Case study brochure krsnaa

CASE STUDY Krsnaa Diagnostics Pvt. Ltd Healthcare www.krsnaadiagnostics.com

How did a diagnostic center create traction

by DOING GOOD!

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IDEAHAENTITY

INBOUND MARKETING HAPPY EARTH

RETAIL

Religiate: We help take your business to the Level Next.

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HEALTH

FILMS

When you want to grow faster, better. When you need an international, consistent brand image. Reach out to us INFRA

at www.religiate.com.

BOOKWRITENOW

We combine Brand Strategy, Storytelling, Design, Digital and PR 2.0 seamlessly to deliver success.

PSF

Religiate - (Pronounced as Rel-izh -iate )- a French neologism meaning "heightening customer experience to build trust".

UNADVERTISE EDUCATION

B2B

We have our presence in India and USA.

PR 2.0

NAMEAHA

E-GROWTH CUSTOM PUBLISHING

DIGITAL BRANDING

When Krsnaa Diagnostics - a Diagnostic company with a difference, approached us, we travelled organization wide deciphering the Big brand story.

Using a Public Private Partnership, Krsnaa Diagnostics offers Diagnostic Services at incredibly low prices.

Sometimes a fraction of what the others charge.

They do this in spite of heavy investments

CLIENT:

Krsnaa Diagnostics Pvt. Ltd

INDUSTRY:

Healthcare Diagnostics

CATEGORY:

Rebranding

in technology and excellent human resources.

Their centres are classy, with excellent infrastructure.

Krsnaa Diagnostics epitomised the need to win hearts by doing good. Thus, emerged the brand story, summed up in just 3 words: Let's Do Good. Visually represented by the Thumbs Up visual signature

The fusion of creating bonding and goodness combined with excellence in radiology helped us craft the new identity of Krsnaa

The Optical illusion based mnemonic created, embedded the brand strategy.

Stationery Design: Used the Aqua colours representing technology and human goodness represented by cerulean skies and aquamarine oceans.

The corporate uniforms were created with a dash of designer element including a brand motif created designer saree and a tunic.

The corporate brochure and the websites reected the brand story effectively.

The organization-wide Brand Championship program created internal traction.

Tactical collateral like stickers and give-aways helped create engagement and buy-in

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BrandDNA :

BrandCreateTM:

Brands today need to be distinctive. To enable that, we cohesively fuse core business strategy with a distinct, organic brand strategy. We decipher the competition's Achilles heel points, amplify our key strengths and decode our core brand promise. We create a cohesive business plan and a brand manual that acts as a compass guiding important brand decisions. We define core KPIs and set timelines and resources to achieve it.

We help organizations create a pro-digital ecosystem built on the core values that resonate effectively with the tribes of consumers. Through a series of internal audits, we raise the service levels in sych with the brand essence. We conduct brand training programs and create process manuals for customer facing teams to walk the talk.

We collaborate with some of the finest minds in design, creativity and innovation to translate brand strategy and essence into cutting edge creatives including brand identity design, spatial branding, offline creative and digital assets, packaging, marketing collateral, advertising & UX design. We reinforce and amplify the assets thru BrandPublishTM.

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BrandMap :

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BrandBuzz :

BrandConnect :

BrandTrackTM:

We define brand KPIs and fortify the owned and earned media thru well synchronized brand publishing efforts. We deploy nurtured email lists, connect social graphs, social media marketing, PR 2.0, experiential marketing, webinars, digital marketing and rich media to enrich our clients' digital and social ecosystem.

We enable you with an X-Ray vision. We deliver highly efficient ad to sales ratios by integrating data and brand communication with our highly intuitive LMS platform. We weld this data with sales CRM systems to create a seamless integration. We help foster collaborative joint promotions and shared databases to optimize efficiencies. We have a scientific media planning and brand activation suite to help stretch the budgets the farthest and deliver success.

Our Qualitative and Quantitative Tests, Online Metrics, WOM scores, Communication Testing, Brand Scorecard and a slew of brand metrics ensure scientific and measured growth.

EcoscapeTM

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R-Tracking

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Ecoscape:

DCP & LMS Integration:

Our competitive landscape audit deciphers where should the brand be focused at. And decodes consumer clusters, hangouts and behavioral cues.

We have an excellent Digital Communications Planning division and Lead Management Software Integration.

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BrandBuzz 0 360 Digital Branding Process TM

G-Engineering

I-Evalu8: We audit internal digital assets, customer touch-points and create a digital readiness route-map

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At Religiate, Digital is at the core of our thinking process. Thus, we enable brands to achieve success thru effectively engaging the growing tribe of highly mobile netizens. We help build digital brands by dedicating focused resources that enable create lasting impact thru consistent and ideal digital brand behaviors.

We act as strategic partners to our clients and enable them to harvest data and distill insights to build innovation.

Our 3600 digital branding process ensures seamless brand experience. We go beyond to deliver long lasting distinctive brand advantage.

CP-audit & D-DNA: We decode Customer Personas, Segments and their purchase funnels. We also conduct customer-centric internal training and experience-building programs.

CP-audit & D-DNATM

04 DAM & BrandPublishTM: We reinforce Owned and Earned Media by harvesting internal and external knowledge and content repositories and create relevant Digital Assets.

DCP & LMS IntegrationTM TM TM DAM DAM&&Brand BrandPublish Publishing

G-Engineering: We deploy digital tactics: SEO, SMM, Display, Video and Mobile Advertising to enable achieving KPIs. Our nurture programs increase yields.

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R-Tracking: We use a series of metrics and analytics to track, coursecorrect and deliver success.

Religiate Interactive Brand Consulting Pvt Ltd Plot # 25, Flat # 101, Indu Residency, Laxmi Nagar, Botanical Garden Road, Near Chirec Public School, Kondapur, Hyderabad, Telangana 500084, India.

M: 96038.15000 | ceo@religiate.com

India - Bangalore #480, 17th ‘C’ Cross, 12th Main, 5th Phase, JP Nagar, Bangalore 560 078, India.

USA - Texas 4114 Medical Dr Apt # 9204, San Antonio TX 78229