Montar presentation 2016

When function and fashion unite

UK

“fashion, functionality, price, Only the best when it comes to

i­ nnovation, adaptability, openness and customer service

Behind the brand 2 / 3

Birgitte Hegelund was born in 1971 and has always been an entrepreneur and businesswoman at heart. She studied languages, accounting and sales, and has owned and run several businesses, some of them in the fashion sector. She has also worked as an adviser and consultant in various industries. Birgitte has a real passion for design and development.

She is keen to provide the best possible service. Nothing less will do.

Morten Hegelund was born in 1970 and has a special talent for management. He used to manage companies with sales running into the millions and has been responsible for hundreds of staff. Morten has a number of qualifications, from commerce to management training, and always strives to be in the forefront of the development taking place in the market.

These are big words, but we mean every one of them.

Montar is a Danish brand that started back in 2005 selling riding equipment in specialist stores exclusively in Denmark. Montar now sells Essential, which can always be re-ordered, and Fashion, which covers new collections inspired by the world of fashion to dress the rider in style. We have grown steadily over the years, and our products are now sold in large parts of the world. The trust and recognition that we receive from our customers and business partners tell us that we are doing things right – both in product development and in our partnerships. We aim to keep it that way. That is why we, as owners and managers, want to remain visible to our end-users and retailers. That way we will always understand people’s needs and be able to meet them.

We also take great pride in serving our customers at all times with: - German and English-speaking staff as a minimum - permanent stocks of standard goods that can be re-ordered, with 2-3 days’ delivery time - online stores and ordering from the website, and integration with retailers’ websites - complaints handled within 48 hours - quality products at fair prices - the right goods at the right price, at the right time Birgitte & Morten Hegelund, Montar

Function 4 / 5 For Montar, it is a must to take functionality, design and value to a higher level. That means supplying ­equipment and stylish clothing to the quality-conscious rider who – like Montar – is not accustomed to compromise.

Reference: EURORIDING German chain of 85 independent retailers

Functionality and comfort – a solid foundation for Montar We understand the importance of placing seams correctly, and how their thickness and finish affect comfort. We understand the need for the materials to meet specific standards of flexibility and strength. And for the clothes to fit well – both on and off the horse.

Montar sets high standards when it comes to these criteria – for our clothing lines, our accessories and our footwear. We keep our finger on the pulse and develop improved methods and processes in the ­production of our equipment, so we can provide ­customers with the best possible comfort and fit when they use products from Montar.

The Montar way: All riding breeches from Montar - both Fashion and Essential – can be supplied up to size 54

Essential – when quality does not have to cost a fortune

Essential is Montar’s permanent range of footwear and clothing, designed for both men and women. ­Essential can be re-ordered year after year, and one of the big advantages – apart from the good quality and comfort – is that it can be ordered in smaller quantities, so you avoid tying up cash in excessive stocks. Montar then enables you to make a higher profit on your sales. You keep your stocks at Montar, who will also ensure that your orders are delivered within 2-3 working days.

Reference: RIDEAWAY Major British online retailer

Fashion 6 / 7 We follow the latest trends in the world of fashion and are constantly renewing our collection, so the rider is always smartly dressed. We also meet the demands that active riders make for their equipment, particularly when it comes to functionality, fit, comfort and safety.

Montar is the riding world’s answer to the world of fashion Design, trends and fashion are words that used not to be associated with riding. Montar has changed this, and one of our main tasks is therefore to ensure that the rider always feels smart and stylishly dressed.

Along with our Essential range, we design collections each year that are inspired by the world of fashion, while also meeting the tough demands placed on riding equipment.

Having said that, it should also be emphasised that we always insist that our stylish equipment should be priced at a level most people can afford. Without compromising on quality. We can meet this demand, because we understand the value of good business acumen – which means being cost-conscious in the right areas.

The Montar way: We focus hard on the LARGE group of riders who like to follow trends, change their style, buy clothes often and look sharp every day without spending a fortune.

Development 8 / 9 Montar works with a number of hand-picked suppliers who足 produce our goods to strict quality standards. But this is not reflected in the price, because at Montar we believe that price and quality do not have to go together. So you can expect to get a bit more for your money when you choose Montar.

The Montar way: Let other brands compete for the small group of really wealthy conservative ­ riders who live the life portrayed in traditional marketing materials.

We are always challenging ourselves to do even better Nobody can develop and grow alone. That is why we greatly appreciate the solid and effective ­relationships that we have with our suppliers and business ­partners.

This means that we are in the best possible ­position to stay ahead in terms of materials, design and ­functionality – and can try things that would not be tried otherwise.

and know-how in their field. A panel of experts who – like us – are keen to explore and challenge a world which is generally characterized by a very traditional approach to equipment. We also work closely with many different types of users, from weekend riders to the elite level. We aim to stay close to our users and retailers at all times. That is the only way we can be sure to meet the needs that they have.

When we develop our products, we have our own panel of experts who possess unique understanding

Reference: DIVOSA Dutch chain selling over the internet, with six megastores

Design 10 / 11 When Montar develops new collections, we make sure we are right up to date with what is happening in the world of fashion. We are hard-nosed when we tackle the finer points and decide which trends to follow in our collections. There must be a 100% match with the requirements of the rider.

The Montar way: We are innovative in our design – not for the sake of innovation, but always aiming to develop and improve our products.

Montar’s designers ensure that fashion and function are united Bringing fashion into a world where function has been the top priority for many years is a challenge that our designers devote themselves to 100%. And daring to move from an image of traditional black riding breeches with leather backs and replace them with a stylish pair of leopardskin-patterned breeches with Swarovski stones. Riding equipment from Montar should also fit perfectly and be made from materials that satisfy the rider’s tough demands for flexibility and function.

That means that, apart from a good knowledge of what is happening in the world of fashion, our ­designers also need to be in touch with the rider’s world.

Only then will our designers be best placed to create equipment that combines fashion and functionality.

Reference: EPPELJECK Dutch chain selling over the ­internet, with 11 megastores

reklamestuen.dk

House of Montar A/S Gl. Skartved 5 . DK-6091 Bjert P: +45 8791 0622 . F: +45 6980 4107 info@montar.dk . www.montar.dk Impressum/AGB