BA RRY PLA NT ELT H A M
COMPANY CREDENTIALS
O UR M ULT I -AWA R D -WI N N ING OFFICE H AS R ECEIV ED A LONG L IST OF IM PR ESS IVE AC C O L A D E S OV E R T H E Y EAR S, WH ICH INCL UDE:
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Australian Agency of the Year Winner - AREA 2017 & 2018
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Australian Agency of the Year Award Finalist - REB 2020
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Marketing Campaign of the Year - REB 2021
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Winner of the REIV Residential Marketing Award - 2016 & 2017
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Finalist in the REIV Residential Marketing Award - 2019
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Australian Achiever Awards “Highly Recommended” - 15 years in a row
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Marketing Manager Finalist - Barry Plant Group 2019
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Finalist for the exceptional marketing of 8 Fasan Rise, Warrandyte South - REB 2020
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2020 Property Management Team Finalists - Barry Plant Group Awards 2019
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Winner of the Barry Plant Group Outstanding Marketing Award - 2015 & 2017
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2019 Winner Property Management Growth Award – Barry Plant Awards 2016
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Australia’s No. 1 Property Management Company - RP Data 2013
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Victoria’s No. 1 Real Estate Company - REB 2017
BA R RY PL A N T ELT H A M
OUR DIFFERENCE
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Home to Australia’s top real estate agents.
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Achieving new suburb price records.
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Leading the way with some of the best innovative digital campaigns on the market.
• We operate the largest “open database” in Melbourne, allowing us to market your home to more than 800,000 active buyers on the system. •
Tailored and creative marketing strategy to draw buyers to your home.
• We have a strong international selling strategy with the most Mandarin-speaking agents in the Eastern area. •
Local knowledge with Barry Plant operating in the area for over 40 years.
BA R RY PL A N T ELT H A M
SELLING WITH US
Through the use of tailor-made marketing and technology resources, selling with Barry Plant ensures your property will be exposed to buyers across our 70+ office network. The added benefit of having a shared database means that over 800,000 active buyers spanned across Australia, will be exclusively matched to your property. Our Barry Plant Asia Division will work tirelessly behind the scenes to capture international buyers and investors who are suited specifically to your property, ensuring seamless communication and translation for all parties involved. Barry Plant has a track record of delivering excellent results across Melbourne. Selling your property for the highest possible price, with the least amount of stress is our focus.
BA R RY PL A N T ELT H A M
OUR COMPANY
THE ROAD TO BECOMING AUSTRALIA’S NO.1 AGENCY
Under the leadership of our Directors, the Barry Plant Eastern Group has enjoyed its status as the number one office in the Barry Plant Group since 2013, and more recently, became the first agency in Australia to win the prestigious Residential Agency of the Year award back-to-back in 2017 and 2018 (AREA). We currently have a network of over 70 offices, each dedicated to achieving the best result for your property. Having consistently played a key role in many record sales and achieving results that have set new benchmarks for real estate in Melbourne, Barry Plant is the agency of choice for many in the city of Nillumbik.
OUR DIRECTORS
JASON
SPIRO
MARK
THEO
STEPANOW
DROSSOS
DI GIULIO
POLITIS
BA R RY PL A N T ELT H A M
THE NETWORK
OUR CLOSE-KNIT 4 OFFICE NETWORK COVERING MANNINGHAM, WHITEHORSE, BANYULE AND NILLUMBIK IS JUST A PART OF A LARGER 70+ OFFICE NETWORK RIGHT ACROSS VICTORIA.
Our extensive network gives us the power to connect your property to more buyers than any other real estate agency in Victoria.
SUNBURY
MILDURA
CRAIGIEBURN DOREEN
ROBINVALE
EPPING
MILL PARK-SOUTH MORANG
THOMASTOWN
NORWOOD MELTON
SHEPPARTON
BENDIGO NAGAMBIE
BALLARAT
CAROLINE SPRINGS
BENALLA
BROADFORD KILMORE WALLAN
TAYLORS LAKES
ST ALBANS DEER PARK SUNSHINE
HEALESVILLE WOORI YALLOCK
BUNDOORA
GLENROY COBURG
KEILOR EAST
DIAMOND CREEK
GREENSBOROUGH
GLADSTONE PARK
ELTHAM
RESERVOIR PRESTON
IVANHOE
NORTHCOTE
DONCASTER EAST
ESSENDON BRUNSWICK
LILYDALE CROYDON
RINGWOOD
BLACKBURN
DOCKLANDS
HEATHMONT
DROUIN TARNEIT MOUNT WAVERLEY
WANTIRNA
GLEN WAVERLEY
WERRIBEE
BORONIA
WHEELERS HILL POINT COOK
ROWVILLE
OAKLEIGH
EMERALD
MENTONE-CHELTENHAM DINGLEY VILLAGE
NOBLE PARK KEYSBOROUGH DANDENONG
MORDIALLOC NARRE WARREN BERWICK PAKENHAM
CRANBOURNE
GEELONG
FRANKSTON
HIGHTON BELMONT LEOPOLD
MORNINGTON
ROSEBUD
BA R RY PL A N T ELT H A M
CLIENT TESTIMONIALS
“In a tough market, Barry Plant continually re-assured us and did everything in their power to ensure a successful sale. They helped us in the sale of 2 properties now and we couldn’t be happier…” SELLER OF HOUSE IN MONTMORENCY
“Barry Plant were really helpful in the purchase of my new home. They have extensive local knowledge and acted with integrity in the negotiations between vendor and buyer. Highly recommended…” S E L L E R O F H O U S E I N E LT H A M
“I decided to go with Barry Plant when I sold my unit a couple of weeks ago. I could not have made a better choice. The professionalism and dedication to the sale was second to none…” SELLER OF HOUSE IN RESEARCH
“We sold our property within a few days of being listed and we were extremely happy!! Highly recommend!!…” S E L L E R F R O M P R O P E R T Y I N E LT H A M
“The Barry Plant team provided a blue ribbon service for our property sale. From the first meeting with them, they provided a service that was informative, easy, streamlined and (most importantly!) successful. They were honest in their assessment of our property, the team were punctual and reliable in their feedback to us about the inspections. Any concerns we had, or queries we had, were answered by Barry Plant promptly. We highly recommended their services for the sale of a property…” S E L L E R O F H O U S E I N E LT H A M
BA R RY PL A N T ELT H A M
METHODS OF SALE
1. AUCTION AN AUCTION IS A VERY SUCCESSFUL METHOD OF SELLING A PROPERTY.
A date and time is set for the Auction and a strong marketing campaign is put in place to attract the maximum number of interested buyers to your property. Unlike private sales, Auctions have a high degree of motion as cashed up buyers compete with one other to obtain the property they have set their hearts on owning. The competitive nature of Auctions, coupled with a highly skilled Auctioneer, can lead to you achieving a price above the value of the property and exceeding your expectations. Selling by Auction gives you the protection in the form of a reserve price and your property can’t be sold unless bidding reaches this pre-agreed level. However, a property that is advertised for sale by Auction can sometimes be sold before the Auction date if an offer is put forward by a buyer that is acceptable to the seller. When a buyer has the winning bid at an Auction, they sign an unconditional contract with no cooling off period. There must also be a 10% deposit of the purchase price paid on the day. An Auction provides you with the ability to sell under set terms that suit you, such as a specific settlement period. The purchasing terms of the sale are advertised with the property leading up to Auction day so all buyers are aware of them before they bid.
BA R RY PL A N T ELT H A M
METHODS OF SALE
2. SALE BY SET DATE SALE BY SET DATE® IS AN EXCITING SALE METHOD - EXCLUSIVE TO BARRY PLANT OFFICES.
It combines the best aspects of the sale methods of Auction, Private Sale and Tender. It’s a method that creates the same sense of urgency and competition in buyers that an Auction campaign does but, unlike an Auction, there is no public bidding process. A property that is for Sale by SET DATE® is normally marketed over a four week period, with a strong marketing campaign to attract the maximum number of buyers. The property is advertised with a set date deadline for the conclusion of the sale, in order to motivate potential buyers. Buyers are actively encouraged to submit their best offers before the deadline. When an offer is received that is in a range that you (the seller) are prepared to consider - then buyers who have pre-registered their interest in your property are contacted and given 24 hours to submit their best offer in an attempt to win the property. Buyers do not know the details of competing offers. All they know is that this is their last chance to purchase the property; so they will have to submit their very best offer to secure the property. Therefore the buyer’s focus is on how much they believe the property is worth and how much they are prepared to pay to secure the property - not what someone else is prepared to pay or how much they have to beat. The difference in offers can be staggering when buyers are paying their real price. Sale by SET DATE® delivers a less stressful sale in a shorter period of time, obtaining the best possible price the market is prepared to pay.
BA R RY PL A N T ELT H A M
METHODS OF SALE
3 . P R I VA T E S A L E PRIVATE SALES ARE IDEAL FOR SELLERS THAT DON’T HAVE A SELLING DEADLINE AND WHO MAY BE OPEN TO ACCEPTING DIFFERENT SALE TERMS SUCH AS AN EXTENDED SETTLEMENT PERIOD, OR SUBJECT TO FINANCE ETC.
There is no fixed date advertised for the property to be sold by and you have more time to consider offers made by potential buyers. A strong marketing campaign is put in place to attract the maximum number of interested buyers to your property. Once your property is advertised, potential buyers are invited to inspect and make an offer. This is when the negotiating expertise of your agent and their intimate knowledge of market conditions comes into play as they work with you to get the best possible price. You can accept an offer at any time. When a sale has been agreed to, a deposit will be need to be paid. This can be 10% of the purchase price or less if you agree. The sale can be made subject to conditions such as obtaining finance approval (as opposed to purchasing a property at Auction, where the sale is unconditional). There is also a three day cooling off period on all forms of Private Sales (including Sale by SET DATE®) for purchasers, from the date their offer was made.
4. OFF MARKET 1ST STAGE We will introduce our extensive database of qualified buyers to your property, allowing them to submit offers. 2ND STAGE This stage includes an online campaign where we will schedule 4 weeks of open homes and detail a tailored marketing strategy.
BA R RY PL A N T ELT H A M
PRESENTING YOUR HOME FOR SALE
FIRST IMPRESSIONS ARE USUALLY LASTING IMPRESSIONS AND IT IS CRITICAL TO THE SUCCESS OF YOUR SALE THAT THE PROPERTY CREATES A POSITIVE IMPACT ON POTENTIAL BUYERS.
Often, there are small, inexpensive improvements that can be made which instantly make the property more appealing to buyers and have a significant effect on the final outcome. Our experienced sales consultants will look at your property through the eyes of a buyer and offer suggestions for ways in which you can maximise its most attractive features and improve your chances of obtaining the best possible price. As well as providing practical advice, your Barry Plant consultant will email you a copy of our free booklet “Presenting your Home for Sale” which contains tips on the many things that can be done to make your home and its surroundings as attractive as possible to buyers. We even include a section on Feng Shui. Remember, people are often buying a lifestyle, so a little effort spent on presenting your property in a manner which will appeal to their aspirations will be rewarded. We will take the pressure off you and handle the whole staging process. We have carefully selected outstanding staging and design consultants.
BA R RY PL A N T ELT H A M
BARRY PL ANT ASIA
OUR TEAM OF SPECIALISTS
BA R RY PL A N T ELT H A M
INTERNATIONAL DIVISION. 最恰当的时间 做最明智的选择
At Barry Plant, we have a team of bilingual experts who will be able to assist you with buying or selling a property. Our team offer a wealth of market knowledge and international sales experience to provide you with the best possible service. With an inherent understanding of Asian culture, and the ability to speak many dialects, our dedicated team of Asian consultants are highly valued, as they ensure that no opportunity is lost for vendors or purchasers.
STRONG INTERNATIONAL CONNECTIONS
The strength of our international connections is an essential aspect of successfully reaching qualified buyers from Asia. Similarly, maintaining relationships with advocates representing Asian buyers enables our agents to conduct mutually beneficial
DIGITAL BUYER STRATEGY
negotiations for both parties in real estate transactions.
GLOBAL MARKETING STRATEGY
• My Fun Connects international investors to your property seamlessly with built in
Your property displayed on and partner sites in Southeast translation to will the be local language currency ofthe theUSA, user.Europe, Your property willAsia be and Greater China, including myfun.com in China. Connects international property investors to your property. including myfun.com in China. Translates seamlessly into the local language and currency of the user. Your property will go onto the Barry Plant WeChat account, with the potential to • Your property will go onto the Barry Plant WeChat account, with the potential to reach millions of local and international buyers.
displayed on partner sites in the USA, Europe, Southeast Asia and Greater China,
reach millions of local and international buyers.
• Your property will be loaded on the GiFang portal which will expose your property to 30+ million active users.
OUR TEAM OF SPECIALISTS
BA R RY PL A N T ELT H A M
I N N O VA T I O N A N D T E C H N O L O G Y
TECHNOLOGY TEAM Reaching more buyers through innovation & technology.
MARKETING
DIGITAL
COMMUNICATIONS
SOCIAL MEDIA
MANAGER
MANAGER
MANAGER
ANALYST
BA R RY PL A N T ELT H A M
SOCIAL MEDIA
Our innovative and sophisticated technology team will deliver your property to a targeted audience across thousands of websites including the main real estate portals and highly effective platforms outside of the main portals. This strategy is designed to reach audiences that are interacting and actively engaging with real estate housing. In conjunction with this strategy, we will also be targeting your relevant buyer audience based on their interests, income, occupation and lifestyle trends with new AI technology. Your property will also be featured on all major Barry Plant social media platforms. We target relevant buyers across thousands of websites and have access to the largest, most engaged pool of buyers in Australia. You can reach that audience beyond their search on the main portals through our innovative, cutting edge strategies.
Our artificial intelligence system will match your property to the best buyers in the market!
BA R RY PL A N T ELT H A M
IN THE MEDIA
Barry Plant Eastern Group announced as Australia’s No.1 Agency Barry Plant Eastern Group wins REIV property marketing campaign under $10k award Barry Plant Eastern Group won the award for a property marketing campaign under $10K at the Real Estate Institute for Victoria (REIV) Awards for Excellence.
Back to Basics Reaps Rewards: Barry Plant Eastern Group Putting the customer at the forefront of the real estate equation seems like such a simple philosophy, but it’s one that has made the Barry Plant Eastern Group team an industry leader. Kylie Dulhunty spoke to Managing Director Spiro Drossos about the secrets behind the agency’s Gold AREA of the Year Award for Residential Agency of the Year.
Spiro Drossos Managing Director
Barry Plant’s top performers awarded for excellence REA Group names best in the industry at 2nd Annual REA Excellence Awards Melbourne crew takes national gold in Annual REA Excellence Awards Barry Plant raises nearly $95,000 for Make-A-Wish during “Wishtober” BARRY PLANT WHITEHORSE
Herald Sun
BA R RY PL A N T ELT H A M
THANK YOU FOR YOUR INTEREST IN
B A R R Y P L A N T E LT H A M
BA RRY PLA NT ELT H A M
9431 1243 1/958 M AIN ROAD ELT H A M