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COMPANY PROFILE

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COMPANY PROFILE 2020

COMPANY PROFILE 2020

contents INTRODUCTION ABOUT US

OUR COMPANY MANAGEMENT HOW WE WORKS? OUR SERVICES FUTURE PLAN FINANCIAL REPORT OUR PROJECT CLIENTS STATEMENT CONTACT

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rēfresh company

Intro

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COMPANY PROFILE 2020

CASH FLOW FORECASTING

Cash flow forecasting or cash flow management is a key aspect of financial

• Identify potential shortfalls in cash

management of a business, planning its

balances in advance—think of the cash

future cash requirements to avoid a crisis

flow forecast as an “early warning system”.

of liquidity. Cash flow forecasting is im-

This is, by far, the most important reason for

portant because if a business runs out of

a cash flow forecast.

cash and is not able to obtain new finance,

• Make sure that the business can

it will become insolvent. Cash flow is the

afford to pay suppliers and employees.

life-blood of all businesses—particularly

Suppliers who don’t get paid will soon stop

start-ups and small enterprises. As a result,

supplying the business; it is even worse if

it is essential that management forecast

employees are not paid on time.

(predict) what is going to happen to cash

• Spot problems with customer

flow to make sure the business has enough

payments—preparing the forecast encour-

to survive. How often management should

ages the business to look at how quickly

forecast cash flow is dependent on the fi-

customers are paying their debts. Note—

nancial security of the business. If the busi-

this is not really a problem for businesses

ness is struggling, or is keeping a watchful

(like retailers) that take most of their sales in

eye on its finances, the business owner

cash/credit cards at the point of sale.

should be forecasting and revising his or her cash flow on a daily basis. However, if

• As an important discipline of financial planning—the cash flow forecast.

the finances of the business are more stable and ‘safe’, then forecasting and revising cash flow weekly or monthly is enough.[1] Here are the key reasons why a cash flow forecast is so important:

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About us One important thing to remember about an income statement is that it represents a period of time like the cash flow statement.

This contrasts with the balance sheet, which represents a single moment in time.

TIMELINE 2012

2014

2016

Revenue - Cash inflows or other enhancements of

Expenses - Cash outflows or other using-up

Cost of Goods Sold (COGS) / Cost of Sales -

assets (including accounts receivable) of an entity

of assets or incurrence of liabilities (including

represents the direct costs attributable to goods

during a period from delivering or producing

accounts payable) during a period from delivering

produced and sold by a business (manufacturing

goods, rendering services, or other activities that

or producing goods, rendering services, or

or merchandizing). It includes material costs,

constitute the entity’s ongoing major operations.

carrying out other activities that constitute the

direct labour, and overhead costs (as in absorption

It is usually presented as sales minus sales

entity’s ongoing major operations.

costing), and excludes operating costs (period

discounts, returns, and allowances.

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costs) such as selling, administrative.

COMPANY PROFILE 2020

TIME VALUE OF MONEY

Return of capital (ROC) refers to principal payments back to “capital owners” (shareholders, partners, unitholders) that exceed the growth (net income/taxable income) of a business or investment. It should not be confused with Rate of Return (ROR), which measures a gain or loss on an investment. Basically, it is a return of some or all of the initial investment, which reduces the basis on that investment. The ROC effectively shrinks the firm’s equity in the same way that all distributions do. It is a transfer of value from the company to the owner. In an efficient market, the stock’s price will fall by an amount equal to the distribution. Most public companies pay out only a percentage of their income as dividends. In some industries it is common to pay ROC.

2018

2020

Selling expenses - represent expenses needed

Depreciation / Amortization - the charge with

to sell products (e.g., salaries of sales people,

respect to fixed assets / intangible assets that

commissions and travel expenses, advertising,

have been capitalised on the balance sheet for

freight, shipping, depreciation of sales store

a specific (accounting) period. It is a systematic

buildings and equipment, etc.).

and rational allocation of cost rather than the recognition of market value decrement.

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Our company logo LOGO DESIGN PROCESS

Since a logo is the visual entity signifying an organization, logo design is an important area of graphic design. A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design. Logos fall into three classifications (which can be combined).

Ideographs, such as Chase Bank, are completely abstract forms; pictographs are iconic, representational designs; logotypes (or wordmarks) depict the name or company initials. Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.

The logo design profession has substantially increased in numbers over the years since the rise of the Modernist movement in the United States in the 1950s.[14] Three designers are widely[15] considered the pioneers of that movement and of logo and corporate identity design: The first is Chermayeff & Geismar,[16] which is the firm responsible for a large number of iconic logos, such as Chase Bank (1964), Mobil Oil (1965), PBS (1984), NBC (1986), National Geographic (2003), and others. Due to the simplicity and boldness of their designs, many of their earlier logos are still in use today. The firm recently designed logos for the Library of Congress and the fashion brand Armani Exchange. Another pioneer of corporate identity design 8

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COMPANY PROFILE 2020

is Paul Rand,[17] who was one of the originators of the Swiss Style of graphic design. He designed many posters and corporate identities, including the famous logos for IBM, UPS, and ABC. The third pioneer of corporate identity design is Saul Bass.[18] Bass was responsible for several recognizable logos in North America, including both the Bell Telephone logo (1969) and successor AT&T Corporation globe (1983). Other well-known designs were Continental Airlines (1968), Dixie (1969), and United Way (1972). Later, he would produce logos for a number of Japanese companies as well. Rand and Bass both died in 1996. An important development in the documentation of logo design is the study of French trademarks by historian Edith Amiot and philosopher Jean Louis Azizollah. The logo design profession has substantially increased in numbers over the years since the rise of the Modernist movement in the United States in the 1950s.[14] Three designers are widely[15] considered the pioneers of that movement and of logo and corporate identity design.

Primary CMYK = 80-60-60-80

Royal Red CMYK = 0-96-86-0

Gray CMYK = 0-0-10-20 www.yourweb.com

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Management Mass communication is the study of how people and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate newspaper, magazine, and book publishing, as well as radio, television and film, even via internet as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large number of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information. In the United States, the study of mass communication is often associated with the practical applications of journalism.

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COMPANY PROFILE 2020

Gordon Blake

Jonathan Carr

Jake Davidson

Chairman, CEO & Co-Founder

President & Operating Officer

Sr. Managing Director

“Mass Communication is a process in which professional communicators use media to disseminate messages widely, rapidly and continuously to arouse intended meanings in Large and diverse audiences in attempts to influence.”

Chairman, CEO and CoFounder of Blackstone.

Mr. Schwarzman has been involved in all phases of the firm’s development since its founding in 1985. The firm is a leading global asset manager with $356 billion Assets Under Management (as of June 30, 2016). Mr. Schwarzman is an active philanthropist.

“Mass Communication is the process of rapidly conveying identical information, assertions and attitudes to potentially large, dispersed and diversified audiences via mechanisms capable of achieving that task.”

Prior to joining Blackstone Mr. James was Chairman of Global Investment Banking and Private Equity at Credit Suisse First Boston and a member of the Executive Board. Prior to the acquisition of Donaldson, Lufkin & Jenrette by Credit Suisse First Boston in 2000, Mr. James was the Chairman.

“Mass Communication involves the use of print and electronic media such as newspapers, magazines, film, radio or TV to communicate the large number of people who are located in various places often scattered all over the country.”

Senior Managing Director in the Tactical Opportunities Group. Before joining Blackstone in 2013, Mr. Hirsch was a Managing Director and Head of Credit Structuring at Deutsche Bank where he sourced and structured transactions for a wide range of corporate and institutional clients across multiple.

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Services Though not technically considered a requirement, many colleges include community service as an unofficial requirement for acceptance.

However, some colleges prefer work experience over community service, and some require that their students also continue community service for some specific number of hours to graduate. Some schools also offer unique “community service” courses, awarding credit to students who complete a certain number of community service hours.

Some academic honor societies, along with some fraternities and sororities in North America, require community service to join and others require each member to continue doing community service.

Beginning in the 1980s, colleges began using service-learning as a

balance of “service” and “learning” stressed in the course. A typical

pedagogy. A partnership of college presidents began in 1985 with the

service-learning course, however, will have these three factors in

initiative of boosting community service in their colleges. This alliance

common:

called Campus Compact,[4] led the way for many other schools to adopt service-learning courses and activities.

•

Service-learning courses vary widely in time span, quality, and in the

A “service” component where the student spends time serving in the community meeting actual needs.

•

A “learning” component where students seek out or are taught information that they will integrate into their service. Learning is often both interpersonal and academic.

•

A “reflection” component that ties the service and learning together. Reflection is sometimes symbolized by the hyphen in the term “service-learning” to indicate that it has a central role in learning by serving.[5] Reflection is simply a scheduled consideration of one’s own experiences and thoughts. This can take many forms, including journals, blogs, and discussions.

Service-learning courses present learning the material in context, meaning that students often learn effectively and tend to apply.

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COMPANY PROFILE 2020

SECURITY

WIRELESS

ANALYSIS

Security is said to have two dialogues. Neg-

Wireless communication is the transfer of

Analysis is the process of breaking a complex

ative dialogue is about danger, risk, threat

information or power between two or more

topic or substance into smaller parts in order

etc. Positive dialogue is about opportunities,

points that are not connected by an electri-

to gain a better understanding of it. The

interests, profits etc. Negative dialogue needs

cal conductor. The most common wireless

technique has been applied in the study of

military equipment, armies, or police.

technologies use radio.

mathematics and logic since before Aristotle (384–322 B.C.), though analysis

MIRROR SERVERS

STATISTICS

CLOUD COMPUTING

Client–server systems are today most fre-

Statistics is the study of the collection,

Cloud computing is a type of Internet-based

quently implemented by (and often identified

analysis, interpretation, presentation, and

computing that provides shared computer

with) the request–response model: a client

organization of data. In applying statistics to,

processing resources and data to computers

sends a request to the server, which performs

e.g., a scientific, industrial, or social problem,

and other devices on demand. It is a model

some action and sends a response back to

it is conventional to begin with a statistical

for enabling ubiquitous, on-demand access

the client, typically with a result

population or a statistical model process

to a shared pool of configurable computing

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Financial Report Financial statements are intended to be understandable by readers who have “a reasonable knowledge of business and economic activities and accounting and who are willing to study the information diligently.”

Financial statements may be used by users for different purposes: •

Owners and managers require financial statements to make important business decisions that affect its continued operations. Financial analysis is then performed on these statements to provide management with a more detailed understanding of the figures. These

CONSOLIDATED FINANCIAL STATEMENTS:

SOLE PROPRIETORSHIP

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$1.356.348

PARTNERSHIP

$965.258

CORPORATION

$741.230

COOPERATIVE

$523.658

LIMITED LIABILITY

$385.203

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COMPANY PROFILE 2020

86%

74%

PROTECTION AGAINST UNFORESEEN PERSONAL EVENTS, AS WELL AS EVENTS IN THE WIDER ECONOMIES

EFFECTS OF TAX POLICIES (TAX SUBSIDIES AND/OR PENALTIES) ON MANAGEMENT OF PERSONAL FINANCES

statements are also used as part of management’s annual report to the stockholders.

•

Employees also need these reports in making collective bargaining agreements (CBA) with the management, in the case of labor unions or for individuals in discussing their compensation, promotion and rankings.

•

Prospective investors make use of financial statements to assess the viability of investing in a business. Financial analyses are often used by investors and are prepared by professionals (financial analysts), thus providing them with the basis for making investment decisions.

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Although laws differ from country to country, an audit of the financial statements of a public company is usually required for investment, financing, and tax purposes. These are usually performed by independent accountants or auditing firms. Results of the audit are summarized in an audit report that either provide an unqualified opinion on the financial statements or qualifications as to its fairness and accu-

OFTEN REFERRED TO AS A “CO-OP”, A COOPERATIVE IS A LIMITED-LIABILITY BUSINESS THAT CAN

racy. The audit opinion on the financial statements is usually included in the annual report.

A COOPERATIVE DIFFERS FROM A CORPORATION

There has been much legal debate over who an auditor is liable to.

Since audit reports tend to be addressed to the current shareholders,

COOPERATIVES ARE TYPICALLY CLASSIFIED AS EITHER

it is commonly thought that they owe a legal duty of care to them. But this may not be the case as determined by common law precedent.

In Canada, auditors are liable only to investors using a prospectus to buy shares in the primary market. In the United Kingdom, they have

LIMITED LIABILITY PARTNERSHIPS, AND OTHER SPECIFIC TYPES OF BUSINESS

been held liable to potential investors when the auditor was aware

THE FY 2012–2020 FINANCIAL REPORT, WHICH INCLUDES THE UNIVERSITY’S AUDITED FINANCIAL STATEMENTS, IS AVAILABLE TO VIEW, DOWNLOAD OR PRINT AT THE LINK BELOW.

No

ITEM

2010

2015

2020

1.

Agriculture and mining businesses produce

86.520

15.365

58.639

2.

Financial businesses include banks

58.639

58.639

15.365

3.

Information businesses generate profits

95.325

43.520

95.325

4.

Manufacturers produce either from raw

15.365

74.523

74.523

5.

Real estate businesses sell and develop

26.948

58.639

58.639

6.

Retailers and distributors act as middlemen

74.523

95.325

15.365

7.

Service businesses offer intangible

86.520

86.520

95.325

8.

Transportation businesses deliver goods

95.325

58.639

74.523

9.

Information businesses generate profits

74.523

95.325

58.639

10.

Retailers and distributors act as middlemen

15.365

74.523

15.365

143.520

183.520

195.325

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COMPANY PROFILE 2020

Money Talk•••

of the potential investor and how they would use the information in the financial statements.

Nowadays auditors tend to include in their report liability restricting language, discouraging anyone other than the addressees of their report from relying on it. Liability is an important issue: in the UK, for example, auditors have unlimited liability.

SEE ALSO •

Accountable Fundraising

•

Center for Audit Quality (CAQ)

•

Corporate finance

•

Financial statement analysis

•

Comprehensive annual financial report

•

Model audit

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Projects Startups use a casual attitude in some respects to promote efficiency in the workplace, which is needed to get their business off the ground[citation needed]. In a 1960 study, Douglas McGregor stressed that punishments

PORTFOLIO A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of “exit”. The only essential thing is growth. Everything else we associate with startups follows from growth.” Graham added that an entrepreneur starting a startup is committing to solve a harder type of problem than ordinary businesses do. “You’re committing to search for one of the rare ideas that generates rapid growth.”Ga. Itatus. Aque eatet que omnihit enducias vit et optas doluptur, quiatur abore, aperiti nobis molore cus id estenihit et quat hiliquas volorro quo dolentior sequid qui venditionsed ex eicimaio expe nim quatium re int od que volore rectatqui dolum di solorempor re voles sequas aut repuda simus dolene id que coriores solorro restrum nobist doloreped untia sunt quas aci di cum 18

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COMPANY PROFILE 2020

BOHO MAGAZINE BOHO is beautiful vintage and cool fashion brochure / magazine layout for Adobe InDesign. Print ready or export as a PDF BOHO is a modern and professional quality and easy to use template.

Featuring minimal design, excellent use of white space and strong font use, this template is packed full of great page layouts suitable for a wide variety of projects.

This is 46 pages stylish InDesign magazine template that is fashionable, trendy, clean, elegant, professional and importantly multipurposes.

You can use this template for any kind of industries such as fashion, design, photography, art, social, humanity and businesses.

TRAVEL MAGAZINE Travel Magazine is a template for Adobe InDesign. Working great as digital PDF or print publication.

This is a modern and stylish template for a creative business. Great start for your company is a premium visual identity that allows this brochure we offer. Perfect for corporate or other business promotion – 32 pages possibility of creating many unique spreads.

This template also fully editable – any elements used in the template such as text, graphic elements, images, layout are easy to customize.

Working great as digital PDF or print publication.

WAVES MAGAZINE Beautiful vintage and cool fashion brochure / magazine layout for Adobe InDesign. Print ready or export as a PDF This is a modern and professional quality and easy to use template.

Featuring minimal design, excellent use of white space and strong font use, this template is packed full of great page layouts suitable for a wide variety of projects.

This is 46 pages stylish InDesign magazine template that is fashionable, trendy, clean, elegant, professional and importantly multipurposes.

You can use this template for any kind of industries such as fashion, design, photography, art, social, humanity and businesses.

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Statements Though not technically considered a requirement, many colleges include community service as an unofficial requirement for acceptance.

However, some colleges prefer work experience over community service, and some require that their students also continue community service for some specific number of hours to graduate. Some schools also offer unique “community service� courses, awarding credit to students who complete a certain number of community service hours.

Some academic honor societies, along with some fraternities and sororities in North America, require community service to join and others require each member to continue doing community service.

Beginning in the 1980s, colleges began using service-learning as a pedagogy. A partnership of college presidents began in 1985 with the initiative of boosting community service in their colleges. This alliance called Campus Compact,[4] led the way for many other schools to adopt service-learning courses and activities.

One important thing to remember about an income statement is that it represents a period of time like the cash flow statement. This contrasts with the balance sheet, which represents a single moment in time.

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COMPANY PROFILE 2020

The purpose of requirements management is to ensure that an organization documents, verifies, and meets the needs and expectations of its customers and internal or external stakeholders Requirements management begins with the analysis and elicitation of the objectives and constraints of the organization. Requirements management further includes supporting planning for requirements, integrating requirements and the organization for working with them

ALEXANDRA ANDERSON

(attributes for requirements).

Central European Free Trade (CEFTA)

The traceability thus established is used in managing requirements to report back fulfilment of company and stakeholder interests in terms of compliance, completeness, coverage, and consistency.

Traceabilities also support change management as part of requirements management in understanding the impacts of changes through requirements or other related elements (e.g., functional impacts through relations to functional architecture), and

ANTHONY BERRY

facilitating introducing these changes.

Foreign Sales Corporations (FSCs)

Requirements management involves communication between the project team members and stakeholders, and adjustment to requirements changes throughout the course of the project.

To prevent one class of requirements from overriding another, constant communication among members of the development team is critical. For example, in software development for internal applications, the business has such strong needs that it may ignore

LILLIAN PARSONS

user requirements, or believe that in creating use cases.

Organisation for Economic Co-operation (OECD)

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rēfresh company COMPANY PROFILE 2020

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NEW BUSINESS IN THE FORM OF A COMPANY

rēfresh company

COMPANY PROFILE 2020

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rēfresh DARK NECESSITIES STREET SAN FRANCISCO, CA 92305 +52 123-456-789 name@yourwebsite.com yourwebsite.com