely live at home by themselves.

“Oftentimes group activities in senior living centers can make it difficult to keep everyone engaged,” says Sean Arrillaga, who co-owns Peristyle Residences along with business partner Jason Hemel. “The key is finding the right fit and the right level of activity that can keep everyone stimulated cognitively.”

Part of music therapy at their Peristyle communities involves the 50 Biz June 2017

did you know

6 Simple Ways to Keep Your Brain Healthy Engage in regular cardiovascular activity.

Doing so elevates the heart rate and increases blood flow to the body and brain.

Take classes and read. Both reduce the risk of cognitive decline.

Quit smoking.

Take charge of your mental health.

According to the Alzheimer’s Association (AZA), some studies have linked people with a history of depression to an increased risk of cognitive decline. People suffering from depression and anxiety should also seek treatment to reduce stress.

Stay socially engaged. Pursue activities that are not only meaningful to you, but help you stay part of a community. Love animals? Consider volunteering at a local animal shelter. Enjoy art? Pursue classes or help at an afterschool program.

Remaining close to friends and family also helps keep the mind stimulated.

Maintain a healthy sleep schedule. Rest helps keep both the body and mind healthy.

Source: Alzheimer’s Association

company’s therapist, Erica Wolf, asking questions of the residents’ past.

Their answers are then integrated into the lyrics of songs.

“We will also incorporate movement with the instruments, engaging them cognitively,” says Arrillaga.

This method can have a visible impact on patients. Arrillaga describes how some residents who are almost aphasic — unable to communicate verbally — will suddenly start singing along to songs.

While Peristyle Residences are not designed exclusively for patients requiring memory care, Arrillaga says most residents do have some level of cognitive difficulties.

“We also try to incorporate space and environment so that [our residences are] conducive to somebody with memory loss,” he adds. “We use bright colors and lots of natural sunlight. At night we turn down the lights in the halls to help patients sleep.”

Another method Peristyle uses to work with memory loss is called reminiscence therapy, which involves BizNewOrleans.com 51

talking to residents and asking them about their past.

“We will ask them to tell us about their house, the town they grew up in,” Arrillaga says. “These questions require more than just a yes or no answer. The work is also incorporated with some sort of physical activity.”

Those with Alzheimer’s can also have the option of remaining at home without sacrificing safety or their family’s peace of mind with in-home care like that provided by Home Care Solutions.

Locally owned and operated since 1991, Metairie-based Home Care Solutions offers 24-hour on-call supervision and care along with professional aging life-care management — helping with things like coordinating medical appointments, assisting with crisis management and even help evaluating residential options if needed. In 2001, the company expanded its services to provide companionship specifically tailored to those with Alzheimer’s or other dementia.

The center uses a variety of different therapies to help patients battling memory loss, including something called validation therapy.

“This means validating who that person is now in their minds rather than trying to convince them it is 2017,” explains Analiza Schneider, marketing director with Home Care Solutions.

Developed by Naomi Feil for patients with cognitive impairments and dementia, the idea behind the

Teambuilding for a Good Cause

Mark your calendar now The AZA’s Walk to End Alzheimer’s is the largest event in the world to raise funds specifically for Alzheimer’s care, research and support. Held annually in more than 600 communities across the country, on various dates, the walk will take place in the following Southeast Louisiana communities: Houma — September 16 Mandeville — October 7 Metairie — November 11 Baton Rouge — November 18 For more information and to register for a walk, visit alz.org.

52 Biz June 2017

Make a Difference

June is Alzheimer’s and Brain Health Awareness Month Time for your company to get creative on “The Longest Day.” On June 21, the longest day of the year, the Alzheimer’s Association is hosting an awareness and fundraising campaign called The Longest Day. Interested individuals can participate by planning activities to raise awareness and funds to honor friends and family members with Alzheimer’s.

In the past, participants have set up block parties, bowl-a-thons and dance parties to raise funds. The Longest Day of the year is approximately 16 hours, which means ample time to fundraise and commemorate loved ones. According to ALZ.org approximately 80 percent of funds raised during Longest Day events go toward research, care, support and advocacy.

To learn more or to register an event for June 21 visit thelongestday.alz.org.

therapy is to show respect and acknowledgement toward what a person is saying, whether or not it is true or out of context. This helps the speaker feel that they are being treated with genuine respect rather than feeling marginalized or dismissed.

To assist with mental stimulation, the company uses brain games, crossword puzzles and jigsaw puzzles.

Just talking is a simple way for loved ones to help with the disease.

“It is most important to keep up discussions and interactions with others, even if it’s just talking about the past,” says Schneider.

While research is ongoing, there is currently no definitive cause of Alzheimer’s. However evidence shows that people can reduce their risk of cognitive decline by adopting certain lifestyle habits to benefit the body and mind.

“While there may be no way to prevent Alzheimer’s,” says Schneider, “exercise, getting good sleep, eating right and keeping active with friends and family can allow a person to maintain good brain health.” n

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Perspectives INSURANCE

It’s That Time Again June 1 marks the start of this year’s hurricane season. Is your company prepared for disaster?

By Kim Roberts

A

s a business owner in Southeast Louisiana, who are you going to call to help you make the necessary preparations for your company before disaster strikes? An experienced, reputable insurance company can be a good place to start.

“We are unique in the country, because in South Louisiana the biggest exposure companies face is the threat of hurricanes,” says Marc Eagan, president and CEO of Eagan Insurance Agency. “So, this type of coverage is the most expensive because of our past history. Businesses should absolutely consider drilling down on wind coverage.”

Eagan says it is important for businesses to have a good understanding of exposure on all their property and to have proper coverage.

“Understand that you will have a deductible, as well as a percentage of the value of the property that can be insured,” he says, “and that percentage of coverage has a wide range — the payback can be all over the place. Be knowledgeable about what you are purchasing and covering.”

“Natural disasters can happen anytime, anywhere, so insurance companies are constantly monitoring weather patterns so they can shift the necessary human resources and equipment quickly,” says Amy Falcon, State Farm agent and owner of Amy Falcon Insurance Agency. “Technology has changed claim handling, mainly that resources are mobile, less bricks and mortar, which helps control costs and premiums. Every catastrophe is different, and real-time information is key to providing the appropriate

54 Biz June 2017

did you know?

Disaster Effects on a Worldwide Scale According to a recent study conducted

by Business Insider, from 2000 to 2015, natural disasters cost the global economy $2.5 trillion, and at least one in three small business owners say they have personally been affected by a storm or extreme weather.

According to The Institute for Business and Home Safety, at least 25 percent of businesses will close after a natural disaster and never reopen.

It does not take a major disaster to seriously impact a business; even a loss of power that shuts down phone systems or order processing for a day or so could lead to lost revenue.

response. On the local level, our agency team reviews our catastrophe plan regularly and is on-call to help our clients once an event occurs.

“With hurricane season upon us, it is imperative to have a plan,” Falcon adds. “Do your employees have an evacuation location? Do you have contact information for their extended family, in case cell towers go down? Do your employees know what needs to be done to secure the office, warehouse, etc. prior to closing in advance of a storm? I also encourage every business owner to take photos of their property and backup important programs and documents using media that is easy to transport.”

No business is ever completely immune from a natural disaster.

Every year, businesses temporarily shut down — or close forever — because of a disaster such as a flood, fire, tornado or hurricane. Twentyfive percent of businesses do not reopen after a disaster and another 25 percent fail within one year.

“One of the most important things that businesses should do when it comes to protecting themselves is to talk to their insurance provider or agent and review their policies to look for possible gaps,” Falcon says. “Use your agent as a resource, not only for

BizNewOrleans.com 55

coverage issues, but for helping to develop a disaster plan.”

Eagan agrees that it is important for a business to work with someone whom they have complete confidence in and who will take care of them in their time of need. “It’s not only about price, it’s also about good faith,” he says. “You want to be insured with a solid company that is rated and there when you need them; agents and companies go hand in hand.”

While hurricanes seem to be the type of storm that is most associated with South Louisiana, in February Eastern New Orleans was hit hard by a powerful EF-3 tornado that ripped through an area more than a 1/2-mile wide and 3 miles long, damaging thousands of homes and buildings in its path.

“Having experienced the recent tornadoes both personally and professionally, I would advise business owners to make sure they re-evaluate their property each and every year,” says George Daison, CEO of Underwriters Insurance Agency Inc. “You need to make sure you are insured for what your property is worth, the full value, in order to be fully covered. So many people in New Orleans East have had to apply for small business loans because they were not insured for the full amount of their property or business and had to take out a loan to cover the difference in order to reopen or relocate.

“My whole office was destroyed, but we were prepared and were insured and able to relocate and resume operations,” he adds. “The best protection a business can invest in is a business income and extra expense policy — this is a must-have. This policy will cover you for 90 days and up to a year. It will replace income, and the extra expense part will allow businesses to operate in another location while making repairs.”

Carrying adequate insurance coverage is one way a business can get back on its feet quickly.

“One of the most important things a business can do prior to a disaster is to make sure they have business interruption insurance,” says Eagan. “This type of coverage covers lost income and it pays you 56 Biz June 2017

Disaster Response and Recovery

In the immediate aftermath of a disaster Businesses should take the following actions, as appropriate: Secure your building — boarding up entry points if necessary.

Make temporary repairs — especially to minimize further damage, such as placing a tarp over a hole in your roof.

Relocate salvageable equipment and property to a safe, protected location.

Inspect your property and keep a detailed list of damages; take photos to document damage.

Clean up your property — taking care to wear safety gear such as gloves and protective eyewear. If feasible, save damaged property in case it needs to be inspected by your insurance adjuster.

Contact your insurance professional and your insurer to begin the claims process.

Keep receipts of all expenses related to the disaster.

Once property has been secured and other important steps taken, you can begin to focus on making your business operational once again. You should lay the groundwork for restarting operations in your disaster recovery plan. Issues to consider include: Location—Should you open a new temporary location or can you operate from your home, or use the facilities of a partner or even friendly competitor?

Communications—How will you communicate with your employees, customers, vendors and suppliers?

Insurance Claims—In addition to filing a property claim, you’ll want to file a business interruption insurance claim, if you carry this type of coverage. This insurance will help you cover costs of relocating as well as lost income.

Source: Insurance Information Institute

during the time your business is out of operation. It covers fire, tornadoes and hurricanes. The very first thing that a business should do when a storm hits is to call their insurance agent. That way the ball will get rolling with getting adjusters and payments.” n

Perspectives guest VIEWPOINT

Getting the Most from Your Gadgets: Tips for Promoting Device Longevity

By Mike Melito

I

t’s no secret that technology is continually changing and challenging the ways we live, work and even think, with access to all the world quite literally at our fingertips.

Today’s business leaders and working professionals are no longer bound to the office for connectivity and productivity. Instead, the workplace has become a fluid concept as devices like smartphones, tablets and laptops allow for constant accessibility to information and each other, both in and out of the office.

Some companies issue devices for employee use; others require employees to bring their own. But one thing is certain: technology has become an integral part of how we do business, and it is essential that our devices serve us well, for as long as possible. The rub? Devices inevitably break. Whether you rely on technology for personal or professional use, you’re bound to face a shattered screen, waterlogged phone or unexplained software crash at some point or another. What you choose to do next can affect your device and your wallet in a big way.

Devices Break — It’s Inevitable Amidst an extremely competitive landscape, manufacturers are under constant pressure to design devices that are slimmer and sleeker, often with larger screens, thinner framework and more exposed glass.

Historically, device upgrades tend to sacrifice durability for the sake of aesthetics, causing consumers and 58 Biz June 2017

businesses to spend more money on increasingly vulnerable products.

Only recently have manufacturers started reinvesting in durability alongside appearance, introducing water- and shatter-resistant models.

In doing so, however, manufacturers inadvertently encourage users to take greater risks with their devices, bringing them into more threatening environments than before.

It is important to remember that water-resistant is not the same as waterproof, much to many users’ chagrin. That being said, all

devices are subject to break—it’s just a matter of when. In too many cases, a broken device means more money in the manufacturer’s pocket as users pay to replace; however, savvy consumers know that repair is typically a more cost-effective alternative.

At uBreakiFix, a leading device repair franchise across the U.S., the majority of repairs performed on mobile devices costs less than 25 percent of the total price to replace the device. A well-maintained device should serve three to four

years of good usage before it truly necessitates replacement. What’s more, every wireless carrier requires customers to pay off any remaining installments on the existing device before allowing an upgrade.

This buyout can add as much as hundreds of dollars on top of the cost of a new device. Whether you’re a business preparing to go paperless, or an individual eyeing a new smartphone, it’s important to understand your device’s potential in order to make the most of your investment.

Dispelling the Myths In the last five to 10 years, the DIY trend has become increasingly popular, particularly among millennials. Today’s tech-savvy, independent and budget-conscious consumers often turn to online resources for quick fixes to many day-to-day problems; however, when it comes to tech-related issues, DIY can often do more harm than good.

One of the biggest tech repair myths is the old “rice trick”––a method for drying out a waterlogged device by submerging it in uncooked rice. Contrary to popular belief, the rice trick never works to resolve water damage. Rice is ineffectual at absorbing water vapor, meaning the device will eventually succumb to corrosion and stop working. What’s worse?

The damage will worsen the longer you wait to seek professional repair.

Any water-damaged device needs to be completely disassembled by a professional service in order to properly clean and dry each individual component. This is the only proven chance of revival for a water-damaged device. Next time, ditch the rice and get your phone to a professional as soon as possible.

Another tech repair myth?

Shattered screens—they’re often dismissed as a mere cosmetic issue, but a shattered screen can actually pose a major threat to your phone’s internal functionality. The screen protects several important components of the phone directly beneath it. Without the screen intact, dirt, oils, moisture and debris can work their way into the cracks and damage components like the camera and the LCD display, resulting in a more difficult and expensive repair the longer you wait.

protect against daily wear and tear; however, if your devices face regular exposure to the elements, consider a more rugged, waterproof option.

There is a wide range of cases on the market to suit any style or budget. Additionally, it’s important to purchase quality charging accessories. Inexpensive cables often use a lower amperage (current) and can damage a phone’s battery over time.

When in doubt, consult a professional to find the right accessories to fit your device and needs.

Get More for Your Money Looking to get even more bang for your buck? Consider a long-term B2B partnership with a trusted repair professional for access to on-call, convenient tech repair and consultation. Corporate partnerships are especially beneficial for hospitals, schools and other businesses that require regular care and maintenance for a large volume of devices. Repair partners can help with repairs, installations, upgrades and more to keep devices healthy and productivity high.

Devices break—it’s what they do.

The next time your device takes a trip or a dip, think twice about your options before paying hand over fist for a replacement. n

Invest in Prevention The best way to save money down the road is to invest upfront in quality accessories.

For starters, pair a shockproof case with a tempered glass screen to

Mike Melito owns uBreakiFix tech repair retail centers in Metairie and Uptown New Orleans, with plans to open six additional locations in the metro New Orleans and Baton Rouge markets. Melito joined uBreakiFix in 2016, after more than 25 years of experience in the technology sphere.

BizNewOrleans.com 59

60 Biz June 2017

Representing one of the nation’s largest health and wellness companies, Rhonda Bagby, market VP for Humana’s Employer Group Segment in Louisiana and Mississippi, offers advice to local businesses in uncertain times.

What Do We Do Now? If you look at the major players when it comes to employer health insurance in Louisiana, Rhonda Bagby is high up on that list. Representing one of the state’s largest insurance providers, Bagby is market vice president for Humana’s Employer Group Segment in Louisiana and Mississippi.

Humana is currently the third largest health insurance company in Louisiana in terms of membership and revenue. With Medicare premium volume considered, they rise to No. 2. Within Humana, Bagby leads employer-focused business, including group sales and distribution and relationship management and is responsible for overall commercial operations, including medical and specialty benefits.

At a time when costs keep climbing, the company also differentiates itself by its strong focus on wellness, encouraging and assisting individuals and employers via various methods to focus on improving health in order to lower premiums.

By Chris Price Photographs by David Joshua Jennings

BizNewOrleans.com 61

When you look at national health rankings, Louisiana is right at or near the bottom, regardless of who conducted the study. We’re thinking about how we can change that.

62 Biz June 2017

Biz: Can you tell me a little bit more about Humana?

Bagby: Humana is a national company based out of Louisville, Kentucky. It has more than 14.2 million medical members across all 50 states, Washington D.C. and Puerto Rico.

Humana employs 50,100 associates, had $54.4 billion in annual revenue in 2016 and ranked 52 on the Fortune 500.

In Louisiana, Humana entered the market when the Ochsner health plan was purchased in the mid-2000s. In this market, we cover — between employer group, individual products and senior products — more than 600,000 people.

Biz: How concerned should employers be about instability in healthcare?

Bagby: As we stand here today in 2017, most of the changes in the employer group market that were part of the Affordable Care Act (Obamacare) have already been implemented.

For employers, it’s important for them to be alert to what could happen if changes are made in the future. We encourage a focus on achievable solutions. A happier, healthier workforce is going to cost less to provide health care going forward. So focus on the things you can control and influence while monitoring things at a national level.

Biz: Humana is pulling out of offering individual insurance at the end of this year.

Why? Bagby: That was a decision that our company made on a national basis. The decision to exit individual products nationwide effective at the end of 2017 was based on the losses that we had sustained in that business over the past few years. It is just not a situation that is sustainable.

So we made the decision to exit that business and focus our resources on our employer group business, our Medicare business and our health services division.

Biz: How stable is Medicare?

Bagby: I think the outlook for Medicare is good. When you look at the market opportunity that’s there for Medicare with the number of people that are turning 65 in our aging population there is a strong market because of the pool size.

Biz: Healthcare premiums have been on a steady increase. Are there ways employers can decrease premiums?

Bagby: Health care costs and affordability are top of mind with employers. From 2006 to 2016, the average cost of a family premium went from $11,480 to $18,142 —a 58 percent increase over that 10-year time period. When you break out the portion that was covered by employers and the portion that was employee cost shared during that same 10-year period, the employee cost share went up about 78 percent.

Employers are at a point where they really can’t solve the cost problem by cost shifting higher deductibles, higher co-insurance and those types of things to the employee. So what we have to look at closer is how can we improve the health status of the population that we’re covering. This is one of the reasons that Humana has put such great emphasis on wellness programs as part of the medical coverage. We are working closely with employer groups to create a culture of wellness in the workplace. We know that people spend a lot of time at work and the health habits of your co-workers can be influential on you. So we’re encouraging employers to create healthy work environments and encourage people to live healthier. Over time, it will cost less money to be able to provide health care coverage to healthier individuals.

A lot of health care costs are rooted in obesity, diabetes, high blood pressure, smoking, stress and depression. In all of those areas, if people can make changes to their diet, exercise, stop smoking, start to better manage their stress, they can make remarkable strides in their overall health and wellness, and that can have an impact on their health care costs. We’ve put a lot of effort into researching and understanding these conditions. The only true solution to affordable health care is improving the health status of the population.

Biz: Can you talk a bit about Humana’s shift to value-based care?

Bagby: Value-based care is the thinking of moving away from paying a fee for service and paying for services as they’re done without, really, any regard to quality or why you’re doing it to moving to where incentives are aligned between payers and providers and the member is at the center. You’re looking always at what is

More about Rhonda Bagby Bagby began her career in health care at age 16, working in the business office of a community hospital in her hometown of Cleveland, Mississippi, a Delta town roughly in-between Memphis and Vicksburg. After earning bachelor’s and master’s degrees from Delta State University — “Home of the Fighting Okra” — she joined an accounting firm in Jackson, which started doing audit work for the Mississippi Department of Insurance. She served as UnitedHealthcare’s vice president of finance/operations for Alabama, Louisiana and Mississippi before joining Humana in 2005.

In addition to her career, Bagby serves on the board of directors of the St. Tammany West Chamber of Commerce and as chair-elect for 2018. She is on the board of directors and serves as membership committee chair for the Northshore Business Council, is on the Health Care Committee of the Jefferson Parish Chamber and is a member of the Business Council of New Orleans.

Largest Health Insurance Providers in Louisiana in 2016 (in terms of market share/ revenue)

1. Blue Cross/Blue Shield — encompasses Louisiana Health Service & Indemnity Company and HMO Louisiana Inc.

2. UnitedHealthcare Insurance Company

3. Humana Health Benefit Plan of Louisiana

A lot of health care costs are rooted in obesity, diabetes, high blood pressure, smoking, stress and depression. In all of those areas, if people can make changes to their diet, exercise, stop smoking, start to better manage their stress, they can make remarkable strides in their overall health and wellness, and that can have an impact on their health care costs.

the best, most effective, cost efficient treatment for a particular member. Humana has some value-based arrangements in Louisiana in some areas, and has made some progress.

Biz: How is Humana embracing technology?

Bagby: Humana competes in the marketplace on wellness and technology. We know people are increasingly using self service and relying on technology to do things themselves. With our Go365 Wellness & Rewards Program we have a really good mobile app. Our technology is so easy now that I can go do a 10K, take a picture with my bib on, upload that picture, and get my rewards points. It’s that simple.

We’ve invested a lot of effort into technology to make the member experience better and to become more efficient. We do continue to work with our various technology partners to figure out how we can take things to a further level.

Our goal with technology is always to make the member experience better, the provider experience better, the employer experience better by making things simpler, faster.

Biz: What are Humana’s guidance centers?

When did they open? Where are they locally?

What do they provide and to whom?

Bagby: There is a Humana guidance center on Veterans in Metairie, and there’s also one in Baton Rouge. The Humana guidance centers are places where people can get information about Humana, seek customer service support, participate in exercise classes, learn about nutrition, and do things like play cards and games. We’re looking at ways to expand those because people do like the ability to walk into that storefront atmosphere and the vibe they get from the centers.

Biz: Both Baton Rouge and New Orleans are considered “Bold Goal Markets” for Humana.

Can you explain what this means?

Bagby: Across the country, Humana has eight markets that are designated as Bold Goal Markets. They are markets where Humana is committed to improving the health of the communities that we serve 20 percent by 2020.

These are markets where we feel that we have a strong brand, a strong market position, and strong relationships within the market so that we can make a difference not just for our customers, but also on the entire community.

These are markets where we’re investing time and resources and effort to improve health in the community. We’re working with community partners through our advisory boards in New Orleans and Baton Rouge. Some of the conditions we’ve prioritized are diabetes, congestive heart failure and mental health.

Biz: How does Louisiana compare to other states Humana covers? What are our biggest challenges and strengths?

Bagby: When you look at national health rankings, Louisiana is right at or near the bottom, regardless of who conducted the study.

We’re thinking about how we can change that.

Obviously in Louisiana we live in an area where we have inordinate obstacles to healthy living.

Just our culture — we live in this culture of abundance, great food and all of those kinds of things. But there are ways that we can preserve those cultural legacies, so to speak, but also make changes. Chefs have tweaked a lot of Louisiana recipes and restaurants are offering healthier versions of some of the traditional New Orleans foods on their menus. We’re also encouraging people to get fit and move more.

Some of the biking and walking paths that are in New Orleans and Jefferson, St. Tammany and St. Charles are really good things.

At the end of the day, when you look at why people have certain health conditions, a lot of it really is rooted in the choices we make on a daily basis. So much of your health is within your own control with the decisions you make about what you eat, whether you exercise, whether you smoke, how you manage stress, and how well you sleep at night. Through making positive changes in your life, even if it’s a few steps at a time, you can make a difference in your health.

Biz: Best advice for employers when it comes to deciding on an insurance provider?

Bagby: The best advice I can give is to not make the decision based on price yearto-year, but to look for a carrier that you can partner with to get your employees engaged in improving their health and wellness so that over time you can reap the benefits of a healthier workforce.

Favorites Favorite book? “The Blue Zones” and “The Blue Zones Solution.” The first book resulted from a National Geographic project that looked at areas of the world with the most centenarians. There were seven areas that researchers looked at to understand their lifestyles and health habits. The second book is about how you can take the best practices they learned and apply them to modern life. I probably talk about something in these books at least once a week.

Favorite TV Show? I’m a huge sports fan, so I watch talk shows like Mike & Mike on ESPN. Most of the time when I watch TV it’s for informational purposes more than entertainment purposes.

Who do you look up to? I look up to my mom. She raised me as a working mom, and I’m raising my kids as a working mom. I think there are some good lessons that you can learn from people who deal with challenges and balance things in life.

Biggest life lesson learned? Just because you can do something doesn’t mean you have to. A lot of times we get requests to do things and we can spread ourselves too thin. I think you have to really think about where you want to spend your time and resources and prioritize on that basis.

Best advice ever received? I’ve received a lot of advice, but one thing I say to my kids on a regular basis is that when I look back on my life I regret more so the things I didn’t do than the things I did do. There are a lot of applications to that, when you think about going to a wedding, or funeral or to visit family. Sometimes when you do things that aren’t the most convenient for you, you find out it’s been a good experience.

Hobbies? I do some walking, running, yoga and Pilates. No competitive sports at this point in my life. I do fitness things that I can do on my own schedule.

Pet peeve(s)? Procrastination. I’m the type of person that if I say I’m going to get something done, I like to get it done. I work off of a to-do list, and I like to check things off of it. Procrastination is something that really bothers me.

BizNewOrleans.com 65

By Kim Singletary Photographs by Jeffery johnston

With our general “laissez les bons temps rouler” attitude — demonstrated frequently by our love of unhealthy, but incredibly tasty, foods, festivals and just generally having a good time — it’s not surprising that Louisiana is not exactly the healthiest state in the country.

While the ranking takes into account a long list of factors including things like environment, policy and clinical care, since the report started in 1990, obesity nationwide has increased 157 percent. Last year was the first year in the report’s history that cardiac deaths increased — from 250.8 per 100,000 people to 251.7.

But dead last?

That’s how we ranked in 2015 in America’s Health Rankings, a comprehensive report provided by the United Health Foundation on each state’s citizens. The latest report for 2016 put us only a hair better at 49 out of 50, with Mississippi claiming the last spot.

Unhealthier people translates to unhealthier employees, which means higher health insurance rates for employers and individuals.

premiums. According to a 2015 survey by The Commonwealth Fund, workers in Louisiana are among the hardest hit, with the state ranking the eighth highest in the country for average employee contribution.

What can businesses do?

It’s obvious that both businesses and employees would like to see lower health costs, but is that really possible? And if so, what can you do?

Workers in some states contribute a greater portion of their paycheck toward their

Work It! W a n t t o s e e h e a lt h p r e m i u m s g o d o w n a n d e m p l o y e e m o r a l e g o u p ?

Y o u r w o r k p l a c e c o u l d p r o b a b ly u s e a h e a lt h k i c k .

h e a lt h y w o r k s pa c e s

30 Heads are Better Than One Todd Murphy, president of the Jefferson Chamber of Commerce, says these are the exact issues that the new Chamber Healthcare Council has been tackling since they began meeting late last year.

On May 10, the council awarded the chamber’s first Healthy Business Awards at its annual business award luncheon to two companies; recognizing Metairie-based Delta Personnel as healthiest medium-sized business and Laitram as healthiest large business.

“The idea is first to recognize those companies that are really doing a great job with workplace wellness,” says Murphy, “and then connect the dots — help particularly smaller business owners, which make up a majority of our chamber, to see what things they can be doing.”

Murphy credits the development of the new council largely to Donna Austin, director of decision support for People’s Health Network, who serves as the council’s chair.

“When things started changing with the ACA and we were all trying to understand it, the thought turned to how can we do things locally to enhance our community by helping to educate businesses on changes and how they would benefit from a healthier workplace,” Austin says. “I started speaking to people in my industry and now we have at least 20 people, sometimes closer to 30, meeting every other month to share ideas.”

Included on the council are members from companies in the healthcare field, like Blue Cross/Blue Shield, LCMC, the American Heart Association and the Smoking Cessation Trust, along with other local employers like Entergy.

Austin says the council is still very much in its infancy, but the response to interest in the committee has been overwhelmingly positive. “Now we just need to get the word out to those not in the industry and get them excited,” she says.

Austin says the education part of the plan could include efforts like blast emails to members explaining industry changes or possibly webinars. “We want to make sure all the chamber’s events touch on fitness or wellness in some way going forward,” she says, adding that one of the ideas is to include a health fair component to the chamber’s largest annual community event, Tour de Jefferson, a fall bike-riding event.

“We want to make sure businesses know about the great resources that are free to them, like Well Spot from the Louisiana Department of Health and wellness programs from providers like Humana,” she says. “And we’re excited to be looking into partnerships around the community.”

Delta Personnel employees get moving three times a day with scheduled, voluntary, five-to-10-minute workouts.

Did You Know?

Get Up, Stand Up You don’t have to run, or even walk, to gain benefits.

We all know that sitting too much is bad for you, but what exactly should you be doing?

According to the Australian Diabetes, Obesity and Lifestyle Study in 2015, replacing time sitting with standing or walking can have cardiovascular health benefits.

Alan Hedge, professor of ergonomics at Cornell University, recommends sitting for no more than 20 minutes at a time, then standing for eight minutes and moving around for two.

Maybe try a standing desk? Or at least make sure things you commonly need are out of arm’s reach.

Healthy Workplace Best Practices: Delta Personnel Winner of the Jefferson C h a m b e r o f C o m m e r c e H e a lt h y B u s i n e s s Aw a r d 2 0 1 7 M e d i u m b u s i n e s s c at e g o r y In addition to the possibility of lower insurance premiums, the Chamber Healthcare Council says a healthier workplace can mean less absenteeism, higher productivity, a better work environment and therefore a higher rate of employee retention.

Both of this year’s Healthy Business Award winners say they have experienced the benefits first-hand.

For Delta Personnel, a staffing company that includes 10 employees, it only took one health enthusiast employee to get everyone moving.

“That would be Angela Mitchell; we call her ‘coach,’” says Nicole Vallotton, recruiter for Delta Personnel. “Less than a year ago she convinced me to start doing these little breakout workouts three times a day. Then our operations manager started joining us, and now everybody does it.”

range of activities together that are led by Mitchell. “She changes up the workouts every week, but we do things like jumping rope, squats, planks, yoga and weights.”

Vallotton says the breaks have had multiple benefits. “They give us energy and something to look forward to,” she says. They’ve also brought employees closer. “We text each other sometimes outside of work to share how we’ve just gone on a run or done something healthy.

We share inspirational quotes on the workout board and we each have goals and are supporting each other to reach them.”

Delta’s commitment to a healthy workplace reaches beyond its mini breakouts. “We have annual wellness checkups, we’ve even had someone out to check the ergonomics of our offices, and a few times a year the company brings in a masseuse and we all get 15-minute massages,” says Vallotton.

The buy-in from the top is evident at Delta. “Our owner, Theresa Lawrence, is a very active woman and she has always encouraged us.

She even sponsors everyone each year for the Susan G. Komen race,” Vallotton says. “And our VP does our grocery shopping — he’s always stocking the fridge with healthy snacks. It’s definitely a great place to work.”

For five to 10 minutes three times a day, Delta’s staff gathers to do a BizNewOrleans.com 67

Healthy Workplace Best Practices: Laitram Winner of the Jefferson Chamber of C o m m e r c e H e a lt h y B u s i n e s s Aw a r d 2 0 1 7 L a r g e b u s i n e s s c at e g o r y For a giant like Laitram, which employs 1,400 people at its 1-million-square-foot campus in Harahan and over 2,000 worldwide, the drive toward increasing wellness was motivated by ever-increasing healthcare costs.

“In 2010 we realized that we had seen employee premiums go up by over 40 percent in six years,” says Frank LaBiche Jr., human resources director at Laitram, a company that is self-insured. “We realized that was unsustainable and that we had to do something.”

Laitram already had what LaBiche calls a passive wellness program. “There was no engagement and no accountability,” he says. “So we looked into a lot of options that would help to really change behavior.”

The company opened its own 10,000-square-foot fitness center complete with a registered dietitian and personal trainer. “It’s open 24/7 and we have about 600 members,” he says, noting that the company decided to charge a fee for gym membership. “It’s $7 a paycheck,” he says. “We did that because studies show that when people have to pay something it can drive them to go.”

Laitram also has its own on-site health clinic, where employees and their families (age 6 and older) are served by two nurse practitioners and a medical assistant.

“Many of our employees are hourly and this means that they don’t have to take time off of work to go see a doctor,” LaBiche says.

“They stay on the clock and are seen at their appointment time. There is no waiting room per se. The longest they’re ever away is half an hour.”

In the past five years, Laitram has saved an estimated $8 million thanks to the health clinic.

The company saw insurance premiums go flat from 2011 to 2014. In the past three years, LaBiche says, they are up roughly 13 percent.

Employees are seeing a change in their bottom line as well. “For those that participate in annual biometrics, a biannual health coaching session and online assessment, individuals under our plan receive a discount on their premium of $30 a month,” LaBiche says. “For individual-plusspouse plans, that goes to $60 a month. I’m happy to say we have a 90 percent or higher participation rate.”

LaBiche says the changes Laitram has made also help with recruiting new employees. “When people see our health clinic and fitness center it blows their mind,” he says. “To them it becomes evident that we really care about our employees.”

68 Biz June 2017

A peek inside Laitram’s 10,000-squarefoot onsite fitness center.

To Do List

10 Workplace Wellness Ideas for Any Company Size and Budget Instead of meeting with someone in your office, how about a walking meeting?

Sign up for a walk or run as a company team.

Do a Fitbit Challenge — the employer could purchase Fitbits and sell them to employees for half the cost (providing an incentive and the feel of a buy-in). Then challenge everyone to 10,000 steps a day.

Host a “Biggest Loser” style competition — maybe go off of percentage of weight lost, not hard numbers.

Have stairs in your building? Encourage stair climbs.

For catered lunches, think salads and wraps, not pizzas or traditional New Orleans food.

Provide a list of healthy dining options within a few miles of the office.

A good source for this is the “Fit NOLA” app, featuring Ochsner’s Eat Fit recommendations.

Provide plenty of water and healthy snacks in the breakroom.

Encourage everyone to set reminders on their phones or computers to get up and stretch and move around.

Host a healthy potluck with recipe exchange.

You Got THAT from a Vending Machine?

Your Nutrition Delivered’s r e c e n t pa rt n e r s h i p s w i t h Ochsner and Humana aim to make h e a lt h y e at i n g o n t h e j o b, a n d e v e ry w h e r e , e a s i e r t h a n e v e r .

Created in 2011 by local entrepreneur Erik Frank, a former powerlifting champion who saw the need for healthy food options on the job while working for an insurance company, Your Nutrition Delivered provides fresh, healthy meal and

snack options to businesses, hospitals and casinos via micromarkets and vending machines from Refreshment Solutions, the largest vending and micro-market provider in Louisiana.

The company describes micromarkets as “unattended-kiosk-opencooler systems” with the ability to stock over 300 fresh food items.

“There are currently 45-50 micromarkets in the state and we have about 30 of those,” says Greg Lucia, president of Refreshment Solutions.

“An office break room used to mean stale coffee and honey buns,” says Frank. “But today, with micro-market technology, it can mean a chai tea

You can always encourage employees to share their favorites, but here’s a few to get started: Couch to 5K Fit Nola Map My Ride Meditation Oasis My Fitness Pal Those with an iPhone, check out the built-in Health Data app (white square with red heart) Calm — a meditation app compatible with Health Data

Your Nutrition Delivered and Refreshment Solutions are also working with Humana as part of the insurance company’s Bold Goal — to make select communities 20 percent healthier by 2020.

Erik Frank, CEO of Your Nutrition Delivered, called on Molly Kimball, registered dietitian with Ochsner’s Eat Fit NOLA program, to suggest more healthy vending options.

latte and a Greek salad with chicken and a honey balsamic dressing. Our mission is to make the employee break room the best part about coming to work.”

Geared toward companies with 100 employees or more, Your Nutrition Delivered and Refreshment Solutions’ client list spans from Shreveport to Biloxi and includes East Jefferson General Hospital, Laitram, Hard Rock Casino, Dow St. Charles, Phelps Dunbar, Jones Walker, Margaritaville, Louis Armstrong New Orleans International Airport and Ochsner.

About a year and a half ago, Frank began working with Molly Kimball,

registered dietitian with Ochsner’s Eat Fit NOLA program, a program that encourages local chefs to create more healthy dining options.

Piloted in 2012 with five restaurants and launched officially in the spring of 2013, the program has grown to also highlight healthy options at concession stands in the MercedesBenz Superdome and convenience stores with its Ochsner Eat Fit brand.

Frank enlisted Kimball’s help to introduce new healthy vending items. Less than three months ago, Ochsner Eat Fit items were launched in 500 Refreshment Solutions machines, including 100 at Ochsner locations.

“Our Eat Fit choices include a cap on calories, sodium and saturated fat,” says Kimball. “We take the American Heart Association guidelines even further and all items are low on added sugar. We don’t use any white carbs at all.”

By the end of this year, all 2,500 Refreshment Solutions snack machines will include a goal of at least 25 percent Eat Fit options.

“Some of the Eat Fit options we’ve put into snack machines include hummus cups with cubes of grilled chicken, black bean- and white bean-based chips, high protein bars and Chobani Greek yogurt,” says Kimball.

“We’re using micro-market technology to run pilot programs in order to understand what it takes to get consumers to make healthy purchasing decisions,” says Frank, who notes the first pilot program is taking place now at Laitram and Harrah’s Biloxi.

At these locations, employees targeted as pre-diabetic use a payroll deduction program to purchase food from micro-market machines stocked with healthy options. If they make a set amount of healthy purchases, their company will reimburse them for part of the cost of the food they’ve purchased.

“For instance, if someone buys five salads and three Eat Fit snacks in a week, a company may say they’ll reimburse 50 percent of the cost and the employee will also get reward points toward something like a Fitbit or Ninja blender,” Frank says. “Other incentives could include things like added vacation time or some form of recognition. Our plan is to add more companies as time goes on and run pilots through 2020 to see what really motivates people.”

BizNewOrleans.com 69

h e a lt h y w o r k s pa c e s

Free Apps to Try

70 Biz June 2017

from the lens Southeast louisiana businesses in full color

GREAT WORKSPACES • WHY DIDN’T I THINK OF THAT? • MAKING A MATCH • BEHIND THE SCENES

great workspaces

Studio Arabi The art community is building in St. Bernard Parish.

More on page 72

From the Lens great workspaces

Cultural Shift Studio Arabi and the Arlene and Joseph Meraux Charitable Foundation create an art community and destination in St. Bernard Parish.

By Melanie Warner Spencer Photos by Sara Essex Bradley

T

he loud and distinct bang, bang, bang of a nail being hammered into wood cuts through morning silence in the hallways at Studio Arabi.

The sound is coming from woodworker Kiff Magor’s studio.

Magor is out of the studio, but Julian Wellisz is pounding away, assisting with a job creating tables for a restaurant.

Magor’s studio is one of 10 currently rented in the 9,000-squarefoot, 13-studio space. It’s housed in a circa-1970s Western Auto Supply Company, which was later taken over by Fastenal. Most recently it, along with several other buildings on St. Claude Avenue, have sat vacant or were not being used to their greatest potential given the vast square footage.

Opened in May 2016, the owners of Studio Arabi aim to change that as part of a two-block stretch of St. Claude Avenue in St. Bernard being developed via a partnership. Artists Erica Larkin

Metal sculptor and furniture designer Erica Larkin Gaudet works on a piece in her shop at Studio Arabi. Larkin Gaudet runs the studio along with her husband, glass artist Mitchell Gaudet, in partnership with the Joseph Meraux Charitable Foundation. Currently there are three studios on the St. Claude Avenue campus in Arabi.

72 Biz June 2017

Printmaker Amy Newell’s space is one of 10 rented out in Studio Arabi — a 9,000-square-foot, 13-studio space in a circa-1970s building. Formerly a Western Auto Supply Company, it was later taken over by Fastenal.

BizNewOrleans.com 73

Glass artist Mitchell Gaudet pulls 2,000-degree glass from the oven at his studio, workshop and gallery, Studio Inferno. Located two doors down from Studio Arabi, it is housed in the circa-1940s Arabi Theatre.

74 Biz June 2017

at a glance

Studio arabi Company Name: Studio Arabi Address: 6707 St. Claude Ave. Completed: May 2016 Interior Designer: Larkin/Gaudet Square footage: 9,000 square feet Primary goal: Provide artist space for displaced artists due to the real estate boom in New Orleans, seed the area with cultural industries, improve access to the cultural arts in a recovery area, and take advantage of vacant commercial buildings to create a cultural arts district.

Biggest challenges: “Erica and I were able to develop the first two properties, but money became an issue. Partnering with the Meraux Foundation allowed us to expand to two more properties (Studio Arabi, and the Valiant) as well as future projects,” says Mitchell Gaudet.

Standout feature: ”The addition of a total of 24 artists to the Old Arabi neighborhood, a new artist enclave and with it the new restaurants, microbrewery, bars other cultural arts industries (Tales of the Cocktail) to the area results in an increase of quality of life of the area as well as an increase of 32 percent of property values,” says Mitchell Gaudet.

Painter Rebecca Rebouche has the space next to Larkin Gaudet’s metal shop. Light and airy, it provides an ideal environment to create her whimsical, yet mysterious works. A distressed leather club chair and piano provide homey touches and places to take a break.

Below, a detail of Mitchell Gaudet’s workshop provides a glimpse into the objects and ephemera that inspire his work.

BizNewOrleans.com 75

Gaudet and Mitchell Gaudet are working with the Arlene and Joseph Meraux Charitable Foundation to bring their vision to fruition.

“The little studios are where cars typically pulled in,” says Mitchell Gaudet. Clad in tan overalls and a faded red T-shirt, he has just walked over from his space at Studio Inferno. Two doors down from Studio Arabi, it is housed in the former Arabi Theatre. The circa-1940s theater now serves as a glass studio, gallery and workshop for Gaudet and includes three other artist spaces.

Between the two spaces is the Valiant Theatre and Lounge, which stages live performances including musicals, plays and cabaret. The bar is open to everyone, not just performance-goers.

Larkin Gaudet and Gaudet are both familiar with starting and running studios, having done so in Bayou St. John and the Bywater, respectively. In fact, both were pioneers in the areas where they began their studios decades ago, drawing with them like-minded creatives who helped make those neighborhoods the prime real estate they are today. Despite that, at first Gaudet wasn’t so sure about Arabi as the next frontier.

“I grew up in the 9th Ward,” says Gaudet. “I never thought I’d pass 200 feet from the line. The light industrial spaces and the cool things happening here, that’s how you sell it. These younger people, the guy who owns the Arabi Foods Store, the 40 Arpent Brewery, are doing cool things. It’s an extremely welcoming community.”

Gaudet says it took time and patience to get the local government to designate the area as a cultural district, but once that was done they were off and running. The mix of artists drawn to the spaces runs the gamut from printmaker Amy Newell and fashion photographer Christopher Horne to former homicide detective Ed Dieringer, 76 Biz June 2017

The Larkin Gaudet showroom is connected to Erica Larkin Gaudet’s workshop. While not all of the studios have galleries and showrooms, spaces that have both are a signature of Studio Arabi.

owner of Electric Ladyland Tattoo and woodworker, and painter Rebeca Rebouche.

Shifting at a moment’s notice between their respective roles as developers, landlords and artists is of course a challenge, but Larkin Gaudet and Gaudet are committed to seeing through their vision of a community serving artists at every stage of their careers while, as part of the partnership with the Meraux Foundation, also bringing something culturally enriching to St. Bernard Parish.

The day-to-day, or sometimes hour-to-hour, transition from landlord to artist is made easier now that Larkin Gaudet’s metal art shop and furniture design studio are in the Studio Arabi space.

“When I was working in my own building down the street, it did get a little lonely,” says Larkin Gaudet.

“You really are half [of the] time dealing with rental issues. It’s hard when you do what I do — when you start working on something — to stop. But, you also get the community and that’s the good part.” n

Julian Wellisz, who is assisting in woodworker Kiff Magor’s studio, removes nails from a piece of reclaimed wood. Magor is one of two woodworkers with studios at Studio Arabi.

Below, a now-vacant studio is being prepared for its new occupant, a photographer.

BizNewOrleans.com 77

From the Lens why didn’t i think of that?

Addiction Treatment Redefined Dependency Pain Treatment Centers is finding success with a new method of treating opioid addiction.

By Andrew Canulette Portrait by jeffery johnston

O

pioid addiction is nothing new — Homer wrote about its effects in The Odyssey and famed author Charles Dickens is among the countless who have struggled with an addiction to the potent poppy flower cultivated by humans since at least 3400 B.C. In recent years, however, the increase of opioid addiction across America has been staggering.

The Problem According to the U.S. Department of Health and Human Services, approximately 2 million Americans currently abuse prescription opioids.

One in 10 Americans over the age of 12 has an addiction, according to the Substance Abuse and Mental Health Services Administration.

The numbers have hit hard locally, as well. In Orleans Parish alone, there has been a sharp increase in overdose deaths involving opioid users who have turned to street drugs such as heroin. And to date in 2017, there have been more opioid overdose deaths in the city than murders.

According to Dan Forman, president and CEO of Dependency Pain Treatment Centers, opioid addictions come in many different varieties, and they almost always go untreated, especially when it comes to abuse of prescription pain

78 Biz June 2017

Dan Forman, president and CEO of Dependency Pain Treatment Centers.

The company has centers in Marrero, Kenner, New Orleans and Metairie.

medications, where addicts can include priests, soccer moms and society leaders. In many cases, when an addict does seek treatment (or winds up in the criminal justice system because of actions related to their addiction) they are sent away for months to “detox.”

Unfortunately, said Forman, that system has been a revolving door, with addicts returning from distant treatment centers with the underlying problems of their addictions unaddressed.

Changing the Conversation At Dependency Pain Treatment Centers, however, Forman said the solution starts with treating addiction as a disease, not a “moral failure.” Combining modern science and technology with the belief that the best way to cure addiction is to heal the individual, DPTC has been fighting the problem of addiction, whether it be to opioids or any other number of drugs (including alcohol), since opening in September 2016.

“First off, 90 percent of people don’t get the care they need,” Forman said. “And then, people are tired of the same old addiction treatments. We’ve come so far in treatments and in science and technology, but we’re still doing things the same old-fashioned way.”

That “old-fashioned” way involves sending addicts to treatment centers where they are isolated from their drug of choice. But when they return to their everyday lives (and to the availability of that substance) many people fall victim to the addiction again and again.

“The traditional way is you’re treated like a failure,” Forman said. “You’ve been given a legal medicine and your doctor said use it this way, now stop. But you can’t, and you’re told that’s your fault…

Substance abuse and addiction are two completely different things, and recognizing that is a big difference in what we do.”

Forman said several things keep addicts from seeking help. The No. 1 reason, he said, is the unnecessary social stigma that comes with being addicted to an opioid or other substance, some of which are legally prescribed medicines.

“People worry about cost and they worry about how much time they might have to spend getting well,” he said. “But what other people will think about them is what keeps so many people from getting the treatment they need.”

Forman recalled one such patient — a pastor who was addicted to pain medication. The pastor delayed seeking help for addiction disorder for fear his congregation wouldn’t understand or wouldn’t trust in him anymore.

“People were coming to him for spiritual advice and he felt awful,” Forman said. “We told him he had a disease, and that he wasn’t a moral failure. That changed his entire outlook. He worked at it, and he got well. No one judged him, and he can still help people.”

When he started the center, Forman said the general thought was that pain would be the most common denominator for those that had fallen into addiction.

“What I didn’t anticipate is that it’s not pain, it’s unresolved trauma,” he said. “A lot of times people can develop physical pain as a result of unresolved trauma, so that is what we spend a good amount time treating.” Dependency Pain Treatment Centers employ a staff of counselors with special training in addiction, trauma and posttraumatic stress disorder.

Forman said all kinds of people seek freedom from addiction at Dependency Pain Treatment Centers — doctors, business professionals, civic leaders, religious leaders.

“We want to be barrier removal specialists,” Forman said. “People come in and think they’re not like everyone else. But they are, and we all can help one another.”

BizNewOrleans.com 79

The Results

DPTC’s methods are proving At DPTC, doctors and other successful, said Forman, who reports medical professionals are using that 80 percent of patients who visit a three-pronged approach to one of their area facilities for the first stopping addiction. time return to continue their work The first prong is DPTC’s use toward sobriety. He said removing of “time commitment technology” the stigma of addiction, as well as via a proprietary app that enables reducing the time commitment and patients to be in contact with cost of treatment, is also key to the clinicians at all times without company’s success rate. having to physically be at the “These are discreet doctors’ visits,” treatment center. he said. “Because of that, we can get To make sure all those in the people in sometimes during the early program are staying free of the stages of addiction, so maybe they substances to which they are haven’t hit bottom. The patient visits addicted, and are properly using one time a week for 90 minutes, medicines prescribed to them by and then it’s one time a week for staff psychiatrists to help transition 60 minutes. You’re going to have a from addiction to sobriety, DPTC doctor and a social worker assigned conducts frequent urine tests on to you individually. We’re clients. They can also going to work together to perform genetic tests to stats give you a plan to wellness. determine if underlying The Cost “You can come as often physiological problems of Opioid as you like,” he added, “and have contributed to Dependency in the Workplace we can refer you to more addiction. intensive programs for Finally, each patient is $25 (additional) assistance if presented with an iPad billion+ necessary.” on which they perform annual cost of DPTC accepts insurance, cognitive skills testing prescription opioid abuse to and each of the company’s on a regular basis. Once employers alone four locations (Marrero, establishing a baseline, (Source: Oxford Kenner, Metairie and patients can chart how Academic, 2007) Uptown New Orleans) their brain function can see 15 patients a day; improves without using $1.5 however, Forman sees that opioids, for instance. billion+ capability expanding as Having a visual represenspent on opioids more people learn about the tation of progress is vital by workers effectiveness of his organizato a patient, Forman said, compensation insurers in 2015 tion’s treatment methods. because he or she can (Source: CompPharma) “We are redefining what track their way toward mainstream is,” he said. “We freedom from addiction. are coming together to fight “If you say your pain a war; not on drugs, but a war on scale is a 10, but then you see addiction…This is us fighting back.” a picture of what a 10 really is, For more information on maybe you change your mind Dependency Pain Treatment and say you’re more like a 5,” he Centers, visit dependencypain.com or said. “It’s a matter of changing call (504) 535-7212. n perspective, and it works.”

We’re No. 2 Louisiana is second in the country for most opioid prescriptions written for worker’s comp claims, with 87 percent of claims resulting in at least one opioid prescription.

Alabama is slightly higher at 88 percent of claims.

Source: Workers Compensation Research Institute: Interstate Variations In Use Of Narcotics, 2nd Edition (May 2014)

A few years ago, if you heard a commercial for Townsend Treatment Centers on the radio, you

80 Biz June 2017

were listening to the voice of Dan Forman, president and CEO of Dependency Pain Treatment Centers.

“I was part of the leadership team of Townsend and was

the public voice of the organization,” he said.

Late in 2015, Townsend was sold to AAC Holdings, based out of Tennessee, for a mix of cash and stock valued at $21.25 million.

2002-2004

2011-2013

% CHANGE

Male

2.4

3.6

50%

Female

0.8

1.6

100%

12-17

1.8

1.6

--

18-25

3.5

7.3

109%

26+

1.2

1.9

58%

1.4

3

114%

2

1.7

--

Gender

Age

Race Non-Hispanic White Other

Annual Household Income Less than $20,000

3.4

5.5

62%

$20,000 - $49,999

1.3

2.3

77%

1

1.6

60%

60%

$50,000+

Health Insurance Coverage None

4.2

6.7

Medicaid

4.3

4.7

--

Private or other

0.8

1.3

63%

SOURCE: CDC

11 10 Any Opioid

9 8 7 6 5 4 3 Natural & Semi-Synthetic Opioids

2 methadone

1

A Familiar Voice

Heroin Use Has INCREASED Among Most Demographic Groups (rate per 1,000 people)

Overdose Deaths Involving Opioids,

by Type of Opioid, United States, 2000-2015

Deaths per 100,000 population

DPTC’s Solution

heroin

Other synthetic opioids

0

2000

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

SOURCE: CDC/NCHS, National Vital Statistics System, Mortality. CDC WONDER, Atlanta, GA: US Department of Health and Human Services, CDC; 2016. wonder.cdc.gov

BizNewOrleans.com 81

From the Lens making a match: businesses and nonprofits

Giving Beyond Borders

HeartGift began its work in Austin and now has three additional chapters in Texas, and one in Louisana.

“Sometimes it takes them so long to find us that we’ve got kids coming here with a defect at 6 or 7 years old that we would have caught within their first year of life in the U.S.,” said Stephanie Berault, executive director of HeartGift Louisiana. “Our kids arrive with a life-threatening heart defect and leave a few short weeks later healthy and ready to live a normal life.”

A 14-year-old boy named Laudner recently became the chapter’s 40th success story after receiving his successful HeartGift on March 14, 2017, at Children’s Hospital. The Nicaraguan teen is the youngest of five siblings and was diagnosed with a form of congenital heart disease that causes extreme fatigue during normal activities.

The ability of HeartGift to provide these life-changing and lifesaving procedures is a direct result of contributions, including from ED&F Man Liquid Products, a global commodity trading and processing company. Over the past five years, the company has sponsored 16 children’s visits to Louisiana at a cost of approximately $400,000.

HeartGift Louisiana offers businesses the chance to help save the lives of children from around the world.

By Pamela Marquis Portrait by jeffery johnston

P

ale blue skin, rapid breathing, swelling in the hands and extreme shortness of breath are a few of the frightening symptoms a child with a congenital heart defect (CHD) might have.

Infants with critical CHDs generally need surgery or other procedures in their first year of life.

In the United States, pediatric heart care is generally provided through the Medicaid system and children receive the care they need regardless of their ability to pay.

However, far too many children in developing nations are never diagnosed, never undergo lifesaving surgery, and will not survive to see their first birthday.

That’s where HeartGift comes in to help. The nonprofit organization brings children from around the world to America for free surgery to correct life-threatening congenital heart defects. Established in 2000,

Stephanie Berault, executive director of HeartGift Louisiana

THE BASICS

HeartGift HeartGift’s mission is to provide lifesaving heart surgery to children from around the world where specialized medical treatment is either scarce or nonexistent.

82 Biz June 2017

The organization’s vision is to create a world where children born with congenital heart defects have access to the surgical repair they need regardless of where they live.

Website heartgift.org Location HeartGift Louisiana 5500 Prytania St. #306 New Orleans, LA 70115 (504) 676-4323 (504) 522-5933

ANNUAL BUDGET 2016-2017 $190,000 ONGOING PARTNERSHIPS Children’s Hospital ED&F Man Bryan Subaru BayTech Industries New Orleans Advocate Sunrise Exploration Med Surg Specialists LLC

CURRENT NEEDS Sponsor a child

Airport welcome

Back-up a host family

Host farewell gatherings for children and their family

Provide transportation to and from appointments

Help with entertainment while in town

Provide clothing/toys

Provide tickets to an activity for the patient and their host family

Host a family

Provide meals Hospital visitations

Three-year-old Elisabeth traveled from Haiti to New Orleans in 2012 for her heart procedure through HeartGift Louisiana.

ED&F Man, along with Nicaraguan company Monte Rosa S.A., a part of the Pantaleon Group, helped sponsor Laudner’s surgery and stay in New Orleans.

“I have traveled to many of these developing countries and it makes one realize how fortunate we are to live in the United States,” said Whit Huguley, ED&F managing director. “To be able to truly make a difference in someone’s life is very rewarding. Laudner is a perfect example. When he arrived he needed a wheelchair and oxygen to get off the plane. He would have probably only lived a short time longer without the surgery. Today he is home. He’s fully healthy and ready to play soccer rather than just watch it.”

The average medical cost to repair a congenital heart defect runs about $200,000 per case. At the core of HeartGift’s capabilities are the medical teams — surgeons, cardiologists, pediatricians, dentists, anesthesiologists and nurses — who perform the critical lifesaving work and who donate 100 percent of their professional fees and services, resulting in millions of dollars of in-kind contributions annually.

“In addition to medical care, HeartGift coordinates travel and recruits volunteers to provide housing, transportation and meals,” said Berault. “The total cost to HeartGift for this per child is $25,000.”

The group is financed through corporate sponsorships, grants, individual donations and its annual golf tournament (this year held on October 2). Volunteers are always in need to provide such things as entertainment and blood donations.

Just one child typically requires 12 units of blood during surgery.

“We try to offer a wide variety of experiences for the family and

MAKING AN IMPACT HeartGift has provided lifesaving surgeries to approximately 300 children from underserved countries like El Salvador, Nicaragua, Kenya and Haiti through its five chapters since opening in 2000. Since 2010, children from 16 different countries have been saved

by HeartGift Louisiana.

Though doctors at Children’s Hospital donate their time, the total cost for surgery, travel and other expenses is about $25,000 per child.

on the schedule

Major Fundraising Event: Dr. Christian Lilje, a pediatric cardiologist at Children’s Hospital of New Orleans, is one of the local physicians who donates their time and skills to HeartGift Louisiana.

HeartGift’s signature event is its golf tournament, which will be held this year on Monday, October 2, 2017.

The seventh HeartGift Heroes Golf Tournament, presented by

Bryan Subaru, will take place at English Turn in New Orleans from 12 p.m to 7 p.m.

Sponsors and players are still needed.

The day begins with

registration and lunch, and then teams of four will tee off in a scramble format. The afternoon ends with a cocktail party for players and their guests.

HeartGift is a 501 (c)(3) nonprofit organization and all donations are tax deductible to the fullest extent allowed by law.

BizNewOrleans.com 83

results

SUCCESS STORIES Edona Fourteen-month-old Edona made it to Louisiana just in time. She had a congenital heart defect that was causing damage to her lungs. If she had arrived even a month later it may have been too late. Doctors at Children’s Hospital were able to repair her heart before the damage was too extensive and now she is home in the mountains of Kosovo helping her mother take care of her baby brother.

Elisabeth Three-year-old Elisabeth arrived on a plane in 2012 too weak, shy and afraid to even look at the people with HeartGift. Following her successful heart surgery at Children’s Hospital, however, she seemed to blossom before everyone’s eyes.

Elisabeth soon began to laugh, sing and dance.

She continues to warm the hearts of all around her, and today in her home country of Haiti this beautiful young lady continues to sing.

Solomon Five-year old Solomon came to New Orleans in February 2016 with a hole in his heart that the doctors in his home country of Uganda could not repair. He was limited in physical activity and his parents were desperate for help. Fortunately, doctors at Children’s Hospital successfully repaired Solomon’s heart through HeartGift, and now nothing is holding him back.

Yuanchang Born in rural China with a hole in his heart and no access to health care, 13-month-old Yuanchang would only have lived a few years if HeartGift Louisiana hadn’t brought him to New Orleans.

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Top 14-month-old Edona had a congenital heart defect repaired just in time. Bottom 14-year-old Laudner, HeartGift Louisiana’s 40th success story

child while they are here, such as taking the family to the zoo, the lakefront or just to see the sights,” said Berault. “A company could also host a going-away party or decorate the child’s hospital room. All these things make such a big difference.”

Blanca Solórzano and her husband were the host family for Laudner and his mother. After reading about the organization in the newspaper, Solórzano became a volunteer several years ago. This was the first time she hosted a family and she said she truly enjoyed the experience. Even her daughter, who no longer lives at home, volunteered to help.

“My daughter helped by taking them to the Children’s Museum and the zoo,” she said. “She even got Pan American, who she works for, involved. People at Pan American bought clothing for the family.

When they came here all they had was one backpack with all their clothes to last six weeks. They are very, very poor — unbelievable.”

Berault said HeartGift Louisiana is thankful for the many companies such as ED&F Man who support them on a regular basis, and is always looking for more that would like to help them achieve their mission.

ED&F’s Huguley said that partnering with HeartGift was not only the right thing to do, it also had benefits for the company.

“It has been good ‘team building’ for our employees,” he said. “Also, we do business in many of these developing countries where the children come from and it is nice to give back to the communities where we do business.”

Meanwhile, in Nicaragua, Laudner’s family will never forget the gift he received in New Orleans.

The teen’s older sister recently gave birth to a baby boy whom she chose to name after the man who saved her brother’s life, New Orleans physician Dr. Joseph Caspi. n

A Good Match

FOR COMPANIES WHO… Want a meaningful team-building challenge Would be willing to host a family during their stay in New Orleans Have something to offer such as dining, clothing or entertainment Love to play golf Can donate funds

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PUBLISHER’S NOTICE: All real estate advertised herein is subject to the Federal Fair Housing Ace and the Louisiana Open Housing Act, which make it illegal to advertise any preference, limitation, or discrimination because of race, color, religion, sex, handicap, familial status, or national origin, or intention to make any such preference, limitation, or discrimination. We will not knowingly accept any advertising for real estate which is in violation of the law. For more information, call the Louisiana Attorney General’s Office at 1-800-273-5718.

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From the Lens behind the scenes

The O Bar Photo by jeffery johnston

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aunched in 2014, Ochsner Health System was the first in the country to introduce the concept of a ‘genius bar’ in a health setting — the O Bar. The O Bar educates patients about physician-recommended health apps at its state-of-the-art iPad® bar, and also carries various cutting-edge, interactive health devices used to manage and improve patient care.

The O Bar is currently in four locations: Ochsner Center for Primary Care and Wellness on Jefferson Highway (pictured), Ochsner Health Center — Covington, Ochsner Medical Center — West Bank Campus, and Ochsner Baptist. n

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