How to make the brand work for you

Since 2009, Gas Safe Register has been your brand, with its bold yellow triangle signalling to your customers that you’re qualified and competent to work on their gas appliances. It helps you to stand out and enhance your own reputation. And it’s important to make sure that it’s used correctly so that it’s immediately recognisable as a sign of trust.

As a registered business, you are encouraged to make use of the logo and other free marketing materials that are available to you as part of your Gas Safe registration. When you log into your online account, you’ll find guidelines on how to use the brand – and how not to – as well as a host of downloadable logos, banners, leaflets, stationery and more.

The brand is easy to use, with a simple but effective design that encourages people to ‘look for the sign of a registered gas engineer’. But it’s important to make sure that it’s represented in the right way, as using it incorrectly may cause confusion. And it’s important not to try to recreate the logo yourself: there are multiple formats available free that you can use in different marketing materials.

How to use the logo

Did you know that, as a registered business you should only use the logo that shows the triangle on its black background? There are different versions in both colour and black and white. It’s a good idea to include your registration number underneath the logo so that your customers can find and check you on the Register.

Don’t use the yellow triangle with no background: this is for Gas Safe Register’s corporate use only.

Advertising

The Gas Safe brand can only be used alongside the trading title that is on the Register. The details in your ads and any other promotional materials should be the same as the information held by the Register –for example, your business address.

The logo should be positioned in the bottom right corner wherever possible and Gas Safe strongly recommends that you include your registration number in your ads, either in the panel underneath the logo or in plain text, as shown in the images at the top of the opposite page.

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You can use these logos: remember that including your registration number makes it easier for your customers to confirm your details on the Register.

FAQs

Q: Should I use the logo in my promotional material?

A: We would encourage you to use the logo in any promotional materials such as stationery, website, leaflets and advertising to signal your competence and promote your business.

Q: Do I have to include my Gas Safe Register registration number?

A: We strongly recommend that you include your registration number in advertising as this allows potential customers to confirm that you are registered. We would recommend that you use your registration number on all your stationery and vans and clothing where practical.

Don’t do this

Please do not stretch, adjust or distort the logo, and never remove the word ‘Register’ or replace it with other words.

How Gas Safe Register protects your brand

Gas Safe Register will protect its brand and the gas engineers who work hard to maintain their competence and registration and who are entitled to use it. It will take action against those who use the brand and logo illegally or inappropriately.

Misuse of the brand is when the brand or logo is shown by a person or business that is not registered but gives the impression that they are, whether that’s online, on stationery, vehicles or on workwear.

Businesses and contractors many not use the registration number of another company as their own. It’s a common misconception that those who sub-contract gas work to engineers may use the trademarks: however, this is not correct. The trademarks can only be used by the Gas Safe registered business. The company sub-contracting the work should use the wording “we sub-contract to Gas Safe engineers” (also see page 8).

Registered businesses that continuously misuse the logo or do not adhere to the Register’s brand enforcement policy can be sanctioned, which could lead to suspension from the Register.

The penalties for misuse of the Gas Safe brand vary depending on how the rules have been breached. Gas Safe Register will work with the relevant authorities, including Trading Standards, to prosecute offenders under the Consumer Protection from Unfair Trading Regulations 2008. Sentences for successful prosecution vary from a fine to community service, awarding of court costs and victim surcharges.

If illegal gas work has been carried out by someone falsely claiming to be registered by using the brand, courts can impose a prison or suspended sentence, electronic tagging or a curfew. Offenders may be disqualified from being a company director as well as being fined, and ordered to pay court costs and a victim surcharge. HSE may also impose a Penalty Notice or Prohibition Notice.

Q: I create my own stationery and marketing materials. Can I get electronic versions of the logo to use for this?

A: Electronic versions of the logos, plus instructions on their use, can be downloaded from the marketing toolkit in your online account at: www.GasSafeRegister. co.uk/sign-in

You can give these logos and guidelines to printers if they are designing and printing stationery for you.

Q: Where can I get Gas Safe branded forms and labels?

A: There are a number of suppliers that are specially licensed to create and produce Gas Safe Register branded items. You’ll find a list of these when you log into your online account.