FFB February 2015

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FEBRUARY 2015 www.ffb-online.co.uk @ffbmagRMC

RETAIL MATTERS Focus on business start-ups

The

PORTAS EFFECT Can Mary Portas bring our high streets back from the brink?

THE MONTHLY INDEPENDENT VOICE OF BUSINESS IN THE SHEFFIELD CITY REGION FREE TO COMMENT • FREE TO CHALLENGE • FREE TO YOU EVERY MONTH

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Recently installed at our Sheffield headquarters 11 meter height of lift 12,500 KG capacity with 27 meter span

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First For Business

CONTENTS

FEBRUARY 2015

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CONTENTS FEBRUARY 2015 AGENDA 8 If the political and economic momentum of the first few weeks of the New Year is a harbinger of things to come, then 2015 could signal the moment when Sheffield and the wider city region finally finds its voice

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DREAM TEAM 14 Starting your own business might seem like a grand idea, but where to begin?

Our experts have some start-up advice to point you in the right direction

THE ROAD TO SUCCESS 18 So, you have an idea for a new business but you’re not sure what to do next?

Fear not; First For Business is here to help with a round-up of the business support in our region

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BUSINESS SHEFFIELD 20 Whether you are just thinking of starting a new business, a young business with ambition or an established business planning greater things, Business Sheffield’s team of enterprise coaches and business advisors is here to help

RETAIL MATTERS 27 This issue is a double length edition, firstly to mark the occasion of reaching our tenth issue and secondly, to celebrate Retail Matters awareness week which will run from 9-15 February

ACTIVATE YOUR WORKFORCE 48 The start of a new year is the ideal time to get your workplace more active. Julie Farmer takes a look at the benefits of encouraging a fit and healthy workforce

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Editor Chris Wilson chris.wilson@regionalmagazine.co.uk Consultant Editor John Yates Chief Feature Writer Julie Farmer

10 THINGS I... 50 Learned whilst turning my hobby into a business. By Sam Goddard, owner of Response Vehicle Lighting

Chief Sub Editor Richard Abbey Sub Editor Richard Smith

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Operations Director Jillion Wood Publishing Manager Mandy Ogle mandy.ogle@regionalmagazine.co.uk Studio Manager Chris Brierley Design Dan Wray, Steve Levers New Media Manager Terri Moore Regional Magazine Company 6 Broadfield Court Broadfield Business Park Sheffield, S8 OXF Tel: 0114 250 6300 Email: ffb@regionalmagazine.co.uk Web: www.ffb-online.co.uk

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Carol Carol Smy Smy Victory Victory Design Design

My business is expanding with Appr Apprenticeships enticeships

Discover what Apprenticeships can do for your business.

Visit www.learningunlimiteduk.com or call 0845 850 1055.

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First For Business

SKILLS & TRAINING

FEBRUARY 2015

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BOOST YOUR SKILLS COULD THE SKILLS SUPPORT FOR THE WORKFORCE (SSW) INITIATIVE BENEFIT YOUR COMPANY? earning Unlimited is helping companies step up to the next level by offering free employee training through its Skills Support for the Workforce (SSW) initiative.

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with local children’s centres to offer them access to this service too. Without the support of Learning Unlimited and SSW we wouldn’t have been able to develop this side of our business.”

Employees from small and medium-sized organisations can be trained in a range of different areas from customer service to leadership, driving goods vehicles and dementia care.

This initiative, funded through the European Social Fund and Skills Funding Agency, runs up to the end of July 2015 and is designed to give small and medium-sized enterprises with less than 250 employees and a turnover of less than £50million access to nonmandatory training that can really help them get ahead.

Mini Me’s day nursery in Barnsley has already taken advantage of SSW to give their workforce additional skills, gaining them a competitive edge and making a positive impact in the local community.

Gillian Beaumont, Mini Me’s Business Manager, said: “We have always worked hard to make sure our employees are given the opportunity to develop their skills because we have seen the personal and business benefits this offers.

Children’s welfare and development are at the heart of what we do and we know that the way we support parents with child development advice and behaviour management gives us that extra competitive edge.

“When we heard that we could develop more of our staff through Skills Support for the Workforce in Behaviour Management we jumped at the chance.

Following the training we are now able to go out into the community and work

Paul Champion, Operations Director at Learning Unlimited said: “There is still time for employees, self-employed people and volunteers to take a range of single skill courses, usually work-based learning or one-to-one tuition. We can work with businesses to assess their needs, take them through the enrolment process and deliver training that is right for the individual and the organisation.”

Learning Unlimited is also working with motivated young job seekers aged 16-23 to give them the skills they need to get ahead. The organisation’s flexible Traineeship programme is designed to give young people a step-up to employment, an apprenticeship or into learning at a higher level.

people who require additional support in terms of employability or with Maths and English skills. The flexible model can run from six to 24 weeks and combines a work placement with one day of taught sessions each week. Students also complete an Employability Award or a vocationally-relevant qualification.

Further skills can also be included such as team-building, communication and money management.

Lynsey Holehouse from Killamarsh Day Nursery used the Traineeship programme when she spotted talent in a work experience student.

“As our trainee was not quite ready for the apprenticeship, the traineeship programme enabled her to gain the experience she needed to secure an apprenticeship,” said Lynsey. “The programme is very rewarding for our company; we take great strength in the knowledge that we are enabling a young person to gain vital experience in their dream career, whilst being able to provide a trainee to support our team.”

To find out more about Learning Unlimited’s Traineeship Programme or SSW contact the team today on 0845 850 1055.

The Traineeship is suitable for young

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EUROPEAN UNION Investing in Your Your o F Future uture

European Regional Development F Fund und 2007-13

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First For Business

PREVIEW

FEBRUARY 2015

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PREVIEW 015 brings a new air of optimism to Sheffield City Region. Perhaps we have all been guilty of focussing on the negative aspects of our area over the last few years, from the decade-long debacle over city centre regeneration plans in Sheffield itself to the apparently unbreachable gulf between private sector innovation and public sector stagnation.

which range from less absenteeism to reduced psychological stress. You don’t have to become a hardcore fitness fanatic to get involved and reap the benefits – a new Workplace Challenge for 2015 is geared up to motivate even the most exercise-phobic workers by encouraging employees to join colleagues and take up a team approach to getting active.

But now a new mood of positivity is emerging and it would be churlish not to join the chorus of approval as we look at new ways to bring prosperity, jobs and optimism to the area.

Of course nothing sparks up the local economy like a run of successful business start-ups and our region is blessed with many examples in this field.

This month’s cover star Mary Portas has been at the heart of a national campaign to revitalise the nation’s high streets and her inspiration will undoubtedly be felt at this month’s Retail Matters conference, which we preview in some detail in a special 16-page supplement within this issue.

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This month in First For Business, we examine the political and economic harbingers of better time ahead and anticipate the moment when Sheffield and the wider City Region truly starts to punch its weight.

Consultant editor John Yates sees several reasons to be cheerful, from the interest being shown by major multinationals like Toshiba in the Advanced Wellbeing Research Centre in the Don Valley to the announcement of a £400million sport and leisure development in the Peak District.

Meanwhile, chief feature writer Julie Farmer has been looking at the benefits of having a fit and active workforce,

If anyone out there has a business plan but is hesitant about taking the plunge and going for it, this month’s Dream Team feature may just provide the necessary inspiration, as our brains trust of business big hitters provides some useful advice for would-be entrepreneurs.

First For Business also provides its own practical guide to the business support

CHRIS WILSON, EDITOR available in our region, from funding to advice on marketing strategy to free mentoring.

One of the most attractive aspects of starting your own business is the opportunity to turn an interest that started out as a hobby into a financially rewarding business. This is the happy experience of Sam Goddard, whose passion for restoring old vehicle response lights, such as those on recovery vehicles, led to the founding of a business that won national and international acclaim. Sam was named Rotherham’s Youth Enterprise Young Entrepreneur last year, and he shares some of his secrets with First For Business readers.

I do hope you enjoy this edition of First For Business. Let us know what you think by tweeting us at @ffbmagRMC.

@ Facebook: Regional Magazine Company Twitter: @FFBmagRMC LinkedIn: First For Business magazine Email: ffb@regionalmagazine.co.uk

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First For Business

FEBRUARY 2015

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DAWN OF A NEW ERA?

Vision: Richard Caborn

IF THE POLITICAL AND ECONOMIC MOMENTUM OF THE FIRST FEW WEEKS OF THE NEW YEAR IS A HARBINGER OF THINGS TO COME, THEN 2015 COULD SIGNAL THE MOMENT WHEN SHEFFIELD AND THE WIDER CITY REGION FINALLY FINDS ITS VOICE. JOHN YATES REPORTS.

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hen a senior board member of Toshiba and two of his colleagues made a special flight to the UK to visit the Don Valley late last month, the former Sports Minister and steel union shop steward, Richard Caborn, knew that his vision for an Advanced Wellbeing Research Centre (AWRC) was gaining traction among major companies around the globe.

Unlike the ideologically driven excesses of the World Student Games – for which Sheffield’s ratepayers are still picking up the tab two decades later – Caborn’s dream of an Olympic Legacy Park is rooted firmly in commercial and economic reality.

Without the support of big, private sector ‘subscribers’ the AWRC will not succeed.

But, with the likes of Toshiba, Siemens, Panasonic, Mitsubishi and, more locally, BBraun, showing a keen interest in signing up, it looks like the project is achieving an unstoppable momentum.

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Caborn has used his experience with the hugely successful Advanced Manufacturing Research Centre – just up the M1, at the junction with the Rotherham/Sheffield Parkway – to create a tiered, supply chain model that will include some of the biggest names in advanced healthcare technologies and solutions.

This, coupled with the close support of the city’s two universities, and their longstanding research relationships with the Sheffield Teaching Hospitals Trust – one of the largest of its kind in Europe – will provide members of the AWRC with a remarkable ‘laboratory’ in which to design and develop smarter ways of delivering healthcare in the coming decades.

So, while the local papers were full of tales of woe when it was announced the stadium was to be demolished in 2013 – a monument to political vanity that will cost ratepayers £25 million a year for the next decade – the 71-year-old Caborn’s

seemingly limitless drive and energy, along with his negotiating and deal making skills, are turning a potential disaster into a triumph.

Transformative developments like the AWRC seem to have two key drivers. The first is that they are often the work of restless, dynamic individuals with a passion for making a difference: think the likes of Caborn, Adrian Allen, Keith Ridgway, Richard Jones, Phillip Jones, Keith Burnett, Lee Strafford, Chris Rea, Hugh Facey, Graham Honeyman, and Rupert Carr (more of whom later).

And second, they increasingly involve the closest of collaborations between our two universities, UK and European institutional research funders, and the private sector – with government supporting/fostering these relationships by creating a research climate that insists on value for public money, economic and social impact, and the building of powerful partnerships. The University of Sheffield’s core research

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AGENDA

income, for instance, is in excess of £114 million a year and involves collaborations with both global and regional economic and scientific partners.

Caborn’s vision for a new Olympic Legacy Park is inextricably linked to the knowledge base of Sheffield Hallam University and the creation of a second University Technical College – relationships which signify a much needed recognition of the fact that sustainable economic and social development is not created by building physical monuments to vanity, but by investing in, and enhancing, the human capital of the city region. Indeed, it is the skills – technical, social, entrepreneurial – of future generations that is often the deciding factor for inward investors.

And here too, the Sheffield City Region has new momentum. No sooner had the Advanced Manufacturing Training Centre opened its doors, than plans were being developed for its expansion. The centre, which puts employers and employability skills at the core of its activities, has already won a prestigious award for the quality of its apprenticeships, but what marks it out as a bold, and visionary enterprise, is the fact that the University of Sheffield – a research intensive Russell Group institution – is creating a potential pathway to higher education for a growing talent pool of young, local people who would not normally be given such access.

For some, the idea of a Russell Group institution dirtying its hands in Foundation Degree territory is anathema, but under the sure-footed guidance of Sir Keith Burnett, along with the inspired leadership of Keith Ridgway, the University of Sheffield is both morphing in to a new kind of higher education institution, while at the same time returning to its centuries’ old roots as a vehicle for the betterment of the people of the city and the wider region.

Dynamic: Richard Jones

How the Advanced Wellbeing Research Centre proposed for the Don Valley could look when completed

Work is already underway on yet another development at the AMRC, this time Factory 2050. While the press blurb talks about the world’s first reconfigurable factory, the reality is that Sheffield is fast becoming the crucible where some of the most advanced ideas for modern production and manufacture are being forged.

Not content with taking some of the world’s most sophisticated equipment and making it work more efficiently and accurately, the team at the AMRC are now looking at how the next wave of factories can be made more flexible and adaptive through the deployment of new technologies, such as self-learning smart benches with the agility to switch from different kinds of high-tech production.

This approach, now used in many aerospace plants, could be translated to motor manufacture, and will be what gives the UK a competitive edge over lower cost rivals.

Interestingly, the new building will be glass fronted to allow visitors to marvel at what is happening inside. As one wag put it, there will be a green line running down the length of the building caused by schoolchildren pressing their noses up against the glass and being inspired to become the engineers of the future by what they see through the windows.

And, here again, the future is nearer than we might think. While there was no mention of funding for small, modular nuclear reactors in the Chancellor’s Autumn Statement, the word in Whitehall is that the Treasury has given the idea the nod. As a result, it is just possible that a technology which has been safely powering our submarines for decades, could be adapted, refined and designed here in the city region under the auspices of the Nuclear Advanced Manufacturing Research Centre, led by ex-Westinghouse boss Mike Tynan.

If successful, a new generation of small, modular nuclear power plants could be Made In Sheffield (companies like Forgemasters have both the know-how and the capacity) bringing high-tech jobs and wealth to the region while helping the UK towards energy self-sufficiency, giving industry the consistency it needs in the energy market, and providing a lead in the battle to combat global warming through reductions in greenhouse gas emissions.

These successes are attracting attention. It is significant that, as January drew to a close, one of the directors of America’s most celebrated economic and social think-tanks, the Brookings Institution, arrived in Sheffield to look at how our universities and city leaders are increasingly working together to >>>

‘It is just possible that a technology which has been safely powering our submarines for decades, could be adapted, refined and designed here under the auspices of the Nuclear Advanced Manufacturing Research Centre’ 9

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First For Business

AGENDA

FEBRUARY 2015

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create a climate in which innovation and economic growth can flourish.

Peak District – step forward two pro-vicechancellors for research and science Richard Jones and Tony Ryan.

Bruce Katz, co-author of The Metropolitan Revolution, might argue that postrecession growth will happen in the heart of cities – rather than discrete business parks like Silicon Valley in California, Research Triangle Park in the Carolinas, or the Advanced Manufacturing Park here in Rotherham – but he was sufficiently impressed by what he saw, that he realised there is no one-size-fits-all model for innovation and growth.

Katz was invited to Sheffield by a newly created body called the International Economic Commission which is the brainchild of Sheffield Labour Councillor Leigh Bramall. Bramall is one of a bold, new breed of local politicians who is willing to take risks to make things happen.

And while I think he is wrong to adopt the language of Katz – we are not following the Katz model of metropolitan innovation districts – he is right to see that our universities will have an increasingly important role to play in stimulating innovation in advanced manufacturing across a range of sectors – from healthcare and energy, through to transport and digital infrastructures.

Also, if I read Bramall correctly, Sheffield council is finally accepting that it cannot entirely claim the credit for the AMP and the AMRC. Sheffield and Rotherham, as one of the city council’s leading economists, Diane Buckley, established a decade ago, are so closely inter-connected that they have to be seen as a single, functioning economic entity. While the two councils have worked together to promote advanced manufacturing in the past, it is time they took a much more joined-up and vigorous approach to marketing and connecting the one part of our economy that makes us stand out from the regional, national and international competition.

Another reason for optimism, is that Bramall has chosen to focus the work of the unpaid commission on three areas – advanced manufacturing, outdoor sport and leisure (read the Peak District, hiking, climbing, mountain biking and the great outdoors) and the city centre redevelopment. This

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This is a powerful story and one that could so easily join up with the vision that Dick Caborn has for the Don Valley – improving health and wellbeing through the great outdoors. It also links perfectly with two recent announcements, the first for the rejuvenation of the Sheffield ski village – here is a chance to create a facility that is of international significance and links in to the broader outdoor industry/activity story.

Bruce Katz speaking in Sheffield

is a much more robust and focused approach than that adopted by the Local Enterprise Partnership whose strategy seems to want the region to be all things to all men (although it is clearly annoying the boosters of the digital, app economy).

Later this year Sheffield will host the European Outdoor Summit, a masterstroke from City Hall which seems suddenly to have realised that Sheffield’s position on the very edge of the Peak District not only makes it a magnet for tourism, but also the natural home for so many leading players in the outdoor industry, from elite athletes and world champions, through to international status entrepreneurs and business people and senior policy makers.

Here, for the first time, is a strong and convincing narrative that Sheffield can candidly market alongside advanced manufacturing that distinguishes us from our neighbours. How many leading lights in research and innovation have their homes in the Peak District? How many academics and researchers come to Sheffield because of the climbing and the

An artist’s impression of the Peak Resorts development

And second: the announcement of a £400 million sport and leisure development at the southern edge of the Peak. While this is largely the vision of another tireless entrepreneur, Rupert Carr, it was left to the Prime Minister, David Cameron, to announce the start of the development while on his recent American (British election) tour. With the support of American backers, the new project will begin construction next month – and, once again, that involves collaboration with higher education.

That just leaves the city centre. While this remains a challenge, council leaders should also see it as an opportunity: an opportunity to think differently, to design a very distinctive and complementary kind of city centre, one that doesn’t compete with Meadowhall but adds to the wider experience in the city region. This month’s Retail Matters conference is the perfect forum for developing ideas of what the future should look like, and how the twin offers of out-of-town, and city centre shopping, can meet the challenges of online purchasing and provide Sheffield with a stand-out, destination retail and leisure experience.

Leigh Bramall rightly believes that Sheffield should listen to, and learn from, the experience of others around the world. However, by focusing on what makes our region different and developing that into a compelling narrative that we can market to the wider world, Bramall could find that it is policy gurus like Bruce Katz – a former advisor to US President Barak Obama – who will increasingly be coming to Sheffield to learn from us rather than the other way round.

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First For Business

FEBRUARY 2015

DESIGN

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DESIGN & GROW DS PRINT DESIGN WEB COVER THE FULL RANGE OF DESIGN, PRINT, DIGITAL AND MARKETING SERVICES.

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elping businesses like yours to grow is all part of the job for the creative team at Sheffield based DS Print Design Web. With 13 years’ experience of helping private and public sector organisations to engage with clients, DS Print Design Web’s professional in-house experts cover the full range of design, print, digital and marketing services all under one roof.

Whatever stage your business is at, DS can help you promote it in the best way possible. If you are at the beginning of your business journey there is a full range of website design services to ensure you have a professionally designed, bespoke website with the option of content management and e-commerce facilities.

If you are ready to boost your marketing activities there are a whole host of services to choose from including assistance with developing an effective marketing strategy, copywriting, branding support, direct mailing and digital marketing including social media channels and advice on how best to use them.

If it is printed products you need, DS create it all, from stationery packs to event display materials, packaging and work-wear. The company also offers a photography service, taking high quality images for adverts, brochures, websites and catalogues.

Established in 2002, the company has been so successful at helping businesses with their image that is has been recognised by the national ‘Recommended Agency Register’ (RAR +) as a creative services supplier which provides exceptional products and services.

With over 1,500 customers DS Print Design Web has worked with businesses of all sizes, supporting many from the start-up stage through periods of growth.

“Working with the DS team on the HSO customer service brochure was a simple, efficient process. The designers created a clean and contemporary style brochure with accompanying visuals to stay in touch with the HSO brand guidelines. I was extremely pleased with the finished result which was of high print quality and delivered to our deadline. DS are an extremely creative and professional company who I would highly recommend for all print and design services.”

Nigel Madden, HSO (Global Microsoft Partner of the Year 2014) “We at GQA have used DS for several years and are very satisfied with both quality and service. We have used both print and design services and have always received fantastic service.”

Emma Barnsley, GQA Qualifications “DS have a phenomenal design team who are dedicated to your design and try to understand your vision in order to achieve the perfect result.”

Abbigale Wallis,Voice Marketing “We have used DS many times for flyers, posters and leaflets; they have always offered our business a fantastic service, often getting jobs done the same day. We have found the quality of their printing second to none and the posters look bright and vibrant even after years outside.”

Eddie Andrew, Our Cow Molly “The extremely creative team at DS have helped create and design my whole pet friendly brand for my dog products delivery business, ‘Woof-Box’ ranging from logos, marketing material, copywriting and an e-commerce website including SEO services. As a result, my company has rocketed and I’ve gained a large consumer base as well as media coverage. Most recently, Woof-box has been nominated for the ‘Startacus’ award for new businesses.”

Lynne Morgan, Woof-Box

CONTACT: DS Print Design Web 198 Northfield Road, Sheffield, S10 1QU Tel: 0114 266 9000 www.dspad.co.uk Email: info@dspad.co.uk Twitter: @DSPrintDesign Facebook: DSPrint LinkedIn: DS Print Design Web

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First For Business

EVENT

FEBRUARY 2015

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ACHIEVE FINANCIAL FREEDOM KNOWLES WARWICK’S THIRD ANNUAL CONFERENCE WILL SHOW YOU HOW TO ENSURE YOUR BUSINESS ALL BUT TAKES CARE OF ITSELF. heffield accountants and business advisers Knowles Warwick are putting on a day of advice and inspiration to help business owners achieve financial freedom.

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Birmingham and Yorkshire, and a partner in fds Knowledge, a specialist training and development business.

After two very successful events, the company’s third annual conference will feature a host of business experts and entrepreneurs who will offer their expertise on preparing your business to take care of itself while you become financially free. It will also explain how to make it easier to take time off – whether it be a day, a week or a month – while not having to worry that your company will fail in your absence.

An experienced dealmaker, Jo has bought and sold over 300 businesses in the last 20 years, specialising in ownermanaged companies. Jo will give advice on selling your business and how to get the best deal at the right time.

The keynote speaker will be Mark Gallagher, who started out as a freelance journalist and broadcaster in Formula One before progressing through the ranks to head of marketing then founding his own motorsport business, Status Grand Prix. He has worked closely with F1 drivers including Hill, Schumacher and Button and has even consulted on the Disney movies Cars and Cars 2.

Mark still contributes to some of the world’s biggest media outlets such as Sky News and CNN and recently published his book, The Business of Winning: Strategic Success from the Formula One Track to the Boardroom. At the conference Mark will be speaking about innovation, leadership and teamwork, relating his business knowledge to his time working as a journalist and broadcaster.

Also sharing her expertise will be Jo Haigh, a partner in fds Corporate Finance, with bases in London,

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Clockwise from top left: Mark Gallagher, Jan Jack and Jo Haigh

Bringing a spot of humour to the event will be Jan Jack, a business owner turned stand-up comedienne who founded Basingstoke Comedy Club in 2007. Jan now runs workshops teaching stand-up comedy techniques to help clients connect to their audiences with humour and was nominated for a North Hampshire Inspire Award for Best New Business in 2013. At the conference she will explain how to use humour to make

Knowles Warwick managing director Steve Knowles

presentations and public speaking more engaging and more memorable.

Knowles Warwick’s managing director Steve Knowles will also share his expertise on the day. Chartered accountant Steve established Knowles Warwick in 1985. The company has since earned a strong reputation for helping clients achieve their dreams and ambitions and has gained clients as far away as China and the Middle East, from self-employed professionals to international corporations.

Steve will be speaking about innovation in the context of new technologies and how businesses that ignore the latest inventions and innovations often fail.

The conference will take place at Hilton Hotel Sheffield on Thursday 19 March from 9.30am to 4pm. Tickets are £99 per delegate, including breakfast, lunch and refreshments. A limited number of exhibition spaces are still available at £250 each, including admission to the conference, meals and refreshments.

Visit knowleswarwick.com/events to find out more.

CONTACT: Lyndsey Hall Knowles Warwick 183 Fraser Road, Sheffield, S8 0JP Tel: 0114 274 7576 Email: Lyndsey.Hall@KnowlesWarwick.com www.knowleswarwick.com

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First For Business

FEBRUARY 2015

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Lisa Leighton

Kiley Tan

Kevin Kerley

Rob Moore

TAKING THE PLUNGE STARTING YOUR OWN BUSINESS MIGHT SEEM LIKE A GRAND IDEA, BUT WHERE TO BEGIN? OUR DREAM TEAM EXPERTS HAVE SOME START-UP ADVICE TO POINT YOU IN THE RIGHT DIRECTION. DEAR DREAM TEAM: I believe I have a strong business idea, but my head is spinning when it comes to the practicalities of going it alone. How much of my own money should I invest? What sort of advice and financial aid is available? Should I follow my hunch and just ‘go for it’ or do some market research first? Any tips from the Dream Team would be welcome.

LISA LEIGHTON PARTNER AT BARBER, HARRISON & PLATT First of all, congratulations on taking the first steps towards starting your own business. You’ve got off on the right foot by asking questions; ask as many as you can! Knowledge is power… the more information you have at your disposal the better equipped you will be to meet the challenges ahead.

So, how much should you invest personally?

This will depend on the amount of money required to start-up. This differs from business to business and whilst being near impossible to determine exactly, you will need to assess what this number is in as rigorous a manner as possible as part of an overall business plan. And it’s worth remembering that

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the first number you arrive at is probably too low!

The amount you invest will also be driven by the overall funding structure of your venture. If you are funding it yourself you will need to invest as much as is required to get your venture off the ground. If other external investors or funders are supporting you it is often the case that they will want you to have “hurt money” invested, ie should the venture not succeed then losing your invested cash would be financially painful for you. In the eyes of both debt and equity investors this helps to ensure that everyone’s goals are aligned.

Market testing v “go for it!”

In taking your product/service to market you want to be as prepared as you possibly can be and having a thorough understanding of your potential market will be key to your success.

Online crowdfunding platforms are revolutionising the way that new startups not only fund their business but also market test their product(s). Rewards and donation based platforms provide a direct connection with your market place and can garner valuable product feedback - this would form part of a wider crowdfunding exercise and you would need to be comfortable with giving away equity, but it might be an area for you to explore.

I hope this has been of some help and I

wish you every success in your new venture!

KILEY TAN PARTNER AT WOSSKOW BROWN Starting up a business is not rocket science unless of course your business is about interplanetary space travel.

You should start by approaching Business Sheffield or RIDO who will be able to provide the pre-start up assistance to test your ideas. The business advisers would test the viability of your plans if only to ensure that you’ve considered the ups and downs of your business.

Another organisation who may be able to help is the Wosskow Brown Foundation, which is a charity helping new businesses to grow.

One should be encouraged to follow their dreams but successful business people do this after carrying out research and understanding what they are getting into.

Financial aid is still difficult. Anecdotally, we hear of the major banks lending more but the lending to start-ups tend to be very limited.

From a legal perspective, my advice is to get the basics right from the very start by ensuring that you and the business

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DREAM TEAM

are protected from the vicissitudes of the commercial world.

More often than not, a solicitor is usually called upon when problems occur.

Whilst we are excellent problem solvers, the reality is that solicitors can be used effectively to protect your business and prevent.

I would be advising on the legal structure – sole trader, partnership, LLP or company – and the mechanisms which can be put in place for owners to deal with disputes amongst themselves, death or disability of one of them. This may make for uncomfortable discussions but is based on reality.

Another issue is dealing with the suppliers and customers by putting in place contracts or terms and conditions which would protect the business. As I’m writing this, Sheffield is being engulfed by snow but what if your business has to deliver an item in these conditions and the van suffers an accident, rendering delivery impossible?

These are the basics and in our experience, business people who have failed to carry out this exercise tend to be the ones who would look back and say, “If only …”

accountant, preferably from a recommendation from someone in business you know, create a business plan for the first three years and revisit and adjust six-monthly once you are up and running. Seek advice from your local chamber business start-up team, and secure the services of a business mentor from day one.

Ensure that you have sufficient cash to fund the business and a reserve fund, in case of the unexpected (which will crop up). Solicit the help of your accountant to assist you with a cash-flow forecast.

Concentrate on the outcomes you are looking to achieve and focus your efforts on the ‘How’ rather than the ‘What’.

Thinking in outcomes and having very clearly defined objectives is a powerful way of achieving your goals.

Be prepared for the journey in the first 12 months at least to be very hard work, and be prepared to put in long hours and get your hands dirty.

Finally and for me the most important aspect of this is to concentrate and focus your energy on your social skills, people buy from people and the main thing that will set you apart from others is your uniqueness, be authentic and don’t try to be something you think others expect you to be. Just be yourself.

KEVIN KERLEY CHAIRMAN, ACADEMY OF CHIEF EXECUTIVES

I wish you the very best of luck with your new adventure.

The first thing to be aware of is that nothing worth having is easy, more than half new business start-ups fail within five years, cash-flow being cited as the top reason for failure according to a survey carried out by the Telegraph in October 2014. Cash really is king.

ROB MOORE RECOVERY EXPERT AND PARTNER AT TAYLOR&EMMETT

Starting a business in the current economic climate will be tough, but certainly not impossible. Carrying out a SWOT analysis (Strengths-WeaknessesOpportunities-Threats) of your competitors, market conditions in your sector, availability of funding, grants, borrowing, and business support would be a good place to start. This will enable you to have a clear picture of the market forces and allow you to establish the right time to press ahead and will also help you identify of any gaps in your market.

Time spent planning and researching will be time well spent and assist you to be one of the 50 per cent successful startups after five years. Appoint a good

Starting your own business is tough.

Unfortunately, a lot of new businesses fail but here are my top tips for starting a new business that will succeed: If you can, start your business while you are still employed. Be careful here because you may be in breach of an implied obligation to act in good faith with your employer. However, being employed while you get your business going means that you will still have money coming in until you are ready to take the plunge and go it alone.

Love what you are proposing to do.

Starting a new business means that you are going to have to spend a lot of time and energy building the business up so don’t start an enterprise which you already or rapidly come to dislike.

Create a support system while you are building up your business. Don’t try to go it entirely alone. Having someone to talk to is invaluable, preferably a mentor who has knowledge of your kind of business.

Make sure you have customers right from the start. Don’t wait until you have launched your business to find customers.

Begin your marketing and start making contacts and finding customers so you can begin trading right away.

Write a business plan. Don’t just go for it without writing down what it is you are trying to achieve and what you need to do to get there. If you need a loan, your lender will want to see your business plan.

Do your research. It is essential that you do lots of market research before you start because you need to become an expert on your products or services and on your industry if you are not already.

Get professional help. I know you would expect me to say this but in order to do properly protect yourself you need a good accountant and solicitor. It is a false economy to try and make do without professional assistance when ultimately you may have to spend more money and waste more time trying to do things which you are not qualified to do.

Think about investment. Ideally try and save as much as you can to invest yourself into your business so that you own all of the equity. However, you may need to approach potential investors or lenders. If so, be aware that investors will want an equity share of your business.

Be professional from the start. You are commencing a new business which is a serious thing. Have a proper website.

Have a business email address and business cards and deal with your customers and suppliers in the same manner you would expect to be dealt with yourself.

Be the correct legal entity. Take advice on whether you should start as a limited company or sole trader and ensure that you have notified HMRC if you are starting as a sole trader.

CHALLENGE OUR TEAM. The team will respond to one selected question in each edition of First For Business.

Send your questions to ffb@regionalmagazine.co.uk.

Name withheld on request

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First For Business

FEBRUARY 2015

www.ffb-online.co.uk

THE ROAD TO SUCCESS SO, YOU HAVE AN IDEA FOR A NEW BUSINESS BUT YOU’RE NOT SURE WHAT TO DO NEXT? FEAR NOT; FIRST FOR BUSINESS IS HERE TO HELP WITH A ROUND-UP OF THE BUSINESS SUPPORT IN OUR REGION.

S

tarting a new business can be daunting and it’s not surprising that many would-be business owners have no idea where to start.

Even once you have a solid idea there are endless factors to consider such as how to write a business plan, whether you are eligible for funding, what your marketing strategy will be and who you customers will be.

Currently, your location plays a key factor in the support available to you.

Within the Sheffield City Region each of the towns and cities currently has its own business support service, as well as a number of other smaller support organisations.

Some of the key – and most familiar – organisations within the region are Business Sheffield, RiDO (in Rotherham),

18

Business Doncaster, Enterprising Barnsley and SmartStart.

Of course, there are other organisations also offering support to start-ups and which you choose may depend on matters such as the sector in which you wish to operate, your age (there are dedicated support organisations for young people in business), the point you are currently at and the exact nature of the support you need. Even a quick search for ‘business support’ online brings up seemingly endless options, but use our five top tips as a starting point and you might just end up in the right place!

1 Write a list of the areas in which you need support and prioritise in order of importance.

2 Be clear on your business plan.

Business support organisations can help with this and templates can be downloaded freely from the www.gov.uk website.

3 Make use ofsupport available from HMRC. On the www.gov.uk website you can sign up for business help and education emails as well as webinars and online courses.

4 Find a business mentor. Many of the support organisations listed above offer a free mentoring service. You can also use www.mentorsme.co.ukto search for other free services in your area.

5 Utilise the help and resources offered. The organisations listed above – plus others – will be able to locate resources for you and signpost you to workshops and training courses relevant for your business.

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FEATURE

THE PORTAS EFFECT: BRINGING OUR HIGH STREETS BACK FROM THE BRINK In May 2011 Mary Portas was appointed

by Prime Minister David Cameron and Deputy Prime Minister Nick Clegg to lead an independent review into the future of the high street.

‘The Portas Review’ was published on 13 December 2011, making 28 specific recommendations including making it easier for people to become market traders by removing unnecessary regulations, the Government considering whether business rates could better support small businesses and independent retailers and local authorities using their discretionary powers to give business rate concessions to new local businesses. Mary also suggested creating a number of High Street Pilots.

Since the report the Government has lifted planning restrictions, cut small business’ rates and given councils a financial incentive to support high streets in order to help town centre landlords make better use of empty properties, get more start-up businesses set up in the high street and remove business rates for a third of a million small businesses.

A number of High Street Pilot towns were also established, including Rotherham in 2012. In a ‘think piece’ entitled ‘Why our high streets still matter’, published in May 2014, Mary said: “The turnaround achieved in Rotherham is one of the best case studies I know.”

According to Rotherham’s Town Team footfall has risen three years in a row, 86 new businesses have opened in the last three years and the vacancy rate has dropped from 20 per cent to 14 per cent.

In 2014 Mary also opened The Makers Emporium, a partnership between Rotherham Council, The Source Skills Academy and Rotherham Youth Enterprise.

More than 30 makers have populated the

Shopping guru Mary Portas

low-cost shared retail space with an array of products including handmade bags and clothing, home-wares, gifts and handcrafted fine silver jewellery.

Upon opening The Makers Emporium, Mary said: “I’m bursting with pride at everything that’s been achieved in Rotherham. The Town Team have done an extraordinary job increasing footfall and reducing vacancy rates but most of all producing a place people want to shop in and feel at home in.”

Funded by the High Street Renewal Award, The Makers’ Emporium aims to support new-start businesses looking to trade for the first time, raise awareness of their products and gain a taste of running their own business.

‘I’m bursting with pride at everything that’s been achieved in Rotherham. The Town Team have done an extraordinary job increasing footfall and reducing vacancy rates but most of all producing a place people want to shop in and feel at home in.’

DEVOLUTION DEAL ‘JOINS UP’ BUSINESS SUPPORT The Devolution Deal agreed with the Government in December 2014 gives Sheffield City Region the opportunity to work with the Government to develop a ‘trailblazer’ Growth Hub for business support.

In 2015 the Growth Hub will create a series of business support centres of excellence across the City Region.

This will mean that business support will be in easier reach for businesses and entrepreneurs – with just one website and telephone support to link businesses to the support they need to grow.

The Growth Hub has been designed by business leaders for business leaders. It brings a range of support together including funding options and advice on important growth areas such as innovation and exports.

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First For Business

FEBRUARY 2015

www.ffb-online.co.uk

THE KINGS OF START-UP SUPPORT IN SHEFFIELD WHETHER YOU ARE JUST THINKING OF STARTING A NEW BUSINESS, A YOUNG BUSINESS WITH AMBITION OR AN ESTABLISHED BUSINESS PLANNING GREATER THINGS, BUSINESS SHEFFIELD’S TEAM OF ENTERPRISE COACHES AND BUSINESS ADVISORS IS HERE TO HELP.

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usiness Sheffield, the business support service of Creative Sheffield, helps people at whatever stage of the business journey they are at and the services can be accessed with one simple phone call to 0800 043 5522.

With years of experience of dealing with new and early stage businesses, Charlie King and Rob King front the Business Sheffield start-up service.

For those just starting out, Charlie and Rob deliver a series of three coaching sessions in market research, financial viability and legal/HMRC issues. They also offer drop-in sessions, workshops and informal ongoing business support.

“We’ve had all kinds of people through our doors, including the long-term unemployed, company directors and professional sportspeople.

“Even people who have run a business before gain a lot out of coming here to reassure themselves they are on the right track with their latest venture.”

ROB KING

Those further on in their business journey can access commercially experienced growth advisers, technical expertise in HR, finance support and tailored specialist knowledge.

Rob’s background is predominantly in sales, including eight years of working for Procter & Gamble as a territory sales manager. He also spent five years managing a number of shops for a camera retailer and has experience of setting up and running his own business.

Call Business Sheffield if you live in Sheffield or if your business is based in Sheffield to find out more:

CHARLIE KING

“Our job is to help people try and come to a decision initially about whether selfemployment is right for them.

0114 224 5000 0800 043 55 22

In his six years as an enterprise coach for Business Sheffield, Charlie has worked with approximately 2,000 start-ups, heard ideas too numerous to mention and witnessed almost every situation, challenge and barrier that a new business can face.

Charlie, who studied food marketing at Sheffield Hallam University, has worked in the food industry, in a social enterprise, in recruitment and has also been involved in taking a toy to market.

“It is not about us doing things for people, but us empowering them to achieve their own aims. Through our drop-in sessions, one-to-one coaching

20

and workshops we cover everything that a start-up needs to know to take their business forward.

“We’re not here to tell them whether their idea is great or not but we can show them how to carry out market research to understand for themselves whether their idea is viable. As well as delivering training ourselves we are also great at signposting and we’re very well networked within the region.

“We’re happy for people to come and have a coffee with us and just have an informal chat. We don’t wear suits; we’re very approachable and down to earth and we hope we can make the process of setting up a business a bit more enjoyable for people.”

@Sheffbusiness Visit www.welcometosheffield.co.uk/ business

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BUSINESS START-UP

GETTING BUSINESSES OFF THE GROUND… CASE STUDY: TIM HART, CHEF/OWNER OF I HEART BIKKIES Originally from San Francisco, Tim Hart moved to Sheffield last year and set up I Heart Bikkies (www.iheartbikkies.com) in September. The company specialises in gourmet biscuits for grown-ups, with all biscuits made by hand using top-quality ingredients sourced from organic and local suppliers wherever possible.

“I have had my own PR company for ten years but when I moved to the UK I decided to set up a second business selling gourmet biscuits, bringing ideas from cuisine-obsessed San Francisco to Sheffield,” said Tim. “Not only did I need to learn about a completely different business but also about doing business in the UK. Coming from the States I had to throw out any prior assumptions I had about running a business.

“I went on some useful workshops including employment law, terms and conditions and environmental health. Charlie and Rob also gave me some great referrals onto other workshops including copyright and trademarks at Sheffield Library.

“I’m always checking Business Sheffield’s calendar of events and there are some exciting ones coming up on digital marketing and working in the cloud.

“Starting a new business can be difficult for anyone but I had the added struggle of doing it in a new country. It’s been incredible to have such friendly local support and people available to answer any questions I have.”

CASE STUDY: ANN LYON, CONSULTANT, THINKING-PARTNERS In the summer of 2014 Ann Lyon set up a business specialising in management development for better business performance.

Her first experience of working with Business Sheffield was a one-to-one coaching session with Rob and she has since taken part in group coaching and workshops.

“When you are trying to start your own business one of the things that worries you the most is whether you are approaching it in the right way,” said Ann. “Talking to someone like Rob who has a lot of experience really helps develop your confidence.

“The group coaching sessions helped me follow the right path and avoid some of the common pitfalls made by new businesses and the recent workshops in social media and brand development have been really useful now the business is up and running.

“The great thing about Business Sheffield is that it not only provides support to start your own business but there are opportunities for networking with others in a similar position as well as ongoing support which is invaluable.”

CASE STUDY: COLIN SWABY, MANAGING DIRECTOR OF NEXT GENERATION COATINGS LIMITED Colin set up specialist paint spraying company Next Generation Coatings in June 2014 and found Rob and Charlie’s support invaluable for learning the finer details of running a business.

“I took part in the three coaching sessions and they made things much easier to understand,” said Colin. “Rob and Charlie had a great teaching style. The sessions were really relaxed and informative, the content wasn’t complicated and everything was really easy to follow.

“The sessions took the guess work out of running a business and also helped me see that my plans were achievable. Sometimes you doubt yourself and wonder whether you can turn an idea into a successful business. Rob and Charlie gave me the support I needed to say, yes, I can do it.

“I would 100 per cent recommend anyone thinking of setting up their own business to seek the support of the team at Business Sheffield.”

Next Generation Coatings Limited colour coats uPVC windows, doors and conservatories as well as wood and metals. It has secured contracts with well-known names such as Hilton Hotels, Barratt Homes and Debenhams.

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EUROPEAN PARTNERSHIP CFA – SANCTUARY HOUSING – B&E TOGETHER B&E TOGETHER DELIVERS ANOTHER SUCCESSFUL WORK EXPERIENCE PLACEMENT BY BRINGING TOGETHER COMPANIES FROM THE UK AND FRANCE.

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&E Together are specialists in the organisation and management of inspirational work experience placements to apprentices from across Europe. These experiences provide the young people who participate with an unprecedented opportunity to develop essential work skills, sample new cultures and working practices.

The exchange of apprentices provides a chance to break down barriers and perceptions of social mobility, whether the apprentices are from the UK visiting locations on the continent or from one of B&E Together’s many European partners coming to experience working life in South Yorkshire.

B&E Together have many partners both in the UK and across Europe that make the apprentice partnership such a resounding success. Amongst the closest of these are Sanctuary Group, one of the UK’s leading providers of housing, care and community services with regional offices in Shiregreen, Sheffield, and CFA based in Besancon, France.

WHO IS SANCTUARY GROUP? Sanctuary Group manages over 98,000 homes throughout England and Scotland, including general rented, retirement living, supported housing, student and

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Richard Jones from B&E Together (right) with Rob Daine from Sanctuary Housing

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key worker accommodation and care homes. The Group also provides a range of services which includes housing management, maintenance, social care and telecare.

Over the last few years in Sheffield, Sanctuary has provided support to the B&E European Apprentice programme by offering young people from France the opportunity to undertake a two-week work experience placement within their organisation. These placements are always well structured and engaging for the young people and give them experience working alongside trade professionals.

WHO ARE CFA? Based in France, CFA was created in 1974 on the initiative of employers and employees and members of trade unions. The long-term vision was to provide the highest quality apprenticeship training to ensure that a continuous stream of highly skilled young people would be available within the construction sector workforce.

A SUCCESSFUL PARTNERSHIP In November 2014 B&E Together hosted the latest group of apprentices from CFA to visit South Yorkshire. The group comprised of Apprentice Heating Engineers, Apprentice Electricians and their two tutors.

Their stay was for two weeks, during which time they lived with host families based around South Yorkshire and located close to the employers who would be supporting them on their work experience placements.

Yet again, Sanctuary stepped up to the mark and offered to support six of the group. In addition to working on-site with the company tradesmen, Sanctuary also offered the group the opportunity to undertake a day’s training at their new Maintenance Training Centre, based in Chester. The Centre enables Sanctuary to deliver in-house training to their maintenance teams to ensure a consistent level of high quality service is maintained.

ABOVE:The apprentices learn new skills at Sanctuary’s training centre

The visit to Chester was arranged by Sanctuary to enable the French apprentices to experience the excellent training facilities on offer. It also gave them the chance to learn new skills outside the scope of their regular training as heating engineers and electricians.

Speaking about the visit Adrian Cheetham, acting national operations manager for Sanctuary Maintenance in the north, said: “The group spent a highly productive day carrying out a series of joinery tasks to broaden their skill base, assisted by their trainer for the day. Not only did this serve to give them new techniques to use in their work but also proved to be a highly enjoyable experience.

“As the day progressed the apprentices became more and more confident using their English when conversing with the trainer. The day ended with each apprentice receiving a certificate of achievement to recognise their training.”

B&E Together provide this unique service that brings together diverse organisations from across Europe to work in partnership with one another to deliver a shared goal, that of giving apprentices the highest quality enhancements to their training. The vision of B&E is to enable every young person it engages with aged 14-25 to develop new life and employability skills and a broader appreciation of the scope, importance and possibilities of working life.

If you are a school, college, training provider or business and would like to learn more about B&E Together and the work they do in South Yorkshire, nationally or in Europe they would be delighted to hear from you.

CONTACT: Switchboard – 01709 336700 European Projects – Joyce Tinker joyce.tinker@be-together.co.uk Schools and Colleges – Richard Jones richard.jones@be-together.co.uk Training – Sharon Peck sharon.peck@be-together.co.uk

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First For Business

FEBRUARY 2015

www.ffb-online.co.uk

HELPING ENTERPRISE GROW 2015 MARKS THE BEGINNING OF A NEW CHARITABLE FOUNDATION THAT WILL TRANSFORM THE FUTURE OF HUNDREDS OF BUSINESSES, CHARITIES AND SPORTING INDIVIDUALS IN THE SHEFFIELD CITY REGION. PROGRAMME DIRECTOR JIM LAWSON INTRODUCES THE WOSSKOW BROWN FOUNDATION AND EXPLAINS THE ROLE IT WILL HAVE IN GROWING THE LOCAL ECONOMY.

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ith its roots going back over 150 years, Wosskow Brown is firmly established as one of the leading firms of solicitors in the Sheffield City Region.

The culture of the company has always been to look at ways to assist clients holistically, rather than trying to deal with a single issue.

In the present day it is increasingly difficult for businesses, charities, social enterprises, sports clubs and people to find the support they need. The world is getting smaller, more complex and more competitive.

Wosskow Brown wanted to find a longterm way of continuing to support these enterprises.

“We have for many years helped individuals with pro bono support but this has happened in a very ad hoc way,” said Jim Lawson. “We wanted to develop an organisation which was not-for-profit and whose main purpose was to help these enterprises grow and develop to the next level. After a great deal of planning our vision has become a reality and we are pleased to introduce The Wosskow Brown Foundation. We hope that having this formalised structure will enable us to assist greater numbers of people.”

Officially launched at the end of 2014 at a packed event in Sheffield city centre,

24

the main purpose of The Wosskow Brown Foundation is ‘To provide practical help, inspiration and opportunities for people to reach their ambitions’. It will do this in a way that changes people’s lives for the better, improves their community and economy and creates jobs.

The Foundation will be delivered through practical programmes of support which will encourage individual and organisational development.

The inaugural programme will be the WB100, a goal to support 100 businesses, 100 charities/social enterprises/sports clubs and 100 individuals from grass roots sports over the next five years. The programme also aims to help create 100 new jobs.

“We have got a fantastic group of around 500 local entrepreneurs and other advisors who will kindly give their own time to help us provide a ‘wraparound’ service to give people the support they need,” said Jim. “These people have been there and done it and are willing to help others who are just starting out. Our region has a great reputation for giving back and we’re utilising this to help others reach their goals sooner.

“In any journey in life you can take quite a meandering approach but our experience shows us that if you make

the right connections at the right time the path can be shorter.”

The assistance will include 20 hours of support per individual. As well as group sessions and mentoring there will be an inspirational speaker series, networking and bite-size training in crucial topics such as writing a business plan and how to write bids and tenders. There will also be a number of high-profile annual events including a fundraiser and wellbeing event.

“We have a programme for the next 12 months mapped out,” said Jim. “We started in January with the first cohort which is a mixture of businesses, social enterprises and sports people. We will encourage our beneficiaries to use us a touchstone outside the planned monthly sessions as we want to share their journey.

“Sometimes people will want some advice or simply a warm introduction to a valuable contact. The connectedness we have is a huge asset and we’ll make this available as a benefit to those we assist through the Foundation. The Partners at Wosskow Brown have also set aside some offices in our building to be used as incubation space.

“We have had to be strict with the criteria as we want businesses that are ambitious, want to grow and that will create jobs and we want to help charities and social enterprises that are sustainable.

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ENTERPRISE

“We haven’t established the Foundation as a business support organisation. There are already programmes out there to do that and we are not here to compete with anybody or duplicate effort. We are looking to fill in the gaps and support the work these organisations have been doing well for years. If someone comes to us and they don’t fit our criteria we’ll signpost them to the right place to access the support they need.”

Initially, the Foundation will require substantial input from Wosskow Brown, but it will also need support from the wider business community.

“The firm is backing this with the contribution of time and effort,” said Jim. “We have estimated that the value of the time for every 20 hours of support for each individual is £2,500. We have said we will help 300 people over the next five years which adds up to £750,000.

“But, of course, we need to make the model sustainable. Pledges of time and support will be fantastic but the reality is we also need financial contributions from other businesses and organisations in the region. Making such contributions

to the Foundation can help companies deliver their corporate social responsibility objectives. We are not talking tens of thousands of pounds but anything that can be pledged. All the profits will go back into the communities we seek to serve, to enable us to help even greater numbers of people.

“Seeking grants or Government funding will not provide a long term solution – so we are exploring other routes to establish a sustainable model for the long-term.

“For many years the Government has been asking what more private sector businesses can do to help the local economy.

“We are showing some leadership and by working with other private sector companies this is something we can achieve together to help the economic regeneration of our region, which has an identified ‘gap’ of over £3bn in annual income, 3,000 businesses and 50,000 jobs.”

Since its launch the Foundation has been extremely well received. Already, companies are pledging their support and former sports minister Richard

Caborn has taken on the role of the Foundation’s first president. Enquiries have been coming in from far and wide, including the Football Association which has expressed an interest in the programme.

“The Foundation seems to have really captured the imagination,” said Jim. “In the first year we will be looking at supporting up to 100 beneficiaries across the business, social enterprise and sports sectors. I’m confident we will have some real success stories within the first 12 months. We will learn valuable lessons in the first year then ramp up activity for years two and three.

“As we move on those who have been through their own journey will then be supporting others and so on. That’s how the world goes round. There is no limit to how long this can continue and how big this can become.”

Should you wish to apply to join one of the programmes for 2015 or wish to offer mentoring or partner support please contact Jim Lawson at jim@wosskowbrownfoundation.org.uk

L-R: David Brown, Jim Lawson, Richard Caborn, Michael Wosskow

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Issue 10

February 2015

Retail Matters 6KHĚŞHOG &LW\ 5HJLRQ 5HWDLO +XE RI WKH 1RUWK

Special double issue edition!

In this issue: Barnsley and Rotherham Town Centres - 2015 and beyond Your invitation to our next retail conference Industry experts discuss their thoughts for the future of retail Retail Matters week 9th-15th February

RETAIL

MATTERS CELEBRATING PEOPLE IN RETAIL

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Welcome to our tenth edition of

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Retail Matters Retail Matters Conference 10th February 2015 The Future of Retail 6JG 5JGHƒGNF %KV[ 4GIKQP 4GVCKN (QTWO KU KPXKVKPI QTICPKUCVKQPU VQ CVVGPF C HTGG TGVCKN EQPHGTGPEG CPF PGVYQTMKPI GXGPV ECNNGF ŧ4GVCKN /CVVGTU 6JG (WVWTG QH 4GVCKNŨ

The conference will be held on Tuesday 10th February from 1.30pm until 4pm at The Source Skills Academy, 300 Meadowhall :D\ 6KHͦHOG 6 ($ 6SHDNHUV ZLOO LQFOXGH

Darren Pearce - Meadowhall Shopping Centre Randall Casson - PricewaterhouseCoopers Thierry Bale - Global Fashion Management

The last conference attracted over 100 organisations from across the region and 100% of delegates rated the speakers as either good or excellent. This half day conference will be invaluable for anyone looking to hear what experienced business leaders and retail industry experts believe will be crucial for future success in the retail industry. The conference will also provide a fantastic RSSRUWXQLW\ IRU GHOHJDWHV WR QHWZRUN ZLWK UHWDLOHUV IURP DFURVV WKH 6KHͦHOG &LW\ 5HJLRQ

To book your place contact Emily Sharples on 0114 2635625 or email emily.sharples@thesourceacademy.co.uk

027 - 042 FFB Feb15 23/01/2015 09:33 Page 3

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The Whistle Stop Sweet Shop

Ask the Retail Experts

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Pages 10 and 11

Planning for Barnsley and Rotherham’s Town Centres 2015 and beyond

Northern Tea Merchants of Chesterfield

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Page 15

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027 - 042 FFB Feb15 23/01/2015 09:33 Page 4

Executive Director of Sheffield Chamber of Commerce and Industry Its seems hard to believe we are nearly two months into 2015.

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The front cover image and the above images are courtesy of Mark Rodgers

027 - 042 FFB Feb15 23/01/2015 09:33 Page 5

Chief Executive of the Barnsley & Rotherham Chamber of Commerce Planning for Barnsley and Rotherham’s Town Centres - 2015 and beyond

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New car parking - Expected November 2015 *KIJ SWCNKV[ UCHG DTKIJV CPF GCU[ VQ CEEGUU QRGP CKT ECT RCTMKPI YKVJ RNGPV[ QH URCEGU

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New town square - Expected October 2016 # PGY NCPFUECRGF RWDNKE USWCTG YJGTG TQWVGU KPVQ VJG VQYP EGPVTG OGGV 6JG USWCTG YKNN DG NCTIG GPQWIJ HQT OCTMGV UVCNNU CPF RWDNKE GXGPVU CPF YKNN NQQM KPVQ VJG TGHWTDKUJGF KPFQQT OCTMGV New central library, revamped metropolitan centre, market hall and a new shopping boulevard - All expected during 2017 9KVJ VJG NKDTCT[ NQECVGF QP /C[FC[ )TGGP VJKU UVCVG QH VJG CTV DWKNFKPI YKNN DG C JWD HQT EQOOWPKV[ CEVKXKV[ +P CFFKVKQP VQ C DTKIJV QRGP CPF KPURKTKPI PGYN[ TGHWTDKUJGF URCEG VJCV YKNN ETGCVG HNQY DGVYGGP QWVFQQT CPF KPFQQT UJQRRKPI CPF D[ GZVGPFKPI .CODTC 4QCF C PGY TQWVG DGJKPF VJG TGFGXGNQRGF KPFQQT OCTMGVU YKVJ PGY UJQRRKPI CPF NGKUWTG QRRQTVWPKVKGU ū#U YG NQQM HQTYCTF YKVJ ITGCV QRVKOKUO NGVŨU JQRG VJG VQYP EQPVKPWGU CRCEG YKVJ VJG TGIGPGTCVKQP KPENWFKPI VJG GZEKVKPI FGXGNQROGPVU CTQWPF VJG OCTMGVRNCEG CPF VJG RWDNKE TGCNO #NTGCF[ YG ECP UGG VJG VQYPǡDGIKPPKPI KVU VTCPUHQTOCVKQP CPF VJG XKUKQP HQT VJG HWVWTG KU QPG VJCV YG ECP CNN DGPGƒV HTQO GPVKEKPI RGQRNG DCEM KPVQ VQYP CPF RTQXKFKPI $CTPUNG[ YKVJ CP QRVKOKUO VJCV JCU TGCNN[ DTQWIJV WU VQIGVJGTŬ

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(TQO 'NCKPG (GGPG[ 2TQLGEV /CPCIGT CV 5JGHƒGNF %KV[ %QWPEKN 5KPEG VJG *QWUKPI CPF 0GKIJDQWTJQQF 4GIGPGTCVKQP VGCO JCU DGGP YQTMKPI VQYCTFU C 5WEEGUUHWN %GPVTGU XKUKQP VJCV GXGT[ EQOOWPKV[ YKNN JCXG C EGPVTG VJCV CEVU CU C HQECN RQKPV YJGTG RGQRNG ECP EQOG VQIGVJGT %GPVTGU YKNN DG C UQWTEG QH RTKFG HQT NQECN RGQRNG CPF EQPVTKDWVG VQ VJGKT UGPUG QH DGNQPIKPI VQ CP CTGC .QECN RGQRNG CPF DWUKPGUUGU YKNN DG CDNG VQ IGV KPXQNXGF KP KORTQXKPI CPF NQQMKPI CHVGT VJGKT EGPVTGU VCNM VQ VJG EQWPEKN CPF QVJGT CIGPEKGU CDQWV YJCV YQTMU CPF FQGUPŨV YQTM CPF JCXG C UC[ QP EJCPIGU $WKNFKPI WR UVTQPI YQTMKPI TGNCVKQPUJKRU YKVJ ETQUU UGEVQT RCTVPGTU KP GCEJ CTGC KU CP GUUGPVKCN RCTV QH VJG RTQITCOOG VQ GPUWTG GCEJ RTQLGEV KU QH JKIJ SWCNKV[ OCZKOKUGU TGUQWTEGU CXCKNCDNG CPF ETGCVGU C UGPUG QH QYPGTUJKR CPF RTKFG YJKNUV CNUQ GPUWTKPI VJG RTQLGEVU CTG UWUVCKPCDNG 6JG HQNNQYKPI JKIJNKIJVU VJG TCPIG QH RTQLGEVU VJCV VJG EQWPEKN JCU UWRRQTVGF CETQUU 5JGHƒGNF QXGT VJG RCUV HGY [GCTU

6JG #66 JCXG GUVCDNKUJGF VJGOUGNXGU CU C MG[ UVCMGJQNFGT HQT TGIGPGTCVKQP KORTQXGOGPV KP VJG CTGC CPF JCXG VCMGP C NGCF TQNG KP EQPUWNVKPI YKVJ RTQRQUGF FGXGNQROGPVU VJCV EQWNF RQVGPVKCNN[ KORTQXG VJG CTGC #V VJG DK OQPVJN[ #66 OGGVKPIU VJGTG KU C UEJGFWNG QH IWGUV URGCMGTU YJQ RTGUGPV VQ VJG ITQWR QP XCTKQWU KPKVKCVKXGU VJCV YKNN RQUKVKXGN[ CHHGEV #VVGTENKHHG JKIJ UVTGGV 6JG EJCKT QH #VVGTENKHHG 6QYP 6GCO /QJCOOGF /CJTQQH UCKF QH VJG #VVGTENKHHG (GUVKXCN ūū#VVGTENKHHG KU C HCPVCUVKE RNCEG 2GQRNG YJQ NKXG CPF YQTM JGTG CTG UQ RTQWF QH KV RGQRNG YJQ WUGF VQ NKXG CPF YQTM JGTG TGOGODGT KV XGT[ HQPFN[ DWV CV VJG UCOG VKOG VJG[ CTG UCF VQ JCXG UGGP KV HCNN DGJKPF QVJGT EGPVTGU KP VJG EKV[ KP TGEGPV VKOGU CPF CTG FGURGTCVG VQ UGG KV TGXKXGF 6JG 6QYP 6GCO CNNQYU NQECN RGQRNG VQ IGV KPXQNXGF KV IKXGU VJGO C UOCNN DWFIGV VQ FGXGNQR VJGKT RNCPU CPF D[ YQTMKPI VQIGVJGT KV OGCPU VJCV VJG[ ECP VCMG UQOG EQPVTQN QH #VVGTENKHHGŨU HQTVWPGU CPF OCMG VJKPIU JCRRGP HQT VJG DGVVGT Ŭ

$CPPGT %TQUU 6TCFGTU QH $CPPGT %TQUU EQPVCEVGF VJG *QWUKPI CPF 0GKIJDQWTJQQF 4GIGPGTCVKQP VGCO CU VJG[ YCPVGF JGNR VQ TCKUG CYCTGPGUU QH VJG SWCNKV[ KPFGRGPFGPV DWUKPGUUGU KP VJGKT CTGC

#VVGTENKHHG #VVGTENKHHG KU CP JKUVQTKE EGPVTG YKVJ OCP[ QWVUVCPFKPI CUUGVU KPENWFKPI KVU VQR ENCUU URQTVU HCEKNKVKGU CPF RTKOG NQECVKQP KP 5JGHƒGNFŨU OCKP .QYGT &QP 8CNNG[ KPFWUVTKCN CPF EQOOGTEKCN FKUVTKEV CPF UKIPKƒ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ƒEGTU VQ ENGCT VJG NQECN ECT RCTMU CPF ITGGP URCEGU QH NKVVGT CPF QXGTITQYP UJTWDU +P CFFKVKQP VQ VJKU C FGTGNKEV RKGEG QH NCPF KP HTQPV QH C RTQOKPGPV DWKNFKPI JCU DGGP NCPFUECRGF YKVJ YKNF HNQYGTU 5GXGTCN GXGPVU CPF HGUVKXCNU JCXG DGGP JGNF VJG GXGPVU KPENWFGF OCTMGV UVCNNU HQT NQECN VTCFGTU OWUKE CPF HCOKN[ CEVKXKVKGU 6JG HGUVKXCN KPETGCUGF VJG HQQVHCNN VQ VJG CTGC QP VJG FC[ CPF OQUV KORQTVCPVN[ ICKPGF VJG DW[ KP QH VJG VTCFGTU YJQ YCPVGF VQ DWKNF QP VJG OQOGPVWO ETGCVGF CPF QTICPKUG HWTVJGT OCTMGVU CPF GXGPVU #P KPVGT VTCFKPI FCVCDCUG YCU ETGCVGF D[ ECTT[KPI QWV C HWNN CPCN[UKU QH CNN VJG DWUKPGUUGU UKVWCVGF KP CPF CTQWPF #VVGTENKHHG JKIJ UVTGGV VJKU JCU CNNQYGF CNN NQECN DWUKPGUUGU VQ UWRRQTV GCEJ QVJGT CPF CNNQY OQPG[ VQ EKTEWNCVG CTQWPF VJG NQECN GEQPQO[ OQTG GHHGEVKXGN[

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+P VJG EQWPEKN CPF VJG VTCFGTU UWDOKVVGF CP CRRNKECVKQP VQ VJG /CT[ 2QTVCU HWPFKPI 6JKU DKF YCU UWEEGUUHWN CPF VJG NQECN EGPVTG QH $CPPGT %TQUU TGEGKXGF c # 6QYP 6GCO YCU GUVCDNKUJGF VJTQWIJ VJG ITQWR C PWODGT QH UWEEGUUHWN UGCUQPCN GXGPVU JCXG DGGP QTICPKUGF YKVJ KPVGPUKXG UWRRQTV HTQO VJG NQECN PGKIJDQWTJQQF ITQWR 6JGUG GXGPVU HQEWUUGF QP UJQYECUKPI VJG KPFGRGPFGPV DWUKPGUUGU KP VJG CTGC

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CPF KPETGCUKPI HQQVHCNN #NQPIUKFG VJG GXGPVU C XGT[ UWEEGUUHWN UJQR NQECN ECORCKIP YCU TCP VJTQWIJ ŧ6QVCNN[ .QECNN[Ũ C PCVKQPCN ECORCKIP VQ GPEQWTCIG UJQRRGTU VQ UWRRQTV NQECN DWUKPGUUGU

'ZEGNNGPV YQTMKPI TGNCVKQPUJKRU YGTG GUVCDNKUJGF CV VJG DGIKPPKPI QH VJG RTQLGEV YKVJ C PWODGT QH MG[ EQOOWPKV[ ITQWRU CPF DWUKPGUUGU KP VJG CTGC 5WEJ RCTVPGTUJKR YQTMKPI JCU OCZKOKUGF NQECN MPQYNGFIG CPF GZRGTVKUG

6JG VTCFGTU CNUQ GHHGEVKXGN[ WVKNKUGF UQEKCN OGFKC CU C OGCPU QH CFXGTVKUKPI VJGKT WPKSWG QHHGT #NN QH VJG VTCFGTU EQPVTKDWVGF VQ WRFCVKPI VJG $CPPGT %TQUU 6YKVVGT CEEQWPV YKVJ RJQVQITCRJU QH VJGKT RTQFWEVU EWUVQOGTU CPF DWUKPGUUGU 6JG 6YKVVGT CEEQWPV PQY JCU QXGT HQNNQYGTU 914- .VF C NQECN EJCTKV[ YJKEJ RTQXKFGU QRRQTVWPKVKGU HQT RGQRNG YKVJ NGCTPKPI FKHƒEWNVKGU YGTG EQOOKUUKQPGF VQ OCMG JCPF ETCHVGF NCTIG YQQFGP RNCPVGTU %QNQWTHWN HNQYGTU YGTG ECTGHWNN[ EJQUGP VQ DTKIJVGP WR VJG CTGC CPF KORTQXG EWUVQOGTU UJQRRKPI GZRGTKGPEG 6JG VTCFGTU JCXG VCMGP QXGT TGURQPUKDKNKV[ QH VJG OCKPVGPCPEG QH VJG RNCPVGTU # NQECN VTCFGT CV $CPPGT %TQUU TGHNGEVGF QP VJG KPUVCNNGF RNCPVGTU ū(QT UQ NQPI +ŨXG DGGP UWIIGUVKPI VQ HGNNQY VTCFGTU VJCV OCMKPI VJG RNCEG NQQM CVVTCEVKXG YKNN GPUWTG JCRR[ EWUVQOGTU YKNN HGGN URGEKCN YJGP VJG[ UJQR YKVJ WU 6JG[ NQQM CDUQNWVGN[ UVWPPKPI Ŭ

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

6JTQWIJ VJKU UVTQPI RCTVPGTUJKR YQTMKPI 8CNNG[ 8KGY %QOOWPKV[ *WD YCU ETGCVGF KP YJCV YQWNF JCXG DGEQOG C XCECPV WPKV 6JG JWD KPENWFGU C EJCTKV[ UJQR EQHHGG UJQR CPF C TCPIG QH UGTXKEGU CPF CEVKXKVKGU YJKEJ VCMG RNCEG HQT CNN CIG ITQWRU 6JG *WD JCU RTQXGF GZVTGOGN[ RQRWNCT CPF JCU DGEQOG C XCNWCDNG CFFKVKQP VQ VJG CTGC )NGCFNGUU 8CNNG[ (QTWO YGTG CP KPVGITCN RCTVPGT KP UGVVKPI WR VJG JWD CPF PQY UWEEGUUHWNN[ OCPCIG VJG FC[ VQ FC[ TWPPKPI QH VJG DWKNFKPI CPF CNN VJG HCEKNKVKGU KV RTQXKFGU 5QOG UOCNN UECNG RWDNKE TGCNO KORTQXGOGPVU YGTG CNUQ KORNGOGPVGF YJKEJ KPENWFGF PGY UKIPCIG VQ UKIPRQUV NQECN COGPKVKGU KP VJG CTGC C NQECN CTVKUV YQTMGF YKVJ [QWPI RGQRNG KP VJG CTGC VQ FGEQTCVG UJQR UJWVVGTU 6JKU JCU DTKIJVGPGF WR VJG CTGC CPF FGVGTTGF ITCHÆ’VK 2NCPVGTU CPF JCPIKPI DCUMGVU YGTG CNUQ RNCEGF KP CPF CTQWPF VJG UJQRRKPI RCTCFG CPF ECPQRKGU CDQXG UJQRU CU YGNN CU TCKNKPIU YGTG TG RCKPVGF #NN QH VJKU VJKU EQPVTKDWVGF VQ GPJCPEKPI VJG UVTGGV UEGPG CPF KORTQXKPI VJG QXGTCNN CRRGCTCPEG QH VJG CTGC

*KNNUDQTQWIJ *KNNUDQTQWIJ &KUVTKEV %GPVTG KU QPG QHH 5JGHƒGNFŨU NCTIGT EGPVTGU CPF JCU C NQV VQ QHHGT +V DQCUVU C YKFG TCPIG QH KPFGRGPFGPV UJQRU C NKDTCT[ NGKUWTG EGPVTG CTV ICNNGTKGU CU YGNN CU C RCTM CPF CP CYCTF YKPPKPI YCNNGF ICTFGP 6JG *KNNUDQTQWIJ 5WEEGUUHWN %GPVTG RTQLGEV YCU FGXGNQRGF VQ TCKUG CYCTGPGUU QH VJGUG CVVTCEVKQPU CPF GPJCPEG YJCV YCU CNTGCF[ QP QHHGT

*GOUYQTVJ *GOUYQTVJ KU NQECVGF KP VJG )NGCFNGUU 8CNNG[ CTGC QH UQWVJ 5JGHÆ’GNF 6JG OCKP UJQRRKPI CTGC KU C UOCNN RCTCFG MPQYP NQECNN[ CU )CWPV 4QCF 5JQRU 9JKNUV KV UGTXGU GXGT[FC[ PGGFU UWEJ CU C OKPKOCTV CPF RJCTOCE[ VJGTG YCU C FKUVKPEV NCEM QH EQOOWPKV[ HCEKNKVKGU 6JG EGPVTG CNUQ UWHHGTGF HTQO C RQQT KOCIG NQECNN[ OCKPN[ FWG VQ VJG TWP FQYP CRRGCTCPEG KPENWFKPI C PWODGT QH XCECPV WPKVU CU YGNN CU CPVK UQEKCN DGJCXKQWT

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OCTMGV CPF VTGCUWTG VTCKNU 6JG GXGPVU JCXG CNNQYGF KPFGRGPFGPV VTCFGTU VQ UJQYECUG VJGKT DWUKPGUUGU CPF KPETGCUG HQQVHCNN CPF RTQƒV 6JG VTCFGTU ITQWR CTG PQY VCMKPI C NGCFKPI TQNG KP FGXGNQRKPI C RTQITCOOG QH GXGPVU VJTQWIJQWV VJG [GCT 6JG JKIJ UVTGGV YCU FG ENWVVGTGF D[ VJG TGOQXCN QH TGFWPFCPV DQNNCTFU CPF UVTGGV UKIPU 4CKNKPIU YGTG CNUQ RCKPVGF CPF HNQYGT FKURNC[U YGTG CFFGF OCMKPI CP GCUKGT CPF OQTG CVVTCEVKXG GPXKTQPOGPV HQT RGFGUVTKCPU VQ GZRGTKGPEG CPF PCXKICVG #PF C TGFWPFCPV RKGEG QH NCPF YCU KFGPVKƒGF CPF FGXGNQRGF KPVQ C PGY ECT RCTM VQ RTQXKFG OQTG URCEGU HQT XKUKVQTU VQ VJG EGPVTG 6JG EQWPEKN CNUQ JCXG QTICPKUGF C UGTKGU QH YCNMU VJTQWIJ *KNNUDQTQWIJ MPQYP CU VJG *KNNUDQTQWIJ 9CNM $QQUV RTQLGEV 6JG CKO QH VJG YCNMU YCU VQ DTQCFGP RGQRNGŨU VTCXGNNKPI QRVKQPU GPVKEG VJGO VQ YCNM CTQWPF *KNNUDQTQWIJ CPF WUG VJG NQECN UJQRU KORTQXG RGQRNGŨU JGCNVJ KPETGCUG UQEKCNKUKPI QRRQTVWPKVKGU CPF KORTQXG GEQPQOKE ITQYVJ HQT NQECN DWUKPGUUGU &WG VQ VJG UWEEGUU QH VJG YCNMU VJG[ CTG PQY DGKPI TQNNGF QWV KP QVJGT CTGCU QH VJG EKV[ # RCTVKEKRCPV QH VJG *KNNUDQTQWIJ 9CNM $QQUV 2TQLGEV TGHNGEVGF QP VJGKT GZRGTKGPEG ū+V TGCNN[ OCFG OG VJKPM CDQWV UWRRQTVKPI NQECN UJQRU KP *KNNUDQTQWIJ + PQY YCNM VJGTG VYKEG C YGGM VQ UJQR HQT HTWKV XGI OGCV CPF ƒUJ CPF QVJGT KVGOU 6JG HCDTKE UJQR JCU CNYC[U DGGP C HCXQWTKVG CPF + ECP DTQYUG VJGTG HQT VQQ NQPIЏ + CNUQ VT[ VQ UVC[ HQT C EQHHGG KP QPG QH VJG ECHGU YJKNG +ŨO VJGTG +VŨU C ITGCV UQEKCN QEECUKQP VQQ + CNYC[U DWOR KPVQ UQOGQPG + MPQY KP VJG UVTGGV CPF JCXG C SWKEM EJCV Ŭ

5JGHƒGNF #PVKSWGU 3WCTVGT 6JG EQWPEKN JCU DGGP YQTMKPI YKVJ VJG 5JGHƒGNF #PVKSWGU 3WCTVGT 5#3 UKPEG /CTEJ 5GXGTCN UGTXKEGU JCXG DGGP KPXQNXGF KPENWFKPI VJG *QWUKPI CPF 0GKIJDQWTJQQF 4GIGPGTCVKQP 6GCO CPF %TGCVKXG 5JGHƒGNFŨU 'PVGTRTKUG 6GCO

6Q GPCDNG VJG EQPVKPWCVKQP QH KORTQXGOGPVU QP CPF CTQWPF VJG )TGGP C UJQR HTQPV KORTQXGOGPV UEJGOG KU EWTTGPVN[ DGKPI FGNKXGTGF KP 5RKVCN *KNN 6JG UEJGOG YKNN RTQXKFG EQUOGVKE KORTQXGOGPVU VQ VJG HTQPV HCȊCFG QH KPFGRGPFGPV UJQRU #ICKP VJG UEJGOG CKOU VQ KORTQXG UJQRU HTQPVU CU C OGCPU QH UWRRQTVKPI NQECN DWUKPGUUGU KORTQXKPI VJG GPXKTQPOGPV CPF TCKUKPI VJG RTQƒNG QH 5RKVCN *KNN +P CFFKVKQP VQ VJKU VJG PCVKQPCN .QXG 9JGTG ;QW .KXG ECORCKIP YCU WUGF VQ OCTMGV C UGTKGU QH ENGCP WR FC[U VJCV DTQWIJV VQIGVJGT XCTKQWU EQWPEKN FGRCTVOGPVU CPF UGTXKEGU 1XGT DCIU QH NKVVGT YGTG EQNNGEVGF HTQO VJG CTGC YJKEJ OCFG C TGCN KORCEV QP VJG UVTGGV UEGPG (WVWTG ENGCP WR FC[U YKNN DG QTICPKUGF CU YGNN CU QPIQKPI GFWECVKQP HQT DQVJ VTCFGTU CPF TGUKFGPVU QP JQY VQ FKURQUG QH VJGKT NKVVGT EQTTGEVN[

6JG 5#3 KU CP GZEGNNGPV GZCORNG QH JQY C ITQWR QH NKMG OKPFGF RGQRNG ECP EQOG VQIGVJGT CPF OCMG C TGCN FKHHGTGPEG 6JG ENWUVGT QH DWUKPGUUGU JCU GZKUVGF HQT OCP[ [GCTU DWV NCEMGF C RTQƒNG QT OCTMGVKPI 5#3 KU KFGCNN[ RNCEGF VQ CVVTCEV RGQRNG QH CNN CIGU CPF DCEMITQWPFU 6JG CKO QH VJG YQTM KU VQ NGV GXGT[QPG MPQY VJCV 5JGHƒGNF JCU C YGNN GUVCDNKUJGF EQORTGJGPUKXG [GV EQORCEV CPVKSWGU SWCTVGT YKVJ C JQUV QH KPFGRGPFGPV VTCFGTU UGNNKPI GXGT[VJKPI HTQO CPVKSWGU TGVTQ CPF XKPVCIG KVGOU VJTQWIJ VQ OKNKVCT[ OGOQTCDKNKC CPF CTVYQTM 6JG 5#3 JCXG CEJKGXGF C ITGCV FGCN UWEJ CU FGXGNQRKPI C WPKSWG DTCPF VQ TGRTGUGPV VJG 3WCTVGT CPF C EQORTGJGPUKXG OCTMGVKPI ECORCKIP FGNKXGTGF VQ TCKUG CYCTGPGUU NQECNN[ CPF PCVKQPCNN[ 6JG[ CNUQ JQNF TGIWNCT XKPVCIG OCTMGVU YJKEJ KPXQNXG CNN VJG NQECN DWUKPGUUGU CPF CVVTCEV C NCTIG PWODGT QH RGQRNG VQ VJG CTGC 6JG *QWUKPI 0GKIJDQWTJQQF 6GCO HCEKNKVCVGF C RCTVPGTUJKR DGVYGGP VJG 5#3 CPF VJG #UUQEKCVKQP QH 6QYP %GPVTG /CPCIGOGPV YJQ JCXG UWRRQTVGF C ETQYF HWPFKPI CRRNKECVKQP VQ GPJCPEG VJG CTGC D[Ŭ UKIPKPI VJG SWCTVGTŬ ETGCVKPI CP QHƒEKCN VQWTKUV CVVTCEVKQP +XCP /CESWKUVGP QH VJG #PVKSWGU 6TCFG )C\GVVG UCKF ū9JCVŨU JCRRGPKPI KP 5JGHƒGNF KU C VGORNCVG HQT QVJGT VQYPU CPF EKVKGU KP VJG 7- PQV LWUV KP VGTOU QH CTV CPF CPVKSWGU DWV KP VJG YJQNG CRRTQCEJ VJCV DWUKPGUU NQECN IQXGTPOGPV CPF RGQRNG NKXKPI KP VJG CTGC UJQWNF VCMG +V KU C ETGFKV VQ VJG GHHQTVU CPF KOCIKPCVKQP QH VJG TGVCKNGTU CU YGNN CU VJG GPNKIJVGPGF CRRTQCEJ QH VJG EQWPEKN Ŭ 6JG 5VCT

5RKVCN *KNN 5RKVCN *KNN KU C FKUVTKEV EGPVTG NQECVGF KP VJG PQTVJ GCUV QH 5JGHƒGNF +V EQORTKUGU OCKPN[ QH KPFGRGPFGPV UJQRU YJKEJ TGHNGEV VJG FKXGTUG EQOOWPKVKGU NKXKPI KP 5RKVCN *KNN CPF VJG UWTTQWPFKPI CTGC 6JG EGPVTG KU CNUQ YGNN RTQXKFGF D[ EQOOWPKV[ HCEKNKVKGU CPF UGTXKEGU UWEJ CU C NKDTCT[ JQWUKPI QHƒEG FQEVQTU CPF FGPVCN UWTIGT[ 6JG QRGPKPI QH C 5WRGTUVQTG JCU DTQWIJV OQTG UJQRRGTU VQ VJG CTGC DWV KU CNUQ C VJTGCV VQ KPFGRGPFGPVU 'NNGUOGTG )TGGP C YGNN WUGF CPF XCNWGF ITGGP URCEG KP 5RKVCN *KNN JCU WPFGTIQPG KORTQXGOGPVU FGNKXGTGF D[ VJG %KV[ 4GIGPGTCVKQP &KXKUKQP ETGCVKPI C TGXKXGF UQEKCN URCEG HQT CNN VJG EQOOWPKV[ VQ GPLQ[ 6JG URCEG YCU WUGF HQT C EQOOWPKV[ UVTGGV OCTMGV KP ,WPG VQ CVVTCEV HQQVHCNN CPF ETGCVG PGY EWUVQO CPF EQPƒFGPEG KP VJG CTGC 2CXGOGPVU CPF UVTGGV NKIJVKPI JCXG CNUQ DGGP WRITCFGF VQ ETGCVG C JKIJ SWCNKV[ RWDNKE TGCNO

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6JG /WUNKO /CTMGVKPI %QORCP[ YGTG EQOOKUUKQPGF VQ GPICIG YKVJ VTCFGTU KP YJKEJ VJG[ FGNKXGTGF QPG VQ QPG VTCKPKPI UGUUKQPU QP OCTMGVKPI YKPFQY FTGUUKPI CPF GHHGEVKXG UJQR NC[QWVU VQ GPEQWTCIG UCNGU

5VQEMUDTKFIG 5VQEMUDTKFIG KU C FKUVKPEV VQYPUJKR VJCV KU IGQITCRJKECNN[ FKUVCPV HTQO VJG WTDCP CTGC QH 5JGHƒGNF 6JGTG CTG C YKFG TCPIG QH UJQRU UGTXKPI GXGT[FC[ PGGFU CPF C TCPIG QH HCEKNKVKGU KPENWFKPI C EQOOWPKV[ TGUQWTEG EGPVTG OGFKECN EGPVTG JQWUKPI QHƒ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ŧ/CFG KP 5VQEMUDTKFIG Ũ 6JG UJQR YKNN CNNQY NQECN RTQFWEG CTV CPF ETCHVU VQ DG UJQYECUGF

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by Sarah Meldrum from Nabarro 5CTCJ /GNFTWO KU C TGCN GUVCVG RCTVPGT CV 0CDCTTQ ..2 DCUGF KP 5JGHƒGNF 5CTCJŨU particular expertise is in the area of retail, acting for a number of institutional landlords owning shopping centres and retail parks across the country. Sarah answers some of our retail legal queries.

Q: 2QR WR UJQRU JCXG JGNRGF NCPFNQTFU ƒNN GORV[ URCEG FWTKPI VJG TGEGUUKQP DWV CTG NCPFNQTFU UVKNN NQQMKPI VQ OCMG WUG QH RQR WRU! A: 2QR WR UJQRU YGTG QTKIKPCNN[ UGGP CU C VGORQTCT[ UQNWVKQP VQ UQCTKPI XCECPE[ TCVGU CPF VQ CNNGXKCVG TCVGUŨ DKNNU KH CP QEEWRKGT EQWNF DG RGTUWCFGF VQ UVC[ HQT OQTG VJCP UKZ YGGMU DWV NCPFNQTFU UVKNN UGGO VQ DG UYGGV QP VJG EQPEGRV 6JG XCTKGV[ VJG[ RTQXKFG JGNRU VQ MGGR CP QHHGT HTGUJ YJKEJ DQQUVU HQQVHCNN # RQR WR VJCV VTCFGU UWEEGUUHWNN[ OC[ FGEKFG VQ VCMG C RGTOCPGPV NGVVKPI YJKEJ KU C DQPWU VQ C NCPFNQTF CPF VJG VGPCPV JCU JCF VJG DGPGƒV QH DGKPI CDNG VQ ūVT[ DGHQTG KV DW[UŬ # RQR WR ECP VTCFG YKVJ VJG UGCUQPU CPF VJKU LWUV FQGUPŨV OGCP %JTKUVOCU QPG UWEEGUU YCU C UWOOGT / 5 RQR WR QHHGTKPI C QPG UVQR UJQR VQ MKV QWV EJKNFTGP TGVWTPKPI VQ UEJQQN Sarah Meldrum from Nabarro

Q: %CP C TCVKPI QHƒEGT EJCTIG TCVGU QP 4/7U YKVJ TGVTQURGEVKXG GHHGEV! A: 6JGTG KU UQOG CPGEFQVCN CPF UQOG TGCN GXKFGPEG QH TCVKPI QHƒEGTU PQY RWVVKPI 4GVCKN /QFWNCT 7PKVU 4/7U QP VJG TCVKPI NKUV CPF YKVJ TGVTQURGEVKXG GHHGEV +H C

NGCUG QH CP 4/7 KU KPENWUKXG QH TCVGU VJGP C NCPFNQTF YKNN DGEQOG NKCDNG HQT CP[ TCVGU EJCTIGF YJKEJ OC[ PQV JCXG DGGP CEEQWPVGF HQT YJGP VJG QTKIKPCN TGPV YCU UGV +H CNN KPENWUKXG 4/7 NGCUGU CTG EQOKPI WR HQT TGPGYCN KV KU UQOGVJKPI HQT NCPFNQTFU VQ NQQM QWV HQT Q: +H + UGTXG C DTGCM PQVKEG VQ VGTOKPCVG O[ NGCUG CPF VJG VGTOKPCVKQP FCVG KU OKFYC[ VJTQWIJ C SWCTVGT CO + GPVKVNGF VQ C TGHWPF QH VJG TGPV RCKF HQT VJG RGTKQF CHVGT VJG VGTOKPCVKQP FCVG! A: / 5 JCXG TGEGPVN[ DGGP ITCPVGF NGCXG VQ CRRGCN VJG %QWTV QH #RRGCNŨU FGEKUKQP YJKEJ DCUKECNN[ UCKF PQ / 5 JCF GZGTEKUGF KVU DTGCM CPF ENCKOGF C TGHWPF QH VJG TGPV YJKEJ KV JCF RCKF HQT VJG RGTKQF CHVGT VJG DTGCM FCVG 6JG NGCUG FKFPŨV KPENWFG CP GZRTGUU VGTO YJKEJ YQWNF JCXG CNNQYGF HQT UWEJ C TGHWPF CPF UQ VJG SWGUVKQP YCU YJGVJGT UWEJ C VGTO YQWNF DG KORNKGF 6JG *KIJ %QWTV FGEKFGF VJCV KV YQWNF DG CPF UQ VJG TGPV JCF VQ DG TGHWPFGF 6JG %QWTV QH #RRGCN UWDUGSWGPVN[ QXGTVWTPGF VJKU FGEKUKQP CPF YG YKNN JCXG VQ UGG YJCV JCRRGPU PGZV 6JG FGEKUKQP YKNN JCXG KORNKECVKQPU HQT NCPFNQTFU CPF VGPCPVU CPF VJGTG YKNN DG OCP[ VGPCPVU YCVEJKPI VJKU ECUG YKVJ KPVGTGUV

Adorn Jewellers of Chesterfield +VŨU PQ DKI PGYU VJCV OQTG CPF OQTG EQPUWOGTU CTG FQKPI VJGKT UJQRRKPI QPNKPG DWV %JGUVGTƒGNF %JCORKQP #FQTP ,GYGNNGTU KUPŨV NGVVKPI VJCV IGV KP VJG YC[ QH RGTUQPCN EQPVCEV YKVJ EWUVQOGTU $CUGF KP VJG 5JCODNGU KP %JGUVGTƒGNFŨU VQYP EGPVTG #FQTP ,GYGNNGTU KU C TGCN VTGCUWTG VTQXG QH DGURQMG JCPF ETCHVGF LGYGNNGT[ +V YCU GUVCDNKUJGF D[ .CWTC ,Q 1YGP KP +VŨU C TGCN HCOKN[ DWUKPGUU YKVJ JWUDCPF #FCO JGNRKPI QWV YKVJ VJG LGYGNNGT[ CPF VJGKT %CKTP 6GTTKGT )CPFCNH *GCF QH 5GEWTKV[ VCMKPI RTKFG QH RNCEG KP QPG QH VJG YKPI DCEMGF EJCKTU YKVJKP VJGKT XKPVCIG VJGOGF LGYGNNGT[ DQWVKSWG 5JG UCKF ū+ VJKPM KP UQOG CTGPCU QPNKPG TGVCKNKPI JCU EJCPIGF EWUVQOGT UGTXKEG 6JGTG KU C FCPIGT YJGP [QWT EWUVQOGT KUPŨV HCEG VQ HCEG YKVJ [QW VJCV VJG[ CTG VTGCVGF CU C PWODGT QT UVCVKUVKE +V KU XKVCN VQ OG VJCV QWT EWUVQOGTU HGGN EQOHQTVCDNG YJGP VJG[ UJQR CV #FQTP CPF VJKU GZVGPFU VQ QWT YGDUKVG 'CEJ YGD EWUVQOGT KU UGPV C RGTUQPCN GOCKN YJGP VJG[ RNCEG VJGKT QTFGT CPF + OCMG UWTG VQ KPENWFG C JCPFYTKVVGP PQVG YJGP + UGPF VJGKT LGYGNNGT[ VQ VJCPM VJGO HQT UJQRRKPI YKVJ WU

ū4GEGPVN[ + JCXG JCF VYQ PGY YGD EWUVQOGTU YJQ YGTG PQV EQPƒFGPV QP VJGKT EQORWVGTU CPF YQTTKGF VJG[ YQWNF UVTWIING YKVJ RNCEKPI VJGKT QTFGT +P DQVJ ECUGU VJG[ ECNNGF CPF + VCNMGF VJGO VJTQWIJ VJG RTQEGUU UVGR D[ UVGR 6JG[ TGEGKXGF VJG UCOG GZEGNNGPV NGXGN QH EWUVQOGT ECTG VJCV VJG[ YQWNF TGEGKXG CV VJG DQWVKSWG ū+ EQPVKPWG VQ OCMG VKOG HQT O[ EWUVQOGTU DQVJ QPNKPG CPF KP VJG UJQR VJG[ CTG VJG OQUV KORQTVCPV RCTV QH O[ DWUKPGUU CPF + DGNKGXG KV KU XKVCN VJCV VJG[ MPQY VJCVЏŬ KU CNUQ UGV VQ DG CP GZEKVKPI [GCT HQT .CWTC ,Q CPF #FCO QH #FQTP ,GYGNNGTU CU VJG[ RNCP VQ NCWPEJ VJGKT QYP DGURQMG EQNNGEVKQP QH LGYGNNGT[ .CWTC ,Q 1YPGT QH #FQTP ,GYGNNGTU UCKF ū#FCO JCU TGEGPVN[ LQKPGF VJG DWUKPGUU HWNN VKOG JG KU EWTTGPVN[ DGCXGTKPI CYC[ KP VJG YQTMUJQR YKVJ RNCPU VQ NCWPEJ QWT QYP EQNNGEVKQP QH LGYGNNGT[ ū9G YKNN CNUQ DG VTCXGNNKPI VJG 7- KP UGCTEJ QH PGY FGUKIPGTU CPF UPGCMKPI KP UQOG UGCUKFG VTKRU HQT KPURKTCVKQPЏ 9G CTG UQ GZEKVGF VQ EQPVKPWG VQ ITQY VJTQWIJQWV Ŭ

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(TQO VJ Ť VJ (GDTWCT[ 6JG $TKVKUJ %QWPEKN QH 5JQRRKPI %GPVTGU $%5% CPF EJCTKV[ VJG 4GVCKN 6TWUV CTG NCWPEJKPI 4GVCKN /CVVGTU DTKPIKPI VJG KPFWUVT[ VQIGVJGT VJTQWIJ C PCVKQPYKFG RTQITCOOG QH GXGPVU CPF CEVKXKVKGU CNN YKVJ C UJCTGF IQCN QH UJQYKPI VJG YQTNF LWUV YJ[ 4GVCKN /CVVGTUЏ 6Q EGNGDTCVG VJKU YG CUMGF VJTGG KPFKXKFWCNU CV XCT[KPI RQKPVU KP VJGKT TGVCKN ECTGGTU VQ CPUYGT QWT SWGUVKQPU CPF IKXG WU CP KPUKIJV KPVQ YJCV VJG KPFWUVT[ OGCPU VQ VJGO

Meet the Experts %JCTNQVVGǡ5EQVJGTP KU VJG QYPGT QHǡ2CVEJYQTM 2KI C DGURQMG IKHV CPF ETCHV UJQR QP 4QVJGTJCO *KIJ 5VTGGV ǡ2CVEJYQTM 2KI QRGPGF KP RTQXKFKPI EQNQWTHWN CPF CHHQTFCDNG IKHVU HQT CNN VJG HCOKN[ 1HHGTKPI CP GXGT EJCPIKPI CPF F[PCOKE RTQFWEV TCPIG YKVJ ITGCV EWUVQOGT UGTXKEG VJGKT TCPIGU KPENWFG VTCFKVKQPCN VQ[U UQCRU CPF ECPFNGU ECTFU CPF IKHV YTCR CPF CEEGUUQTKGU %JCTNQVVGŨU JCTF YQTM RCKF QHH YJGP UJG YQP TGVCKNGT QH VJG [GCT KP VJG $CTPUNG[ CPF 4QVJGTJCO %JCODGT QH %QOOGTEG CYCTFU CPF /QUV &GVGTOKPGF VQ UWEEGGF KP VJG ;QWVJ 'PVGTRTKUG #YCTFU /CTM $TWEG KU VJG 4GVCKN &KTGEVQT CV /GCFQYJCNN 5JQRRKPI %GPVTG CPF JCU QXGT [GCTU QH GZRGTKGPEG YKVJKP OGPŨU YQOGPŨU CPF EJKNFTGPŨU HCUJKQP *G JCU GZRGTKGPEG OCPCIKPI KP GZEGUU QH UVQTGU CETQUU 7- CPF +TGNCPF YKVJ C VWTPQXGT KP GZEGUU QH c O /CTMŨU EWTTGPV TQNG CV /GCFQYJCNN KPXQNXGU JKO QXGTUGGKPI VJG EGPVTGŨU UCNGU CPF HQQVHCNN FGXGNQRKPI VJG EGPVTGŨU TGVCKN UVTCVGI[ CPF KORTQXKPI VJG TGVCKN GZRGTKGPEG QHHGTGF VQ EWUVQOGTU 5WUCP )TCXKNN KU %QORCP[ 5GETGVCT[ CV $TQQM $CMGT[ .VF CPF JCU DGGP C RCTV QH KVU UWEEGUU HQT QXGT [GCTU 5VCTVKPI QWV CU C TGVCKN UJQR KP 5JKTGITGGP 5JGHƒGNF VJG DWUKPGUU JCU ITQYP VQ RTQFWEG JKIJ SWCNKV[ RTQFWEVU HTQO C US HV 5#.5# CEETGFKVGF RWTRQUG DWKNV DCMGT[ 6JGKT XCUV TCPIG QH DTGCF CPF EQPHGEVKQPCT[ RTQFWEVU CTG UQNF XKC VJGKT QYP TGVCKN UJQRU CPF OCP[ YJQNGUCNG EWUVQOGTU HTQO XCT[KPI CTGCU QH DWUKPGUU 5WUCP JCU YQTMGF CV VJG ITCUU TQQVU KP VJG TGVCKN UJQRU DWV JCU ITQYP YKVJ VJG EQORCP[ JCXKPI KPRWV QP OCP[ CURGEVU QH DQVJ VJG TGVCKN CPF RTQFWEVKQP FGEKUKQPU DWV UVKNN ƒTON[ DGNKGXGU VJCV EWUVQOGT UGTXKEG KU VJG MG[

How did you get into retail?

Charlotte: + UVCTVGF YQTMKPI KP TGVCKN CHVGT O[ RTGXKQWU EQPVTCEV ƒPKUJGF YQTMKPI HQT VJG ;/%# KV HGNV NKMG VJG TKIJV VKOG VQ UVCTV #HVGT [GCTU QH YCPVKPI VQ YQTM HQT O[UGNH CPF NQXKPI UJQRRKPI KP KPFGRGPFGPV UJQRU CETQUU VJG EQWPVT[ FKUEQXGTKPI WPKSWG CPF FKHHGTGPV RTQFWEVU + YCPVGF VQ ETGCVG C TGVCKN QRRQTVWPKV[ KP 4QVJGTJCO RTQXKFKPI VJGUG RTQFWEVU CV CHHQTFCDNG RTKEGU + EJQUG VJG PCOG 2CVEJYQTM 2KI CU VJCV YCU VJG XKUKQP + YCPVGF VQ ETGCVG C RCVEJYQTM QH RTQFWEVU CNN EQOKPI VQIGVJGT VQ ETGCVG C WPKSWG CPF GPLQ[CDNG UJQRRKPI GZRGTKGPEG HQT EWUVQOGTU *CXKPI PGXGT YQTMGF KP TGVCKN RTGXKQWUN[ DGHQTG VJKU RQKPV + TGEQIPKUGF JQY KORQTVCPV KV YCU VQ CVVGPF VTCKPKPI VQ OCMG UWTG + YCU QHHGTKPI VJG DGUV UGTXKEG VJGTGHQTG + CVVGPFGF 9QTNF *QUV %WUVQOGT 5GTXKEG &KIKVCN *KIJ 5VTGGV /CTMGVKPI CPF OCP[ OQTG VTCKPKPI EQWTUGU RTQXKFGF D[ 6JG 5QWTEG 5MKNNU #ECFGO[

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Mark: (TQO NGCXKPI UEJQQN CPF CHVGT HQWT [GCTU UVWF[KPI GPIKPGGTKPI VJG FGUKTG VQ IGV O[ HQQV KP VJG FQQT CPF UVCTV C ECTGGT KP TGVCKN YCU UVTQPIGT VJCP GXGT + YKNN PGXGT NQQM DCEM CV VJG GCTN[ [GCTU YKVJ CP[ TGITGV CU + JCXG NGCTPV VJCV KP VJKU KPFWUVT[ [QW YKNN DG EQPVKPWCNN[ UWTRTKUGF CV VJG XCTKGV[ QH UKVWCVKQPU EJCNNGPIGU CPF VJGTGHQTG UMKNNU [QW YKNN PGGF VQ ECNN WRQP #P QRRQTVWPKV[ VQ LQKP 2TKOCTM CU C VTCKPGG OCPCIGT MKEMGF KV CNN QHH CPF YKVJKP VYQ [GCTU CPF CHVGT RNCEGOGPVU KP )NCUIQY /CPEJGUVGT CPF $KTOKPIJCO + HQWPF O[UGNH KP .QPFQP 5QQP 1ZHQTF 5VTGGV DGEMQPGF CPF HQNNQYKPI C EQWRNG OQTG [GCTU YKVJ 4KXGT +UNCPF KP C PWODGT QH UVQTGU + YCU PQY C 5VQTG /CPCIGT YKVJ CURKTCVKQPU VQ QDVCKP CP #TGC /CPCIGT TQNG CPF UGG OQTG QH VJG EQWPVT[ [GCTU NCVGT UGXGTCN OQTG TQNGU CPF DWUKPGUUGU NCVGT + UVKNN YCMG WR GXGT[ OQTPKPI YCPVKPI VQ IQ VQ YQTM VJQWIJ KV FQGUPŨV HGGN NKMG YQTM KVŨU LWUV YJCV + FQ # ECTGGT KP TGVCKN YKNN EQPVKPWG VQ UWTRTKUG [QW CU VQ YJCV ECP DG CEJKGXGF 0Q VYQ FC[U CTG VJG UCOG CPF VJG RGQRNG [QW OGGV CPF VJG RGQRNG VJCV KPURKTG [QW OCMG KV QPG QH VJG DGUV KPFWUVTKGU VQ DG RCTV QH

Susan: /[ DTQVJGT ,QJP ƒTUV UVCTVGF VJG DWUKPGUU KP CPF KU PQY /CPCIKPI &KTGEVQT *G ECOG HTQO C TGVCKN DCEMITQWPF CHVGT YQTMKPI KP TGVCKN HQQF UVTCKIJV HTQO UEJQQN YJKNUV + ECOG HTQO C ƒPCPEG QHƒEG DCEMITQWPF *G ƒTUV NGCUGF C UJQR VJCV DQWIJV KP KVU DCMGT[ RTQFWEVU CPF UQNF VJGO QP CPF + JGNRGF CU CPF YJGP + EQWNF *G FKFPŨV NKMG RC[KPI UQOGQPG GNUG CPF VJQWIJV JGŨF NKMG VQ JCXG C IQ JKOUGNH UQ DQWIJV C UJQR YKVJ QXGPU KP VJG DCEM VQ DCMG JKU QYP RTQFWEVU +V PQV QPN[ ICXG WU EQPVTQN DWV VJG UCVKUHCEVKQP QH UGGKPI CPF UGNNKPI VJG RTQFWEVU JGŨF OCFG + OGCPYJKNG FGEKFGF VQ JGNR ,QJP YKVJ VJG TGVCKN VQ CNNQY JKO OQTG VKOG VQ DCMG CPF YG DQVJ UVKNN JCXG NQVU QH KPRWV QP YJCV KU JCRRGPKPI KP QWT TGVCKN YQTNF

027 - 042 FFB Feb15 23/01/2015 09:33 Page 11

How has retail changed over the time you have worked in the industry?

Charlotte: #HVGT C PWODGT QH [GCTU QH CWUVGTKV[ + DGNKGXG PQY OQTG VJCP GXGT EWUVQOGTU PGGF VQ UGG IQQF XCNWG HQT OQPG[ CPF VJGTGHQTG KVŨU KORQTVCPV HQT TGVCKNGTU VQ OCMG UWTG YG RTQXKFG EWUVQOGTU YKVJ VJG TKIJV CHHQTFCDNG RTQFWEVU + CNUQ DGNKGXG VJGTG JCU DGGP CP KPETGCUG KP UJQRRGTU YCPVKPI VQ UGG OQTG JCPF ETCHVGF RTQFWEVU 7- OCFG QT HCKT VTCFG KVGOU CU UJQRRGTU DGEQOG OQTG UQEKCNN[ CYCTG QH VJG OCPWHCEVWTKPI QH KVGOU +P O[ QRKPKQP VJG UVQT[ DGJKPF GCEJ RTQFWEV KU OQTG KORQTVCPV VJCP GXGT DGHQTG 6JG ITQYVJ QH UQEKCN OGFKC RNCVHQTOU JCU EJCPIGF VJG YC[ KP YJKEJ YG KPVGTCEV YKVJ EWUVQOGTU CPF CU OQTG EWUVQOGTU WUG VJKU CU C YC[ QH KPVGTCEVKPI YKVJ WU KV RTQXKFGU C PGY VYQ YC[ EQPXGTUCVKQP UVTGCO 9G ECP CNUQ GCUKN[ RTQOQVG PGY RTQFWEVU KP UVQTG GXGPVU CPF UVQTKGU VJCV YG VJKPM YQWNF DG QH KPVGTGUV VQ QWT EWUVQOGTU CPF VJG[ ECP VCNM VQ WU VQQ

Mark:

Susan:

6JG HWPFCOGPVCNU QH TGVCKN TGOCKP VJG UCOG DWV VJG KORCEV QH VGEJPQNQI[ QP DQVJ VJG TGVCKNGT CPF VJG EQPUWOGT JCU DGGP UGKUOKE 4GVCKN KU CV KVU EQTG C UKORNG DWUKPGUU DWV VJG EJCNNGPIG KU VQ MGGR KV UKORNG CPF OCMG KV NQQM UKORNG 6QFC[ŨU EQPUWOGT KU OQTG MPQYNGFIGCDNG VKOG RQQT CPF VJGTGHQTG OQTG FGOCPFKPI VJCP GXGT DGHQTG TGUWNVKPI KP JKIJ GZRGEVCVKQPU DGKPI RNCEGF QP TGVCKN DWUKPGUUGU 6JG EQPVKPWCN OGTIKPI QH QPNKPG CPF KP UVQTG JCU ETGCVGF CP GZEKVKPI GPXKTQPOGPV CPF QPG KP YJKEJ VJG EWUVQOGT TGOCKPU MKPI DWV CNUQ PGGFU VQ DG GZEKVGF 9GŨTG PQY CNN EQPPGEVGF DTCPFU NKXG CPF FKG QP UQEKCN TGEQIPKVKQP CFXQECE[ CPF VJG YQTNF QH TGVCKN KU OQTG VTCPURCTGPV VJCP GXGT DGHQTG #V KVU EQTG VJG DCUKEU TGOCKP WPEJCPIGF KVŨU CDQWV FGNKXGTKPI C RTQFWEV VJCV KU FGUKTCDNG VQ VJG EWUVQOGT KP C YC[ VJCV KU EQPXGPKGPV CPF CV C RTKEG VJCV CFFU XCNWG VQ DQVJ VJG EQPUWOGT CPF VJG DWUKPGUU 4GVCKN JCU CNYC[U KPXQNXGF EJCPIG DWV VJG URGGF QH EJCPIG JCU EGTVCKPN[ DGGP CEEGNGTCVGF QXGT TGEGPV [GCTU +VŨU CP GZEKVKPI KPFWUVT[ CPF YKVJ EJCPIG EQOGU EJCNNGPIGU DWV CNUQ ITGCV QRRQTVWPKVKGU HQT DWUKPGUUGU CPF CNUQ KPFKXKFWCNU

4GVCKN JCU EJCPIGF OCUUKXGN[ HQT WU CU C EQORCP[ OCKPN[ FWG VQ VJG UWRGTOCTMGVU GZRCPFKPI VJGKT TCPIGU CPF DGEQOKPI OQTG CEEGUUKDNG #NUQ RGQRNGU UJQRRKPI VTGPFU JCXG EJCPIGF CPF EQPVKPWG VQ FQ UQ YKVJ DWU[ NKHGUV[NGU 1TKIKPCNN[ ǡYG WUGF VQ UGNN TCY OGCVU CPF FT[ IQQFU HTWKV CPF XGIGVCDNGU DWV OCFG GZVGPUKXG EJCPIGU KP YJGP YG KPETGCUGF VJG VCMG CYC[ RTQFWEVU UGNNKPI C NCTIG TCPIG QH JQV CPF EQNF VCMG CYC[ HQQF CU YGNN CU VJG HTGUJN[ DCMGF DCMGT[ IQQFU 9G JCF VQ EJCPIG YKVJ VJG VKOGU CPF CTG UVKNN EQPVKPWKPI VQ OQFGTPKUG VQ UWKV VJG GXGT EJCPIKPI EWUVQOGT DCUG 1WT UJQRU CTGPŨV QP VJG JKIJ UVTGGV VJG[ CTG KP NQECN EQOOWPKVKGU CPF IKXG C UGTXKEG VJCV [QW ECPŨV IGV KP C UWRGTOCTMGV + VJKPM VJCV RGQRNG CTG OQXKPI DCEM VQ VJKU YC[ QH UJQRRKPI JQYGXGT RGQRNG YCPV C SWKEM ƒZ CPF YKNN DW[ UCPFYKEJGU WPNKMG [GCTU CIQ YJGP VJG[ WUGF VQ DW[ NQCXGU QH DTGCF CPF EQQMGF OGCVU VQ OCMG VJG UCPFYKEJGU VJGOUGNXGUЏ 9G CNUQ PQY QHHGT CNVGTPCVKXGU UWEJ CU RCUVC CPF UCNCFU CU VJG JWODNG UCPFYKEJ KU PQ NQPIGT PGEGUUCTKN[ GXGT[QPGŨU HCXQWTKVG NWPEJ EJQKEG

What are your predictions for retail in 2015 and will you be adapting to meet these changes?

Charlotte:

Mark:

Susan:

(QT OG KV YKNN DG VJG EQPVKPWGF ITQYVJ QH VJG FKIKVCN YQTNF 0QV QPN[ FQGU VJG KPVGTPGV RTQXKFG RGQRNG YKVJ OQTG EJCPPGNU CPF OQTG RNCEGU VQ DW[ RTQFWEVU VJCP GXGT DGHQTG KV RTQXKFGU EWUVQOGTU YKVJ UQ OWEJ OQTG KPHQTOCVKQP + UVKNN DGNKGXG KP VJG KORQTVCPEG QH C RJ[UKECN NQECVKQP DGECWUG HQT OG VJGTG KU PQ TGRNCEGOGPV HQT VJG KPVGTCEVKQP GPLQ[OGPV CPF VTWUV ICKPGF YKVJKP C UVQTG NQECVKQP DWV VJG KPVGTPGV CNNQYU HQT EWUVQOGTU VQ CEEGUU OQTG TGVCKNGTU CPF HQT TGVCKNGTU VQ CEEGUU OQTG EWUVQOGTU 6JKU EJCPIG KP TGVCKN KU YJ[ YG YKNN DG NCWPEJKPI QWT PGY YGDUKVG KP CPF VT[KPI VQ ƒPF OQTG YC[U VQ KPVGITCVG VGEJPQNQI[ KPVQ QWT RJ[UKECN UVQTG NQECVKQP 9KVJ KPKVKCVKXGU UWEJ CU *KIJ 5VTGGV TGIGPGTCVKQP CPF 5OCNN $WUKPGUU 5CVWTFC[ + VJKPM VJG XCNWG QH KPFGRGPFGPVU CPF 7- OCFG CPF ETCHVGF RTQFWEVU YKNN EQPVKPWG VQ ITQY COQPIUV EWUVQOGTU ǡ

6JGTG CTG ENGCT UKIPU VJCV YG CTG EQOKPI QWV QH VJG TGEGUUKQP EQPUWOGT EQPƒFGPEG KU ITQYKPI CPF VJG TGVCKN GPXKTQPOGPV KU KORTQXKPI YKNN UGG HWTVJGT OGTIKPI QH EJCPPGNU CPF OQTG G VCKNGTU QRGPKPI RJ[UKECN UVQTGU 6GEJPQNQIKECN CFXCPEGOGPVU YQPŨV UNQY FQYP DWV TGVCKNGTU YKNN CFCRV VQ KPEQTRQTCVG VJKU VGEJPQNQI[ KP KPPQXCVKXG YC[U KP UVQTG VQ GPUWTG VJCV CP GZEKVKPI GZRGTKGPEG KU FGNKXGTGF 2J[UKECN UVQTGU PGGF VQ YQY EWUVQOGTU VQ IGV VJGO HTQO DGJKPF OQDKNG FGXKEGU CPF QHH VJG UQHC 2TGFKEVKQPU CTG PGXGT GCU[ DWV TGCFKPI VJG VTCFG RTGUU VCNMKPI VQ TGVCKN DWUKPGUUGU CPF OQTG KORQTVCPVN[ NKUVGPKPI VQ EWUVQOGTU YKNN IKXG [QW VJG DGUV RQUUKDNG KPUKIJV #FCRV QT FKG KU C VGTO WUGF OQTG EQOOQPN[ VJGUG FC[U CPF KVŨU XGT[ VTWG 6JG CVVTCEVKQP QH /GCFQYJCNN KU TGNKCPV QP C EQORGNNKPI TGVCKN QHHGT CNQPIUKFG EQPXGPKGPEG 6JGTGHQTG VJG HWUKQP QH QPNKPG UGTXKEGU KU GUUGPVKCN VQ GPUWTG VJCV VJG EWUVQOGTŨU XKUKV KU DQVJ EQPXGPKGPV CPF HWNƒNNKPI 6JG PWODGT QH TGVCKNGTU QHHGTKPI ENKEM CPF EQNNGEV KU ITQYKPI HCUV CNQPI YKVJ QWT QYP %QNNGEV UGTXKEG YJKEJ CNNQYU EWUVQOGTU VQ RKEM WR QPNKPG RCTEGNU KP EGPVTG 9GŨTG YQTMKPI VJTQWIJ C FKIKVCN UVTCVGI[ HQT VJG EGPVTG CPF YKNN EQPVKPWG VQ GODTCEG VGEJPQNQI[ VQ GPJCPEG VJG EWUVQOGT GZRGTKGPEG 9G JCXG CNUQ NCWPEJGF C EWUVQOGT HGGFDCEM RTQITCOOG ECNNGF ŧ6GNN /GCFQYJCNNŨ YJKEJ CNNQYU EWUVQOGTU VQ IKXG WU TGCN VKOG HGGFDCEM CPF HQT WU VQ OGCUWTG JQY YGŨTG RGTHQTOKPI CPF NGCTP OQTG CDQWV JQY CPF YJGTG YG ECP KORTQXG

6JKU KU C JCTF QPG 6JG [QWPIGT IGPGTCVKQP NKMG VQ DG VGORVGF D[ YJCVŨU KP HTQPV QH VJGO DWV UVKNN YCPV VJG EQPXGPKGPEG QH VJG VCMG CYC[ TGCF[ VQ GCV HQQF + VJKPM CNN TGVCKN JCU VQ MGGR QP VJGKT VQGU CPF MGGR GXQNXKPI %WUVQOGT UGTXKEG KU EQOKPI DCEM KPVQ HCUJKQP CPF VJG NCTIG UWRGTOCTMGV UJQR KU C EJQTG UQ NGVŨU OCMG VJG NQECN UJQRRKPI GZRGTKGPEG CP GPLQ[CDNG QPG CICKP CPF + VJKPM VJG UOCNNGT TGVCKNGTU ECP OCMG C EQOGDCEM

11

027 - 042 FFB Feb15 23/01/2015 09:33 Page 12

Rotherham Jeweller Jewellery y Business Uses Newfound E-commerce E-commerce and Social Media Skills to to Achieve Achieve Sparkling Sales 8KXKF ,GYGNNGT[ JCU DGGP UWEEGUUHWNN[ VTCFKPI CETQUU VYQ UVQTGU HQT PGCTN[ UKZ [GCTU CPF JCU PQY HQWPF GXGP OQTG UWEEGUU CHVGT CVVGPFKPI HWNN[ HWPFGF &KIKVCN *KIJ 5VTGGV 5MKNNU EQWTUG CV 6JG 5QWTEG 5MKNNU #ECFGO[ 1YPGT &GDQTCJ 2GCTUQP UVCTVGF VJG LGYGNNGT[ DWUKPGUU YKVJ JWUDCPF 4KEJCTF KP YKVJ c KP JGT RQEMGV CPF CP QWVFQQT OCTMGV UVCNN 0QY UJG JCU VYQ DGCWVKHWNN[ Æ’VVGF KPFQQT UVQTGU CV 4QVJGTJCO CPF $CTPUNG[ OCTMGVU CPF VJG DWUKPGUU KU UWEJ C UWEEGUU VJCV UJG JCU DGGP CDNG VQ DW[ JGT FTGCO ECT C DTCPF PGY /GTEGFGU URQTVU ECT 6JG UJQRU UGNN HCUJKQP LGYGNNGT[ CPF CEEGUUQTKGU YKVJ RTKEGU TCPIKPI HTQO c VQ c VQ UWKV C TCPIG QH EWUVQOGTU +P #WIWUV &GDQTCJ YCU CRRTQCEJGF D[ #EEQWPV /CPCIGT CV 6JG 5QWTEG )GQTIG (WNNGTVQP YJQ VQNF JGT CDQWV C EQWTUG VJCV 6JG 5QWTEG QHHGT YJKEJ KU HWNN[ HWPFGF VQ DWUKPGUUGU YJQ OGGV EGTVCKP ETKVGTKC #HVGT CVVGPFKPI VJG Æ’TUV QH VJTGG UGUUKQPU QP VJ 5GRVGODGT &GDQTCJ UVCTVGF OCMKPI EJCPIGU VQ VJGKT QPNKPG UVTCVGI[ UVTCKIJV CYC[ 9JKNUV VJG[ YGTG CNTGCF[ WUKPI UQOG UQEKCN OGFKC RNCVHQTOU &GDQTCJ YCU KPURKTGF VQ UVCTV WUKPI VYKVVGT CPF VJG DWUKPGUU UQQP JCF QXGT HQNNQYGTU 5JG CNUQ UGV WR C )QQING RNWU RCIG YJKEJ YCU UGGP D[ RGQRNG KP VJG Æ’TUV YGGM 5RGCMKPI CDQWV VJG RQUKVKXG KORCEV CVVGPFKPI VJG EQWTUG JCU JCF QP VJGKT UCNGU &GDQTCJ UCKF Å«9G MPGY VJG EQWTUG YCU YQTVJ IQKPI QP CU UQQP CU YG NQQMGF CV QWT

6JG 5QWTEG 6JG 5QWTEG CCTG PQY QHHGTKPI TG PQY QHHGTKPI HHWNN[ HWPFGF

WNN[ HWPFGF

YGD CPF UQEKCN Y GD CPF UQEKCN OGFKC VTCKPKPI O GFKC VTCKPKPI

'NKIKDKNKV[ ETKVGTKC CRRN[ 'NKIKDKNKV[ ETKVGTKC CRRN[

For F or further fur ther information or to check your y our eligibility please contact Laura Vincent on 0114 2635650 or email laura.vincent@thesourceacademy.co.uk laura.vincent@thesourceacademy.c o.uk

1EVQDGT UCNGU 1WT 1EVQDGT UCNGU YGTG WR EQORCTGF VQ 1EVQDGT CPF YG MPQY VJCV KUPŨV C EQKPEKFGPEGÅ+P VJG TWP WR VQ 4GOGODTCPEG 5WPFC[ QP VJ 0QXGODGT 8KXKF ,GYGNNGT[ UQNF QXGT TJKPGUVQPG GPETWUVGF RQRRKGU Å«+ YCUPŨV UWTG JQY OCP[ YG YQWNF UGNN UQ QPN[ QTFGTGF NKOKVGF GFKVKQP QPGU YKVJ VJG YQTFKPI DWV VJG[ UQNF QWV YKVJKP FC[U YKVJ RGQRNG VTCXGNNKPI HTQO CETQUU VJG TGIKQP LWUV VQ UGG VJGO QH VJG RTQEGGFU YGPV VQ 6JG 4Q[CN $TKVKUJ .GIKQP YJKEJ COQWPVGF VQ c 6JKU FQPCVKQP YKNN IQ VQ VJG NQECN UGTXKPI CPF GZ 5GTXKEG EQOOWPKV[ CPF VJGKT HCOKNKGUŬ UCKF &GDQTCJ Å«9G VQQM UQ OWEJ CYC[ HTQO VJG EQWTUG VJCV JCU JGNRGF WU DWKNF VJG DWUKPGUU PQV QPN[ HTQO VJG HCPVCUVKE VTCKPGT &KPC *QNNCPF CV 6JG 5QWTEG DWV CNUQ HTQO DGKPI CTQWPF QVJGT UOCNN DWUKPGUUGU NGCTPKPI YJCV VJG[ FQ FKHHGTGPVN[ CPF UJCTKPI DGUV RTCEVKEGÅ(TGSWGPV EWUVQOGT /CTEKC -KNNPGT UCKF Å«+ XKUKV 8KXKF ,GYGNNGT[ GXGT[ YGGM HQT VJG ITGCV LGYGNNGT[ CPF CHHQTFCDNG RTKEGU &GDQTCJ KU C ITGCV NKUVGPGT CPF CNYC[U IQGU VJG GZVTC OKNG HQT JGT EWUVQOGTU +VŨU UQ GZEKVKPI VQ UGG VJG DWUKPGUU ITQYKPI KP UVTGPIVJ UJG TGCNN[ FGUGTXGU KVŬ

027 - 042 FFB Feb15 23/01/2015 09:33 Page 13

by Kiley Tan from Wosskow Brown Kiley Tan, Partner and Head of the Corporate Commercial Department at Wosskow Brown provides his views on the retail sector in 2014 and what to look forward to in 2015.

Q: 9JCV JCU DGGP [QWT VCMG QH JQY YGNN TGVCKNGTU JCXG FQPG KP !

6JG $KNN KU UVKNN OCMKPI KVU RCUUCIG VJTQWIJ 2CTNKCOGPV DWV KV RTQOKUGU VQ DG C UWDUVCPVKCN EJCPIG

A: + VJKPM VJG VCNM CDQWV FQQO CPF INQQO KU IKXKPI YC[ VQ EQPƒFGPEG YKVJKP VJG KPFWUVT[ CPF VJKU YQWNF RTQDCDN[ DG TGHNGEVGF KP VJG TGVCKN ƒIWTGU HQT &GEGODGT 6JG UWEEGUUHWN TGVCKNGTU CTG VJQUG YJQ MPQY CPF WPFGTUVCPF VJGKT EWUVQOGTU CPF GXGT[VJKPI VJG[ FQ KU ECVGTGF VQYCTF HWNƒNNKPI VJGKT EWUVQOGTŨU PGGFU

Q: *QY YQWNF KV CHHGEV TGVCKNGTU! A: 6JG FGVCKNU CTG UVKNN DGKPI FGDCVGF KP 2CTNKCOGPV CPF VJGTG OC[ UVKNN DG UQOG EJCPIGU CJGCF (QT GZCORNG HQT VJG ƒTUV VKOG FKIKVCN EQPVGPV YKNN DG ECWIJV WPFGT VJG RTQXKUKQPU #NUQ C EQPUWOGTŨU TKIJV VQ TGLGEV YKNN DG HCT ENGCTGT VJCP VJG RQUKVKQP

Q: +U VJKU VTGPF NKMGN[ VQ EQPVKPWG VQ !

Q: 9JGP YKNN VJG $KNN EQOG KPVQ RQYGT! A: $CTTKPI CP[ TGCN UJQEMU VQ VJG GEQPQO[ + VJKPM VJCV VJKU VTGPF YKNN EQPVKPWG 6JQUG TGVCKNGTU YJQ JCXG UWTXKXGF VJG TGEGUUKQP PQY PGGF VQ HQEWU VJGKT GHHQTVU KP GZRCPFKPI CPF ICKPKPI OCTMGV UJCTG 6JQUG YJQ OC[ UVKNN DG UVTWIINKPI YKVJ JKUVQTKE FGDVU YKNN PGGF VQ EQPUKFGT CFXKEG QP TGUVTWEVWTKPI VJGKT DWUKPGUU KP QTFGT VQ ITQY CICKP Q: 9JCV FQ TGVCKNGTU PGGF VQ DG CYCTG KP !

A: 1PG QH VJG DKIIGUV EJCPIGU YKNN DG VJG PGY %QPUWOGT 4KIJVU $KNN YJKEJ UGGMU VQ EQODKPG XCTKQWU RCTVU QH VJG GZKUVKPI NCY KPVQ QPG RKGEG QH NGIKUNCVKQP

A: 2QUUKDN[ CV VJG GPF QH VJKU 2CTNKCOGPV FGRGPFKPI WRQP YJGVJGT VJGTG KU GPQWIJ VKOG Q: 9JCV YQWNF [QW UC[ VQ TGVCKNGTU YJQ OC[ DG KORCEVGF D[ VJG EJCPIGU DTQWIJV KP D[ VJG $KNN! A: 9JKNUV VJG RTQXKUKQPU CTG UWRRQUGF VQ UKORNKH[ VJG RQUKVKQP HQT DQVJ VJG TGVCKNGTU CPF EQPUWOGTU GZKUVKPI TGVCKNGTU YQWNF RTQDCDN[ PGGF VQ WRFCVG VJGKT VGTOU CPF EQPFKVKQPU VQ GPUWTG VJCV VJG[ EQORN[ YKVJ VJG TWNGU VQ DG KORNGOGPVGF

Kiley Tan from Wosskow Brown

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027 - 042 FFB Feb15 23/01/2015 09:33 Page 15

Partner at PwC shares his thoughts on ‘Total Retail’.

Randal Casson, PwC’s retail leader in Yorkshire, said; ‘Today’s customer does not differentiate between where they heard about, researched, saw, purchased or returned a product. They expect to be able to shop anytime, anywhere and through any channel. “But many retailers still think in terms of siloed shopping channels, where physical stores and online sales are treated as standalone pipelines to the consumer. This often leads to trade promotions being inconsistent across channels, products being unavailable in-store because units have been sent HTQO FKUVTKDWVKQP EGPVTGU VQ HWNĆ’NN YGD QTFGTU customer loyalty information is haphazardly applied across channels, and even basic customer payment information has to be re-typed again and again. The costs and complexities of continuing on this path are too great and offer too few rewards for the customer

experience. It’s a faulty formula doomed to failure. “In addition, today’s non-stop customers have taken things into their own hands and are becoming increasingly tech-savvy. Customers have embraced show-rooming, learnt how to exploit their own shopping data for deals, and become experts at taking advantage of online coupons and offers. “And so the demand for retailers to achieve Total Retail is becoming key to their survival. Total Retail is CDQWV CEJKGXKPI C WPKĆ’GF DTCPF CETQUU CNN EJCPPGNU While retailers are fond of saying that customers are educated and empowered as never before, Total Retail entails doing something about it by focusing the retail business model on the customer. In our experience, individual solutions for each channel are not enough. What’s needed is a Total Retail business model transformation that incorporates supply chain,

marketing and sales, and Ć’PCPEG ĹŹ “Put it another way - the Customer is still King, or Queen - no change there.

But the internet gives us, the Customer, so many more ways for this to be true. Retailers, and their management teams, need to be responsive to this, or YCVEJ VJGKT EWUVQOGTU IQ GNUGYJGTG ĹŹ Read more about Total Retail in our latest report, available from 9 February 2015 http://www.pwc.com/ gx/en/retail-consumer/retail-consumer-publications/ global-multi-channel-consumer-survey/index.jhtml

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15

027 - 042 FFB Feb15 23/01/2015 09:33 Page 16

and the weather of course!

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127 WSide Dec14 14/11/2014 11:05 Page 1

044 FFB Feb15 22/01/2015 14:09 Page 1

your IIss y our fleet putting pu tting ttiing g you you at risk? i k? k at risk

Learn how how to protect y your our business from a potential potential corpora te mansla ughter charge corporate manslaughter

6ft

• You You o could criminally could be crimina lly Corporate liable for Corpora te Manslaughter Mansla ughter

5ft

Fines •F ines can be unlimited unlimited and into run in to millions millions of pounds Attend Eco-Business •A ttend our free EcoBusiness Driving Dri ving seminar on 26 February February to find out out how how we can support support y your our business

4ft

3ft 2ft

GUILT Y For information tion or to reserve For more informa your emaill us at your free place, emai at

travel@inmotion.co.uk travel@inmotion.co.uk or call call 01709 51 51 51

Free F ree Invite Invite to our Eco-Business EcoBusiness Driving Dri ving Seminar otel, Barnsley Tankersley Manor H Tankersley Hotel, 26 F ebruary 2015 February 8.30am - 10.00am

Altogether Altogether bet better ter ttravel ravel

045 FFB Feb15_Layout 1 23/01/2015 13:38 Page 1

First For Business

TRANSPORT

FEBRUARY 2015

www.ffb-online.co.uk

ROAD SENSE – MAKES SENSE SOUTH YORKSHIRE BUSINESSES URGED TO ENSURE FLEET COMPLIANCE.

E

very company has a legal obligation and duty of care to ensure that employees who drive on company business are as safe as possible while out on the road. This also covers any employees that use their own vehicle for travel, referred to as ‘grey fleet’.

There are a number of ways that companies can ensure they provide their drivers with the appropriate duty of care.

The Eco-Business Driving scheme delivered by Inmotion! offers FREE driver training and ongoing company support.

The programme provides expert advice and guidance to help your business comply with current Health and Safety legislation. It will also encourage your

employees to drive in a more effective way, helping to reduce emissions, save money on fuel costs and increase driver safety. Companies are assigned a specialist advisor who will work with you to develop a tailored Eco-Safe plan. Through group discussions and in-car driving sessions, the plans help businesses to develop policies and practices to minimise costs and maximise safety whilst driving for work.

Since launching in October 2013, 60 South Yorkshire businesses and over 1,000 drivers have benefited from this programme.

Amey Ltd joined the Eco-Business Driving Scheme, putting 65 employees

EXCLUSIVE DRIVER SAFETY EVENT FOR SOUTH YORKSHIRE BUSINESSES

forward for the driver education programme focused on driving safely while reducing emissions and fuel consumption.

Graeme Symonds, Account Director, said: “This scheme allows us to train and educate our employees to ensure they are driving in a fuel efficient and effective way. We’re actually seeing somewhere between a 10-15 per cent reduction in fuel usage and we are reducing our carbon footprint.”

Companies can carry out safety checks on the vehicles themselves, making sure they are serviced regularly and maintained and also carry out checks on drivers including licence checks and effective accident management. If a company car driver is involved in an accident that could have been prevented the company may find they are liable.

Inmotion! are holding a free event on Thursday 26 February 2015 at Tankersley Manor Hotel, Church Lane, Barnsley, S75 3DQ – just off J36 of the M1 – from 8.30am to 10:30am.

Places can be booked by contacting the Inmotion! team.

This is an excellent opportunity for businesses and organisations to find out how they can benefit from this Government-backed initiative.

To find out more get in touch with the Inmotion! team, email travel@inmotion.co.uk or visit inmotion.co.uk

CONTACT: Email: travel@inmotion.co.uk inmotion.co.uk Tel: 01709 51 51 51

45

046 FFB Feb15 22/01/2015 14:11 Page 1

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First For Business

HEALTH

FEBRUARY 2015

www.ffb-online.co.uk

ACTIVATE YOUR WORKFORCE THE START OF A NEW YEAR IS THE IDEAL TIME TO GET YOUR WORKPLACE MORE ACTIVE. JULIE FARMER TAKES A LOOK AT THE BENEFITS OF ENCOURAGING A FIT AND HEALTHY WORKFORCE.

TAKE THE RIGHT STEPS Nigel Harrison, CEO of South Yorkshire Sport & West Yorkshire Sport, gives advice on encouraging workplace wellbeing.

H

ealth and Safety Executive (HSE) figures showed that in 2013/14, 23.5 million days were lost due to work-related ill health and 4.7 million due to workplace injuries, with an average of 19 days taken off for ill health cases.

Stress, depression or anxiety and musculoskeletal disorders accounted for the majority of days lost due to workrelated ill health, with an average of 23 days lost for stress, depression or anxiety.

Research has proven that having a healthy workforce delivers benefits including fewer injuries, accidents and claims, improved productivity and performance, more effective management of absenteeism, improved staff morale and increased retention rates.

National workplace health programme the Workplace Challenge provides the tools and support needed to help workplaces add an element of camaraderie and positive peer pressure to their health initiatives.

It was set up by the County Sports Partnership Network and is funded by Sport England. It is also backed by the British Heart Foundation’s Health at Work programme. In 2014 The

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Workplace Challenge encouraged more than 3,735 workplaces to get active by using an online activity logging tool and taking part in various challenges.

This year the mission of the Workplace Challenge is to motivate even the most exercise-phobic workers by encouraging employees to join up with their colleagues and take a team approach to getting active.

‘My Team 2015’ will run throughout the year but kicked off with an eight week challenge running between 5 January and 1 March which encouraged workers to win points for their workplace by taking part in sports and other physical pursuits and logging them online.

Lee Mason from the County Sports Partnership Network said: “Whereas it’s surprisingly easy to let ourselves off the hook when we dodge an exercise session, it feels more awkward to let down a colleague. The aim of ‘My Team 2015’ is to encourage workers to build their own support network by initiating a team approach to exercise at work. When combined with better education on the risks associated with the rising inactivity epidemic, this makes a compelling case for getting active.”

There are countless benefits to having an active workforce. It’s calculated that the cost of absenteeism costs the economy £5.5billion a year. Physical activity once or twice a week has been significantly linked to reducing absenteeism by up to 21 days a year. Park runs have been shown to reduce reported psychological stress by 18.2 per cent.

The benefits from doing just a small amount of exercise to an individual’s health and well-being are there for all to see. People shouldn’t be put off by the word ‘Challenge’ and think that means a gruelling training regime. It’s something that challenges the individual to get into good habits which could just be walking to work rather than driving.

With the Workplace Challenge there are activities that employees can sign up to do as a team and the togetherness that comes from working towards a collective goal can only be a good thing in terms of having a team that works well together.

Of course, there are lots of other ways employers can encourage activity amongst employees.

Providing shower facilities, for example, can help encourage cycling or walking to work. Having a lunchtime running club or a couple of hours every couple of weeks where people can get out of the office to play a sport is a great example of what can be done.

077 WSide Feb15 15/01/2015 16:18 Page 1

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First For Business

10 THINGS I...

FEBRUARY 2015

www.ffb-online.co.uk

10 THINGS I...

LEARNED WHILST TURNING MY HOBBY INTO A BUSINESS

BY SAM GODDARD, OWNER OF RESPONSE VEHICLE LIGHTING.

T

wenty-two-year-old Sam Goddard established Response Vehicle Lighting in Rotherham in 2010 after realising that his hobby of restoring old vehicle response lights, such as those on recovery vehicles, could be turned into a profession. He has grown sales steadily online and has now secured contracts for large organisations nationally and internationally. He was named Rotherham Youth Enterprise’s Young Entrepreneur of the Year 2014.

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EBAY ROCKS!

A shop window to the world that lets you start selling for minimal cost. As well as starting to make sales I got invaluable feedback from customers and kept an eye on what my competitors were doing. Of course, other auction sites are available as well as Ebay!

LEARN FROM YOUR COMPETITORS 2

By constantly monitoring what my competitors were doing I picked up some great ideas for things I should (and shouldn’t) be doing.

SORT OUT THE LEGAL BITS EARLY

do some basic research and get advice on legal issues such as self-assessment and business insurance.

START KEEPING RECORDS EARLY 4

Even if it’s just pen and paper lists, start recording money in and money out as soon as possible. The thought of bookkeeping is worse than the reality so make a start now.

BE READY TO DEAL WITH COMPLAINTS 5

Selling online is great but if you are relying on suppliers and couriers there’s sometimes nothing you can do about faulty goods or late deliveries so prepare to bend over backwards to look after your disappointed customers.

BEWARE OF GETTING TOO BUSY 6

Lots of business is great but too much business can mean you end up letting customers down. To keep growing online you need to keep the feedback and reviews positive.

3

As soon as you start to notice your hobby is becoming more like a business

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7

HAVE A PLAN

As soon as you make the decision to make your hobby a proper business start

putting a plan together. Without a basic ‘to do’ list it’s easy to just drift along and not make any real progress.

8

TAKE SMALL STEPS

Be realistic about how quickly you can get things done and set yourself specific tasks to complete so you can measure your progress.

FIND OUT WHERE THE FREE SUPPORT IS AND TAKE ADVANTAGE OF IT 9

A quick search for ‘business support’ in your area should bring up some results and a few emails and phone calls might help you make a much quicker start in the right direction than trying to guess what you should be doing. I’ve been in touch with a local project called Rotherham Youth Enterprise since I started whilst at Sixth Form and they are always happy to talk things through with me.

REMEMBER YOU ARE THE EXPERT 10

Your customers see you as the expert so have confidence in your knowledge and ability and there’s a good chance they’ll come back for more.

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