The News

Roofing School is now in session

T SprayWorks Equipment recently launched Roofing School to help business owners and their employees learn how to install, repair and renew commercial roofs with polyurethane spray foam and protective coating systems. The two-day hands-on training covers: ■ Safety ■ Code compliance ■ Estimating ■ Identifying and preparing substrates ■ Marketing ■ Operating equipment ■ Applying various coatings ■ Spray foam roofing

Classes are offered monthly in Ohio with on-site options available. SprayWorksEquipment.com/roofing-school

Houzz Pro simplifies email marketing

T Houzz recently expanded the features of Houzz Pro

to include a tool to help pros promote their businesses quickly and easily via email. Dubbed Email Marketing, the tool lets you create, send and track analytics for e-newsletters, company updates and other emails. Integrated into Houzz Pro, Email Marketing comes loaded with customizable templates that make it easy to drag and drop in images and logos and add text. A preview feature lets you double-check your message before sending and, once you hit send, you can track open, click and unsubscribed rates to help you optimize future sends. Houzz.com/pro

Coatings Decoded is live

T Tnemec Company recently launched a podcast for

commercial and industrial coatings contractors. Each biweekly episode features industry leaders offering tips and up-to-date insight into critical topics from certifications and inspection status to sustainable building regulations and understanding the needs of food and beverage facilities. Episodes with video are available at Tnemec.com/search?query=podcast and audio is available through Apple, Spotify, Google, Stitcher and TuneIn.

Lowe’s introduces pro rewards program

T In an effort to forge stronger business relationships with pros, the company recently launched the Lowe’s MVPs Pro Rewards and Partnership Program. Available in select markets nationwide, the program offers new and current loyalty customers numerous benefits including Lowe’s e-gift cards, earned when pros spend in-store and online on eligible purchases; access to business resources for tackling back-of-house operations; exclusive offers for rewards on eligible paint purchases; free select snacks or drinks at Lowe’s stores; and mobile and online options to track and claim rewards—even when sending a crew member into the store. Minimum purchase requirements and exclusions may apply to some benefits. Lowes.com/pro