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This summer, we find ourselves observing two milestones in this country’s history—one a celebration of the country’s 250th birthday, and the other a solemn reminder of the tragic events that unfolded 25 years ago on a day that has become known simply as 9/11. Both, in their own way, are a lesson in the ability of this country to persevere and in the strength of the human spirit. Here in Imperial Valley, our communities show the same perseverance, whether facing the unforgiving desert heat in summer or any challenge that arises. And we see that same strength of the human spirit in the people who call this Valley, with all its beauty and imperfections, home. In this summer 2026 edition of the Imperial Valley Alive magazine, the featured stories highlight the perseverance and human spirit that make the Valley and its residents so special. Before we share the stories you’ll find in this edition, we first want to thank you for your response to our social media call for photos of your Fouth of July celebrations as this nation marked its 250th birthday. Your submissions led us to feature a photo by Vanessa Gelesko of her two sons to highlight the spirit of this incredible milestone our country has reached. To further illustrate this event, you will also find additional photos submitted by readers. Your images truly add to this edition. Then, there are the stories we are so pleased to share with you, starting with a young Imperial Valley resident, 12-year-old Nathan Padilla, whose perseverance and uncanny ability to spell not only led him to be the Valley’s top speller this year but also took him to Washington, D.C., in May for the Scripps National Spelling Bee. We had a chance to interview this remarkable young man and his family, and his story is one we know you will enjoy.

supporting each of those sectors. Each year, COLAB holds a breakfast event Then, we bring you a story of that brings together its members to meet with Steven and Yessenia Eugenio, who local government leaders to break bread, own Rove Engineering in El Centro. In a shining example of the human spirit that is share information, ask questions, and learn a marker of this Valley, the Eugenios and from each other. It is that kind of collaborative Rove Engineering donated time, work, and dialogue that is meant to support progress. materials to help the Imperial Valley 9/11 Stair In this edition, you’ll also find a story Climb Committee move forward with plans on the resilience of the Imperial Valley for a 9/11 memorial now under construction vegetable growers through the eyes of at the Imperial Valley Fairgrounds. those who grow broccoli. Every year, Thanks to Rove Engineering, the memorial farmers show both perseverance and the project has advanced through its first two strength of the human spirit as they face phases and is now moving into the design challenges to grow the crops that feed stage for phase three. We had a chance the nation. In this story, broccoli growers to talk to Steven, and through the story, we share their efforts to ensure their crop's are able to share why he came forward success, even during challenging times. to support the 9/11 memorial project. Finally, just for fun, we bring you a story In another story related to the project, of World Cup soccer fever that swept over we bring you a preview of the annual the Valley this summer as soccer fans 9/11 Stair Climb event, organized by gathered to share in the joy of watching the 9/11 Stair Climb Committee. “the beautiful game” and rooting for During an interview with committee members, they shared their goals for making teams USA and Mexico. While both were this year’s stair climb bigger than ever in eventually eliminated from play, we still observance of the 25th year since the wanted to share the message of unity terrorist attacks that shook this country—but expressed by those we interviewed. did not defeat our spirit. It is no easy task Each and every story in this edition to organize the annual event, but it means is not only a great read but also everything to them to make it happen. highlights what makes the people of That human spirit also comes across the Imperial Valley strong of heart. in the story of two skilled blacksmiths As with every edition, we take pride in the Valley who now share their skills in bringing these stories to our readers. with others through classes available at Pioneers’ Museum. In sharing their story, Sharing stories like these is a way of bringing the community together, and while you’ll learn just how much it means to there are many lessons to be learned both them to share their skills with others. through this country’s 250th birthday and The Valley’s perseverance is by observing the 25th year since 9/11, one further conveyed through a story such lesson is that we are stronger when about the Imperial Valley Coalition of we stand together as a community. Labor, Agriculture and Business, an organization that advocates for policies Happy summer reading.  Summer 2026

INDEX |

PG 8

Volume 10, Number 4 EDITORS & PUBLISHERS Bill Gay Sue Gay Susan Giller Bill Amidon

CONTRIBUTING EDITOR Darren Simon

CONTRIBUTORS

Bill Gay Caitlin Chávez Daniela Fernandez Susan Giller Kayla Guerrero Blake Nelson Darren Simon

COVER PHOTO

Vanessa Gelesko

Spelling Bee |

Young spelling champ goes national . . . . . . . . . . . . . . . . . . . . . . . . Page 6

PHOTOGRAPHERS Bill Amidon Kayla Guerrero Alejandra Noriega Alejandra Pereida Joselito N. Villero

Pioneer Skills |

Blacksmiths share their passion with others . . . . . . . . . . . . . . . . . . . Page 8

VALLEY AGRICULTURE AND BUSINESS SECTION COLAB Breakfast

Bringing Valley sectors together to discuss progress . . . . . . . . . .Page 18

A Crop Above

Broccoli remains consistent Valley commodity . . . . . . . . . . . . . . Page 20

GRAPHIC DESIGNER Alejandra Noriega

WEB DESIGNERS Sergio Uriarte Jesus Uriarte

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Bill Amidon John Lovecchio

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Donating Spirit |

Rove Engineering donates to 9/11 Memorial . . . . . . . .Page 10

9/11 Stair Climb |

Remembering the heroes on this 25th anniversary . . . . . . .Page 12

The World Cup |

International soccer unites Valley residents . . . . . .Page 14

Reliance Public Relations, Inc. P.O. Box 1944 • El Centro, CA 92244 www.imperialvalleyalive.com

IMPERIAL VALLEY ALIVE! is published quarterly by Reliance Public Relations, Inc. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical for any purpose without the written permission of Reliance Public Relations, Inc. 4

Summer 2026

COVER PHOTO: Brothers Evan Gelesko (left) and Ian Gelesko celebrate America's 250th birthday in Calipatria. -Photo by their mother, Vanessa Gelesko.

PG 22 PG 18

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Inside | Publishers’ Message,

Calendar of Events, . . . .

. . . . . . . . . . . . . . Page 3

. . . . . . . . . . . . . . Page 24 Valley Eateries, . . . . .. .

Kid Wise, . . . . . Page 23

. . . . . . . . . . . . . Page 28

PG 12

Summer 2026

Best

of the Best

Imperial youth spells his way to Washington, D.C.

By Caitlin Chavez On the stage of the Scripps National Spelling Bee in Washington, D.C., Imperial native Nathan Padilla, with his number 15 contestant name badge, waited his turn for his first word as part of the preliminary rounds. Hundreds of the country’s best young

spellers gathered with him for a chance to walk away as the national champion. Nathan, at the age of 12, was one of 24 spellers from California who earned his spot on the national stage in May. It was the first of 18 rounds. Nathan tried to stay calm as contestants began to be eliminated. “I focused on my breathing,” said Nathan in sharing his experience during the nation’s largest spelling bee. “I felt nervous being on stage with a live taping and all of the lights.” Nathan, who had won his local competition at Frank Wright Middle School with the word “precipice” and the countywide competition with the word “relentless,” kept an optimistic outlook as the competition proceeded, and he faced his first word. His journey to the national spelling bee began three years ago in fourth grade when he participated in the contest at Imperial Cross Elementary School. Even though he did not win, it sparked a desire to study harder over the next year and try again. “When the school shared that we would have a spelling bee, I wanted to just try it because it's a new experience,” Nathan said. “I really enjoyed it, and I've just always liked working with words.” With family support in studying word lists over the past three years, Nathan embraced preparing for spelling bees, culminating in his sixthgrade victory at the county level this year, earning him his spot in Washington, D.C. “My first time at Frank Wright I was kind of nervous,” Nathan said. “But then I studied every single night after my wrestling practice, and my dad quizzed me on one page of words, and we highlighted the ones we got wrong. Then the next day, my mom helped

Nathan Padilla, 12, of Imperial, is pictured with one of his spelling bee trophies. - Photo by Joselito N. Villero Summer 2026

LEFT: Nathan (center) shares his rewards with his mother and younger brother. - Photo by Joselito N. Villero RIGHT: Nathan is pictured during the Scripps National Spelling Bee. - Photos courtesy of the Padilla family quiz me on the ones that I got wrong, and we just kept going through the list.” For Nathan, his love for words stemmed from a love of reading alongside his 11-year-old brother, Nolan, and a home library of hundreds of books. He also studied official spelling lists provided for the local competitions and used other resources to study words like this year’s county-winning “relentless.” Disciplined commitment to his studying led to local victories. He reached the county level for both his fourth and fifth-grade years, representing Cross Elementary, and this year he won the county competition as a sixth-grader at Frank Wright Middle

School. “The school spelling bee wasn't televised at Frank Wright (Middle School), it was just in the library, no microphone and low stress,” Nathan said. “At the county, it was live-streamed throughout Imperial Valley and we were all on stage, so I felt a little more nervous. But then the national spelling bee, it was being televised all over the country, so that was pretty nerve-wracking.” Nathan’s English and social studies teacher, Melinda Williams, recognized his work ethic. ”Nathan is an exceptional and all-around amazing student,” Williams said. “He goes above and beyond in all he does. He was so deserving to represent all of Imperial Valley in the Scripps National Spelling Bee.” Frank M. Wright Middle School Principal Blanca Iñiguez expressed pride in Nathan’s determination. “Representing both Frank Wright Middle School and the Imperial Valley on the national stage is an accomplishment few

students achieve,” Iñiguez said. “Nathan's hard work, dedication, and commitment to learning have made our entire school community proud.” Nathan travelled to Washington, D.C. at the end of May with his family. The trip gave him the chance to meet contestants from all over the United States and Canada. Padilla also enjoyed exploring historic sites like the Lincoln and Jefferson Memorials at the National Mall and visiting the Washington Nationals’ baseball stadium. Baseball is a family love. In the Padillas’ CONTINUED | PAGE 27

Summer 2026

Forging a Path

By Kayla Guerrero On one recent day at Pioneers’ Museum, as a bright orange fire burned deeply in the center of the museum’s forge, Jacob Shafer and Cody Warburton worked together to maintain the desired heat level for their projects. As Shafer pumped more air into the fiery coals, Pioneers’ wooden blacksmithing shop on the museum’s grounds filled with a thin layer of smoke. As if alive, the shop sighed and released its smoky breath through the open windows and doors of the old building. The sharp metal clanking from Warburton’s steady, rhythmic hammering cut through the remaining smoke. Warburton and Shafer, both largely self-taught blacksmiths, are often found at Pioneers' practicing their craft. When they aren’t forging new tools, survival necessities, and personal

Blacksmiths Jacob Shaffer (left) and Cody Warburton forge their metal at Pioneers' Museum. - Photo by Kayla Guerrero

Summer 2026

Blacksmiths share their skills, passion

artwork, they assist the Pioneers' Museum in hosting blacksmithing classes, part of a series the museum has started to teach pioneer skills and crafts. Along with blacksmithing, sewing and leathermaking classes are in development. During the blacksmithing classes, Warburton and Shafer review the tools required for the class and then jump right into hands-on learning, where students grab their gloves and hammers to create something new. While the blacksmithing classes started as an experiment, Pioneers’ Museum Director Angela Herrera said she was pleased with the turnout. Her goal is to offer more classes so that those new to blacksmithing can continue to develop their skills. “It’s just a giant experiment right now because we didn’t know if people would fill the classes or not. I had a certain feeling that there’s a need for it,” Herrera

said, adding it’s important to share these skills so they are not forgotten from one generation to the next. Warburton picked up on forging about three years ago after speaking with a knowledgeable blacksmith. After three months, Warburton picked up an apprentice, Shafer. They have been blacksmithing and forging together ever since. “I decided I wanted to do forging, went and talked to a guy that knew a lot, and I guess I asked the right questions

Some of the items forged at the Pioneers' Museum blacksmith shop. - Photo by Kayla Guerrero because by the time I was done talking to him, he said, ‘There’s a forge sitting there in the corner, take it with you.’ Me and him (Shafer) have been hammering since,” Warburton said. “He’s right behind me with experience. He’s a really smart kid. It’s handy to have him around.” Shafer and Warburton have known each other for most of their lives as fellow

Ocotillo residents. However, Warburton does not claim residence in a single town. Instead, he views the entire desert as his home. He often moves between different areas depending on the time of year and his survivalist needs. Warburton has been self-reliant since a young age, which inspired him to learn blacksmithing. Warburton generates

income by selling his handmade items in the museum’s gift shop and working one-on-one with locals who need blacksmithing services. “I’m a nomadic survivalist. That sums it up for the most part. I’ve got my truck, I’ve got my dog, and that’s all I really need,” Warburton said. “I’ve made a decision. This is what I do for a living. Luckily for me, I can fall back on my survival skills. I know what roots to dig up and how to hunt and all that good stuff.” His lifestyle relies on his success in learning new skills. He encourages his students not to let the fear of failure deter them from learning a new skill, especially one that fosters self-reliance. At Pioneers’, Warburton continued hammering a metal rod until the tip was squared off and ready to be formed. After several rounds of hammering and reheating, he dropped the metal into its bath where it sizzled and popped slightly before settling. He pulled out an S-shaped hook and set it aside before working on the next piece. “You have to fail before you get it right. Generally, we learn to do stuff the wrong way before we learn to do it the right CONTINUED | PAGE 34

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Summer 2026

The under-construction 9/11 Memorial at the Imperial Valley Fairgrounds. - Photos courtesy of the Imperial Valley 9/11 Stair Climb Committee

Donating

Spirit

By Kay Day Pricola Rove Engineering, founded by El Centro natives Steven and Yessenia Eugenio in 2018, has quickly made a name for itself in the engineering and construction field, growing from two employees to a team of more than 250 as the firm engages in some of the most critical projects in the Valley. While that rapid rise to success is noteworthy on its own, it’s the Eugenios’ generosity in support of a special Imperial Valley project that adds a dimension to their story: honoring those who gave their lives to save others on Sept. 11, 2001. The Eugenios have donated their company’s resources to build the first

Summer 2026

Engineering firm supports 9/11 effort

and second phases of the memorial to the 343 firefighters who died on 9/11, which is being constructed on the grounds of the Imperial Valley Fairgrounds in Imperial. The project is being led by the Imperial Valley 9/11 Stair Climb Committee. In total, the company’s donated services saved the foundation over $100,000 and enabled the project to move forward. “Supporting the 9/11 memorial was never about the dollar value of the work. It was about respect, remembrance, and responsibility,” said Steven Eugenio, who is a member of the Heritage Foundation, which raises funds for projects at the fairgrounds. “The 9/11 memorial represents sacrifice, unity, and resilience,” he added.

Steven Eugenio of Rove Engineering. “All values that mean a great deal to me personally and professionally. When Rove saw the opportunity to contribute in a meaningful way using the skills and equipment we already have, it just felt like the right thing to do.” For the members of the 9/11 committee, seeing the project they’ve been working toward over the past

five years begin construction means everything. “He’s been a blessing to us,” said Tiffinie Macias, a founding member of the 9/11 Memorial Stair Climb and current committee president. “We wouldn’t be this far along without him.” The committee is a non-profit organization that grew out of an actual 9/11 stair climb event, organized and held annually to honor the firefighters of 9/11. The 9/11 memorial stands in a prominent spot on the north side of the Imperial Valley Fairgrounds. When completed, it will feature a brick grounds area that individuals can purchase and dedicate with an inscription. Inside the grounds will stand a wall dedicated to those who died saving others, and two towers, symbolizing the Twin Towers. The project will be built in three phases. The first phase included the groundwork, the foundation, and the actual construction of the wall. The second phase included pouring all of the concrete. The third phase is currently under design. The foundation was still raising funds for the first phase when Eugenio stepped in to help. Over two weeks in August 2025, the Rove Engineering team laid the groundwork and built the foundation, and hired a subcontractor to erect the wall. Rove also paid for all the materials and equipment to build the wall. In the end, the first phase of the construction project, valued at roughly $100,000, cost the foundation only $2,000 in contractor labor, said Macias, who also thanked Rove for the speed at which they

The Rove Engineering team works on the 9/11 Memorial. completed the work. “His crew worked so fast. They came in and put this wall up in two weeks,” she said, adding that Rove also installed a new flagpole over the memorial. Right before the start of the 2026 California Mid-Winter Fair, Rove engineering helped complete the second phase, helping to save additional time and dollars. By advancing the first two phases, the 9/11 committee can now focus its fundraising efforts on the third

phase, which includes building the towers section of the memorial. “It was truly an honor. Being part of a project like this is humbling,” Eugenio said of his work on the project. “You realize you’re not just paving or constructing something—you’re helping create a space in our community for reflection, education, and remembrance for generations to come.” This is not the first time Eugenio, CONTINUED | PAGE 33

Summer 2026

9/11

Stair Climb By Darren Simon

This September will mark the 25th year since the tragic events of 9/11 challenged the country’s resilience as nearly 3,000 people lost their lives, including 343 firefighters and nearly 100 other first responders. The Imperial Valley 9/11 Stair Climb Committee is planning to observe this solemn milestone by introducing new elements to its annual stair climb memorial event—now in its 13th year—at the Imperial Valley Fairgrounds in Imperial. “We are trying to make it bigger because this is such a significant year,” said board member Robert Amparano. “It takes a small village to get this done, but we are going to get it done.” This year’s event will be held on September 12 with gates to the grandstands opening at 6 p.m. The stair climb begins at 8 p.m. To memorialize the 25th year since 9/11, the event is expected to include various Summer 2026

Will memorialize 25 years since tragic day

memorial displays with photos and names of the fallen, a flag presentation by the U.S. Border Patrol Color Guard, speakers from the public safety sector and more. As in every year, the event invites participants from public safety and the community to climb the fairgrounds’ grandstands, replicating the stairs firefighters and first responders climbed in the twin 110-story World Trade Center buildings in New York City. Each participant will be presented with a special-edition lanyard featuring a photo of one of the first responders who lost their lives. “In essence, you will be completing the climb for that fallen first responder,”

Amparano said, adding there will be an alternate route available for those unable to climb the grandstands. Not only is this year’s event meant to honor those first responders who lost their lives, but also to commemorate the country’s 250th birthday. By honoring both, Amparano said, it is a way of highlighting the country’s strength. “It shows the strength and resilience that we can move on,” he said, pointing out that over the country’s 250 years, it has faced countless challenges from which it has risen and grown even stronger. For the 9/11 committee, making this event happen every year means a great deal. Committee member Matt Garcia was in junior high school on 9/11. He remembers wanting to help when he saw the events on television. His parents told him that one day he would have a chance to help others. He went on to

Images from past 9/11 Stair Climb events at the Imperial Valley Fairgrounds. - Photos courtesy of the Imperial Valley 9/11 Stair Climb Committee become a firefighter, first in the Imperial Valley and now with the Chula Vista Fire Department. But he still resides in the Valley and, for the last nine years, continues to serve on the committee. “It was a big change in our history books,” he said of 9/11. “It needs to be understood and remembered for generations to come. We need to remember and teach the younger generation about those who sacrificed all.” The stair climb began as an event to ensure the community never forgets 9/11 and remembers to honor and pay tribute to those who gave their lives trying to save others. Over the years, the stair climb has evolved into a fundraising event to support the construction of the 9/11 memorial at the fairgrounds. Funds also support scholarships for students pursuing public safety studies at Imperial Valley College and aid first responders facing hardships. “Today, the stair climb has become an event where we honor the sacrifice of those who gave all, inspire future

generations and ensure the lessons of 9/11 are not forgotten,” Garcia said. For those wishing to participate, early registration through September 11 is $30 and is available on the 9/11 Committee website at https://www.iv911.org/ registration. "We can't change what happened on 9/11, but we can choose how we honor

it,” said Tiffinie Macias, the stair climb committee’s president. “Every step climbed, every flag carried, and every person who shows up is a promise that their sacrifice still matters. We invite our entire community to join us. To remember 9/11, to live like 9/12, and to remind our local first responders that they never stand alone." 

Summer 2026

World Cup Valley feels

Soccer By Darren Simon Dressed in his U.S. soccer jersey, a Colombian team scarf around his neck, El Centro resident Atlay Gavidia applauded as Team USA scored its second goal during its World Cup game against Turkey in late June. Gavidia was watching the U.S. team’s third game on a large screen at the Imperial Valley Mall food court, joined by others who had either unexpectedly wandered in or had seen social media reports the mall would be hosting a watch party. In fact, the mall hosted a number of such events throughout the World Cup, bringing together residents from across the Valley who shared a love for soccer and excitement about seeing their teams win it all. Those interviewed said it was exciting that the United States was one of three countries, including Mexico and Canada, hosting the World Cup this year. It somehow made the games seem closer, fostering a deeper connection. “It really is a sense of unity,” said Gavidia, who pointed out he is a U.S. soccer fan first, but also a fan of Colombia, his family’s home country. “Watching the World Cup, you get to

The Ornelos family of El Centro and other Valley residents share in the joy and agony during a Mexico World Cup game at the Imperial Valley Mall.

Summer 2026

the fever and unity

learn about different countries—countries you didn’t even know about. You also get to enjoy each other’s company and the companionship.” While unity has its place, one question had to be asked of those interviewed— which team did they want to see win the World Cup? Most said they were rooting Imperial Valley World Cup soccer fans for both Team USA and Mexico, but in gather at the Imperial Valley Mall to watch the end, most said Mexico was their top Mexico play. - Photos by Joselito N. Villero team. At the time of this story, both teams were doing well, advancing from group the World Cup “because it brings the play to the “knockout” round and winning world together. It lets us forget about their first games at that level to advance some of the nonsense.” to the round of 16. Brothers, Jon Anthony Velasquez and Oscar Gonzalez of Heber was at the Ernest Rodriguez of Brawley, were also mall watching the U.S. game with his son, at the mall watching the U.S. game. Anthony. They’re such big soccer fans While they wanted to see Team USA they attended a World Cup game in Los win against Turkey (Team USA lost 3-2), Angeles—Bosnia-Herzegovina versus they were ultimately looking forward to Switzerland—as a birthday present for Mexico’s upcoming game in the knockout Anthony. round. “It’s just fun to watch and cheer for your “Soccer team,” said Anthony, who said his top means a lot in team is Mexico. When asked why, he the Imperial said his grandparents are from Mexico. Oscar said he enjoys

Valley,” Velasquez said. “I feel like it’s part of the culture in the Valley, part of the Hispanic culture. It’s a big source of pride in the World Cup and to watch Mexico.” When the day of that game arrived on June 30, World Cup fever ramped up a notch. Mexico fans filled the mall’s food court, showing support for their team and a sense of community. By the 21st minute of Mexico’s game against Ecuador, team Mexico had scored its first goal. The crowd jumped from its seats and applauded loudly. Ten minutes later, Mexico scored its second goal, and more cheers echoed through

the food court. Eric Hernandez of Calexico was on hand with his wife, Betina, her sister, Kristy Olmedo, also of Calexico, and Kristy’s 8-year-old daughter, Kamilla. Betina said, “I’m not a huge soccer fan, but it’s the World Cup, and we are representing Mexico because we are Mexican.” Her sister, Kristy, said, “I’m out for my daughter. She loves soccer and watches her favorite players.” When Kamilla was asked which player is her favorite, she didn’t hesitate— international superstar Ronaldo, who

plays for Portugal. Like many interviewed, Eric said he enjoys the World Cup because it brings people together. He added, “It’s a good way to forget the bad stuff going on. It lets you focus on things that make you happy, and not the sad stuff.” Fatima Villicana of El Centro was watching with Julianna Abundis of Imperial, both in their Mexico team jerseys. “The fact that it’s Mexico—that really hits,” Villicana said. “Even if you are not into soccer, (it’s) the World Cup and CONTINUED | PAGE 35

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Celebrating 250 years

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VALLEY AGRICULTURE AND BUSINESS | setting.” More than that, it is an extension of COLAB’s mission to ensure dialogue continues across sectors in support of the economic engines driving the Valley’s economy, she explained. “It’s hard to solve problems or plan for the future if people aren’t talking to one another,” Trimm said. “Events like the COLAB breakfast create a space where community members can hear different perspectives, learn about important local issues and engage directly with decision makers.” She added, “Whether the topic is water, economic development, public services, or infrastructure, these conversations help keep people informed and encourage collaboration on the challenges and opportunities facing our region.” This year’s event began with an opening welcome from COLAB President Karin Eugenio, chair of the Imperial Irrigation District Board of Directors, presents during the Christian Sanchez. He thanked his Imperial Valley Coalition of Labor, Agriculture and Business annual breakfast. board and COLAB committees for their commitment to serving the Valley. “These individuals volunteered their time and expertise to help guide our Engaging in a organization and serve as a voice for the Imperial Valley community and the conversation business community,” Sanchez said. on the Valley's “Their leadership and commitment are what allow COLAB to continue leading issues advocating for a strong future for our region.” He also thanked the representatives members to break bread and have a By Darren Simon from the Board of Supervisors and the IID conversation about vital local issues. for their service. This year’s COLAB breakfast was held For 28 years, the Imperial Valley “Public service is not always easy, June 18 and included presentations by Coalition of Labor, Agriculture and and the responsibility that came with both the Imperial Irrigation District Board Business has served as a voice for each elected office is significant,” he said. of Directors and staff, led by IID Chair of those sectors, advocating for policies “We appreciate your willingness to lead, Karin Eugenio, and the county Board of that support local businesses on critical engage with the public, and help to Supervisors, led by Chair Peggy Price. issues such as water, energy, workforce shape the future for the Imperial Valley Shelby Trimm, COLAB’s executive development, and infrastructure. community.” director, said of the annual breakfast Throughout those years, COLAB Following the welcome, IID Chair Karin event, “It provides attendees with a has held its annual breakfast to bring Eugenio presented the district’s leading chance to hear directly from local leaders together businesses, elected officials, issues. and ask questions in an open-forum agency representatives, and community

COLAB Event

Peggy Price, chair of the Imperial County Board of Supervisors, talks during the COLAB breakfast. - Photos by Joselito N. Villero

Summer 2026

| VALLEY AGRICULTURE AND BUSINESS “In 2026, we mark 125 years since water first reached the Imperial Valley from the Colorado River; 115 years since IID was organized; 90 years of IID power service and a real favorite, 60 years of Dippy Duck,” Eugenio said. “These milestones tell one continuous story.” She added, “Our responsibility today is to maintain that foundation and prepare it for the next generations.” Eugenio shared pivotal goals for IID, including efforts to reduce energy costs through several steps, such as returning $48 million in energy savings to customers this summer and expanding access to energy-payment and emergency assistance. On the water side, she highlighted IID’s efforts, in partnership with growers, to conserve water in support of the Colorado River, as well as its ongoing efforts to protect the Valley’s water rights. She noted that the Department of Interior’s efforts to develop the next set of operating guidelines that will manage the river must recognize the Valley’s water rights. “Those rights are the foundation of Imperial Valley agriculture, our communities and our economy,” Eugenio said. Imperial County Board of Supervisors Chair Peggy Price spoke on the county’s effort to support responsible economic growth in the Valley. “This is an exciting moment. We continue to build upon our proud agricultural heritage while positioning ourselves to capitalize on emerging opportunities in energy, technology, infrastructure, workforce development, and economic growth,” she said. Price spoke of Lithium Valley—the effort to extract lithium from groundwater near the Salton Sea--as an example of responsible and possibly transformative growth. “Our goal is simple,” she said. “Create new economic opportunities, ensure the benefits, stay right here in Imperial County, and build a stronger future while preserving the agricultural heritage and community values that define our region." “Lithium Valley creates limitless horizons, and it's much more than just lithium,” Price added. “Imperial County has the opportunity to support an entire ecosystem that includes geothermal energy, critical-mineral processing, advancing manufacturing, battery supply chains, recycling, and research and development.” The presentations from IID and the county were followed by a series of questions from the COLAB membership, addressing water, power, and economic development issues. COLAB members said having the chance to interact with IID CONTINUED | PAGE 38

Summer 2026

VALLEY AGRICULTURE AND BUSINESS |

A Valuable Broccoli noted as

Crop

By Blake Nelson Mike Mohamed of Double M Ranches in Brawley has grown broccoli as one of his staple vegetable crops since 1987. For Mohamed and many other Imperial Valley growers, broccoli is one of those solid, consistently profitable crops that has helped make the desert Southwest region and the Imperial Valley the nation’s leading winter vegetable producer. If anyone in the country is eating broccoli during the winter, it is a safe bet it came from the Valley. “I’m a smaller player, so I feel extra demand for broccoli,” Mohamed said. “We may not be expanding our acreage, but for us, it remains a staple.” It is the consistent success of broccoli that has made it the Valley’s top vegetable crop, according to the 2024 Imperial County Crop Report released by the Imperial County Agricultural Commissioner’s office. The 2024 Crop Report is the most recent edition; the 2025 report is expected later this year. Overall, among Imperial Valley commodities, broccoli ranked third behind cattle

Summer 2026

consistently strong Valley crop

and grass crops, which historically have always led Valley agricultural production. But broccoli jumped from sixth place in previous reports to third among all commodities. Broccoli’s gross value was almost $135 million, grown on 11,000 harvested acres, indicating growth at a time when other crops experienced declines in value and acreage, largely due to factors outside local control related to supply, demand, and economics. Local farmers have different theories about why broccoli’s value has been on the rise in recent years, but it’s fair to say a number of factors, including acreage, market prices, yields, weather, and supply, all play a role. Increased individual and commercial demand for this nutrient-dense, affordable crop is among those factors. For farmers with the Imperial Valley Vegetable Growers Association (IVVGA), a non-profit, member-driven organization dedicated to maintaining and improving the viability of the produce industry, broccoli remains an important crop today due to its crossfunctionality. For example, due to consumer demand, it promotes sales of other crops. “In recent years, if you want to move other crops, broccoli is often part of the deal, which could be one of the reasons it’s getting more attention,” said Scott Howington of Oasis Farm Inc., who is also an IVVGA past president and current board member. “Broccoli is not a niche. It’s a market staple.” Shelby Trimm, IVVGA executive

- Photos courtesy of McConnell Ranch director, further explained that broccoli is often an anchor for retailers and shippers because of its consistent consumer demand, and, for that reason, it can become part of contracts to move other crops. Howington’s organization contracts Lakeside Organic Gardens in El Centro to farm up to 200 acres of broccoli in the desert each season. He doesn’t plan to expand his acreage soon but will continue to prioritize broccoli because it is important to the pre-packaged salad kits sold in grocery stores. Howington’s broccoli is sold from Southern California to Maine. In the winter, it travels as far north as Canada. Fresh, frozen, or ready-made packaging, the demand for Imperial Valley broccoli results in sales in major North American markets. Part of that success may be attributed to broccoli’s health benefits. Broccoli is a nutrientdense vegetable that's rich in vitamins, minerals, and fiber. “The increasing number of healthconscious consumers is a big help to the broccoli business in the Imperial Valley,” said Mohamed, also an IVVGA member.

| VALLEY AGRICULTURE AND BUSINESS At one point, Mohamed’s broccoli acreage reached 1,800, but in recent years it has settled at around 250 acres. He attributes the decline in acreage to labor challenges and an increase in Mexico’s broccoli crops. Despite some challenges, he is still making a profit on broccoli. According to Mohamed, many local farmers are also setting aside fields for broccoli seed production and are seeing their broccoli seeds sold as far as Asia. “My focus is on farm fresh crowns and florets, but considering the variety of benefits in growing broccoli, I’m not surprised to see growers prioritizing it,” Mohamed said. John Higginbottom, with Taylor Farming, is beginning his sixth season as the head grower at McConnell Ranch in rural El Centro, managing a crop rotation that includes broccoli as a key crop. The McConnell Ranch organization, led by Paula McConnell Pangle, an IVVGA member, has grown broccoli since the 1970s. This season, Higginbottom will oversee 400 to 450 acres of organic broccoli across the Imperial Valley. The crop will be marketed in multiple fresh formats, including packaged options such as party planners. “We grow broccoli because it is profitable, and mutually beneficial to farmers and consumers,” Higginbottom said. “Its tolerance and versatility as a rotational crop promotes healthy soil in the fields and its high vitamin content promotes sales.” As Higginbottom suggested, broccoli is also a friend to growers in the field. As it grows, broccoli mines the soil, drawing available nutrients, such as nitrogen, phosphorus, and calcium, which promote healthier soil for itself and surrounding crops. It also returns nutrients to the soil as it decomposes, supporting the health of future crops. When used in crop rotation with unrelated crops, planting broccoli can also help break pest and disease cycles. As a winter crop, broccoli has a limited growing window. The Imperial Valley’s mild winters are conducive to a healthy crop each spring. While a late-season heat wave can damage broccoli plants during the flowering and head-formation stages, broccoli is generally tolerant. “Every crop prefers the best soil possible, but broccoli can still produce a successful harvest planted in more marginal soil,” Higginbottom said. “This trait also creates more space for easier crop rotation and access for automated equipment to work between the lines for weeding and other tasks.” It seems to local farmers that planting broccoli is an advantage for every field, no matter what purpose it serves. “Broccoli will be a cornerstone of the Imperial Valley’s agriculture industry for the foreseeable future,” Howington said. “My farm, colleagues and the IVVGA value the benefits this crop provides us professionally and respect its continued demand in the marketplace.” 

Imperial Valley Museums

Summer 2026

VALLEY AGRICULTURE AND BUSINESS |

Farm Smart

Events  This 2025/2026 School year, Farm Smart reached over 11,000 participants in both onsite and offsite programming.  This Past Year, Farm Smart (Imperial Valley) piloted a program called Farm Forward STEM where students got to explore different advancements in technology in the agriculture field. These pilot programs allowed students to see first-hand how new technology such as improved irrigation, drones, and robots are being used for more efficient practices. Students got to see demos of our automated weeding robot using AI to differentiate weeds from plants, and how they use arm like hooks to remove the weeds. They also learned about drone safety before learning to fly drones through a series of obstacles.

Summer2026 Spring 2026

This past February we celebrated the 25th Anniversary with Free Community Events.  During the remaining summer months of 2026, Farm Smart will be visiting all libraries in Imperial County including Salton City.  Open booking for October – December will start on August 24th at 8 a.m.  September will be our 9th Annual “Read with a Farmer.”  November 6th will be our CARES Fall Festival (For families with children with special needs). 

KID WIsE Imperial Irrigation District:

Burrowing Owl Conservation Program Entries from Imperial Valley Schools

Student: Samantha Lara Teacher: Mrs. Robles

Student: Sebast i an Flores Teacher: Mrs. Travi Trav i s

Student: Ari Ar i ana Morales Teacher: Mrs. Terrazas

Student: Alma Gomez Teacher: Mrs. Zamora Summer 2026

-Photos from El Centro Parks and Recreation Department

Calendar of Events July 25 Independence from Hunger Walk/ Run 5:30 a.m. El Centro Grocery Outlet www.facebook.com/ elcentrogroceryoutlet

July 25 Sip of Julian (21+) 11:30 a.m. - 5 p.m. 2129 Main St., Julian Julian Chamber of Commerce www.visitjulian.com

The information included in the print version of Imperial Valley Alive! is what was available by publication deadline. Visit our calendar online at www.imperialvalleyalive.com and submit your event information.

6 - 9 p.m. Old Post Office Pavilion, 1598 Main St., El Centro City of El Centro www.facebook.com/ elcentroca

Collective Grand Opening 12 p.m. 607 Main St., El Centro www. raisinghopecollective. com

July 31

August 8

End of Summer Hawaiian Luau 5 - 8 p.m. 125 S. Brawley Ave., Brawley Boys & Girls Club of Imperial Valley www.facebook.com/ bgciv

July 30

August 1

Nights of Melody

Raising Hope

Anza-Borrego Under the Stars 8:30 p.m. Anza Borrego Desert State Park Anza Borrego Foundation theabf.org

August 22 2nd Annual Julian Brewfest (21+)

-Photo courtesy of Calipatria Foundation 12 - 4 p.m. Nickel Beer Company, 1485 Hollow Glen Rd., Julian Julian Chamber of Commerce julianbrewfest.com

August 29 End of Summer Bash 9 a.m. - 2 p.m. Sunbeam Lake, Seeley IID & Imperial County https://www. facebook.com/ ImperialCntyCA

September 5 Crossroads Vintage Market

Summer 2026

9 a.m. - 2 p.m. 21976 Highway 79, Santa Ysabel www.visitjulian.com

September 12 IV 9/11 Memorial Stair Climb 25th Anniversary 6 p.m. IV Fairgrounds www.iv911.org

September 12 Anza-Borrego Under the Stars 7:30 p.m. Anza Borrego Desert State Park Anza Borrego

Foundation theabf.org

September 17 Holtville Farmer's Market & Street Fair and Movie in the Park 5:30 - 8:30 p.m. 151 W. 5th St., Holtville CA City of Holtville https://www.holtville. ca.gov

September 25 Annual Combo Auction 6 p.m. Stockmen's Club

Boys & Girls Club of Imperial Valley www.facebook.com/ bgciv

Holtville Farmer's Market & Street Fair and Trunk or Treat 5:30 - 8:30 p.m. 151 W. 5th St., Holtville CA City of Holtville https://www.holtville. ca.gov

September 25 - 27 3rd Annual Jacumba Breakdown 44500 Old Hwy 80, Jacumba Hot Springs www.jacumba.com

October 17 Fiesta de los Muertos 5 - 9 p.m. Downtown Imperial City of Imperial

October 15

imperial.ca.gov

October 17 - 18 Borrego Days Desert Festival 10 a.m. - 6 p.m. Christmas Circle Community park, Palm Canyon Drive, Borrego Springs, CA Borrego Springs Chamber of Commerce www.borregodays.com

RECURRING EVENTS Yuma's Friday Munchies Food Trucks

Jacumba Bathhouse Bazaar

Every Friday 6 - 10 p.m. Yuma County Fairgrounds 2520 E. 32nd St., Yuma AZ

First Saturday of Every Month 10 a.m. - 2 p.m. The Old Bathhouse, 44450 Old Hwy 80, Jacumba Hot Springs 

Check us out online www.imperialvalleyalive.com

Pioneers' Museum Center of the 373 Aten Rd., Imperial, Ca. World in Felicity 92251 Ph: 760-352-1165 "Museum of Hours: Tuesday – History in Granite¨ Saturday 10 a.m. – 4 p.m. Sunday 12 p.m. – 5 p.m. Cost: General Admission . . .$10 Students/Active Duty/Senior Citizens. . . . . . . . . . . . . . . . . . $5 Children under 5. . . . . . . . FREE Contact the museum for summer hours. Website: pioneersmuseum.net

Imperial Valley Desert Museum

11 Frontage Rd., Ocotillo, Ca. 92259 Ph: 760-358-7016 Open: Wednesday – Sunday 10 a.m. – 4 p.m. Cost: General Admission . . . $5 Website: ivdesertmuseum.org

History of Humanity / The Church / Maze of Honor Center of the World Plaza, Felicity, Ca. 92283 Ph: 760-572-0100 Open: Nov 1 – April 30 (Guided Tours) Daily – 10 a.m. – 5 p.m. MST May 1 – Oct 31 (Self Guided Tour) 7 a.m. – 7 p.m. Costs – Include Parking Adults . . . . . . . . . . . . . . . . . . .$10 Children . . . . . . . . . . . . (5-12) $5 Children (Under 5) . . . . . . FREE Website: Historyingranite.org

Summer 2026

Dove

Season

IV tradition returns with bang on Sept. 1

The sounds of shotguns as dawn breaks on the opening day of dovehunting season are familiar ones to Imperial Valley residents. Local fields have long drawn dove hunters from inside and outside Imperial County and are highly ranked in publications, such as Western Outdoor News (wonews.com). The first phase of the 2026 season opens on Monday, Sept. 1. It runs through Sept. 15 and resumes from Nov. 14 to Dec. 28. Dove hunting in the Imperial Valley has been a tradition for ages. It is also important for wildlife research. Wildlife biologists use bands to mark some birds for research, and the California Department of Fish and Wildlife asks hunters to report banded birds to www.reportband.gov 

MOURNING DOVE Tail tapered to point. Tan buffy body with dark spots on back.

WHITE-WINGED DOVE White on top leading edge of wing. Uniformly tan buffy body. Two-tone squared or fan shaped tail with narrow white outer band. EURASIAN COLLARED-DOVE Black ring around neck. Larger than mourning dove. Uniformly tan buffy body.

Visit: wildlife.ca.gov/hunting/upland-game-birds for more information or use the QR code to view regulations.

Borrego Desert Festival

Days

- It's a tradition!

Did you know the desert has seasons? Hot in the summer where life slows down to a crawl, then fabulous from October to mid-May. And when the weather cools the community roars back to life with our first major event, the Borrego Days Desert Festival. Started in 1966, business owners and residents saw an increasing number of visitors from other states coming to Borrego Springs to escape the cold winter and enjoy the beautiful desert sunshine. With these visitors (nicknamed snowbirds) came economic growth, tourism and a lively atmosphere felt by all. Community leaders quickly realized how important the

Summer 2026

snowbirds were to the area and felt that a season opening festival welcoming snowbirds and visitors back to Borrego Springs was the perfect way to officially launch the new season. This year marks the 60th Annual Borrego Days Desert Festival, a family friendly weekend held at the iconic Christmas Circle celebrating six months of perfect desert weather. Produced by the Borrego Springs Chamber of Commerce and Welcome Center, attendees enjoy two days of live entertainment, car show, adult beer garden, crafts, artists, food, kids zone and lots of surprises. So join us for Borrego Days and let the season begin! 

For more information visit

BORREGODAYS.COM or please scan our QR code:

Borrego Days: Saturday Oct. 17th 10am-6pm & Sunday Oct. 18th 10am-3pm

BEST CONTINUED FROM | PAGE 7

living room is a picture of Babe Ruth with the quote, “Never let the fear of striking out get in your way.” It is a message that Nathan’s parents use to encourage Nathan and his brother to work hard to achieve their goals. “We tell them to never let fear obstruct your way,” said Margie Padilla, Nathan’s mother. “For Nathan, even if he did not win at the more advanced contest levels, every year he was still

motivated to study harder and try again.” Though Nathan did not win the national spelling bee (his missed word was “Aesculapius”), the experience inspired him to study even harder and try new learning techniques, so that he can return next year. Nathan’s parents are on board to support his dreams. “We support him, no matter what he decides to do, because he does a lot of things—he does band, he does wrestling, and then the spelling bee,” Margie said. “Preparing for the spelling bee taught him a lot of character, because of the time management. Even when he was tired, we still managed to squeeze in 30 to 40 minutes of studying per day.” As Nathan looks to the far future, he is hopeful his love of words will translate to a future in the medical field, inspired by his father, a pharmacist, whose knowledge of medical terms has helped Nathan with his studying. “I want to be a doctor when I grow up, and my dad is a pharmacist, so he explains a lot of terms to me while we study,” Nathan said. “When I was young, I didn't really understand those terms, and as I was learning what they mean, it just opened up a whole new world of a whole bunch of words to me, and it is an amazing experience.” 

Images from the Padillas' family trip to Washigton, D.C., for Nathan's national spelling bee competition. - Photos courtesy of the Padilla family

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Valley's Eateries

Imperial Valley's homegrown restaurants offer lots of tasty choices

American Food Back To Eden 1905 Bar & Grill $$ 1500 N. Imperial Ave., Imperial, CA 92251 760-919-5558 http://bit.ly/3ZUpnJ2 2GO SALADS $ 210 E. Cole Blvd #5, Calexico, CA 92231 760-618-9120 https://bit.ly/30Jk7LT Alamorio Country Store $ 860 CA-78, Brawley, CA 92227 (21 & Older) 760-344-7521 Applebee's Grill & Bar $$ 2421 Cottonwood Dr, El Centro, CA 92243 760-353-8311 www.applebees.com Auntie Anne's $ 1497 Adams Ave, El Centro, CA 92243 760-996-6282 auntieannes.com

Summer 2026

Juice $ 616 Main St, Ste#4 Brawley, CA 92227 https://bit.ly/46UCFXh

Brickhouse Deli 447 W. Aten Rd, Imperial, CA 92251 760-592-4352 www.bhdeli.co

Broken Yolk Café 3049 N. Imperial Ave., El Centro, CA 92243 760-352-9655 https://bit.ly/35Vk5A9

Buffalo Wild Wings $$ 510 Danenberg Dr, El Centro, CA 92243 760-337-9481 www.buffalowildwings.com Burgers & Beer $$ 260 N. Imperial Ave., El Centro, CA 92243 760-353-4431 https://bit.ly/3h44J1n Cafecito Bar $ 157 N Plaza St, Brawley, CA 92227 760-262-3257 https://bit.ly/3vnd3nt Chili's Grill & Bar $$ 3303 S. Dogwood Rd, El Centro, CA 92243 760-352-2116 www.chilis.com

Brownie’s Diner $$ 990 Main St, Brawley, CA 92227 760-344-2938 https://bit.ly/3cP5Ct7

China Palace Steakhouse $$$ 1075 Adams Ave, El Centro, CA 92243 760-353-1510 https://bit.ly/2TFOTSy

Buckshot Deli & Diner $$ 8120 CA-111, Niland, CA 92257 760-359-0595 https://bit.ly/3jrInbX

Cluck-It $$ 129 S 6th St, Brawley, CA 92227 760-550-6222 www.instagram.com/cluckit760

DQ Grill & Chill Restaurant $$ 3063 N Imperial Ave. El Centro, CA 92243 www.dairyqueen.com Denny's $$ 1445 Ocotillo Dr, El Centro, CA 92243 760-352-2576 www.dennys.com Denny's $$ 3403 Dogwood Rd. El Centro, CA 92243 760-337-9023 www.dennys.com Famous Dave's $$ 3103 S. Dogwood Ave, El Centro, CA 92243 760-352-9044 https://bit.ly/3iPxIsf Farmer Boys $$ 1532 Cruickshank Dr, El Centro, CA 92243 760-336-0227 www.farmerboys.com Foster Freeze $ 130 N. 5th St, Brawley, CA 92227 760-344-7566 https://fostersfreeze.com Habit Burger $ 2335 S. 4th St, El Centro, CA 92243 760-997-7805 www.habitburger.com

Locally Owned

$10 & under per person

Beer/Wine only

$20 & under per person

Full Bar

Over $20 per person

Hope Café and Creperie $ 605 E 2nd St, Calexico, CA 92231 760-890-5259 https://bit.ly/3zyZAXd Hope Café and Creperie $ 1027 W State St. El Centro, CA 92243 442-283-5092 hopecafeelcentro.com Hot Rods & Beer $$ 235 West E 5th St, Holtville, CA 92250 760-356-9900 hotrodsnbeer.com

Humble Farmer Brewing Co. 116 S. Imperial Ave Ste C, Imperial, CA 92251 760-545-0037 humblefarmerbrewing.com

IHOP $$ 2362 S. 4th St, El Centro, CA 92243 760-352-1100 www.ihop.com

Jersey Mike’s Subs 1002 N Imperial Ave. EL Centro, CA 92243 442-231-8093 www.jerseymikes.com

Junior's Café $ 1791 Adams Ave, El Centro, CA 92243 760-353-9556 https://bit.ly/3cP2oG5 Maranatha Steakhouse $$ 612 S. J St, Imperial, CA 92251 760-355-0777 https://bit.ly/2ZaBkx2

Menchie’s 508 E Danenberg Dr., #7 El Centro, Ca., 92243 760-970-4820 www.menchies.com

Panera Bread $$ 2321 S. 4th St, El Centro, CA 92243 760-332-6499 www.panerabread.com

Pepper Grind Coffee $ 1560 Pepper Dr, El Centro, CA 92243 https://bit.ly/3j3jcxd Rabb Slabs Bbq $$ 496 W. State, El Centro, CA 92243 760-970-4867 bit.ly/3y1aquf Red Feather Off-Road Market & Cafe $ 1182 N. Imperial Hwy, Ocotillo, CA 92259 760-358-7389 https://bit.ly/3vwXwvY Saltcedar Barbecue $ 1111 Yourman Rd, Heber, CA 92249 619-724-8162 Saltcedarbbq.com Shake & Wake $ 1490 N. Imperial Ave, El Centro, CA 92243 442-283-5100 https://bit.ly/3EalJfZ Sizzler $$ 707 N. Imperial Ave, El Centro, CA 92243 760-353-3780 http://www.sizzler.com Sonora Fusion $$$ 560 W State St, El Centro, CA 92243 760-693-5069 https://bit.ly/3wLozVP

The Burger and I 595 W. Main St., Brawley, CA 92227 760-550-6031 bit.ly/3OqulpV

The Original Town Pump Steakhouse $$ 200 W Main St., Westmorland, CA 92281 760-344-3663 https://bit.ly/3wLlvch The Spot $ 134 Main St, Calipatria, CA 92233 760-354-2005 https://bit.ly/40kVCO5 Tropical Delights $$ 219 W E St, Brawley, CA 92227 (760) 344-5051 https://bit.ly/3rakIPW Valley Vida $$ 1560 Ocotillo Dr. Ste C El Centro, CA 92243 442-271-4103 https://valleyVida.com Vibras Healthy Nutrition $ 136 N Plaza, Brawley, CA 92227 760-679-6277 https://bit.ly/41c6hfm

Wingstop $ 1497 Adams Ave, El Centro, CA 92243 760-558-8838 wingstop.com

Fortune House $$ 1627 W Main St, El Centro, CA 92243 760-352-3888 https://bit.ly/3vrsZzu

Asian Cuisine

Fujisan Sushi $$ 1560 Ocotillo Dr Suite O, El Centro, CA 92243 760-970-4436 www.fujisaniv.com

BB Hawaiian BBQ $$ 775 Danenberg Dr, Ste 104 El Centro, CA 92243 (760) 556-0582 Chef Lee's Express $ 1049 N. Imperial Ave, El Centro, CA 92243 760-693-5555 https://bit.ly/3xx5M0q Chi+Mac $$ 330 Wake Ave El Centro, CA 92243 760-353-0203 bit.ly/40zTMcC China Inn Restaurant $$ 461 W Main St, Brawley, CA 92227 760-344-1038 https://bit.ly/3xlMI4W China Palace Restaurant $$ 1075 Adams Ave, El Centro, CA 92243 760-353-2798 https://bit.ly/3wFTh2y Fortune Garden $$ 3309 S. Dogwood Rd, El Centro, CA 92243 760-352-9888 https://bit.ly/3iJn6uQ

If you are interested in enhancing your restaurant's listing, contact Bill Amidon at Reliance Public Relations, Inc., 760-693-5330.

Golden Dragon $$ 928 Imperial Ave. Calexico, CA 92231 760-890-0066 Helen’s Family $$ 308 Tangerine Dr. El Centro, CA 92243 760-592-6962 helensfamilyvietfood.com K Sushi Bar & Grill $$ 416 S. J St, Imperial, CA 92251 760-355-4440 https://bit.ly/3zyKbWT Khan Korean BBQ $$ 330 Wake Ave, El Centro, CA 92243 760-353-0202 https://bit.ly/3gy1hwY Komaki Sushi & Sea Food $$ 1133 Main St., Brawley, CA 92227 760-623-1033 https://bit.ly/3q5qyWB

Sushi Park $$ 330 Wake Ave, El Centro, CA 92243 760-352-2377 https://bit.ly/3gB9uze

Kotori Japanese Food $$ 300 E Cole Blvd, Calexico, CA 92231 760-768-8540 https://bit.ly/3zHPbZE Lucky Chinese Restaurant $$ 500 S. 4th St, El Centro, CA 92243 760-352-7680 www.luckyrestaurant.com Los Ce-B-Ches $$ 1074 E Coles Blvd Ste 7, Calexico, CA 92231 442-270-1402 https://bit.ly/35ps9sy Mah’s Kitchen $$ 290 N. Imperial Ave., El Centro, CA 92243 760-352-8713 https://bit.ly/3q4OF3w

Sushi Spot $$ 115 North Imperial Ave. Ste F-G, Imperial, CA 92251 760-355-0441 https://bit.ly/39JEYUl Volcano $$ 445 E. Main St, El Centro, CA 92243 760-337-9105 volcanoelcentro.com The Thai Bistro $ 775 E. Danenberg Dr. Ste. 105 El Centro, CA 92243 (760) 592-4611 exoticthaibistro.com

Unni Korean Food $ 582 Adams Ave, Poke & Noodle Japanese Cuisine $$ El Centro, CA 92243 760-970-4121 799 E. Danenberg Dr, https://bit.ly/41xhJlA El Centro, CA 92243 760-337-9208 Wongs Kitchen $ https://bit.ly/2UccQkB 102 W 5th St, Holtville, CA 92250 Sushi & Noodle $$ 760-791-3227 800 N. Imperial Ave, El Centro, CA 92243 442-283-5075

Italian Food

Sushi & Noodles $$ 630 S Brawley Ave, Unit #6, Brawley, CA 92227 760-623-1361 https://bit.ly/3E6JANF

Assaggio Ristorante Italiano $$ 538 E St, Brawley, CA 92227 760-344-9750 https://qrco.de/Assaggio

FREE Large drink WITH THE PURCHASE OF A CHIMICHANGA Valid thru October 15, 2026 Summer 2026

Chuck-E-Cheese $$ 803 E. Danenberg Rd, El Centro, CA 92243 760-352-4785 www.chuckecheese.com George’s Pizza $$ 116 W 5th St, Holtville, CA 92250 760-356-1192 https://bit.ly/3cPgc3A Grasso's Italian Restaurant $$ 1902 Main St, El Centro, CA 92243 760-352-4635 https://bit.ly/3gAvSd5 Inferno $$ 505 Main St, Brawley, CA 92227 760-344-7744 https://bit.ly/3B7d1gH Johnny Carino's $$ 3203 S Dogwood Ave, El Centro, CA 92243 760-337-9588 www.carinos.com

Mozzarelli Artisan Bistro $$ 123 W Barioni Blvd, Imperial, CA 92251 760-545-0222 https://bit.ly/3b0Ctdd

Summer 2026

Briseida's Kitchen $$ 741 Cesar Chavez Blvd, Calexico, CA 92231 760-618-9180 https://bit.ly/3b2oeod

Round Table Pizza 508 E Danenberg Dr.,#6 El Centro, Ca. 92243 760-970-4801 roundtablepizza.com

Cabos Modern Kitchen $$ 201 N. Imperial Ave, El Centro, CA 92243 760-693-5393 bit.ly/3WxXoMu

Mexican Food

Cachanillas Tacos & Cheves $$ 1101 Paulin Ave., Calexico CA 92231 760-890-0121

Antojitos Como En Casa $$ 841 W. Main St., El Centro, CA 92243 442-271-4016

Antojitos Como En Casa $$ Mangiamos 425 Desert Gardens Dr., Pizza $$ 1802 N. Imperial Ave. Ste. C El Centro, CA 92243 760-482-5621 El Centro, CA 92243 442-231-8293 antojitoscomoencasa.com pizzaelcentro Mona Lisa Cocktails & Cuisine $$$ 2393 CA-86, Imperial, CA 92251 442-258-3350 https://bit.ly/45pGYrn

Birrieria y Menuderia Guadalajaras $ 845 Imperial Ave, Calexico, CA 92231 760-890-5181 https://bit.ly/3cNjmoc

Asadero Neighborhood $$ 220 W Birch St. Calexico, CA 92231 760-357-0890 https://bit.ly/39LddL2

Cardenas Markets $$ 1620 N. Imperial Ave, El Centro, CA 92243 760-482-0139 www.cardenasmarkets.com

Cilantros La Taqueria $ 643 S 4th St Ste 1, El Centro, CA 92243 760-693-5337 https://bit.ly/3gBgdJu D’Lupita's Restaurant $$ 336 W 5th St, Holtville, CA 92250 760-356-7100 https://bit.ly/3gwwvo5 D'Poly Taco, Grill & Beer $$ 1573 W. Main St, El Centro, CA 92243 760-970-4243 https://bit.ly/35vdKLw El Cañon $ 625 Main St, Brawley, CA 92227 760-344-2411

Celia’s Restaurant $$ 1530 Adams Ave, El Centro, CA 92243 760-352-4570 https://bit.ly/3q4ZFxQ

El Chochis Snacks & Salads $ 1065 Main St, Brawley, CA 92227 760-790-8242 https://bit.ly/3K9LdzB

Chilibertos Tacos & Breakfast $$ 717 Imperial Ave., Calexico, CA 92231 760-890-5415 http://bit.ly/429h90Y

El Lagunero Restaurant & Bar $$ 460 Holt Ave. Holtville, CA 92250 760-756-3005

El Menudazo $ 548 Broadway #C, El Centro, CA 760-970-4940 bit.ly/3n8dezl

Jalisco's Bar & Grill $$

El Merendero $$ 1702 N Imperial Ave, El Centro, CA 92243 442-283-5014 https://bit.ly/3GdMxxW

https://bit.ly/3nhTvsZ

El Zarape $$ 139 S. Imperial Ave, Imperial, CA 92251 760-355-4435 https://bit.ly/3gCuPrP Flautas & Sopes $ 1622 S 4th St, El Centro, CA 92243 442-283-5090 www.flautasysopesusa.site Flautas & Sopes $$ 1531 Ford Dr, El Centro, CA 92243 760-336-0825 www.flautasysopesusa.site Flautas & Sopes $ 715 Cesar Chavez Blvd, Calexico, CA 92231 760-357-0655 www.flautasysopesusa.site Hacienda Market & Snack Bar $ 941 K St, Brawley, CA 92227 760-344-5542 https://bit.ly/3b0ILJR Holtville Taco Shop $ 404 E 5th St, Holtville, CA 92250 760-356-5756 www.holtvilletacoshop.com

844 N. Imperial Ave, El Centro, CA 92243 760-353-2515

Johnny's Burritos 490 D St., Brawley, CA 92227 760-344-0961 https://bit.ly/3cJkERa

Johnny's Burritos 301 Wake Ave., El Centro, CA 92243 760-353-0963 https://bit.ly/3cLY2Qb

Johnny's Burritos 105 S. Imperial Ave., Imperial CA 92251 760-355-0962 https://bit.ly/3vzAxAh

El Jumping Bean Taqueria $$ 1050 South Brawley Avenue, #103 Brawley, CA 92227 760-623-7030 eljumpingbean-taqueria.com

La Fuente Restaurant $ 737 Emerson Ave, Calexico, CA 92231 760-357-5760 https://bit.ly/2ZcppyX

Los Cerritos Restaurant $ 411 E 5th St, Holtville, CA 92250 760-756-3097 https://bit.ly/35yM1t9

La Resaca $$ 143 S. 6th St, El Centro, CA 92243 760-592-4971 https://bit.ly/3vFQox3

Ma Lupe's $$ 2600 Thomas Dr. El Centro, Ca. 92243 (760) 592-4535

El Jumping Bean CLX $$ 114 W Birch St Calexico, CA 92231 760-890-0118 Las Chabelas eljumpingbean-taqueria.com Restaurant $$ 749 S. Brawley Ave, Brawley, CA 92227 K Taquiza 760-351-2991 Restaurant $ www.laschabelas.com 249 E Main St, El Centro, CA 92243 Las Palmitas Taco 760-693-5088 Shop #1 $ https://bit.ly/3GcVSpA 110 Main St., Brawley CA., 92227 Karina's Mexican 760-550-6074 Food $$ 845 Adams Ave, Las Palmitas Taco El Centro, CA 92243 Shop #1 $ 760-337-0027 2003 S. 4th St, https://bit.ly/3njjQXG El Centro, CA 92243 760-352-2757 https://bit.ly/3gwEUYH La Birrieria Red Tacos $ 710 Heil St, El Centro, CA 92243 (760) 970-4406 https://bit.ly/2SHS77N La Fonda Bar & Grill $$ 1950 S 4th St #1, El Centro, CA 92243 760-353-6450 https://bit.ly/3E23yJm

Las Palmitas Taco Shop #2 $ 880 Adams Ave, El Centro, CA 92243 760-370-9120 https://bit.ly/3cL3jr0 Letty's Casita $$ 705 S. 4th St, El Centro, CA 92243 760-352-8170 https://bit.ly/3wBPpPV

Nana’s Kitchen $$ 502 W. Aten Rd., Imperial, CA 92251 760-457-6077 https://bit.ly/3zCHvri Patty’s Loncheria $$ 1191 Main St, Brawley, CA 92227 760-960-9023 https://bit.ly/3B3hjHd

Ma Lupe's $$ 390 W. Aten Rd, Imperial, CA 92251 760-355-1180

Perlita's $$ 1649 W. Main St, El Centro, CA 92243 760-970-4107 perlitasmexicanfoodca.com

Maria's Taco Shop $ 401 Broadway, El Centro, CA 92243 760-675-6546 https://bit.ly/3iLMFLP

Puerto Nuevo Patio & Grill $$ 395 Broadway, El Centro, CA 92243 760-336-0430 https://bit.ly/3iMIrUj

Mi Casita $$ 324 S. Imperial Ave. Ste B, Calexico, CA 92231 760-556-9895 https://bit.ly/3cO17PE

Rosa's Plane Food Inc. $$ 1523 Ma in St., El Centro, CA 92243 442-231-8040 https://bit.ly/3q5sg5Q Sobe's Restaurant $ 1151 S. 4th St. EL Centro, CA 92243 760-352-6838 sobesrestaurant.com Sofia’s Kitchen $$ 395 A St Ste B Brawley, CA 92227 760-623-1777 bit.ly/3HkRx5Z

Sofia’s Seafood & Grill $$ Rosa's Plane Food Inc. $$ 132 S Plaza St. 445 S. Imperial Ave, Brawley, CA 92227 Calexico, CA 92231 760-623-1080 760-890-8860 https://bit.ly/3q5sg5Q bit.ly/3NbNgFO

Sombrero Mexican Food $$ 703 E. Danenberg Dr, El Centro, CA 92243 760-337-2160 https://bit.ly/3xyamev Tacos De Pescado Marlyn $$ 1614 S 4th St, El Centro, CA 92243 760-353-1686 https://bit.ly/2SAvbaI The Burrito Factory $$ 240 W, Main St., Brawley CA, 92227 760-550-6233 The Burrito Factory $$ 130 S. Imperial Ave. #3458, El Centro, CA 92243 760-693-5110 https://bit.ly/3zxSGSd Virginia's Casita $ 645 Main St, Brawley, CA 92227 760-351-2386 https://bit.ly/3b41jck 

Mexca Brew Co. $$ 612 W Main St, El Centro, CA 92243 760-970-4544 https://bit.ly/2SkabEM

An Imperial Valley Tradition Nana Dora's 103 W. K St., Brawley, CA 92227 760-344-2677 https://bit.ly/2S3kWex

If you are interested in enhancing your restaurant's listing, contact Bill Amidon at Reliance Public Relations, Inc., 760-693-5330.

Est. 1963 Place your delivery order • www.imperialvalleydelivery.com

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BRAWLEY 490 D Street Brawley, CA 92227 (760) 344-0961

IMPERIAL 105 S Imperial Ave Imperial, CA 92251 (760) 355-0962

EL CENTRO 301 Wake Ave El Centro, CA 92243 (760) 353-0963 Summer 2026

More Than A place where

a Mall

community comes together

Imperial Valley Mall is more than a shopping destination. It has traditionally been a place where the community gathers to create lasting memories. As the region continues to grow, the mall has embraced a new vision that extends beyond retail, transforming it into a hub for community engagement. This past year, the Imperial Valley Mall has continued to evolve while keeping the community at the center of every initiative. One of the most visible transformations has been retail growth; Candeeland, Urban Planet by Charlotte Russe, and KMomo have introduced fresh concepts for visitors of all ages. Meanwhile, nationally recognized brands have reinvested in the future of Imperial Valley Mall with major store enhancements. Victoria's Secret, American Eagle, Lids, Locker Room by Lids, and Foot Locker have all refreshed their presence to reflect today's shopping experience. These investments represent more than physical improvements; they are the mall's long-term vision of remaining the premier shopping destination in the region. Imperial Valley Mall has also expanded its calendar of community events and family-friendly experiences. This summer marked the debut of the OASIS Event Center and the inaugural OASIS Summer Concert Series, transforming the Food Court into a vibrant entertainment venue. Thousands of guests gathered at the mall’s giant screen to enjoy free live tribute concerts, giveaways, family activities, and exciting World Cup watch

parties. These events created moments centered around music, sports, and community. The mall also continued to host impactful initiatives such as the Inclusive Job Fair, educational resource events, and partnerships with local organizations, providing valuable opportunities for employment, networking, and community outreach. Whether supporting local talent, providing resources for job seekers, or creating family-focused entertainment, the mall’s collaborations with local businesses, nonprofit organizations, schools, healthcare providers, and government agencies reflect the mall's belief that meaningful partnerships strengthen the entire region. As Imperial Valley Mall looks ahead, its mission remains clear: to create experiences that inspire people to gather, celebrate, and enjoy everything the community has to offer. Every change reflects a continued investment in the people of Imperial Valley and a commitment to making the mall more than a place to shop; it is a place where community comes to life. 

Imperial Valley Alive! Summer 2026