brand environments protomodel concepts branch design member experiences signature elements interiors retail design
THE MEMBER EXPERIENCE
our work creating inspired experiences for credit unions nationwide
reillydesign is an architectural and interior design consulting studio focused on the inventive conception of built environments. We utilize the right blend of architectural and interior design with graphics and technology to convey the branding and positioning of financial institutions. We provide compelling spaces that sell.
We specialize in providing innovative design solutions to financial institutions of all types striving to accommodate a chosen demographic. We help institutions leverage the retail branch to engage the customer experience on a more personal level. Reilly Design brings together, through strategic partnerships, the right talent at the right time to fulfill each clients’ needs.
We strive to provide the most efficient way possible for large, small or de novo institutions to benefit from our experience, and that of our partners, to bring them the exceptional creativity and service one might expect of a much larger studio.
we create member
inspired experiences
credit union design
•environmental brand translation
•protomodel concepts
•branch design
•customer experiences
•retrofit concepts
•signature elements
•millwork design
•interior design
•fixture / retail element design
financial
•banks
•credit unions
•signature elements
•retail fixtures
•branded palettes
•digital fixtures|content
•building branch concepts
retail
•retail concept development
•branded environments
•customer experiences
•store planning
•fixture design
•restaurant
interiors
•residential
•commercial
•corporate
•hospitality
•loft/condo
•model units
•furniture
commercial
•design feasibility studies
•project concepting
•approvals materials
•design partnering
•joint ventures
•as-built documentation
residential
•distinctive homes
•vacation getaways
•condos
•lofts
•specialty structures
real estate graphics
•architectural rendering
•preliminary concepts
•presentation materials
•approvals materials
•marketing material
•as-built documentation
contract consulting
•third party design consulting
•sales support|presentations
•on call design concepting
•production|presentation support
•illustration|rendering
•retainer or hourly consulting
design collaboration
•on site team member
•design charrettes
•in-house design consulting
•CAD consulting/production
•design concepting
•presentation
strategic partnerships
•architects
•interior designers
•industrial designers
•graphic designers
•visualization consultants
•brand & strategy consultants
•real estate developers
•real estate brokerage houses
•promotional resource shops
•design/build companies
•millwork shops
great environments
should create a deeper, richer experience for your customer and employees by creating memorable and tangible experiences
must clearly communicate tangible features and intangible benefits that will attract customers’ attention and draw them into interaction
there are two sides to every brand
• the part you create • the part that is kept in the mind of the consumer
since your brand really is the promise you make to your customers, shouldn’t your environment reinforce that promise with a great customer experience?
retail a point of view
“For the majority of customers, branches still constitue the preferred channel for opening an account.”
Pricewaterhouse Coopers LLP 9/09
“Personalized service, convenience, and ease of use are key factors that customers consider when selecting a financial insitution.”
todays
customer Customers are now adopting alternative delivery channels
PwC Advisory
29% cite ATMs/kiosks as their 1st or 2nd channel of choice.
11% cite online banking as their preferred channel
evolution of the branch
•redefine role of the branch
•examine services provided in the branch
•re-visit the square footage and staff counts required to provide an optimal brand experience
•individual branches within a network need to cater to specific audience and their individual needs
drivers
•customized branch designs to serve needs of diverse customer base
•consistency of branch design is important in order to provide customers with a reliable experience across branches and to enhance their self-service experience and reinforce the brand
todays branch
features
•designed to deliver privacy, safety, and sense of security across all interactions
•digital marketing and signage facilitate branch navigation and makes offerings in new ways
•self-service channels emphasized for routine low-return transactions
•education tools displayed prominently
PwC Advisory
Reilly Design collaborated again with Adrenaline on the redesign of a tired old bank branch into a new branded environment utilizing brand palette the creates a new fresh member experience for America’s Oldest Credit Union
design
bridgewater cu
Reilly Design designed this new branch for Bridgewater CU - a division of Merrimack Valley Credit Union. This is part of a larger retail development and creates an environment for private member consultation and transactions with universal bankers. Full drive-up capabilities are also included.
Reilly Design designed this new branch for Brightbridge CU - formerly Merrimack Valley Credit Union. This is part of a larger retail development and creates an environment for private member consultation and transactions with universal bankers. Full drive-up capabilities are also included.
brightbridge cu
midcoast fcu
freeport, me
Reilly Design designed the new branch and interiors of Midcoast Federal Credit Union’s new headquarters. Incollaboration with Graham Architects and Officeworks Inc. we helped Midcoast realize a new fresh coastal inspired interior that would create a great experience for both employees and members.
midcoast fcu edgecomb,
me
Reilly Design designed the refresh of the existing branch interiors of Midcoast Federal Credit Union’s branch in Midcoast Maine. Incollaboration with our interiors and furniture partner Exterus, we helped Midcoast realize a new fresh coastal inspired interior that would create a great experience for both employees and members.
midcoast fcu
thomaston, me
We designed the refresh of the 14 year old existing branch interiors of Midcoast Federal Credit Union’s branch in Midcoast Maine. In collaboration with our furniture partner Exterus, we helped Midcoast realize a new fresh coastal inspired interior that would create a great experience for both employees and members.
“the building is the physical representation of your brand”
midcoast cu thomaston,
me
Ron Reilly was the designer for exterior of this new branch for MidCoast Credit Union. The design was to reflect the client’s new brand and reflect the local seaside Down East Maine architecture with a subtle representation of a lighthouse.
bridgewater cu
plymouth, ma
The design for Bridgewater CU is part of Merrimack Valley Credit Union. The goal was to refresh a tired older bank branch into a more inspired member experience in a retail location near where there are plans to build a new branch.
completed
usc credit union
angeles, ca
Reilly Design collaborated with Adrenaline on the design of USC Credit Union’s new Student Village branch. The goal was to create a new look for USC’s new branch palette and operating model utilising assisted self-service machines and private consult spacees in a highly branded sutdent-focused environment.
los angeles, ca
america first cu
Reilly Design collaborated again with Adrenaline on design concepts for the new America First Protomodel branch. The first stand-alone branch to leverage to the new universal banker / assisted self service model and new brand palette creates a new fresh member experience.
america first cu in-store program
Reilly Design collaborated again with Adrenaline on design America First in-store branches. The first in-store branches to leverage to the new universal banker model and new brand palette creates a new fresh member experience.
america first cu in-store program
Reilly Design collaborated again with Adrenaline on design America First in-store branches. The first in-store branches to leverage to the new universal banker model and new brand palette creates a new fresh member experience.
gte financial
tampa, florida
Reilly Design collaborated with Newground on design concept to create a new small branch for GTE Financial to replace an existing downtown branch. The objective was to create a unique and eye-catching space to serve as a “Brand Billboard.” This prominant location in Tampa’s downtown arts district would also leverage its day and nightime presence to peek curiousity promote channel migration as well as attract a new audience.
gte financial tampa, florida
Reilly Design collaborated with Adrenaline on design concept to create a new small branch for GTE Financial in a high traffic retail center in the Centro Ybor section of Tampa. The objective was to create a unique and eye-catching space to serve as a “Brand Billboard.” This location with close proximity to a university environment was geared to this particular student and young professional demographic.
A series of Signature Design Components and Graphic Elements were developed to be utilized in other locations in various formats and sizes to create a consistent look and message throught the GTE footprint
gte financial tampa, florida
Reilly Design collaborated again with Adrenaline on design concepts to update and refresh GTE’s South Tampa branch to creat a more dynamic environment catering to not only retail customers but members seeking GTE’s wide range of home financing opportunities. The design palette and signature components developed for previous projects were reimagined for this location.
new hampshire fcu
Reilly Design worked with New Hampshire FCU to reimagine their existing Durham branch which is adjacent to the University of New Hamsphire campus. The goal was to create a fresh new branded environment to educate prospective members about their lines of business while creating a welcoming environment better suited to better serving current members
durham, new hampshire
new hampshire fcu concord, new hampshire
Reilly Design worked with New Hampshire FCU to create a fresh new branded environment in a downtown Concord location not far from the NH State House and their core membership. The new brand location educates prospective members about their lines of business while creating a welcoming environment better suited to better serving current members.
1st advantage new protomodel
Ron Reilly was the lead designer during the design and implementation of a new prototype design for 1st Advantage Federal Credit Union. New design could be utilized throughout their entire footprint and offers architectural flexibility to suite local styles while offering better customer and employee experiences and better representation of the credit union’s product and service offerings.
1st advantage headquarters branch
Ron Reilly was the lead designer during the design and implementation of the new headquarters retail branch for 1st Advantage Federal Credit Union. The design utilized the same palette and signature elements used throughout their entire footprint.
1st advantage headquarters
Ron Reilly was the lead designer during the re-design and implementation of the interiors of the new headquarters for 1st Advantage Federal Credit Union. The design utilized the same palette and signature elements used throughout their entire footprint.
connex fcu
Reilly Design designed this new branch to replace a former bank branch. The goal was to create a branch that would leverage the technolgy advantages of Personal Teller Machines to offload transactions to staff outside the branch to allow branch staff to focus on consultation in an environment that will deliver an efficient, exceptional member experience in a very small package.
kentucky fcu lexington,
ky university of
Ron Reilly was the designer for the newest branch for the University of Kentucky FCU. The goal was to create a branch that had a dynamic interior as well as an exterior that met all the strict design guidelines of the development where the branch was to be built
alaska usa fcu
Reilly Design worked with AlaskaUSA to efficiently and cost effectively refresh the look of AlaskaUSA’s current branch network to better express Alaska USA’s brand in the Alaska and Seattle markets through a system of signature components, merchandising elements and new finish and furniture palette.
ic federal credit union leominster, ma
small|efficient branch design concept
branch renovation
Reilly Design is currently working on designs for the complete renovation of an existing branch. The goal is to provide a new branded environment with program for new offices, a new more comfortable waiting area with digital messaging and resource library. The new branch will also meet new accessibility and energy codes.
tigers cu columbia, mo
kingston, pa
mid-hudson valley fcu
design concepts
Reilly Design collaborated with a large regional financial design build firm on the redesign of a local upstate New York credit union.
The goal was to take the original prototype design and create a “revisoned branch” that would allow for more branding opportunities, product and service displays, and a great member experience all inside a new building that would provide for outward projection of the environment to potential members
dcu fcu design concepts
fcu design concepts
design concepts
american heritage
Reilly Design provided design concepts for the headquarters addition of a Pennsylvania credit union. The goal was to provide an addition whose scale was sensitive to the existing building while respecting the traditional architecture and detail.
retrofit concepts
Reilly Design designed concepts for the repositioning of a suburban office building into a headquarters building for a regional credit union. The goal was to creat a more iconic architecture that would breath new life into a tired old building while giving the building a more current contemporary look
“brand icon”
“designed to be migratable”
Reilly Design collaborated again with Adrenaline on design concepts for a line of new branch formats for Eastern Bank’s planned growth strategy for applying the proper branch size tailored to the markets they will serve.
micro 1486 sf
“more efficient/effective retail environments”
“meets pricepoint”
“a kit-of-parts”
Reilly Design designed the new look for Alaska USA FCU Retail and Traditional branches located throughout Alaska and Washington State. Scope includes design of signature elements, new branch layouts and signature material palettes.
brand palettes
Gloucester
“provides opportunities for remote branding and merchandising where a majority of your customers choose interact with you”
“branches should be a brand icon that respresents the personality of the institution and fit comfortably in its surroundings ”
first national bank of bar harbor
1st advantage fcu regions bank
bankatlantic
•technology kiosks
•white board displays
•promotional kiosks
•community displays
•self service terminals
•window displays
•exterior merchandising
•wayfinding / signage
“a look at some of the work currently in design ”
store design
The goal is to create a bright, energetic experience using cost effective, environmentally sensitive materials, and a color palette that reinforces the cricket brand.
intro cleveland
how we work
• concepting, a la carte or complete design services
• design collaboration with in house marketing and retail teams
• collaboration with your local architect and engineers
• collaboration with corporate facilities group
• collaboration with your ad agency or branding consultants
• material sourcing or bidding to local trades with your general contractor
• complete flexibility
strong brands are all about relationships
Reilly Design believes in the power of relationships. Relationships with your employees, your customers, your shareholders and your local community.
It is because of these relationships that we have created a design firm with the flexibility to collaborate in a way that best suits your needs. At Reilly Design, we work to create a lasting relationship with you and those that work with you.
Ron Reilly, Principal/ Design Director
Ron Reilly is an architectural designer with over thirty years experience in a broad range and scale of financial, commercial, retail, corporate, and hospitality architecture. He is a versatile designer able to work in traditional, contextual, and contemporary architecture as appropriate for each clients unique program and region. With a wide range of expertise in all phases of various project types, he understands the various challenges and complexities of the planning and implementation of environments from the early concept through final construction. He has worked for a variety of large national design firms doing projects for a wide array of clients including GE, Fidelity, WSFS Bank, Suntrust, US Hotels Group and Marriott International. Ron studied Architecture and Historic Preservation at Roger Williams College and The Boston Architectural College.
*all work and design product represented in this document has been done entirely by Ron Reilly at Reilly Design a Reilly Studios LLC Company or by Ron Reilly while at, or in collaboration with other firms.
