Haley Farrahi Listing Presentation

INSIDE What’s

1 2 3

WHO WE A RE

THE R E / M AX AG E N T

MA RK E TI NG

4 5 6

MA R K E T A N A LYS I S

THE T R A N S ACT I O N

O U R CAU S E

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WHO WE ARE Established in 1984, founder Sandra Sanders gained momentum with a loyal following, and an outstanding track record for supporting agents, their buyers, and their sellers.

James Sanders joined his mother in 1989, as Broker and CoOwner. Together with his brother, John (CTO) and sister, Diane (CMO) they have taken RE/MAX Estate Properties to new levels.

Recently named one of LA County’s largest independently owned real estate brokerages

#1 in real estate sales volume in the South Bay every single year since 2010

Consistently ranked in the top 4 in sales volume for the Greater Los Angeles area

WE AR E T H E COAST BEVERLY HILLS 9454 Wilshire Blvd., Suite 600 Beverly Hills, CA 90212 310.205.0050 EL SEGUNDO 402 Main Street El Segundo, CA 90245 310.322.1425 PALOS VERDES - MALAGA COVE 63 Malaga Cove Plaza Palos Verdes Estates, CA 90274 310.378.9494 MANHATTAN BEACH 1040 Manhattan Beach Blvd.

Manhattan Beach, CA 90266 310.376.2225

PALOS VERDES - SILVER SPUR 450 Silver Spur Road Rancho Palos Verdes, CA 90275 310.544.9999

MANHATTAN BEACH / DOWNTOWN 1401 Highland Avenue Manhattan Beach, CA 90266 310.937.5700

TORRANCE 23740 Hawthorne Blvd.

Torrance, CA 90505 310.378.9889

MARINA DEL REY / VENICE 124 Washington Blvd.

Marina Del Rey, CA 90292 310.577.5300

WEST LOS ANGELES 10931 W. Pico Blvd.

Los Angeles, CA 90064 310.559.5570

PALOS VERDES - MIRALESTE 5 Miraleste Plaza Rancho Palos Verdes, CA 90275 310.831.0222

WESTCHESTER / SILICON BEACH 7131 W. Manchester Avenue Los Angeles, CA 90045 310.802.6000

REDONDO BEACH 1720 S. Elena Avenue Redondo Beach, CA 90277 310.378.7747

2019 SNAPSHOT: CALIFO RNIA WE’RE EXPERIENCED

WE’RE PRODUCTIVE

16.9

8.2

9.17 SIDES

AVERAGE YEARS IN REAL ESTATE

AVERAGE YEARS WITH RE/MAX

AVERAGE RESIDENTIAL TRANSACTION SIDES PER AGENT

WE’RE THRIVING

W E G E T R E S U LT S

365

6,571

59,765

OFFICES

AGENTS

RESIDENTIAL TRANSACTION SIDES

RE/MAX: A POWERFUL NETWORK OF OVER

130,000+ AGENTS

HELPING BUYERS AND SELLERS IN MORE THAN

110+ COUNTRIES & TERRITORIES

©2020 RE/MAX, LLC. Each Office Independently Owned And Operated. All figures are full year or as of year-end 2019.

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T H E RE/ MAX AGENT RE/MAX Estate Properties focuses on the agent for transactional success and client satisfaction.

Your RE/MAX Estate Properties agent is supported by an innovative marketing team, in-house risk management, and a strong systemized transaction approach.

H A LEY FA RRA H I REALTOR® | DRE# 01947745

Cell #: (310) 415-4351 Email: hfarrahi.remax@gmail.com RE/MAX Estate Properties #5 Miraleste Plaza Rancho Palos Verdes, CA 90275 310.831.0222

HALEY IS FANTASTIC! Meeting Haley for the first time, I knew she was the perfect fit for our family. A true professional, she knew how to manage and advise the sale of our home and how to stay in constant contact with us providing accurate information and support through the entire process. She really took care of us. She and her family will always be part of OUR family.

- Jim Armstrong Haley was our agent for buying our current home in Palos Verdes. She is very familiar with the area and the local real-estate market, and she has exceptionally good communication skills with the seller, seller agent, escrow, lender, etc, to make sure everything is in the right place at the right time. She is never pushy and always patient to understand our needs. She also has a good sense of the property values, and her people skills are especially helpful during every step of our process. Our purchase went smoothly, and Haley’s effort made it less stressed. Haley is indeed honest, professional, sensitive to the market, good with negotiations and communications with all parties, and best of all, she always puts her client’s benefit first.

- Helen & Yi Jiang

MEET HALEY FA RRA H I Let me introduce myself. My name is Haley Farrahi and I have been living in South Bay since 1996. I moved here from Cologne, Germany and started my new life in the sunny California. After raising my two boys and helping my husband with his business for many years, I decided to venture into new careers. It was then that I went back to school and got my real estate license and found a home at RE/MAX Estate Properties and the wonderful world of Real Estate. Since 1996, I have been through many phases of Real Estate and have seen the market fluctuate from one extreme to the next.

I have great experience in representing both buyers and sellers. As you know, in today’s real estate market, there is simply no substitute for a good REALTOR®. Whether you’re aiming to buy or sell property, I can spell the difference between a smooth transaction and an unsuccessful one.

I am a dedicated and knowledgeable South Bay Real Estate Agent who can provide you with the highly specialized information that will help you make the right decisions. It’s the combination of this unique market-knowledge and excellent negotiating skills that enable me to get you the optimal price for any property you plan to sell or buy.

As a real estate expert in the South Bay area, I can provide you with helpful insights about the area, and can show you why South Bay living is truly something to be desired. With a professional, yet friendly approach, I help clients feel comfortable about what can be a stressful decision. Trust is hard to come by in today’s fiercely competitive real estate market. I am here to provide you with the professionalism and integrity needed to ensure that you feel secure in what can be one of the biggest decisions of your life.

B E H I ND THE AGENT

TECHNOLOGY

AGENT SUPPORT NETWORK

TRANSACTION SUPPORT

SYNERGISTIC NETWORKING

COMPANY CULTURE

LEGAL COUNSEL

PHIL ANTHROPY

MARKETING DEPARTMENT

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MARKETING Our powerful, cutting edge marketing platforms strategically focus on attracting buyers and selling homes. Using stateof-the-art tools, we carefully craft a story that guides the buyer through the home, highlighting the unique features and desired lifestyle it has to offer.

Using enhanced virtual resources, our custom marketing center generates both widespread local and global exposure.

The elegant interactive property portal allows buyers to experience the home virtually as if they were there.

INNOVATIVE MARKETING PR EPA R I NG YO U R HOME • Review CMA

• Set List Price

• Staging

• Review Home’s Features

• Cleaning and Repairs

• Install For Sale Sign/Lockbox

MA RK E TI NG YO U R HOME • Professional Photography

• 2D Interactive Floorplans

• Virtual Showings

• Direct Mail Campaigns

• 3D Virtual Tours

• Aerial Drone Tours

• EBlast Campaigns

• Paid Social Media Ad Campaigns

• Social Marketing

• Digital Target Marketing

• Agent Networking

S H OWI N G YOU R HO ME • Home Sterilization

• Drone Neighborhood Walks

• Private Viewings

• Virtual Staging

• Virtual Open House

• Follow Ups

• Guided Virtual Tours R EC E IVI N G AN O FFE R • Review offer

• Physical inspection

• Set up warranty

• Negotiate

• Termite inspection

• Sign disclosures

• Accept offer

• Appraisal

• Complete repair requests

DI G I TAL EXPO SURE LO CALLY & NATI ONALLY

www.EPLAHomes.com

I NTER N ATIONAL CONNECT I ON

Global.REMAX.com

M OB ILE PL AT FORM

RE/MAX Mobile APP

D I GITAL FO OT PRI NT

· SOCIAL MEDIA

· VIRTUAL LISTING VIDEOS

· WEB TRACKING

· INTERACTIVE FLOOR PLANS

· DIGITAL TARGET MARKETING

· INTERACTIVE VIRTUAL TOURS

· MOBILE SYNDICATION

· PROPERTY PORTAL

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M ARKET ANALYSIS

T H E WINDOW O F OPPO RTUNITY Sellers often make the mistake of wanting to price their homes high at the start, with the assumption that they can always reduce the price to a more realistic level later.

Tactical pricing isn’t about getting the most for your home — it’s about getting your home sold quickly at fair market value.

ACTIVITY (INTEREST)

SWEET SPOT

TIME ON MARKET (WEEKS)

LOOKING AT THE MARKET HOW D O I COM PA RE?

EMOTION A L IMPACT

• Sale Prices

Your home’s value is also determined by the emotional impact it has on potential buyers.

• #Beds/Baths • Square Footage • Lot Size • Location • View • Age • Amenities • Condition

These emotions are based on design elements of your home such as recent upgrades, views, curb appeal, and interior colors.

Comparative Market Analysis Monday, February 1, 2021

CMA Map Layout This page displays the Map for the CMA Subject and your comparables.

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23 Seaview Drive 41 Sycamore Lane

Prepared by Haley Farrahi State Lic#: 01947745 RE/MAX Estate Properties 310-831-0222

Comparative Market Analysis Monday, February 1, 2021

Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.

Closed Address L/S Price Bd Bth Sqft $/Sq

23 Seaview 41 Sycamore Lane

Built

ML# 320003318

$775,000

3

3

1,884

$411.36

1973

$920,000

3

2

1,590

$578.62

1975

$847,500

3.0

2.50

1,737

$495

1974

Sold Date CDOM 11/20/20

PV20197817 11/10/20

Median: $847,500 Average: $847,500 On average, these comparable listings sold in 17 days for $ 847,500

Prepared by Haley Farrahi State Lic#: 01947745 RE/MAX Estate Properties 310-831-0222

23 11 17

Comparative Market Analysis Monday, February 1, 2021

Closed Properties Addr: Area: OP: LP: LD: Beds: YBlt: Elem:

23 Seaview DR , Rolling Hills Estates 174 - Crest $775,000 $775,000 SP: $775,000 09/17/2020 SD: 11/20/2020 3 Bath: 3 1973 Prk: Mid:

MLS #:

320003318

Apx SF: $/SF: LotSF: DOM: High:

1,884 $411 1,636 23

Property Description: End Unit With A Sweet Courtyard Entry And Abundance Of Light. The Main Living Area Is Lofty Space With High Ceilings. Located In The Desirable Parklike Seaview Villas, A Well Maintained Property With Pools And Tennis Court. Plenty Of Private Outdoor Space With A Patio And Balcony Overlooking The Pool And Community .

Conveniently Located Within Minutes Of The Seaside, Nature Preserves, Parks, Golf And Great Schools.

Addr: Area: OP: LP: LD: Beds: YBlt: Elem:

41 Sycamore Lane , Rolling Hills Estates 174 - Crest $915,000 $915,000 SP: $920,000 09/21/2020 SD: 11/10/2020 3 Bath: 2 1975 Prk: Driveway Level, Gar Mid:

MLS #:

PV20197817

Apx SF: $/SF: LotSF: DOM: High:

1,590 $579 11

Property Description: Lovely Panoramic City And Mountain Views From This Beautifully Remodeled One -Level Townhome Located In The 24 Hour Guard Gated Community, "The Terraces". Bright And Open Floor Plan Features Living Room With Hardwood Flooring, Open Beam Ceiling, Recessed Lighting, Stone Faced Fireplace, Built- In Cabinetry And Sliding Glass Doors Leading To Large Private Deck, Perfect For Entertaining And Taking In The Stunning Views. Remodeled Kitchen With Custom Cabinetry, Quartz Counters And Top Of The Line Appliances, Dining Room With Custom Wood Paneling And Mirrored Walls, Two Freshly Updated And Remodeled Baths, Three Spacious Bedrooms Including Master Suite With Open Beam Ceilings. This Pristine Community Offers Five Pools & Spas, Two Tennis Courts, Play Ground And Walking Paths.

Award-Winning Palos Verdes Schools Are Nearby. Conveniently Located Near Shops, Dining, Entertainment, Golf, Recreation, Beach And Much More.

Prepared by Haley Farrahi State Lic#: 01947745 RE/MAX Estate Properties 310-831-0222

Comparative Market Analysis Monday, February 1, 2021

Closed Properties # of Listings

2

Lowest Price

$775,000

Highest Price

$920,000

Average Price

$847,500

Avg Price/SqFt

$494.99

Avg DOM

17

23 Seaview DR

41 Sycamore Lane

0K

200K

400K

600K

800K

1,000K

Summary Graph/Analysis 1,000K

800K

600K

400K

200K

0K

Avg Price

Min Price

Max Price

Prepared by Haley Farrahi State Lic#: 01947745 RE/MAX Estate Properties 310-831-0222

Comparative Market Analysis Monday, February 1, 2021

Brief Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Status: Closed ML#

L/S Date

Address

City

320003318

11/20/2020

23 Seaview DR

Rolling Hills Estat

PV20197817

11/10/2020

41 Sycamore Lane

Rolling Hills Estat

Averages:

Sqft

Bd

Bth

Built

L/S Price

1,884

3

3

1973

$775,000

DOM

23

1,590

3

2

1975

$920,000

11

1,737.00

3

2.50

1974

$847,500

17

Prepared by Haley Farrahi State Lic#: 01947745 RE/MAX Estate Properties 310-831-0222

Comparative Market Analysis Monday, February 1, 2021

Brief Summary of Compared Listings This report summarizes the comparable listings contained in this market analysis.

Summary Status

Total

Avg Price

Avg $ Per SqFt

Median

Low

High

Avg DOM

COMING SOON ACTIVE PND/ActUC SOLD/LEASE

2

$847,500

$495

$847,500

$775,000

$920,000

17

2

$847,500

$495

$847,500

$775,000

$920,000

17

WITHD/HOLD EXPIRED/CAN C Total

Prepared by Haley Farrahi State Lic#: 01947745 RE/MAX Estate Properties 310-831-0222

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THE TR ANSACTIO N

WE G OT A N O F F ER – NOW WHAT ?

ANALYZE

Look over the terms and conditions of the offer.

REASONING

What is the buyer’s motivation for the offer?

COST

Can the buyer afford it?

TIMING

Does the timing match?

NEGOTIATE

Craft a negotiating tactic to net the most $

CONTR ACT TO CLO S E INITIAL REAL ESTATE CONSULTATION

Time Constraints

Relocation

Financial Goals

Other Goals

QUALIFY THE SUBJECT PROPERTY

Competing Properties For Sale

Competing Properties Recently Sold

Absorption Rate

Odds Of Selling

Subject Property Inspections

Make Necessary Repairs/Improvements

Staging, Declutter, De-Personalize

Cosmetically Enhance Interior/Exterior

DETERMINE ASKING PRICE

Attract Qualified Buyers Multiple Listing Service Print Advertising Internet Advertising

List Property For Sale

OFFER TO PURCHASE

Negotiate

Counter Offers

Direct Mailing Property Showings

All Buyer Documentation + Mortgage Signed

Offer Accepted

Virtual Tour Open House

All Seller Documentation Signed

Mortgage + Deed Recorded CONTRACT CONTINGENCIES Seller Paid Inspections

Financing

Other

SOLD!

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OUR CAUSE RE/MAX Estate Properties is proud to be the largest contributor to CHLA for over a decade, raising and donating over $150,000 annually to Children’s Miracle Network.

This is the cause that matters most!

• Casino Night

• Blood Drive

• Malibu Nautica Triathlon

• Comedy & Magic Club

• Miracle Home Program

• Wine Tasting • Toy Drive

CORONAVIRUS ENTRY RULES - LOS ANGELES COUNTY -

AM O U N T O F P EO P L E

S O C I A L D I S TA N C E

Only a single agent and no more than two

Any persons on the property must agree

other individuals are to be in a dwelling at

to adhere strictly to the social distancing

the same time during a showing. If other

guidelines at all times by remaining at least

persons are necessary for a showing, they

6 feet apart per the recommendations

should wait outside or in their vehicles to

established by the CDC.

observe the social distance guidelines.

SA N I T I Z E

HANDS OFF

All persons visiting this property must

Refrain from touching any unnecessary

wash their hands with soap and water or

surface during the showing.

use hand sanitizer upon entry and wear a face covering.

N OT I F Y If anyone who enters the property is later diagnosed with COVID-19, the person who is diagnosed must immediately inform the listing agent, who will then make best efforts to inform everyone who entered the property after the person diagnosed of that fact.

PR EVENT IO N If you or anyone you reside with are experiencing any symptoms of illness such as a cough, runny nose, fever, stomach aches, rashes, etc. we ask that you do not enter the property at this time. Thank you for helping everyone stay safe.