The First Issue. This issue is all about firsts. Great stories about receiving first referrals, throwing appreciation events, making a great first impression — even a great story about me running my first marathon. There are lessons to be learned from all of these firsts! But the No. 1 thing I hope that everyone who reads this issue takes away is to just do it. Make that incredible first impression (and don’t feel bad for it). Throw that first client–appre-ciation event. Run that first marathon. Just do it. It won’t be perfect, but you will have made real progress — and the next time you can implement at a higher level. So go for it, Ambassadors!
