Century 21 Wilson Pride Pre-Listing

P 03 9547 6777 | F 03 9547 3777 | M 0410 510 462 E kris.gajdobranski@century21victoria.com.au W www.century21.com.au/noblepark 35 Douglas Street, NOBLE PARK VIC 3174

Thank You‌.

I appreciate the opportunity to work with you on the sale of your property.

To enable you to make an informed choice, I have produced this presentation for your consideration.

There is a difference between obtaining a sale and selling your home for an amazing price and I’d like to share those secrets with you.

The Details.

Whether it is our professional sales approach, effective marketing campaigns, or utilizing our incredible Century 21 network, no detail is overlooked.

With a proven track record and a passion for my job, I have all the tools needed to sell your property. If you are serious about selling, I am serious about getting the job done.

Reputation, experience and superb negotiating skills in any market do count. Who you work with really does matter.

I trust that my submission will receive your favourable consideration and I look forward to your advices‌ Kind Regards,

Kris Gajdobranski Sales manager 0410 510 462 Kris.gajdobranski@century21victoria.com.au

AGENT PROFILES Kris Gajdobranski Sales Manager As a Real Estate Agent, my goal is to serve the best interests of my clients, treating them as I would want to be treated. Honesty, feedback, assistance, information, in depth knowledge and I strive for excellence in attitude; these are the key ingredients I live by to serve the clients who put their trust in me.

Having sold hundreds of properties I have met with a multitude of people from all walks of life.

The diversity is fascinating and rewarding. I am pleased that a great number of my vendors have become friends away from Real Estate and they have honoured me by referring their family and friends to me for their Real Estate needs.

I have been fortunate enough to have sold numerous properties around Melbourne and manage to maintain a very good relationship with all previous clients. The passion and motivation for real estate never fades and my drive is to become better and better.

Awards: 

          

Century 21 Centurion Winner 2015 & 2016 & 2017 (this places you in the top 2% of Century 21 agents World Wide of which includes over 300,000 Sales people in over 7,800 offices.

Century 21 Master Club (2014) Century 21 Masters Club RUBY (2015) Century 21 Masters Club Emerald (2016) Rookie of the Year 2013 9 Time PLATINUM award winner 4 Time GOLD award winner 3 Time SILVER award winner 4 Time BRONZE award winner Sales Person of the Year (Noble Park) 2014 Sales Person of the Year (Noble Park) 2015 Sales Person of the Year (Noble Park) 2016

Travis Bockman Sales Manager / Senior Auctioneer Now into my second decade of Real Estate success and a combined 19 years of working within the sales industry I have been able to develop key techniques that enable me to help my clients achieve the best results. Whether it be conducting one of my award winning Auctions or exhibiting savvy negotiation skills around a board room table you’ll see that my enthusiasm and love for the industry will be the key difference in your real estate experience.

I’m extremely proud of my success and would like to take this opportunity to tell you about them.

Awards: 

        

Century 21 Centurion Winner 2014 & 2015 & 2017 (this places you in the top 2% of Century 21 agents World Wide of which includes over 300,000 Sales people in over 7,800 offices.

Century 21 Masters Club (2013) Century 21 Masters Club Ruby (2015) Century 21 Masters Club Emerald (2016) Century 21 Masters Club Diamond (2017) 1 Time DIAMOND award winner 7 Time PLATINUM award winner 6 Time GOLD award winner 14 Time SILVER award Winner 8 Time BRONZE award winner Victorian Novice Auctioneer State Finalist

STAT SHEET FOR KRIS GAJDOBRANSKI & TRAVIS BOCKMAN 2017 PROPERTIES SOLD: 88 TOTAL REAL ESTATE VALUE SOLD: $40,858,450 HIGHEST SALE: $4,500,000 -Plus a record sale for Noble Park see below

AUCTIONS: 68 SALE BY TENDER: 18 PRIVATE SALE: 2 AVERAGE TIME ON MARKET: 27 DAYS AVERAGE % ABOVE MARKETED RANGE: 16.8%

WE’RE ALL OVER THE GLOBE

Over 7800 Office worldwide with over 300,000 Estate Agents and growing every year!

Century 21 has a network of agencies through Victoria and your immediate area with a benefit unlike our competition.

WE DO NOT HAVE RESTICTIVE SELLING BORDERS… THIS MEANS THERE ARE MORE AGENTS WORKING ON YOUR PROPERTY

* ANY AGENT IN THE CENTURY 21 NETWORK CAN SELL YOUR PROPERTY FROM ANY OFFICE IN VICTORIA, AUSTRALIA AND THE WORLD AND YOUR PROPERTY DETAILS ARE READILY AVAILABLE FOR OUR GLOBAL CENTURY 21 ESALES SYSTEM.

OUR MULTI-LINGUIL OFFICE CATERS FOR EVERYONE WE SPEAK:            

ENGLISH CANTONESE MANDARIN CAMBODIAN VIETNAMESE FILIPINO RUSSIAN CHEW CHOU SERBIAN DARI FARSI HINDI

Having the luxury of speaking many different languages in the office offers an opportunity to break down the sometimes difficult communication barriers. Whether it be tenant application, vendor communication or frantic auction bidding our trained staff have the ability to bridge the gap and make the sale.

WHO HAS THE MOST BUYERS

Well the short answer is EVERYONE as buyers are not loyal to any Estate Agency‌ The key Question is who has the best designed database to utilize the clients?

So let me tell you about eSales and how it works.

Every buyer ever met in every Century 21 office via an office enquiry, open for inspection or email enquiry is entered into the system with their search criteria attached. Once your property is listed onto the eSales system it is matched with every buyer available.

At this point every buyer is emailed all your photos and property description with an invitation to your VIP open for inspection. We reach more buyers as our system is exclusive to Century 21 Real Estate.

After each inspection the feedback is then recorded in the eSales system whereby the vendor can login and view (see next pages). This system is the best way for you the seller to keep in touch with that is happening to your property at all times and to monitor every offer as they arrive each inspection.

OUR OFFICE IS A TOP PERFORMER We are privileged to be able to work in an office of not only high achieving individuals but high achievers as a team.

WINNER

TOP OFFICE (Properties sold)

2013

WINNER

Centurion Award

2017x 2, 2016x 2, 2015x 2,2014,2009

WINNER

Best Presented Office

2014,2013,2012

3RD PLACE

Top Office Of the Year

2015, 2014,2013,2012

WINNER

Rookie Of The Year

2014,2013

RUNNER UP Buyer Data Management

2013,2012

3RD PLACE

Buyer Data Management

2014

1st PLACE

Buyer Data Management

2015

WINNER

Receptionist Of The Year

2011

These awards were won for all offices within the state of Victoria.

WHAT WEBSITES WILL WE BE UTILIZING?

How about 8 Websites!

Including:       

Realestate.com.au Domain.com.au Homehound.com.au Realestateview.com.au Homesales.com.au Realestateworld.com.au Listexpress.com.au

…. And Century21.com/global

A Personal Message from Kris Gajdobranski and Travis Bockman In today’s competitive real estate market it is essential to understand the importance marketing plays in the sales process. It is not enough these days to simply place a photo or two and a few descriptive words on a window display or the internet.

The correct marketing of a property is integral to achieving a successful sale result. A comprehensive marketing plan can mean the difference of many thousands of dollars in the final selling price and lead to a successful sale in a much shorter time frame.

When you engage Century 21 to sell your most valuable asset, you can be assured of receiving cutting edge innovative marketing. Research has shown that the more buyers you reach, the greater the change of securing a buyer who will pay a premium price for the property.

You can’t sell a secret.

We understand the importance of leaving no stone unturned when searching for a buyer.

Facilitating exposure through the right mediums ensures we maximize our chances of achieving a premium price. After all, anyone can sell a property, but selling it for highest possible price is a different matter.

We not only believe in our marketing strategies, but know from research conducted over the years, that these strategies do work.

That is why we can say with confidence, “we bring more buyers to your door”. Which in turn means, we will always get the best possible price for your property.

When you appoint me to sell your property, I will inject passion, excitement, enthusiasm, professionalism & a total commitment to achieve the bets price for you. I promise you will be thrilled with the results!

With Thanks

Kris Gajdobranski

The Question of Price The value of your property is determined by what a BUYER is willing to pay in TODAY’S MARKET based on comparing your property to others currently for sale in the marketplace.    

What you paid for the property does not affect its value The amount of cash you need from the sale does not affect its value What you want from your property does not affect its value What another real estate agent says your property is worth does not affect its value!

Of all the things that will determine whether or not you will not, it’s not marketing, advertising, signboards or whatever…………….the main determinant is price.

It is natural for any seller to want as much as possible for their home and it is our job to get you the maximum the market will pay with the least amount of stress, in the shortest possible time.

In the end, it is not what your agent or valuer believe, or in fact what you think, that determines what your home will sell for. It is the market or the buyer out there that will decide what the price is for your home.

Typically the buyers shop around (research says 14 homes on average) before they choose the home that represents the best value to them. No amount of promotion or advertising will sell your home if it is placed on the market at too high a price!

It is our role to put enough facts in front of you about properties that have sold in the area to allow you to make an informed, qualified decision.  



Working closely with your agent is important! Get involved, go look at the other homes if necessary and in a lot of cases, it will be crystal clear where your home should be priced.

If you are marketing under Auction or with no price, listen to what the market is saying in terms of where it places your home. Discuss this feedback with your agent and if you eventually do have to put a price on it, use the feedback as a guide.

The reason why some houses sell and others don’t is quite often a matter of the seller being realistic in meeting the market’s appraisal of the value of their home. In some cases there can be underlying issues with the property. This won’t prevent a sale but may mean repair works need to be carried out or a repositioning of expected value needs to occur.

The initial marketing period is crucial for several reasons 

 

The very best buyers will be attracted to your home in the first few weeks. If your price is too high they will reject it immediately. These buyers will only occasionally return to a home a few weeks later and buy. From our experience you get more prospective buyers through the first stages of marketing than you do later in the program.

It is crucial that your initial price is not out of touch with the market indication of its true value.

Houses sell quickly and for the most money, when they are priced correctly in the beginning.

The easiest way for any agent to sign up your listing is to promise ‘whatever’ figure you have in mind. Not only could this cost you money because it ruins that initial marketing edge, but further down the track, you will not be happy with them.

Factors that do not relate to the value of your property are…   

The Government Valuation – this is done for rating purposes only and does not relate to the market value (i.e. unimproved capital valuation of land) Improvements to your home, that you have carried out, do not necessarily add the same amount of value as you have spent. There is a valuing adage that says ‘Cost Does Not Equal Value’ What you paid for a home may not necessarily be what you receive for the home. It depends what has happened in your market, in your area ‘since you purchased your home’ and you are at the mercy of these fluctuations. Supply and demand principles apply also!

Problems caused by overpricing (Price = Time)     

Reduces advertising response from educated buyers (especially in critical first few weeks) Attracts prospects in a higher price bracket who will see it as “not value” in that price range (Over selling, under delivering!)

It can help sell the competing properties that are more correctly priced.

If a buyer signs up at a higher price than the real market, the sale could still crash on bank valuation.

Leads to your home being on the market longer which could end up with you having to sell for figure less than the original market value.

The Value of your property is determined by what a BUYER is willing to pay in Today’s Market, based on comparing your property to others SOLD or currently FOR SALE in the market.

Buyers Always Determine Value!

Steps for Selling Your Home Selling a home is a complex procedure, that’s why you need the best agent, whether it’s your first time, or you’re an experienced seller. It’s very easy to forget things and feel overwhelmed.

While you should always feel comfortable asking questions, the following ‘event roadmap’ might help keep you on track:

Step 1: Prior to listing your property for sale   

Research the market Select a competent agent Sign an agency agreement with your agent

Step 2: Listing your property for sale    

Agent prepares marketing campaign & advertising materials Prepare your property for buyer inspections Agent conducts buyer inspections and provides you with feedback Agent negotiates a sale price to your satisfaction

Step 3: Accepting the offer     

Offer on contract is accepted by you and agent communicates this to the buyer Agent accepts an initial deposit from buyer and contract is completed Contracts exchanged with cooling-off period (3 business days) Cooling-off period ends Buyer proceeds to satisfying conditions of sale i.e. building, pest & finance clauses

Step 4: Settlement of your property   

Settlement period begins (usually 30-60 days from date of becoming unconditional) Pack & organize your move Move to your new home by the settlement date

Step 5: Congratulations!

Real Estate Jargon Explained Contract Contains the details of your property and the conditions of the sale. Your real estate agent will prepare a standard Real Estate Institute of Victoria Contract on your behalf to be signed firstly by the buyer and then by you, the seller. You only sign this document if you agree to all the terms and conditions offered by the buyer.

Cooling-off Period Once seller signed contracts are received by the buyer or the buyer’s solicitor, a 3 day Cooling off period begins. This period allows the buyer to make any enquiries they wish about your neighbourhood etc. If you’re selling by auction, there is no cooling-off period and a 5% or 10% deposit is paid, and contracts are unconditional immediately.

Deposit The buyer will put down a deposit within two business days, or at the time they sign the contract, in order to secure the property and as a sign of good will. This amount will vary, however, it is generally around $1000 to $5000. The deposit is held by your agent in a Trust Account where, in Victoria, it earns no interest for seller, buyer or agent.

Unconditional Contracts Once you sign and date the contract, any conditions on the contract will need to be met before it is accepted that the sale is definite. These conditions can involve finance, building and pest inspections or any special conditions added to the contract. Once the contracts are unconditional, if either party backs out of the proposed deal, they may be liable for costs.

Settlement Period Once contracts are unconditional, the settlement period begins (normally another 30 to 60 days). You can use this time to find another property (if you haven’t already done so), organize your finances or arrange your move.

Settlement Day  

The buyer (or their financier) pays the balance of the purchase price and picks up the key from your agent.

Normally your bank and solicitor will take their fees out of the settlement proceeds and send you a cheque for the remainder. Your estate agent will take their commission and any fees due from the deposit or settlement proceeds, then send you a cheque for the balance.

Sale Methods – Private Treaty Your property goes onto the market with a predetermined marketing price point advised by your agent which is based on market analysis. In most cases and markets, this price, or a guide to it, is publicly stated and advertised. In some cases it is not.

There is no official sale date. Your marketing strategy may vary in the use of some or all of the tools at our disposal, depending on your individual situation, budget and time frame. In some cases you may wish to utilize the agent’s buyer database only and rely on the negotiation skills of the agent. In more competitive markets, you may require a more targeted promotional strategy.

Your agent may still recommend inspections through regular ‘open homes’ and will discuss the options for your marketing strategy to spotlight your property in the marketplace.

Your skilled agent will handle the negotiations, which will be aimed at raising the offered amount to your predetermined price or, possible, higher if more than one buyer is interested.

This method of sale is effective in the long term and targets buyers who want to visit properties in the specific price range. It allows you, the seller, to assess market interest in a calm atmosphere and make any adjustments to your campaign and sale price that seem appropriate.

Some considerations of this method include:  

The predetermined price will generally turn out to be the maximum paid or the basis of lower offers.

The open ended time frame can result in property being on the market for longer time, increasing advertising costs. Note: if your property is on the market for a long time and has several price reductions, it may give buyers a signal there is something detrimental that makes it harder to sell, which is why a good promotional campaign, and setting the original price, can be very important.

Sale Methods – Auction and/or Sale

by Tender Auctions are highly focused marketing campaigns designed to expose your property to the maximum number of buyers, maximize your sale price and minimize the number of days your property is on the market.

Your property is put up for sale on a specified date and this is preceded by a high impact marketing campaign and selected ‘open days’ all of which indicate your commitment to selling.

The contract of sale is on your terms and the conditions of the sale are predetermined to suit your situation. The nature of the marketing campaign means that the agent will be able to give you regular feedback from buyers in the market, which will assist you in setting the reserve price.

The impending auction date can create a sense of urgency and ‘call to action’ amongst buyers.

You are not obliged to accept an offer that does not reach your reserve price. You can, however, decide to negotiate with the highest bidder/s.

Auction offer extra opportunities for the sale of your home because an offer can be made before, at, or after the auction. Once a sale is made, either by accepting an offer in writing before auction day, or at the fall of the hammer on the day itself, the buyer must pay a 5-10% deposit then and there and at the same time execute the contract.

This method of sale puts a clear time frame on your campaign and creates a competitive atmosphere on auction day that is aimed at letting the market determine the highest price for your home.

Some considerations of this method include: 

  

The chance that some potential buyers will be excluded, in particular those who don’t want to risk losing money on the cost of building, pest and other inspections if they are outbid.

Some buyers may not feel comfortable with the competitive bidding involved in an auction.

Auction attracts serious buyers as they are aware that the owners are serious about selling.

By marketing without a price, buyers can judge the property on its merits, rather than on how the price compares to other properties on the market.

“A Picture Tells A 1,000 Words” It’s a common saying: “A picture Tells A 1,000 Words”……. SOLD! When you are choosing an agent to sell your most valuable asset, you need to know the agency behind them has the runs on the board. Or simply put – gets the job done.

It’s a fact, no body sells more real estate in the world than Century 21.

Don’t judge people by what they say they are going to do, look at what they have actually done.

We like to let our track record speak for itself.

The Truth about Advertising If you wanted to sell an old fridge for $300, would you put a “For Sale” sign on it and leave it in the back of your garage, hidden, hoping that someone will see it? Or…. Would you spend $30 to advertise your $300 fridge in the local newspaper with the knowledge that hundreds of people will see it and one person will buy it?

“A man wakes up in the morning after sleeping on an advertised bed, under an advertised sheet, wearing advertised pyjamas. He will bathe with an advertised soap, wash his hair with an advertised shampoo, shave with an advertised razor then put on advertised clothes. For breakfast he drinks advertised coffee after his advertised fruit juice, cereal and toast (toasted in his advertised toaster).”

“He will drive to work in an advertised car, sit at an advertised desk, type on an advertised PC or laptop & constantly use his advertised phone or table!”

Yet This Man Hesitates To Advertise his most valued asset, Saying That Advertising Does Not Pay

Finally, when his unadvertised business goes bad, He will advertise it for sale!... (…we see it all the time)

46 Murray Road, Dandenong North Name: Steven & Christine Ambrose Method of Sale: Sold before auction Advertised Price: $680,000 - $748,000 Sold: $750,000 Days on Market: 23 View: https://www.century21.com.au/property/residential/buy/vic/3175/dandenongnorth/409326

70 Carlton Road, Dandenong North Name: Marc & Lise- 97748590 Method of Sale: Auction Advertised Price: $550,000 - $600,000 Sold: $660,000 Days on Market: 25 View: https://www.century21.com.au/property/413163/

15 Arcadia Court, Noble Park Name: Craig & Kristen Morrison – 0400 320 228 Method of Sale: Sold before auction Advertised price: $630,000 – 675,000 Sold: $670,000 Days on Market: 16 View: https://www.century21.com.au/property/residential/buy/vic/3174/noblepark/416701

2/67 Herbert Street, Dandenong Name: Helen Fitzgerald- 0402769168 Method of Sale: Auction Advertised price: $330,000 - $360,000 Sold: $431,000 Days on Market: 13 View: https://www.century21.com.au/property/411929/

7 Sigvard Boulevard, Hallam Name: Natalie Katers - 0408 369 469 Method of Sale: Express Sale Advertised Price: $600,000 - $650,000 Sold: $652,000 Days on Market: 10 View: https://www.century21.com.au/property/residential/buy/vic/3803/hallam/419247

24 Glen Vista Drive, Narre Warren North Name: Heather Freeman- 0402285882 Method of Sale: Auction Advertised Price: $910,000 - $1,000,000 Sold: $1,065,000 Days on Market: 22 View: https://www.century21.com.au/property/408879/

2/157 Buckley Street, Noble Park Name: Peter & Maureen Freeman –0409 760 997 Method of Sale: Auction Advertised price: $450,000 - $485,000 Sold: $571,000 Days on Market: 18 View: https://www.century21.com.au/property/residential/buy/vic/3174/noblepark/416931

18 Titcher Road, Noble Park North Name: Sally Ann Carydias – 0425 722 430 Method of Sale: Auction Advertised price: $600,000 - $630,000 Sold: $716,000 Days on Market: 25 View: https://www.century21.com.au/property/residential/buy/vic/3174/noble-parknorth/417345

10 Important Questions Please find below ten of the most important questions that should be considered when selling your home. If you are seeing a number of agents, it might be an idea to use this as an agenda to your meeting. It may save your time, provide the meeting with structure and determine the most suitable agent for you. After all, if you don’t have the best representing you, you can’t expect the best results.

1. What do you know about your agent? Google them!

2. Where do buyers come from? How will a person find your home?

3. How will your home be marketed? Why is that style of marketing best for your home?

4. What are the internet capabilities of your agency?

5. How will the right buyers be found and how will the highest price be achieved?

6. How can a print media campaign help in the marketing of your home further?

7. Are you locked into your agent, even if they aren’t doing the right job?

8. What happens when a buyer looks through your home?

9. How long does it take to get a property on the market?

10. What are the various next steps?

Again, Thank You‌.

Thank you for the opportunity to be of service to you in the sale of your property. Rest assured, should I be chosen to market your property, you will receive the full attention, interest and involvement of our entire organization. I will give you the finest service available and achieve the highest price possible for you. You have my personal guarantee on that!

With Thanks,

Kris Gajdobranski Sales Manager 0410 510 462 Kris.gajdobranski@century21victoria.com.au

Travis Bockman Senior Sales Consultant 0402 988 434 travisbockman@century21victoria.com.au