PATSAV Visual Photography

VISUAL PHOTOGRAPHY

Is there a Future in Visual Photography?

In spite of being a highly competitive eld, Visual Photography is one of the most compelling storytellers of all time.

The job prospects for Visual Photography have only increased with time and technology has denitely Pushed the prospects higher, thanks to the high-end equipment. A report by BCC Research has stated that the global market for digital photography was worth $136.7 billion in 2007, $155.0 billion in 2008 and $230.9 Billion in 2013. In the coming years, the market would expand further.

The Job Market The Job market statistics have changed a lot since the early 70's when photography was restricted to magazines and newspapers. Now, with the advent of the Internet, visual photography has moved on to a whole new dimension and opened up several opportunities.

The job market in India is different from that of North America and here is a comparison of beginner salaries:

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Average income varies from $20,410 - $91,648 per annum Hourly rates vary from $9.14 - $51.34 per hour Source:Payscale

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INDIA

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USA

Average income varies from `119,644 `823,687per annum Source:Payscale

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Every time we click the shutter, it’s like a new day, a new chance to make a clean start, to be original. It’s a very exciting and exhausting thing to do.

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- Maggie Steber

National geographic photographer

Is there a Visual Photography Course worth Pursuing?

It is time to visit

PATSAV (Panache Academy of Technology Sound And Visual arts) is a topnotch institution in India offering a comprehensive course in Visual Photography right here – in your home ground!

The primary objective of the course in Visual Photography is to provide a platform where students can hone their skills, learn about the various aspects of photography, and get hands on experience in handling different equipment.

PATSAV is India's nest Visual Media School and provides an environment that is targeted at helping you get ready to take on the world!

The

Advantage

PATSAV is a visual media and entertainment school that offer the students much more than a detailed course and recognised certiď€ cation. It also offers: Course: The 1-month short term course covers the basic aspects of photography while providing the necessary knowledge and skills required for pursuing a professional career or that of a hobbyist.

Area of Focus: The short term course focuses on key areas of Visual Photography including Digital Photography and equipment use, Aperture & Image Stabilisation, and White Balance & Lighting.

Niche: There are several niche areas in photography and this short term course covers such specialty areas like Wedding Photography, Photojournalism, Fashion Photography, Retouching, Architectural Photography, Glamour And Nude Photography (optional).

Lecture Rooms: Classrooms with a difference! They are study environments where latest technology driven audio visual setup is used for imparting training.

Library: Students have access to this huge resource centre that is home to books and journals on a wide range of topics and study areas.

Wi-Fi Connectivity: The entire campus of PATSAV is Wi-Fi enabled, which means you can not only surf external websites for reading and learning but also upload your project and workshop photos online.

Accommodation: Here's the good news for outstation students - PATSAV offers self owned accommodation arrangements in studio apartment situated in close proximity to the campus area as well as bus terminals, railway station, hospitals, and market area.

Industry Links: Yes, once you complete the course from PATSAV, you can land yourself a stint with a professional photographer anywhere in India or abroad. This has been made possible through the strong industry links that PATSAV possesses. During the training or post-certiď€ cation, you can take advantage of the strong network that encompasses professional photographers, photo studios, and much more.

Experienced Faculty: Last but not the least; at PATSAV you will get to learn from some of the most experienced professionals from the industry.

How Does the Course Help you?

The short-term course in Visual Photography offered by PATSAV is meant to not only impart high quality education but also prepare you for the future. The objective of the course is to help you with the following: Ÿ

Identifying the qualities required for creating an effective composition

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Using hands on knowledge for creating stunning compositions

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Selecting a camera that meets your needs as a photographer, and learning to get the maximum output from your camera

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Creating images that are properly exposed

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Learning about natural lighting conditions and using it to your advantage

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Effectively using your on-camera ash

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Knowing how to create your lighting setups using studio lights

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Finding clients or opening your studio

Are you ready for a shoot?

On successful completion of the short-term course in visual photography, you will possess both knowledge and skills necessary to pursue photography as a career or hobby. Yes, there is competition out there, but then photography is all about letting your feelings overcome you and shooting with the heart.

Perseverance is the key to success and knowing what to shoot, how to shoot, and rendering the nal composition is all that matters!

It is time to get your gear together and start shooting!

School of Photography

Photography Equipment Digital Photography

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AREAS OF FOCUS

Aperture, Depth of Field & ISO Lenses & Lighting

Specializations in Photography

Award Winning Creative School with nearly a decade of track record Which is the best school for entertainment and sound in India? It is PATSAV. We have been winning award after award. More importantly, our students are really going places.

A creative career cannot be taught by just another school. It requires a different mindset. PATSAV is headed by Navdeep Ahuja - one of India's ace Visual DJs. As part of the core faculty team are names like Nitesh Ahuja - One of the best sound engineers in India

Navdeep Ahuja the founder of PATSAV receiving TCEI-2016 Award for Professional Excellence in Education Centre for Events & Entertainment

Navdeep Ahuja the founder of PATSAV receiving The Peacock Feather Award from celebrity cricketer Javgal Srinath

PATSAV awarded Professional Excellence in Education for Event ManagementTCEI-2015

Patsav awarded best VJs For Events Award TCEI 2015

Pearl of Hyderabad awarded to PATSAV as Best Education Center for Vocational Training-TCEI-2015

Pearl of Hyderabad awarded to Navdeep Ahuja as Best Visual Jockey for Events TCEI-2015

Peacock Feather Award for Best Music Technology School of India-2015

"LOOK AROUND, TAKE YOUR IMAGINATION

to the next level, and then.......just shoot!"

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“To me, photography is an art of observation. It's about nding something interesting in an ordinary place…I've found it has little to do with the things you see and everything to do with the way you see them."

- Elliott Erwitt

Visual Photography is one of the most challenging and highly competitive elds and comes with its set of rules and rewards.

Photography is one stream that has its misconceptions as well. Most people think that it is about taking a good photograph. No! It is about clicking a picture that will speak a thousand words. Such a photograph is possible only when you let your imagination ow freely when you can feel the hidden emotions behind the veil. That's photography!

Visual Photography is a niche area with lateral areas of focus and expansion. There are over 50 different styles of photography that you can specialise in, some of which are mainstream while others are more for hobbyists. Some of the mainstream styles include fashion photography, wildlife photography, landscape photography, aerial photography, wedding photography, event photography, macro, black & white, and time lapse among others.

If you are someone who has always been intrigued by the hues and colours of life and had the urge to capture that through the lens then Visual Photography is the way to go! If you are someone who impulsively takes out his/her mobile to take a shot while travelling in the train, waiting at the bus stop, or as a pillion rider on a bike, then it's time to take your interest to the next level!

- Don McCullin

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“Photography for me is not looking, it's feeling. If you can't feel what you're looking at, then you're never going to get others to feel anything when they look at your pictures."

Course Structure Professional Equipment

This module introduces you to the latest SLRs and DSLR cameras and available technology for photography. Students will undergo training on different types of cameras, how they work, and how to use them. You will also learn about photographic compositions which enable you to take beautiful pictures.

Digital Photography

This module introduces you to the concept of digital capture. You get to know the features of a digital camera and learn about camera resolution and print size formats.

Aperture, Depth of Field & ISO

These are basic fundamentals of photography which are important to understand what goes behind capturing a picture perfect image. This module covers the various depths of eld, the shutter speed of the camera and manual & auto focus and metering modes.

Lenses & Lighting

The right choice of the focal length is imperative in taking a good picture. The camera lens is at times as important as the camera itself. Under this module, we educate students on various lenses available in the market and the selection of the most appropriate lens while taking a picture. Similarly, lights play an important role in dening the character of a picture. The study of white balance, understanding the temperature of lights, choosing between natural vs. articial light and their effect on the picture, is an important study for the students.

Specializations in Photography

This module covers an introduction to theme photography. Photography is used in various arenas and industries such as media, fashion, weddings, corporate events, etc. The approach and style of photography needs to be adjusted according to the requirements of the event / assignment. Hence, this module trains a student on how best to approach an assignment and deliver the best pictures.

S.No.

Courses

Duration

Certification

Schedule Class /Wk

Timings Afternoon

Timings Evening

Fees

1

Workshop

2 Days

Basic

2/7

3-5

5-7

6,000

2

Certificate

15 Days

Intermediate

3/7

3-5

5-7

18,000

3

Advanced

1 Month

Advanced

5/7

3-5

5-7

28,000

4

Dual Specialisation

2 Months

Professional

5/7

3-5

5-7

48,000

PHOTOGRAPHY SYLLABUS UNIT-I

UNIT – IV

Introduction to photography.

Picture composition, Framing effective shots.

Early experiments in photography - brief history of camera.

The shot , scenes , sequences, types of shots.

Principle of photography.

Types of cameras.

Basics of motion picture photography.

Shots based camera's distance from subject .

Camera angle and camera movement .

File formats,Types of Digital Storage – Raw image le, JPEG, TIFF, PNG, Targa, EPS Compressing &color correcting

UNIT – II

Lens: Characteristics of lens: Focal length, Focus, Iris

Introduction to photo editing software Photoshop and Lightroom

Depth of eld, Shutter speed.

Basic tools in Photoshop Lasso, Pen, Crop, Clone, Layers, Filters

Types of lens : Zoom Lens, Prime Lens, Narrow Angle Lens.

UNIT – V

Wide Angle Lens, Normal lens.

Product photography – Consumables, Durables, Food, Cosmetics

UNIT – III

Portrait photography

Importance of lighting in photography and videographer

Landscape photography – Seasons, time: twilight, noon, dusk; silhouette

Properties of light, how light travels , colour source.

Composition Normal, Wide Tele

Basic lighting techniques, three point lighting, key light, ll light .

Back light and background light .

Lighting instruments : Flood light, Spot light .

Nature Photography - Landscape, Wide, Close up Action Photography - Pan, Freeze frame Indoor Photography - Portrait, Single, Group, Still life

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Panache Academy of Technology, Sound And Visual arts www.patsav.com

+91 9014 900 900

/patsav

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