Fmcg casestudies

Expertise in FMCG Brand Launch Research and Packaging

01

IDEAHAENTITY

INBOUND MARKETING HAPPY EARTH

RETAIL

Religiate: We help take your business to the Level Next.

RADIO GA GA

HEALTH

FILMS

When you want to grow faster, better. When you need an international, consistent brand image. Reach out to us INFRA

at www.religiate.com.

BOOKWRITENOW

We combine Brand Strategy, Storytelling, Design, Digital and PR 2.0 seamlessly to deliver success.

PSF

Religiate - (Pronounced as Rel-izh -iate )- a French neologism meaning "heightening customer experience to build trust".

UNADVERTISE EDUCATION

B2B

We have our presence in India and USA.

PR 2.0

NAMEAHA

E-GROWTH CUSTOM PUBLISHING

DIGITAL BRANDING

Advantage Corporate + Retail and Packaging design •Experience in launching products across India •Handling Pan America, UniVeg Seeds, Healthy Heart, Aadhaar, Golddrop, Klimom •Good Domain Knowledge in Retail and Packaging designs CLIENT:

New Brand Launches

INDUSTRY:

Varied

CATEGORY:

Scientific Research Based Approach

Handled by Shrinivas Ayyar with 3 decades of core expertise

Success Formula: 1. Indepth Research 2. Create a brand story 3. Build the Brand

Our Credentials: •FMCG expertise •Research Lead •Social Dynamics Edge •Strong B2B Advantage with X Ray vision •Cutting Edge Creatives

Intelligent Design Instant Coffee - M2 Kaapi •

Ratified by the "tribes”

•

With a strong story

•

Just an insightful change in packaging can increase sales dramatically

•

Indepth Market Research demonstrated that there is a huge, latent market for the "metre coffee" a way that the coffee is made. That helped us create the Brand M2 Kaapi.

M2 Kaapi story Meter

M2 Kaapi Splash Visual

M2 Kaapi Pouch

M2 Kaapi Tin- Front

M2 Kaapi Tin- Front (2)

M2 Kaapi Tin- Back

“By just changing the color of the packaging, Ÿ A brand that used yellow and Sundrop Blue Ÿ Had a challenge Ÿ How do they conquer the market Ÿ Ground Insights proved that there was a huge

conversion market available from large tins to consumer packs in the old city Ÿ Using key insights, we created 3 different green packs. Ÿ The Aqua green had wider acceptance from both

communities. Ÿ Thus, we created this pack

sales jumped up by more than 600%.

The sheer power of scientific research - led Brand Decision making"

The ďŹ rst edible oil company to come with a Heart-Red Packaging.

After the launch of Healthy Heart, Sundrop Heart launched a similar Red color Packaging.

The ďŹ rst company to use cardiologists as Brand Ambassadors.

Top cardiologists became strategic Brand

zero

Partners with endorsement budgets.

Aadhaar became a market

leader in Andhra Pradesh and dominated the market space - proving our expertise

in FMCG Branding.

The most premium, the freshest urban milk brand with a cause

Smart Packaging A beautiful website Differentiated uniforms for the delivery men.

All living up to the brand promise of Let's Get Back, India.

How do you market an organic villa by creating a brand story that focused on Bio-Diversity

•Organo is not just about Organic Vegetables and fruits.

•It looks at a larger picture.

•The loss of bio-diversity.

•What was once rightfully ours is disappearing.

Take our winged friend: the sparrow.

•Organo seeks to go back in time and recreate the glory.

•Bring back what we have lost or what we may lose...soon!

•Powerful Global story •The loss of habitat and pollution are creating a hazard.

•The International Union for the Conservation of Nature (IUCN) the world's leading authority on bio-diversity: In 2012 •41% of all amphibians •33% of all reef building corals •25% of all mammals •13% of all birds are all at imminent risk of extinction.

•Thus loss of biodiversity is the story that strikes an emotional chord.

•The brand is aimed at those who wish to slow down.

•Those who want to take life on a slow track.

•The brand will move away from the Greens used by the category to the earthy colors: brown, amber.

•The mission is to bring back the sparrow in our lives.

The Karnataka Experience Mr. ASHOK KHENY

COMPETITION

Political

Brand

How Shrinivas Ayyar and team architected a brilliant win for a new political brand thru the power of Research and impeccable implementation.

The Karnataka Experience

Process – PHASE 1 Sample Size and Methodology:

2008 - 13 Elected as MLA from JD(S)

For the qualitative project we will have a size of 7-10 people for each group which will be divided into minority and non-minority sections along different age groups. This format will be followed for Bidar and Bidar South.

2006 - 08 Agriculture Minister in JD(S) Government

2004 - 08 Elected as Independent MLA

ASHOK KHENY BANDEPPA KASHEMPUR 9 years Political history, Strong Kuruba Community following over the Constituency

Managing Director Nandi Infrastructure Corridor Enterprises (NICE) and has allegations over the land acquisition for the BMIC project

The Karnataka Experience Process – PHASE 1

Favourability ratings - Demographics

Process – PHASE 1

Ayyar making the strategy presentation based on key research ďŹ ndings.

Presentation

The Karnataka Experience Process – PHASE 1 Research Process

The Karnataka Experience Process – PHASE 1

Image Test

The Karnataka Experience Process – PHASE 1

Logo & Mnemonic

Process – PHASE 2

Campaigning

The Karnataka Experience Process – PHASE 2

Print – Manifesto & News Paper Ads

Process – PHASE 3

Research

The Karnataka Experience Process – PHASE 3

Favourability ratings - Demographics

Ashok Kheny WINS by a margin of 15788 compared to his immediate rival Bandeppa Khashempur of JD(S)

02

01

TM

z uz

dB

an

an

dC

on

ne

ct TM BrandConnect

TM

Br

BrandMap

BrandBuzzTM

TM

Br

BrandDNA :

BrandCreateTM:

Brands today need to be distinctive. To enable that, we cohesively fuse core business strategy with a distinct, organic brand strategy. We decipher the competition's Achilles heel points, amplify our key strengths and decode our core brand promise. We create a cohesive business plan and a brand manual that acts as a compass guiding important brand decisions. We define core KPIs and set timelines and resources to achieve it.

We help organizations create a pro-digital ecosystem built on the core values that resonate effectively with the tribes of consumers. Through a series of internal audits, we raise the service levels in sych with the brand essence. We conduct brand training programs and create process manuals for customer facing teams to walk the talk.

We collaborate with some of the finest minds in design, creativity and innovation to translate brand strategy and essence into cutting edge creatives including brand identity design, spatial branding, offline creative and digital assets, packaging, marketing collateral, advertising & UX design. We reinforce and amplify the assets thru BrandPublishTM.

04

05

06

dT ra

TM

BrandTrack

an

BrandDNA

Br

BrandCreateTM

ck

TM

TM

TM

03

BrandMap :

TM

TM

TM

BrandBuzz :

BrandConnect :

BrandTrackTM:

We define brand KPIs and fortify the owned and earned media thru well synchronized brand publishing efforts. We deploy nurtured email lists, connect social graphs, social media marketing, PR 2.0, experiential marketing, webinars, digital marketing and rich media to enrich our clients' digital and social ecosystem.

We enable you with an X-Ray vision. We deliver highly efficient ad to sales ratios by integrating data and brand communication with our highly intuitive LMS platform. We weld this data with sales CRM systems to create a seamless integration. We help foster collaborative joint promotions and shared databases to optimize efficiencies. We have a scientific media planning and brand activation suite to help stretch the budgets the farthest and deliver success.

Our Qualitative and Quantitative Tests, Online Metrics, WOM scores, Communication Testing, Brand Scorecard and a slew of brand metrics ensure scientific and measured growth.

EcoscapeTM

01 TM

R-Tracking

05

Ecoscape:

DCP & LMS Integration:

Our competitive landscape audit deciphers where should the brand be focused at. And decodes consumer clusters, hangouts and behavioral cues.

We have an excellent Digital Communications Planning division and Lead Management Software Integration.

02

06

I-Evalu8TM

TM

BrandBuzz 0 360 Digital Branding Process TM

G-Engineering

I-Evalu8: We audit internal digital assets, customer touch-points and create a digital readiness route-map

03

At Religiate, Digital is at the core of our thinking process. Thus, we enable brands to achieve success thru effectively engaging the growing tribe of highly mobile netizens. We help build digital brands by dedicating focused resources that enable create lasting impact thru consistent and ideal digital brand behaviors.

We act as strategic partners to our clients and enable them to harvest data and distill insights to build innovation.

Our 3600 digital branding process ensures seamless brand experience. We go beyond to deliver long lasting distinctive brand advantage.

CP-audit & D-DNA: We decode Customer Personas, Segments and their purchase funnels. We also conduct customer-centric internal training and experience-building programs.

CP-audit & D-DNATM

04 DAM & BrandPublishTM: We reinforce Owned and Earned Media by harvesting internal and external knowledge and content repositories and create relevant Digital Assets.

DCP & LMS IntegrationTM TM TM DAM DAM&&Brand BrandPublish Publishing

G-Engineering: We deploy digital tactics: SEO, SMM, Display, Video and Mobile Advertising to enable achieving KPIs. Our nurture programs increase yields.

07

R-Tracking: We use a series of metrics and analytics to track, coursecorrect and deliver success.

Religiate Interactive Brand Consulting Pvt Ltd Plot # 25, Flat # 101, Indu Residency, Laxmi Nagar, Botanical Garden Road, Near Chirec Public School, Kondapur, Hyderabad, Telangana 500084, India.

M: 96038.15000 | ceo@religiate.com

India - Bangalore #480, 17th ‘C’ Cross, 12th Main, 5th Phase, JP Nagar, Bangalore 560 078, India.

USA - Texas 4114 Medical Dr Apt # 9204, San Antonio TX 78229