Fletchers Stage 1 Booklet

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There’s something very Refreshing knowing that a company has stood the test of time. For more than 100 years, Fletchers has earned an unsurpassed Reputation within the real estate industry by delivering Results for our clients.

Our ongoing commitment towards creating clients for life is backed by a longstanding family legacy and history of contributing to the Communities we serve. Whether you’re selling, buying, investing or renting, the dedicated team at Fletchers believe a little Knowledge can make all the difference.

As one of the longest standing real estate agencies in Melbourne, Fletchers has continued to evolve over the last century, embracing new technology and communications systems, ongoing training programmes and a state-of-the-art, integrated database.

Though times have changed, Fletchers underlying values have not and we pride ourselves on our commitment to delivering an excellent level of service to our clients within the community.

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Since 1919, the face of real estate has changed remarkably.

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After 100 years of doing things right, our Reputation is no accident.

“What I hope to leave behind, are the foundations of a successful business that will continue to grow.

As a proud, fourth-generation, family-owned real estate agency, Fletchers shares the values that have always been integral to its success; delivering local knowledge, quality service and a core mission to service our clients for life.

A business that offers a secure lifestyle for our employees, a point of difference for our clients, and maybe a few more generations to continue the name.”

Our strong Reputation in the industry ensures that our mission, values and energies revolve around delivering superior results and creating long-standing, energised relationships with our clients.

Rob Fletcher, Former Executive Chairman

A STRONGER NETWORK FOR BETTER RESULTS When your home is listed with Fletchers, our sales team works with a network of prospective buyers, located both Australia wide and internationally. With over 25 offices across our group, Fletchers long history within the industry has earned us an unsurpassed Reputation in servicing our clients.

Now with over 300 employees working with an integrated network of trusted suppliers, the dedicated, award-winning team at Fletchers understand the importance of face-to-face communications and recognise our responsibility to orchestrate the use of today’s leading real estate technologies to deliver the best possible results.

Our large team of multilingual Asian sales agents are uniquely positioned to assist Asian clients and mingle with auction crowds to assist international buyers on auction day. With established overseas buying channels and experienced Asian negotiators who have the ability to speak many dialects, Fletchers will ensure that no opportunity is missed.

“Working with us to develop a customised marketing strategy to determine the best method of sale, advertising channels and timing will put you in a prime position to get the best result.”

Stefan Cook, Partner & Auctioneer

努力缔造辉煌，100年经验的 Fletchers团队竭诚为您服务

It’s Refreshing to know you’re in the right hands.

Showcasing your home in the most appealing way can make all the difference between having more buyers at your open for inspections and a few extra bidders at auction.

Working with a team of designers, photographers, videographers, copywriters and stylists who pay attention to the smallest detail and create a compelling picture of your home is the cornerstone of a successful sales campaign.

Fletchers are known for doing things the right way and with a long history of success, working with a team of professionals who deliver on what they promise is nothing short of Refreshing.

“It was really Refreshing having someone give us an honest opinion about how we could value-add to our home.”

The Dickinson Family, Client Testimonial

IT’S ABOUT CREATING CLIENTS FOR LIFE Fletchers have been a part of our clients lives for over 100 years and we strive to be a part of their lives for the next 100. To create clients for life, our team works hard to create and maintain relationships that go beyond a single transaction.

Building long-standing, energised relationships takes trust. Our client’s objectives are clearly identified from the start and the timely delivery of regular progress reports ensures we consistently demonstrate an honest and transparent approach at all times.

Whatever your real estate needs are, supporting our clients through their property experience is at the heart of everything we do.

“We chose Fletchers because we felt they were best in what they did. They were professional, their branding stood out and we loved what they stood for. We’d seen a lot of other real estate agents out in the market and Fletchers were just really Refreshing in their approach to selling houses.”

The Thomson Family, Client Testimonial

Contributing to the Communities we serve.

As a well-established member of the local Community, Fletchers is proud to have a family heritage that extends across generations.

Over the course of a century, we have learnt that trust is born from consistently delivering on what we promise, exceeding the expectations of our clients and understanding that there is no one-size-fits-all solution when it comes to selling property.

Backed by a legacy of quality service and industry leading expertise, Fletchers continues to give back to local councils, schools, cafes, sporting clubs and businesses. Our ongoing sponsorships program forms part of a comprehensive customer experience strategy that ensures we continue to deliver on our promise to serve upstanding members of the Community.

“How many real estate agents can point to a 100 year family heritage within the local Community? What a great foundation on which to build your business.”

Graeme Jack, Client Testimonial

TAKING CARE OF YOUR PROPERTY AND YOU Understanding current market conditions and identifying the best strategy for your property requires well-researched, relevant information from leading industry resources.

From recent suburb sales and latest auction prices, to forecasting market trends and choosing the appropriate method of sale, Fletchers uses cutting edge digital technology alongside face-to-face communications to provide a wealth of local knowledge to residents within the local Community.

“Obtaining expert advice on the sale method that’s right for your property and circumstances plays a critical factor in shaping your marketing campaign.”

Bradley Brown, Director & CEO

A little Knowledge can make all the difference.

Using extensive resources and expertise to find a buyer for your property as quickly as possible and at the best price, Fletchers reach to thousands of buyers and sellers every year as a result of a comprehensive marketing strategy to attract potential buyers.

Through database marketing, SEO, content creation, social media marketing and re-marketing strategies, events, sponsorships and a variety of promotional tools, our market leading, advanced technological platforms allow your property to be showcased to a highly targeted audience throughout your campaign.

91,857

249,017

Average unique monthly website users

Average monthly website page views

137,000+ FACEBOOK eNewsletter subscribers

Top Social Network Referrer

THE FUTURE OF PROPERTY MARKETING In an ever-changing landscape, the way property is bought and sold continues to be influenced by digital, social and online platforms working seamlessly with traditional print mediums to build a multi-channel campaign for your home or investment property.

Our property platforms, including social media networks, internal and external listing websites, illuminated signboards, drone video and photography, printed publications, automated Electronic Direct Mail (eDMs) and 3D virtual tours are just some examples of how Fletchers use their Knowledge to work with industry experts and embrace the future of property marketing.

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130,878+ 10,460+ Monthly post reach

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The Results speak for themselves.

As a multi award-winning agency, Fletchers are all about people.

People who continue to win prestigious industry awards in recognition of their outstanding commitment and success in real estate.

All members of our team work together to achieve our clients’ property ambitions. We believe culture has an important role to play and we work hard to develop talented individuals through state-of-the-art industry training programs.

Being part of a dedicated team with a proven track record of success in real estate is an exciting feeling.

When you want Results, not rhetoric, choose wisely.

“Striving to achieve excellent Results for our clients is embedded into the culture at Fletchers. Our team is highly motivated by ensuring that our clients have a smooth and satisfying customer experience – having them return to us or refer us to their family and friends is how we know we’ve done our job right.”

Jeremy Desmier, Executive Chairman & Auctioneer

IT’S ALL ABOUT THE FLETCHERS DIFFERENCE When you’ve been doing something for more than 100 years, you get to be pretty good at it.

The Latest Decade of Results

With robust processes in place to ensure every aspect of your sale or purchase is appropriately documented and thoroughly compliant across every aspect of today’s property transaction legislation, you can rest assured that our team conducts their sales in a polished, successful, practical and effective manner.

Five-time Website of the Year (REIV)

Focused on achieving the best Results, Fletchers endeavours to ensure client satisfaction in every stage of the sales process to get the best possible sale price and outcome.

Australian Residential Salesperson of the Year (REB)

Australian Large Residential Agency of the Year (REIA) Medium Agency of the Year (Rate My Agent) Two-time Australian Agent of the Year (Rate My Agent) Two-time Australian Residential Salesperson of the Year (REIA) Eight-time Victorian Residential Salesperson of the Year (REIV) Three-time Victorian Agent of the Year (Rate My Agent) Two-time Victorian Large Residential Agency of the Year (REIV) Victorian Senior Auctioneer of the Year (REIV) Victorian Property Manager of the Year (REIV) Australian Achiever Awards (consecutive years)

All data, facts, information, statistics or analytics presented within this publication are correct and up-to-date at time of printing, December 2021

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