PLACES MAGAZINE ME DI A K I T 20 1 9
9836 2222
fletchers.net.au
FLETCHERS REAL ESTATE Fletchers is a proud, fourth-generation family-based real estate agency in Melbourne.
By achieving the world’s best practice in everything we do, Fletchers can ensure that our mission, values and energies revolve around delivering superior results and creating long-standing, energised relationships.
With 23 offices across our group, Fletchers long history within the industry has earned us an unsurpassed Reputation in servicing our clients.
Now with over 300 employees working with a network of trusted suppliers across multiple divisions, the dedicated, award-winning team at Fletchers have a strong focus on customer service and are well respected within the real estate industry.
As a family business, Fletchers shares the values that have always been integral to it success, delivering local knowledge, quality service and a core mission to service our clients for life.
“When asked which advertising channels people trust most when making a purchasing decision, 82% of respondents said they trusted print ads in newspapers and magazines.” Forbes
Prue Fletcher
Places Magazine
As an energetic individual and strong advocate for the brand, Prue Fletcher is the proud and prominent voice for Fletchers.
Working together with Fletchers online and digital platforms, Places Magazine is a wellestablished real estate publication with a longstanding history of over 20 years within Victoria.
Working around the clock as our Brand & Lifestyle Ambassador, Prue delivers weekly home and lifestyle content to audiences, keeping clients and local communities up-to-date with what’s happening in the market. A property expert in her own right, Prue has an impressive history working for the company. After spending nearly a decade as a Senior Sales Consultant at Fletchers in Eltham before taking some time away to raise her two girls, Prue is thrilled to re-join the team in a capacity which allows her to provide valuable insights, updates and ideas on the news and lifestyle segments of the brand.
Published weekly, Places Magazine is delivered to Fletchers offices every Tuesday, including surrounding cafes, schools, restaurants, councils and community centres. Featuring a selection of the latest properties to hit the market, Places Magazine also provides readers with unique content relating to the real estate industry, which includes tips and tricks for buying, selling, renting and investing, as well as lifestyle content for styling, decorating, organising and cleaning.
P L AC 6 - 12
@ prue_fletcher
Places Magazine
ES
20 19 M AR CH
MULTI-PLATFORM BRAND Audience Demographic
30-50 $100K+ Years Old
Household Income
• Married or Single, with Children • Living within or around the Eastern Suburbs, Melbourne
Website
87,638 x5 Best Website in VIC 5 Time Winner (REIV)
Average unique monthly website users
185,357 Page views per month
A digital copy of Places will be available on the Fletchers website each week. Editorial content will also be made available on Fletchers Lifestyle or News sections and posted across our social media network.
Places Magazine
4,000 Print copies
Our weekly publication with a local and engaged audience
10,000 Readership audience
Distributed across Fletchers office network, local businesses and cafes
MULTI-PLATFORM BRAND E-Newsletter
Social
137,000+
12+
16,704+
Active Subscribers
Facebook Accounts
Facebook Likes
1.1 MILLION+ Youtube Views
130,878+ Monthly Post Reach*
6,827+ Instagram Followers
Editorial content will also be made available on Fletchers Lifestyle or News sections and posted across our social media network.
Note: Figures with an asterisk (*) indicates a monthly average. All information is correct and true as at time of publication, January 2019.
ADVERTISING PACKAGES FULL PAGE ADVERTISEMENT Price
Specifications
Information
$300
• • • •
• Advertise your brand, business or promotion with a local and engaged audience • Buy 4 x Full Page Advertisements for a 5% discount
STAY ON TOP OF WHAT’S HAPPENING in your sector Specialised insights, case studies and news across your areas of interest.
Width: 170mm Height 240mm 3mm bleed CMYK images
Private View
Health View
Business View
Agri View
Small Business View
Sign up for your choice of Business View monthly emails nab.com.au/view
© 2019 National Australia Bank Limited ABN 12 004 044 937 AFSL and Australian Credit Licence 230686 A148496-0219
DOUBLE PAGE ADVERTISEMENT Price
Specifications
Information
$600
• • • •
• Advertise your brand, business or promotion with a local and engaged audience • Buy 4 x Double Page Advertisements for a 5% discount
Width: 340mm Height 480mm 3mm bleed CMYK images
3-5 MAY 2019 Friday 3 May: 7.30-11pm Saturday 4 May: 10am-5pm Sunday 5 May: 10am-4pm www.canterburyart.com
Feature Artists: Catherine Fitzgerald Geoff Cunningham Canterbury Primary School Molesworth St, Canterbury Proudly supported by:
Find us on: Canterbury Art Exhibition
@cpsartshow
3-5 MAY 2019 2018
Friday Friday 33 May: May:7.30-11pm 7.30-11pm Saturday Saturday 44 May: May:10am-5pm 10am-5pm Sunday Sunday 55 May: May:10am-4pm 10am-4pm www.canterburyart.com www.canterburyart.com
Feature FeatureArtists: Artists: Catherine Fitzgerald Geoff Cunningham Geoff Cunningham Catherine Fitzgerald Canterbury CanterburyPrimary PrimarySchool School Molesworth MolesworthSt, St,Canterbury Canterbury Proudly supported by: Proudly supported by:
Find us on: Find us on: Canterbury ArtCanterbury Exhibition Art Exhibition
@cpsartshow @cpsartshow
SINGLE PAGE EDITORIAL Price
Information
$650
Fletchers to write a single page editorial based on your brand or business, which will appear across Places Magazine, the blog, the website and social media (approx. 300 words with image)
DOUBLE PAGE EDITORIAL Price $800
Between Us Cafe - Coffee, Food & Wine 141 Maling Road, Canterbury @betweenuscafe
BEAUTY TIPS FOR SPRING RACING
Information Fletchers to write a double page editorial based on your brand or business, which will appear across Places Magazine, the blog, the website and social media (approx 600 words plus image).
PRUE FLETCHER MENTION
still gives you that nice glow. Definitely don’t go heavy on the eyes. Make sure you use a setting spray to hold your make up in place to make sure it lasts throughout the event.
I always love to see what people are wearing before or on the day of the appointment, just so I can get an overall idea of the look they’re going for and then make suggestions if needed.
When it comes to prepping before Race Day, what treatments or techniques would you recommend?
Talk us through the make-up style you performed on Prue Fletcher for Spring Racing.
I’d suggest getting a microdermabrasion for your face because it just gives such a good exfoliation. That way when you go to do your make up, it looks flawless and you don’t have a build-up of dry skin. I would also recommend doing a hydrating mask twice a week leading up to the event. On the day of the races, you are likely to be drinking, so you’re going to be dehydrated. Plump up your skin as much as you can before the event. Also remember before you get a spray tan, make sure you rub lotion into any dry areas of your skin such as your knees, ankles and elbows so those areas don’t get too dark.
We went with a neutral-eye using soft pink and brown tones and a natural-looking fake eyelash. I did a smoked-out liner, nothing too heavy, just for subtle definition. Prue was looking for that bronzed highlighter look, so we went for a really soft glow on the cheekbones, which was a nice sun-kissed look.
What lipstick and eye colours are trending for Spring Racing?
Any final tips to share? I always start with the eyes first, that way you don’t have to worry about having to clean up any eyeshadow fall-out on your face!
LUISA CURCIO
BEAUTY BY LUISA 1039 Burwood Highway, Ferntree Gully 3156 I’ve noticed a lot of clients getting bold red lips. If you’re beautybyluisa.com.au | @beautybyluisa__ doing a red lip, go softer on the eyes, because your main statement is your lips. You’ve also got that more classic look with the more apricot tones and soft pinks, which is timeless.
FLETCHERS SPRING RACING SPECIAL
Luisa Curcio is a qualified beauty therapist with over 6 years industry experience in waxing, tanning, tinting, threading, make-up application and microdermabrasion facials. We’ve asked Luisa for industry tips and tricks for achieving your best look over the Spring Racing season.
What are some of the overall trends you’ve noticed with make-up application for Spring Racing over the last few years? I’d say it’s more natural but glamorous. Soft neutral eyes, maybe a bold lip, but nothing over the top.
What sort of make-up techniques work best in broad daylight? Or what would you avoid? I’d say don’t go too heavy on the highlighter. In the evenings it can work wonders, but during the day it can look a bit full on. I would suggest using a cream highlighter during the day as it looks more natural but
What is the number 1 beauty product that you keep with you at all times? Oh my god I can’t choose one! I do always keep Napoleon Camera Finish Powder with me. For skin that gets quite oily, it’s great to touch up your face with a powder throughout the day. What would be your biggest tip for making sure your make-up compliments your outfit?
Receive 25% off Spray Tans, Make-Up Application or Microdermabrasion Facials this November! To redeem, mention the code #fletcherspromo when booking with Beauty by Luisa.
I don’t necessarily believe in matching an eyeshadow to your outfit. I prefer to do a tone that goes with your outfit rather than using the same colour.
TOP 5 THINGS TO DO THIS SUMMER ALONG THE BELLARINE
Price
Information
$150
Get a brand mention either in one of Prue Fletchers editorials, Instagram posts or stories. Additionally, you might like to organise a social media competition in collaboration.
When you want to know what’s hot this Summer along the Bellarine Peninsula, look no further than calling on the Bellarine’s Queen, Ali Waight.
COMMUNITY EVENT
Here’s my top 5 tips on how to spend your time down the coast this Summer. Baie Wines
WIN a one day hire of an 8 seater Kombi this Summer! Be following @prue_fletcher on Instagram for your chance to win!
Join the @baiewines Insider and book yourself an Exclusive VIP tasting tour. These guys don’t operate a regular cellar door, so you can really impress your friends and family with this experience - they’ll wonder how you ever knew! Check out their website for more details: baiewines.com.au
Hire an 8 seater Kombi from locals George and Alyce at @hireakombi and tour the Bellarine wineries: hireakombi.com
The Ripview Classic
Swim With Dolphins
Point Lonsdale’s answer to the Pier to Pub, the Ripview Classic is held on the 30th of December. Get involved: pointlonsdaleslsc.asn.au
Take the family on a truly unique experience and go swimming with the dolphins. @dolphinswims are located at the Queenscliffe Harbour and offer half day cruises which are suitable for all ages, sizes and abilities. Book online: dolphinswims.com.au
Indulge Yourself Visit the Bellarine’s newest hot spot, @lonretreat. It’s a luxury retreat and mineral spa by the sea that’s only been open for a couple of months but its already made some serious press headlines, featuring in @gourmettraveller, @broadsheet and @goodweekendmag just to name a few! Make sure you book ahead: lonretreat.com.au
Hire a Kombi!
Have a wonderful Summer!
Ali Waight Property Stylist & Bellarine Local ali@aliwaightstylist.com.au @aliwaightstylist
UPCOMING EVENT FERNY CREEK
FERNY CREEK PRIMARY PRESENTS
Price
Specifications
Information
$250
• Width: 145mm • Height 181mm • CMYK images
• Advertise your upcoming community event with a local and engaged audience
TWILIGHT FESTIVAL FRIDAY 30TH NOVEMBER 3PM UNTIL DUSK COMMUNITY STALLS - PRODUCE MUSIC - FOOD & DRINKS - RAFFLES PLANTS - GAMES - BOUNCY CASTLE STAGE ENTERTAINMENT & SO MUCH MORE! COME ALONG AND SUPPORT OUR SCHOOL!
FERNY CREEK PRIMARY SCHOOL SCHOOL ROAD, FERNY CREEK
9836 2222 sponsorships@fletchers.net.au
PROUDLY SPONSORING
PLACES SCHEDULE ARTWORK DEADLINE
PUBLICATION DATE
ISSUE THEME
2 April
10 April
Country Living
9 April
17 April
Easter
16 April
24 April
Anzac Day (Double Edition)
30 April
8 May
Mother's Day
7 May
15 May
Dinner Parties
14 May
22 May
Regional Retreats
21 May
29 May
Home Decor
28 May
5 June
Winter
4 June
12 June
Starting A Family
11 June
19 June
Living Rooms
18 June
26 June
City Living
25 June
3 July
Investing
2 July
10 July
Finance & Budgets
9 July
17 July
Moving Home
16 July
24 July
Auction Day
23 July
31 July
Property Styles
30 July
7 August
Interiors
6 August
14 August
Renovating
13 August
21 August
Apartment Living
20 August
28 August
Father's Day
27 August
4 September
Spring
3 September
11 September
Renting
10 September
18 September
Locations
17 September
25 September
Upsizing
24 September
2 October
Selling
1 October
9 October
Buying
8 October
16 October
Market
15 October
23 October
Halloween
22 October
30 October
Spring Racing
29 October
6 November
Environment
5 November
13 November
Pools & Spas
12 November
20 November
Holiday Homes
19 November
27 November
Year In Review
26 November
4 December
Christmas
3 December
11 December
Summer Places 2019-2020
CONTACT INFORMATION For sponsorship or booking enquiries, please contact:
PRUE FLETCHER Brand & Lifestyle Ambassador prue.fletcher@fletchers.net.au m 0412 166 057 | t 03 9831 3476
BETH OLEYAR Communications Manager beth.oleyar@fletchers.net.au m 0401 371 759 | t 03 9831 3476
SARAH LOWRY Chief Marketing Officer sarah.lowry@fletchers.net.au m 0404 850 802 | t 03 9831 3422
It’s Refreshing to know you’re in the right hands. fletchers.net.au