Case study brochure pan america all video links

CASE STUDY Royalex Fashions Apparel www.panamerica.in

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Religiate: We help take your business to the Level Next.

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When you want to grow faster, better. When you need an international, consistent brand image. Reach out to us INFRA

at www.religiate.com.

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We combine Brand Strategy, Storytelling, Design, Digital and PR 2.0 seamlessly to deliver success.

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Religiate - (Pronounced as Rel-izh -iate )- a French neologism meaning "heightening customer experience to build trust".

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We have our presence in India and USA.

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E-GROWTH CUSTOM PUBLISHING

DIGITAL BRANDING

Backgrounder Pan America is a Men's Apparel Brand dominating the midsegment men's fashion category for over 2 decades. The Brand's core values have been aspirational, stylish, fun and terriďŹ c value for money. For a brand that epitomized the best of American fashions, the challenge was to create a far more global appeal and go beyond the smart American Imagery.

CLIENT:

Royalex Fashions

INDUSTRY: CATEGORY:

Apparel

What the world is wearing

TM

Brief: Make the entire approach more global. Travel across the globe has become a casual phenomenon. Youngsters are waking up to global styles and lifestyles thanks to the explosion of the smartphone generation. Create a global aura around the quintessentially American brand.

What the world is wearing

TM

Challenges: The big idea was to showcase the Apparel in the most happening cities across the world: Paris, London, Berlin, Switzerland, Singapore, Dubai. And focus on how Pan America is a brand that represents global styles.

Approach: The big idea was: "what the world is wearing".

The campaign had to capture incredible happiness and fun. In a world that is ever so comfortable with itself, sheer happiness was the trademark.

Thus, the campaign was planned as cinematic vistas: a number of foreign models at some of the world's iconic locations having fun - jumping, bonding, dancing.

The campaign tried to capture the vivacity and the liveliness along with beautiful clothing and smart accessories.

What the world is wearing

TM

Result: What the World is wearing(TM) managed to create what we call it as an Engineered Desire Campaign. Beautiful people, exotic locations, loads of fun created the vibrancy.

The creatives were for Posters, Outdoor, Print and a series of TV Commercials: featuring various cities of the globe.

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BrandCreateTM:

Brands today need to be distinctive. To enable that, we cohesively fuse core business strategy with a distinct, organic brand strategy. We decipher the competition's Achilles heel points, amplify our key strengths and decode our core brand promise. We create a cohesive business plan and a brand manual that acts as a compass guiding important brand decisions. We define core KPIs and set timelines and resources to achieve it.

We help organizations create a pro-digital ecosystem built on the core values that resonate effectively with the tribes of consumers. Through a series of internal audits, we raise the service levels in sych with the brand essence. We conduct brand training programs and create process manuals for customer facing teams to walk the talk.

We collaborate with some of the finest minds in design, creativity and innovation to translate brand strategy and essence into cutting edge creatives including brand identity design, spatial branding, offline creative and digital assets, packaging, marketing collateral, advertising & UX design. We reinforce and amplify the assets thru BrandPublishTM.

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BrandBuzz :

BrandConnect :

BrandTrackTM:

We define brand KPIs and fortify the owned and earned media thru well synchronized brand publishing efforts. We deploy nurtured email lists, connect social graphs, social media marketing, PR 2.0, experiential marketing, webinars, digital marketing and rich media to enrich our clients' digital and social ecosystem.

We enable you with an X-Ray vision. We deliver highly efficient ad to sales ratios by integrating data and brand communication with our highly intuitive LMS platform. We weld this data with sales CRM systems to create a seamless integration. We help foster collaborative joint promotions and shared databases to optimize efficiencies. We have a scientific media planning and brand activation suite to help stretch the budgets the farthest and deliver success.

Our Qualitative and Quantitative Tests, Online Metrics, WOM scores, Communication Testing, Brand Scorecard and a slew of brand metrics ensure scientific and measured growth.

EcoscapeTM

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R-Tracking

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Ecoscape:

DCP & LMS Integration:

Our competitive landscape audit deciphers where should the brand be focused at. And decodes consumer clusters, hangouts and behavioral cues.

We have an excellent Digital Communications Planning division and Lead Management Software Integration.

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BrandBuzz 0 360 Digital Branding Process TM

G-Engineering

I-Evalu8: We audit internal digital assets, customer touch-points and create a digital readiness route-map

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At Religiate, Digital is at the core of our thinking process. Thus, we enable brands to achieve success thru effectively engaging the growing tribe of highly mobile netizens. We help build digital brands by dedicating focused resources that enable create lasting impact thru consistent and ideal digital brand behaviors.

We act as strategic partners to our clients and enable them to harvest data and distill insights to build innovation.

Our 3600 digital branding process ensures seamless brand experience. We go beyond to deliver long lasting distinctive brand advantage.

CP-audit & D-DNA: We decode Customer Personas, Segments and their purchase funnels. We also conduct customer-centric internal training and experience-building programs.

CP-audit & D-DNATM

04 DAM & BrandPublishTM: We reinforce Owned and Earned Media by harvesting internal and external knowledge and content repositories and create relevant Digital Assets.

DCP & LMS IntegrationTM TM TM DAM DAM&&Brand BrandPublish Publishing

G-Engineering: We deploy digital tactics: SEO, SMM, Display, Video and Mobile Advertising to enable achieving KPIs. Our nurture programs increase yields.

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R-Tracking: We use a series of metrics and analytics to track, coursecorrect and deliver success.

Religiate Interactive Brand Consulting Pvt Ltd Plot # 25, Flat # 101, Indu Residency, Laxmi Nagar, Botanical Garden Road, Near Chirec Public School, Kondapur, Hyderabad, Telangana 500084, India.

M: 96038.15000 | ceo@religiate.com

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