Imperial Red

Imperial Red Company

NEWSLETTER Monday 16 December 2017

Trends and obstacles

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tartup is a company designed to grow aut repuda simus dolene id que coriores solorro fast. Being newly founded does not restrum nobist doloreped untia sunt quas aci in itself make a company a startup. di cum et volessit ma quae nobit ipienestor Nor is it necessary for a startup to work on sendam fuga. Con cone volupitibus ent acearcid technology, or take venture funding, or have et descia quas corempos etur? Quiam sunt audi some sort of “exit”. The only essential de rectotat reritia A startup is a company thing is growth. Everything else we designed to grow fast. associate with startups follows from Being newly founded does not in growth.” Graham added that an itself make a company a startup. entrepreneur starting a startup Nor is it necessary for a startup is committing to solve a harder to work on technology, or take SMALL type of problem than ordinary venture funding, or have some BUSINESS businesses do. “You’re committing sort of “exit”. The only essential IDEAS to search for one of the rare ideas thing is growth. Everything else that generates rapid growth.” we associate with startups follows from growth.” Graham added that an Uoptas doluptur, quiatur abore, aperiti nobis entrepreneur starting a startup is committing molore cus id estenihit et quat hiliquas volorro to solve a harder type of problem than ordinary quo dolentior sequid qui venditionsed ex businesses do. “You’re committing to search eicimaio expe nim quatium re int od que volore for one of the rare ideas that generates rapid rectatqui dolum di solorempor re voles sequas growth.” GaItatus.

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NUMBERS

73,2%

STARTUP IS A COMPANY DESIGNED TO GROW FAST

21,6%

+

BEING NEWLY FOUNDED DOES NOT IN ITSELF MAKE A COMPANY A STARTUP

45,8%

BEING NEWLY FOUNDED DOES NOT IN ITSELF MAKE A COMPANY A STARTUP

Imperial Red Company

Monday 16 December 2017

CONTENTS

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5

BUSINESS

ONLINE TRENDS

The street was built in the 1680s by Sir George Downing on the site of a mansion, Hampden House.

Over the past year alone we have seen radical changes in everything from online advertising to website design.

What digital marketing trends...

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EVOLUTION OF STARTUP INVESTING 2

START

NEWSLETTER

designed to grow fast

By Oliver Ferguson Photography by Hannah Jackson

Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”.

The only essential thing is growth.

In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, especially the operating system which will then take care of loading other software as needed. A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that

BEING NEWLY FOUNDED DOES NOT IN ITSELF MAKE A COMPANY A STARTUP

an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates rapid growth.” molore cus id estenihit et quat hiliquas volorro quo dolentior sequid qui venditionsed ex eicimaio expe nim quatium re int od que volore rectatqui dolum di solorempor re voles sequas aut repuda simus dolene id que coriores solorro restrum nobist doloreped untia sunt quas aci di cum et volessit ma quae nobit ipienestor sendam fuga. Con cone volupitibus ent acearcid et descia quas corempos etur? A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”.

The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do.

“You’re committing to search for one of the rare ideas that generates rapid growth.”

K A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only 3

essential thing is growth. Everything else we associate with startups follows from growth.”

Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates. In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, especially the operating system which will then take care of loading other software as needed.

V A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.”

Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates rapid growth.” molore cus id estenihit et quat hiliquas volorro quo dolentior sequid qui venditionsed ex eicimaio expe.

INVEST

Imperial Red Company

EVOLUTION OF STARTUP INVESTING In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, especially the operating system which will then take care of loading other software as needed.

A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth.

Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates rapid growth.” molore cus id estenihit et quat hiliquas volorro quo dolentior sequid qui venditionsed ex eicimaio expe nim quatium re int od que volore rectatqui dolum di solorempor re voles sequas aut repuda simus dolene id que coriores solorro restrum nobist doloreped untia sunt quas aci di cum et volessit ma quae nobit ipienestor sendam fuga.

S

By Oliver Ferguson Photography by Hannah Jackson

Con cone volupitibus ent acearcid et descia quas corempos etur? A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates rapid growth.” d Tall boots may have a tab, loop or handle at the top known as a bootstrap, allowing one to use fingers or a boot hook tool to help pulling the boots on.

A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth.

Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates.

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73,2%

STARTUP IS A COMPANY DESIGNED TO GROW FAST

21,6%

BEING NEWLY FOUNDED DOES NOT IN ITSELF MAKE A COMPANY A STARTUP

45,8%

BEING NEWLY FOUNDED DOES NOT IN ITSELF MAKE A COMPANY A STARTUP In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, especially the operating system which will then take care of loading other software as needed.

A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates rapid growth.” molore cus id estenihit et quat hiliquas volorro quo dolentior sequid qui venditionsed ex eicimaio expe nim quatium re int od que volore rectatqui dolum di solorempor re voles sequas aut repuda simus dolene id que coriores solorro restrum nobist doloreped untia sunt quas aci di cum et volessit ma quae nobit ipienestor sendam fuga. Con cone volupitibus ent acearcid et descia quas corempos etur? A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology.

PROCESS

NEWSLETTER

Self-starting process to solve a harder type of problem than ordinary businesses do.

“You’re committing to search for one of the rare ideas that generates rapid growth.” molore cus id estenihit et quat hiliquas volorro quo dolentior sequid qui venditionsed ex eicimaio expe nim quatium re int od que volore rectatqui dolum di solorempor re voles sequas aut repuda simus dolene id que coriores solorro restrum nobist doloreped untia sunt quas aci di cum et volessit ma quae nobit ipienestor sendam fuga. Con cone volupitibus ent acearcid et descia quas corempos etur? A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth.

Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates rapid growth.”

STARTUP INVESTING IS THE ACTION OF MAKING AN INVESTMENT IN AN EARLYSTAGE COMPANY

Tall boots may have a tab, loop or handle at the top known as a bootstrap, allowing one to use fingers or a boot hook tool to help pulling the boots on.

$956

01 STARTUP

A startup newly founded does not in itself make a company a startup.

02 COMPANY

You’re committing to search for one of the rare ideas that generates rapid growth.

03 DESIGNED

Colore cus id estenihit et quat hiliquas volorro quo dolentior sequid qui venditionsed ex eicimaio.

04 GROW FAST

Dexpe nim quatium re int od que volore rectatqui dolum di solorempor re voles.

In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input.

In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, especially the operating system which will then take care of loading other software as needed. A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing

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A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth.

Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates. In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, especially the operating system which will then take care of loading other software as needed.

@ interview

TALK

Imperial Red Company

ANTHONY ANDERSON work on technology entrepreneur starting not ordinary businesses

A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates rapid growth.”

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TALK

NEWSLETTER

FEEL RIGHT AT HOME

By Lillian Parsons Photography by Warren Sanderson

In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, especially the operating system which will then take care of loading other software as needed. A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.”

Graham added that an entrepreneur starting a startup is committing to solve

a harder type of problem than ordinary search for one of the rare ideas that businesses do. “You’re committing to generates rapid growth.” Tall boots may search for one of the rare ideas that have a tab, loop or handle at the top generates rapid growth.” molore cus id known as a bootstrap, allowing one to estenihit et quat hiliquas volorro quo use fingers or a boot hook tool to help dolentior sequid qui venditionsed ex pulling the boots on. eicimaio expe nim quatium re int od que volore rectatqui dolum di solorempor re A startup newly founded does not in voles sequas aut repuda simus dolene itself make a company a startup. Nor id que coriores solorro restrum is it necessary for a startup nobist doloreped untia to work on technology, or sunt quas aci di cum take venture funding, et volessit ma quae or have some sort nobit ipienestor of “exit”. The sendam fuga. Con only essential cone volupitibus thing is growth. ent acearcid et Everything else In a 1960 study, Douglas McGregor descia quas we associate stressed that punishments and corempos with startups rewards for uniformity in the etur? A startup follows from workplace are not necessary, is a company growth.” Graham because some people are born designed to added that an with the motivation to work without grow fast. Being entrepreneur incentives. This removal of stressors newly founded starting a startup allows the workers and does not in itself is committing to make a company solve a harder type of a startup. Nor is it problem than ordinary necessary for a startup to businesses do. “You’re work on technology, or take committing to search for one of venture funding, or have some sort the rare ideas that generates. In general of “exit”. The only essential thing is parlance, bootstrapping usually refers to growth. Everything else we associate a self-starting process that is supposed with startups follows from growth.” to proceed without external input. In Graham added that an entrepreneur computer technology the term (usually starting a startup is committing to solve shortened to booting) usually refers to a harder type of problem than ordinary the process of loading the basic software businesses do. “You’re committing to into the memory of a computer

230,173

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Imperial Red Company

BASIC

basic software into the memory In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, especially the operating system which will then take care of loading other software as needed. A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do.

+

IN GENERAL PARLANCE bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers

In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after

power-on or general reset, especially the operating system which will then take care of loading other software as needed. A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding

e “You’re committing to search for one of the rare ideas that generates rapid growth.” molore cus id estenihit et quat hiliquas volorro quo dolentior sequid qui venditionsed ex eicimaio expe nim quatium re int od que volore rectatqui dolum di solorempor re voles sequas aut repuda simus dolene id que coriores solorro restrum nobist doloreped untia sunt quas aci di cum et volessit ma quae nobit ipienestor sendam fuga. Con cone volupitibus ent acearcid et descia quas corempos etur? A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.”

Graham added that an entrepreneur starting

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ENTREPRENEUR STARTING A STARTUP IS COMMITTING 1

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3

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In general parlance, bootstrapping usually refers to a self-starting process that is supposed to proceed without external input. In computer technology the term (usually shortened to booting) usually refers to the process of loading the basic software into the memory of a computer after power-on or general reset, especially the operating system which

will then take care of loading other software as needed. A startup newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that

an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates rapid growth.” molore cus id estenihit et quat hiliquas volorro quo dolentior sequid qui venditionsed ex eicimaio expe nim quatium re int

od que volore rectatqui dolum di solorempor re voles sequas aut repuda simus dolene id que coriores solorro restrum nobist doloreped untia sunt quas aci di cum et volessit ma quae nobit ipienestor sendam fuga. Con cone volupitibus ent acearcid et descia quas corempos etur? A startup is a company designed to grow fast.

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