WHO DID WE TALK TO?

The Public

A variety of tools were developed to achieve the goal of creating equitable outreach that included different types and levels of engagement to reach as many people as possible. Each method was targeted towards specific stakeholders or communities who might have different visions for a successful and enjoyable Benjamin Franklin Parkway. It is the goal of the project team to reflect these visions in the development of plan strategies and visualizations of current thinking. The following outreach methods were utilized during Part 1, Launch and Discovery:

Pop-up Launch:

Designed to create transparency in the planning process, gather input to refine the project vision while informing the public of future ways to engage. Pop-up launch materials featured information about:

• Parkway opportunities and constraints

Event Tabling:

• Programming and amenity preferences

• User group identification

• User commute route mapping

Used as a means to meet people where they are to distribute clear, compelling and educational project materials during small- to large-scale events. The project team tabled the following events:

• Logan Square Neighborhood Association

Community Meeting

• Made in America

• Midsummer Movie Night at Parkway Central Library

• Nicetown Back to School Block Party

• Ukrainian Flag Raising

Public Online/Paper Surveys (Benjamin Franklin Parkway Survey I):

• Welcome America

• Thanksgiving Day Parade

Served as an interactive opportunity for residents and users to identify their current and desired Parkway uses and amenities, and barriers to use. The survey focused on the themes of:

• Connections and transportation

• Place-making and experience

• Economic Development and revenue generation

• Inclusivity and spatial equity