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EXPECT > PREMIUM RESULTS > SOONER > EASIER


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Expect more from Nelson Alexander

Selling your property, for the highest possible price, in the shortest amount of time, with the least amount of stress is our objective. 2

With a strong desire to continually evolve and stay at the forefront of our industry, we constantly challenge our thinking and seek new ways to give you the edge. • REIV Large Residential Real Estate Agency - 2010 • Unique integrated network of 12 non-franchised local offices • Victoria’s leading auctioneers • Industry awarded website and best practice technology • Sharing of buyers across our network

THIS IS WHY WE ARE THE MARKET LEADERS OF MELBOURNE’S INNER SUBURBS


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Expect more from our network

IT’S A FACT: your property will be considerably advantaged by listing with the most dynamic agent in the local area. After all, that’s the first place buyers will look.

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The strength of our network creates a ripple effect enabling us to cast a very broad net into the marketplace, giving your property more exposure than any other agent. Our twelve non-franchised local offices share information with each other and work cohesively as one team bringing your property to the attention of more buyers, without relying on advertising alone. We achieve much more together than we could separately. Our nonfranchise structure enables us to work together across suburb boundaries, instantly increasing your buyer pool by referring potential buyers to properties in suburbs they might not otherwise have considered.

Research shows that the majority of buyers move within their postcode or to a neighbouring postcode. Our network enables us to capture these buyers and introduce them to your property. Combined with our extensive internet and media strategy we ensure maximum impact and leverage on the Melbourne buyer. An extra buyer can have a profound impact on the ultimate price achieved.

THE POWER OF OUR NETWORK IS A CORE REASON PROPERTIES SELL FOR MORE WITH NELSON ALEXANDER


Keilor

Keilor Park

W

E

E ST

R

N

R

IN

G

R

O

A

D

Gowanbrae

Watsonia

Reservoir

Fawkner

Oak Park

Airport West

KEILOR EAST Strathmore Essendon North

Niddrie

Essendon West

PASCOE VALE Pascoe Vale South

Lower Plenty

Macleod

PRESTON

Coburg North

Viewbank

Preston West

COBURG Rosanna

ESSENDON Thornbury

Aberfeldie

Heidelberg Brunswick East

Avondale Heights

Brunswick West Maribyrnong

Eaglemont

BRUNSWICK

Moonee Ponds

IVANHOE Ivanhoe East

NORTHCOTE

ASCOT VALE

Fairfield Alphington

Fitzroy North

CARLTON NORTH

Flemington

Maidstone

Parkville

Kensington Footscray

North Melbourne Carlton

Clifton Hill

FITZROY

Abbotsford

CI

COMMERCIAL

T Y LINK

Collingwood CBD

Yarraville WEST GATE FREEWA

Richmond

Y

M O NA

SH

F R E E WA Y

Bulleen


Expect more buyers

Your property will be showcased to more people looking to purchase in your area. 6

The ripple effect of our success in the inner suburbs means that we work with more and more buyers each and every day. Our significant market share increases your property’s exposure and is central to our ability to enhance the worth of your property through greater competition.

Our central database with over 50,000 clients allows us to interact with more buyers and generate further marketing exposure for your property. We will bring your property to the attention of the maximum number of potential active and passive buyers.

EXPOSURE EQUALS MORE BUYERS, MORE BUYERS GENERATE MORE COMPETITION AND MORE COMPETITION TRANSLATES INTO YOU ACHIEVING THE HIGHEST POSSIBLE PRICE FOR YOUR PROPERTY


90 SALESPEOPLE Conduc t

500 OPENS EVERY WEEK And

Mee t

2650 BUYERS No

O ther

Agent

In

Your

Are a

COMES C L O S E


Expect more from your leading team

Your property will be sold with the utmost skill, care and professionalism. Our people are simply the best in the business – we accept nothing less. What you can expect from our people:

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Exceeding our clients’ expectations and building long term relationships are our goals. Through our professional approach, our experience and sheer hard work, we consistently deliver maximum results for our clients with a minimum of fuss.

• Passion for the local area • In depth local market experience • Outstanding communication skills • To be at the forefront of the industry • Ability to instill confidence into prospective buyers • Unsurpassed negotiation skills

WE

ARE PROUD THAT THE VAST MAJORITY OF OUR BUSINESS COMES FROM REFERRALS AND REPEAT CLIENTS


YOUR PROPERTY

CARLTON NORTH

FITZROY

IVANHOE

BRUNSWICK

NORTHCOTE

PRESTON

COBURG

ASCOT VALE

ESSENDON

PASCOE VALE

KEILOR EAST

COMMERCIAL

• Expect a total team approach

• Data base of 50,000+

• Non-franchised offices

• 90 sales people


Expect more from our approach

From your initial contact with us through to settlement and beyond, our goal is to deliver you the highest level of leading-edge real estate advice and personal service. 10

Expect us to: • Listen • Understand • Advise • Communicate • Be informed • Work hard • Deliver You will benefit from our ability to analyse the market, our structured team approach to buyer engagement, our recognised negotiation skills and our ability to effectively sell for higher prices.

OUR GOAL IS TO DELIVER YOU THE HIGHEST LEVEL OF LEADING-EDGE REAL ESTATE ADVICE AND PERSONAL SERVICE


Our approach

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90


Expect more when appraising your property

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One of the most important steps is to advise you on the potential market worth of your property and the most appropriate marketing strategy to ensure the best possible outcome. This is a critical process and we believe that no-one handles it better.

THIS IS THE ESSENCE OF SELLING YOUR PROPERTY FOR THE HIGHEST POSSIBLE PRICE, IN THE SHORTEST AMOUNT OF TIME WITH THE LEAST AMOUNT OF STRESS

Our appraisal takes into account every possible consideration. Property features • Location • Land size • Condition • Unique characteristics • Zoning Market conditions • Supply and demand • Interest rates and availability of financing • Economic conditions

The trust that the Nelson Alexander team has established in the community and sheer volume of transactions undertaken in Melbourne’s inner suburbs gives us vital market insight and unparalleled knowledge of property values in your area along with a tremendous understanding as to what will motivate a buyer to pay more for your property. Our advice is built on facts and experience – two vital ingredients in ensuring a successful sale.

Market intelligence • Latest local market trends • Similar properties on the market • Desirable lifestyle attractions • Buying audience The greatest amount of activity is often within the first weeks of the marketing campaign so it is imperative that the property is priced correctly to attract the right potential buyers.


Choosing the right sale method

Selecting the right method of sale for you and your property is critical and involves many considerations that may ultimately have a strong bearing on the eventual success and sale price.

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Our recommendations take into account - your needs, timing, the market demand for your type of property, the prevailing market conditions and which method of sale we believe will bring about the best result for you.

Considerations: • Perception of being stressful Private sale A more subtle method of selling real estate. Benefit: • May appear less stressful Considerations: • Fear of underpricing and selling too low • Difficult to exceed your set price • Selling process may be drawn out

OUR EXPERT ADVICE WILL GUIDE YOU THROUGH THE OPTIONS Here is a simple summary: Public auction The most popular method of buying and selling in the inner suburbs.

Expression of Interest Utilised for particularly unique Residential/Commercial properties. This generally involves a combination of a private sale and auction strategy. Benefits: • No limit on the price achievable • Vendor can accept a bid/offer at any time

Benefits: • Competitive bidding offers greatest chance for an ‘emotional’ price

Considerations:

• Creates a sense of urgency and action

•  Less control on negotiations & terms

• An unconditional sale – no cooling off • Better control of negotiations – you set the terms & conditions • Four week marketing campaign

• No urgency for buyer to engage in negotiations


Negotiating offers

Our agents possess finely honed negotiation skills and conduct each negotiation with professionalism, attention to detail and a loyal representation of your interests.

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Expect our negotiation skills to get you the best result: • Our skill set – extensive experience and thorough data • Our proven process – competitive, fair and transparent • “Boardroom Auction” – our expertise and written guidelines gives a buyer confidence to participate in the process and often a willingness to ‘pay more’ • Greater leverage - market leaders with strong community ties allows us to provide compelling evidence to support a premium price for your property • Highly trained and enthusiastic team – finely honed people skills

This is how we negotiate the highest and best price for your property. Closing your sale is a critical point in the sales process and can make the difference between a good sales result and a great sales result. What to expect in a negotiation Remember that most transactions involve a fair amount of negotiation between a prospective purchaser placing an offer and a signed contract. An agent’s objectivity, experience and counsel are essential in these situations. Keep in mind that price isn’t the only thing that is negotiable in the sale offer. A potential buyer can add any number of terms to the contract, which may make the offer more attractive to you.


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Expect more exposure

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Nelson Alexander is one of Melbourne’s most recognisable real estate brands. We receive thousands of enquiries each month as a result of our comprehensive marketing.

OUR PROMINENT MARKETING ACROSS A WIDE RANGE OF MEDIA ATTRACTS MORE BUYERS TO OUR PROPERTIES Placing your property in front of hundreds of potential buyers is critical to your sales result.

The advertising strategy developed for your property will be designed to bring it to the attention of the widest buyer audience possible. We know exactly what potential buyers are reading and viewing, so we know how to best structure your advertising campaign. Our prominent marketing across a wide range of media attracts more buyers to our properties, with many out-of-area buyers making a neighbourhood transition simply through the power of our brand.


Online Marketing

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Display Boards

HOme preVIeW 7 September 2013

Print Media

Home Preview Magazine


nelsonalexander.com.au

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Buyers will find your property if it is listed on nelsonalexander.com.au. Our website features a high level of content and information to assist our clients through the buying process.

Our “Property Alert” feature employs the latest technology to ensure buyers receive information on properties that suit their preferences in ‘real time’.

With over 60,000 visits from targeted buyers each month, nelsonalexander.com.au will ensure maximum exposure for your property.

ENSURE MAXIMUM EXPOSURE FOR YOUR PROPERTY BY LISTING ON NELSONALEXANDER.COM.AU


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MAXIMUM EXPOSURE


Internet Marketing

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There are many sophisticated marketing options available through the internet designed to attract buyers in different ways and from as many sources as possible.

We are also able to promote your property further on the internet with:

It is critical your home is promoted in all the right places, therefore along with listing on our own site we also list your property on the following industry sites:

• Priority Placements

www.domain.com.au www.realestateview.com.au www.realestate.com.au www.property.com.au www.reviewproperty.com.au www.thehomepage.com.au www.millionplus.com.au - (million plus properties only)

• E Brochures • Property Alerts • Property of The Week • Microsites • Flash Photography • Property Videos

MOST PROPERTY BUYERS BEGIN THEIR SEARCH ONLINE


www.domain.com.au

www.property.com.au

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www.realestate.com.au

www.reviewproperty.com.au www.realestateview.com.au

www.thehomepage.com.au

www.millionplus.com.au


The Age

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Experience tells us that “The Age Domain” is an extremely effective marketing tool for potential buyers.

provides clear suburb listings and a quick reference for all open for inspection and auction times.

The Nelson Alexander brand is dominant in “The Age”, attracting more buyers to your property.

With over 857,000 readers each Saturday, potential buyers read “The Age” not only for its extensive property listings, but also for its exhaustive and authoritative market reporting.

Reaching regional based buyers as well as local buyers, “The Age”

WITH OVER 857,000 READERS EACH SATURDAY, POTENTIAL BUYERS READ “THE AGE”


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Display Advertising

Line Advertising


Home Preview Magazine

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Buyers who are looking in the inner suburbs know that our “Home Preview” magazine is the only area specific property guide available. Our local area coverage means buyers don’t have to wade through dozens of irrelevant suburbs to find their area of interest. Home Preview is a weekly publication and one of our most powerful marketing tools. It is an essential ‘pick up’ for serious buyers and is available online via our website, from each of our twelve offices, as well as all our open for inspections, auctions, and various cafes and restaurants.

The Home Preview essentially allows us to showcase your property to the widest possible audience.

A WEEKLY PUBLICATION AND ONE OF OUR MOST POWERFUL MARKETING TOOLS


preVIe13W HOme em ber 20 7 Sept

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Display Boards and Neighbourhood Marketing

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Many property specific enquires are a direct result of prospective buyers noticing our highly recognisable display boards on their local streets.

Local marketing in the form of neighbourhood brochures provides an additional medium for generating further exposure for your property.

Your property will be noticed not just by active buyers, but also by passive buyers who happen to pass, inviting a closer look.

THE MAJORITY OF PROPERTY BUYERS PURCHASE REAL ESTATE IN CLOSE PROXIMITY TO THEIR CURRENT PROPERTY


Neighbourhood Brochures

Display Boards

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Brochures

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Your property will be the feature of a first class colour brochure which will include quality photography and a detailed floor plan. Prospective purchasers who inspect your property will receive a brochure plus they will be available in our offices and electronically via the internet. A foundation of each of our marketing campaigns is use of the highest quality HDR (high dynamic range imaging) photography and clear floor plans.

SHOWCASING YOUR PROPERTY IN THE MOST BEAUTIFUL AND CLEAR WAY TO POTENTIAL BUYERS GENERATES AND MAINTAINS BUYER INTEREST


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Prestige Property Marketing

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When marketing a prestige property, a higher level of sophistication and expertise is required. Our professional, caring and experienced agents know how to tailor the right marketing strategy to reach the right buying audience. Often a prestige property, if marketed correctly, will motivate buyers into the marketplace who may not have been actively looking.

EACH PROPERTY IS UNIQUE WITH ITS OWN INDIVIDUAL APPEAL AND MARKETING REQUIREMENTS An added benefit is our ability to discreetly introduce suitable buyers through our own network, strong ties to the local community and in-depth knowledge of the local market.

Given our track record for negotiating outstanding results, it makes sense that Nelson Alexander is selected to manage the sale and marketing of more prestige properties in the inner suburbs, than any other independent agent. Some of the innovative marketing advantages that Nelson Alexander adopts are: • High end professional photography including aerial and dusk photography • High quality premium brochures • Micro website designated solely for your property • Professional online video presentation of your property with commentary We understand the need for discretion and privacy and therefore we manage each campaign with the utmost respect and careful supervision of inspections.


Premium Brochure

Window Poster

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Double Page Spread Home Preview

Full Page Ad - Melbourne Times

Display Board


Local newspapers

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Never underestimate the strength of local buying power. Print advertising in your local newspaper is an essential tool in attracting both active and passive buyers. Statistics clearly indicate that a high percentage of buyers purchase real estate in close proximity to their current property or work place. This fact re-enforces that local papers are still an essential and cost effective tool in marketing your property to your target audience.

NELSON ALEXANDER’S IMMEDIATELY RECOGNISABLE BRANDING WILL HIGHLIGHT YOUR PROPERTY AND MAKE IT HIGHLY VISIBLE


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Full Page Ad

Half Page Ad

Quarter Page Ad


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Full Page Ad

Half Page Ad

Quarter Page Ad


Half Page Ad

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Quarter Page Ad

Full Page Ad


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Full Page Ad

Quarter Page Ad Half Page Ad


Preparing your property

We all know that first impressions count. Presenting your property in the best possible light will in most cases significantly add value to the sale price achieved.

Checklist

Because we know our local buyers and what they expect and look for, we are able to advise on what needs to be done without spending unnecessary time or money.

• Replace light globes

WE ALL KNOW THAT FIRST IMPRESSIONS COUNT Take advantage of our professional stylists or our trusted tradespeople who offer competitive rates, reliability and understand the need for quick turnaround times.

Inside: • De-clutter • Tidy • Clean • Oil squeaks • Fix dripping taps • Remove personal items Outside: • Create welcoming entry • Tidy pathways • Check outdoor lighting • Clear street rubbish • Mow • Weed • Flower pots near front door • Remove evidence of pets

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Opening your property

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Nelson Alexander knows that impressing buyers at every step of the process is all in the detail.

We will communicate with you after each open to discuss buyer interest in your property.

The look, scent and sounds within your property should all come together to create a warm and welcoming atmosphere – one in which your prospective buyers dream to make their own.

IMPORTANTLY, YOU CAN EXPECT US TO RESPECT YOUR PRIVACY AND SECURITY WHEN OPENING YOUR PROPERTY

When conducting open for inspections, we warmly welcome buyers, collect contact details from each party and discuss your property with them as they leave. This provides valuable data for follow-ups and assists us to gauge market interest.


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Expect more from our community involvement

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Our connection with the local communities we serve runs deep within our company’s culture, and we are active and passionate about delivering meaningful responses to the needs of worthwhile causes. Since its inception in 2005 the Nelson Alexander Charitable Foundation has been supporting individuals, local community groups and charities within our business footprint. In 2013 we reached the significant mark of having distributed 1.25 million dollars into our community.

Our major annual fundraiser is Foundation Day, whereby each of our twelve offices donates the professional fee from one of their auctions to a chosen local charity. Along with this initiative the Foundation raises funds through a fixed dollar donation from each Nelson Alexander sale.

WE ARE PROUD TO HAVE BEEN RECOGNISED BY OUR INDUSTRY WITH NUMEROUS STATE AND NATIONAL AWARDS FOR THE WORK OF OUR CHARITABLE FOUNDATION


Through strengthening local community ties and being responsive to the needs of the wider community, we have developed ongoing

relationships with a diverse range of organisations including the following selection of charities:

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A parting thought

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We understand and appreciate the significant trust our clients place in us when selling their property. We offer value rather than price - that’s the key reason we are the strongest team in the inner-suburbs. Our winning formula gives you the very best opportunity for: • The highest possible price • In the shortest amount of time • With the least amount of stress

Our total team approach, combined with the highest levels of professional conduct, allow us to consistently achieve outstanding results for our clients.

WE WOULD LIKE YOU TO EXPECT MORE FROM US


Office Directory

ASCOT VALE 216 Union Road Ascot Vale, 3032 (03) 9370 7766 ascotvale.sales@nelsonalexander.com.au ascotvale.rentals@nelsonalexander.com.au

BRUNSWICK 528 Sydney Road Brunswick, 3056 (03) 9388 0088 brunswick.sales@nelsonalexander.com.au brunswick.rentals@nelsonalexander.com.au

CARLTON NORTH 404 Rathdowne Street Carlton North, 3054 (03) 9347 4322 carlton.sales@nelsonalexander.com.au carlton.rentals@nelsonalexander.com.au

COBURG 399 Sydney Road Coburg, 3058 (03) 9353 8444 coburg.sales@nelsonalexander.com.au coburg.rentals@nelsonalexander.com.au

COMMERCIAL Nelson Alexander Smyth 187 Gertrude Street Fitzroy, 3065 (03) 9419 5511 commercial@nelsonalexandersmyth.com.au

ESSENDON 1019 Mt Alexander Road Essendon, 3040 (03) 9379 1313 essendon.sales@nelsonalexander.com.au essendon.rentals@nelsonalexander.com.au

> twelve offices,

one team <

FITZROY 205 Brunswick Street Fitzroy, 3065 (03) 9417 1956 fitzroy.sales@nelsonalexander.com.au fitzroy.rentals@nelsonalexander.com.au

IVANHOE 146 Upper Heidelberg Road Ivanhoe, 3079 (03) 9490 2900 ivanhoe.sales@nelsonalexander.com.au ivanhoe.rentals@nelsonalexander.com.au

KEILOR EAST 24 Centreway Keilor East, 3033 (03) 9331 6200 keiloreast.sales@nelsonalexander.com.au keiloreast.rentals@nelsonalexander.com.au

NORTHCOTE 119 High Street Northcote, 3070 (03) 9486 1800 northcote.sales@nelsonalexander.com.au northcote.rentals@nelsonalexander.com.au

PASCOE VALE 345 Gaffney Street Pascoe Vale, 3044 (03) 9354 6144 pascoevale.sales@nelsonalexander.com.au pascoevale.rentals@nelsonalexander.com.au

PRESTON 140 Regent Street Preston, 3072 (03) 9478 5000 preston.sales@nelsonalexander.com.au preston.rentals@nelsonalexander.com.au

nelsonalexander.com.au


Nelson Alexander – Who Are We?  

Pre List 2013

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