The Ultimate Love Your Ambassadors Issue

Because we love you... Not one, but TWO FREE

DOWNLOADS THIS MONTH!

A Message From Michael, Happy “Love Month” Ambassadors!

Here at REFERCO (the world’s leading

to your clients, referral partners,

REFERRALS Podcast episodes I did with

authority on client events and referrals),

community and Ambassadors? The I

our featured professional this month -

we are more than half-way through our

Love You A Latté event is a great “filler”

Toril Schoepfer-White. She is a leader

new Event Mastery Class*. Hundreds

in between your larger events or a great

in the Generosity Generation and way

of Real Estate Agents, Mortgage

way to get started if you haven’t held an

ahead of most when it comes to building

Professionals, and Entrepreneurs from

event before.

a referable business - a business based

across the world are gearing up for their

I hope you will dive into this issue,

February “We Love You A Latté/Thanks-

take notes, and come up with a plan to

a-Latté” Events. What better way to

host or improve your “Latté” Event(s)

kick off the new year and celebrate the

this year. And don’t forget to check

month of love than a free coffee social?

out the added free resources in the

How are YOU expressing appreciation

Editor’s Section including a couple of

on Love, Generosity, and Appreciation.

Happy Reading! Love ya - a Latté!

Blessings, Michael P.S. Learn more about Event Mastery Class® at EventMasteryClass.com.

REFERRALS

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FEBURARY 2019 FOUNDER AND CEO Michael Maher

VP Sheri Maher EDITOR IN CHIEF Mandy Thacker DIRECTOR OF DESIGN Joshua Nelson GRAPHIC DESIGNERS Ben Duff COVER PHOTO Roger Young CONTRIBUTING WRITERS O’Beria Seats Michael J. Maher THIS ISSUE Toril Schoepfer Michael Maher ADVERTISING BookMichaelMaher.com 7L: The Seven Levels of Communication 30Mornings.com GenGenEvents.com ReferralPodcast.com GetAccelerate.com CertifiedReferralTrainers.com CallWithCoach.com ArmyOfAmbassadors.com EventMasteryClass.com

©2018 Referrals Magazine. All rights reserved. Reproduction in whole or in part, without written permission is prohibited.

To purchase a subscription to the magazine, visit www.REFERCO.com To advertise or contribute to the magazine, contact Publishing@ REFERCO.com

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REFERRALS MAGAZINE | REFERCO.COM | ISSUE 07 | FEBURARY 2019

WHAT’S INSIDE! Referrals Roundtable 4 The Do’s and Don’ts for your Latte Event… referral strategies

VIP Form: The Key To Building Relationships

8

the influential zone

Toril Schoepfer 12 Shows a Latte Love for Community Peeps FREE Download 17 How to Host A... We Love You A Latte! be referable

Are You The

CHOSEN ONE?

21

feed your soul

How to Fly

(First Love Yourself)

24

catalyst* connection

CATALYST*s In Action! 28

Referrals ROUNDTABLE The Do’s and Don’ts for your Latte Event…

Have your door prizes and a charity. Also… sign in sheets.

Those are important for your power note follow ups and database growth and updates. -Rita Driver - Certified Referral Trainer and Coach, Memphis, TN

Cool name tags! -Shelly Hummel, Bend, OR

Be sure to use the door prize entry form to track the leads -Shawn Woods - Certified Referral Trainer, North Palm Beach, FL

MUST give a fabulous endorsement of the sponsors and have fun! -Tim Kister - Certified Referral Trainer, O’Fallon, MO

Must do: keep reminding your agents to invite invite invite and follow up. Send a text template to your team to copy and paste. Get your team vested!! Without the attendees the event isn’t successful. - Lisa Hudson, Sumner, WA

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referral strategies

VIP FORM: THE KEY TO BUILDING RELATIONSHIPS

By O’Beria Seats with Michael Maher

We all know what it’s like to fill out those dull, generic client profile forms that make us sigh long and hard as we quickly glance over the questions.

But how often do professionals give us forms containing questions we actually want to answer. The type of questions our realtor, lender, or advisor asks in order to get to know us vs. trying to sell to us.

Referral Expert Michael J. Maher is a strong advocator of using

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personalized forms for his prospects.

It’s not a typical run-of-themill, cookie-cutter client information form. It’s more like a relationship form.

“It’s used when somebody comes to the office as a potential buyer, seller, referral source, or partner.

The object is to get a VIP form from every single person we meet in the year,” Maher said.

Maher’s office uses both a long (50 plus questions) and short (20 to 30 questions) VIP form. The long form is likened to a paper CRM and is for internal use only. The short form is for external purposes and used on everyone. The goal is to get specific information from potentials in order to build

referral strategies

relationships.

“We always start with the short form. When they come into the office, we give them a clipboard and say ‘take a minute while you’re waiting and fill this out.’

And what they’re filling out is very powerful for us.”

An important question---if not the most important--is what Maher calls the magic question: “So that I may better communicate with you, how would your best friend, spouse or significant other best describe you?” The multiple choice answers are made up of four behavioral styles known as DISC. (1. straight to the point [D], 2. social and outgoing [I], 3. steady and dependable [S], 4. cautious and perfectly accurate [C]).

The client’s circled answer to this question allows agents and salespeople to communicate with them in the way they want to be communicated.

Most people love to boast about their favorite movie, restaurant, color or sports team. And the VIP form

gives them those bragging rights. “So we’re gathering a lot of information about their favorites and we’re trying to ‘win’ with this person.

How can we truly knock their socks off? And that’s what we get from the form--- critical information in serving them transactionally and relationally. The favorites are a great way to help you build rapport.”

Maher recalls a time when the VIP form worked in his favor.

He had tickets to the Kansas City Chiefs vs. Denver Broncos game at Arrowhead, but couldn’t go due to other obligations. Maher referred to his CRM to search for a Broncos fan.

He found a client who indicated the Broncos as his favorite team on the VIP form. Maher generously offered him the tickets. Needless to say, the client and his newlywed gladly accepted the tickets.

“So fast forward, we were looking at relocation accounts to help companies move their employees and one of the companies happen to be the company

IT’S USED WHEN SOMEBODY COMES TO THE OFFICE AS A POTENTIAL BUYER, SELLER, REFERRAL SOURCE, OR PARTNER. THE OBJECT IS TO GET A VIP FORM FROM EVERY SINGLE PERSON WE MEET IN THE YEAR

this gentleman worked at. He not only gave us the information, but he walked into the relocation director’s office and said, ‘I want to tell you about my real estate agent.’ We met with the relocation director, and over the next three years we did over 30 million dollars in business through that director.”

EDITOR’S NOTE: Your assignment is to have the next person you meet with fill out the short VIP form. Give them 3 to 5 minutes to fill it out, then come back and talk about what they wrote.

O’BERIA SEATS is a freelance writer, copywriter, and content creator who develops written content for entrepreneurs and businesses. For more info: www.OberiaSeats.com.

Michael J. Maher is a top-rated speaker, author, and coach who has worked with hundreds of businesses and helped trained thousands of sales executives.

His book (7L) The Seven Levels of Communication Go from Relationships to Referrals has been a number one best seller for 8 straight years on Amazon and was named one of the 20 Top-Rated Business Books of All Time by Hubspot. His teachings have been endorsed by such well-known authors and business experts as Gary Keller, cofounder of Keller Williams Realty and author of The One Thing, Dr. Ivan Misner, founder of BNI, Dave Ramsey, author of EntreLeadership and The Total Money Makeover, and dozens more. Michael travels throughout the nation discussing the new type of sales environment called The Generosity Generation. His widely popular GenGen Events are attended by tens of thousands of sales people each year. Each event benefits Maher’s #GiveBack Foundation. For additional information visit http://www.REFERCO.com.

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VIP FORM Prepared Especially for We would like to get to know you better‌ please let us know your favorites!

Home Address: Work Address: Home Phone:

Mobile Phone:

E-mail used most frequently: Birthdate:

Hometown/High School:

Most people would consider me to be MOSTLY (please circle one): Straight-to-the-Point

Social & Outgoing

Steady & Dependable

Cautious & Perfectly Accurate

Spouse/Significant Other: Birthdate:

Anniversary:

FREE Download I would consider my spouse to be MOSTLY (please CLICK circle one):HERE Straight-to-the-Point

Social & Outgoing

or visit

Steady & Dependable

ReferralsMagazine.com

Cautious & Perfectly Accurate

Children: (Name and Birthdate)

Pet: Type:

Name:

Pet: Type:

Name:

Your favorite things:

Snack:

Color:

Favorite musical artist/band:

TV Show:

Favorite actor/actress:

Favorite Non-Alcohol:

My favorite athlete or sports team is:

Alcohol Drink/Beverage:

I’d get up early to:

Restaurant for Lunch:

I dream of someday:

Restaurant for Dinner/Celebrations:

My favorite vacation spot is:

Favorite Dessert:

Optional: Religion:

How can we make this experience the biggest win for you?

(ex. go golfing.) (ex.skiing Aspen.)

the influential zone

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the influential zone

TORIL SCHOEPFER SHOWS A LATTE LOVE FOR COMMUNITY PEEPS hat do you get when you combine a venti caramel macchiato with a Moscow mule on the rocks? Nothing short of an “I Love You A Latte” event.

Toril Schoepfer has transformed this triannual event--originally hosted at Starbucks-- into the happy hour concept.

We will find out how she so masterfully implemented this idea but first let’s get to know her by taking a deep dive into her life to discover what exactly formed her character, making her the priceless gem she is today.

W

Early Beginnings We can all remember working little odd jobs before devoting our lives to our fulfilling careers. And for some of us, we can admit that these life-depleting jobs undoubtedly sucked. But for Toril it was different.

Fresh out of high school, Toril worked as a surveyor at the local mall. I can imagine her asking passers-by, “Excuse me, ma’am, do you have 5 minutes to fill out this survey?” And I’m willing to bet they were attracted to her social butterfly wings even if they didn’t always fill out a survey.

Toril’s father took notice of her passion for interacting personably with others and thought she’d be good at real estate. He decided to make an investment in his ambitious

daughter and readily paid for her real estate training.

As a young and aspiring realtor, Toril sacrificed hanging out with her friends at the lake and remained lasersharp focused on her career goals.

She whizzed through her classes, got licensed, moved into her own office minutes away from home and started selling real estate at the tender age of 19.

Living the Dream The prophecy of Toril’s father proved to be true, as she not only found her sweet spot in the housing market but her success in the industry took off like a rocket. Toril had gotten a slice of the real estate pie; she had truly arrived.

“I was leading my real estate team, the number one ERA Real Estate Team in the nation. We were featured in Realtor Magazine’s 30 under 30 and RIS Media’s Realtors on the Rise. My business partners and I were approved and ready to build six buildings next to our office, which would have been one of the City of Sumner’s biggest commercial projects, and we were building houses with our construction company,” Toril reminisces.

“We were in the best real estate market and were taking full advantage of the market and leverage,” she said.

“I appeared to be a success all around.

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the influential zone

I was a business owner and real estate team leader. I was married and had a beautiful four-year-old son.” But then ....

The Brown Stuff Hits the Fan Sometimes when life seems too good to be true and everything’s just peachy keen, then out of nowhere all hell breaks loose. “In what seemed like a few months . . . the market was rapidly declining, real estate got really interesting and prices were dropping.

Clients now owed more on their properties than they were worth, and it wasn’t easy telling them what they needed to hear. Real estate agents were going out of business.

“One of my business partners stopped paying his portion of the bills for all three companies; therefore, we could not build our commercial project. After several months of paying to keep the businesses going, my other business partner and I were

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on different pages and decided to close the companies.

“I had spent most of my savings, taken a $400,000 line of credit on my home and my team’s production had declined about 50 percent. And to make matters worse, my marriage ended.”

A time of Restoration A true Xena in her own right, Toril, a name that means female warrior, fought despite the odds. It was this relentlessness and positive attitude that guided her decision to reposition herself.

“I quickly knew I had changes to make or my team was going to be out of business like most. I immediately got my managing broker’s license, moved my team to our own office in Sumner, became a certified distressed property expert and learned how to

help our friends and community in the ‘new’ market,” Toril said of her impressive comeback story.

And now today, she successfully runs Toril Sells Houses Team, a referral- and event-based real estate firm outside of Seattle. Toril and her team of 16 are affectionately known as “your best friends in real estate.”

They believe in giving back BIG to local charities and regularly hosts events throughout the community to demonstrate love, appreciation and generosity.

“I am proud to say that my team has continued to stay in business. It hasn’t been easy and we have worked very smart and hard. I have created the best, most productive strategies for our clients with a team of talented, passionate people and a vision of strength.”

Included in those productive strategies was Michael J. Maher’s Generosity Philosophy and winning 7(L) System.

Toril added that she settled over 3 million in debts from the old companies, and is now married to a wonderful husband, Johnny, who works in the business with her.

Toril’s Signature “I Love You A Latte” Events According to Maher’s philosophy, events are laced in generosity, appreciation and serves as the centerpiece of communication.

Toril’s “I Love You A Latte” events pay it forward on steroids, which is essentially buying EVERY one a coffee or beverage during the 2-hour event, typically from 5:30 pm to 7:30 pm. in the months of February (week of Valentine’s Day), June and October.

“We originally started doing it at a local Starbucks and we realized the parking wasn’t great, and a lot of our people like to have a beer, cider, wine or coffee on a Friday night,” she said.

“These events are paying it

Photos courtesy of Veronica Kovacev

forward on steroids to the people you know, love and trust and to get them together to network with other amazing people that you know, love and trust. We always have a charitable drive that we’re doing at the time because we do drives all year long that are tied to our events so that they can bring something to donate to our event.”

Events are extremely leverageable, allowing you love on people in a short amount of time. “One-on-ones are amazing, but I have what I call high- functioning ADHD, where I do so much better with a crowd, a high-five and a hug vs. a 30-minute conversation sometimes,” Toril admitted.

Toril usually invites about 800 people known as her tribe. It includes all her team members and Facebook community group--those she knows, loves and trusts. She also invites others by email and personalized text messages. Her reason: “We want to invite people who believe in us and who are our ambassadors in real estate because we want to love on them because they are loving on us.”

Toril says to make sure you ask the people you’re inviting what time works for them so that you can create the next event around them.

Also, ask them if they want to be invited to future events, and you’ll know whether or not to add them to your tribe based on their continual involvement.

With that many invites, you’re probably wondering how much Toril spends on these events. She said the most she’s ever spent is around $800.

“We’re buying alcohol for 2 hours. But if you have a budget of only $200, then do it for only an hour. And have them tell you where you’re at so far

EVENTS ARE LACED IN GENEROSITY, APPRECIATION AND SERVE AS THE CENTERPIECE OF COMMUNICATION.

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the influential zone

on your tab.” Another way to save is to partner with a sponsor who would be willing to split the costs with you.

One of the most important strategies associated with the “I Love You A Latte” event is the door prize entry form because it asks for referrals. “We ask them on a scale from 1 to 10, how likely are they to recommend our team. If it’s a 10, we ask them what would they say about our team. Later we’re able to go through and see how we can become referable to them, or connect them with our ambassadors. [The form also asks] who’s the next person you know looking to buy, sell or invest in real estate.” Toril added that the best part about the entry form is that it plants a seed in their brain which ultimately makes you referable.

So just how many referrals can you potentially get at an “I Love You A Latte” event? Quite a bit. Toril said she remembers racking up between 30 and 50 referrals at a single event.

Toril recalls the outcome of her very first “I Love You A Latte” mixer: “I was a part of the Starbucks team and I let them know I was there to help them help our community. I decided within this 2-hour period I was going to buy everyone’s drink. I wasn’t branded up. I didn’t have on a name tag, or hand out business cards. I was in ‘give mode.’ We killed it and we actually had to find a new location after the first couple of times because there wasn’t enough parking.”

Toril estimated that she bought about 75 drinks at that initial event.

And there were about 25 lucky strangers who walked through those doors that evening and got a free latte on Toril.

Toril gives this advice to those thinking about doing an “I Love You A Latte” event: “Getting out of your own way is a huge step of the ‘We Love You A Latte.’ But first, you have to ‘Love Yourself A Latte’ and just be okay that people are going to show up . . . and if they don’t then you got to

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talk to them.”

She also said that you should get your team involved. “We’re all inviting everyone we know and love individually as a team. And if your team consists of only you right now-it’s really not only you--but it’s your lender, inspector, appraiser, attorney, etc. . . . have them invite everyone they know and love. At the end of the day, we’re all trying to make a living so we can do this for free. And it’s so much fun to see others win.”

Toril’s hardships allowed her to get a Ph.D. in life, a high-level degree she could have never earned from a university. “I have learned so many valuable lessons from my successes and failures. Most importantly, I have learned that for me success is being there for my son, Soren, family, friends and community. I am proud to share and use my experiences to help others. We are very proud to be the experts in the real estate business and to still be standing.”

If you’re looking for detailed information on how to throw your first “I Love You A Latte” event, make sure you download Toril’s complete, step-by-step action plan before you get started. You can’t just slap this

event together like PB&J sandwich and expect it to succeed. You need a plan, and Toril’s got it. Make sure you download it today.

Give Back Big Mission update: For November’s issue, we published a story on Toril Sells Houses Team’s 2018 Give Back Big Mission. They launched the campaign at the beginning of last year. Ten percent of net commissions were donated to five charities involving children, health, homelessness, education and animals.

Agents gave 5 percent and the office gave the remaining 5 percent.

Well . . . the results are in . . . drumroll, please. Toril and her team have successfully contributed a whopping $48,593.92, ending 2018 with a bang. Congratulations on a stellar year of giving! Toril, you rock!

O’BERIA SEATS is a freelance writer, copywriter, and content creator who develops written content for entrepreneurs and businesses. For more info: www.OberiaSeats.com.

HOW TO HOST A...

We Love You A Latte!

URBAN STYLE

By the Toril Sells Houses Team

The whole idea is the spirit of helpfulness and generosity/buying coffee for your peeps, strangers and having fun. It is not about you it is about them! #1 way to be interesting is to be interested in them! This event should be like “Paying it forward” on steroids!

1 MONTH BEFORE THE EVENT • Poll your audience for ideas of locations to have event. Ask your top five referral sources.

• Search for coffee shop or brewery type place with great ambiance and lots of parking. Big space. No Drive-thru.

• Create an invitation list. Make sure to include your tribe.

• Call/text/email Vendors We Love Sponsors for event door prizes such as gift baskets or cash prizes.

2 WEEKS BEFORE THE EVENT • Create a Facebook event 1. Click Events in the left menu of your News Feed.

2. Click Create in the top right.

3. Click Create Private Event to choose between a private or public event.

4. Fill in the event name, details, location and time. Click Create.

• Create invitation posters to share on the event page and start inviting people. Make sure VML sponsors are invited too!

Sample Invites. Must include the event name, date, time or visit 1. Go to the Facebook event page you created. and venue. Also add sponsors, door prizes and ongoing 2. Click Invite in the top right, below the photo. charitable drives. Don't forget to tag sponsors when ReferralsMagazine.com 3. Search for and select friends then click Send Invites. posting on social!

• Text and call peeps not on Facebook Example: Hey I wanted to personally invite you to our "I Love You A Latte" FRIDAY 2/15 530-730p @ Urban Timber in Sumner.

1 WEEK BEFORE THE EVENT Friends, Fun & Friday! We are collecting for our "Annual Warm • Update your business card in case someone asked for it during Clothing Drive" & there will be door prize drawings too. Can you the event. Note that this is just a social event and you don’t want stop by for a high five, a hug & a quick drink on me? people to think that you’re doing it for business, only give your • Call and check with the Venue Manager and let them know what

business card when asked. the plan is. This way they can get ready with extra staff if needed • Follow up via call, text or email to peeps and sponsors who • Start getting head counts haven’t confirmed yet. Let them know that there’s no hook • VWL Sponsors will start dropping off door prizes. Don't forget to just friends, coffee, fun. Remember that you’re doing it to give take a picture of the sponsor and door prize. Send to marketing to back and build relationships. create a post on social.

• Send Facebook event reminder and schedule another one day • Launch a Charity Drive and start collecting donations - always before the event. have a Charity Drive that our tribe can contribute to with every

Go to [group name] > Events > click on the title of the event > click event. the red "send notification" link and check the box in the "Schedule" section at the bottom of the page. Choose the time you want your first notification to be delivered. You can schedule the same day. Click “Add another notification” to schedule more.

• Keep posting photos of gift baskets, cash and other door prizes on Facebook event page and tag sponsors.

• Post photos of charity drive donations and encourage more people to donate.

Sample Facebook event cover photo. Use interesting • Hire a Photographer/Videographer or a friend to take event photos photos that tell what the event is all about. Event and videos. details should be included too!

FREE Download CLICK HERE

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www.JoinGenGen.com

be referable

A R E YOU THE

CHOSEN ONE ?

By Michael Maher

YOU HAVE PRECIOUS RESOURCES. Money, Energy, Effort, Time. What if I could give you one question that allows you to know exactly WHO in your database deserves your precious time, energy, effort, and money? Read on…

I recently spoke in Indy. I regularly speak in front of audiences between 300 and 2000, but my favorite sessions are small, intensive camps.

With a group of 36 – 40, we can dive deep into what it takes to get massive amounts of referrals. At the end of each of these Boot Camps, I ask for their biggest ahas. For this Indy Referral Mastery Boot Camp nearly everyone chose The Chosen One question.

Remember, the Quality of Your Life is Determined by The Quality of Your Questions. Ask better questions, have a better life.

Here’s The Chosen One Question: “If a friend or neighbor was looking to sell their home, who would you recommend they call first?”

I broke it down into four parts so they could more easily remember it. We divided up into pairs. We practiced it. Then they made the call. We re-convened and discussed.

Their response? “It went a lot better than I thought and it was easier than I thought.”

It IS easy to get massive amounts of referrals.

Remember, large doors swing on

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be referable

small hinges. Those doors are the doors of opportunity and those hinges are WORDS. In many cases, whether you get a referral (or referrals) hinges on just ONE WORD (and in a future article I’ll show you those words).

This question is so powerful because it gets you the answer you want while also allowing the answerer to be comfortable answering. You want to know who will refer you, and perhaps more importantly, who won’t.

Knowing is ALWAYS BETTER than Wondering… especially if it is bad news.

But with this question, there is no bad news. All answers are good.

Here are the 7 answers you could see: “YOU.” Respond with your appreciation and ask them what they might tell a friend about your services.

“I don’t know.” Respond asking “What would it take for me to be that professional?”

(name)?” Depending on their answer, you will know your next step.

A company. Ask them to be more specific. “Who within that company would you recommend they call first?”

“It depends.” Respond with “Tell me more about that…. Depends on…”

Get into curiosity. With this answer, they usually mean it depends on location.

The bottom line is that this question – The Chosen One question – opens a conversation you’d love to have with every person in your database but perhaps you didn’t know how to open that conversation. Now you do.

An agent you don’t know.

A top producer you do know.

A non-Realtor. Essentially a name you don’t know. Any time they respond with a name, you get out of judgement and get into curiosity.

You simply reply, “How do you know

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EDITOR’S NOTE: Let us know how your Chosen One Question went and be featured in a future issue of Referral’s Magazine!

Email us at publishing@referco.com

Michael J. Maher is a top-rated speaker, author, and coach who has worked with hundreds of businesses and helped trained thousands of sales executives.

His book (7L) The Seven Levels of Communication Go from Relationships to Referrals has been a number one best seller for 8 straight years on Amazon and was named one of the 20 Top-Rated Business Books of All Time by Hubspot. His teachings have been endorsed by such well-known authors and business experts as Gary Keller, cofounder of Keller Williams Realty and author of The One Thing, Dr. Ivan Misner, founder of BNI, Dave Ramsey, author of EntreLeadership and The Total Money Makeover, and dozens more. Michael travels throughout the nation discussing the new type of sales environment called The Generosity Generation. His widely popular GenGen Events are attended by tens of thousands of sales people each year. Each event benefits Maher’s #GiveBack Foundation. For additional information visit http://www.REFERCO.com.

Photos by Credit

Referable Reads “Not a realtor? Doesn’t matter. Get It! I was worried about buying this because it’s obviously targeted to those in the real estate industry (I was once in long time ago). I’m happy to say that there is still an absolute ton of lessons to be gleaned that will work for anyone who’s in small business or an entrepreneur. Wrap your goggles around it as soon as you can.” ~Nicholas, 5-Star Amazon Review

Think about your daily life.

Are you thriving, or going through the motions? Are your days full of work, relationships, and activities that are true to your authentic self, or do you feel trapped on a treadmill of responsibility? If you dream of a better life, now is the time to turn your dream into reality. And the tools you need are within your grasp, to design a life that is fulfilling on the deepest levels. Best Self will show you how.

This book has changed my world. When you realize that 95% of all CEOs rise at 6 AM or earlier, you know that there must be something there tied to their success. Reading the Miracle Morning for Real Estate Agents has been the genesis of turning my natural night owl into an early bird. I now wake up at 6 AM or earlier looking forward to the morning ritual instead of shutting off the alarm for an extra 10 minutes or more of sleep.

-Sharona, 5-Star Amazon Review

Altucher focuses on helping you improve your physical, emotional, mental and spiritual wellbeing while finding your way towards uncovering potential business opportunities you’ll be uniquely qualified to pursue. In this business book, he asks why you would put your trust in others who don’t care about your future as much as you do—and gives you the tools to take control of your own life.

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feed your soul

How to FLY… (First Love Yourself) W

hen you are your Best Self, you are more prone to love yourself. And when you love yourself, you can give the best version of you to your clients, friends, and family!

Ask yourself … are you truly who you want to be? Is this the life you really want? Are you living each day as your best self? What can you change today?

How would you answer those questions? Think about your daily life.

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Are you thriving, or going through the motions? Are your days full of work, relationships and activities that are true to your authentic self or do you feel trapped on a treadmill of responsibility? If you dream of a better life, now is the time to turn your dream into reality.

The tools you need to design a life that is fulfilling on the deepest levels are within your grasp. Written by Mike Bayer, known to the thousands

of clients whose lives he has changed as Coach Mike, “Best Self” can show you how.

Bayer has helped everyone from pop stars to business executives to people just like you discover the freedom to be their best selves. By asking them and leading them to ask themselves a series of important but tough questions: What are your core values? Do you go to bed each day more knowledgable than when

feed your soul

Anti-Selves

Best Selves

you woke up? Am I neglecting some aspect of my physical health out of fear or denial? He helps them see what their Best Selves and Anti-Selves really look like. As a mental health specialist, a personal development coach and an all-around change agent, Bayer has seen the amazing ways in which lives can improve with honesty and clarity. He understands the daily struggles people face intimately because he’s faced – and overcome – his own, and he knows that change is possible.

By working through each of the Seven SPHERES of Life – Social, Personal, Health, Education, Relationships, Employment and Spiritual Development – “Best Self” is an accessible and interactive book that distills all of Bayer’s wisdom into a compact, focused guide that can ignite your desire for change.

The Seven SPHERES of Life: SOCIAL

Take a look at your social life in terms of your communication skills and dive into how you feel in your own skin when interacting with others.

PERSONAL

In attempting to be your personal best self, work to have an abundance of respect and compassion for yourself. Take care of yourself by nurturing an authentic, positive selfimage to see benefits reach other spheres of your life.

HEALTH

If you’re unhealthy, it’s difficult to be your best self in other areas. The goal should be to act in your own best interests when it comes to your physical health in order to feel your best and be at your best.

EDUCATION

Even if you didn’t enjoy school or believe you simply don’t like the

process of taking in new information, you may still be thirsty for knowledge in areas that interest you on a deeper level. Find what quenches your unique interests and explore the best methods to learn in those areas.

RELATIONSHIPS

From time to time, relationships can get out of balance. However, you can be proactive about doing your part to get them back to equilibrium by determining ways to control your authenticity and what you can do when those around you aren’t reflecting their own.

EMPLOYMENT

Determine whether you’re acting as your best self at work just as you are at home. If you can’t be yourself

at work, you may be wasting valuable time. Don’t lose yourself in fear of trying to be something you aren’t while on the job.

Spiritual Development

The place within you from which goodness radiates can be described as your spiritual self. It’s where you form integrity, values and treatment of other people, so focus on aligning those traits with your vision of your best self.

EDITOR’S NOTE: Learn more about how to become your best self and take a selfassessment quiz at coachmikebayer. com/book.

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