Jellis Craig Property Journal Edition 181 2017

Property Magazine

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EDITION 181

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26th October - 1st November 2017

SPRING RACING CARNIVAL

The Spring Racing Carnival is a lot more than a celebration of horse racing, it is a cork-popping tribute to Melbourne’s ability to put on a five-week party of fun, fashion and brilliant competition.

The Spring Racing Carnival includes some of the world’s most important races: •

The Ladbrokes Cox Plate on October 28

The Spring Racing Carnival—Melbourne’s original “major event”—injected an outstanding $427.1 million into Victoria’s economy last year, and attracted more than 80,000 out-of-state individuals, including overseas visitors.

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The AAMI Victoria Derby on November 4

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The Emirates Melbourne Cup on November 7

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The Emirates Stakes on November 11

Guests and locals will spend big on fashion and entertainment—buying nearly 400,000 individual fashion items, including 75,000 hats and fascinators, 61,000 dresses, 60,000 pairs of shoes, 30,000 handbags, 17,000 shirts and 15,000 suits.

The 156-year-old Melbourne Cup, once coveted only by the locals—rich and battlers alike—has developed into a truly international race of the highest standing.

No wonder some of Melbourne’s iconic fashion stores, designers and milliners rely so heavily on a successful Spring Racing Carnival. The colourful Fashions on the Field competitions attract enormous interest from fashion-conscious women, and men, as well as attracting a plethora of celebrities keen to be seen as part of the festivities.

Of course, the Spring Racing Carnival stretches beyond the suburbs to the country where racing and fashion combines in a more relaxed atmosphere over a picnic spread—Geelong, Bendigo and Ballarat host their cups during the spring.

Good luck on the punt, dress up and celebrate in style, and have a joyful and safe Spring Racing Carnival.

CONTENTS

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