Business Brochure Layout

BUSINESS BROCHURE LAYOUT

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WELCOME TO OUR COMPANY A BUSINESS (ALSO KNOWN AS AN ENTERPRISE, A COMPANY OR A FIRM) IS AN ORGANIZATIONAL ENTITY INVOLVED IN THE PROVISION OF GOODS AND SERVICES TO CONSUMERS. BUSINESSES AS A FORM OF ECONOMIC ACTIVITY ARE PREVALENT IN CAPITALIST ECONOMIES, WHERE MOST OF THEM ARE PRIVATELY OWNED AND PROVIDE GOODS AND SERVICES TO CUSTOMERS IN EXCHANGE FOR OTHER GOODS, SERVICES, OR MONEY.

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SYSTEM

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ALWAYS CARING. The word “business” can refer to a particular organization or to an entire market sector (for example: “the music business”) or to the sum of all economic activity (“the business sector”). Compound forms such as “agribusiness” represent subsets of the concept’s broader meaning BERNADETTE BUCKLAND 2

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ABOUT US

/ Physically accessing unstructured textual data – unstructured data is stored in a huge variety of formats.

FORMS OF BUSINESS OWNERSHIP VARY BY JURISDICTION, BUT SEVERAL COMMON FORMS EXIST: •

SOLE PROPRIETORSHIP:

A sole proprietorship, also known as a sole trader, is owned by one person and operates for their benefit. The owner operates the business alone and may hire employees. A sole proprietor has unlimited liability for all obligations incurred by the business, whether from operating costs or judgements against the business. All assets of the business belong to a sole proprietor, including, for example, computer infrastructure, any inventory, manufacturing equipment, or retail fixtures, as well as any real property owned by the sole proprietor.

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L Terminology – Among researchers and analysts, there is a need to develop a standardized terminology.

PARTNERSHIP:

A partnership is a business owned by two or more people.

In most forms of partnerships, each partner has unlimited liability for the debts incurred by the business. The three most prevalent types of for-profit partnerships are general partnerships, limited partnerships, and limited liability partnerships.

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Corporation: The owners of a corporation have limited liability and the business has a separate legal personality from its owners. Corporations can be either government-owned or privately owned. They can organize either for profit or as nonprofit organizations. A privately owned, for-profit corporation is owned by its shareholders, who elect a board of directors to direct the corporation and hire its managerial staff. A privately owned, for-profit corporation can be either privately held by a small group of individuals, or publicly held, with publicly traded shares listed on a stock exchange.

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COOPERATIVE:

Often referred to as a “co-op”, a cooperative is a limited-liability business that can organize as for-profit or not-for-profit. A cooperative differs from a corporation in that it has members, not shareholders, and they share decision-making authority. Cooperatives are typically classified as either consumer cooperatives or worker cooperatives.

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Volume of data – As stated earlier, up to 85% of all data exists as semi-structured data.

Couple that with the need for word-to-word and semantic analysis.

Searchability of unstructured textual data – A simple search on some data, e.g. apple, results in links where there is a reference to that precise search term.

LEONE DANIELI

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To solve problems with searchability and assessment of data, it is necessary to know something about the content.

This can be done by adding context through the use of metadata.

Because of lack of information, processes, and tools, through 2012, more than 35 percent of the top 5,000 global companies regularly fail to make insightful decisions about significant changes in their business and markets.

PETER J. HEUVELMAN

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OUR VALUES AGRICULTURE AND MINING BUSINESSES PRODUCE RAW MATERIAL, SUCH AS PLANTS OR MINERALS.

RESTRUCTURING STATE ENTERPRISES

SYSTEM

In recent decades, states modeled some of their assets and enterprises after business enterprises. In 2003, for example, the People’s Republic of China modeled 80% of its state-owned enterprises on a company-type management system.[5] Many state institutions and enterprises in China and Russia have transformed into joint-stock companies, with part of their shares being listed on public stock markets.

Business process management (BPM) is a holistic management approach focused on aligning all aspects of an organization with the wants and needs of clients. It promotes business effectiveness and efficiency while striving for innovation, flexibility, and integration with technology. BPM attempts to improve processes continuously. It can therefore be described as a “process optimization process.” It is argued that BPM enables organizations to be more efficient, effective and capable of change than a functionally focused, traditional hierarchical management approach.

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The sector and country. Private profit-making businesses are different from government-owned bodies. In some countries, certain businesses are legally obliged to be organized in certain ways.

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Companies embrace inmemory processing, 64-bit processing, and pre-packaged analytic BI applications.

Operational applications have callable BI components, with improvements in response time, scaling, and concurrency.

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A very detailed and well-established body of rules that evolved over a very long period of time applies to commercial transactions. The need to regulate trade and commerce and resolve business disputes helped shape the creation of law and courts.

The Code of Hammurabi dates back to about 1772 BC for example, and contains provisions that relate, among other matters, to shipping costs and dealings between merchants and brokers.[6] The word “corporation� derives from the Latin corpus, meaning body, and the Maurya Empire in Iron-Age India accorded legal rights to business entities.[7]

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MANAGEMENTS In many countries, it is difficult to compile all the laws that can affect a business into a single reference source. Laws can govern treatment of labour and employee relations, worker protection and safety, discrimination on the basis of age, gender, disability, race, and in some jurisdictions, sexual orientation, and the minimum wage, as well as unions, worker compensation, and working hours and leave.

Some specialized businesses may also require licenses, either due to laws governing entry into certain trades, occupations or professions, that require special education, or to raise revenue for local governments. Profes-

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N Other lines of research include the combined study of business intelligence and uncertain data.

In this context, the data used is not assumed to be precise, accurate and complete. Instead, data is considered uncertain and therefore this uncertainty is propagated.

MAIN ARTICLE: COMMERCIAL LAW sions that require special licenses include law, medicine, piloting aircraft, selling liquor, radio broadcasting, selling investment securities, selling used cars, and roofing. Local jurisdictions may also require special licenses and taxes just to operate a business.

RECOGNIZED Some businesses are subject to ongoing special regulation, for example, public utilities, investment securities, banking, insurance, broadcasting, aviation, and health care providers. Environmental regulations are also very complex and can affect many businesses. A very detailed and well-established body of rules that evolved over a very long 9

U According to a study by the Aberdeen Group, there has been increasing interest in Software-as-a-Service (SaaS) business intelligence over the past years, with twice as many organizations using this deployment approach as one year ago – 15%

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INTELLECTUAL PROPERTY A BUSINESS (ALSO KNOWN AS AN ENTERPRISE, A COMPANY OR A FIRM) IS AN ORGANIZATIONAL ENTITY INVOLVED IN THE PROVISION OF GOODS AND SERVICES TO CONSUMERS. BUSINESSES AS A FORM OF ECONOMIC ACTIVITY ARE PREVALENT IN CAPITALIST ECONOMIES, WHERE MOST OF THEM ARE PRIVATELY OWNED AND PROVIDE GOODS AND SERVICES TO CUSTOMERS IN EXCHANGE FOR OTHER GOODS, SERVICES, OR MONEY.

ASSESSING Businesses often have important “intellectual property” that needs protection from competitors for the company to stay profitable. This could require patents, copyrights, trademarks, or preservation of trade secrets. Most businesses have names, logos, and similar branding techniques that could benefit from trademarking. Patents and copyrights in the United States are largely governed by federal law, while trade secrets and trademarking are mostly a matter of state law. Because of the nature of intellectual property, a business needs protec-

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tion in every jurisdiction in which they are concerned about competitors. Many countries are signatories to international treaties concerning intellectual property, and thus companies registered in these countries are subject to national laws bound by these treaties. In order to protect trade secrets, companies may require employees to sign non-compete clauses which will impose limitations on an employee’s interactions with stakeholders, and competitors.

DECISION MAKING Business intelligence (BI) is a philosophy which includes the strategies, processes, applications, data, products, technologies and technical architectures used to support the collection, analysis, presentation and dissemination of business information.[1] BI technologies are capable of handling large amounts of structured and sometimes unstructured data to help identify, develop and otherwise create new strategic business opportunities. The goal of BI is to allow for the easy interpretation of these large volumes of data. Identifying new opportunities and implementing an effective strategy based on insights can provide businesses with a competitive market advantage and long-term stability.

BI technologies provide historical, current and predictive views of business operations. Common functions of business intelligence technologies are reporting, online analytical processing, analytics, data mining, process mining, complex event processing, business performance management, benchmarking, text mining, predictive analytics and prescriptive analytics.

SEMI-STRUCTURED DATA BI can be used to support a wide range of business decisions ranging from operational to strategic.

Basic operating decisions include product positioning or pricing.

Strategic business decisions include priorities, goals and directions at the broadest level. In all cases, BI is most effective when it combines data derived from the market in which a company operates (external data) with data from company sources internal to the business such as financial and operations data (internal data). When combined, external and internal data can provide a more complete picture which, in effect, creates an “intelligence” that cannot be derived by any singular set of data.

& Meanwhile, an enterprise will plan for longer term strategic actions to address its competition or improve its competitiveness. For instance, enterprises will plan for, set budgets, implement and use strategic information systems

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SUPPORTS IN-CLASS LEARNING: DUE TO TIME CONSTRAINTS, DISCUSSION BOARDS ARE MORE EFFICIENT FOR QUESTION & ANSWER SESSIONS THAN ALLOWING TIME AFTER

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BUSINESS BROCHURE TEMPLATE

INFORMATION TECHNOLOGY

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OFTEN BI APPLICATIONS USE DATA GATHERED FROM A DATA WAREHOUSE (DW) OR FROM A DATA MART, AND THE CONCEPTS OF BI AND DW SOMETIMES COMBINE AS “BI/DW”[9] OR AS “BIDW”.

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Business intelligence can be applied to the following business purposes, in order to drive business value.[citation needed]

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Measurement – program that creates a hierarchy of performance metrics (see also Metrics Reference Model) and benchmarking that informs business leaders about progress towards business goals (business process management).

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Analytics – program that builds quantitative processes for a business to arrive at optimal decisions and to perform business knowledge discovery. Frequently involves: data mining, process mining, statistical analysis, predictive analytics, predictive modeling, business process modeling, data lineage, complex event processing and prescriptive analytics.

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Reporting/enterprise reporting – program that builds infrastructure for strategic reporting to serve the strategic 13

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SUCCESS FACTORS OF IMPLEMENTATION

DIFFICULTY OF PROPERLY SEARCHING The commitment and sponsorship of senior management is according to Kimball et al., the most important criteria for assessment.

[21] This is because having strong management backing helps overcome shortcomings elsewhere in the project. However, as Kimball et al. state: “even the most elegantly designed DW/BI system

cannot overcome a lack of business [management] sponsorship�.

It is important that personnel who participate in the project have a vision and an idea of the benefits and drawbacks of implementing a BI system. The best business sponsor should have organizational clout and should be well connected within the organization. It is ideal that the business sponsor is demanding but also able to be realistic and 14

V Most significantly, an enterprise will plan for using the PESTLE opportunities that are available to it. The profit and benefit motives justify most enterprise planning systems.

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supportive if the implementation runs into delays or drawbacks.

The management sponsor also needs to be able to assume accountability and to take responsibility for failures and setbacks on the project.

MICHAELA SPRINGER

RESERVOIRS OF INFORMATION Support from multiple members of the management ensures the project does not fail if one person leaves the steering group.

However, having many managers work together on the project can also mean that there are several different interests that attempt to pull the project in different directions, such as if different departments want to put more emphasis on their usage. This issue can be countered by an early and specific analysis of the 15

business areas that benefit the most from the implementation.

All stakeholders in the project should participate in this analysis in order for them to feel invested in the project and to find common ground. Another management problem that may be encountered before the start of an implementation is an overly aggressive business sponsor.

Problems of scope creep occur when the sponsor requests data sets that were not specified in the original planning phase.

BUSINESS BROCHURE TEMPLATE

Data Cleansing: detect & correct inaccurate data Referential integrity: unique and existing referential over all sources 1.

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1. CAPTION FOR IMAGE HERE

2. CAPTION FOR IMAGE HERE

3. CAPTION FOR IMAGE HERE

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point of consultation for all patients within the health care system. Such a professional would usually be a primary care physician, such as a general practitioner or family physician, a licensed independent practitioner such as a physiotherapist, or a non-physician primary care

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OUR PORTFOLIO 3.

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4. CAPTION FOR IMAGE HERE

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point of consultation for all patients within the health care system. Such a professional would usually be a primary care physician, such as a general practitioner or family physician, a licensed independent practitioner such as a physiotherapist, or a non-physician primary care provider such as a physician

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ONLINE COMMUNITIES

s The Big Man (offer a form of order and stability to the community by absorbing many conflictual situations personally)

THERE ARE A NUMBER OF BUSINESS INTELLIGENCE VENDORS, OFTEN CATEGORIZED INTO THE REMAINING INDEPENDENT “PUREPLAY” VENDORS AND CONSOLIDATED “MEGAVENDORS” THAT HAVE ENTERED THE MARKET THROUGH A RECENT TREND •

t The Sorcerer (will not engage in reciprocity with others in the community)

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Some considerations must be made in order to successfully integrate the usage of business intelligence systems in a company. Ultimately the BI system must be accepted and utilized by the users in order for it to add value to the organization.[25][26] If the usability of the system is poor, the users may become frustrated and spend a considerable amount of time figuring out how to use the system or may not be able to really use the system. If the system does not add value to the users´ mission, they simply don’t use it. To increase user acceptance of a BI system, it can be advisable to consult business users at an early stage of the DW/BI lifecycle, for example at the requirements gathering phase. This can provide an insight into the business process and what the users need from the BI system. There are several methods for gathering this information, such as questionnaires and interview sessions.

When gathering the requirements from the business users, the local IT department

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should also be consulted in order to determine to which degree it is possible to fulfill the business’s needs based on the available data.

Taking a user-centered approach throughout the design and development stage may further increase the chance of rapid user adoption of the BI system.

Besides focusing on the user experience offered by the BI applications, it may also possibly motivate the users to utilize the system by adding an element of competition.

Kimball suggests implementing a function on the Business Intelligence portal website where reports on system usage can be found. By doing so, managers can see how well their departments are doing and compare themselves to others and this may spur them to encourage their staff to utilize the BI system even more.

In a 2007 article, H. J. Watson gives an example of how the competitive element can act as an incentive. Watson describes how a large call centre implemented performance dashboards for all call

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` The Trickster (generally a comical yet complex figure that is found in most of the world’s culture)

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agents, with monthly incentive bonuses tied to performance metrics. Also, agents could compare their performance to other team members. The implementation of this type of performance measurement and competition significantly improved agent performance.

BI chances of success can be improved by involving senior management to help make BI a part of the organizational culture, and by providing the users with necessary tools, training, and support. Training encourages more people to use the BI application. Providing user support is necessary to maintain the BI system and resolve user problems. User

support can be incorporated in many ways, for example by creating a website. The website should contain great content and tools for finding the necessary information.

Furthermore, helpdesk support can be used. The help desk can be manned by power users or the DW/BI project te A Business Intelligence portal (BI portal) is the primary access interface for Data Warehouse (DW) and Business Intelligence (BI) applications. The BI portal is the user’s first impression of the DW/BI system. It is typically a browser application, from which the user has access.

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/ No physical boundaries: Online communities do not limit their membership nor exclude based on where one lives.

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