Tom McCarthy Pre List

we deliver

results

As a property owner you play an important part in the sale of your home or apartment by ensuring the property is well presented. To assist you to achieve the best possible price for your property, we have listed some compelling reasons why Biggin & Scott should be appointed as your selling and marketing agency.

selecting an agent When deciding on the most suitable agent to sell your property it is important that you take into consideration the following;-

• A selling agent must display enthusiasm and confidence and be experienced in follow-up and negotiation skills.

• When researching agents in your area, it is wise to attend open for inspections and auctions to assess punctuality, personal grooming, professionalism, knowledge, friendliness and confidence of each agent.

• One of the most important factors when choosing your agent is to feel comfortable with them and be able to freely communicate. Always ensure that the particular sales agent who you appoint is going to be responsible for the day to day handling of the sale, open for inspections and feedback to you.

• An agent’s marketing and advertising is a vital part of the sale process. Advertising should be innovative, eye catching and be able to attract the target market for the property.

Some agents may suggest a very expensive schedule to promote their agency and NOT your property.

• People selling their property have a tendency to choose the agent who has quoted the highest estimate for the property. It is important that your agent is honest and trustworthy from the outset and is able to justify the price given with recent comparable sales.

In conclusion, when choosing an agent to handle the sale of your property it is important to consider both what the company can offer and to also evaluate the agent’s integrity, enthusiasm and professionalism.

why biggin & scott • Biggin & Scott is a 22 office network – each office having established a strong brand recognition and strategically located to maximise customer service

• Biggin & Scott iPhone App – potential purchasers can download our new application for free and search for properties with the touch of a finger

• Prominent and exclusive advertising in The Age Sunday and Monday Auction Results reaches an extra 500,000 readers than our competitors

• Client contact is vital when selling a home. At Biggin & Scott we conduct vendor meetings to discuss the property and all potential buyers and we contact vendors after every open for inspection and appointment

• Our upsizing (Age Saturday Domain) package can’t be matched by any competitors.

• Biggin & Scott carry out Sunday open for inspections enabling an easier opportunity for buyers to make that all important second inspection. We are the only agents in Prahran who do so.

• We have a very strong database of buyers through our Priority One internet site where buyers log on to receive the latest property listing, sales, pending offers and V.I.P. inspections • The property will be opened and auctioned by myself. This is a significant bonus for sellers, as I personally know all of the buyers • Priority listing on web sites ensures Biggin & Scott properties are viewed first, maximising your property’s exposure and generating greater enquiry eg.

— ‘Feature Property’ - advertised above all standard listings in the search results attracts approximately 4 times more views.

— ` eBrochure’ - electronically emailed brochure to targeted buyers whose search criteria match your property listing

— `Top spot’ – positioned at the top of the suburb search results page for greater exposure

• Individual Property Domain Name – each property is given it’s own domain name • Multimedia Messaging Service (mobile marketing) – auction alert to mobiles of potential buyers incorporating images and property details

• Biggin & Scott has its own property magazine `Abode’, which is distributed at open houses, auctions, cafes and bars and is available at all Biggin & Scott offices. It has a readership of 17,500 per week • Our staff are encouraged financially to refer buyers from suburb to suburb and are not restricted by imaginary barriers called franchised farm areas

bigginscott.com.au

WHEN:SATURDAY

EVENT:AUCTION

RESULT?

SOLD Call today Ph: 9520

9000

BIGGIN & SCOTT - 305 HIGH ST PRAHRAN Directors & Auctioneers: Guy St Leger & Tom McCarthy

your selling agent

Tom McCarthy

Director and Auctioneer Mobile Contact Email

0418 326 897 9520 9020 tmccarthy@bigginscott.com.au

Tom McCarthy is an enthusiastic and professional real estate agent with a reputation for obtaining exceptional results. Admired by his peers as a high level sales negotiator with strong auctioneering ability, Tom’s fierce desire to succeed ensures the highest level of service for his clients.

With over 25 years experience in the industry, Tom is Owner and Director of Biggin & Scott. He has conducted over 2,000 auctions to date, displaying a mix of wit, street theatre and hard core negotiating that is necessary to secure an excellent result.

Born in the Stonnington area, Tom lives in Prahran and when not working, takes an active interest in the Old Xaverians Football Club, which is based at the Prahan Oval. When not spending precious time at home with his family, Tom also enjoys water skiing, fishing, travelling and keeping fit.

To get the best possible results for your property, speak to Tom McCarthy.

testimonials “Just a short note to record my sincere thanks for your professionalism, dedication and flair in selling our house in Chatsworth Road. Given current uncertainties about the market and the auction system in general, I felt you handled the process with great skill. You managed to attract and track a fair number of potential buyers, worked as a team and handled a difficult auction with aplomb. The photographs of the house exceeded my expectations, as did you ability to attract editorial. Based on my experience, I would have no hesitation in recommending you to other potential vendors.”

Nicky Klempfner: vendor, 70a Chatsworth Road, Prahran “Biggin & Scott have an excellent knowledge of the Prahran and surrounding areas and should be considered the first call when buying or selling in the area.”

Christopher Paul: purchaser, 70a Chatsworth Road, Prahran “Tom was great to deal with – went out of his way to assist, even forwarding us some keys we’d left behind when we went away. …. I found the service provided by Biggin & Scott, specifically Tom McCarthy, to be excellent.

It was particularly refreshing and a true relief after having dealt with other agents who did not provide an equivalent level of service and did not meet the level of integrity displayed by Tom.” Mimi Kind & Ben Shipman: 25 Kooyong Road, Caulfield “I am a very happy vendor. I have had many dealings in Real Estate, but have never before been so astonished by a result achieved in such a brief time and with such charm” Mrs Jeremy Smith: 4/16 Lexton Grove, Prahran East “We have no reservations to highly recommend Biggin & Scott to prospective vendors, out experience during the campaign was excellent and the Auction result just `Absolutely Fabulous!’. Sincere thanks to Tom McCarthy.”

Mr John Hinterreiter: 1/313A Dandenong Road, Prahran East “The successful sale on Saturday and the enormous crowd that attended the auction, was testament to your ability to promote real estate in the Prahran area.”

Mr Damian Bishop: 27 Chomley Street, Prahran “… our sincere thanks to you for your assistance in the sale of Erica Street. Your communication with us throughout the sale period and your honesty made us very comfortable at all times. We find this aspect very important during what would normally be a time of anxiety for a seller. Good luck in the future and we will certainly be recommending your services to any friends or associates who may be seeking excellence in buying or selling.”

Mr & Mrs Max Little: 17 Erica Street, Prahran “I would only buy through Biggin & Scott from a private sale, they get too much at auctions – they are too good at it!”

Ms Jacinta Richmond: 20/55 Union Street, Prahran “After meeting Tom McCarthy, Michael & I decided we had to go with Biggin & Scott. Tom instils the kind of confidence you need when selling your most valuable asset. He is forthright and direct with a knack for creative thinking. I recommend Biggin & Scott wholeheartedly to anyone considering selling their house, for the company’s service, value for money and excellent results.”

Ms Vicki Boerema: 63 Raleigh Street, Prahran ‘Tom McCarthy was available, helpful and professional. I have been delighted with the service. Thank you.’

Peggy Kardarus : 66 Alfred Street, Prahran

Create an Impression Marketing a property is a highly competitive business. Your property is compared with similar properties in your suburb and surrounding suburbs. Prospective clients are looking for a home in which to live. To maximise the price it is important to present your property at its best.

Small details such as fresh flowers, freshly brewed coffee and soft music create an atmosphere of warmth and homeliness. You are offering a lifestyle and competing with other properties, so create a lasting impression.

Winter Presentation

2. Brighten up

Ensure your property is warm and cosy with an open fire alight if possible.

• Install 100 watt light bulbs

Summer Presentation Ensure the property is cool and inviting. Consider providing cold drinks if it is a very hot day.

• Place lamps in corners if required • Open all curtains and blinds • Shine up stainless steel surfaces and appliances • Polish floors/tiles

3. Remove clutter

Wet Days Ensure there are old towels upon entry and at the rear door.

We Can Help We have qualified trades people, handymen, home stylists and furniture hire specialists available to provide advice and recommendations on the best way to present your property.

Golden Rules 1. First impressions Ensure the front of your property creates a good first impression.

Maximise space by removing all unnecessary clutter.

This is a key to maximising the sale price.

Helpful Hints • Tidy and weed garden beds • Place pot plants at the entrance of the house • Clean/repair windows, walls, screens and doors • Repair cracked or peeling exteriors • Steam-clean carpets in common areas • Air all rooms • Take pets to a friend’s place • Place clean towels in bathrooms

It should feature:

• Make beds

• A trimmed and colourful garden

• Wash and store dishes

• Tidy neighbours’ gardens (do it for them!)

• Remove rubbish

• Spacious and cheerful entrance hall

• Tidy garage

• Clear gutters

• Clean barbecue

• No rubbish bins

• Check fence is straight

• A green outlook/view from windows

Completing all these tasks might not be possible. Our team and/ or representatives can recommend or help prioritise the most essential tasks.

• Freshly washed or painted outside walls • Clean street and trimmed nature strips

Apartments & Units: • Clean hallway and stairwells leading to your apartment • Clean common areas around the building • Remove junk mail in common areas prior to each open for inspection.

WE DELIVER THE BEST ADVICE

Biggin & Scott Pty Ltd Tel 03 9520 9000 Email prahran@bigginscott.com.au bigginscott.com.au/prahran