BP VPA Kit

More buyers.

More competition.

Better results. barryplant.com.au

Obtaining the best price.

Competition is crucial.

Multiple buyers negotiate the

PRICE UP with each other.

1 buyer negotiates the

PRICE DOWN with you.

Our exclusive approach.

Timing is everything.

WEEKS 1-4

WEEKS 5-8

WEEK 8 ONWARDS

86%

Only 10%

Only 4%

of sellers achieve their desired price or above.

of sellers achieve their desired price.

of sellers achieve their desired price.

THE FIRST FOUR WEEKS ARE CRITICAL

Internet and print.

Campaigns that use print and internet together get more people at opens.

INTERNET ONLY

INTERNET AND PRINT

Only three out of 10 people search as far as page two on online listings websites*.

If you can’t guarantee a position on the first page, seven out of 10 buyers might not see your listing. *SOURCE: ADOBEOMNITURE SITECATALYST, MARCH 2013

Using a multi-media approach gets the best results. $888,512

Advertised in newspapers and online.

$890,000 $880,000 $870,000 $860,000 $850,000 $840,000

$812,451

$830,000

Only advertised online.

$820,000 $810,000 $800,000

That’s $76,061 more. *SOURCE: CORELOGICRP DATA AUSTRALIA – WHITEHORSE & MANNINGHAM JULY 2017

ACTIVE BUYERS

The tip of the iceberg.

ONLINE 4,600 visits per property per month for each online listing.

PASSIVE BUYERS

PRINT 1.45 million metro Victorians read Metropolitan newspapers; 84% read the real estate section.

Many potential buyers can only be found by using more than one method of marketing.

Where our buyers come from.

22%

6%

FROM NEWSPAPERS

FROM BOARDS

5% FROM BARRY PLANT REFERRALS

64%

3%

FROM INTERNET

OTHER *SOURCE: BARRY PLANT RESEARCH 2015

Prospective purchasers.

INTERNET

Available buyers for your home…

searched the most at the start of the week.

Researcher

PRINT

read the most on Friday and over the weekend.

Buyer

SMART PHONES AND TABLETS

%

used on the weekend for ‘on the go’ accessibility.

INTERNET, PRINT AND DATABASE Buyer enquiry

INTERNET ONLY Buyer enquiry

Objective:

Attract and drive as many buyers as possible to your home in the first 3-4 weeks.

WEEK 1

WEEK 2

WEEK 3

WEEK 4

WEEK 5

Showcasing your property in print.

DOUBLE PAGE WEEKLY MAGAZINE EXAMPLE

Local press.

FULL PAGE EXAMPLE

QUARTER PAGE EXAMPLE

EIGHTH PAGE EXAMPLE

HALF PAGE EXAMPLE

How much did buyers think the same house was worth?

$600K

QUARTER PAGE FULL PAGE

$876K

46% increase.

HALF PAGE

$744K

24% increase.

*SOURCE: LEADER NEWSPAPERS 2017

How much did buyers think the same house was worth?

DOUBLE PAGE

$1.032M 72% increase.

Internet.

BARRY PLANT PROPERTY LISTING

Property websites.

Including PREMIUM PLUS Larger details listing.

Standout property display with large photos.

Display agent profile photo.

A valuable and accurate search experience for consumers.

Branded eBrochure (when purchased).

ELITE SUBSCRIPTION Higher impact than Enhanced Subscription.

Improved exposure with agent branded banner at the top.

50% larger than Enhanced Subscription.

Greater visibility with larger property images.

ENHANCED SUBSCRIPTION Entry level subscription.

A clean listing focusing on the property.

2 property images.

Agency logo.

*Based on Feb-April 2012 activity.

Property websites.

PREMIERE PROPERTY

PREMIERE PROPERTY Be seen first by more buyers Biggest ad Rotate to the top Be seen on the go 24/7 Overseas buyer exposure

FEATURE PROPERTY Your property will be seen up front Grab buyer attention Be seen on the go 24/7 Rotate to the top

HIGHLIGHT PROPERTY

20x the visits.*

FEATURE PROPERTY

12x the visits.*

Seen before Standard ads More exposure Know how your property is tracking Be seen on the go 24/7

*Based on Feb-April 2012 activity.

Promoting your property through social media.

FACEBOOK

TWITTER

YOUTUBE

INSTAGRAM

SHARE

PROPERTY ALERT

LINKEDIN

PINTEREST

AVAILABLE IN THE FOLLOWING SIZES:

Boards.

12 x 8

10 x 8

8x6

8x4

6x4

9x9

7x7

8 x 12

8 x 10

6x8

Suburbville 9888 8888 barryplant.com.au/suburbville

8 X 12 EXAMPLE

10 X 8 EXAMPLE 6 X 4 FOR SALE BOARD EXAMPLE 8 X 6 EXAMPLE

FL Wrap

SOLD

93BeaumontRoad.com.au

4 BED

Exceptional in every sense.

Architecturally designed home with polished floorboards, high ceilings, music studio and sparkling solar/gas heated in-ground pool. Landscaped gardens and decked alfresco entertaining zone, plus upstairs parents retreat and study. Kitchen with Smeg appliances. Built-in-robes in all bedrooms, main features walk-in-robe and ensuite.

Ducted heating, cooling and much more.

3 BATH

2 CAR

1 STUDY

AUCTION Saturday 4 October 2.30pm (unless sold prior)

CONTACT Agent One 0123 456 789 AgentNameSurname.com.au

LAND 20m x 50m 1000m2 approx

Agent Two 0123 456 789 AgentNameSurname.com.au

PROUDLY SUPPORTING

Panel 1

Panel 2

Brochures and drop cards.

FOUR PAGE BROCHURE

DROP CARD EXAMPLE

TWO PAGE BROCHURE (LANDSCAPE)

Floorplans and photography.

FLOORPLAN AND SITE PLAN COLOUR

GARAGE 5.7 x 3.5

GARAGE

BIR

BEDROOM 3.2 x 3.2

RUMPUS 3.7 x 5.9

PWDR

UP

C

SUB FLOOR ACCESS STORAGE

UP

WM S

L’DRY

BEDROOM 3.0 x 3.4

UP

UP

UP

COURTYARD

DESK

UP WT

UP

BIR

BIR

RESIDENCE

LIVING / FAMILY

DW

2.7 x 5.4

BEDROOM

UP

3.0 x 3.2

MEALS

KITCHEN P

COURTYARD

F WO

UP

C

DOUBLE CARPORT

BATH

DINING 7.1 x 3.6

UP

ENTRY

BATH BIR

LOUNGE

UP

BIR UP

MASTER BEDROOM 4.1 x 3.1

AMATEUR

AMATEUR

AMATEUR

Urban Angles

Barry Plant Floorplan & Landbox Guide

FLOORPLAN AND SITE PLAN BLACK AND WHITE

GARAGE 5.7 x 3.5

GARAGE

BIR

BEDROOM 3.2 x 3.2

RUMPUS 3.7 x 5.9

PWDR

UP

C

SUB FLOOR ACCESS STORAGE

UP

WM

PROFESSIONAL

PROFESSIONAL

L’DRY

BEDROOM 3.0 x 3.4

UP

DESK

UP

UP

COURTYARD UP WT

UP

BIR

BIR

BEDROOM

RESIDENCE

LIVING / FAMILY

DW

2.7 x 5.4

UP

3.0 x 3.2

MEALS

KITCHEN P

F WO

C

7.1 x 3.6

UP

BATH BIR

ENTRY

UP

BIR UP

MASTER BEDROOM 4.1 x 3.1

COURTYARD

UP

DOUBLE CARPORT

DINING

BATH

PROFESSIONAL

S

LOUNGE