Nelson Alexander - Who we are 2017

Who we are.

SALES GUIDE

Altogether Better Nelson Alexander is committed to sell your property for the highest possible price, in the shortest amount of time, with the least amount of stress.

Our success comes only when our clients achieve success themselves.

120 agents working together as one team will always achieve more than any individual can.

Nelson Alexander’s structure, strategy and operations as a multi-office, wholly owned independent real estate business creates opportunities for you that no one else can deliver.

Research shows that most buyers move within their postcode or to a neighbouring one. Our non-franchised interconnected network has relationships with these buyers and introduces them to your property without relying on advertising alone.

Our agents work together as one team, always thinking of the greater good, above the individual goal and because of this we are invested in the outcome of every sale.

Industry leading marketing A high quality real estate marketing campaign ensures there is no one in the market who hasn’t considered your property.

Working together, we implement the most effective marketing strategy, leverage our expertise in the online arena, engage our media relationships for maximum exposure and create compelling advertising material that connects emotionally with prospective buyers.

Our agents meet more people per week and our interconnected database of over 180,000 buyers and home owners is unmatched. Your property will be seen by more people wanting to purchase in your area and we can quickly generate buyer interest and competition via phone, text or email. This is why we have some of the lowest days on market in the industry.

Nelson Alexander has sold 1.9 times more $750K+ properties 2.4 times more $1.0m+ properties and 2.7 times more $2.0m+ properties than any other agent within our business footprint.*

*Statistics provided by Property Analytics for the period Feb 2016 – Jan 2017

People

Our expertise and advice are qualified by over 45 years of experience in the real estate industry, elevated by a constant drive to learn, develop and progress.

We are deeply connected to our communities and use our collective knowledge, experience and ability, to achieve outcomes that allow you to fulfil your lifestyle ambitions.

Your agent will reflect our company’s core values and will possess: •

Passion for the local area

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In depth local market knowledge

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Outstanding communication skills

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Ability to instil confidence in prospective buyers

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Exceptional negotiation skills

We believe in the power of relationships and are proud that the vast majority of our business comes from referrals and repeat clients.

Appraising Your Property

Advising you on the potential market worth of your property is one of the most critical aspects of our role. We believe no-one handles it better.

Pricing your property correctly to attract the right buyers, together with an appropriately tailored marketing strategy, will ensure the best possible outcome for you.

The sheer volume of transactions that we undertake in Melbourne’s inner suburbs gives us vital market insight and unparalleled knowledge of property values in your area.

Property Features •

Location

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Land size

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Condition

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Unique characteristics

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Zoning

Market Conditions •

Supply and demand

Our advice is built on facts and experience – two vital ingredients in ensuring a successful sale.

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Interest rates and availability of financing

Our appraisal takes into account every possible consideratio , including:

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Economic conditions

Market Intelligence •

Latest local market trends

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Similar properties on the market

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Desirable lifestyle attractions

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Buying audience

The greatest amount of activity is usually within the first weeks of the marketing campaign so it is imperative that the property is priced correctly from the start.

Choosing the right sale method.

Selecting the right method of sale for you and your property is an important step. This involves many considerations that may impact the sale success.

We will present our recommendations which will take into account - your needs, timing, demand for your type of property, market conditions and the method of sale we believe will bring about the best result for you.

Public Auction The most popular method of buying and selling in the inner suburbs.

Benefits:

Here is a simple summary:

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Competitive bidding offers greatest chance for an ‘emotional’ price

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Creates a sense of urgency and action

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An unconditional sale – no cooling off period

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Better control of negotiations – you set the terms & conditions

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Four week marketing campaign

Considerations: •

Perception of being stressful

Choosing the right sale method.

Private Sale

Negotiating offers

A more subtle method of selling real estate.

Expect an experienced negotiator in your corner.

Benefit:

Our agents conduct each negotiation with professionalism, attention to detail and a loyal representation of your interests.

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May appear less stressful

Considerations: •

Difficult to exceed your set price

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Selling process may be drawn out

Expression Of Interest Effective for unique Residential/Commercial properties. Combines private sale and auction strategies.

Benefits: •

No limit on the price achievable

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Vendor can accept a bid/offer at any time

Considerations: •

Less urgency for buyer to engage in negotiations

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Less control with negotiations & terms

Our finely honed negotiation skills will enable you to get the best result: •

Our proven process – competitive, fair and transparent

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“Boardroom Auction” – our approach and written guidelines gives a buyer confidence to participate in the process

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Greater leverage – being more active in the market we can provide compelling evidence to support a premium price for your property

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Highly trained team with exceptional people skills – ability to motivate and influence

Closing your sale is a critical point in the sales process and can make the difference between a good sales result and a great sales result.

Preparing Your Property First impressions do count. Presenting your property in the best possible light will in most cases significantly add value to the sale price achieved.

Because we know our local buyers and what they expect and look for, we are able to advise on what needs to be done without spending unnecessary time or money.

Take advantage of our professional stylists or our trusted tradespeople who offer competitive rates, reliability and understand the need for quick turnaround times.

Checklist Inside: •

De-clutter

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Tidy

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Clean

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Replace light globes

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Oil squeaks

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Fix dripping taps

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Remove personal items

Outside: •

Create welcoming entry

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Tidy pathways

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Check outdoor lighting

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Clear street rubbish

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Mow

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Weed

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Flower pots near front door

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Remove evidence of pets

Opening Your Property

Impressing buyers at every step of the process is all in the detail.

The look, scent and sounds within your property should all come together to create a warm and welcoming atmosphere – one in which your prospective buyers dream to make their own.

We will warmly welcome buyers at your open for inspections, collect contact details from each party, input this directly into our database and discuss your property with them as they leave.

This provides valuable data for follow-ups and assists us to gauge market interest.

We will communicate with you after each open to discuss the buyer interest and feedback on your property.

In the community We believe that strong communities help individuals gain a sense of place and belonging.

We are deeply committed to our communities through the work of the Nelson Alexander Charitable Foundation, and help them thrive and grow into somewhere people, including ourselves, want to live and work.

Since the Foundation’s inception in 2005 we have been supporting individuals, local community groups and charities within our business footprint. In 2016 we reached the significant milestone of having distributed over 2 million dollars into our communities.

Our major annual fundraiser is Foundation Day whereby each of our offices donates the professional fee from one of their auctions to a chosen local charity. Along with this initiative the Foundation raises funds through a fixed dollar donation from each Nelson Alexander sale.

We are proud to have been recognised by our industry with numerous state and national awards for the work of our Charitable Foundation.

Through strengthening local community ties and being responsive to the needs of the wider community, we have developed ongoing relationships with a diverse range of organisations. 

A parting thought We understand and appreciate the significant trust our clients place in us when selling their property.

We are the strongest team in the inner-suburbs of Melbourne. Our winning formula gives you the very best opportunity for: •

The highest possible price

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In the shortest amount of time

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With the least amount of stress

Our total team approach along with the highest levels of professionalism allow us to consistently achieve outstanding results for our clients.