CAMPAIGN START DATE: SEPTEMBER 12TH, 2026
MOVEFASA MOVING LLC REPORTING SUMMARY 2026
Online Ads/Geofencing Analytics Campaign IDs (coming soon)
IMPRESSIONS 9,700 ads served Impression: An impression occurs when an ad is displayed on a screen. Essentially, impressions represent the number of times an ad is served and displayed, regardless of whether it was clicked or not.
CLICKS
REACH 5,716 devices reached
FREQUENCY 1.70 ads per device
Reach: The total number of devices your ads were served on.
Frequency: The number of times the ads were displayed per device.
CTR
relative to # of ads purchased
.10% & above is the target
Clicks: Registers when a consumer actually clicks on the ad.
CTR stands for “clickthrough rate.” Calculate this metric by dividing the number of clicks a campaign receives by the number of impressions the campaign serves.
23
0.24%
WEIGHTED ACTIONS 2 2 Total View Throughs see next page for extended details
Glossary Additional Terms: Weighted Actions: Anything the client deems important to track that can be tracked, beyond impressions, reach, clicks and CTR. Actions are counting clickthrough and viewthrough conversions—both online and offline. Actions also include conversion zone foot traffic. Clickthrough Conversions: A clickthrough conversion occurs when a user clicks on an ad and converts. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Viewthrough Conversions: A viewthrough conversion occurs when a user receives an ad and converts without clicking on the creative. Examples of conversions include navigating to certain pages of a website, making online purchases, or filling out online forms. Conversion Zone: This is the location you want users to visit after receiving an ad. When a Conversion Zone is drawn, we check to see if any users who were served an ad later appeared in that zone.
Display Domain Delivery (Top 15)
YOUR ONLINE ADS INFO
Targeting Info & Animated Ads
TARGETING: Homeowners living in owner occupied single family homes valued at $300,000 or more. Primary audience is ages 30 to 65 with household incomes of $100,000+. Target families, professionals, executives, and retirees who are likely to hire full service movers. Focus on residents actively buying or selling homes, recently listed homes, new construction communities, luxury apartment communities, and neighborhoods with high home turnover. Target people searching online for homes, real estate services, mortgage lenders, moving companies, storage, home improvement, and relocation services. Exclude renters, college students, and low income housing. Johnson: 66206 66207 66208 66209 66210 66211 66212 66213 66221 66223 66062 66061 66085 66224 Jackson: 64014 (Blue Springs) 64015 (Blue Springs) 64064 (Lee's Summit) 64081 (Lee's Summit) 164082 (Lee's Summit) 64086 (Lee's Summit) 64057 (Independence, higher end areas) 64055 (Independence, select areas)
Understanding Geofencing By combining online ads with location-based targeting, we’re able to give your business the extra edge it needs to stand out
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NEWS | GAMING | ENTERTAINMENT WEBSITES/APPS
ONLINE ADS (Not Social Media ads)
We create professional digital ads that appear on websites and apps people use every day—like news, lifestyle, or weather apps— not just on social media. These ads link directly to your home’s listing or a custom landing page.
✅ Puts your business in front of buyers actively browsing online ✅ Increases traffic to your business
✅ Helps generate more interest in your brand
GEOFENCING TECHNOLOGY
We use a digital tool called geofencing to target people based on where they go. For example, if someone visits a nearby neighborhood, a shopping center, or even a competing business, they can start seeing ads for your business on their phone. Reaches local buyers who are already out looking Targets people who are likely to be in the market Gives your business more exposure than traditional marketing alone
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Social Media Report August 16 - Oct 15
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Views and reach jumped sharply this period, and 362 people clicked through to the website — up from zero before.
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Our Sep 2 Reel was the top post of the period — 659 views (about 4× our typical post) and nearly an hour of total watch time. Short, high-energy Reels featuring the lion are clearly working