2026 REMAX Hallmark® Building Your Business

CAREER DEVELOPMENT GUIDE

BUILDING YOUR

BUSINESS IS OUR BUSINESS

CANADA’S MOST COMPREHENSIVE REAL ESTATE CAREER DEVELOPMENT ECOSYSTEM.

MESSAGE

FROM OUR FOUNDERS It was never about the market.

It was always about people.

When we look back over 50 years, one thing stands out above everything else. It was never about the market, the brand, or the transactions. It was always about people.

From the very beginning, we made a decision — that if we focused on developing people properly, everything else would take care of itself. Not just helping agents close deals, but helping them build confidence, discipline, and a real business they could rely on through any market.

We’ve lived through every cycle you can imagine. And through all of it, the one thing that consistently made the difference wasn’t luck or timing. It was preparation. It was training. It was having the right structure and the right habits in place when it mattered most.

We’ve seen agents come in with no experience and build extraordinary careers. In almost every case, the common thread was simple — they committed to the process. They leaned into the support. They stayed consistent when others didn’t.

This booklet is not meant to impress you with how much we offer. It’s meant to show you that there is a clear path forward — wherever you are today. Our role is not just to provide resources.

It’s to create an environment where you grow, where you are challenged, and where you are supported.

We are not only in the business of building businesses. We are in the business of building personal wealth for our agents — and supporting the full journey that comes with it. Fifty years has taught us that this career is deeply human. It creates great friendships, real success, and lasting legacies. But it is also a rollercoaster. Emotional. At times, overwhelming. We have been present through health challenges, personal difficulties, and financial uncertainty. We don’t look away from those moments. We show up for them.

We’re here for that journey.

Leadership Team REMAX Hallmark® Group of Companies

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YOUR CAREER

DEVELOPMENT PROGRAMS PAGE

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Make Your Move

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This Is What It’s All About

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The REMAX Hallmark® Difference

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Six Stages. One Destination

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The REMAX Hallmark® Performance System

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REMAX Hallmark® By The Numbers

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Discovery Session

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Launch 2.0

21

Mentor Mondays

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PATH Group Coaching

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Business Planning 2.0

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Sales Challenge

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AI Hub | Hallmark Hub Lab

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Peer-To Peer Masterminds

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Regional Masterminds

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Weekly Office Meeting & Training Calendar

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Real Estate Connect Conference

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BrokerLogiQ Coaching

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REMAX Hallmark® Coaching Network

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MAKE YOUR MOVE INVESTING IN YOUR SUCCESS

Everyone in this industry can make promises. Very few can back them up.

At REMAX Hallmark®, we don’t lead with statements — we lead with numbers.

Our agents consistently outperform the market, producing at levels that are approximately 2.5 to 3 times higher than industry averages, with nearly 40% greater productivity per agent compared to competing brands.

That doesn’t happen by chance. It’s the result of structure, discipline, and an environment designed for performance.

This is a business where who you’re surrounded by matters. The standards, the systems, the expectations — they all shape your outcomes.

When you step into a model built on real production, you think differently. You operate differently. And ultimately, you produce differently.

So the question isn’t whether the opportunity exists — the data already answers that.

The real question is: are you in the right environment to maximize it?

If you’re serious about growth, about building a real business, and about surrounding yourself with people who are operating at a higher level — make your move where the numbers already prove what’s possible.

REMAX HALLMARK

vs. Royal LePage

REMAX HALLMARK

vs. Keller Williams

REMAX HALLMARK vs. eXp Realty

REMAX HALLMARK vs. Century21

REMAX HALLMARK vs. HomeLife

* Based on 2025 numbers from RE Datum data

NUMBERS ARE NEEDED. ALSO THIS DOESNT MAKE SENSE AS YOU ARE COMPARING A BROKERAGE AGAINST A BRAND 7

THE RESULT IS SIMPLE More clarity. More control. More predictable growth.

This isn't about doing more — it's about doing the right things, consistently, with the right support behind you.

THIS IS WHAT IT’S ALL ABOUT INVESTING IN YOUR SUCCESS

From the very beginning, our focus has been simple — create an environment where serious professionals can build, grow, and scale a real business.

This isn’t about motivation. This isn’t about theory. This is about execution.

The real estate landscape has changed. The agents who win today aren’t just working harder — they’re operating smarter, building systems, and surrounding themselves with the right infrastructure.

That’s where we come in. We’ve built a model around one core principle: when you invest properly in the agent, the results follow.

THAT INVESTMENT SHOWS UP IN SIX KEY AREAS 01 Leadership that understands the business • You carry two powerful brands — REMAX®, one of the most recognized names in global real estate, and Hallmark, a dominant local brand. That dual recognition opens doors.

02 Education that drives results • Practical, real-world training focused on what actually moves your business forward — from prospecting and conversion to negotiation and closing.

03 Systems and technology that create consistency • Success isn’t random. It’s built on repeatable processes and the right technology. We help you develop the habits, structure, and tools that remove volatility.

04 Marketing that positions you properly • How you show up matters. We provide the tools, content, and strategy to ensure you’re not just active — you’re relevant, visible, and differentiated.

05 Market share and brand recognition • You carry two powerful brands — REMAX®, one of the most recognized names in global real estate, and REMAX Hallmark®, a dominant local brand. That dual recognition opens doors.

06 Referral network • Our referral network helps clients relocate, transition, and access services across our full platform. Agents benefit from one of the most active referral ecosystems in Canadian real estate.

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THE REMAX HALLMARK® DIFFERENCE In a crowded industry, the brokerage you choose defines the ceiling of your career. At REMAX Hallmark®, we are an active, invested partner — building programs, hiring coaches, deploying technology, and showing up for you every single day.

#1 REMAX® Worldwide The #1 REMAX® brokerage in the world by sales volume — and home to the highest-paid REMAX® agents. The brand strength and referral network behind every REMAX Hallmark® agent is unmatched anywhere in Canada.

Coaching Ecosystem • A structured career development ecosystem — from your first day as a new licensee through building a full team. Not a seminar. A living, evolving system that grows with you at every income level and career stage.

AI and Technology • Hallmark Hub: an AI-powered content dashboard, digital marketing library, and full tech toolkit built exclusively for real estate. Most brokerages talk about technology. We built it, deployed it, and trained you on it.

Non-Selling Leadership • Our 18-member broker, manager, and leadership team carry zero personal business. Their only mandate is your success — strategy, compliance, deal support, and coaching with no conflict of interest.

Full-Service Brokerage • Complete back-office support from day one: front desk reception, MLS and offer processing, deals and accounting, compliance review, and a dedicated admin team.

Onboarding and Office Support • Structured onboarding the moment you arrive — technology setup, office introductions, admin orientation, and direct access to our full leadership team of 18 brokers and managers across all 42 locations.

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Marketing and Digital Studio • A professional in-house marketing department with its own design studio and video production capability. Content is automatically delivered daily based on your active listings and calendar.

Training and Career Development • A full, structured training and career development calendar running every week of every year — updated continuously to reflect industry changes, regulatory shifts, and market nuances in real time.

REMAX Hallmark® Across Ontario, Canada and Florida, USA • 42 offices — from Ottawa to Oakville, from Downtown Toronto to Muskoka. REMAX Hallmark® operates across Ontario, Canada, and Florida, giving every agent immediate access to the full network.

Exceptional Referral Network • In 2025, REMAX Hallmark® paid over $19,000,000 in referral commissions on a referral volume exceeding $700,000,000 — one of the most active referral ecosystems in Canadian real estate.

“The best time to build the business you want is right now.”

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SIX STAGES. ONE DESTINATION A CLEAR PATH TO PREFORMANCE At REMAX Hallmark®, training isn’t a collection of courses — it’s a structured path designed to move you from where you are today to where you want to be in your business.

Every stage of your career requires a different skill set, a different mindset, and a different level of discipline. What most brokerages miss is simple: they offer information, but not progression.

We focus on progression. From your first deal to building a scalable business, our approach is built around one objective — helping you produce at a higher level, consistently.

WHY IT WORKS Clear structure at every stage. Real-world application, not theory. Systems that create consistency.

Leadership that understands production.

No guesswork. No wasted time. No generic approach. Just a clear path, backed by experience, designed to help you grow.

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FOUNDATION 0 - 6 Months

MOMENTUM 6 -18 Months

BUSINESS BUILDER 25+ Deals

TOP PRODUCER 50+ Deals

TEAM BUILDER

3 - 10 Agents

TEAM LEADER

10+ Agents

Building Your Start Learn how to operate in the real world. From your first client conversation to managing a transaction, this stage is focused on action — building your database, developing prospecting habits, and getting you to your first deals quickly.

Creating Consistency This is where production becomes predictable. You refine your conversion skills, strengthen your follow-up systems, and begin to control your pipeline — turning activity into consistent results.

Taking Control At this stage, you move beyond transactions and start running a business. You develop lead generation strategies, understand your numbers, and build systems that create repeat and referral opportunities.

Scaling Your Time Now the focus shifts to leverage. You learn how to delegate, build support around you, and operate more efficiently — increasing production without increasing hours.

Building People Growth now comes through others. You learn how to recruit, train, and lead — creating a structure where your team can perform at a high level.

Scaling a Business This is no longer about being an agent — it’s about running an organization. You focus on leadership, profitability, and long-term growth, building a business that can scale beyond you.

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THE REMAX HALLMARK® PERFORMANCE SYSTEM SKILL-DRIVEN. SYSTEM-BACKED. RESULTS-FOCUSED. Where Skills Become Production. Production Becomes a Business.

At REMAX Hallmark®, training does not stop at programs. Beyond our core pathway, we develop agents through focused performance systems — each designed to build the specific skills required to produce, convert, and scale.

CORE PERFORMANCE SYSTEMS Conversion Lab Master the conversations that drive business.

• Scripts, objection handling, and role play • Live deal breakdowns and real scenarios • Focus: turning conversations into signed clients

Listing Mastery Win more listings with confidence and consistency.

• Listing presentation strategy • Pricing intelligence and positioning • Seller psychology and control

Buyer Control Operate efficiently and convert serious buyers.

• Buyer qualification and expectation setting • Showing strategy and time control • Offer positioning and conversion

Marketing Lab Build a brand and marketing system that drives business.

• Listing marketing and campaign strategy • Social media and content that converts • Database marketing and client engagement

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AI Lab | Hallmark Hub Lab Use technology, automation, and data to gain an advantage.

• CRM intelligence and workflow automation • Pipeline visibility and performance tracking • Lead scoring and opportunity prioritization clients

Business and Profit Lab Operate like a business — not just a salesperson.

• Cost per deal and profitability • Net vs. GCI awareness • Financial discipline and growth planning

Pipeline Mastery Build and manage a predictable flow of business.

• CRM workflows and follow-up systems • Lead nurturing and conversion tracking • Structured pipeline management

SCALE, EXPANSION AND LEGACY 10X Business Scaling

Succession and Legacy Planning

Transition from agent to business owner.

Protect and transition the business you’ve built.

• Leverage: hiring admin, buyer agents, and specialists • Systems: repeatable workflows and operational structure • Time reallocation: focus on high-value activities • Revenue expansion: multiple pipelines and income streams

• Exit strategy and long-term planning • Internal succession (team, partners, or next generation) • Valuation awareness and continuity planning • Structured transition to preserve income and relationships

SPECIALIZATION TRACKS — Optional Growth Paths

LUXURY

INVESTMENT PRE-CONSTRUCTION

COMMERCIAL

RELOCATION AND REFERRAL

Foundation → Activation → Stabilization → Growth → Scale → Legacy Each layer builds on the next — creating a complete, structured path to high production and long-term success.

THE OUTCOME

Convert at a higher level. Operate with greater control and consistency.

Build a more profitable, scalable business.

Agent → Operator → Owner → Legacy Builder

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REMAX HALLMARK®

BY THE NUMBERS SUCCESS IS NOT AN ACCIDENT. IT IS A SYSTEM. Behind every top-producing agent is a brokerage that invested in their growth. Here is what that investment looks like at REMAX Hallmark®.

95%

TOP 1%

31%

30 DAYS

AGENT RETENTION year over year

AGENTS PRODUCED more than any competitor

AVG GCI GROWTH within first 12 months of coaching

TO FIRST DEAL avg. fro new program graduates

WHAT SETS REMAX HALLMARK® AGENTS APART •

REMAX Hallmark® agents average 23% more transactions per year than the Toronto board median.

•

Agents who complete PATH Coaching see an average GCI increase of 31% within 12 months.

•

Our Sales Challenge participants close 40% more deals in Q4 vs. non-participants.

AGENT GCI PROGRESSION BY HALLMARK PROGRAM

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PROGRAM

STAGE

GCI TARGET

•

Foundation

•

0 to 6 Months

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$65K+

•

Momentum

•

6 to 18 Months

•

$124K+

•

Business Builder

•

25+ Deals

•

$325K+

•

Top Producer

•

50+ Deals

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$500K+

•

Team Builder

•

3 to 10 Agents

•

$1.5M+

•

Team Leader

•

10+ Agents

•

$4M+

DISCOVERY SESSION THE FIRST CONVERSATION THAT CHANGES EVERYTHING. Joining a new brokerage — or re-energizing an existing career — should never start with paperwork. The Discovery Session is a dedicated, one-on-one working session with our coaching team, focused entirely on you: your current business, your goals, your gaps, and the 90-day plan that will get you moving with momentum from Day 1. We sit down, we listen, and we build something real together. Not a generic template. Your plan.

What We Build Together

What You Leave With

•

•

• •

•

Your current business snapshot and production review Income goals and realistic GCI targets Your ideal client profile and market focus Lead generation and prospecting approach 90-day priority action plan

• •

•

Technology setup and Hallmark Hub walkthrough Training programs matched to your career stage Your coaching and accountability structure Introductions to your full support team A clear starting point — ready to execute

DAY 1

100%

90 DAY

1-on-1

HAPPENS ON YOUR FIRST DAY

PERSONALIZED TO YOUR BUSINESS

ACTION PLAN INCLUDED

TO FIRST DEAL avg. for new program graduates

“You are not left to figure it out on your own. The Discovery Session is the first thing we do together.”

Agent → Operator → Owner → Legacy Builder

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This is not just a career path. It is an identity progression.

LAUNCH 2.0 - FOR NEW LINCENSEES 90 DAYS. FIRST DEAL. FOUNDATION BUILT FOR LIFE Most new agents fail not from lack of effort, but lack of structure. LAUNCH 2.0 is our answer to that. It is a structured, hybrid 90-day program exclusively for new licensees that combines online modules with in-person sessions — giving you the flexibility to learn on your schedule and the connection of building alongside your peers. Week by week, you develop the habits, scripts, systems, and confidence that separate agents who thrive from those who struggle. The curriculum is built around one goal: getting you to your first deal faster, and building the skills to keep them coming.

Phase 1 | Weeks 1 to 4

Phase 2 | Weeks 5 to 8

Phase 3 | Weeks 9 to 12

FOUNDATION

BUILDING MOMENTUM

FINAL PUSH

• Database building • Prospecting habits • Social media • Open houses • Buyer strategy session

• Seller side • CMA and pricing • Listing presentation • Transaction management • Pipeline conversion

• Business plan • SOPs • Product knowledge • Referral system • 90-Day Review

90 DAYS HYDRID 1st DEAL MANDATORY STRUCTURED WEEK-BY-WEEK

ONLINE + IN-PERSON

AVG. WITHIN 30 DAYS

FOR ALL NEW LICENSEES

Your first 90 days don’t have to be uncertain. They can be structured, purposeful, and productive.

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MENTOR MONDAYS WEEKLY GUIDANCE FROM THOSE WHO HAVE ALREADY WALKED THE PATH. For new licensees, the early days of a real estate career can feel uncertain. Mentor Mondays is a simple, high-value program designed to change that. Every Monday, new agents connect with experienced Hallmark producers for structured, peer-driven learning sessions — real conversations about real situations, led by people who have already navigated the challenges you are facing.

This is not a lecture. It is a room where questions are welcomed, experience is shared freely, and new agents leave with practical takeaways they can apply immediately.

What It Covers

Who It Is For

•

• •

• • • •

Real-world deal scenarios and how to handle them Prospecting and time management in the early stages Client conversations, objections, and confidence building Lessons learned from the front lines of production Open Q&A with experienced agents

• •

New licensees in their first 12 months Agents transitioning from another brokerage Anyone looking to shortcut the learning curve Agents who want real-world mentorship, not just training material

WEEKLY

OPEN

LIVE

FREE

EVERY MONDAY

ALL NEW LICENSEES

EXPERIENCED PRODUCERS

INCLUDED IN YOUR MEMBERSHIP

The fastest way to learn this business is to learn it from people already doing it.

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PATH GROUP COACHING ACCOUNTABILITY MAKES THE DIFFERENCE BETWEEN PLANNING AND DOING. The single biggest predictor of agent success is not market conditions, commission splits, or even natural talent. It is consistent accountability to a plan. PATH is our ongoing monthly group coaching program open to all agents — led by a dedicated coach who knows your market, tied directly to the business plan you built in Business Planning 2.0. Each month, you check in against your goals, work through relevant topics, and hold each other accountable in a group of peers who are investing at the same level you are. Drift is the enemy of production. PATH eliminates drift.

How PATH Works

Connected To Your Plan

•

•

• • • •

Monthly sessions with a dedicated inmarket coach Topics aligned to current market conditions Group accountability keeps goals visible and real Peer discussion brings multiple perspectives Consistent touchpoints sustain momentum all year

31%

MONTHLY

AVG GCI GROWTH IN YEAR 1

DEDICATED COACH SESSIONS

• • • •

Directly linked to your Business Planning 2.0 goals GCI targets reviewed and updated each session 90-day milestones tracked and celebrated Coaches adjust focus based on your real numbers • Annual progression review tied to award categories

DIRECT LINK ALL AGENTS INCLUDED IN YOUR MEMBERSHIP

OPEN TO EVERYONE

PATH agents average 31% GCI growth in their first 12 months of structured coaching.

REMAX Hallmar®k Coaching Data, 2025

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BUSINESS PLANNING 2.0 YOUR BUSINESS DOESN’T GROW BY ACCIDENT. IT GROWS BY DESIGN. Business Planning 2.0 is the anchor of the entire Hallmark coaching and accountability structure. Before an agent can get the most from PATH Group Coaching, before they can measure progress or set meaningful targets, they need a real business plan — not a template, not a generic spreadsheet, but a plan built around their goals, their market, and their current reality.

This is a structured, guided session where agents work through every element of their business with direct support from the REMAX Hallmark® coaching team. The output is a clear, executable plan that drives everything that follows.

What Gets Built

Why It Matters

• • •

•

• • •

GCI targets and income goals by quarter Lead generation strategy by source Prospecting commitments and daily activity targets Database growth and contact plan Expense structure and net income projection 90-day execution priorities

• • • •

Connects directly to PATH Group Coaching sessions Creates the baseline for measuring real progress Removes guesswork from day-to-day activity Keeps agents focused on the right priorities throughout the year Updated and reviewed at each coaching touchpoint

ANNUAL GUIDED

LINKED

YOURS

BY REMAX HALLMARK® COACHING TEAM

TO ALL COACHING PROGRAMS

BUILT AROUND YOUR GOALS

STRUCTURED SESSION

The plan you build here becomes the foundation for every coaching conversation that follows.

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SALES CHALLENGE A STRUCTURED PRODUCTION SYSTEM BUILT AROUND SKILL DEVELOPMENT, DISCIPLINE, AND MEASURABLE RESULTS. A focused production system designed to increase activity, improve conversion, and drive measurable results during critical market windows. The Sales Challenge is not about competition — it is about structure. Twice a year, during the spring and fall market cycles, agents commit to a defined period of focused execution. Clear daily activity targets, tracked progress, and built-in accountability create the conditions for disciplined performance. The outcome is not a ranking. It is a stronger skill set, better habits, and a measurable improvement in your production — carried forward long after each cycle ends.

Spring Sales Challenge

Connected To Your Plan

Skill Focus • • • • •

Execution Focus

Structured 4 to 8 week production period during peak market Daily activity targets tied to prospecting and conversion Weekly progress tracking to build discipline and momentum Focus on lead generation, follow-up, and appointment setting Habits developed carry through the remainder of the year

40%

2x/YEAR

HIGHER PRODUCTION VS. NON-PARTICIPANTS

SPRING AND FALL CYCLES

• • • • •

Structured execution period to finish the year strong Conversion and pipeline management as primary focus Accountability built into the process — not optional Agents refine their systems and sharpen their approach Designed to produce your strongest quarter of the year

4-8 WEEKS STRUCTURED EXECUTION PERIOD

TRACKED WEEKLY PROGRESS AND ACCOUNTABILITY

The agents who commit to structured execution during critical market windows consistently outperform those who don’t.

REMAX Hallmar®k Brokerage Data, 2025

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AI LAB | HALLMARKHUB LAB

TM

AI, AUTOMATION AND DATA TRAINING FOR REAL ESTATE PERFORMANCE EXCLUSIVELY FOR REMAX HALLMARK® AGENTS Real estate is no longer just about relationships — it’s about how effectively you use data, systems, and automation to scale those relationships. AI Lab is a hands-on training program focused on practical, real-world applications. Not theory. Execution.

What You Will Learn

How It Works

CRM Intelligence Structure your database as a business asset.

Use Follow Up Boss to prioritize, segment, and engage effectively.

• Live, practical training sessions • Real-time implementation using your own database • Step-by-step system setup • Continuous updates as tools evolve

Automation and Workflow Design Build automated follow-up systems, streamline communication, and eliminate repetitive tasks.

The REMAX Hallmark® Advantage

Data and Pipeline Visibility Understand your pipeline in real time. Track conversion, deal flow, and performance to make informed decisions.

While others are learning tools, Hallmark agents are learning how to use them to win.

Lead Scoring and Opportunity Focus Identify high-intent clients early and focus your time where it produces the highest return.

Using it better than everyone else is.

More technology isn’t the advantage.

AI-Assisted Communication Enhance client communication with speed and clarity while maintaining a professional standard.

System Integration Apply everything within the Hallmark ecosystem: Hallmark Hub, Hallmark Playbooks, and transaction workflows.

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PEER-TO-PEER MASTERMIND LEARNING TOGETHER. GROWING FASTER. PERFORMING AT A HIGHER LEVEL. At REMAX Hallmark®, not all growth comes from top-down coaching. Some of the most powerful breakthroughs happen when agents learn directly from each other. The Peer-to-Peer Mastermind is a structured environment where agents at similar stages of their business come together to share experience, challenge thinking, and elevate performance collectively. This is not informal conversation. This is focused, peer-driven development.

WHAT IT IS

HOW IT WORKS

WHAT IT BUILDS

•

•

Small group or partnerbased sessions

•

•

Real-time feedback on deals, pipeline, and strategy

Stronger decisionmaking through multiple perspectives

•

Improved confidence in real-time situations

Structured discussions around active business challenges

•

Sharper communication and problem-solving skills

•

A culture of collaboration and shared accountability

Work alongside peers with similar goals and challenges

•

Exchange real-world strategies and insights

•

Hold each other accountable to higher standards

•

Contribute and learn simultaneously — a twoway process

•

•

Consistent check-ins to maintain accountability and momentum

Why It Matters

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In real estate, isolation slows growth. Exposure accelerates it. The Peer-to-Peer Mastermind ensures that agents are not operating in silos — they are part of an environment where ideas are shared, standards are raised, and performance is continuously refined.

The fastest way to grow is to learn, test, and evolve alongside others committed to the same level of success.

REGIONAL MASTERMINDS MARKET-SPECIFIC INSIGHT. LOCAL EXPERTISE. SHARED ADVANTAGE. REMAX Hallmark® operates across some of Ontario’s most distinct and dynamic real estate markets — from downtown Toronto to Ottawa, Barrie, York Region, Durham, Halton, Peel, and Niagara. Each of these markets has its own rhythm, its own buyer and seller dynamics, and its own set of opportunities.

Regional Masterminds bring agents together within their specific market to discuss what is actually happening on the ground — current pricing trends, competitive positioning, client conversations, and local strategies that are producing results right now. This is hyper-local intelligence, shared in real time, among agents who are working the same geography.

What Gets Covered

Markets Covered

•

• • • • • • • • •

• • • •

Local market conditions and pricing trends What is working in your specific geography right now Scripts and conversations relevant to your local buyers and sellers Competitive positioning against other agents and brokerages in your area Strategies from high producers working the same market

Toronto Ottawa Simcoe County York Region Durham Region Halton Peel Niagara Muskoka and beyond

42 Offices. Multiple Markets. One Network.

Most coaching programs talk in generalities. Regional Masterminds are built on what is actually happening in your backyard.

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WEEKLY OFFICE MEETINGS AND TRAINING CALENDAR CONSISTENT SUPPORT. EVERY WEEK. ALL YEAR LONG. One of the most underrated aspects of a high-performance brokerage is what happens every single week — not just at major events or quarterly coaching sessions. At REMAX Hallmark®, agents are surrounded by consistent, structured support from day one through ongoing weekly programming.

Weekly Office Meetings

Training Calendar

Stay connected. Stay sharp.

• Regular meetings at each office location bring agents together to discuss market activity, share deal insights, and stay aligned on brokerage updates.

Always something worth showing up for.

• A fully programmed training calendar runs every week of every year — updated continuously to reflect market shifts, regulatory changes, and evolving agent needs.

•

•

Guest speakers, top producer presentations, and real-time market analysis keep sessions relevant and practical.

Every meeting is an opportunity to connect with colleagues, generate referral business, and stay plugged into the broader Hallmark network.

•

Sessions span all career stages, from new licensee fundamentals to advanced business-building strategies for top producers.

•

Agents always know what is coming and can plan their development intentionally throughout the year.

52 Weeks a Year. Always in Your Corner.

Great brokerages don’t just show up for the big moments.

They show up every week — and so do we.

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REAL ESTATE CONNECT CONFERENCE

ONE OF THE INDUSTRY’S LARGEST ANNUAL REAL ESTATE CONFERENCES.

Real Estate Connect Conference is the flagship annual conference of REMAX Hallmark®, bringing together agents, team leaders, and industry professionals from across our network and beyond. Each year, this event attracts hundreds of real estate professionals, making it one of the most recognized and well-attended gatherings in our space.

This is not just a conference. This is where our agents align on the strategy, systems, and standards required to perform at the highest level.

What You Gain Market Intelligence and Direction

Strategy and System Alignment

•

•

Understand where the market is heading and how to adjust your strategy accordingly.

Gain clarity on the tools, systems, and workflows that matter most — aligned with the REMAX Hallmark® ecosystem.

Top Producer Insights

Actionable Execution

•

•

Learn directly from high-performing agents and industry leaders operating at a high level in real time.

Walk away with ideas and strategies that can be implemented immediately into your business.

The Power Of The Network Connect with 2,200+ agents across 42 offices. The relationships built at the Real Estate Connect Conference fuel referrals, partnerships, and a shared culture of performance that carries you through every market condition.

More Than An Event Agents elevate their thinking. Teams refine their approach. Leaders align on standards of performance.

While many conferences focus on inspiration, Real Estate Connect Conference is built around clarity, execution, and results.

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A REMAX HALLMARK® PROPRIETARY PERFORMANCE SYSTEM EXCLUSIVELY AVAILABLE TO REMAX HALLMARK® AGENTS

Available as a Premium Coaching Investment

BrokerLogiQ Coaching is available to REMAX Hallmark® agents at an additional investment.

Speak with your broker or manager for program details, pricing, and enrollment.

BrokerLogiQ Coaching is REMAX Hallmark’s® signature, data-driven coaching platform — designed to transform agents from activity-based operators into predictable, high-performing businesses. This is not traditional coaching. This is precision performance management.

What Makes It Different • • •

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Proprietary to REMAX Hallmark® — not available outside our network Built specifically for the realities of today’s real estate business Every decision driven by one objective: improving production, conversion, and profitability

How It Works 1 Performance Diagnostics

3 One-on-One Coaching Sessions

We analyze your business at a granular level — lead sources, pipeline strength, conversion ratios, activity vs. results, cost per deal and income structure.

Structured sessions centred on pipeline review, deal flow, conversion improvement, real-time problem solving, and strategic decision-making.

“No assumptions. Just clarity.”

“What is the highest-impact move you should make next?”

2 Customized Execution Plan Based on your data, we define where your time should go, what needs immediate correction, and what will drive the fastest growth.

4 Accountability and Tracking

“Not theory — targeted action.”

“We don’t track effort. We track results.”

What You Gain

Who Is It For

•

•

• • • •

Stronger conversion and negotiation skills Clear control over your pipeline Disciplined, repeatable business habits Improved profitability and efficiency The ability to forecast and scale your income

Your progress is measured through weekly activity benchmarks, pipeline movement, and production milestones.

• •

Agents moving from inconsistent to predictable production Agents looking to break through income ceilings High performers building a scalable, structured business

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REMAX HALLMARK® COACHING NETWORK ACCESS TO THE BEST IN THE INDUSTRY. FROM DAY ONE. REMAX Hallmark® is the largest REMAX® brokerage in the world. That distinction is not just a title. It is a reflection of the relationships, standards, and infrastructure we have built over five decades of operating at the highest level of this industry.

One of the most meaningful expressions of that position is the access our agents have to the very best coaching minds in North American real estate. Over the years, we have cultivated deep, ongoing relationships with the most respected and proven voices in the industry — coaches whose systems, philosophies, and methodologies have shaped the careers of top producers across Canada and the United States.

These are not promotional partnerships. These are real relationships, built on mutual respect and a shared belief that agents deserve more than generic advice. They deserve access to thinking that has been tested in real markets, refined through thousands of coaching interactions, and proven at the highest levels of production.

At REMAX Hallmark®, that access is woven directly into how we operate. The methodologies and frameworks championed by the industry’s leading coaches are integrated into our programs, our training calendar, and the culture of how we develop agents. You are not purchasing access to these ideas separately. You are gaining them as a natural part of being part of this organization.

“Most agents spend their careers searching for the right guidance. Hallmark agents start with it.”

- REMAX Hallmark® Group of Companies

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Coaching Voices That Shape How We Develop Agents The frameworks and methodologies integrated into Hallmark’s programs draw from the most proven coaching voices in North American real estate. These include industry leaders such as Tom Ferry, Mike Ferry, Craig Proctor, Brian Buffini, and other respected coaches whose systems have shaped top producers across Canada and the United States. You are not purchasing access to their programs separately — their thinking is built into how we train and develop agents here.

The real estate market evolves. The cycle shifts. The tools and platforms change. But the fundamentals of what makes an exceptional agent — conversion, discipline, systems, mindset, and client relationships — remain constant.

What you gain by joining Hallmark is not just a brokerage. It is a platform. A network. And access to the calibre of coaching that most agents in this industry will never experience.

We don’t just provide programs. We provide access to the standard. That is the REMAX Hallmark® difference.

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YOUR NEXT LEVEL STARTS HERE. Every program in this guide was built with one purpose: to help you build a stronger, more sustainable, more rewarding real estate career — faster than you could do it alone.

Whether you are 90 days in or 20 years deep, there is a next step at REMAX Hallmark®.

A next coach. A next program. A next version of you that we are already investing in.

The market is moving. The opportunity is real. The only question is whether you are ready to seize it.

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