Religiate corporate brochure

enabling business

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Interactive Brand Consulting Religiate - (Pronounced : Rel-izh -iate - a French neologism meaning "enhancing customer experience" to reinforce trust) - is an interactive branding company with a focus on enabling businesses. We help organizations in crafting a profitable brand strategy aligned to their business KPIs, develop culture building and sensitize customer touch points. We translate brand strategy into stunning brand design and innovation through design collaboration to communicate brand essence and to manage and enhance brand value.

We help clients with their customer acquisition and relationship nurturing efforts through an intelligent one-on-one brandingTM and telescopic brand conversations. We use permission based inbound strategies to initiate meaningful dialogue to nourish and nurture customer engagement through interactive brand publishing.

We help our clients aggregate their various brand awareness and customer engagement and experiential initiatives by delivering integrated deep insights garnered from their prospects' connect with our client's brand touch points as well as the prospects' social graph thus creating meaningful synergy.

We at Religiate Interactive use our, proprietary S-MAPTM process. We offer a non-silo approach: a 3600 customer purchase - journey based funnel integration to enable businesses achieve their KPIs and dramatically optimize customer acquisition spends. We empower our clients' sales & business development teams with contextual and relevant decision influencing and customer connect

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BrandBuzz & BrandPublish Our Digital Branding processes enable us to deliver: Marketing Analytics & ROI

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data. Through BrandBuzz - our digital initiative we deploy nurtured email lists, connect social graphs, social media marketing, PR 2.0, experiential marketing, webinars, digital marketing, brand publishing and rich media to enrich our clients' digital brand ecosystem and help their teams cement meaningful strategic business relationships translating into measurable, engineered growth.

We have our presence in India, USA and France.

Google Analytics Performance Reporting Conversion Optimisation Lead Management & Nurture Platform Digital Research Mobile Marketing Organic Search Paid Search Content Marketing Display Advertising Social Media Digital B2B Marketing

Collaboration is at the heart of our business. The emblem of Religiate is the R-Converge. Produced by the collaborative overlap of multiple networks to produce synergy. Collaborative. Responsive. Empowered.

Video Marketing Responsive Web

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One-on-One BrandingTM

BrandOptimizeTM We give you X-Ray Vision to amplify your conversions and market share.

70% of purchase decisions are made today, even before business prospects get "誰n-touch" with your brand. We call these, the "invisible leads." Organizations that score here are the winners.

Leads do not move linear - from cold to warm to hot anymore.

They zig-zag. They suddenly become hot and then turn warm or cold. You need a Digital Thermometer to measure their heat point consistently and accordingly alter the engagement modes.

What you need is X-Ray vision that helps you spot prospects early in the purchase funnel, profile them progressively, use the digital thermometer to gauge their "buy moment" and engage with them. At Religiate, our highly intuitive LMS platforms spots these prospects and delivers them to the sales teams "just in time" making conversions a cinch. Our BrandTrackTM process further distils analytics and converts it into actionable insights.

We are in the midst of the biggest communication revolution in the history of mankind. Way bigger than the one that happened almost 550 years back with the invention of the printing press.

Brands have no other choice but to embrace the new digital ecosystem and transform themselves to play the game.

We have witnessed a metamorphosis in consumer behavior as customers have become highly empowered, in control and individualistic. Although their buy trends are influenced by the tribe they belong to, their motivations are driven by personal instincts. Marketing has evolved from mass marketing to segmented marketing to niche marketing. We are ready for the all-powerful: One-on-One BrandingTM. Customers give us a world of cues: their online behavior, their social graphs, their quest for brand information, their search patterns, the media they consume, the engagement they seek and the tribes they belong to. One-on-One BrandingTM is an intelligent mash-up of relevant data in a dashboard helping create meaningful engagement thru BrandBuzzTM and relevant BrandPublishTM modes. Combined with experiential marketing augmented by BrandDNATM process, it helps creates brand advocacy and loyalty.

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S-MAP Branding Process

03 TM BrandCreate :

Religiate is an interactive branding company with a linear, success-driven branding process called S-MAP.TM We ensure that the online ecosystem is wrapped around offline legacy systems to create stickiness, brand loyalty and enhanced word-of-mouth and word-of-mouse.

We collaborate with some of the finest minds in design, creativity and innovation to translate brand strategy and essence into cutting edge creatives including brand identity design, spatial branding, offline creative and digital assets, packaging, marketing collateral and advertising & UX design.

06 TM BrandTrack : Our Qualitative and Quantitative Tests, Online Metrics, WOM scores, Communication Testing and a slew of brand metrics ensure scientific and measured growth.

We reinforce and amplify the assets thru BrandPublishTM.

02 TM BrandDNA :

04 BrandBuzzTM:

We help organizations create a pro-digital ecosystem built on the core values that resonate effectively with the tribes of consumers. Through a series of internal audits, we raise the service levels in sych with the brand essence. We conduct brand training programs and create process manuals for customer facing teams to talk the walk.

We define brand KPIs and fortify the owned and earned media thru well synchronized brand publishing efforts.

We deploy nurtured email lists, connect social graphs, social media marketing, PR 2.0, experiential marketing, webinars, digital marketing, brand publishing and rich media to enrich our clients' digital and social ecosystem.

01 TM BrandMap : Brands today need to be distinctive.

To enable that, we cohesively fuse core business strategy with a distinct, organic brand strategy. We decipher the competition's Achilles heel points, amplify our key strengths and decode our core brand promise. We create a brand manual that acts as a compass guiding important brand decisions. We define core KPIs and set timelines and resources to achieve it.

05 BrandConnectTM: We enable you with an X-Ray vision. We deliver highly efficient ad to sales ratios by integrating data and brand communication with our highly intuitive LMS platform. We weld this data with sales CRM systems to create a seamless integration. We help foster collaborative joint promotions and shared databases to optimize efficiencies. We have a scientific media planning and brand activation suite to help stretch the budgets the farthest and deliver success.

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01 Ecoscape:

Ecoscape

Our competitive landscape audit deciphers where should the brand be focused at. And decodes consumer clusters, hangouts and behavioral cues.

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02 I-Evalu8:

R-Tracking

We audit internal digital assets, customer touchpoints and create a digital readiness route-map

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TM I-Evalu8

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CP-audit & D-DNA: We decode Customer Personas, Segments and their purchase funnels. We also conduct customer-centric internal training and experience-building programs.

BrandBuzzTM 0

360 Digital Branding Process At Religiate, Digital is at the core of our thinking process.

Thus, we enable brands to achieve success thru effectively engaging the growing tribe of highly mobile netizens. We help build digital brands by dedicating focused resources that enable create lasting impact thru consistent and ideal digital brand behaviors. We act as strategic partners to our clients and enable them to harvest data and distill insights to build innovation.

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DAM & BrandPublish : We reinforce Owned and Earned Media by harvesting internal and external knowledge and content repositories and create relevant Digital Assets.

TM G-Engineering

Our 3600 digital branding process ensures seamless brand experience. We go beyond digital marketing to deliver long lasting distinctive brand advantage.

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DCP & LMS Integration: We have an excellent Digital Communications Planning division and Lead Management Software Integration.

TM CP-audit & D-DNA

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G-Engineering: We deploy digital tactics: SEO, SMM, Display, Video and Mobile Advertising to enable achieving KPIs. Our nurture programs increase yields.

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R-Tracking: We use a series of metrics and analytics to track, course-correct and deliver success.

DCP & LMS IntegrationTM TM TM DAM DAM&&Brand BrandPublish Publishing

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Interactive Brand Consulting Team

BrandPublish

Brand Strategy and Digital Marketing is headed by Shrinivas Ayyar with 3 decades of brand consulting experience.

Winner of the 50 Best Digital Marketing Professionals Award, 2013.

Our BrandCreateTM process gets into steroids thru BrandPublishTM. We tap internal brand and knowledge repositories and create a suite of exciting search optimized videos, ebooks, interactive slide decks, podcasts, white papers, digital press releases, white papers, blogs and mobile content to garner high engagement and amplify thought leadership.

Photography, slide decks, infographics and games add to the rich content fiber.

Brand Publishing and PR 2.0 is handled by a proven authority in content marketing - Vanaja Banagiri - author, senior journalist, blogger and social evangelist CRM and LMS integration is headed by Anu Ayyar with a decade of expertise in CRM and LMS Integration.

Website content, curated content, landing pages and user generated content

Content is at the heart of the SEO, digital PR and social initiatives.

HD quality well produced videos and professional podcasts resonate with today's mobile generation

Business case studies, interviews, blogs and articles.

Supplemented by white papers, well-designed Ebooks.

Social Brand Activation and celebrity social is headed by Anirudh Business Development & Relationships is headed by Mahender K.

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Religiate

interactive India - Hyderabad # 705, 7th Floor, South Wing, Krishe Sapphire, Hitec City Main Road, Madhapur, Hyderabad - 500 081 M: +91 93910 92310 F: +91 40 6717 2224 E: ceo@religiate.com

India - Bangalore #480, 17th ‘C’ Cross, 12th Main, 5th Phase JP Nagar, Bangalore - 560 078 France - Paris 50, Avenue du President Wilson, Bâtiment 112, La Plaine St. Denis, 93210 Paris USA - Texas 4114 Medical Dr Apt # 9204, San Antonio TX 78229

W: www.religiate.com