WEST | NORTHWEST | HILLS | HAWKESBURY | BEECROFT | EPPING
SUPER SATURDAY
THE BIGGEST DAY IN AUSTRALIA’S PROPERTY CALENDAR.
Super Saturday 2026
04 About Super Saturday 05 Why Super Saturday 06 Results Speak for Themselves 07 Benefits of Super Saturday 08 Our Network Advantage 10 Our Auctioneers 10 Next Steps
MCGRATH SUPER SATURDAY
Super Saturday is a once-a-year, carefully curated campaign to give our sellers a decisive edge. Timed to launch before the flood of New Year listings, it positions your property ahead of the market and ensures you capture the strongest buyer demand before competition is at its peak. This exclusive event is designed to bring all eyes to your home. By combining a coordinated launch on Boxing Day, paired with a powerful marketing plan, our leading auctioneers and the full support of our McGrath network, Super Saturday creates an environment of energy, excitement and urgency that drives outstanding results.
The biggest auction event for Real Estate “I think Super Saturday is one of the most exciting real estate initiatives I’ve seen in the history of our company. Selling your home during the Super Saturday initiative is going to give you a decided advantage.” JOHN McGRATH CEO & Founder McGrath Estate Agents
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All year round:
Why Super Saturday?
Cross selling of buyers across 7 offices Email database of over 300,000 prospective buyers Utilise the whole network of McGrath social media channels
It’s marketing in isolation, it’s concentration of effort, it’s cross-selling of buyers and it’s excitement and energy at the very beginning of the year when everyone’s fresh and wants to buy.
For Super Saturday: 200 staff members supporting on the day 50% less competition online
We’re bringing together our greatest assets and strongest resources on one day to deliver premium results for our sellers.
70% more engagement & views 3 x more inspections 3 x more bidders 10% marketing discount
Past Results Bidders
400
73%
300
Auctions Sold
79%
250 85%
200
100
74%
50
0 2021
2022
2023
2024
2025
MCGRATH SUPER SATURDAY
89%
150
MCGRATH SUPER SATURDAY
How Super Saturday creates a competitive environment Social media outreach McGrath are the most followed Real Estate brand in Australia
Local connection activators Our own team completes letterbox drops and door knocks
Personal follow up Personal calls to buyers who have searched in the last -six :months
24/7 response Every enquiry receives a tailored response over: the holiday period
Sell prior You will always have the option to sell prior should the right result be presented
Peace of mind Provides clear deadlines to all parties involved :
Results Speak for Themselves
SOLD
14 Neptune St Dundas Valley Sold $1,902,000
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Reserve: $1,900,000 Registered bidders: 16 Bids: 25 Inspections: 12 Groups met: 116 Marketing spend: $5,400 Buyer origin: Pennant Hills Views: 5,971 (+30%)
SOLD
26 Sixth St Granville Sold $1,285,000
Reserve: $1,160,000 Registered bidders: 15 Bids: 77 Inspections: 4 Groups met: 20 Marketing spend: $5,000 Buyer origin: Granville Views: 1,800 (+10%)
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Marketing
Timing mindset
We’ve secured exclusive discounted marketing rates as a way of saying thank you to our clients.
This graph outlines the increase of views over the Dec - Jan period. Spiking every 15 days when the property rotates back to the top of the property feed.
With Domain as our major sponsor, and the support of multiple other leading suppliers, your property will benefit from premium exposure at a fraction of the usual cost.
During the campaign, we will utilise the additional bump and activate the second ebrochure to also gain more traction.
McGrath
Others Source: domain.com.au
Boxing Day Launch
Views
Portal rotation Activate bump
Dec - Jan
Proven performance that delivers confidence and maximises the value of your home.
SOLD
Thomas Boulton Circuit Kellyville Sold $2,757,000
Reserve: $2,740,000 Registered bidders: 5 Bids: 26 Inspections: 9 Groups met: 45 Marketing spend: $8,000 Buyer origin: Eastwood Views: 3,386 (+10%)
11 Cumberland Rd Auburn Sold $1,552,000
Reserve: $1,500,000 Registered bidders: 5 Bids: 31 Inspections: 18 Groups met: 73 Marketing spend: $4,500 Buyer origin: Auburn Views: 4,873 (+20%)
MCGRATH SUPER SATURDAY
144
SOLD
We’ve got you covered
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We Support You Australia
New Zealand
158
2,500
31
1,164
101
2,136
Offices
People
Offices
People
Offices
People
Our network covers Sydney's
Our group will have over 200
most competitive corridors, ensuring more buyers are pulled to your campaign.
staff support Super Saturday, from front office managers and property managers to our leadership team, ensuring every detail runs seamlessly.
We operate as one connected network, sharing knowledge, strategies, and resources to ensure every property benefits from the full strength of our brand. This unified approach means your sale is supported by a team that works together, combining expertise, marketing innovation, and a collective commitment to delivering the best possible outcome.
Every listing benefits from coordinated collaboration, giving sellers confidence that no opportunity is missed. It’s a full-team effort designed to deliver outstanding results for both vendors and buyers alike.
Our approach is about connecting your property with the right buyers locally, nationally, and globally. Through our partnership with Knight Frank and Bayleys, we extend your reach far beyond the east coast, opening access to a powerful international network. MCGRATH SUPER SATURDAY
One team, one brand, one philosophy
MCGRATH SUPER SATURDAY
Sydney’s Top Auctioneers At McGrath, our auctioneers are among the finest in the country, calling more than 700 auctions in the past 12 months alone. They work closely with you in the lead-up to the big day and bring their expertise on auction day, often making the difference between a good result and adding 5–15% more value to your home.
Paul Hancock
Max Wylie
Emanuel Comino
Riley Smith
Edward Pena
Anthony Meaker
Next Steps If you want to maximise your property’s visibility and achieve the best possible outcome, trust Super Saturday with your sale.
Getting started with Super Saturday is simple. First, your McGrath agent will appraise your property and prepare a listing agreement for signing.
Next, prepare your home for marketing to ensure it looks its best. Then your property is launched and promoted across our full network, with inspections, marketing, and auction day support all coordinated by our expert team.
November/December
December
Boxing Day
January 10
January 31
Contract of sale preparation
Property prepared for launch
Property launched online
First Open Home
Your home goes under the hammer
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mcgrathsupersaturday.com
Parramatta 02 9407 7800
Blacktown 02 8869 5600
Hawkesbury 02 4561 1280
Northwest 02 8883 1088
Beecroft 02 9484 9300
Castle Hill 02 9680 5900
Epping 02 9877 4000