Portfolio 2017

CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7

CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7

CV & Portfolio 2017

Reinhard Andersen

Chapter #1

About Me

Curriculum Vitae

About Me Hello! My name is Reinhard Andersen (You

I'm graduating from Bunda Mulia University,

can call me Reren), I'm a experienced Graphic

Jakarta on 2014 with a Bachelor of Design

Designer and Illustrator with a demonstrated

focused in Visual Communication Design.

history of working in the financial services

I am a toy collector, bassist, amateur

industry, e-commerce industry and design

photographer, brother of twins, Japanese

agency. Skilled in Layouting, Illustration,

culture lovers, and also someone who falls in

Branding, Typography, Art Direction, Product

love with jeans and denim history.

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Styling, and Visual Communication.

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Chapter #1

About Me

Curriculum Vitae

Personal Data Name

:

Reinhard Andersen

Place & Date of Birth

:

Jakarta, February 28th 1992

Nationality

:

Indonesian

Current Adress

:

Metland Menteng, Jl. Menteng Purnama, Blok E2 no.35 Cakung, Jakarta Timur - 13960

Languange

:

Indonesian, English

Education Bunda Mulia University, Jakarta, Visual Communication Design

2007 - 2010

SMA Santo Yoseph, Jakarta

2004 - 2007

SMP Mogallana, Bekasi

1998 - 2004

SD Mogallana, Bekasi

Skills

Interest

• Illustration

• Denim & Jeans

• Layouting

• Japanese culture

• Art Direction

• Music

• Branding

• Collectible toys

• Character design

• Sneakers

• Photography

• Spicy food

• UI / UX design

• Leather goods

Tools Adobe Photoshop (Ps) Adobe Illustrator (Ai) Adobe Indesign (Id) Ms. Office

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2010 - 2014

Chapter #1

Work Experience

Curriculum Vitae

OCT 2016 PRESENT

PT DIMO PAY INDONESIA Graphic Design Supervisor

PT Dimo Pay Indonesia (formerly FLASHiZ Indonesia) builds mobile payment acceptance network, enabling users of mobile banking and mobile wallet applications to pay with their smartphone. Focusing on user experience and technology, Dimo provides access to payment to any smartphone user, and creates a secure and simple way to pay in stores, online, in App, on delivery, and wherever transaction can occur. www.dimo.co.id

Job Desc: • Supervising social media images on Instagram, Facebook and Twitter • Directing video and photoshoot for promotional content • Internal excitement such as illustration for wall & mirror, testimonial video for employee, etc • Creating internal newsletter/internal magazine design

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• Creating collateral design such as poster, flyer and standing banner • Digital banner for merchants & issuers campaigns

APRIL 2016 OCT 2016

PT MITRA ADI PERKASA TBK

MAY 2015 APRIL 2016

PT MITRA ADI PERKASA TBK

Senior Graphic Designer

Digital Graphic Designer

MAP EMALL is a destination for exclusive lifestyle brands that inspires style-conscious Indonesian and enables them to stay ahead of the curve. One-stop online shopping for more than 100 top international brands such as Lacoste, Nautica, New Look, Mango, Tumi, Swatch, M&S, Camper, Dr. Martens, Swarovski, Topshop, Topman, New Balance, Converse, Adidas, etc. www.mapemall.com

Job Desc: • Art directing for all digital banners on MAPEMALL.com • Creating campaign and strategy for EDM (Electronic Direct Message/Newsletter) • Supervising social media images on Instagram, Facebook and Twitter • Digital banner for marketing & brand campaigns • Product styling for MAP EMALL editorial photoshoot • UX/UI design and style guide for website

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Chapter #1

Work Experience

Curriculum Vitae

FEB 2015 APRIL 2015

SOLID CIRCLE Graphic Designer

Solid Circle is a full web and graphic design agency. The company offers services such as graphic design (branding, packaging, etc) and web services, which include web design and e-marketing. www.solidcircle.us

Job Desc: • Digital Imaging for several brand posters and social media images • Typography for brand posters • Creating concepts for events • Creating website designs

REDSPACE ASIA Intern Graphic Designer

Redspace is a branding agency in Jakarta with many big clients such as Bank Mandiri, Mustika Ratu, Prodia, Alfamart, CIMB Niaga, SONY, and many more. www.redspace.asia

Job Desc: • Illustration for several brands • Logo & Company Profile design • Digital Imaging

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SEPT 2013 DEC 2013

Work Experience (Personal Projects)

OCT 2015

PUBERTEEN MAGIC PARTY Assistant Director & Set Officer

Puberteen Magic Party is an art video made by my friend, Wangsit Firmantika whose talk about a celebration of puberty process. Here I was given the confidence to take care of the set and also became assistant director during the shooting process. This work is displayed for 1 month (November 13th - December 13th, 2015) at Dia.Lo.Gue artspace Kemang, Jakarta in Exi(s)t #4

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exhibition. Exi(s)t #4 is the opening series of Jakarta Bienalle 2015.

APRIL 2015 NOV 2015

WALL OF FADES Graphic Designer & Conceptor

Wall of Fades (WOF) is the largest annual jeans and denim event in Southeast Asia. This event aims to educate the public about what the meaning and value of history behind a pair of jeans. At the 7th WOF event, I was given the confidence as a conceptor of the whole event, ranging from major theme events, logos, merchandise, decoration execution and event content.

JAN 2012 DEC 2013

BULL & PEACOCK FOOTWEAR Founder & Creative Director

Bull & Peacock Footwear idea came from the task when I was sitting on the bench lectures in branding courses, because I have big passion and interest of leather shoes and leather goods, I decided to create my own brand. The raw material from Bull & Peacock Footwear are the finnest local leather from Tangerang, Indonesia, and all production process is done by hand in Bandung, Indonesia.

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Chapter #1

Contact

Curriculum Vitae

Contact some stories. I’m a pretty fun person and can make you laugh while being bored or sad, at least that's what my friends say about me.

Jakarta, Indonesia reinhardreren@gmail.com Reinhard Andersen @reinhardreren @reinhardreren facebook.com/reinhardbass pinterest.com/reinhardreren behance.net/reinhardreff70 0812-87962448 / 0878-85299376 0812-87962448 / 0878-85299376

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Feel free to contact me! Maybe you are interested to work with me or just want to chat and share

Chapter #2

Dimo Pay Indonesia

DIMO PA INDONES CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7

Dimo Pay Indonesia

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Chapter #2

AY SIA

Dimo Pay Indonesia

Dimo Pay Indonesia

CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7

Some project in the form of illustration, photo, art direction and also layout that I do during work at DIMO PAY Indonesia.

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Chapter #2

Dimo Journal

Dimo Pay Indonesia

Dimo Journal Dimo journal is an internal newsletter that I created for employee dimo every month.

This newsletter contains information about business development, competitors, upcoming events, and also other info

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about financial technology society.

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Chapter #2

Social Media Post

Dimo Pay Indonesia

CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7

Social Media Post Some image post that I created for DIMO social media (Instagram, Twitter and Facebook) with variety of styles and mood.

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CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7 Chapter #2

Dimo Pay Indonesia

Dimo Infographic

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Chapter #2

Dimo Infographic

Dimo Pay Indonesia

Dimo Infographic I created this infographic to be presented to DIMO clients (Banks and Merchants) in order to make available data on the DIMO business industry more readable and understandable.

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CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7 Chapter #2

Dimo Pay Indonesia

Dimo x Simobi x PopBox

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Chapter #2

Dimo x Simobi x PopBox

Dimo Pay Indonesia

CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7

Dimo x Simobi x PopBox This event is a cashless event that aims to facilitate the public in shopping with simple and fastest way. Following the existing trends in other Asian countries such as Korea, China and Japan, DIMO and Sinarmas are working to advance the cashless trend in Indonesia to reduce the use of physical money.

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Chapter #2

Wall Illustration

CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7

Dimo Pay Indonesia

Wall Illustration The original hand drawing illustration was made by Ivanna Cerelia Suryo and her team, I just made the digital form of vector illustration as DIMO’s assets.

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Wall Illustration Chapter #2

Dimo Pay Indonesia

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Chapter #3

MAPEMALL.COM

MAP EMALL CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7

MAPEMALL.COM

Some project in the form of product styling, digital banner, art direction, newsletter, UI/UX design and also layout that I do during work at MAPEMALL.COM (PT Mitra Adi Perkasa Tbk).

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MAPEMALL.COM Chapter #3

MAPEMALL.COM

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Chapter #3

About MAPEMALL.COM

MAPEMALL.COM

About MAP EMALL.COM is one of the largest e-commerce in Indonesia, MAP EMALL.COM is an e-commerce formed by PT. Mitra Adiperkasa Tbk, which sells a wide range of lifestyle products and is also the main distributor of many brands from all over the world Such as: Dr. Martens, Marks & Spencer, Nautica, Steve Madden, Lacoste, Kipling, Camper, Tumi, Mango, New Look, Nike, Birkenstock, Adidas, Forever New, Brooks and dozens of other brands. Moods and tones

CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7

that MAP EMALL wants to show are clean, sleek, but don’t look intimidating, because MAP EMALL is present not as a fashion police but as a place of inspiration for the public about something that is hype/trend in nowdays.

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Chapter #3

Website & Mobile Site

MAPEMALL.COM

CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7

Website & Mobile Site Some of the layout design and digital banner on the website and mobile site that I’ve been created.

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Chapter #3

Digital Banner

CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7

MAPEMALL.COM

Digital Banner Some digital banners for campaigns. I create new banner design on a regular basis every week.

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Chapter #3

Digital Newsletter

MAPEMALL.COM

Digital Newsletter Some digital newsletter design that I blast to MAP EMALL’s customer.

CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7

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CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7 Chapter #3

MAPEMALL.COM

Social Media Post

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Chapter #3

Social Media Post

MAPEMALL.COM

Social Media Post Some examples of photos that I took for social media post and also banner in MAP EMALL. In some photos I also styling products with different compositions as needed. All photos have gone through a re-tone process and some DI touches that I've done on my own.

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Chapter #3

Editorial Photoshoot

CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7

MAPEMALL.COM

EDITO PHOTO

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Chapter #3

Editorial Photoshoot

MAPEMALL.COM

Sweetest Treats Editorial Photoshoot, Product Styling 2016

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ORIAL SHOOT

CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7 Chapter #3

MAPEMALL.COM

Editorial Photoshoot

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Chapter #3

Editorial Photoshoot

MAPEMALL.COM

Gift For Mom Editorial Photoshoot, Product Styling 2016

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Chapter #3

Editorial Photoshoot

CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7

MAPEMALL.COM

Aesthetic Pleasure Editorial Photoshoot, Product Styling 2016

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Editorial Photoshoot Chapter #3

MAPEMALL.COM

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CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7 Chapter #3

MAPEMALL.COM

Editorial Photoshoot

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Chapter #3

Editorial Photoshoot

MAPEMALL.COM

Editorial Photoshoot, Product Styling 2015

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Christmas Editorial Photoshoot

Chapter #4

Personal Projects

PERSON PROJECT CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7

Personal Projects

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Chapter #4

NAL TS

Personal Projects

Personal Projects

branding, digital imaging, illustrations, packaging design, final artwork and event.

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My personal project include

CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7 Chapter #4

Personal Projects

Personal Branding

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Chapter #4

Personal Branding

Personal Projects

CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7

Reinhard Andersen Personal Branding 2016

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Chapter #4

Digital Imaging

CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7

Personal Projects

La Nuit Silencieuse (The Silent Night) Poster, Digital Imaging 2016 This is the work that was born of my imagination. This work is the result of my representation when I imagine what would happen if I was reborn an owl? This suddenly flashed in my head as I watched the show on National Geographic Wild channel, coincidentally the theme this time was about owls. As we know owls are creatures that usually live alone (ungrouped) and look for food during the night, this is very contrary to me who hates the dark atmosphere, alone, and away from other people, even yes, I hate when must eat alone. I imagine what I feel if I become an owl? ObscuritĂŠ, peur, inquiĂŠter, solitude (darkness, fear, worries, solitude), this is what I will feel, the things I hate the most in this world. "LA NUIT SILENCIEUSE" is the French language of "The Silent Night", it sounds very beautiful when the host who happens to be a Frenchman says it, contrasts with the "night" that is identical with something dark and dark.

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Chapter #4

Digital Imaging

Personal Projects

Living In The Dreamland Digital Imaging 2017

Digital Imaging 2017

Your Vitamin M Digital Imaging 2017

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CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7

Stairway To Heaven

Chapter #4

Illustration

Personal Projects

Dried Cassava Vol. 1, 2, 3 Cover Album & Illustration 2016 Dried Cassava is an indie pop rock band from Jakarta, Indonesia. The vocalist, Baskoro, is my friend and He asked me to make an illustration for his album cover titled "Vol,

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1,2,3" which contains 10 songs for publication in Japan on 2017.

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Illustration Chapter #4

Personal Projects

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Chapter #4

Illustration

CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7

Personal Projects

Gundam Project Digital Illustration 2014 I started watching Gundam series when I was in elementary school. Of the many Gundam, I always liked RX-93 Nu Gundam and MSN 04 Sazabi because I think they are the true rivals.

So I decided to make an illustration of both these legends gundam.

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Chapter #4

Illustration

Personal Projects

Color Block Project Digital Illustration 2017

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Chapter #4

Illustration

Personal Projects

Pika Pika Fantajin Digital Illustration

CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7

2014

From Another Planet Digital Illustration 2014

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Chapter #4

Illustration

Personal Projects

Teeth Education Digital Illustration 2015 This project is an illustration project with the client of one dental clinic in Jakarta. In this project, I have to make educational illustrations related to the teeth to be easily understood by the wider community especially children, this is because usually the information related to the teeth is difficult to be accepted by ordinary people because it uses many medical terms that are less familiar to our ears.

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Chapter #4

Packaging Design

Personal Projects

Morito Branding, Packaging Design 2016 MORITO is a cookie which is high in protein and carbohydrate as well as rich in micronutrients and low in sodium. MORITO is targeted for the children in Indonesia under the age of five, but can be consumed by older children (6-12 years). The dominant taste of MORITO is sweet, suitable for children. MORITO is round shaped with 5 cm diameter and 0.5 cm thickness. MORITO is designed to be soft-texture cookie and can be consumed in two methods, under five years old children with may eat MORITO as porridge. MORITO porridge can be served by adding lukewarm

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water (± 45ml/piece of biscuit). For older children, the cookie can be directly consumed.

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Chapter #4

Packaging Design

Personal Projects

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My clients-, Accesstia Christy & Stella Alinneshia who studied at Wageningen University, Netherlands compete on The 16th IUFoST Student Fighting Hunger Competition on Dublin, Ireland who held by IUFoST (International Union of Food Science and Technology), and Morito won 3rd place on this competition.

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CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7 Chapter #4

Personal Projects

Event

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Chapter #4

Event

Personal Projects

Branding, Content Design, Decoration Concept 2015 Wall of Fades (WOF) is the largest annual jeans and denim event in Southeast Asia. This event aims to educate the public about what the meaning and value of history behind a pair of jeans. At WOF 2015, exactly the 7th WOF event, I was given the confidence as a conceptor of the whole event, ranging from major theme events, logos, merchandise, decoration execution and event content. I also assisted 2 of my colleagues in making the whole design in this event. The event lasts for 3 days from December 4th to December 6th, 2015 in Kuningan City, Jakarta and organized by INDIGO (Indonesian Denim Group) cooperation and darahkubiru.com, which is the largest denim and jeans community in Southeast Asia.

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CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7

7th Wall Of Fades

Chapter #4

Final Artwork

Personal Projects

Jeans "The Story About Life & Passion" Editorial Book, Illustration

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2014 This is my Final Artwork after 4 years as a

the world? Why jeans can be one garment

student of Visual Communication Design. I

that remains used by people around the world

created a collection of books that highlighted

to date? How is a jeans created? Why a high

jeans and denim as the main topic. Society in

quality jeans can penetrate the price of

general must have been very familiar with

millions of dollars? What exactly is the

jeans and denim, from successful entrepre-

difference between jeans and denim? How to

neurs to hawkers traders must have at least a

care for good jeans? All these things will be

jeans in their closet. But does the public know

answered by this book.

about the long history of jeans and denim in

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Final Artwork Chapter #4

Personal Projects

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Thank you very much for taking the time to look at my portfolio, hopefully by seeing what I have done we can work together in the future.

CV & Port fo l io - Re in h a rd An de rs e n 2 0 1 7

CV & Po rt fo l io - Re in h a rd An de rs e n 2 0 1 7

THANK YOU