Comparative Market Analysis

Executive Marketing Analysis

Boon Lim 2653 Knob Hill Dr, Santa Rosa CA 95404 2/15/19

About us THE RENDINO TEAM The top-producing Rendino Team of Sonoma County’s real estate hub, RE/MAX Marketplace, have created a different kind of brokerage for all the right reasons. What started in 1998 as a one-man business initially focused on multi-unit and investment real estate overnight grew to include an equal balance of residential buyers and sellers. With this unique structure for a boutique brokerage, David Rendino’s brand of service describes how it is not only possible to serve both sectors, but that doing so benefits the clients he serves in each.

commercial drone pilot and provides stunning aerial tours with the very best equipment available”. says Erika. The Rendino Team is a premier agent on all the top real estate sites and also syndicates globally through the RE/MAX brand. “And for our high-end luxury properties, we use The RE/MAX Collection, which has its own special website and advertises globally in high exposure periodicals such as The Wall Street Journal and New York Times,” adds David.

David and Erika enjoy sharing their knowledge and expertise with their brokerage of agents, which allows their team to grow their businesses while giving back to the community. “We’re always out in the community,” says David. The team takes part in weekly farmers’ markets with giveaways, hosts major quarterly client appreciation events and is presently planning a CPR training class with the local Fire Department. “One of our agents is very involved with Canine Companions, and we are proud to support her and this amazing organization,” says David. This activity shows David’s and Erika’s commitment to the individuals who make The Rendino Team and RE/MAX Marketplace the thriving business they are. “As we grow, it’s so important to support and develop our people,” says David. “We are uniquely positioned to share our knowledge and best practices with help our family of agents, so that they can meet and exceed their goals. Their success is our success.

A husband-and-wife team since 2006, David and Erika Rendino devote every minute of every day to service and problem solving.

“That’s what we’re here to do,” says David. “We take care of people.” Erika explains that when she first began working with David several years before they married, one of his philosophies resonated deeply with her: “He said, ‘If you take care of people, business will take care of itself.’” That mindset holds true as David, Erika and their dynamic brokerage of 17 agents deliver excellent communication, education, information, fairness and openness to each of their clients.

Erika adds, “Most of our clients become our friends – we have a lot of friends! It’s so important for everyone in our organization to give to people, help their families and remain available to them for all of their needs.”

Given this service focus, David has been a top producer since 1999. Even during the financial crisis, he never wavered, selling approximately 500 homes during the REO market. The market crash actually gave the team an opportunity to work with a great number of banks and investors, increasing David’s expertise.

For years, David and Erika have published a popular Sonoma County income property report with data that is gathered, tracked and analyzed by David and his team. “What’s interesting is that, by selling so many multi-unit residential properties, we continue to develop relationships with those clients who also have homes and kids and families,” says David, explaining the team’s tremendous referral rate.

“From the beginning, I was heavily weighted in both fields.”

Key to success in investment and multi-unit residential real estate is giving those clients the same, high-quality marketing that applies to residential. This is where Erika shines.

With a software engineering background and savvy marketing skills, she conducts targeted, visually appealing, narrative marketing. “Everything needs to look pristine,” says Erika of home presentation. The team also employs a professional marketing director. For every property, they create single-property websites and top-of-the line brochures. “For income producing properties, it includes a comprehensive public offering memorandum,” says Erika.

“We use professional photography for every listing, along with a combination of video and 3D tours. “David is also a

To lea rn m ore a b out The Rend ino Tea m visit rend inosrea lesta te.c om or follow us a t fa c eb ook.c om / Sonom a CountyHub, em a il d erend ino@g m a il.c om or c a ll 707.696.3742. www .

www.

MARKETPLACE

The Rendino Team EXPERIENCE

INTEGRITY

RESULTS

Co p yrig ht To p Ag ent Ma g a zine

Production & Ranking

RE/MAX Platinum Club

Top 1% of RE/MAX Associates

Ranking AgentCounty - Overview Agents RE/MAX Marketplace Top 1% of Sonoma Current Search: 02/01/2017 - 01/31/2018 (2000 Agents) List $ Sell #

All MLS Transactions Last 12 Months (Feb-17 - Jan-18)

Agent Name

List #

1 AALLN27

Casabonne, Daniel

45.0 53,695,675

41.0 40,446,660 86.0

94,142,335

48.0 56,485,675 43.0 42,595,660

91.0 99,081,335

2 ACLBA13

Veldkamp, Mary Anne

25.0 29,094,000

13.0 16,581,100 38.0

45,675,100

25.0 29,094,000 13.0 16,581,100

38.0 45,675,100

3 7BKWR6

McCall Team, Trish

37.0 25,517,000

19.5 16,934,906 56.5

42,451,906

38.0 26,717,000 20.5 17,834,906

58.5 44,551,906

4 ASOTH02

Shone, Tina

21.0 27,514,500

11.0 10,758,000 32.0

38,272,500

22.0 29,844,500 12.0 11,643,335

34.0 41,487,835

5 ASOTH02

Clyde, Regina

18.5 20,783,500

9.0 15,339,000 27.5

36,122,500

21.0 24,537,500 11.0 17,344,000

32.0 41,881,500

6 ASOTH02

Lounibos, Maria

21.5 15,912,500

25.0 19,130,750 46.5

35,043,250

21.5 15,912,500 25.0 19,130,750

46.5 35,043,250

7 ASOTH01

Morgensen, Sheryl

3.5 14,425,750

6.5 20,586,500 10.0

35,012,250

3.5 14,425,750

7.5 27,036,500

11.0 41,462,250

8 ACLBA17

Hecker, Doug

22.0 20,921,125

15.0 11,512,000 37.0

32,433,125

23.0 21,553,125 17.0 12,522,000

40.0 34,075,125

9 BALE60

Deignan, Sheila

19.0 13,372,300

20.0 18,684,500 39.0

32,056,800

19.0 13,372,300 21.0 19,609,500

40.0 32,981,800

10 7BASIR4

Swanson, Doug

11.0 23,262,500

9.0

8,703,500 20.0

31,966,000

11.0 23,262,500

9.0

8,703,500

20.0 31,966,000

11 BPUR01

Tegelaar, Maurice

11.5 20,875,115

9.0 10,660,494 20.5

31,535,610

11.5 20,875,115

9.0 10,660,494

20.5 31,535,610

12 BC2121

Lucchesi, Denise

27.5 18,635,500

20.5 12,195,500 48.0

30,831,000

28.5 19,470,500 21.5 12,575,500

50.0 32,046,000

13 ACLBA13

LeBerthon, Ben

19.0 14,559,400

18.0 16,231,000 37.0

30,790,400

19.0 14,559,400 18.0 16,231,000

37.0 30,790,400

14 7B1014

Mello, Marshall

19.0 16,116,200

14.5 13,588,000 33.5

29,704,200

19.0 16,116,200 14.5 13,588,000

33.5 29,704,200

15 BPUR01

Sevenau, Matt

10.0 18,349,615

9.5 11,306,994 19.5

29,656,610

10.0 18,349,615

19.5 29,656,610

16 7B704

Lucero, Grace

26.5 20,505,500

12.5

9,114,000 39.0

29,619,500

27.5 20,830,500 12.5

9,114,000

40.0 29,944,500

17 BKWSR5

Rivetti, Timo

14.0 14,894,000

16.0 11,969,475 30.0

26,863,475

14.0 14,894,000 16.0 11,969,475

30.0 26,863,475

18 BMCB01

Devoto, Nancy

29.5 19,701,700

9.0

6,901,500 38.5

26,603,200

29.5 19,701,700

6,901,500

38.5 26,603,200

19 7B1371

Rendino, David

13.0 12,027,700

10.5 13,794,600 23.5

25,822,300

14.0 12,628,650 10.5 13,794,600

24.5 26,423,250

20 7BMID02

Drew, Eric

5.5 12,060,095

4.0 12,358,000

9.5

24,418,095

6.0 13,200,095

4.0 12,358,000

10.0 25,558,095

21 7BWRE

Belmont, Jay

34.0 21,912,800

5.0

1,998,500 39.0

23,911,300

34.0 21,912,800

5.0

1,998,500

39.0 23,911,300

22 7B184

Grotte, Karen

10.0

16.0 14,000,781 26.0

22,827,281

10.0 8,826,500 16.0 14,000,781

26.0 22,827,281

23 7B184

Curreri, Craig

24.0 16,788,710

10.0

6,014,500 34.0

22,803,210

25.0 17,087,710 10.0

6,014,500

35.0 23,102,210

24 ACLBA21

Harris, Ann

16.5 14,659,600

10.0

8,111,411 26.5

22,771,010

16.5 14,659,600 10.0

8,111,411

26.5 22,771,010

25 7B184

Thomas, Lisa

8.5

7.0 13,500,000 15.5

22,327,500

8.5 8,827,500

7.0 13,500,000

15.5 22,327,500

8,826,500

8,827,500

Sell $ Total #

Total $ List #

List $ Sell #

Sell $ Total #

# Office ID

9.5 11,306,994

9.0

Total $

MLS: BAREIS

Date: 02/01/2017 - 01/31/2018 Volume: 0-999999999 Bedrooms: All Bathrooms: All Units: 1-100 Construction Type: All Property Types: Residential: (Single Family, Condo/Coop, Farms/Ranches), Mobile/Floating Home: (Mobile Home, Floating Home), Lots & Land: (Residential, Commercial, Acreage, Agricultural, Other) Counties:

BrokerMetrics®

Sonoma

1 of 81 Information not guaranteed. © 2006 - 2018 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).

02/24/18

GET MORE POTENTIAL BUYERS

Where Buyers Come From Listing Syndication to over 500 national websites RE/MAX Marketplace subscribes to ListHub - the nation's broadest network for listing distribution.

Our listings are syndicated to over 500 real estate search websites, such at Yahoo! Real Estate, Trulia, Zillow, and Homes.com.

Marketing your home will include many of the following

3D Walk-in-tour Videography Single Property Website HDR Professional Photography 2D Architectural Floor Plan Press Democrat Advertising 24/7 Internet Exposure Zillow Premiere

Strategic Marketing Carefully planned marketing is essential to maximize your property’s presentation to the public.

Sophisticated and professionally prepared marketing requires more than just listing a home for sale on the Internet and the MLS (Multiple Listing Service). Your property must be a stand out in order to achieve maximum exposure and to reach the right buyers at the right time.

• Yard Signs Public and Broker Tours • Local Advertisements, Networking and Referrals • Online video marketing and • Web Exposure

Syndication Listing Syndication to over 500 national websites RE/MAX Marketplace subscribes to ListHub - the nation's broadest network for listing distribution. Our listings are syndicated to over 500 real estate search websites, such at Yahoo! Real Estate, Trulia, Zillow, and Homes.com.

Professional Photography and Video Whether in print or online, photography and videos are the first impression that a potential buyer will see.

Photography must represent your property well—properly lit, high resolution photos taken by a professional real estate photographer are the only pictures that should be presented in a home’s marketing materials.

A photo shoot is the time when the home must truly shine—both figuratively and in reality. A fully prepared, clean and tidy home shot in its best natural light will speak volumes to the viewer before and after the home is visited.

3D Tours More than half of home buyers start their search online. More and more of those individuals are looking for a home that is not located in their immediate area. Increasingly, these younger, digitally ‘native’ first-time buyers want to get a real sense of how a home really looks and feels beyond static photography. It’s not surprising to learn, then, that the two things that modern home buyers say they want most from a listing are large, high-quality photos AND 3D virtual home tours.

Social Media

Direct Mail Post Cards & More

Unique Property Website

Unique Marketing

Videography There are many benefits to using videos when promoting a real estate listing. 99% of all homes listed for sale have still photos, but many listings are not taking advantage of videos, even though videos have been proven to be more captivating than regular photographs.

Video grabs the viewer’s attention and can really tell a story about a property, in ways that photos cannot. The benefit of using drone videos and aerial photography in a listing allows the potential homebuyer to see the entire property from the air. This can give homebuyers an amazing perspective on the home they are interested in. Photos can be deceiving, but a video can really highlight an entire property showing all of its amenities.

E-Flyers

Campaign Monitor

Drafts and Plans for Addition:

Offering Memorandum: Music Room and Den :

Potential Value: 1174 Sqft x $405 / Ft = $475,470

Property Details

Parcel Detail Report

Trends from Jan 14’ – Jan 19’ Purchased $852,150 4/10/14

Avg DOM Jan 18’-Jan 19’

Value Analysis: 1. Value from the Avg $/Sqft: = $1,269,471 @$427/ft x 2973 2. Value from the Avg Sale price: = $1,121,500 3. Value from appreciation since purchase: =Up 24.1 % $1,056,666

Value as of 2.14.19 Suggested Value Range: $1,150,000 - $1,250,000

Items to Prepare: • Deep clean • Styling and staging • Land scape clean up • Stage • Mitigate animal odor • Section 1 clearance

Next Steps: Schedule Professional Photography Order pest report Obtain bids Pre-marketing campaign

Notes _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________ _________________________________________

David Rendino Erika Rendino Realtors/Founding Partners Direct: 696-3742/ (707) 318-1851

www.SonomaCountyHub.com

Eddie Stevens Thank You!

Realtor/Associate Direct 707 708 1423 eddstevens1@gmail.com www.eddstevens.com